Consistent growth in the Central Valley makes it an ideal place to operate a small business, but how do you stand out from your competition? With Valpak of Fresno direct mail advertising, you can target the local neighborhoods that are important to your business with an eye-catching ad design and offer that generates interest and builds brand awareness.
Valpak of Fresno also provides digital marketing solutions that work alongside your direct mail campaign and drive traffic to your business website. Valpak has earned Google Premier Partner status, so you can be confident your advertising dollars are in good hands.
If you’re looking for Fresno advertising, billboard, newspaper and TV advertisements are the most prominent mediums – but that doesn’t mean they’re the most effective. A Fresno ad placed with these advertising channels can only reach drivers on certain roads, newspaper readers perusing classified ads in Fresno or cable subscribers, leaving business owners and decision-makers with no control over who actually receives their messaging. An online search for “advertising in fresno” produces lists of the “X-best fresno advertising agencies,” which are little more than “pay-to-play” directories. Some of Fresno’s advertising agencies offer print and digital services but cater to big-name clients with big-time budgets.
Today, there is a new player in Fresno that propels small to midsize businesses forward with targeted, affordable advertising that drives results: Valpak.
Fresno County is home to 1.88 million acres of rich farmland and contributes $5.6 billion to California’s economy annually, but industries of all sizes and types thrive in the Central Valley. Whether you own a tech startup in Fresno, manage a wellness center in Clovis or run a family-owned restaurant in Bakersfield, your advertising must reach consumers looking to spend money with your business.
With 65% of Valpak households using our coupons at least once monthly and 72% setting aside 1-4 coupons per month, Valpak direct mail is advertising that puts your ad directly into the hands of the consumers who want to do business with you.
Valpak has close to 140 franchise offices and has been recognized as the leader in the direct mail space for over 50 years. Last year, more than 429 million Blue Envelopes mailed to nearly 39 million unique addresses with 93% of households opening Valpak and 82% looking at every ad inside. Every month, we reach 50,000 consumers in Fresno and who receive Valpak earn 64% more income than the local average. Across the entire state, we mail to 4.4 million households monthly in cities like Anaheim, Huntington Beach, Los Angeles, Oakland, Palm Springs, Sacramento, San Diego, San Luis Obispo, San Mateo and the Silicon Valley.
Valpak is different from other Fresno advertising agencies because we’re a one-stop shop for quality and cost-effective print products. Our high-end direct mail advertisements are designed in-house, then printed, packaged and distributed at our state-of-the-art manufacturing facility, the Valpak Manufacturing Center (VMC). The VMC utilizes the latest advancements in automated systems to produce more than 16 billion direct mail ad inserts last year. While other Fresno ad agencies outsource printed products, driving up the cost, you pay as little as pennies per household with Valpak. Our direct mail products include:
Did you know 34% of consumers made an online purchase in the past 6 months in response to a direct mail ad?2 Direct mail advertising alone can increase your ROI but adding digital marketing to your campaign can give you an edge over your competition.
Valpak provides the tools that enable you to track your direct mail and digital marketing ROI with our performance dashboard and call tracking features. Whether it’s direct traffic to your website, activity on your business profile page on valpak.com or phone calls to your store, you will be able to monitor consumer activity from your print and digital marketing efforts.
The name “Valpak” is synonymous with direct mail advertising but our expertise in digital marketing is also celebrated industry-wide. In addition to posting your best digital offers on your valpak.com business listing, our digital suite of products includes:
Valpak marketing consultants have the experience and knowledge to help businesses like yours grow their brand power and customer base through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals. Check out our local coupons page to see the Fresno businesses that advertise with us, including these companies you see below.
“Valpak gets customers in the door! I started advertising with Valpak over 10 years ago because a ‘gung-ho’ sales rep talked me into trying Valpak. I had concerns from previous, less successful trials in the direct mail advertising market. I recommend Valpak because they make it easy to advertise.” – Erick Rumfield, Co-Owner, Chicken Express
“Valpak continues to be a staple for our business. Leads generated are serious buyers that produce profitable business month after month. Valpak understands the importance of brand recognition and helps their customers achieve that and more. [Valpak.com] furthers brand awareness and markets to other demographics that may have gone untouched.” – John Redwine, III, Craig & Son Concrete
Sources: Valpak® Readership Study, April 2021. Claritis data with current year projections, Sept. 2019 (compared to the average Fresno consumer).
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
Robust digital marketing solutions, including web design and SEM, from a Google Premier Partner.
