Reach Up to 160,000 Qualified Households In Greater Grand Rapids Each Month

Map & Schedule

Direct Mail Marketing Solutions

marketing and advertising for west michiganGrand Rapids is overflowing with opportunities for small businesses to succeed. But as great as your model and message may be, you need a vehicle to reach consumers outside of your business’s neighborhood. With Valpak’s iconic Blue Envelope of coupons, you have just that. Reach relevant consumers across the Grand Rapids metro area affordably and effectively, leveraging Valpak of West Michigan’s print solutions.

Our shared direct mail services bring down the costs for each company that advertises. It’s a formula for success that has accelerated the growth of local businesses throughout West Michigan.

However, Valpak provides more than just direct mail marketing. Our digital marketing solutions will help thousands of consumers in the Grand Rapids area find your business online. We can develop and maintain a business listing or a full business website for you and link it to We are a specially qualified to help small businesses like yours expand their digital reach.

Small Business Marketing in Grand Rapids, MI

Once known as America’s Furniture Capital of the U.S., Grand Rapids, MI is now more diverse with industries such as health care, IT, automotive, aviation and manufacturing. The city and surrounding communities are home to many residents who enjoy local bars and microbreweries, restaurants, coffee shops and parks. The arts scene sprinkles in culture with museums and gardens alike.

Reach hundreds of thousands of targeted households monthly in Grand Rapids, Rockford, Hudsonville, Ada, Cascade, East Grand Rapids, Byron Center, Caledonia, Jenison, Grandville and other cities in and around Kent County with Valpak of West Michigan. You can also advertise with Valpak to millions of homes across Michigan in areas such as Detroit and Lansing.

Valpak’s Blue Envelope reaches U.S. households with 32% more income than the local average and have 25% higher purchasing power.

Direct Mail Services in West Michigan

Make an impact on your business’s bottom line when you work with Valpak, a trusted company since 1968. As a national leader in the direct mail space with more than nearly 140 office locations, we offer high-quality direct mail solutions that include:
direct mail marketing in west michigan

  • Direct mail coupons – Direct mail coupons have been signature product for over 50 years. Effective and affordable, they give consumers a reason to try your business.
  • Direct mail flyers – Larger print format of direct mail coupons, ideal for businesses that need more advertising space for promoting menus and special sales events.
  • Neighborhood-targeted postcard – are limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing.
  • 1-to-1 custom postcards – Enjoy 1-to-1 direct mail marketing based on your schedule and audience preferences.

Source: Claritas data with current year projections (compared to the average U.S. consumer).

Digital Marketing in West Michigan

The best marketing reaches consumers through a variety of avenues. Add digital efforts to your direct mail campaigns to ensure your business is found – and seen – both in the mailbox and online. Valpak’s suite of digital marketing products can help, including:
digital marketing services west michigan

  • Web development – Share your brand’s unique story with a mobile-friendly website customized to your specifications.
  • Display advertising – Guide local audiences to your business website through digital ads placed on popular websites.
  • Search engine marketing (SEM) – With competitive keyword bidding and ongoing management, your paid ads will attract consumers to your website.
  • Social media advertising – An easy and affordable way to establish brand awareness and loyalty online with targeted ads.

Grand Rapids Small Businesses That We Work With

Local businesses are happy they chose to partner with Valpak for direct mail in Western Michigan. Check out our local coupons page to see the Grand Rapids businesses that advertise with us.

Valpak of West Michigan’s marketing consultants know your neighborhood because we live here too. Our consultants will use proven designs and offers to customize the ideal marketing solution for your business. Whether you’re establishing a new business or want to build upon an existing one, Valpak is here to help. Connect with us on Facebook and Twitter to learn more about us!

