Consistent growth in the Central Valley makes it an ideal place to operate a small business, but how do you stand out from your competition? With Valpak of Fresno direct mail advertising, you can target the local neighborhoods that are important to your business with an eye-catching ad design and offer that generates interest and builds brand awareness.
Valpak of Fresno also provides digital marketing solutions that work alongside your direct mail campaign and drive traffic to your business website. Valpak has earned Google Premier Partner status, so you can be confident your advertising dollars are in good hands.
If you’re looking for Fresno advertising, billboard, newspaper and TV advertisements are the most prominent mediums – but that doesn’t mean they’re the most effective. A Fresno ad placed with these advertising channels can only reach drivers on certain roads, newspaper readers perusing classified ads in Fresno or cable subscribers, leaving business owners and decision-makers with no control over who actually receives their messaging. An online search for “advertising in fresno” produces lists of the “X-best fresno advertising agencies,” which are little more than “pay-to-play” directories. Some of Fresno’s advertising agencies offer print and digital services but cater to big-name clients with big-time budgets.
Today, there is a new player in Fresno that propels small to midsize businesses forward with targeted, affordable advertising that drives results: Valpak.
Fresno County is home to 1.88 million acres of rich farmland and contributes $5.6 billion to California’s economy annually, but industries of all sizes and types thrive in the Central Valley. Whether you own a tech startup in Fresno, manage a wellness center in Clovis or run a family-owned restaurant in Bakersfield, your advertising must reach consumers looking to spend money with your business.
In The Valley, a growing percentage of the population is millennials and Gen Xers, who have the most purchasing power, according to Pew Research Center. In the past 30 days, close to a third of millennials and Gen Xers responded to ads in their mailboxes.1 With 61% of Valpak households using our coupons at least once monthly and 69% setting aside 1-4 coupons per month,2 Valpak direct mail is advertising that puts your ad directly into the hands of the consumers who want to do business with you.
Valpak has close to 140 franchise offices and has been recognized as the leader in the direct mail space for over 50 years. Last year, more than 430 million Blue Envelopes mailed to 38 million unique addresses with 93% of households opening Valpak and 81% looking at every ad inside.2
Consumers in Fresno who receive Valpak earn 64% more income than the local average and spend:
Valpak is different from other Fresno advertising agencies because we’re a one-stop shop for quality and cost-effective print products. Our high-end direct mail advertisements are designed in-house, then printed, packaged and distributed at our state-of-the-art manufacturing facility, the Valpak Manufacturing Center (VMC). The VMC utilizes the latest advancements in automated systems to produce more than 16 billion direct mail ad inserts last year. While other Fresno ad agencies outsource printed products, driving up the cost, you pay as little as pennies per household with Valpak. Our direct mail products include:
Did you know 34% of consumers made an online purchase in the past 6 months in response to a direct mail ad?2 Direct mail advertising alone can increase your ROI but adding digital marketing to your campaign can give you an edge over your competition.
Valpak provides the tools that enable you to track your direct mail and digital marketing ROI with our performance dashboard and call tracking features. Whether it’s direct traffic to your website, activity on your business profile page on valpak.com or phone calls to your store, you will be able to monitor consumer activity from your print and digital marketing efforts.
The name “Valpak” is synonymous with direct mail advertising but our expertise in digital marketing is also celebrated industrywide. In addition to posting your best digital offers on your valpak.com business listing, our digital suite of products includes:
In today’s digitally driven world, your business must be as easy to find on search engine results pages (SERPs) as possible. Valpak can help make this happen with search engine optimization (SEO) and search engine marketing (SEM).
SEO organically moves your website closer to the top of SERPs with optimized content, webpage layout and keywords, driving local audiences to click on your site. SEM (or pay-per-click) is a quick way to get your site in front of an eager audience with paid, targeted ads.
Dozens of businesses in the Central Valley trust Valpak for their Fresno advertising and you should too! But don’t take our word for it – view the Fresno area businesses that advertise with Valpak on our local coupons page, including the ones you see below:
Michael Bacon, owner-operator of BrewBurgers, has advertised with Valpak for over 5 years. At first, Valpak stood out to Michael as a national brand consumers recognize and trust. While that is still certainly true, Michael says the product quality and response BrewBurgers receives from the Valpak ads are why he continues to advertise in The Blue Envelope. Michael “absolutely” recommends Valpak to other businesses looking to grow and increase their bottom line.
“Valpak has allowed me to focus on those other areas of my business and pay less attention to the results because I get those weekly reports. I would definitely recommend Valpak to other businesses. They’ve increased my customer base and I take more and more comfort every month in knowing that my marketing dollars are being spent wisely.” – Mark Buchanan, President, Molly Maid
“I have stopped using other marketing or advertising due to poor ROI. Valpak’s marketing tools work for my business and budget.” – Kara Kampa, Owner, Swimtastic
1. 2019 AudienceSCAN®.
2. Among households that receive Valpak. 2019 Valpak Readership Study, April 2019.
3. Compared to the average Fresno consumer. Claritas data with current year projections, September 2019.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
Contact your Valpak of Fresno advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 50,000 qualified households in Bakersfield, Fresno, Fort Washington, Gordon, Old Fig Garden, Glorietta and surrounding Central Valley communities.
|Copy Deadline||Households Reached|
|Mar. Schedule||2020 Mail Dates||Mar. 24 2020||Estimated In-Home Date||Mar. 30 2020||Copy Deadline||Mar. 9 2020||Households Reached||50,000|
|Apr. Schedule||2020 Mail Dates||Apr. 24 2020||Estimated In-Home Date||Apr. 29 2020||Copy Deadline||Apr. 9 2020||Households Reached||50,000|
|May. Schedule||2020 Mail Dates||May. 22 2020||Estimated In-Home Date||May. 27 2020||Copy Deadline||May. 7 2020||Households Reached||50,000|
|Jul. Schedule||2020 Mail Dates||Jul. 24 2020||Estimated In-Home Date||Jul. 29 2020||Copy Deadline||Jul. 9 2020||Households Reached||50,000|
|Aug. Schedule||2020 Mail Dates||Aug. 21 2020||Estimated In-Home Date||Aug. 26 2020||Copy Deadline||Aug. 6 2020||Households Reached||50,000|
|Sep. Schedule||2020 Mail Dates||Sep. 25 2020||Estimated In-Home Date||Sep. 30 2020||Copy Deadline||Sep. 10 2020||Households Reached||50,000|
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