Reach up to 150,000 Households in Greater Des Moines Each Month

Map & Schedule

Small Business Marketing in Des Moines

marketing and advertising for des moines iowaIt’s door-to-door sales without boots on the ground. It’s your company’s best foot forward and a conversation starter. Add your business to our iconic direct mail solution, The Blue Envelope®, to see new faces turn into regular clients.

Business owners in central Iowa face several challenges when looking to grow their businesses. While the economy is strong, the business boom in Des Moines is quickly making it the next “It” Midwest city – which leads to congestion longtime business owners haven’t faced before. Whether you own an eatery in Downtown Des Moines or a lube & oil shop in Johnston, Valpak of Central Iowa will help your business stand out and get noticed. We’ll help you reach over 150,000 households with 28% more income and 21% higher purchasing power in Des Moines, West Des Moines, Ankeny, Altoona, Clive, Grimes, Urbandale and many other communities. Statewide, we reach up to 260,000 homes across Iowa, including Iowa City and the surrounding area.

Valpak of Central Iowa also provides digital marketing tools, like mobile-friendly website development and increased online visibility with search engine optimization.

Local Direct Mail Advertising in Central Iowa

Since 1968, Valpak has operated as the national leader in direct mail with nearly 140 office locations. From fitness centers in West Des Moines to medical practices in Carlisle, your local team of Des Moines advertising experts can help you choose the best format for your business:


Digital Marketing in Des Moines

If you’re looking to improve your online footprint, Valpak’s suite of digital marketing products will help get the job done. Our digital advertising solutions include:
digital marketing services des moines iowa

  • Web design: Connect with consumers on the go with a mobile-friendly website.
  • Social media advertising: Build brand awareness and keep conversations flowing with 2 different ad programs.
  • Search engine marketing (SEM): Drive search engine traffic to your website with paid ads.
  • Display advertising: Acquire customers with banners and digital ads that target mobile devices based on location, interest and intent.

Contact your local advertising expert today to find out which products are right for your business.

Small Businesses in Des Moines That We Work With

Local businesses in Des Moines partner with Valpak for direct mail because they see results. Check out our local coupons page to see the Des Moines businesses that advertise with us.

Valpak of Central Iowa’s marketing consultants are experienced in helping businesses like yours grow through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals.

“We always see Valpak coupons, from the envelope and from the ad on the website. I even have customers come in with our ad on their phones. I would recommend any retail business use the Valpak program and experience the difference for themselves. It’s the one that produces results!” – Justin Porter, Brown’s Shoe Fit Co.

“I started advertising with Valpak because it is a well-known program, and everyone looks inside the envelope! We started advertising with Valpak when we were new, and this allowed us to get in front of potential clients quickly. I trust Valpak and I know it is a respected program!” – Andy Gay, Owner, Nidovi Pizza & More

Advertising Performance and ROI

The proof is in the results. And with Valpak, the results are all laid out for you inside a performance tracking dashboard. This performance-tracking tool gives you a unique phone number and URL so you can monitor call and click responses to your Valpak ads. Our dashboard identifies key performance indicators and empowers you to distill the numbers to find your ROI.


Source: Claritas data with current year projections, Sept. 2021 (compared to the average Des Moines consumer).

Reach Your Target Audience

Blue Envelope


Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

Postcard Advertising


From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

Digital Marketing


Robust digital marketing solutions, including web design, SEM and social media advertising.

valpak testimonial

“We always see Valpak coupons, from the envelope and from the ad on the website. I even have
customers come in with our ad on their phones. I would recommend any retail business use the
Valpak program and experience the difference for themselves. It’s the one that produces results!

Justin Porter, Brown’s Shoe Fit Co.

Mailing Areas

Contact your Valpak of Central Iowa advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 150,000 qualified households in Des Moines and surrounding communities for as little as pennies per household.

