Whether you own a beauty salon in Chapin, run a dentist’s office in Forest Acres or manage a restaurant in Little Mountain, increase brand awareness for your small business and gain new customers with Valpak of Greater Columbia. We offer full-service business marketing expertise and resources on the local level with direct mail advertising and digital marketing. Advertise in The Blue Envelope® and reach up to 100,000 consumers in in Columbia, Lexington, West Columbia, Irmo and surrounding cities who have 47% higher income and 35% more purchasing power than the local average. Statewide, we mail to 500,000 households every month in Charleston, Greenville, Hilton Head Island and Myrtle Beach.
Boost the online marketing presence for your small business with Valpak’s digital marketing solutions. We can design a custom business website or create a business profile page linked to valpak.com. Valpak of Greater Columbia can build you SEM ads with keywords that help drive traffic to your website. Our team can also provide other services such as social media advertising and mobile display.
With nearly 140 office locations, Valpak has been recognized as the national leader in direct mail for more than 50 years. We are the Greater Columbia advertising agency with a variety of direct mail solutions to meet every business need and budget, including:
While synonymous with direct mail, Valpak’s expertise in digital marketing is just as impressive. Your Valpak of Greater Columbia marketing consultant will help you choose the best digital products to complement your direct mail campaign, including:
Small to midsize businesses in Greater Columbia that count on Valpak to grow their brand power and customer are happy they did. Check out our local coupons page to see the Columbia businesses that advertise with us.
Valpak of Greater Columbia’s marketing consultants are knowledgeable and experienced when it comes to helping your business achieve its sales goals. We’re dedicated to helping your business become successful!
“Pico Cleaners has been a Valpak customer for over 30 years. We’ve felt that it’s a good tool to bring new customers at the time and direct mail was very expensive. So Valpak was very economical. They have moved with the times to invest in the technology and create new ideas, in terms of advertising, especially with the digital and everything else.” – Jacob Jahan, Owner, Pico Cleaners
“Valpak has definitely helped to keep our bays full which has allowed us to grow and reinvest over the years. The tracking and reporting proves that advertising with Valpak works! I feel that it is much better value and has a higher ROI that other marketing campaigns.” – John D. Sass, Business Manager, Boyd’s Tire & Service
Track your ROI with greater accuracy using Valpak’s premier consumer response tools. Call tracking and performance dashboard measure consumer engagement and give you detailed proof of performance on a monthly basis.
Valpak of Greater Columbia works for most types of South Carolina businesses including restaurants, automotive, home and office, health and wellness, entertainment and travel and professional services. We can open the door to thousands of prequalified households in Columbia, Lexington, West Columbia, Irmo and many other SC cities.
Source: Claritas data with current year projections (compared to the average U.S. consumer).
BLUE ENVELOPE
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
POSTCARD ADVERTISING
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
DIGITAL MARKETING
Robust digital marketing solutions, including web design, SEM and social media advertising.
“Pico Cleaners has been a Valpak customer for over 30 years. We’ve felt that it’s a good tool to bring new customers at the time and direct mail was very expensive. So Valpak was very economical. They have moved with the times to invest in the technology and create new ideas, in terms of advertising, especially with the digital and everything else.”
JACOB JAHAN, OWNER, PICO CLEANERS
Contact your Valpak of Greater Columbia advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 100,000 qualified households in Columbia and surrounding communities for as little as pennies per household.
