Reach Up to 160,000 Qualified Households In Greater Grand Rapids Each Month

Map & Schedule

Direct Mail Marketing Solutions

marketing and advertising for west michiganGrand Rapids is overflowing with opportunities for small businesses to succeed. But as great as your model and message may be, you need a vehicle to reach consumers outside of your business’s neighborhood. With Valpak’s iconic Blue Envelope of coupons, you have just that. Reach relevant consumers across the Grand Rapids metro area affordably and effectively, leveraging Valpak of West Michigan’s print solutions.

Our shared direct mail services bring down the costs for each company that advertises. It’s a formula for success that has accelerated the growth of local businesses throughout West Michigan.

However, Valpak provides more than just direct mail marketing. Our digital marketing solutions will help thousands of consumers in the Grand Rapids area find your business online. We can develop and maintain a business listing or a full business website for you and link it to We are a Google Premier Partner, specially certified to help small businesses like yours expand their digital reach.

Small Business Marketing in Grand Rapids, MI

Once known as America’s Furniture Capital of the U.S., Grand Rapids, MI is now more diverse with industries such as health care, IT, automotive, aviation and manufacturing. The city and surrounding communities are home to many residents who enjoy local bars and microbreweries, restaurants, coffee shops and parks. The arts scene sprinkles in culture with museums and gardens alike.

Reach 160,000 targeted households monthly in Grand Rapids, Rockford, Hudsonville, Ada, Cascade, East Grand Rapids, Byron Center, Caledonia, Jenison, Grandville and other cities in and around Kent County with Valpak of West Michigan. You can also advertise with Valpak to 2.12 million homes across Michigan in areas such as Detroit and Lansing.

Valpak’s Blue Envelope reaches West Michigan households with 32% more income than the local average and have 22% higher purchasing power.1

Direct Mail Services in West Michigan

Make an impact on your business’s bottom line when you work with Valpak, a trusted company since 1968. As a national leader in the direct mail space with more than 140 office locations, we offer high-quality direct mail solutions that include:
direct mail marketing in west michigan

  • Direct mail coupons – Our signature product, direct mail coupons feature an eye-catching ad design and give local audiences a reason to try your business.
  • Direct mail flyers – Help increase consumer anticipation and engagement by sending this larger-print format to promote menus, special sales and events.
  • Direct mail cardstock – Customizable options that drive consumer action with your choice of format and finish.
  • Valpak Neighborhood-Targeted Postcards – The stand-alone postcard mailed to the same top households as Valpak’s envelope that enables small businesses to stand out in the mailbox at an affordable price.
  • Solo postcards – Specialty print formats to use between mailings for a true 1-on-1 marketing experience.

1. Compared to the average Ottawa and Kent county consumer. Claritas data with current year projections, Sept. 2019.

Digital Marketing in West Michigan

The best marketing reaches consumers through a variety of avenues. Add digital efforts to your direct mail campaigns to ensure your business is found – and seen – both in the mailbox and online. Valpak’s suite of digital marketing products can help, including:
digital marketing services west michigan

  • Web development – Optimize your current website or build a new one that is user and mobile friendly, enabling visitors to navigate webpages quickly and easily.
  • Display advertising – Target local audiences with banners and digital billboards placed on apps, popular websites and various social media platforms.
  • Search engine marketing (SEM) –Quickly get your site to appear higher on SERPs with paid targeted ads. Valpak will manage every step of your SEM campaign, from keyword bidding to analytics and reporting.
  • Social media advertising – Go social by growing and connecting with your consumers on social platforms like Facebook and Instagram.

Grand Rapids Small Businesses That We Work With

Local businesses are happy they chose to partner with Valpak for direct mail in Western Michigan. Check out our local coupons page to see the Grand Rapids businesses that advertise with us, including these companies:

daily deals food outlet store grocery great lakes Chinese restaurantVillage Inn Pizza grand rapids kentwoodmodernistic carpet cleaning grand rapids west michigan

Valpak of West Michigan’s marketing consultants know your neighborhood because we live here too. Our consultants will use proven designs and offers to customize the ideal marketing solution for your business. Whether you’re establishing a new business or want to build upon an existing one, Valpak is here to help. Connect with us on Facebook and Twitter to learn more about us!

“Valpak is a great way to reach the mass populations surrounding our branch locations. I don’t use any other competitor in the shared mail space, so I would say that Valpak is the best for what I need to accomplish in this space. I absolutely recommend Valpak because it’s a great way to be visible in your local area when you’re trying to find an affordable way to market to the masses.” – Laura Bunner, Regional Marketing Specialist, Stanley Steemer Corporate

“We’ve been in business at Lolly’s Hallmark for 37 years and a Valpak client for 6. Everybody wants a coupon. They want to save a little money. We decided to try it and it has worked.” – Cathy Lockhart, Manager, Lolly’s Hallmark

This Budget Blinds franchise has been advertising with Valpak since 2011. Owner Krista Guagenti decided to advertise with Valpak after other local franchises recommended Valpak to her as a top ad agency. Krista’s business grew over 350% from 2011 to 2015, which she attributes to Valpak and the number of leads brought in through her marketing campaign. Krista would recommend Valpak for any advertising needs.

Online Advertising & Results

Many of the most influential consumers are rarely at home. But when you work with Valpak, a Google Premier Partner agency, we’ll help you connect with them online and on the go.

