Detroit Direct Mail Advertising

Southeast Michigan’s economic resurgence has created the ideal climate for small businesses to grow. If growth is your goal, Valpak can help you make the most of your advertising spend by putting your business inside the iconic Blue Envelope® of coupons. Reap the benefits of joining forces with a household name and enjoy the cost-savings of shared direct mail marketing.

Valpak of Southeast Michigan wants to introduce you to up to 96,000 qualified households in Southeast Michigan neighborhoods. Choose a coupon offer insert that fits your needs, the frequency of mailing, and the neighborhoods you’d like to reach. Valpak uses NTAs (Neighborhood Trade Areas) to define groups of 10,000 households in a specific mailing areas. These households are designated by postal carrier routes to help specifically target neighborhoods for your small business marketing efforts.

Promote Your Business Your Way

Valpak offers multiple formats for your Blue Envelope coupon insert, regardless of your business type. You can also promote your business on the outside of the envelope for added exposure! Decide on a format for your ad and we’ll help you develop your offer and design your insert. Whether you prefer a single or multi-panel coupon, cardstock with unique imprinting, or a large format circular, we offer expert guidance.

Business Marketing at It’s Best

The Valpak Blue Envelope has generated success for businesses of all types, including automotive, professional and general services, restaurants, shops, health and medical, entertainment and travel, home improvement, and many other types. With our campaigns, we also offer Enhanced Capabilities that allow you to A/B Test your offers, use Selective Targeting for finding your perfect customers and Address Matchback to help with re-marketing to your current customer base.

Online Advertising That Works

Whether they’re in front of a computer screen or a mobile device, Valpak allows people to connect with you online through our suite of digital marketing products. As a Google AdWords Premier SMB Partner, we are highly skilled in optimizing your business website for search engines. We can also increase your business exposure online with pay-per-click advertising, social media marketing, and local business claiming.

Get a Stronger Advertising ROI

Valpak of Southeast Michigan uses a variety of tools to help you track consumer engagement. We can give you detailed visibility into the quality and quantity of phone calls resulting from your printed coupon and clicks to your website through Valpak’s Performance Dashboard and Call Tracking tools.


Call us today to start connecting with qualified households in Detroit, Lansing, Kalamazoo, Ann Arbor, Flint, Warren, Sterling Heights, and neighboring Michigan cities.


Valpak of Southeast Michigan is an independently owned Valpak franchise

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