Mail Dates | Estimated In-Home Date | Copy Deadline | Households Reached | |||||
|---|---|---|---|---|---|---|---|---|
| Jun. Schedule | 2023 Mail Dates | Jun. 9 2023 | Estimated In-Home Date | Jun. 12 2023 | Copy Deadline | May. 24 2023 | Households Reached | 100,000 |
| Jul. Schedule | 2023 Mail Dates | Jul. 14 2023 | Estimated In-Home Date | Jul. 17 2023 | Copy Deadline | Jun. 28 2023 | Households Reached | 100,000 |
| Aug. Schedule | 2023 Mail Dates | Aug. 11 2023 | Estimated In-Home Date | Aug. 14 2023 | Copy Deadline | Jul. 26 2023 | Households Reached | 100,000 |
| Sep. Schedule | 2023 Mail Dates | Sep. 8 2023 | Estimated In-Home Date | Sep. 11 2023 | Copy Deadline | Aug. 22 2023 | Households Reached | 100,000 |
| Oct. Schedule | 2023 Mail Dates | Oct. 13 2023 | Estimated In-Home Date | Oct. 16 2023 | Copy Deadline | Sep. 27 2023 | Households Reached | 100,000 |
| Nov. Schedule | 2023 Mail Dates | Nov. 10 2023 | Estimated In-Home Date | Nov. 13 2023 | Copy Deadline | Oct. 25 2023 | Households Reached | 100,000 |
| Dec. Schedule | 2023 Mail Dates | Dec. 4 2023 | Estimated In-Home Date | Dec. 6 2023 | Copy Deadline | Nov. 14 2023 | Households Reached | 100,000 |
| Jan. Schedule | 2023 Mail Dates | Jan. 12 2024 | Estimated In-Home Date | Jan. 16 2024 | Copy Deadline | Dec. 27 2023 | Households Reached | 100,000 |
| Feb. Schedule | 2023 Mail Dates | Feb. 9 2024 | Estimated In-Home Date | Feb. 12 2024 | Copy Deadline | Jan. 24 2024 | Households Reached | 100,000 |
| Mar. Schedule | 2023 Mail Dates | Mar. 8 2024 | Estimated In-Home Date | Mar. 11 2024 | Copy Deadline | Feb. 21 2024 | Households Reached | 100,000 |
| Mar. Schedule | 2023 Mail Dates | Mar. 29 2024 | Estimated In-Home Date | Apr. 1 2024 | Copy Deadline | Mar. 13 2024 | Households Reached | 100,000 |
| Apr. Schedule | 2023 Mail Dates | Apr. 19 2024 | Estimated In-Home Date | Apr. 22 2024 | Copy Deadline | Apr. 3 2024 | Households Reached | 100,000 |
| May. Schedule | 2023 Mail Dates | May. 10 2024 | Estimated In-Home Date | May. 13 2024 | Copy Deadline | Apr. 24 2024 | Households Reached | 100,000 |
| Jun. Schedule | 2023 Mail Dates | Jun. 7 2024 | Estimated In-Home Date | Jun. 10 2024 | Copy Deadline | May. 22 2024 | Households Reached | 100,000 |
| Jul. Schedule | 2023 Mail Dates | Jul. 12 2024 | Estimated In-Home Date | Jul. 15 2024 | Copy Deadline | Jun. 25 2024 | Households Reached | 100,000 |
| Aug. Schedule | 2023 Mail Dates | Aug. 9 2024 | Estimated In-Home Date | Aug. 12 2024 | Copy Deadline | Jul. 24 2024 | Households Reached | 100,000 |
| Sep. Schedule | 2023 Mail Dates | Sep. 6 2024 | Estimated In-Home Date | Sep. 9 2024 | Copy Deadline | Aug. 20 2024 | Households Reached | 100,000 |
| Oct. Schedule | 2023 Mail Dates | Oct. 11 2024 | Estimated In-Home Date | Oct. 15 2024 | Copy Deadline | Sep. 25 2024 | Households Reached | 100,000 |
| Nov. Schedule | 2023 Mail Dates | Nov. 8 2024 | Estimated In-Home Date | Nov. 12 2024 | Copy Deadline | Oct. 23 2024 | Households Reached | 100,000 |
| Dec. Schedule | 2023 Mail Dates | Dec. 2 2024 | Estimated In-Home Date | Dec. 4 2024 | Copy Deadline | Nov. 12 2024 | Households Reached | 100,000 |
Amy Hume, marketing director at Pottery World, always knew Valpak was a strong and trusted brand, but she never expected the results of their campaign. Amy credits Valpak for bringing in more than $100,000 in revenue for Pottery World in the first year alone. Amy believes what sets Valpak apart from other Sacramento advertising agencies is the quality of its products. She knows Pottery World's direct mail advertising from Valpak is working because she sees customers use the coupons each month. Pottery World had immediate results and Amy would highly recommend Valpak to any size business, big or small. If you want to grow your business in Soda City, contact Valpak of Greater Columbia to get started.
Valpak costs as little as 3 to 5 cents per household in Columbia. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Columbia area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.
Valpak mails to 100,000 top households each month in Columbia, Lexington, West Columbia, Irmo and many other SC cities (more than 500,000 statewide). View the Greater Columbia map and schedule.
Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Columbia. With a proven track record and a household name, Valpak often outperforms other advertising agencies in Greater Columbia. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards also reach an audience with 33% higher income and 27% more purchasing power than the average U.S. consumer. For even more targeting capabilities and format options for businesses in Greater Columbia, check out our 1-to-1 customizable postcards.
You bet it does! Your Valpak rep in Columbia will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.
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