Reach Up to 1,080,000 Qualified Households in Detroit & Lansing Each Month

Map & Schedule

Direct Mail Services for Detroit, Central and Southeast Michigan

downtown detroit advertisingMichigan’s economic resurgence has created the ideal climate for small businesses to grow. If growth is your goal, Valpak® can help you make the most of your advertising spend by putting your business inside the iconic Blue Envelope of coupons. Reap the benefits of joining forces with a household name and enjoy the cost savings of shared direct mail marketing. Choose an offer insert that fits your needs – from coupons to postcards – the frequency of mailing and the neighborhoods you’d like to reach.

Valpak also enables consumers to connect with your business online through our suite of digital marketing products. As a Google Premier Partner, we have Google advertising product knowledge, passed certification in Google Ads and are highly skilled in optimizing your business website for search engines.

Choosing the Best Advertising Agency in Detroit

Everyone loves a good story. But not everyone is good at telling them. And though there are numerous advertising agencies in the Detroit area and across Southeast Michigan, you may find that they just aren’t prepared to tell your business’s story the right way or at the right price.

You need an ad agency that enables you to reach your target demographic in the right neighborhoods via the right channels at the right time and for the right price. Businesses that use Valpak direct mail and digital marketing solutions for their Detroit and Lansing advertising can do just that. And if you’re satisfied with your current marketing campaign but feel your brand should be capturing more of the market, a direct mail campaign can help articulate the story marketing companies like Lamar Advertising and other Detroit ad agencies tell Motor City motorists on billboards.

Here’s why Valpak solutions work so well as your primary marketing campaign or even to complement your existing marketing efforts:

  • Reach select households in Detroit, Lansing, Ann Arbor, Warren, Flint, Kalamazoo, Grosse Point, Midland, New Baltimore, Macomb and more with direct mail
  • Increase online traffic with responsive web design, SEM, social media and other digital marketing
  • Get measurable results in real time, made plain with our performance and call tracking solutions

Detroit Direct Mail Advertising

Detroit direct mail adWith close to 140 office locations, Valpak is recognized as the national leader in direct mail. Your local Valpak of Southeast Michigan marketing professionals will help you target your best audience – households with 26% higher income and 22% more purchasing power.¹ They know the best advertising is balanced, multichannel advertising that’s tailored to fit and drives results. So, what other print formats should you use to reach top households in Sterling Heights, Warren, Southfield, Farmington Hills, Livonia, Plymouth, Waterford and surrounding communities?

Shared Mail

Direct mail coupons are lean-design mini billboards – the ideal ads for these types of businesses:

Mailing flyers give you more space to promote products and seasonal offerings and work well for:

Mailing circulars are even larger and used when advertising multiple locations and special events for:

Postcard Advertising

It’s not just our flexible print formats in the Valpak envelope that make our direct mail advertising services the answer to whatever branding, awareness, prospecting or retention equations your company needs to solve to continue growing. Our postcards products are affordable for businesses large, small and everywhere in between. What makes our small business advertising in Lansing and Detroit so cost-effective is Valpak is a one-stop-shop for print marketing.

direct mail advertising works in detroitYou know your customers well and probably wouldn’t have a problem describing them: the core demographic, the occasional patron, the hard sell and others. Thanks to decades of data, with new insights pouring in all the time, small business advertising in Central Michigan and Southeast Michigan has never been easier. Your local media consultant at Valpak can match your demographic description with neighborhoods in Lansing, Detroit and beyond.

