Reach up to 100,000 Households in Greater Columbia Each Month

Map & Schedule

Small Business Marketing in Columbia

marketing and advertising for greater columbiaWhether you own a beauty salon in Chapin, run a dentist’s office in Forest Acres or manage a restaurant in Little Mountain, increase brand awareness for your small business and gain new customers with Valpak of Greater Columbia. We offer full-service business marketing expertise and resources on the local level with direct mail advertising and digital marketing. Advertise in The Blue Envelope® and reach up to 100,000 consumers in in Columbia, Lexington, West Columbia, Irmo and surrounding cities who have 47% higher income and 35% more purchasing power than the local average. Statewide, we mail to 500,000 households every month in Charleston, Greenville, Hilton Head Island and Myrtle Beach.

Boost the online marketing presence for your small business with Valpak’s digital marketing solutions. We can design a custom business website or create a business profile page linked to valpak.com. As a Google Premier Partner, Valpak of Greater Columbia can assure you of keyword selection that helps drive traffic to your website. Our team can also provide other services such as social media marketing and pay-per-click advertising.

Direct Mail Services in Columbia, SC

With nearly 140 office locations, Valpak has been recognized as the national leader in direct mail for more than 50 years. We are the Greater Columbia advertising agency with a variety of direct mail solutions to meet every business need and budget, including:
direct mail marketing in greater columbia

  • Coupon ads to give consumers a reason to try and frequent your business.
  • Flyers and circulars for when you need more promotional messaging space.
  • Valpak neighborhood-targeted postcards are limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing.
  • 1-to-1 custom postcards to stay top of mind between your standard Valpak mailings.
  • Event postcards are an automated postcard service that reaches a new audience each month. Audiences focuses include birthday, new mover/homeowner and Medicare aging-in.

Internet Marketing in Columbia, SC

While synonymous with direct mail, Valpak’s expertise in digital marketing is just as impressive. Your Valpak of Greater Columbia marketing consultant will help you choose the best digital products to complement your direct mail campaign, including:
digital marketing services greater columbia

Greater Columbia Small Businesses That We Work With

Small to midsize businesses in Greater Columbia that count on Valpak to grow their brand power and customer are happy they did. Check out our local coupons page to see the Columbia businesses that advertise with us.

Valpak of Greater Columbia’s marketing consultants are knowledgeable and experienced when it comes to helping your business achieve its sales goals. We’re dedicated to helping your business become successful!

“Pico Cleaners has been a Valpak customer for over 30 years. We’ve felt that it’s a good tool to bring new customers at the time and direct mail was very expensive. So Valpak was very economical. They have moved with the times to invest in the technology and create new ideas, in terms of advertising, especially with the digital and everything else.” – Jacob Jahan, Owner, Pico Cleaners

“Valpak has definitely helped to keep our bays full which has allowed us to grow and reinvest over the years. The tracking and reporting proves that advertising with Valpak works! I feel that it is much better value and has a higher ROI that other marketing campaigns.” – John D. Sass, Business Manager, Boyd’s Tire & Service

Know How Your Ad Spend Is Performing

Track your ROI with greater accuracy using Valpak’s premier consumer response tools. Call tracking and performance dashboard measure consumer engagement and give you detailed proof of performance on a monthly basis.

Valpak of Greater Columbia works for most types of South Carolina businesses including restaurants, automotive, home and office, health and wellness, entertainment and travel and professional services. We can open the door to thousands of prequalified households in Columbia, Lexington, West Columbia, Irmo and many other SC cities.

 

Source: Claritas data with current year projections (compared to the average U.S. consumer).

Reach Your Target Audience

Blue Envelope

BLUE ENVELOPE

Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

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Postcard Advertising

POSTCARD ADVERTISING

From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

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Digital Marketing

DIGITAL MARKETING

Robust digital marketing solutions, including web design and SEM, from a Google Premier Partner.

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valpak testimonial

“Pico Cleaners has been a Valpak customer for over 30 years. We’ve felt that it’s a good tool to bring new customers at the time and direct mail was very expensive. So Valpak was very economical. They have moved with the times to invest in the technology and create new ideas, in terms of advertising, especially with the digital and everything else.”

JACOB JAHAN, OWNER, PICO CLEANERS

MAILING AREAS

Contact your Valpak of Greater Columbia advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 100,000 qualified households in Columbia and surrounding communities for as little as pennies per household.

