Reach Up to 100,00 Qualified Households In Southeast Idaho Each Month

Map & Schedule

Affordable Advertising in Eastern Idaho

marketing and advertising for south east idahoTV and radio, so often, are soundtracks playing in the background. Newspapers are becoming old news. But print mail still holds the attention of consumers. Advertise in our Blue Envelope of coupons to reach as many as 100,000 qualified households in Pocatello, Blackfoot, Idaho Falls, Rexburg and surrounding communities (200,000 statewide, including Boise). And, the cost of doing so is spread among all the advertisers involved. You select the neighborhoods and the mailing frequency. We’ll collaborate with you to design an eye-catching ad, from coupons to postcards.

However, Valpak is far more than a direct mail marketing agency. We also provide a myriad of digital advertising tools to ensure your business is found by consumers searching online. We can help you develop a mobile responsive website based on the ways consumers search and directly link it to a business profile page on to extend your reach ever further.

Small Business Marketing in Idaho Falls

Idaho Falls is bustling with opportunities for small businesses to thrive. Making the most of this economic growth is vital for success. This area has seen incredible demand for all sorts of industries – from auto repair shops in Ammon to accounting firms in Rexburg. With so many companies competing for the same customers, it can be hard to make your business stand out. As a full-service advertising agency, Valpak of South/East Idaho has the expertise to help you achieve your goals.

Digital Marketing Services in Idaho Falls

Valpak’s expertise extends far beyond direct mail and includes a complete array of digital marketing products. Whether you’re trying to launch a social media presence or improve your search engine ranking, our team will create a solution tailored to your needs. Our digital offerings include:
digital marketing services Idaho falls

  • Web development – Meet your customers’ needs with a website layout boasting unique content that’s mobile and user friendly.
  • Display advertising – Guides local audiences to your business website through eye-catching digital ads placed on apps, popular websites and social media platforms.
  • Search engine marketing (SEM) – Boost your company’s search results with paid ads near the top of SERPs.
  • Social media advertising – Increase your business visibility while boosting engagement online with Facebook and Twitter marketing and consumer insights.


Direct Mail Marketing in Idaho Falls

Direct mail advertising is the cost-effective way to reach thousands of local consumers by delivering your ad directly to their mailboxes. Direct mail isn’t a one-size-fits-all marketing method. There are multiple formats that should be considered before any mailing depending on the goal of your advertising campaign. Here’s our full suite of print services:
direct mail marketing in Idaho falls

  • Direct mail coupons – Valpak’s most affordable and popular solution for more than 5 decades, these mini billboards include tried and true offers for consumers.
  • Flyers/circulars – Capture consumer attention and incite action with this larger-print format. Flyers elevate your message and provide optimal exposure.
  • Premium cardstock – Choose from different formats and finishes to help your ad stand out from the competition.
  • Valpak neighborhood-targeted postcards — Limited-inventory postcard product with everything you need – from audience targeting to postage – included at one low rate!
  • Solo postcards – Specialty print formats to use between mailings for a true 1-on-1 marketing experience.

Idaho Falls Small Businesses That We Work With

Local businesses that partner with Valpak for direct mail in South/East Idaho see results. Check out our local coupons page to see the Idaho Falls businesses that advertise with us.

With a breadth of experience as marketing consultants, the team at Valpak of South/East Idaho can help your business thrive through digital marketing and direct mail. Our reps are passionate about helping your business grow.

Before Rick Lewis, owner of Gold Rush Jewelers, began advertising with Valpak in the early ’90s, he tried several competitors, none of which provided a better return on investment. Gold Jewelers has grown to 5 locations and Rick attributes much of this success to Valpak advertising. He likes that Valpak is easy to work with and flexible to design and offer changes, so he doesn’t waste time. Every month, hundreds of new and loyal customers alike visit their local Gold Rush Jewelers to save on jewelry and watch purchases or repairs with Valpak coupons. These results make it a no-brainer for Rick to continue investing his advertising dollars with Valpak. He recommends Valpak’s advertising as the “first thing someone does” because it’s a seamless, affordable marketing solution that works.“As a consumer, I always thought that if you were in Valpak, your business was hurting, and you needed to advertise it for some reason. After working here for the time that I have in the capacity that I have, I see the positive impact it has on the business and on the community because there are so many great offers in there. I would recommend Valpak to any business.” – Jackie Bouley, PR Manager, All Seasons Table

“Some of my colleagues suggested I try Valpak to reach new patients and now every time the coupon mails, we see new patients! Valpak has increased our digital presence. We average over 320 page views per month. I’m glad we signed a year-long contract because it is important for us to be in the envelope every month, consistency pays off! I recommend Valpak to other businesses because the results that we have gotten have been great!” – Jed Kesler, Owner, Jed Kesler DDS

Local Marketing Solutions That Get Results

Whether your prospective customers are at their mailboxes or on the move with their mobile devices, Valpak’s direct mail and digital marketing solutions help you build a local presence that connects your business with them virtually anywhere. Valpak’s status as a Google Premier Partner means we have Google advertising product knowledge, so you can count on us to optimize your web presence.