Our postcard products include customizable postcards and Valpak PlusOne. With customized postcards, you can choose the specific demographic you wish to mail to, when. Here are some of the many household characteristics Valpak can use to help you build a profile of your demographic and then send your postcards to their homes:

  • College degree
  • Owner-occupied homes
  • Families with/without children
  • Home value
  • Household income
  • Household size
  • Number of vehicles at home
  • Homeowner age
  • Age of home
  • Marital status
  • Languages spoken at home

PlusOne is an affordable postcard solution that mails with, but not inside, The Blue Envelope to the same targeted households as our shared mail. PlusOne enables you to have more real estate for your ad over similar products from our competitors:

  • No Valpak logos
  • No Valpak return address
  • No Valpak URL
  • No intrusive marketing message
  • No postal disclaimers
  • Minimized address and postage space
  • More creative space

Online Marketing in Detroit

 digital marketing in detroitYour business’s voicemail may be listening out for customers after-hours. Your print advertising may be in a consumer’s back pocket or the back of their minds while they’re on the go.

Without a digital marketing campaign, those curious customers sounding off on your business’s voicemail box may change their minds by the time your business opens the next day. Those offers in their back pockets or the back of their minds may stay back there a little too long, unless you round out your campaign with a balanced set of digital advertising solutions.

Your local team at Valpak of Southeastern Michigan offers a full suite of digital marketing solutions to make sure your company is top of mind during and after business hours:

Businesses in Central and Southeast Michigan That We Work With

Michigan businesses are happy they chose to partner with Valpak for direct mail and digital marketing. Check out our local coupons page to see the Detroit businesses that advertise with us, including these companies you see below:

Shores Inn Restaurant in St. Clair Shores and Great Baraboo Brewing Co in UticaThe Boneyard BBQ logo in Livonia, MICancun Mexican Restaurant logo in Fenton, MIPita Way LogoLeo's Coney Island on Northwestern Hwy in Southfield, MI logo

“I’ve been a Valpak customer since 2004. When I got into the business in 2004, it was highly recommended from another Edible Arrangements owner. So I tried it, and it’s worked for me, and I’ve been a customer ever since… It’s just great exposure and I definitely highly recommend it.” – Nick D’Alleva, Franchise Owner, Edible Arrangements

A Measurable, Provable Return on Your Marketing Investment

Valpak of Southeast Michigan Team
Watching the fuel gauge isn’t the best way to measure fuel efficiency. The length of a phone call isn’t the best way to measure lead quality. It’s details like the nature of your trip, city and highway miles and other sources of relevant data, like the odometer, that help you measure mileage and fuel efficiency. And it’s not just how long the call lasted that helps you determine the quality of a lead. It’s the length, the call’s origination and even the words said during the conversation that help you accurately measure quality.

Valpak of Southeast Michigan equips you with the Detroit and Lansing advertising tools needed to track your sales calls, gauge the quality of them, make them more efficient and ultimately, measure your return on investment. These metrics and other analytics are made plain in our performance dashboard. We’ll track your campaign’s calls, print distribution, webpage visits and more so you’ll understand every action made in response to your offers, including which offers work and which ones need more work.




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“I’ve been a Valpak customer since 2004. When I got into the business in 2004, it was highly recommended from another Edible Arrangements owner. So I tried it, and it’s worked for me, and I’ve been a customer ever since… It’s just great exposure and I definitely highly recommend it.”

Nick D’Alleva, Franchise Owner, Edible Arrangements

Mailing Areas

From Grand Rapids to Lansing to Detroit to Flint, Valpak can introduce your business to a targeted audience of high-income, high home-value households. For specific dates and coverage, contact your Valpak of Southeast Michigan representative.