MAILING SCHEDULE

Jun. Schedule2022 Mail DatesJun. 10 2022Estimated In-Home DateJun. 13 2022Copy DeadlineMay. 25 2022Households Reached100,000
Jul. Schedule2022 Mail DatesJul. 15 2022Estimated In-Home DateJul. 18 2022Copy DeadlineJun. 29 2022Households Reached100,000
Aug. Schedule2022 Mail DatesAug. 12 2022Estimated In-Home DateAug. 15 2022Copy DeadlineJul. 27 2022Households Reached100,000
Sep. Schedule2022 Mail DatesSep. 9 2022Estimated In-Home DateSep. 12 2022Copy DeadlineAug. 23 2022Households Reached100,000
Oct. Schedule2022 Mail DatesOct. 14 2022Estimated In-Home DateOct. 17 2022Copy DeadlineSep. 28 2022Households Reached100,000
Nov. Schedule2022 Mail DatesNov. 11 2022Estimated In-Home DateNov. 14 2022Copy DeadlineOct. 26 2022Households Reached100,000
Dec. Schedule2022 Mail DatesDec. 5 2022Estimated In-Home DateDec. 7 2022Copy DeadlineNov. 15 2022Households Reached100,000
Jan. Schedule2022 Mail DatesJan. 13 2023Estimated In-Home DateJan. 17 2023Copy DeadlineDec. 28 2022Households Reached100,000
Feb. Schedule2022 Mail DatesFeb. 10 2023Estimated In-Home DateFeb. 13 2023Copy DeadlineJan. 25 2023Households Reached100,000
Mar. Schedule2022 Mail DatesMar. 10 2023Estimated In-Home DateMar. 13 2023Copy DeadlineFeb. 22 2023Households Reached100,000
Mar. Schedule2022 Mail DatesMar. 31 2023Estimated In-Home DateApr. 3 2023Copy DeadlineMar. 15 2023Households Reached100,000
Apr. Schedule2022 Mail DatesApr. 21 2023Estimated In-Home DateApr. 24 2023Copy DeadlineApr. 5 2023Households Reached100,000
May. Schedule2022 Mail DatesMay. 12 2023Estimated In-Home DateMay. 15 2023Copy DeadlineApr. 26 2023Households Reached100,000
Jun. Schedule2022 Mail DatesJun. 9 2023Estimated In-Home DateJun. 12 2023Copy DeadlineMay. 24 2023Households Reached100,000
Jul. Schedule2022 Mail DatesJul. 14 2023Estimated In-Home DateJul. 17 2023Copy DeadlineJun. 28 2023Households Reached100,000
Aug. Schedule2022 Mail DatesAug. 11 2023Estimated In-Home DateAug. 14 2023Copy DeadlineJul. 26 2023Households Reached100,000
Sep. Schedule2022 Mail DatesSep. 8 2023Estimated In-Home DateSep. 11 2023Copy DeadlineAug. 22 2023Households Reached100,000
Oct. Schedule2022 Mail DatesOct. 13 2023Estimated In-Home DateOct. 16 2023Copy DeadlineSep. 27 2023Households Reached100,000
Nov. Schedule2022 Mail DatesNov. 10 2023Estimated In-Home DateNov. 13 2023Copy DeadlineOct. 25 2023Households Reached100,000
Dec. Schedule2022 Mail DatesDec. 4 2023Estimated In-Home DateDec. 6 2023Copy DeadlineNov. 14 2023Households Reached100,000

Successful Direct Mail Advertising with Valpak

 

Amy Hume, marketing director at Pottery World, always knew Valpak was a strong and trusted brand, but she never expected the results of their campaign. Amy credits Valpak for bringing in more than $100,000 in revenue for Pottery World in the first year alone. Amy believes what sets Valpak apart from other Sacramento advertising agencies is the quality of its products. She knows Pottery World's direct mail advertising from Valpak is working because she sees customers use the coupons each month. Pottery World had immediate results and Amy would highly recommend Valpak to any size business, big or small. If you want to grow your business in Soda City, contact Valpak of Greater Columbia to get started.

Valpak in Columbia FAQ

How Much Does It Cost to Advertise with Valpak in Columbia?

Valpak costs as little as 3 to 5 cents per household in Columbia. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Columbia area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.

Where Does Valpak Mail in Columbia and How Often?

Valpak mails to 100,000 top households each month in Columbia, Lexington, West Columbia, Irmo and many other SC cities (more than 500,000 statewide). View the Greater Columbia map and schedule.

What Are Some of the Best Advertising Options Available in Columbia?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Columbia. With a proven track record and a household name, Valpak often outperforms other advertising agencies in Greater Columbia. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Columbia?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards also reach an audience with 33% higher income and 27% more purchasing power than the average U.S. consumer. For even more targeting capabilities and format options for businesses in Greater Columbia, check out our 1-to-1 customizable postcards.

Does Valpak Work in Greater Columbia?

You bet it does! Your Valpak rep in Columbia will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.