Reach up to 100,000 Households in the Boise Area Each Month

Map & Schedule

Cost-Effective Direct Mail and Digital Marketing in Idaho

marketing and advertising in boise IDValpak of Idaho can deliver your brand’s message to a targeted audience in the Treasure Valley each month, doing so affordably thanks to our cooperative mailing system. Because multiple companies advertise in The Blue Envelope® each month, the cost of reaching up to 100,000 households in Idaho is affordable for businesses of all sizes. We create custom direct mail ads in the format you choose, from coupons to postcards.

Mailboxes are just one avenue into the homes and hearts of local consumers in the Boise area. As a Google Premier Partner, Valpak of Idaho passed certification in Google Ads, which includes proving its ability to help small and midsize businesses grow through online marketing services. Our digital marketing packages can help you reach consumers at home, on the go – before the sale and after it.

Small Business Marketing in Boise

Idaho is a land of opportunity with 158,000 small businesses driving the economy, creating jobs and creating an environment of innovation and ingenuity. These small businesses – and the entrepreneurs that own them – also reflect the character of our communities. So much prosperity can oftentimes lead to congestion. That’s why it’s crucial your small business stands out in the crowd.

Whether you own an auto repair shop in Meridian, run a dentist’s office in Garden City or manage a boutique in Downtown Boise, Valpak of Idaho is a full-service marketing agency that can extend your reach to qualified households across the region. These consumers in communities such as Boise, Nampa, Caldwell, Eagle, Star and others have 29% higher income and 17% more purchasing power1 than the local average. And, with a 92% open rate,2 your ad is more likely to be seen by an audience that has disposable income and is looking for your ad. But, will they find it?

Direct Mail in Boise

Valpak is recognized as the national leader in direct mail with nearly 140 office locations. Your Valpak of Idaho marketing consultant is always on-call to answer any questions or if you need help. Just select the format that works best for you and we’ll do the rest:
direct mail marketing in boise ID

  • Coupons: Our most popular and most affordable solution. Valpak direct mail coupons are mini billboards that give consumers the incentive to give your business a try.
  • Flyers/Circulars: A larger-print format of our signature coupon for businesses that need more space for their ads. These are ideal for promoting multiple locations, a menu, product line, seasonal event or even a holiday sale.
  • Premium cardstock: Advertising with cardstock is the cost-effective way to reward loyalty and encourage repeat visits. Using your choice of finish and format, loyalty cards can be created with redemption tracking to ensure one-time use (when necessary).
  • Valpak PlusOne™: Limited-inventory postcard product with everything you need – from audience targeting to postage – included at one low rate!
  • Solo postcards: From the mailing list to the direct mail format to the mail date, everything is customizable when you choose solo mail.

1. Compared to the average Boise consumer. Claritas data with current year projections, Sept. 2019.
2. 2019 Valpak® Readership Study, Dec. 2019.

Digital Marketing in Idaho

If you’re looking to improve your online footprint, Valpak’s suite of digital marketing products will help get the job done, including:
digital marketing services in boise ID

  • Web design: Valpak can create a beautiful, mobile-responsive website for your business. If you already have a website, but it needs some updating, Valpak’s web development team will optimize your content and design.
  • Display advertising: These ads will increase brand awareness on popular websites and mobile apps and they’re available in both static and dynamic formats in multiple sizes.
  • Search engine optimization (SEO): If you want better rankings on search engine results pages (SERPs), you must increase unique visitors to your website. Valpak’s SEO services include technical SEO analysis, keyword research and content optimization.
  • Search engine marketing (SEM): Incorporating an SEM campaign into your digital marketing strategy will help move your business to the top of SERPs. Valpak ensures each campaign includes setup, keyword bidding, optimization and ongoing management.
  • Social media advertising: Valpak can help you create a company profile, post engaging content and build your fan base on Facebook and Twitter.

Small Businesses in the Boise Area That We Work With

Local businesses in Boise that partner with Valpak for direct mail advertising are happy that they did. Check out our local coupons page to see the Boise businesses that advertise with us, including these companies you see below:

 axiom fitness logo boise idEinstein's Oilery in Boise, ID Logo

Valpak of Idaho’s marketing consultants are dedicated to helping your business achieve its sales goals through direct mail and digital marketing. Contact with us on Facebook and Twitter to learn more about us!

“Since advertising with Valpak, our customer base and number of work orders have increased. Valpak tracking makes it easy for us to see how well our campaigns work. Valpak is our main source of advertising. I would absolutely recommend Valpak because it works!” – Mark Thompson, K & T Carpet Cleaning Services

“Valpak is adaptive with changing technology. They’ve continued to innovate, be responsive to the changes in the marketplace. They have come to us with ideas that have proved to be on target and really been a good partner in our marketing.” – Mark Tysinger, Owner, Tysinger Motor Company

Boise Cost-Effective Advertising

Valpak advertising works well for restaurants, entertainment, hospitality, health, wellness, medical, home improvement, beauty, financial and many other sectors. Our performance dashboard and call tracking tools provide proof of performance, measuring your print and digital ads’ calls, clicks and more.




