Double Your Exposure: The Valpak Envelope Now Mails Twice a Month!

Map & Schedule

Advertising in Denver – Why It’s Important

advertising in denverColorado ranks 8th for starting a new business, factoring in startup costs, taxes, the labor market and more. Thousands of eager entrepreneurs set out to make their marks in the Mile-High City each year. So how do you differentiate your business from the competition when the competition keeps coming? How do you demonstrate the value of what you provide to prospective customers that other businesses simply can’t?

While marketing and advertising can’t fix a poorly crafted/executed business plan, they most certainly can increase awareness of your business, bring in more customers, drive up average order value and incentivize repeat purchases. In fact, consistent advertising to a well-targeted audience, when strategically implemented, has proven, time and time again, to increase ROI. With marketing, some of it’s luck, but most of it’s hard work. The kind of work many business owners opt to entrust to an advertising agency. Which Denver marketing firm will provide the best-performing advertising for you at the lowest rate?

Denver Advertising Agencies – How to Choose?

OK, you’ve decided to hire an advertising agency in Denver. Where to start? A quick Google search will render thousands of “best Denver advertising” lists providing a Rolodex of contacts but not much else. You could spend hours combing through monotonous search results or, even worse, choose the wrong agency based on incomplete or inaccurate information. There’s a better approach. Ask your business friends and colleagues who they use and why they use them. Direct referrals are among the most helpful and trustworthy information sources for small business owners.

Chances are, word-of-mouth will refer you to Valpak of Denver for full-service advertising. A full-service agency should provide small and midsize businesses with digital marketing, direct mail and the tools to track advertising effectiveness. From the first marketing consultation to creative design and offer recommendations to post-campaign analytics, everything is included in a Valpak marketing campaign. Even better, brand recognition for Valpak and its monthly $100 Instant Win mean open rates are at an all-time high. Compared to the average Denver-area household, the 1.13 million local homes that receive the Valpak envelope boast 27% higher household incomes, 15% higher home values and hold 24% more purchase power than the average Denver consumer.¹

Contact Valpak’s Denver ad agency to introduce your business to this highly targeted, highly profitable audience.

 

1. Claritas data with current year projections, April 2020.

Denver Digital Advertising

online advertising in denverValpak and digital, say what? Yes, for more than 50 years, Valpak has been synonymous with direct-to-door mail advertising. As the ad agency model morphed and the industry evolved, Valpak recognized the critical need to provide robust digital marketing to complement its tried-and-true print advertising. Together, print and digital generate even greater results, which is why we highly recommend combining the two methods to meet your marketing goals.

Web Design Services

A responsive website enables consumers to easily access and navigate your website regardless of the device they’re on (smartphone, tablet, laptop, desktop). The images and copy reduce or enlarge in size based on screen size. As a Google Premier Partner, Valpak’s Denver online advertising consultants have passed certification in Google Ads, which means we’re qualified by Google to help you manage your search engine marketing. Valpak also has innate knowledge of Google’s mobile-first indexing and stays ahead of organic algorithm updates so our clients continue to drive organic traffic through search engine optimization.

Social Media Marketing

With 69% of Americans using social media, businesses of all sizes can engage and sell to customers and prospects alike via their social channels. Choose Valpak to help you set up/manage your Facebook or Twitter business accounts and build your social fan base. We’ll monitor your social networks and help you devise content strategies to form real connections and make the best use of your ad dollars on each social platform.

Valpak also provides several other digital advertising solutions, including business listing services on valpak.com and display advertising to build brand awareness on popular websites and apps (audience targeting, creative design and ongoing support included).

Valpak is unique in the Denver advertising space because we specialize in all forms of marketing from digital to direct mail.

direct mail ad in Denver

Denver Direct Marketing

Did you know that consumers who use coupons at checkout spend an average of 46% more? National brands like McDonald’s, Goodyear and Terminix understand the benefits of print coupon advertising and use it as a core component of their marketing strategies. Local businesses can see just-as-impressive results when their print campaigns are executed thoughtfully. With close to 140 office locations, Valpak is recognized as the national leader in direct mail. Your local Valpak of Denver advertising agency will tailor your direct marketing campaign based on the needs of your business with a variety of direct mail solutions that also meet your budget:

  • Coupon ads to give consumers a reason to try and frequent your business
  • Flyers and circulars for when you need more promotional messaging space
  • Cardstock to create loyalty campaigns that encourage repeat purchases
  • Valpak PlusOne to standout in the mailbox with an affordable postcard solution
  • Solo direct mail to stay top of mind between your standard Valpak mailings

Call on your Denver Valpak team for a free demo of our print and digital advertising solutions and an audit of your current marketing efforts.