Mailing Schedule

Feb. Schedule2024 Mail DatesFeb. 24 2024Estimated In-Home DateFeb. 27 2024Copy DeadlineFeb. 9 2024Households Reached150,000
Mar. Schedule2024 Mail DatesMar. 30 2024Estimated In-Home DateApr. 2 2024Copy DeadlineMar. 15 2024Households Reached150,000
Apr. Schedule2024 Mail DatesApr. 27 2024Estimated In-Home DateApr. 30 2024Copy DeadlineApr. 12 2024Households Reached150,000
May. Schedule2024 Mail DatesMay. 25 2024Estimated In-Home DateMay. 28 2024Copy DeadlineMay. 10 2024Households Reached150,000
Jun. Schedule2024 Mail DatesJun. 29 2024Estimated In-Home DateJul. 2 2024Copy DeadlineJun. 14 2024Households Reached150,000
Jul. Schedule2024 Mail DatesJul. 27 2024Estimated In-Home DateJul. 30 2024Copy DeadlineJul. 12 2024Households Reached150,000
Aug. Schedule2024 Mail DatesAug. 24 2024Estimated In-Home DateAug. 27 2024Copy DeadlineAug. 9 2024Households Reached150,000
Sep. Schedule2024 Mail DatesSep. 28 2024Estimated In-Home DateOct. 1 2024Copy DeadlineSep. 13 2024Households Reached150,000
Oct. Schedule2024 Mail DatesOct. 26 2024Estimated In-Home DateOct. 29 2024Copy DeadlineOct. 11 2024Households Reached150,000
Nov. Schedule2024 Mail DatesNov. 23 2024Estimated In-Home DateNov. 26 2024Copy DeadlineNov. 8 2024Households Reached150,000
Dec. Schedule2024 Mail DatesDec. 27 2024Estimated In-Home DateDec. 30 2024Copy DeadlineDec. 10 2024Households Reached150,000
Jan. Schedule2024 Mail DatesJan. 25 2025Estimated In-Home DateJan. 28 2025Copy DeadlineJan. 9 2025Households Reached150,000
Feb. Schedule2024 Mail DatesFeb. 22 2025Estimated In-Home DateFeb. 25 2025Copy DeadlineFeb. 7 2025Households Reached150,000
Mar. Schedule2024 Mail DatesMar. 29 2025Estimated In-Home DateApr. 1 2025Copy DeadlineMar. 14 2025Households Reached150,000
Apr. Schedule2024 Mail DatesApr. 26 2025Estimated In-Home DateApr. 29 2025Copy DeadlineApr. 11 2025Households Reached150,000
May. Schedule2024 Mail DatesMay. 24 2025Estimated In-Home DateMay. 27 2025Copy DeadlineMay. 9 2025Households Reached150,000
Jun. Schedule2024 Mail DatesJun. 28 2025Estimated In-Home DateJul. 1 2025Copy DeadlineJun. 13 2025Households Reached150,000
Jul. Schedule2024 Mail DatesJul. 26 2025Estimated In-Home DateJul. 29 2025Copy DeadlineJul. 11 2025Households Reached150,000
Aug. Schedule2024 Mail DatesAug. 23 2025Estimated In-Home DateAug. 26 2025Copy DeadlineAug. 8 2025Households Reached150,000
Sep. Schedule2024 Mail DatesSep. 27 2025Estimated In-Home DateSep. 30 2025Copy DeadlineSep. 12 2025Households Reached150,000
Oct. Schedule2024 Mail DatesOct. 25 2025Estimated In-Home DateOct. 28 2025Copy DeadlineOct. 10 2025Households Reached150,000
Nov. Schedule2024 Mail DatesNov. 22 2025Estimated In-Home DateNov. 25 2025Copy DeadlineNov. 7 2025Households Reached150,000
Dec. Schedule2024 Mail DatesDec. 23 2025Estimated In-Home DateDec. 27 2025Copy DeadlineDec. 8 2025Households Reached150,000

Valpak of Central Iowa is an independently owned Valpak franchise.

Successful Direct Mail Advertising with Valpak

Cindy Sell, co-owner of Urban Fitness, spoke about her experience with Valpak. Cindy says, “What’s important to us is that we have new members, new clients that are generated on a monthly basis and [Valpak] has been able to do that for us...They’re friendly and they’re fair in their pricing. If you’re looking for a direct mail piece, without a doubt, I would definitely recommend Valpak for a variety of different reasons.” More than 33,000 businesses see results from advertising with Valpak direct mail. Your Des Moines-area business can be one of them - call Valpak of Central Iowa today!

Valpak in Des Moines FAQ

How Much Does It Cost to Advertise with Valpak in Des Moines?

Valpak costs as little as 2 to 5 cents per household in Des Moines. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Des Moines area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.

Where Does Valpak Mail in Des Moines and How Often?

Valpak mails to 150,000 top households in Des Moines, West Des Moines, Pleasant Hill, Altoona, Ankeny, Waukee and many other central Iowa communities 12 times a year (260,000 statewide, including Iowa City). View the Des Moines area map and schedule.

What Are Some of the Best Advertising Options Available in Des Moines?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Des Moines. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Des Moines area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Des Moines?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards also reach an audience in Des Moines with 28% more income and 21% higher purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the Des Moines area, check out our customizable postcards.

Does Valpak in Des Moines Work?

You bet it does! Your Valpak rep in Des Moines will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. Ask about our money-back guarantee and to see how Valpak has worked for businesses across dozens of industries, visit our success stories.