Reach up to 100,000 Households in the Boise Area Each Month

Map & Schedule

Cost-Effective Direct Mail and Digital Marketing in Idaho

marketing and advertising in boise IDValpak of Idaho can deliver your brand’s message to a targeted audience in the Treasure Valley each month, doing so affordably thanks to our cooperative mailing system. Because multiple companies advertise in The Blue Envelope® each month, the cost of reaching up to 100,000 households in Boise is affordable for businesses of all sizes. Across the entire Gem State, we mail to hundreds of thousands of homes in Idaho Falls and the Boise area. We create custom direct mail ads in the format you choose, from coupons to postcards.

Mailboxes are just one avenue into the homes and hearts of local consumers in the Boise area. Our digital marketing packages can help you reach consumers at home, on the go – before the sale and after it.

Small Business Marketing in Boise

Idaho is a land of opportunity with 158,000 small businesses driving the economy, creating jobs and creating an environment of innovation and ingenuity. These small businesses – and the entrepreneurs that own them – also reflect the character of our communities. So much prosperity can oftentimes lead to congestion. That’s why it’s crucial your small business stands out in the crowd.

Whether you own an auto repair shop in Meridian, run a dentist’s office in Garden City or manage a boutique in Downtown Boise, Valpak of Idaho is a full-service marketing agency that can extend your reach to qualified households across the region. These consumers in communities such as Boise, Nampa, Caldwell, Eagle, Star and others have 26% higher income and 22% more purchasing power than the local average. And, with a 93% open rate, your ad is more likely to be seen by an audience that has disposable income and is looking for your ad. But, will they find it?

Direct Mail in Boise

Valpak is recognized as the national leader in direct mail with nearly 140 office locations. Your Valpak of Idaho marketing consultant is always on-call to answer any questions or if you need help. Just select the format that works best for you and we’ll do the rest:
direct mail marketing in boise ID

  • Coupons: Our most popular and most affordable solution. Valpak direct mail coupons are mini billboards that give consumers the incentive to give your business a try.
  • Flyers/Circulars: A larger-print format of our signature coupon for businesses that need more space for their ads. These are ideal for promoting multiple locations, a menu, product line, seasonal event or even a holiday sale.
  • Valpak neighborhood-targeted postcards: Limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing.
  • 1-to-1 custom postcards: From the mailing list to the direct mail format to the mail date, you can choose from 300 different targeting criteria when you choose custom postcards.


Digital Marketing in Idaho

If you’re looking to improve your online footprint, Valpak’s suite of digital marketing products will help get the job done, including:
digital marketing services in boise ID

  • Web design: Valpak can create a beautiful, mobile-responsive website for your business. If you already have a website, but it needs some updating, Valpak’s web development team will optimize your content and design.
  • Display advertising: These ads will increase brand awareness on popular websites by targeting mobile devices based on location, interest and intent. And they’re available in both static and dynamic formats in multiple sizes
  • Search engine marketing (SEM): Incorporating an SEM campaign into your digital marketing strategy will help move your business to the top of search engine results pages (SERPs). Valpak ensures each campaign includes setup, keyword bidding, optimization and ongoing management.
  • Social media advertising: Valpak can help build your brand awareness through targeted ads.

Small Businesses in the Boise Area That We Work With

Local businesses in Boise that partner with Valpak for direct mail advertising are happy that they did. Check out our local coupons page to see the Boise businesses that advertise with us.

Valpak of Idaho’s marketing consultants are dedicated to helping your business achieve its sales goals through direct mail and digital marketing. Contact with us on Facebook and Twitter to learn more about us!

Boise Cost-Effective Advertising

Valpak advertising works well for restaurants, entertainment, hospitality, health, wellness, medical, home improvement, beauty, financial and many other sectors. Our performance dashboard and call tracking tools provide proof of performance, measuring your print and digital ads’ calls, clicks and more.


Sources: Claritas data with current year projections (compared to the average U.S. consumer). Valpak® Readership Study.

Reach Your Target Audience

Blue Envelope


Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

Postcard Advertising


From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

Digital Marketing


Robust digital marketing solutions, including web design, SEM and social media advertising.

valpak testimonial

“Valpak is adaptive with changing technology. They’ve continued to innovate, be responsive to the changes in the marketplace. They have come to us with ideas that have proved to be on target and really been a good partner in our marketing. For us, with all of our marketing we’re looking for a return on the dollar, very frankly, and Valpak is right up there with our most effective marketing dollars. We can target it. We can track it.”


Mailing Areas

Contact your Valpak of Idaho advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 100,000 qualified households in Boise and surrounding communities for as little as pennies per household.