Businesses in Denver We Work With

Local businesses that chose to partner with Valpak for digital marketing and direct mail in the Denver, CO area are happy they did. Check out our local coupons page to see the Denver businesses that advertise with us, including these companies you see below:

Grease Monkey logo Denver, COJus Grill Restaurant logo Aurora, COThe Classic Cut - Aurora & Centennial, CO logo Hair & Company - Windsor/Ft. Collins, CO logo

“Valpak offers our business a cost-effective way to communicate with hundreds of thousands of consumers each month, all with very little effort on our part. Thanks to the strength and trust of the Valpak brand, our Valpak ROI is several times better than other direct mail channels we use. Finally, our account rep is a great partner who really goes out of their way to ensure our business is positioned for success. I strongly agree that Valpak has outperformed all other marketing methods I have used and I will continue to advertise with Valpak.” – Ryan Dorris, President, Cabinet Warehouse

Monitor Your Return on Investment with Performance Tracking

valpak of Denver team
Getting the best return on investment can be a challenge for small businesses, but with Valpak, you always know where you stand. Our call tracking and performance tracking tools register user engagement and offer unique insight into how a consumer becomes a lead.

Let the knowledgeable and dedicated Valpak of Denver team help your business reach its potential. We can get you into more than a half million homes in metro Denver, including Aurora, Littleton, Boulder, Arvada, Englewood and the Highlands twice a month. Connect with us on Facebook and Twitter to learn more about us!

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

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valpak testimonial

“Valpak offers our business a cost-effective way to communicate with hundreds of thousands of consumers each month, all with very little effort on our part. Thanks to the strength and trust of the Valpak brand, our Valpak ROI is several times better than other direct mail channels we use. Finally, our account rep is a great partner who really goes out of their way to ensure our business is positioned for success. I strongly agree that Valpak has outperformed all other marketing methods I have used and I will continue to advertise with Valpak.”

Ryan Dorris, President, Cabinet Warehouse

Mailing Areas

Get your name out there and into qualified homes by contacting Valpak of Denver today. We serve Denver and surrounding cities, including Aurora, Littleton, Boulder, Arvada and Englewood, Colorado.

Mailing Schedule

Valpak mails the second and fourth week of every month.


Mail Dates
Estimated
In-Home Date
Copy Deadline Households Reached
Jul. 9 2020 Jul. 13 2020 Jun. 23 2020 610,000
Jul. 24 2020 Jul. 28 2020 Jul. 9 2020 570,000
Aug. 6 2020 Aug. 10 2020 Jul. 22 2020 570,000
Aug. 21 2020 Aug. 25 2020 Aug. 6 2020 570,000
Sep. 9 2020 Sep. 14 2020 Aug. 24 2020 570,000
Sep. 25 2020 Sep. 29 2020 Sep. 10 2020 570,000
Oct. 8 2020 Oct. 13 2020 Sep. 23 2020 570,000
Oct. 23 2020 Oct. 27 2020 Oct. 8 2020 570,000
Nov. 5 2020 Nov. 9 2020 Oct. 21 2020 570,000
Nov. 20 2020 Nov. 24 2020 Nov. 5 2020 570,000
Dec. 3 2020 Dec. 7 2020 Nov. 16 2020 570,000
Dec. 23 2020 Dec. 28 2020 Dec. 8 2020 570,000

Massage Advertising Success in Colorado

 
When Jason Folb took ownership of LaVida Massage of Fort Collins, he continued the previous owner's longstanding advertising partnership with Valpak. The reason was simple: 100 to 200 new clients each month. In addition to its monthly Blue Envelope print ad, the Ft. Collins LaVida location employs Valpak for online marketing, including Facebook ads and Google Ads. With Valpak, Jason can easily track the marketing ROI of LaVida coupon ads and digital promo codes. Using Valpak call tracking, he can listen to customer call recordings to make even smarter marketing decisions, learning more about who frequents his massage center and how his staff handles each call. Salons and spas that use Valpak's Denver advertising services can see similar success. Contact us today for Denver digital marketing and direct mail that will get you more clients.

Valpak in Denver FAQ

How Much Does It Cost to Advertise with Valpak in Denver?

Valpak costs between 2-3 cents per household in Denver. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Denver area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.

Do you design the ad?

Yes, we handle complete ad design.

Where Does Valpak Mail in Denver and How Often?

Valpak mails 570,000 top households throughout greater Denver, including Aurora, Littleton, Boulder, Arvada, Englewood and the Highlands, Colorado twice a month (second and fourth week). View the Denver area map and schedule.

What Are Some of the Best Advertising Options Available in Denver?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Denver. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Denver area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Denver?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and PlusOne™ postcards also reach an audience in Denver with 27% more income and home values 15% higher than the average local consumer. For even more targeting capabilities and format options for businesses in the Denver area, check out our customizable postcards.

Does Valpak Work in Denver?

You bet it does! Your Valpak rep in Denver will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.