All Valpak solutions are backed by powerful performance tracking that tracks your ROI, calls, call quality, clicks, prints and more from an intuitive dashboard. Valpak of West Michigan will help you reach the audience you’re looking for in Grand Rapids, Muskegon, Holland, Wyoming, Grand Haven, Rockford, Hudsonville and nearby areas. Call now and let’s talk business!




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“We’ve been in business at Lolly’s Hallmark for 37 years and a Valpak client for 6. Everybody wants a coupon. They want to save a little money. So we decided to try it and it has worked. It has worked. It has brought them back. They get excited to get them in the mail. They look forward to it. I just don’t think we’d be here without it.”


Mailing Areas

Contact your Valpak of West Michigan advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 160,000 qualified households in Grand Rapids and surrounding communities for as little as pennies per household.

Mailing Schedule

Jul. Schedule2021 Mail DatesJul. 29 2021Estimated In-Home DateAug. 2 2021Copy DeadlineJul. 13 2021Households Reached160,000
Aug. Schedule2021 Mail DatesAug. 26 2021Estimated In-Home DateAug. 30 2021Copy DeadlineAug. 10 2021Households Reached160,000
Sep. Schedule2021 Mail DatesSep. 30 2021Estimated In-Home DateOct. 4 2021Copy DeadlineSep. 14 2021Households Reached160,000
Oct. Schedule2021 Mail DatesOct. 28 2021Estimated In-Home DateNov. 1 2021Copy DeadlineOct. 12 2021Households Reached160,000
Nov. Schedule2021 Mail DatesNov. 24 2021Estimated In-Home DateNov. 29 2021Copy DeadlineNov. 8 2021Households Reached160,000
Dec. Schedule2021 Mail DatesDec. 30 2021Estimated In-Home DateJan. 3 2022Copy DeadlineDec. 10 2021Households Reached160,000
Jan. Schedule2021 Mail DatesJan. 27 2022Estimated In-Home DateJan. 31 2022Copy DeadlineJan. 11 2022Households Reached160,000
Feb. Schedule2021 Mail DatesFeb. 24 2022Estimated In-Home DateFeb. 28 2022Copy DeadlineFeb. 8 2022Households Reached160,000
Mar. Schedule2021 Mail DatesMar. 31 2022Estimated In-Home DateApr. 4 2022Copy DeadlineMar. 15 2022Households Reached160,000
Apr. Schedule2021 Mail DatesApr. 28 2022Estimated In-Home DateMay. 2 2022Copy DeadlineApr. 12 2022Households Reached160,000
May. Schedule2021 Mail DatesMay. 26 2022Estimated In-Home DateMay. 31 2022Copy DeadlineMay. 10 2022Households Reached160,000
Jun. Schedule2021 Mail DatesJun. 30 2022Estimated In-Home DateJul. 5 2022Copy DeadlineJun. 14 2022Households Reached160,000
Jul. Schedule2021 Mail DatesJul. 28 2022Estimated In-Home DateAug. 1 2022Copy DeadlineJul. 12 2022Households Reached160,000
Aug. Schedule2021 Mail DatesAug. 25 2022Estimated In-Home DateAug. 29 2022Copy DeadlineAug. 9 2022Households Reached160,000
Sep. Schedule2021 Mail DatesSep. 29 2022Estimated In-Home DateOct. 3 2022Copy DeadlineSep. 13 2022Households Reached160,000
Oct. Schedule2021 Mail DatesOct. 27 2022Estimated In-Home DateOct. 31 2022Copy DeadlineOct. 11 2022Households Reached160,000
Nov. Schedule2021 Mail DatesNov. 23 2022Estimated In-Home DateNov. 28 2022Copy DeadlineNov. 7 2022Households Reached160,000
Dec. Schedule2021 Mail DatesDec. 29 2022Estimated In-Home DateJan. 3 2023Copy DeadlineDec. 9 2022Households Reached160,000

Valpak of West Michigan is an independently owned Valpak franchise.

Video Testimonial: New Braunfels Smokehouse

New Braunfels Smokehouse has been a Valpak client since 2001. According to Vice President and General Manager, Michael Dietert it helped bring new customers in their doors and keep existing customers coming back. Being able to target local areas contributed to the positive response rate. He says, “I certainly would recommend Valpak. It’s been a very worthwhile relationship for us.”

Valpak in Grand Rapids, MI FAQ

How Much Does It Cost to Advertise with Valpak in Grand Rapids, MI?

The cost to advertise with Valpak in Grand Rapids, MI starts at pennies per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Grand Rapids, MI area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Grand Rapids, MI and How Often?

Up to 160,000 top households in Grand Rapids, Walker, Rockford, Northview, Forest Hills Lowell, Ada, Cascade, Alto and surrounding communities receive Valpak each month. View the map and schedule for the area. You can also mail statewide to 2.12 million homes in Detroit, Lansing and more metro areas.

What Are Some of the Best Advertising Options Available in Grand Rapids, MI?

If you’re looking to advertise your business in Grand Rapids, MI on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Grand Rapids, MI, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Grand Rapids, MI?

With an open rate of 93% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and Neighborhood-Targeted Postcards target consumers in Grand Rapids, MI with 32% more income and 22% more purchasing power than the local average. To explore additional targeting options and direct mail formats for Grand Rapids, MI area businesses, visit our customizable postcards page.

Does Valpak in Grand Rapids, MI Work?

Yes! We help our advertisers reach an educated and affluent audience. By offering a variety of print and digital solutions, we are able to create custom advertising campaigns that meet the specific needs of each of our clients.