Mailing Schedule

Oct. Schedule2022 Mail DatesOct. 19 2022Estimated In-Home DateOct. 24 2022Copy DeadlineOct. 4 2022Households Reached100,000
Nov. Schedule2022 Mail DatesNov. 16 2022Estimated In-Home DateNov. 21 2022Copy DeadlineNov. 1 2022Households Reached100,000
Dec. Schedule2022 Mail DatesDec. 21 2022Estimated In-Home DateDec. 27 2022Copy DeadlineDec. 6 2022Households Reached100,000
Jan. Schedule2022 Mail DatesJan. 18 2023Estimated In-Home DateJan. 23 2023Copy DeadlineJan. 2 2023Households Reached100,000
Feb. Schedule2022 Mail DatesFeb. 15 2023Estimated In-Home DateFeb. 21 2023Copy DeadlineJan. 31 2023Households Reached100,000
Mar. Schedule2022 Mail DatesMar. 22 2023Estimated In-Home DateMar. 27 2023Copy DeadlineMar. 7 2023Households Reached100,000
Apr. Schedule2022 Mail DatesApr. 19 2023Estimated In-Home DateApr. 24 2023Copy DeadlineApr. 4 2023Households Reached100,000
May. Schedule2022 Mail DatesMay. 17 2023Estimated In-Home DateMay. 22 2023Copy DeadlineMay. 2 2023Households Reached100,000
Jun. Schedule2022 Mail DatesJun. 21 2023Estimated In-Home DateJun. 26 2023Copy DeadlineJun. 6 2023Households Reached100,000
Jul. Schedule2022 Mail DatesJul. 19 2023Estimated In-Home DateJul. 24 2023Copy DeadlineJul. 4 2023Households Reached100,000
Aug. Schedule2022 Mail DatesAug. 16 2023Estimated In-Home DateAug. 21 2023Copy DeadlineAug. 1 2023Households Reached100,000
Sep. Schedule2022 Mail DatesSep. 20 2023Estimated In-Home DateSep. 25 2023Copy DeadlineSep. 5 2023Households Reached100,000
Oct. Schedule2022 Mail DatesOct. 18 2023Estimated In-Home DateOct. 23 2023Copy DeadlineOct. 3 2023Households Reached100,000
Nov. Schedule2022 Mail DatesNov. 15 2023Estimated In-Home DateNov. 20 2023Copy DeadlineOct. 31 2023Households Reached100,000
Dec. Schedule2022 Mail DatesDec. 20 2023Estimated In-Home DateDec. 26 2023Copy DeadlineDec. 5 2023Households Reached100,000

Valpak of Idaho is an independently owned Valpak franchise.

Small Business Advertising Success with Valpak

Before Rick Lewis, owner of Gold Rush Jewelers, began advertising with Valpak in the early '90s, he tried several competitors, none of which provided a better return on investment. Gold Jewelers has grown to 5 locations in the North Bay (Santa Rosa, Rohnert Park, Petaluma, Novato and San Rafael) and Rick attributes much of this success to Valpak advertising. He likes that Valpak is easy to work with and flexible to design and offer changes, so he doesn't waste time. Every month, hundreds of new and loyal customers alike visit their local Gold Rush Jewelers to save on jewelry and watch purchases or repairs with Valpak coupons. These results make it a no-brainer for Rick to continue investing his advertising dollars with us. He recommends Valpak advertising as the "first thing someone does" because it's a seamless, affordable marketing solution that works. See for yourself - call Valpak of Idaho today!

“Since advertising with Valpak, our customer base and number of work orders have increased. Valpak tracking makes it easy for us to see how well our campaigns work. Valpak is our main source of advertising. I would absolutely recommend Valpak because it works!” – Mark Thompson, K & T Carpet Cleaning Services

“Valpak is adaptive with changing technology. They’ve continued to innovate, be responsive to the changes in the marketplace. They have come to us with ideas that have proved to be on target and really been a good partner in our marketing.” – Mark Tysinger, Owner, Tysinger Motor Company

Valpak in Boise FAQ

How Much Does It Cost to Advertise with Valpak in Boise?

Valpak costs as little as 3 to 5 cents per household in Boise. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Boise area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.

Where Does Valpak Mail in Boise and How Often?

Valpak mails to 100,00 top households each month in Boise, Nampa, Caldwell, Eagle, Star and surrounding communities (hundreds of thousands statewide, including Idaho Falls). View the Boise area map and schedule.

What Are Some of the Best Advertising Options Available in Boise?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Boise. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Boise area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Boise?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards also reach an audience with 33% higher income and 27% more purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the Boise area, check out our 1-to-1 custom postcards.

Does Valpak Work in Boise?

You bet it does! Your Valpak rep in Boise will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.