Budget-Friendly Business Advertising in Eau Claire
Eau Claire-Chippewa Falls is ripe with small business growth possibilities. Forbes calls it one of the “Best Small Cities for Business and Careers.” It’s also named near the top of economic and job growth rankings by the executive publication Area Development. Kiplinger also rates Eau Claire among the top most frugal cities in the nation. That means people are more likely to use coupons and patronize businesses that offer them.
Take advantage of the Chippewa Valley culture by advertising your small business in the Valpak Blue Envelope®. Valpak of Chippewa Valley can promote your business to as many as 40,000 qualified addresses every month through direct mail and digital marketing.
Hit Your Direct Mail Target
Valpak can help you to target the neighborhoods where your direct mail offer would be the most relevant. We use NTAs (Neighborhood Trade Areas) to define groups of 10,000 households in a specific mailing area. These households are designated by postal carrier routes to target down to the neighborhood for your business marketing efforts.
When you decide to advertise inside the Blue Envelope, you also get to decide which format you prefer for your printed ad insert. Depending on your type of business, a certain format might work better for your marketing goal. Keep it simple with a single-panel coupon or get detailed with a large circular. Other formats available include:
Be the first offer they see by promoting your brand on the outside of the Blue Envelope! Valpak’s Envelope Cover option gives you the opportunity to double the impact of your brand and enjoy additional exposure!
Amp Up Your Marketing Approach
You can also choose to test, target, and match back your offers using Enhanced Capabilities. Use A/B Testing to find out which ad garners greater response by testing two or more ads with a smaller audience, then use the best ad for your full campaign! Avoid sending your offer to consumers who are not the right fit for your business with Selective Targeting. Increase your customer retention by using Address Matchback to identify new customers who have taken advantage of your business coupon offer.
Create Brand Exposure Through Digital Marketing
Establishing an online presence is vital in today’s digital world. A business website is necessary when 96% of consumers use the internet to research their next purchase. Valpak of Chippewa can help you establish a mobile friendly website. Or, if you’re not ready to commit to a website, we can create a Business Profile Page on Valpak.com, where consumers go to look for coupon savings in your area.
As a Google AdWords Premier SMB Partner, we are highly positioned to offer you search engine marketing (pay-per-click advertising) that can help get your business found in online search results. We can also boost your exposure through SEO, social media marketing, and local business claiming.
Valpak Makes Campaign Analysis Easy
Track the success of your print and digital marketing campaigns with our proprietary Performance Dashboard and Call Tracking solutions. These tools allow you to measure consumer response to your coupon offers dynamically and provides you with an easily accessed dashboard feature for monthly proof of performance.
It’s smart thinking to tie your small business advertising spend to a highly recognized brand like Valpak. We can help you reach qualified households in Eau Claire, Chippewa Falls, Menomonie, Altoona, Bloomer, and beyond.
Valpak of Chippewa Valley is an independently owned Valpak franchise