Grand Rapids Local Advertising for Small Businesses

Rich with affordable housing and commercial space, along with its perch between major metro areas, Grand Rapids is overflowing with opportunities for small businesses to succeed. But as great as your model and message may be, you need a vehicle to reach consumers outside of your business’ neighborhood.

With Valpak’s iconic Blue Envelope® of coupons, you have just that. Reach relevant consumers all across the Grand Rapids metro area affordably and effectively, leveraging Valpak of West Michigan’s print and digital marketing channels.

Direct Mail Marketing and Digital Advertising

It’s like carpooling for advertising. Our shared, direct-mail services bring down the costs for mailing to tens of thousands of households for each company that advertises in our Blue Envelope of coupons. But the cost savings don’t end there:

Choose Your Frequency – Send out coupons in our envelopes monthly, quarterly or annually

Choose Your Format – Pick from standard coupons, multi-panel coupons, circulars, unique imprinting and more

Choose Your Target – Select NTAs (Neighborhood Trade Areas), groups of 10,000 households linked by common demographic information

It’s a formula for success that has accelerated the growth of local restaurants, bars, auto shops, boutiques, financial services, medical facilities, spas and more. Let’s find out how far it’ll take your business.

Online Advertising

Many of the most influential consumers are rarely at home. But when you work with Valpak, a Google AdWords Certified agency, we’ll help you connect with them online and on the go:

Responsive Web Design – Get an elegant website and landing page that scales across browsers large and small

Business Profile Page (BPP) – Get a custom profile page on

Display Ads – Target your demographic with banner ads

Search Engine Optimization – Intercept shoppers searching for keywords and phrases

Social Media Marketing – Build bridges with consumers and gather a strong following

Performance Tracking – Track your ROI, calls, call quality, clicks, prints and more in an intuitive dashboard

Proven Ideas for Local Advertising

We can get you into as many as 160,000 qualified addresses in Grand Rapids, Muskegon, Holland, Wyoming, Grand Haven, Rockford, Hudsonville and nearby areas. Call now and let’s talk business!


Valpak of West Michigan is an independently owned Valpak franchise

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