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“Valpak is adaptive with changing technology. They’ve continued to innovate, be responsive to the changes in the marketplace. They have come to us with ideas that have proved to be on target and really been a good partner in our marketing. For us, with all of our marketing we’re looking for a return on the dollar, very frankly, and Valpak is right up there with our most effective marketing dollars. We can target it. We can track it.”


Mailing Areas

Contact your Valpak of Idaho advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 100,000 qualified households in Boise and surrounding communities for as little as pennies per household.

Mailing Schedule

Aug. Schedule2020 Mail DatesAug. 19 2020Estimated In-Home DateAug. 24 2020Copy DeadlineAug. 4 2020Households Reached100,000
Sep. Schedule2020 Mail DatesSep. 23 2020Estimated In-Home DateSep. 28 2020Copy DeadlineSep. 8 2020Households Reached100,000
Oct. Schedule2020 Mail DatesOct. 21 2020Estimated In-Home DateOct. 26 2020Copy DeadlineOct. 6 2020Households Reached100,000
Nov. Schedule2020 Mail DatesNov. 18 2020Estimated In-Home DateNov. 23 2020Copy DeadlineNov. 3 2020Households Reached100,000
Dec. Schedule2020 Mail DatesDec. 23 2020Estimated In-Home DateDec. 31 2020Copy DeadlineDec. 8 2020Households Reached100,000
Jan. Schedule2020 Mail DatesJan. 20 2021Estimated In-Home DateJan. 25 2021Copy DeadlineJan. 4 2021Households Reached100,000
Feb. Schedule2020 Mail DatesFeb. 17 2021Estimated In-Home DateFeb. 22 2021Copy DeadlineFeb. 2 2021Households Reached100,000
Mar. Schedule2020 Mail DatesMar. 24 2021Estimated In-Home DateMar. 29 2021Copy DeadlineMar. 9 2021Households Reached100,000
Apr. Schedule2020 Mail DatesApr. 21 2021Estimated In-Home DateApr. 26 2021Copy DeadlineApr. 6 2021Households Reached100,000
May. Schedule2020 Mail DatesMay. 19 2021Estimated In-Home DateMay. 24 2021Copy DeadlineMay. 4 2021Households Reached100,000
Jun. Schedule2020 Mail DatesJun. 23 2021Estimated In-Home DateJun. 28 2021Copy DeadlineJun. 8 2021Households Reached100,000
Jul. Schedule2020 Mail DatesJul. 21 2021Estimated In-Home DateJul. 26 2021Copy DeadlineJul. 6 2021Households Reached100,000
Aug. Schedule2020 Mail DatesAug. 18 2021Estimated In-Home DateAug. 23 2021Copy DeadlineAug. 3 2021Households Reached100,000
Sep. Schedule2020 Mail DatesSep. 22 2021Estimated In-Home DateSep. 27 2021Copy DeadlineSep. 7 2021Households Reached100,000
Oct. Schedule2020 Mail DatesOct. 20 2021Estimated In-Home DateOct. 25 2021Copy DeadlineOct. 5 2021Households Reached100,000
Nov. Schedule2020 Mail DatesNov. 17 2021Estimated In-Home DateNov. 22 2021Copy DeadlineNov. 2 2021Households Reached100,000
Dec. Schedule2020 Mail DatesDec. 22 2021Estimated In-Home DateDec. 28 2021Copy DeadlineDec. 7 2021Households Reached100,000

Valpak of Idaho is an independently owned Valpak franchise.

Video Testimonial: SA Flooring Perfections

Greg Seigerman, owner of SA Flooring Perfections, has been advertising with Valpak since 2014. Greg started his partnership with Valpak by mailing his ad to 5 mailing areas but after seeing great results, he decided to “go full market.” Greg says, “Since we started using the Valpak our gross sales have increased by one-third. Our phones ring constantly. It’s definitely a great return on investment.” Because of Valpak’s tracking capabilities, Greg can see weekly reports that prove his ROI. He “definitely” recommends Valpak to other businesses but does have one regret: “My only regret is that I didn’t do it sooner!”

Valpak in Boise FAQ

How Much Does It Cost to Advertise with Valpak in Boise?

Valpak costs as little as 3 to 5 cents per household in Boise. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Boise area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.

Where Does Valpak Mail in Boise and How Often?

Valpak mails to 100,00 top households each month in Boise, Nampa, Caldwell, Eagle, Star and surrounding communities. View the Boise area map and schedule.

What Are Some of the Best Advertising Options Available in Boise?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Boise. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Boise area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Boise?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and PlusOne™ postcards also reach an audience in Boise with 29% higher income and 17% more purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the Boise area, check out our customizable postcards.

Does Valpak Work in Boise?

You bet it does! Your Valpak rep in Boise will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.