Cost Effective Advertising in Cumberland Valley

Target your most-wanted customers and expand your reach into the Cumberland Valley. Valpak has the recognition and resources to put you where you need to be with direct mail and digital advertising. Get your small business in front of targeted customers in the local areas that matter most to you.

Your Valpak of Cumberland Valley franchise can help your business reach hundreds of thousands of households faster, smarter, and more affordably through the Valpak Blue Envelope® and a full suite of digital marketing solutions.

Direct Mail Advertising

By advertising your small business inside the Blue Envelope, you have the option to identify the local neighborhoods that represent the greatest opportunities for acquiring new customers. Designated by NTAs (Neighborhood Trade Areas), Valpak groups households by the 10,000 based on postal carrier and rural routes, along with demographics to help drill down to the right neighborhoods for your business. Valpak of Cumberland Valley will assist you with your offer and insert creation using years of direct mail and coupon marketing expertise.

You get to decide on the type of insert you want to use to promote your business. Choose from Single or Multi-Panel Coupons, Circulars, Envelope Covers, Unique Imprinting, Cardstock, and more.

Gain an Online Presence with Digital Marketing

Valpak is far more than a direct mail marketing agency. We also provide a myriad of digital marketing tools to ensure that your business is found by consumers searching online. We can help you develop a mobile responsive website based on the ways consumers search and directly link it to so you can benefit from Valpak’s authority in search.

Your local Valpak franchise is Google AdWords certified and supported by Valpak as a Google AdWords Premier SMB Partner. That’s your assurance of high-level expertise in optimizing and managing your online presence. Our SEO, SEM, and social media marketing expertise makes your latest deals more shareable. If you haven’t claimed your local small business online, we can help with Local Business Claiming, too.

Enhanced Advertising Campaign Capabilities

Valpak also offers Enhanced Capabilities to improve the performance of your advertising campaigns. Our A/B Testing gives you insight into which offer gets the most action. Selective Targeting provides you with your ideal consumer using precise demographics and Address Matchback allows you to find out who is using your coupons so you can market to them specifically.

Performance Tracking Made Easy

We understand that tracking your return on investment is vital to the health of your business. Your Cumberland Valley Valpak franchise uses some of the industry’s most sophisticated tracking tools to help you measure the success of your advertising spend. Contact us today to learn what programs like Performance Dashboard and Call Tracking can do for your bottom line.

As a second-generation Valpak franchise, our Cumberland Valley team is dedicated to the success of small and medium-sized businesses in the region’s various markets. We can position you to reach up to 340,000 households in Jefferson County, WV; Washington County, MD; and Franklin, Adams and York counties, PA.


Valpak of Cumberland Valley is an independently owned Valpak franchise

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