Mailing Schedule

Jun. Schedule2020 Mail DatesJun. 6 2020Estimated In-Home DateJun. 9 2020Copy DeadlineMay. 21 2020Households Reached1,050,000
Jul. Schedule2020 Mail DatesJul. 2 2020Estimated In-Home DateJul. 6 2020Copy DeadlineJun. 16 2020Households Reached1,050,000
Jul. Schedule2020 Mail DatesJul. 30 2020Estimated In-Home DateAug. 3 2020Copy DeadlineJul. 14 2020Households Reached1,050,000
Aug. Schedule2020 Mail DatesAug. 27 2020Estimated In-Home DateAug. 31 2020Copy DeadlineAug. 11 2020Households Reached1,080,000
Oct. Schedule2020 Mail DatesOct. 1 2020Estimated In-Home DateOct. 5 2020Copy DeadlineSep. 15 2020Households Reached1,080,000
Oct. Schedule2020 Mail DatesOct. 29 2020Estimated In-Home DateNov. 2 2020Copy DeadlineOct. 13 2020Households Reached1,080,000
Nov. Schedule2020 Mail DatesNov. 25 2020Estimated In-Home DateNov. 30 2020Copy DeadlineNov. 9 2020Households Reached1,050,000
Dec. Schedule2020 Mail DatesDec. 31 2020Estimated In-Home DateJan. 4 2021Copy DeadlineDec. 11 2020Households Reached1,050,000
Jan. Schedule2020 Mail DatesJan. 28 2021Estimated In-Home DateFeb. 1 2021Copy DeadlineJan. 12 2021Households Reached1,050,000
Feb. Schedule2020 Mail DatesFeb. 25 2021Estimated In-Home DateMar. 1 2021Copy DeadlineFeb. 9 2021Households Reached1,080,000
Apr. Schedule2020 Mail DatesApr. 1 2021Estimated In-Home DateApr. 5 2021Copy DeadlineMar. 16 2021Households Reached1,080,000
Apr. Schedule2020 Mail DatesApr. 29 2021Estimated In-Home DateMay. 3 2021Copy DeadlineApr. 13 2021Households Reached1,080,000
May. Schedule2020 Mail DatesMay. 27 2021Estimated In-Home DateJun. 1 2021Copy DeadlineMay. 11 2021Households Reached1,050,000
Jul. Schedule2020 Mail DatesJul. 1 2021Estimated In-Home DateJul. 6 2021Copy DeadlineJun. 15 2021Households Reached1,050,000
Jul. Schedule2020 Mail DatesJul. 29 2021Estimated In-Home DateAug. 2 2021Copy DeadlineJul. 13 2021Households Reached1,050,000
Aug. Schedule2020 Mail DatesAug. 26 2021Estimated In-Home DateAug. 30 2021Copy DeadlineAug. 10 2021Households Reached1,080,000
Sep. Schedule2020 Mail DatesSep. 30 2021Estimated In-Home DateOct. 4 2021Copy DeadlineSep. 14 2021Households Reached1,080,000
Oct. Schedule2020 Mail DatesOct. 28 2021Estimated In-Home DateNov. 1 2021Copy DeadlineOct. 12 2021Households Reached1,080,000
Nov. Schedule2020 Mail DatesNov. 24 2021Estimated In-Home DateNov. 29 2021Copy DeadlineNov. 8 2021Households Reached1,050,000

Video Testimonial: Macfarlane Energy

Over the first 15 months of his company's ad campaign with Valpak. Anthony Currie, owner of Skyline Chili Partnership of Hillard says his digital ads generated 25,000 or so page views and around 500 coupon prints. The redeemed offers poured in from digital prints, as well as from the print coupons tucked into our famous Blue Envelope. Anthony feels like he's getting the most out of his restaurant advertising - his money's worth - after switching to Valpak from another direct mail company. New customers aren't just bringing in those Skyline Chili coupons. Often, those customers are bringing in new faces too.

Valpak in Detroit FAQ

How Much Does It Cost to Advertise with Valpak in Detroit?

The cost to advertise with Valpak in Detroit starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Detroit area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Detroit and How Often?

Up to 1,080,000 top households in Detroit and surrounding communities receive Valpak each month. View the map and schedule for the area.

What Are Some of the Best Advertising Options Available in Detroit?

If you’re looking to advertise your business in Detroit on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Detroit, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Detroit?

With an open rate of 92% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and PlusOne™ postcards target consumers in Detroit with higher incomes and home values. To explore additional targeting options and direct mail formats for Detroit area businesses, visit our customizable postcards page.

Does Valpak in Detroit Work?

Yes! Detroit businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.