Reach up to 100,000 Households in Greater Columbia Each Month

Map & Schedule

Small Business Marketing in Columbia

marketing and advertising for greater columbiaWhether you own a beauty salon in Chapin, run a dentist’s office in Forest Acres or manage a restaurant in Little Mountain, increase brand awareness for your small business and gain new customers with Valpak of Greater Columbia. We offer full-service business marketing expertise and resources on the local level with direct mail advertising and digital marketing. Advertise in The Blue Envelope® and reach up to 100,000 consumers in in Columbia, Lexington, West Columbia, Irmo and surrounding cities who have 47% higher income and 35% more purchasing power than the local average.1Statewide, we mail to 500,000 households every month in Charleston, Greenville, Hilton Head Island and Myrtle Beach.

Boost the online marketing presence for your small business with Valpak’s digital marketing solutions. We can design a custom business website or create a business profile page linked to valpak.com. As a Google Premier Partner, Valpak of Greater Columbia can assure you of keyword selection that helps drive traffic to your website. Our team can also provide other services such as social media marketing and pay-per-click advertising.

Direct Mail Services in Columbia, SC

With nearly 140 office locations, Valpak has been recognized as the national leader in direct mail for more than 50 years. We are the Greater Columbia advertising agency with a variety of direct mail solutions to meet every business need and budget, including:
direct mail marketing in greater columbia

  • Coupon ads to give consumers a reason to try and frequent your business.
  • Flyers and circulars for when you need more promotional messaging space.
  • Specialty formats, like cardstock, to create loyalty campaigns that encourage repeat purchases.
  • Valpak PlusOne™ creates a mailbox moment, where your ad takes center stage at an affordable cost.
  • Customizable postcards to stay top of mind between your standard Valpak mailings.

 

1. Compared to the average Columbia consumer. Claritas data with current year projections, Sept. 2019.

Internet Marketing in Columbia, SC

While synonymous with direct mail, Valpak’s expertise in digital marketing is just as impressive. Your Valpak of Greater Columbia marketing consultant will help you choose the best digital products to complement your direct mail campaign, including:
digital marketing services greater columbia

Greater Columbia Small Businesses That We Work With

Small to midsize businesses in Greater Columbia that count on Valpak to grow their brand power and customer are happy they did. Check out our local coupons page to see the Columbia  businesses that advertise with us, including these companies you see below:

Hola Mexico in Columbia, SC logoTaylor's Auto Service in Chapin, SC logoFlaming Grill Supreme Buffet-Columbia, SC logoPrecision Overhead Garage Door Service logo Columbia, Charleston & Myrtle Beach, SCAndy OnCall logo Columbia, SC

Valpak of Greater Columbia’s marketing consultants are knowledgeable and experienced when it comes to helping your business achieve its sales goals. We’re dedicated to helping your business become successful!

“Pico Cleaners has been a Valpak customer for over 30 years. We’ve felt that it’s a good tool to bring new customers at the time and direct mail was very expensive. So Valpak was very economical. They have moved with the times to invest in the technology and create new ideas, in terms of advertising, especially with the digital and everything else.” – Jacob Jahan, Owner, Pico Cleaners

“Valpak has definitely helped to keep our bays full which has allowed us to grow and reinvest over the years. The tracking and reporting proves that advertising with Valpak works! I feel that it is much better value and has a higher ROI that other marketing campaigns.” – John D. Sass, Business Manager, Boyd’s Tire & Service

Know How Your Ad Spend Is Performing

Track your ROI with greater accuracy using Valpak’s premier consumer response tools. Call tracking and performance dashboard measure consumer engagement and give you detailed proof of performance on a monthly basis.

Valpak of Greater Columbia works for most types of South Carolina businesses including restaurants, automotive, home and office, health and wellness, entertainment and travel and professional services. We can open the door to thousands of prequalified households in Columbia, Lexington, West Columbia, Irmo and many other SC cities.

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

LEARN MORE
DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

LEARN MORE
ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

LEARN MORE
valpak testimonial

“Pico Cleaners has been a Valpak customer for over 30 years. We’ve felt that it’s a good tool to bring new customers at the time and direct mail was very expensive. So Valpak was very economical. They have moved with the times to invest in the technology and create new ideas, in terms of advertising, especially with the digital and everything else.”

JACOB JAHAN, OWNER, PICO CLEANERS

MAILING AREAS

Contact your Valpak of Greater Columbia advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 100,000 qualified households in Columbia and surrounding communities for as little as pennies per household.