“Valpak is a great way to reach the mass populations surrounding our branch locations. I don’t use any other competitor in the shared mail space, so I would say that Valpak is the best for what I need to accomplish in this space. I absolutely recommend Valpak because it’s a great way to be visible in your local area when you’re trying to find an affordable way to market to the masses.” – Laura Bunner, Regional Marketing Specialist, Stanley Steemer Corporate

“We’ve been in business at Lolly’s Hallmark for 37 years and a Valpak client for 6. Everybody wants a coupon. They want to save a little money. We decided to try it and it has worked.” – Cathy Lockhart, Manager, Lolly’s Hallmark

This Budget Blinds franchise has been advertising with Valpak since 2011. Owner Krista Guagenti decided to advertise with Valpak after other local franchises recommended Valpak to her as a top ad agency. Krista’s business grew over 350% from 2011 to 2015, which she attributes to Valpak and the number of leads brought in through her marketing campaign. Krista would recommend Valpak for any advertising needs.

Online Advertising & Results

Many of the most influential consumers are rarely at home. But when you work with Valpak, a we’ll help you connect with them online and on the go.

All Valpak solutions are backed by powerful performance tracking that tracks your ROI, calls, call quality, clicks, prints and more from an intuitive dashboard. Valpak of West Michigan will help you reach the audience you’re looking for in Grand Rapids, Muskegon, Holland, Wyoming, Grand Haven, Rockford, Hudsonville and nearby areas. Call now and let’s talk business!

Reach Your Target Audience

Blue Envelope


Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

Postcard Advertising


From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

Digital Marketing


Robust digital marketing solutions, including web design, SEM and social media advertising.

valpak testimonial

“We’ve been in business at Lolly’s Hallmark for 37 years and a Valpak client for 6. Everybody wants a coupon. They want to save a little money. So we decided to try it and it has worked. It has worked. It has brought them back. They get excited to get them in the mail. They look forward to it. I just don’t think we’d be here without it.”


Mailing Areas

Contact your Valpak of West Michigan advertising agency today for a free marketing consultation. We’ll walk you through how you can reach hundreds of thousands of qualified households in Grand Rapids and surrounding communities for as little as pennies per household.

