Cost Effective Hartford Advertising

Direct Mail & Digital Marketing in Connecticut

Here in the “insurance capital of the world”, businesses can protect themselves with all the insurance they care to buy, but success is never assured. However, there’s at least one thing that’s assured – you can affordably take your brand’s message to neighborhoods all over the region when you partner with Valpak of Connecticut. Reach as many as 160,000 qualified households through Valpak’s direct mail and digital marketing channels.

Promote Your Business with Direct Mail Marketing

More than 4 out of every 5 recipients open up the Valpak envelopes and sort through the offers stuffed inside. Much of that success rate can be attributed to the relevancy of the offers, which is made possible through our neighborhood research and flexibility in mailing.

Neighborhoods can vary greatly in size, income distribution and population density. So we drew up a new map of the area, using the aforementioned factors to designate what we call NTAs (Neighborhood Trade Areas) – groups of 10,000 households.

Mail to all of our NTAs or focus your efforts on the ones most likely to share an interest in your business – the choice is yours. And you can mail monthly, quarterly or annually to NTAs all over the area, including:

  • Middlesex
  • New Haven
  • Middletown
  • Naugatuck
  • Bristol
  • Branford
  • New Haddam

And if graphic design isn’t what has gotten your business this far, there’s no need to sweat it. Our team will craft custom ads in the format of your choice. Choose from single-panel coupons, multi-panel coupons, circulars, envelope cover ads, cardstock, unique imprinting and more.

Online Advertising – Web Design, SEO and More

Having a clean, intuitive website for your business isn’t a must. But with consumers increasingly forming their opinions about businesses based on what they find online, having a welcoming website is becoming more critical than ever.

As a Google AdWords Premier SMB Partner, Valpak of Connecticut will do more than create a sleek website for your business. We’ll also drive traffic to it using the following services and more:

  • Responsive Web Design – Get a custom website and landing page that scales beautifully from desktops to mobile devices
  • Local Business Claiming – Ensure your business is added to online directories and take ownership of your business descriptions on the web
  • Business Profile Page – Include your offers with a profile page on, where locals are already looking to discover new businesses and offers
  • Search Engine Optimization – We’ll leverage the keywords consumers are searching for to raise your website’s presence in search engine results pages
  • Pay Per Click Advertising – Use banner ads to funnel consumers to your website or storefront
  • Performance Tracking – Get proof of performance for your digital and print campaigns with call counts, clicks, prints and more

Proven Ideas for Small Business Marketing

Valpak of Connecticut works with diverse businesses in nine sectors, from automotive to restaurants and home improvement to medical services. Let us help you grow your CT business.


Valpak of Connecticut is an independently owned Valpak franchise

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