Reach up to 190,000 Households Across Connecticut Each Month

Map & Schedule

Outdated Hartford Advertising? We’re Here to Help!

wallscape advertising in hartford ctThere truly is no better place to call home than Hartford (just ask Mark Twain). But it’s not just writers and artists who make their livings in our great state’s capital. Business owners across industries benefit from the commerce opportunities Hartford affords. Of those, many small business owners struggle to choose the best Hartford advertising for their budgets. They often don’t know what’s available or what to expect in terms of ROI, which can lead to some expensive marketing mistakes. For instance, here are three popular, but not always profitable, advertising channels:

  1. TV commercials like those produced by iSpot.tv or Comcast Spotlight have impressive reach but are they worth the cost? With TV advertising, you’re able to target your audience based on show content and air dates/times but unable to glean who exactly saw your ad and what specific actions they took in response to it.
  2. Outdoor advertising (billboard advertising, digital signage, wallscapes, outdoor signs, etc.), like TV ads, builds brand awareness by reaching thousands. But is everyone who sees your billboard ad in Hartford likely to frequent your small business? Are you wasting money with a mass-reach strategy?
  3. Classified ads in the Hartford Courant advertising goods and services are declining in popularity as newspaper readership continues its steady decline. The audience for Hartford Courant classified ads also tends to skew older. There are most definitely better print advertising solutions out there.

Valpak has helped millions of small businesses make the smarter choice with their advertising dollars. Our direct mail advertising in Hartford reaches a high-income, high home value audience of 190,000 households for much less than other print ads. It’s the shared mail concept, where multiple advertisers split the cost of each mailing, that makes marketing your business so affordable with Valpak. Here’s a quick breakdown of our direct marketing capabilities:

Direct Mail Products

Hartford CT Advertising

  • Coupons that mimic the lean design of billboard advertising in Hartford CT are the cost-effective choice to try direct mail for the first time.
  • Circulars and flyers are perfect for grocery stores, furniture outlets and other retailers that need more ad space to promote offers and events.
  • Cardstock helps businesses looking to reward loyal customers for their patronage or that need redemption tracking to ensure one-time use of offers.
  • Solo direct mail is completely customizable – from targeting to format to tracking – and often used to reach untapped audiences between Valpak mailings.

Hartford CT Advertising Agencies – How to Choose

full service advertising in hartford ctAs with any service provider you hire, it’s imperative to thoroughly research before choosing between advertising agencies in Hartford CT. Start by asking yourself what you hope to achieve with your marketing. Now, how much are you willing to pay? What would you consider an acceptable return on investment? Only then can you start to sift through the top advertising agencies in Connecticut to find your best fit. Some lack the national brand recognition needed to pique consumer interest (Hartford Courant Media Group). Others focus on large brands with even larger pockets (GO) or niche, outdated marketing solutions with next-to-no targeting (Applied Advertising). We’re proud to say that the one company standing out for its agency services in Hartford is Valpak of Connecticut. We have the brand power to elevate your marketing message, a local workforce dedicated to helping Hartford businesses grow and the full-service marketing solutions you need for advertising success. (Check out our marketing ROI tools here.) We’ve already told you about our direct mail prowess. Let’s introduce you to Valpak’s just-as-impressive digital marketing tools.

Digital Marketing Products for Small Businesses

  • Business listing services to market your business to local consumers on valpak.com (hello, brand awareness!) and our large affiliate network.
  • Website development that’s mobile and tablet-friendly with clear calls to action that drive consumers to your store or to make online purchases.
  • Search engine optimization that improves the quality of your rankings with keyword analysis and continued monitoring to ensure long-term success.
  • Search engine marketing to quickly increase traffic to your website or landing page with pay-per-click ads on Google and Bing search result pages.
  • Display advertising in your choice of format/size to retarget local consumers in search of your products and services when they browse popular websites.
  • Social media marketing for businesses that lack traditional websites and want to build/grow a loyal following on popular social marketing sites like Facebook.

How can Valpak of Connecticut help you with your Hartford advertising? Call us today for a free marketing consultation.

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

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valpak testimonial

“We pretty much knew already that Valpak was dominant, but to have the data to back it up that it’s dominant, it’s great to have. It makes you feel really good about where you’re putting your money.”

Joy Shamburger, Owner, Urban Fitness

Mailing Areas

Marketing companies in Hartford, CT can’t compete with the advertising targeting capabilities of Valpak direct mail. Reach your target audience in mailing zones of 10,000 for as little as 2 to 3 cents per household with Valpak of Connecticut. Call us to reach high-income households in Hartford, Middlesex, New Haven, Middletown, Naugatuck, Bristol, Branford, New Haddam and more desirable Connecticut markets.

Mailing Schedule

Dec. Schedule2018 Mail DatesDec. 3 2018Estimated In-Home DateDec. 6 2018Copy DeadlineNov. 14 2018Households Reached100,000
Jan. Schedule2018 Mail DatesJan. 9 2019Estimated In-Home DateJan. 12 2019Copy DeadlineDec. 24 2018Households Reached190,000
Feb. Schedule2018 Mail DatesFeb. 6 2019Estimated In-Home DateFeb. 9 2019Copy DeadlineJan. 22 2019Households Reached190,000
Mar. Schedule2018 Mail DatesMar. 6 2019Estimated In-Home DateMar. 9 2019Copy DeadlineFeb. 19 2019Households Reached190,000
Apr. Schedule2018 Mail DatesApr. 10 2019Estimated In-Home DateApr. 13 2019Copy DeadlineMar. 26 2019Households Reached190,000
May. Schedule2018 Mail DatesMay. 8 2019Estimated In-Home DateMay. 11 2019Copy DeadlineApr. 23 2019Households Reached190,000
Jun. Schedule2018 Mail DatesJun. 5 2019Estimated In-Home DateJun. 8 2019Copy DeadlineMay. 21 2019Households Reached190,000
Jul. Schedule2018 Mail DatesJul. 10 2019Estimated In-Home DateJul. 13 2019Copy DeadlineJun. 24 2019Households Reached190,000
Aug. Schedule2018 Mail DatesAug. 7 2019Estimated In-Home DateAug. 10 2019Copy DeadlineJul. 23 2019Households Reached190,000
Sep. Schedule2018 Mail DatesSep. 4 2019Estimated In-Home DateSep. 7 2019Copy DeadlineAug. 19 2019Households Reached190,000
Oct. Schedule2018 Mail DatesOct. 9 2019Estimated In-Home DateOct. 12 2019Copy DeadlineSep. 24 2019Households Reached190,000
Nov. Schedule2018 Mail DatesNov. 6 2019Estimated In-Home DateNov. 9 2019Copy DeadlineOct. 22 2019Households Reached190,000
Dec. Schedule2018 Mail DatesDec. 2 2019Estimated In-Home DateDec. 5 2019Copy DeadlineNov. 13 2019Households Reached190,000

Automotive Advertising Success Story

With Valpak advertising, Northside Ford has increased its revenue by hundreds of thousands of dollars. Because of this success, Robert Jones, director of operations, cancelled other media to focus on Valpak. He likes that Valpak combines his print advertising and digital marketing into one solution he can use to easily track and target specific mailing areas around the Ford dealership. Robert continues to recommend Valpak to other businesses because it works. Auto dealerships that use Valpak’s Hartford advertising services can see similar success. Contact us today for Connecticut advertising that gets more people to the lot, sells more cars and trucks and increases service appointments.