Mailing Schedule

Dec. Schedule2023 Mail DatesDec. 27 2023Estimated In-Home DateDec. 30 2023Copy DeadlineDec. 7 2023Households Reached160,000
Jan. Schedule2023 Mail DatesJan. 25 2024Estimated In-Home DateJan. 29 2024Copy DeadlineJan. 9 2024Households Reached160,000
Feb. Schedule2023 Mail DatesFeb. 22 2024Estimated In-Home DateFeb. 26 2024Copy DeadlineFeb. 6 2024Households Reached160,000
Mar. Schedule2023 Mail DatesMar. 28 2024Estimated In-Home DateApr. 1 2024Copy DeadlineMar. 12 2024Households Reached160,000
Apr. Schedule2023 Mail DatesApr. 25 2024Estimated In-Home DateApr. 29 2024Copy DeadlineApr. 9 2024Households Reached160,000
May. Schedule2023 Mail DatesMay. 23 2024Estimated In-Home DateMay. 28 2024Copy DeadlineMay. 7 2024Households Reached160,000
Jun. Schedule2023 Mail DatesJun. 27 2024Estimated In-Home DateJul. 1 2024Copy DeadlineJun. 11 2024Households Reached160,000
Jul. Schedule2023 Mail DatesJul. 25 2024Estimated In-Home DateJul. 29 2024Copy DeadlineJul. 9 2024Households Reached160,000
Aug. Schedule2023 Mail DatesAug. 22 2024Estimated In-Home DateAug. 26 2024Copy DeadlineAug. 6 2024Households Reached160,000
Sep. Schedule2023 Mail DatesSep. 26 2024Estimated In-Home DateSep. 30 2024Copy DeadlineSep. 10 2024Households Reached160,000
Oct. Schedule2023 Mail DatesOct. 24 2024Estimated In-Home DateOct. 28 2024Copy DeadlineOct. 8 2024Households Reached160,000
Nov. Schedule2023 Mail DatesNov. 20 2024Estimated In-Home DateNov. 23 2024Copy DeadlineNov. 4 2024Households Reached160,000
Dec. Schedule2023 Mail DatesDec. 23 2024Estimated In-Home DateDec. 27 2024Copy DeadlineDec. 5 2024Households Reached160,000
Jan. Schedule2023 Mail DatesJan. 23 2025Estimated In-Home DateJan. 27 2025Copy DeadlineJan. 6 2025Households Reached160,000
Feb. Schedule2023 Mail DatesFeb. 20 2025Estimated In-Home DateFeb. 24 2025Copy DeadlineFeb. 4 2025Households Reached160,000
Mar. Schedule2023 Mail DatesMar. 27 2025Estimated In-Home DateMar. 31 2025Copy DeadlineMar. 11 2025Households Reached160,000
Apr. Schedule2023 Mail DatesApr. 24 2025Estimated In-Home DateApr. 28 2025Copy DeadlineApr. 8 2025Households Reached160,000
May. Schedule2023 Mail DatesMay. 22 2025Estimated In-Home DateMay. 27 2025Copy DeadlineMay. 6 2025Households Reached160,000
Jun. Schedule2023 Mail DatesJun. 26 2025Estimated In-Home DateJun. 30 2025Copy DeadlineJun. 10 2025Households Reached160,000
Jul. Schedule2023 Mail DatesJul. 24 2025Estimated In-Home DateJul. 28 2025Copy DeadlineJul. 8 2025Households Reached160,000
Aug. Schedule2023 Mail DatesAug. 21 2025Estimated In-Home DateAug. 25 2025Copy DeadlineAug. 5 2025Households Reached160,000
Sep. Schedule2023 Mail DatesSep. 25 2025Estimated In-Home DateSep. 29 2025Copy DeadlineSep. 9 2025Households Reached160,000
Oct. Schedule2023 Mail DatesOct. 23 2025Estimated In-Home DateOct. 27 2025Copy DeadlineOct. 7 2025Households Reached160,000
Nov. Schedule2023 Mail DatesNov. 19 2025Estimated In-Home DateNov. 22 2025Copy DeadlineNov. 3 2025Households Reached160,000
Dec. Schedule2023 Mail DatesDec. 22 2025Estimated In-Home DateDec. 26 2025Copy DeadlineDec. 4 2025Households Reached160,000

Valpak of West Michigan is an independently owned Valpak franchise.

Video Testimonial: New Braunfels Smokehouse

New Braunfels Smokehouse has been a Valpak client since 2001. According to Vice President and General Manager, Michael Dietert it helped bring new customers in their doors and keep existing customers coming back. Being able to target local areas contributed to the positive response rate. He says, “I certainly would recommend Valpak. It’s been a very worthwhile relationship for us.”

Valpak in Grand Rapids, MI FAQ

How Much Does It Cost to Advertise with Valpak in Grand Rapids, MI?

The cost to advertise with Valpak in Grand Rapids, MI starts at pennies per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Grand Rapids, MI area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Grand Rapids, MI and How Often?

Hundreds of thousands of top households in Grand Rapids, Walker, Rockford, Northview, Forest Hills Lowell, Ada, Cascade, Alto and surrounding communities receive Valpak each month. View the map and schedule for the area. You can also mail statewide to millions of homes in Detroit, Lansing and more metro areas.

What Are Some of the Best Advertising Options Available in Grand Rapids, MI?

If you’re looking to advertise your business in Grand Rapids, MI on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Grand Rapids, MI, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Grand Rapids, MI?

With an open rate of 9 out of 10 among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and Neighborhood-Targeted Postcards target U.S. consumers with 32% more income and 25% more purchasing power. To explore additional targeting options and direct mail formats for Grand Rapids, MI area businesses, visit our 1-to-1 custom postcard page.

Does Valpak in Grand Rapids, MI Work?

Yes! We help our advertisers reach an educated and affluent audience. By offering a variety of print and digital solutions, we are able to create custom advertising campaigns that meet the specific needs of each of our clients.