Michigan’s economic resurgence has created the ideal climate for small businesses to grow. If growth is your goal, Valpak can help you make the most of your advertising spend by putting your business inside the iconic Blue Envelope of coupons. Reap the benefits of joining forces with a household name and enjoy the cost savings of shared direct mail marketing. Choose an offer insert that fits your needs – from coupons to postcards – the frequency of mailing and the neighborhoods you’d like to reach. We can introduce your business to over a million local households in southeast Michigan and even more statewide.
Valpak also enables consumers to connect with your business online through our suite of digital marketing products. We are highly skilled in optimizing your business website for search engines.
Everyone loves a good story. But not everyone is good at telling them. And though there are numerous advertising agencies in the Detroit area and across Southeast Michigan, you may find that they just aren’t prepared to tell your business’s story the right way or at the right price.
You need an ad agency that enables you to reach your target demographic in the right neighborhoods via the right channels at the right time and for the right price. Businesses that use Valpak direct mail and digital marketing solutions for their Detroit and Lansing advertising can do just that. And if you’re satisfied with your current marketing campaign but feel your brand should be capturing more of the market, a direct mail campaign can help articulate the story much better than outdoor advertising.
Here’s why Valpak solutions work so well as your primary marketing campaign or even to complement your existing marketing efforts:
With nearly 140 office locations, Valpak is recognized as the national leader in direct mail. Your local Valpak of Southeast Michigan marketing professionals will help you target your best audience – households with 32% higher income and 25% more purchasing power than the U.S. average. They know the best advertising is balanced, multichannel advertising that’s tailored to fit and drives results.
Direct mail coupons are lean-design mini billboards – the ideal ads for these types of businesses:
Mailing flyers give you more space to promote products and seasonal offerings and work well for:
It’s not just our flexible print formats in the Valpak envelope that make our direct mail advertising services the answer to whatever branding, awareness, prospecting or retention equations your company needs to solve to continue growing. Our postcard products are affordable for businesses large, small and everywhere in between. What makes our small business advertising in Lansing and Detroit so cost-effective is Valpak is a one-stop shop for print marketing.
You know your customers well and probably wouldn’t have a problem describing them: the core demographic, the occasional patron, the hard-sell and others. Thanks to decades of data, with new insights pouring in all the time, small business advertising in Central Michigan and Southeast Michigan has never been easier. Your local media consultant at Valpak can match your demographic description with neighborhoods in Lansing, Detroit and beyond.
Our postcard products include Valpak neighborhood-targeted postcards, 1-to-1 custom postcards and event postcards.
Neighborhood-targeted postcards are limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing. 1-to-1 custom postcards enable you to choose the specific demographic you wish to mail to, when. Here are some of the many household characteristics Valpak can use to help you build a profile of your demographic and then send your postcards to their homes:
Event postcards are an automated postcard service that reaches a new audience each month. Valpak’s event postcards help you create memorable connections with targeted, event-specific messaging that resonates. From new homes to birthdays to new stages of life, we have customizable event postcards to fit any budget and marketing plan: new mover postcards, birthday mailers and Medicare postcards.
Your business’s voicemail may be listening out for customers after-hours. Your print advertising may be in a consumer’s back pocket or the back of their minds while they’re on the go.
Without a digital marketing campaign, those curious customers sounding off on your business’s voicemail box may change their minds by the time your business opens the next day. Those offers in their back pockets or the back of their minds may stay back there a little too long, unless you round out your campaign with a balanced set of digital advertising solutions.
Your local team at Valpak of Southeastern Michigan offers a full suite of digital marketing solutions to make sure your company is top of mind during and after business hours:
Michigan businesses are happy they chose to partner with Valpak for direct mail and digital marketing. Check out our local coupons page to see the businesses that advertise with us.
Hondros Education Group has advertised with Valpak for years. Vice President of Marketing Kerry Hurff says the analytics aspect is one of the biggest reasons he decided to partner with Valpak. He says, “We are seeing incremental students coming to us. We’re seeing more inquiries and we can tell when the Valpak has dropped because contact center calls increase.” Kerry “absolutely” recommends Valpak to other businesses. He notes the affordability, coupled with the capability to hone in on specific neighborhoods is exciting and significantly drives success.
“I’ve been a Valpak customer since 2004. When I got into the business in 2004, it was highly recommended from another Edible Arrangements owner. So I tried it, and it’s worked for me, and I’ve been a customer ever since… It’s just great exposure and I definitely highly recommend it.” – Nick D’Alleva, Franchise Owner, Edible Arrangements
Watching the fuel gauge isn’t the best way to measure fuel efficiency. The length of a phone call isn’t the best way to measure lead quality. It’s details like the nature of your trip, city and highway miles and other sources of relevant data, like the odometer, that help you measure mileage and fuel efficiency. And it’s not just how long the call lasted that helps you determine the quality of a lead. It’s the length, the call’s origination and even the words said during the conversation that help you accurately measure quality.
Valpak of Southeast Michigan equips you with the Detroit and Lansing advertising tools needed to track your sales calls, gauge the quality of them, make them more efficient and ultimately, measure your return on investment. These metrics and other analytics are made plain in our performance dashboard. We’ll track your campaign’s calls, print distribution, webpage visits and more so you’ll understand every action made in response to your offers, including which offers work and which ones need more work.
