Reach Up To 160,000 Qualified Households In Greater Grand Rapids Each Month

Map & Schedule

Direct Mail Marketing Solutions

marketing and advertising for west michiganGrand Rapids is overflowing with opportunities for small businesses to succeed. But as great as your model and message may be, you need a vehicle to reach consumers outside of your business’ neighborhood. With Valpak’s iconic Blue Envelope of coupons, you have just that. Reach relevant consumers across the Grand Rapids metro area affordably and effectively, leveraging Valpak of West Michigan’s print solutions.

Our shared direct mail services bring down the costs for each company that advertises. It’s a formula for success that has accelerated the growth of local businesses throughout West Michigan.

However, Valpak provides more than just direct mail marketing. Our digital marketing solutions will help thousands of consumers in the Grand Rapids area find your business online. We can develop and maintain a business listing or a full business website for you and link it to We are a Google Premier Partner, specially certified to help small businesses like yours expand their digital reach.

Small Business Marketing in Grand Rapids, MI

Once known as America’s Furniture Capital of the U.S., Grand Rapids, MI is now more diverse with industries such as health care, I.T., automotive, aviation, and manufacturing. The city and surrounding communities are home to many residents who enjoy local bars and microbreweries, restaurants, coffee shops, and parks. The arts scene sprinkles in culture with museums and gardens alike.

Reach 160,000 targeted households monthly in Grand Rapids, Rockford, Hudsonville, Ada, Cascade, East Grand Rapids, Byron Center, Caledonia, Jenison, Grandville and other cities in and around Kent County with Valpak of West Michigan.

Valpak’s Blue Envelope reaches West Michigan households with 32% more income than the local average and have 22% higher purchasing power.1

Direct Mail Services in West Michigan

Make an impact on your business’s bottom line when you work with Valpak, a trusted company since 1968. As a national leader in the direct mail space, with nearly 140 office locations, we offer high-quality direct mail solutions that include:
direct mail marketing in west michigan

  • Direct mail coupons – Our signature product since 1968, direct mail coupons feature an eye-catching ad design and give local audiences a reason to try your business.
  • Direct mail flyers – Help increase consumer anticipation and engagement by sending this larger-print format to promote menus, special sales and events.
  • Direct mail cardstock – ustomizable options that drive consumer action with your choice of format and finish.
  • Valpak PlusOneTM – Mailed with, but not inside, The Blue Envelope®, Valpak PlusOne delivers a competitive, turnkey postcard solution with no hidden costs.
  • Solo postcards – Specialty print formats to use between mailings for a true 1-on-1 marketing experience.

1. Compared to the average Ottawa and Kent County consumer. Claritas data with current year projections, Sept. 2019.

Digital Marketing in West Michigan

The best marketing reaches consumers through a variety of avenues. Add digital efforts to your direct mail campaigns to ensure your business is found – and seen – both in the mailbox and online. Valpak’s suite of digital marketing products can help, including:
digital marketing services west michigan

  • Web development – Optimize your current website or build a new one that is user and mobile friendly, enabling visitors to navigate webpages quickly and easily.
  • Display advertising – Target local audiences with banners and digital billboards placed on apps, popular websites and various social media platforms.
  • Search engine optimization (SEO) – Organically move your site closer to the top of search engine results pages (SERPs) by optimizing its layout, speed, content and more.
  • Search engine marketing (SEM) –Quickly get your site to appear higher on SERPs with paid, targeted ads. Valpak will manage every step of your SEM campaign, from keyword bidding to analytics and reporting.
  • Social media marketing – Go social by growing and connecting with your consumers on social platforms like Facebook and Twitter.

Grand Rapids Small Businesses That We Work With

Local businesses are happy they chose to partner with Valpak for direct mail in Western Michigan. Check out our local coupons page to see the Grand Rapids businesses that advertise with us, including these companies you see below:

daily deals food outlet store grocerygreat lakes Chinese buffet coupon hudsonville jenisonVillage Inn Pizza grand rapids kentwoodmodernistic carpet cleaning grand rapids west michiganauto repair shop Christian auto brothers oil change

Valpak of West Michigan’s marketing consultants know your neighborhood because we live here too. Our consultants will use proven designs and offers to customize the ideal marketing solution for your business. Whether you’re establishing a new business brand or want build upon an existing one, Valpak is here to help. Connect with us on Facebook and Twitter to learn more about us!

“Valpak is a great way to reach the mass populations surrounding our branch locations. I don’t use any other competitor in the shared mail space, so I would say that Valpak is the best for what I need to accomplish in this space. I absolutely recommend Valpak because it’s a great way to be visible in your local area when you’re trying to find an affordable way to market to the masses.” – Laura Bunner, Regional Marketing Specialist, Stanley Steemer Corporate

“We’ve been in business at Lolly’s Hallmark for 37 years and a Valpak client for 6. Everybody wants a coupon. They want to save a little money. We decided to try it and it has worked.” – Cathy Lockhart, Manager, Lolly’s Hallmark

Online Advertising & Results

Many of the most influential consumers are rarely at home. But when you work with Valpak, a Google Premier Partner agency, we’ll help you connect with them online and on the go.

All Valpak solutions are backed by powerful performance tracking that tracks your ROI, calls, call quality, clicks, prints and more from an intuitive dashboard. Valpak of West Michigan will help you reach the audience you’re looking for in Grand Rapids, Muskegon, Holland, Wyoming, Grand Haven, Rockford, Hudsonville and nearby areas. Call now and let’s talk business!




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“We’ve been in business at Lolly’s Hallmark for 37 years and a Valpak client for 6. Everybody wants a coupon. They want to save a little money. So we decided to try it and it has worked. It has worked. It has brought them back. They get excited to get them in the mail. They look forward to it. I just don’t think we’d be here without it.”


