Detroit Local & Direct Mail Advertising

Southeast Michigan’s economic resurgence has created the ideal climate for small businesses to grow. If growth is your goal, Valpak can help you make the most of your advertising spend by putting your business inside the iconic Blue Envelope® of coupons. Reap the benefits of joining forces with a household name and enjoy the cost-savings of shared direct mail marketing.

Direct Mail Services for Southeast Michigan

Let us introduce you to up to 920,000 qualified households in Southeast Michigan neighborhoods. Choose an offer insert that fits your needs, the frequency of mailing, and the neighborhoods you’d like to reach. Valpak uses NTAs (Neighborhood Trade Areas) to define groups of 10,000 households in specific mailing areas. These households are designated by postal carrier routes to help specifically target neighborhoods for your small business marketing efforts.

Valpak offers multiple formats for your Blue Envelope coupon insert, regardless of your business type. You can also promote your business on the outside of the envelope for added exposure! Decide on a format for your ad and we’ll help you develop your offer and design your insert.

Small Business Marketing Strategies

The Valpak Blue Envelope has generated success for businesses of all types, including automotive, professional and general services, restaurants, shops, medical, entertainment and travel, home improvement, and many other types. With our campaigns, we also offer Enhanced Capabilities that allow you to A/B Test your offers, use Selective Targeting for finding your perfect customers and Address Matchback to help with re-marketing to your current customer base.

Online Advertising

Whether they’re in front of a computer screen or a mobile device, Valpak allows people to connect with you online through our suite of digital marketing products. As a Google AdWords Premier SMB Partner, we are highly skilled in optimizing your business website for search engines. We can also increase your business exposure online with pay-per-click advertising, social media marketing, and local business claiming.

Track Your Advertising ROI

Valpak of Southeast Michigan uses a variety of tools to help you track consumer engagement. We can give you detailed visibility into the quality and quantity of phone calls resulting from your printed coupon and clicks to your website through Valpak’s Performance Dashboard and Call Tracking tools.

Call us today to start connecting with qualified households in Detroit, Lansing, Kalamazoo, Ann Arbor, Flint, Warren, Sterling Heights, and neighboring Michigan cities.

Valpak of Southeast Michigan is an independently owned Valpak franchise

Get In Contact

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1-800-550-5025