Sources: Claritas data with current year projections (compared to the average U.S. consumer). Valpak® Readership Study.
BLUE ENVELOPE
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
POSTCARD ADVERTISING
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
DIGITAL MARKETING
Robust digital marketing solutions, including web design, SEM and social media advertising.
You can advertise with Valpak to more than a million homes monthly across southeast Michigan in Detroit, Lansing and Grand Rapids. For specific dates and coverage, contact your Valpak representative.
Mail Dates | Estimated In-Home Date | Copy Deadline | Households Reached | |||||
|---|---|---|---|---|---|---|---|---|
| Nov. Schedule | 2023 Mail Dates | Nov. 13 2023 | Estimated In-Home Date | Nov. 16 2023 | Copy Deadline | Oct. 26 2023 | Households Reached | 1,150,000 |
| Dec. Schedule | 2023 Mail Dates | Dec. 6 2023 | Estimated In-Home Date | Dec. 9 2023 | Copy Deadline | Nov. 20 2023 | Households Reached | 1,150,000 |
| Dec. Schedule | 2023 Mail Dates | Dec. 27 2023 | Estimated In-Home Date | Dec. 30 2023 | Copy Deadline | Dec. 7 2023 | Households Reached | 1,150,000 |
| Jan. Schedule | 2023 Mail Dates | Jan. 25 2024 | Estimated In-Home Date | Jan. 29 2024 | Copy Deadline | Jan. 9 2024 | Households Reached | 1,170,000 |
| Feb. Schedule | 2023 Mail Dates | Feb. 22 2024 | Estimated In-Home Date | Feb. 26 2024 | Copy Deadline | Feb. 6 2024 | Households Reached | 1,170,000 |
| Mar. Schedule | 2023 Mail Dates | Mar. 19 2024 | Estimated In-Home Date | Mar. 22 2024 | Copy Deadline | Mar. 1 2024 | Households Reached | 1,170,000 |
| Apr. Schedule | 2023 Mail Dates | Apr. 11 2024 | Estimated In-Home Date | Apr. 15 2024 | Copy Deadline | Mar. 26 2024 | Households Reached | 1,170,000 |
| May. Schedule | 2023 Mail Dates | May. 2 2024 | Estimated In-Home Date | May. 6 2024 | Copy Deadline | Apr. 16 2024 | Households Reached | 1,170,000 |
| May. Schedule | 2023 Mail Dates | May. 23 2024 | Estimated In-Home Date | May. 28 2024 | Copy Deadline | May. 7 2024 | Households Reached | 1,170,000 |
| Jun. Schedule | 2023 Mail Dates | Jun. 17 2024 | Estimated In-Home Date | Jun. 20 2024 | Copy Deadline | May. 30 2024 | Households Reached | 1,170,000 |
| Jul. Schedule | 2023 Mail Dates | Jul. 8 2024 | Estimated In-Home Date | Jul. 11 2024 | Copy Deadline | Jun. 19 2024 | Households Reached | 1,170,000 |
| Jul. Schedule | 2023 Mail Dates | Jul. 29 2024 | Estimated In-Home Date | Aug. 1 2024 | Copy Deadline | Jul. 11 2024 | Households Reached | 1,170,000 |
| Aug. Schedule | 2023 Mail Dates | Aug. 19 2024 | Estimated In-Home Date | Aug. 22 2024 | Copy Deadline | Aug. 1 2024 | Households Reached | 1,170,000 |
| Sep. Schedule | 2023 Mail Dates | Sep. 9 2024 | Estimated In-Home Date | Sep. 12 2024 | Copy Deadline | Aug. 21 2024 | Households Reached | 1,170,000 |
| Sep. Schedule | 2023 Mail Dates | Sep. 30 2024 | Estimated In-Home Date | Oct. 3 2024 | Copy Deadline | Sep. 12 2024 | Households Reached | 1,170,000 |
| Oct. Schedule | 2023 Mail Dates | Oct. 21 2024 | Estimated In-Home Date | Oct. 24 2024 | Copy Deadline | Oct. 3 2024 | Households Reached | 1,170,000 |
| Nov. Schedule | 2023 Mail Dates | Nov. 11 2024 | Estimated In-Home Date | Nov. 14 2024 | Copy Deadline | Oct. 24 2024 | Households Reached | 1,170,000 |
| Dec. Schedule | 2023 Mail Dates | Dec. 4 2024 | Estimated In-Home Date | Dec. 7 2024 | Copy Deadline | Nov. 14 2024 | Households Reached | 1,170,000 |
| Dec. Schedule | 2023 Mail Dates | Dec. 23 2024 | Estimated In-Home Date | Dec. 27 2024 | Copy Deadline | Dec. 5 2024 | Households Reached | 1,170,000 |
The cost to advertise with Valpak in Detroit starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Detroit area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Valpak mails to over a million top households in Detroit. Lansing and surrounding communities every month. In select months, we also mail a second envelope to 850,000 Detroit households to provide even greater exposure for our advertisers. View the map and schedule for the area. You can also mail statewide to even more homes in Grand Rapids and more metro areas.
If you’re looking to advertise your business in Detroit on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Detroit, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
With an open rate of 9 out of 10 among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards target consumers in Detroit with higher incomes and home values. To explore additional targeting options and direct mail formats for Detroit area businesses, visit our postcards page.
Yes! Detroit businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
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