Mailing Areas

Contact your Valpak of West Michigan advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 160,000 qualified households in Grand Rapids and surrounding communities for as little as pennies per household.

Mailing Schedule

Feb. Schedule2020 Mail DatesFeb. 27 2020Estimated In-Home DateMar. 2 2020Copy DeadlineFeb. 11 2020Households Reached160,000
Apr. Schedule2020 Mail DatesApr. 2 2020Estimated In-Home DateApr. 6 2020Copy DeadlineMar. 17 2020Households Reached160,000
Apr. Schedule2020 Mail DatesApr. 30 2020Estimated In-Home DateMay. 4 2020Copy DeadlineApr. 14 2020Households Reached160,000
May. Schedule2020 Mail DatesMay. 28 2020Estimated In-Home DateJun. 1 2020Copy DeadlineMay. 11 2020Households Reached160,000
Jul. Schedule2020 Mail DatesJul. 2 2020Estimated In-Home DateJul. 6 2020Copy DeadlineJun. 16 2020Households Reached160,000
Jul. Schedule2020 Mail DatesJul. 30 2020Estimated In-Home DateAug. 3 2020Copy DeadlineJul. 14 2020Households Reached160,000
Aug. Schedule2020 Mail DatesAug. 27 2020Estimated In-Home DateAug. 31 2020Copy DeadlineAug. 11 2020Households Reached160,000
Oct. Schedule2020 Mail DatesOct. 1 2020Estimated In-Home DateOct. 5 2020Copy DeadlineSep. 15 2020Households Reached160,000
Oct. Schedule2020 Mail DatesOct. 29 2020Estimated In-Home DateNov. 2 2020Copy DeadlineOct. 13 2020Households Reached160,000
Nov. Schedule2020 Mail DatesNov. 25 2020Estimated In-Home DateNov. 30 2020Copy DeadlineNov. 9 2020Households Reached160,000
Dec. Schedule2020 Mail DatesDec. 31 2020Estimated In-Home DateJan. 4 2021Copy DeadlineDec. 11 2020Households Reached160,000
Jan. Schedule2020 Mail DatesJan. 28 2021Estimated In-Home DateFeb. 1 2021Copy DeadlineJan. 12 2021Households Reached160,000
Feb. Schedule2020 Mail DatesFeb. 25 2021Estimated In-Home DateMar. 1 2021Copy DeadlineFeb. 9 2021Households Reached160,000
Apr. Schedule2020 Mail DatesApr. 1 2021Estimated In-Home DateApr. 5 2021Copy DeadlineMar. 16 2021Households Reached160,000
Apr. Schedule2020 Mail DatesApr. 29 2021Estimated In-Home DateMay. 3 2021Copy DeadlineApr. 13 2021Households Reached160,000
May. Schedule2020 Mail DatesMay. 27 2021Estimated In-Home DateJun. 1 2021Copy DeadlineMay. 11 2021Households Reached160,000
Jul. Schedule2020 Mail DatesJul. 1 2021Estimated In-Home DateJul. 6 2021Copy DeadlineJun. 15 2021Households Reached160,000
Jul. Schedule2020 Mail DatesJul. 29 2021Estimated In-Home DateAug. 2 2021Copy DeadlineJul. 13 2021Households Reached160,000
Aug. Schedule2020 Mail DatesAug. 26 2021Estimated In-Home DateAug. 30 2021Copy DeadlineAug. 10 2021Households Reached160,000
Sep. Schedule2020 Mail DatesSep. 30 2021Estimated In-Home DateOct. 4 2021Copy DeadlineSep. 14 2021Households Reached160,000
Oct. Schedule2020 Mail DatesOct. 28 2021Estimated In-Home DateNov. 1 2021Copy DeadlineOct. 12 2021Households Reached160,000
Nov. Schedule2020 Mail DatesNov. 24 2021Estimated In-Home DateNov. 29 2021Copy DeadlineNov. 8 2021Households Reached160,000

Valpak of West Michigan is an independently owned Valpak franchise.

Video Testimonial: New Braunfels Smokehouse

New Braunfels Smokehouse has been a Valpak client since 2001. According to Vice President and General Manager, Michael Dietert it helped bring new customers in their doors and keep existing customers coming back. Being able to target local areas contributed to the positive response rate. He says, “I certainly would recommend Valpak. It’s been a very worthwhile relationship for us.”

Valpak in Grand Rapids, MI FAQ

How Much Does It Cost to Advertise with Valpak in Grand Rapids, MI?

The cost to advertise with Valpak in Grand Rapids, MI starts at pennies per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Grand Rapids, MI area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Grand Rapids, MI and How Often?

Up to 160,000 top households in Grand Rapids, Walker, Rockford, Northview, Forest Hills Lowell, Ada, Cascade, Alto and surrounding communities receive Valpak each month. View the map and schedule for the area.

What Are Some of the Best Advertising Options Available in Grand Rapids, MI?

If you’re looking to advertise your business in Grand Rapids, MI on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Grand Rapids, MI, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Grand Rapids, MI?

With an open rate of 92% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and PlusOne™ postcards target consumers in Grand Rapids, MI with 32% more income and 22% more purchasing power than the local average. To explore additional targeting options and direct mail formats for Grand Rapids, MI area businesses, visit our customizable postcards page.

Does Valpak in Grand Rapids, MI Work?

Yes! We help our advertisers reach an educated and affluent audience. By offering a variety of print and digital solutions, we are able to create custom advertising campaigns that meet the specific needs of each our clients.