Contact your Valpak of Fresno advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 50,000 qualified households in Bakersfield, Fresno, Fort Washington, Gordon, Old Fig Garden, Glorietta and surrounding Central Valley communities.
|Copy Deadline||Households Reached|
|May. Schedule||2022 Mail Dates||May. 23 2022||Estimated In-Home Date||May. 28 2022||Copy Deadline||May. 6 2022||Households Reached||50,000|
|Jun. Schedule||2022 Mail Dates||Jun. 24 2022||Estimated In-Home Date||Jun. 29 2022||Copy Deadline||Jun. 9 2022||Households Reached||50,000|
|Jul. Schedule||2022 Mail Dates||Jul. 22 2022||Estimated In-Home Date||Jul. 27 2022||Copy Deadline||Jul. 7 2022||Households Reached||50,000|
|Aug. Schedule||2022 Mail Dates||Aug. 19 2022||Estimated In-Home Date||Aug. 24 2022||Copy Deadline||Aug. 4 2022||Households Reached||50,000|
|Sep. Schedule||2022 Mail Dates||Sep. 23 2022||Estimated In-Home Date||Sep. 28 2022||Copy Deadline||Sep. 8 2022||Households Reached||50,000|
|Jan. Schedule||2022 Mail Dates||Jan. 20 2023||Estimated In-Home Date||Jan. 25 2023||Copy Deadline||Jan. 4 2023||Households Reached||50,000|
|Feb. Schedule||2022 Mail Dates||Feb. 17 2023||Estimated In-Home Date||Feb. 22 2023||Copy Deadline||Feb. 2 2023||Households Reached||50,000|
|Mar. Schedule||2022 Mail Dates||Mar. 24 2023||Estimated In-Home Date||Mar. 29 2023||Copy Deadline||Mar. 9 2023||Households Reached||50,000|
|Apr. Schedule||2022 Mail Dates||Apr. 21 2023||Estimated In-Home Date||Apr. 26 2023||Copy Deadline||Apr. 6 2023||Households Reached||50,000|
|May. Schedule||2022 Mail Dates||May. 19 2023||Estimated In-Home Date||May. 24 2023||Copy Deadline||May. 4 2023||Households Reached||50,000|
|Jun. Schedule||2022 Mail Dates||Jun. 23 2023||Estimated In-Home Date||Jun. 28 2023||Copy Deadline||Jun. 8 2023||Households Reached||50,000|
|Jul. Schedule||2022 Mail Dates||Jul. 21 2023||Estimated In-Home Date||Jul. 26 2023||Copy Deadline||Jul. 6 2023||Households Reached||50,000|
|Aug. Schedule||2022 Mail Dates||Aug. 18 2023||Estimated In-Home Date||Aug. 23 2023||Copy Deadline||Aug. 3 2023||Households Reached||50,000|
|Sep. Schedule||2022 Mail Dates||Sep. 22 2023||Estimated In-Home Date||Sep. 27 2023||Copy Deadline||Sep. 7 2023||Households Reached||50,000|
Dozens of businesses in the Central Valley trust Valpak for their Fresno advertising and you should too! But don’t take our word for it – view the Fresno area businesses that advertise with Valpak on our local coupons page, including the ones you see below:
76 Fast Lane has advertised with Valpak for 5 years. Daniel Carlino, the operations manager, calls Valpak a “one-stop shop.” Daniel says 76 Fast Lane uses both Valpak’s direct mail and digital marketing solutions and has seen outstanding results. “Valpak is responsible for 50% of our sales in our stores, whether it’s from the call tracking, from internet optimization where people can go online and see our ads online, get our information,” he said. Valpak enables 76 Fast Lane to maximize their productivity by handling all facets of Daniel’s advertising needs. He says, “And I think that’s what separates Valpak from other advertising companies is that they are state of the art. They are paying attention to what the industry’s doing and they are really taking advantage of that technology to help you grow your company. Valpak really takes every aspect of advertising and really takes it to another level, and that is what it takes to be successful in business nowadays.”
"Valpak has allowed me to focus on those other areas of my business and pay less attention to the results because I get those weekly reports. I would definitely recommend Valpak to other businesses. They’ve increased my customer base and I take more and more comfort every month in knowing that my marketing dollars are being spent wisely." – Mark Buchanan, President, Molly Maid
"I have stopped using other marketing or advertising due to poor ROI. Valpak's marketing tools work for my business and budget." – Kara Kampa, Owner, Swimtastic
1. 2019 AudienceSCAN®.
2. Among households that receive Valpak. 2019 Valpak Readership Study, Dec. 2019.
3. Compared to the average Fresno consumer. Claritas data with current year projections, September 2019.
Valpak costs as little as pennies per household in Fresno. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Fresno area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.
Valpak mails to 50,000 top households in Bakersfield, Fresno, Fort Washington, Gordon, Old Fig Garden, Glorietta and surrounding Central Valley communities 12 times a year. Statewide, we mail to more than 4.4 million households, including cities like Anaheim, Huntington Beach, Los Angeles, Oakland, Palm Springs, Sacramento, San Diego, San Luis Obispo, San Mateo, Silicon Valley and surrounding areas. View the Fresno area map and schedule.
Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Fresno. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Fresno area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards also reach an audience in Fresno with 64% more income than the average local consumer. For even more targeting capabilities and format options for businesses in the Fresno area, check out our customizable postcards.
You bet it does! Your Valpak rep in Fresno will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.
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