Valpak of South/East Idaho understands that tracking your return on investment is vital to the health of your business. We use some of the industry’s most sophisticated tracking tools to help you measure the success of your advertising spend. Contact us today to learn what programs like performance dashboard and call tracking can do for your bottom line.




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“As a consumer, I always thought that if you were in Valpak, your business was hurting and you needed to advertise it for some reason. After working here for the time that I have in the capacity that I have, I see the positive impact it has on the business and on the community because there are so many great offers in there. I would recommend Valpak to any business.”


Mailing Areas

Contact your Valpak of South/East Idaho advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 100,000 qualified households in Idaho Falls and surrounding communities for as little as pennies per household. You can also advertise with Valpak to 200 thousand homes across Idaho in areas such as Boise.

Idaho Falls Mailing Schedule

Sep. Schedule2021 Mail DatesSep. 24 2021Estimated In-Home DateSep. 29 2021Copy DeadlineSep. 9 2021Households Reached100,000
Oct. Schedule2021 Mail DatesOct. 22 2021Estimated In-Home DateOct. 27 2021Copy DeadlineOct. 7 2021Households Reached100,000
Nov. Schedule2021 Mail DatesNov. 19 2021Estimated In-Home DateNov. 24 2021Copy DeadlineNov. 4 2021Households Reached100,000
Dec. Schedule2021 Mail DatesDec. 23 2021Estimated In-Home DateDec. 29 2021Copy DeadlineDec. 8 2021Households Reached100,000
Jan. Schedule2021 Mail DatesJan. 21 2022Estimated In-Home DateJan. 26 2022Copy DeadlineJan. 5 2022Households Reached100,000
Feb. Schedule2021 Mail DatesFeb. 18 2022Estimated In-Home DateFeb. 23 2022Copy DeadlineFeb. 3 2022Households Reached100,000
Mar. Schedule2021 Mail DatesMar. 25 2022Estimated In-Home DateMar. 30 2022Copy DeadlineMar. 10 2022Households Reached100,000
Apr. Schedule2021 Mail DatesApr. 22 2022Estimated In-Home DateApr. 27 2022Copy DeadlineApr. 7 2022Households Reached100,000
May. Schedule2021 Mail DatesMay. 20 2022Estimated In-Home DateMay. 25 2022Copy DeadlineMay. 5 2022Households Reached100,000
Jun. Schedule2021 Mail DatesJun. 24 2022Estimated In-Home DateJun. 29 2022Copy DeadlineJun. 9 2022Households Reached100,000
Jul. Schedule2021 Mail DatesJul. 22 2022Estimated In-Home DateJul. 27 2022Copy DeadlineJul. 7 2022Households Reached100,000
Aug. Schedule2021 Mail DatesAug. 19 2022Estimated In-Home DateAug. 24 2022Copy DeadlineAug. 4 2022Households Reached100,000
Sep. Schedule2021 Mail DatesSep. 23 2022Estimated In-Home DateSep. 28 2022Copy DeadlineSep. 8 2022Households Reached100,000
Oct. Schedule2021 Mail DatesOct. 21 2022Estimated In-Home DateOct. 26 2022Copy DeadlineOct. 6 2022Households Reached100,000
Nov. Schedule2021 Mail DatesNov. 18 2022Estimated In-Home DateNov. 23 2022Copy DeadlineNov. 3 2022Households Reached100,000
Dec. Schedule2021 Mail DatesDec. 22 2022Estimated In-Home DateDec. 28 2022Copy DeadlineDec. 7 2022Households Reached100,000

Video Testimonial: Hearing Care Center

For 23 years, Dr. Paul Milner, owner and chief audiologist at Hearing Care Center, has trusted Valpak with the company’s advertising. He’s tried other direct mail solutions in the past but has only had success with Valpak. Paul sees new customers come in all the time through advertising in The Blue Envelope. When he visits other offices or meets colleagues, he boasts the increase in sales from his Valpak ads.

Valpak in Idaho Falls FAQ

How Much Does It Cost to Advertise with Valpak in Idaho Falls?

The cost to advertise with Valpak in Idaho Falls starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Idaho Falls area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Idaho Falls and How Often?

Up to 100,000 top households in Idaho Falls and surrounding communities receive Valpak each month. View the map and schedule for the area. You can also mail statewide (200,000 homes) to advertise in Boise and more metro areas.

What Are Some of the Best Advertising Options Available in Idaho Falls?

If you’re looking to advertise your business in Idaho Falls on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Idaho Falls, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Idaho Falls?

With an open rate of 93% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards reach consumers in Idaho Falls with higher incomes and home values. To explore additional targeting options and direct mail formats for Idaho Falls area businesses, visit our customizable postcards page.

Does Valpak in Idaho Falls Work?

Yes! Idaho Falls businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.