Reach up to 410,000 Households in the Greater Indianapolis Area


Best Local Advertising in Indianapolis

direct mail and digital advertising indianapolisHoosiers know there’s more to Indy than fast cars and legendary hoops: Indianapolis is fertile ground for businesses of all industries. Close to 50,000 establishments are based in Greater Indianapolis and with a growing population, strong economy and stable infrastructure, it’s clear why so many businesses continue to set up shop in the Circle City. Whether you started a tech company in Fishers, run a family-owned retail shop in Franklin or manage a health care practice in Danville, Valpak of Indianapolis is the full-service marketing agency that can keep up with Indy’s fast-paced vibe and produce results.

Small Business Digital Marketing That Will Grow Your Online Presence

Did you know 91.5% of all online traffic comes from the first page of Google search results? 75% of internet users don’t even bother scrolling to page 2. It’s crucial your business website is found as close to the top of page 1 as possible and Valpak of Indianapolis can help get it there with earned media and paid marketing services. Our team will optimize your current site so local customers can easily and quickly find your business online.
digital marketing in indianapolis

For fast results, our search engine marketing (SEM) can put your site closer to the top of search engine result pages (SERPs) through targeted, paid ads. Valpak is a Google Premier Partner, a distinction awarded to companies with a proven track record of developing and maintaining successful online ad campaigns. Valpak of Indianapolis is certified in Google Ads and will help manage your entire SEM campaign, from setup to optimization.

Display advertising will keep your brand at the top of consumers’ minds with banners and digital billboards placed on apps and popular websites that target mobile devices based on interest, intent and location. Our social media advertising will help you build brand awareness with ad programs that come in two forms: Reach & Offers and Reach & Leads.

Direct Mail Services in Indianapolis

Valpak has 140 office locations nationwide and for more than 50 years, has been synonymous with direct mail advertising. Last year, more than 430 million Blue Envelopes were mailed to over 38 million addresses. Of the households that receive Valpak, 93% open the envelope and 82% look at every ad inside it.
direct mail coupon

Direct Mail Coupons

Since 1968, direct mail coupons have been our signature product. Featuring lean ad design (one image, one offer per ad), these popular mini billboards enable consumers to see the value in your offer immediately. Direct mail coupons are delivered to households most likely to spend money with your business and are perfect for:


Valpak direct mail flyers are the perfect solution for businesses that need more advertising real estate. They are a larger-print format of our signature coupons and ideal for promoting menus, seasonal events and major sales. Flyers/circulars work best for:

Specialty Formats

80% of American adults belong to a reward or loyalty program but not every business has a budget that includes developing an app. However, our premium direct mail cardstock is affordable – and effective. Businesses can print unique bar codes on each cardstock piece to track offer responses and consumer address matchback enables businesses to identify which households redeem their offers. Direct mail cardstock works best for:


Businesses looking to elevate their direct marketing with customizable options can do so with Valpak solo direct mail. These standalone postcards empower businesses to command the targeted audience’s attention with special promotions delivered to households based on income, ownership, size and carrier route. Solo postcards are perfect for:

Valpak neighborhood-targeted postcards are an affordable alternative to customizable postcards. This limited-inventory solution mails to the same high-income homes as the Valpak envelope and includes everything you need – from audience targeting to postage – at one low rate!

Indianapolis Small Businesses That We Work With

Local businesses are happy they chose to partner with Valpak for direct mail in Indianapolis and surrounding communities. Check out our local coupons page to see the Indianapolis businesses that advertise with us.

“I’ve used every direct mail piece that’s offered in this market in the 13 years I’ve been in business, and the advantages of Valpak are they mail every month, they offer total market coverage and they offer a consistent message that you cannot achieve with any of the other direct mail companies in this area.” – Jeff Bruzzesi, Owner, The Closet Factory

“I started advertising 10 years ago because Valpak was a well-known name. Valpak has positively changed my business by increasing my car count each month. My perception of Valpak has changed through the years. Valpak is more digital than I first expected. I would recommend Valpak to other businesses.” – David Becker, Operator, Meineke Car Care Center

“Advertising with Valpak has generated more foot traffic for our restaurant. It has also improved our brand awareness. Valpak provides campaign tracking and great target marketing for specific demographics.” – Sandra Madrigal, Owner, Pineapple Café and Mexican Grill

Small Business Marketing That Gets Results

valpak of indianapolis
Working with Valpak of Indianapolis has many advantages but one of the biggest benefits is having 24/7 access to a performance tracking dashboard. You know exactly how your direct mail and digital marketing campaigns are performing, from print distribution to incoming phone calls. Our Indianapolis marketing consultants will help you interpret the results and implement strategies so you can achieve your desired ROI. Connect with us on Facebook and discover more ways Valpak of Indianapolis can help your business succeed.