MAILING SCHEDULE

May. Schedule2021 Mail DatesMay. 14 2021Estimated In-Home DateMay. 17 2021Copy DeadlineApr. 28 2021Households Reached100,000
Jun. Schedule2021 Mail DatesJun. 11 2021Estimated In-Home DateJun. 14 2021Copy DeadlineMay. 26 2021Households Reached100,000
Jul. Schedule2021 Mail DatesJul. 16 2021Estimated In-Home DateJul. 19 2021Copy DeadlineJun. 30 2021Households Reached100,000
Aug. Schedule2021 Mail DatesAug. 13 2021Estimated In-Home DateAug. 16 2021Copy DeadlineJul. 28 2021Households Reached100,000
Sep. Schedule2021 Mail DatesSep. 10 2021Estimated In-Home DateSep. 13 2021Copy DeadlineAug. 24 2021Households Reached100,000
Oct. Schedule2021 Mail DatesOct. 15 2021Estimated In-Home DateOct. 18 2021Copy DeadlineSep. 29 2021Households Reached100,000
Nov. Schedule2021 Mail DatesNov. 12 2021Estimated In-Home DateNov. 15 2021Copy DeadlineOct. 27 2021Households Reached100,000
Dec. Schedule2021 Mail DatesDec. 6 2021Estimated In-Home DateDec. 8 2021Copy DeadlineNov. 16 2021Households Reached100,000
Jan. Schedule2021 Mail DatesJan. 14 2022Estimated In-Home DateJan. 18 2022Copy DeadlineDec. 29 2021Households Reached100,000
Feb. Schedule2021 Mail DatesFeb. 11 2022Estimated In-Home DateFeb. 14 2022Copy DeadlineJan. 26 2022Households Reached100,000
Mar. Schedule2021 Mail DatesMar. 11 2022Estimated In-Home DateMar. 14 2022Copy DeadlineFeb. 23 2022Households Reached100,000
Apr. Schedule2021 Mail DatesApr. 15 2022Estimated In-Home DateApr. 18 2022Copy DeadlineMar. 30 2022Households Reached100,000
May. Schedule2021 Mail DatesMay. 13 2022Estimated In-Home DateMay. 16 2022Copy DeadlineApr. 27 2022Households Reached100,000
Jun. Schedule2021 Mail DatesJun. 10 2022Estimated In-Home DateJun. 13 2022Copy DeadlineMay. 25 2022Households Reached100,000
Jul. Schedule2021 Mail DatesJul. 15 2022Estimated In-Home DateJul. 18 2022Copy DeadlineJun. 29 2022Households Reached100,000
Aug. Schedule2021 Mail DatesAug. 12 2022Estimated In-Home DateAug. 15 2022Copy DeadlineJul. 27 2022Households Reached100,000
Sep. Schedule2021 Mail DatesSep. 9 2022Estimated In-Home DateSep. 12 2022Copy DeadlineAug. 23 2022Households Reached100,000
Oct. Schedule2021 Mail DatesOct. 14 2022Estimated In-Home DateOct. 17 2022Copy DeadlineSep. 28 2022Households Reached100,000
Nov. Schedule2021 Mail DatesNov. 11 2022Estimated In-Home DateNov. 14 2022Copy DeadlineOct. 26 2022Households Reached100,000
Dec. Schedule2021 Mail DatesDec. 5 2022Estimated In-Home DateDec. 7 2022Copy DeadlineNov. 15 2022Households Reached100,000

Successful Direct Mail Advertising with Valpak

 

Amy Hume, marketing director at Pottery World, always knew Valpak was a strong and trusted brand, but she never expected the results of their campaign. Amy credits Valpak for bringing in more than $100,000 in revenue for Pottery World in the first year alone. Amy believes what sets Valpak apart from other Sacramento advertising agencies is the quality of its products. She knows Pottery World's direct mail advertising from Valpak is working because she sees customers use the coupons each month. Pottery World had immediate results and Amy would highly recommend Valpak to any size business, big or small. If you want to grow your business in Soda City, contact Valpak of Greater Columbia to get started.

Valpak in Columbia FAQ

How Much Does It Cost to Advertise with Valpak in Columbia?

Valpak costs as little as 3 to 5 cents per household in Columbia. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Columbia area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.

Where Does Valpak Mail in Columbia and How Often?

Valpak mails to 100,000 top households each month in Columbia, Lexington, West Columbia, Irmo and many other SC cities. View the Greater Columbia map and schedule.

What Are Some of the Best Advertising Options Available in Columbia?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Columbia. With a proven track record and a household name, Valpak often outperforms other advertising agencies in Greater Columbia. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Columbia?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and PlusOne™ postcards also reach an audience in Columbia with 47% higher income and 35% more purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in Greater Columbia, check out our customizable postcards.

Does Valpak Work in Greater Columbia?

You bet it does! Your Valpak rep in Columbia will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.