Reach Up To 160,000 Qualified Households In Greater Grand Rapids Each Month

Map & Schedule

Direct Mail Marketing Solutions

Grand Rapids is overflowing with opportunities for small businesses to succeed. But as great as your model and message may be, you need a vehicle to reach consumers outside of your business’ neighborhood. With Valpak’s iconic Blue Envelope of coupons, you have just that. Reach relevant consumers across the Grand Rapids metro area affordably and effectively, leveraging Valpak of West Michigan’s print solutions.

Our shared direct-mail services bring down the costs for each company that advertises. It’s a formula for success that has accelerated the growth of local restaurants, bars, auto shops, boutiques, financial services, medical facilities, spas and more. Let’s find out how far it’ll take your business:

  • Choose your frequency– Send out coupons in our envelopes monthly, quarterly or annually
  • Choose your format– Pick from standard coupons, multipanel coupons, circulars, unique imprinting and more
  • Choose your target– Select groups of 10,000 households linked by common demographic information

Online Advertising & Results

Many of the most influential consumers are rarely at home. But when you work with Valpak, a Google Premier Partner agency, we’ll help you connect with them online and on the go:

  • Responsive web design 
  • Business profile page on
  • Display ads
  • Search engine marketing
  • Social media marketing

All Valpak solutions are backed by powerful performance tracking that tracks your ROI, calls, call quality, clicks, prints and more from an intuitive dashboard. Valpak of West Michigan can reach as many as 160,000 qualified addresses in Grand Rapids, Muskegon, Holland, Wyoming, Grand Haven, Rockford, Hudsonville and nearby areas. Call now and let’s talk business!




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“We’ve been in business at Lolly’s Hallmark for 37 years and a Valpak client for 6. Everybody wants a coupon. They want to save a little money. So we decided to try it and it has worked. It has worked. It has brought them back. They get excited to get them in the mail. They look forward to it. I just don’t think we’d be here without it.”


Mailing Areas

For specific dates and coverage, contact your Valpak of West Michigan representative.

Mailing Schedule

Apr. Schedule2019 Mail DatesApr. 4 2019Estimated In-Home DateApr. 8 2019Copy DeadlineMar. 19 2019Households Reached160,000
May. Schedule2019 Mail DatesMay. 2 2019Estimated In-Home DateMay. 6 2019Copy DeadlineApr. 16 2019Households Reached160,000
May. Schedule2019 Mail DatesMay. 30 2019Estimated In-Home DateJun. 3 2019Copy DeadlineMay. 13 2019Households Reached160,000
Jul. Schedule2019 Mail DatesJul. 5 2019Estimated In-Home DateJul. 8 2019Copy DeadlineJun. 18 2019Households Reached160,000
Aug. Schedule2019 Mail DatesAug. 1 2019Estimated In-Home DateAug. 5 2019Copy DeadlineJul. 16 2019Households Reached160,000
Aug. Schedule2019 Mail DatesAug. 29 2019Estimated In-Home DateSep. 3 2019Copy DeadlineAug. 13 2019Households Reached160,000
Oct. Schedule2019 Mail DatesOct. 3 2019Estimated In-Home DateOct. 7 2019Copy DeadlineSep. 17 2019Households Reached160,000
Oct. Schedule2019 Mail DatesOct. 31 2019Estimated In-Home DateNov. 4 2019Copy DeadlineOct. 15 2019Households Reached160,000
Nov. Schedule2019 Mail DatesNov. 27 2019Estimated In-Home DateDec. 2 2019Copy DeadlineNov. 11 2019Households Reached160,000

Valpak of West Michigan is an independently owned Valpak franchise.

Video Testimonial: New Braunfels Smokehouse