Source: Valpak® Readership Study, April 2021.




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“I’ve used every direct mail piece that’s offered in this market in the 13 years I’ve been in business, and the advantages of Valpak are they mail every month, they offer total market coverage and they offer a consistent message that you cannot achieve with any of the other direct mail companies in this area.”


Mailing Areas

Contact your Valpak of Indianapolis advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 410,000 qualified households in Greater Indianapolis for as little as pennies per household.


Oct. Schedule2021 Mail DatesOct. 1 2021Estimated In-Home DateOct. 4 2021Copy DeadlineSep. 16 2021Households Reached410,000
Oct. Schedule2021 Mail DatesOct. 29 2021Estimated In-Home DateNov. 1 2021Copy DeadlineOct. 14 2021Households Reached410,000
Nov. Schedule2021 Mail DatesNov. 27 2021Estimated In-Home DateNov. 30 2021Copy DeadlineNov. 10 2021Households Reached410,000
Dec. Schedule2021 Mail DatesDec. 30 2021Estimated In-Home DateJan. 3 2022Copy DeadlineDec. 13 2021Households Reached410,000
Jan. Schedule2021 Mail DatesJan. 28 2022Estimated In-Home DateJan. 31 2022Copy DeadlineJan. 13 2022Households Reached410,000
Feb. Schedule2021 Mail DatesFeb. 25 2022Estimated In-Home DateFeb. 28 2022Copy DeadlineFeb. 10 2022Households Reached410,000
Apr. Schedule2021 Mail DatesApr. 1 2022Estimated In-Home DateApr. 4 2022Copy DeadlineMar. 17 2022Households Reached410,000
Apr. Schedule2021 Mail DatesApr. 29 2022Estimated In-Home DateMay. 2 2022Copy DeadlineApr. 14 2022Households Reached410,000
May. Schedule2021 Mail DatesMay. 27 2022Estimated In-Home DateMay. 31 2022Copy DeadlineMay. 12 2022Households Reached410,000
Jul. Schedule2021 Mail DatesJul. 1 2022Estimated In-Home DateJul. 5 2022Copy DeadlineJun. 16 2022Households Reached410,000
Jul. Schedule2021 Mail DatesJul. 29 2022Estimated In-Home DateAug. 1 2022Copy DeadlineJul. 14 2022Households Reached410,000
Aug. Schedule2021 Mail DatesAug. 26 2022Estimated In-Home DateAug. 29 2022Copy DeadlineAug. 11 2022Households Reached410,000
Sep. Schedule2021 Mail DatesSep. 30 2022Estimated In-Home DateOct. 3 2022Copy DeadlineSep. 15 2022Households Reached410,000
Oct. Schedule2021 Mail DatesOct. 28 2022Estimated In-Home DateOct. 31 2022Copy DeadlineOct. 13 2022Households Reached410,000
Nov. Schedule2021 Mail DatesNov. 26 2022Estimated In-Home DateNov. 29 2022Copy DeadlineNov. 9 2022Households Reached410,000
Dec. Schedule2021 Mail DatesDec. 30 2022Estimated In-Home DateJan. 3 2023Copy DeadlineDec. 13 2022Households Reached410,000

Valpak of Indianapolis is an independently owned Valpak franchise.

Small Businesses That Work with Valpak


The Original House of Donuts began advertising with Valpak in November of 2014. Owner Tom Peterson said they were in 30,000 envelopes in the first mailing and got 40,000 coupons back! Tom says working with Valpak has been "incredible" and is at the "top of the list" when it comes to planning their annual budget. He cites not just the low cost of Valpak direct mail, but the ability to target certain areas that makes advertising with Valpak a success. But don't take Tom's word for it - call Valpak of Indianapolis today and start seeing similar results!

Valpak in Indianapolis FAQ

How Much Does It Cost to Advertise with Valpak in Indianapolis?

Valpak costs as little as 3 to 5 cents per household in Indianapolis. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Indianapolis area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.

Where Does Valpak Mail in Indianapolis and How Often?

Valpak mails to 410,000 top households each month in Greater Indianapolis and surrounding communities (you can also advertise to thousands of consumers in NWI). View the Indianapolis area map and schedule.

What Are Some of the Best Advertising Options Available in Indianapolis?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Indianapolis. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Indianapolis area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Indianapolis?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards target an audience with more income and purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the Indianapolis area, check out our customizable postcards.

Does Valpak Work in Indianapolis?

You bet it does! Your Valpak rep in Indianapolis will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.