Reach Up to 110,000 Qualified Households in Eastern Iowa Each Month

Map & Schedule

Eastern Iowa Advertising Agency

Without advertising, you rely solely on word-of-mouth to grow your business. Without an advertising agency, you rely on your own marketing expertise to achieve a positive return on investment. With everything that goes into running your business, do you have the bandwidth to add marketing to your responsibilities?

Choosing an IA advertising agency can be a daunting process. Do a quick internet search for “top advertising agencies Cedar Rapids” and you’ll see multiple directories with lists of local ad agencies. Insider note: Many advertising agencies and marketing firms pay to be on these “top” lists. When considering your options, think about how best to reach your audience (which marketing channels), how you will measure the success of your campaigns (ROI tracking) and, most importantly, how much it will cost you.

Valpak of Mid East Iowa has been the choice full-service advertising agency for IA businesses since 1977. We’re family owned and operated with expertise in direct mail and digital marketing (and we have the ROI tracking to prove it).

Advertising in IA

You have a plethora of advertising options for your Iowa small business. Some options are more lucrative than others. Make sure to do your homework and choose your advertising (and advertising agency!) wisely.
cedar rapids gazette newspaper advertising

Newspaper Advertising

While most print advertising has seen an increase in engagement as digital ad blindness becomes the norm, newspapers haven’t been so lucky. With a steady decline in readership/circulation and an audience that skews older, newspaper advertising doesn’t have the reach that it used to. To combat this, many newspapers, The Gazette included, now publish digital editions with digital advertising opportunities. Rates to run newspaper ads, both print and digital, vary depending on circulation, popularity and available space. To determine Cedar Rapids Gazette advertising rates, you’re required to fill out a contact form, which, interestingly enough, is managed by a different Cedar Rapids marketing agency (Fusionfarm).

Outdoor Advertising

From a billboard on I-380 to a bus ad on the No. 5 (between downtown Cedar Rapids and the Lindale Mall), you can advertise on pretty much anything these days.
cedar rapids bus advertising iowa

Billboard Advertising

Billboard ads, whether traditional or digital, are a mass marketing technique utilized by Lamar and other Cedar Rapids, Iowa marketing agencies. These types of ads can be effective in driving high-level brand awareness but they lack hyper-targeting capabilities. For example, a billboard advertising the Iowa State Fair on I-80 will target drivers. With Valpak direct mail or digital marketing, that same ad could target an audience with children in the home who spends more on entertainment and fast food than the average IA consumer.

Bus Advertising

Bus ads, popularized by Houck Transit Advertising and other IA advertising firms, are another mass marketing platform. Like billboard advertising, Cedar Rapids bus advertising lacks targeting that will drill down to your ideal customer base. There’s also no shelf life with a bus ad. Once it’s viewed, there’s no going back to view it again. That is, unless you want to follow the bus route! Compare that to Valpak. 62% of our audience keep their Valpak coupons for 1 month or longer and 71% set aside 1-4 coupons to use or share.1
cedar rapids iowa sign advertising

Sign Advertising

The name says it all. Most businesses advertising in Cedar Rapids, or anywhere for that matter, need a sign for their location. Even if it’s a simple logo hanging above the front entrance. Nesper Sign Advertising is a popular choice for these. When it comes to marketing your business further away than your front door, sign ads aren’t necessarily a good fit. They can be somewhat expensive and, again, lack targeting. Why not try direct mail advertising instead? Consumers are asking for it! More than half “enjoy” receiving direct mail and 43% agree that direct mail influences their shopping decisions. Can a sign do that?

Digital Marketing Agency

You may know Valpak as the leader in direct mail. We are certainly that, but so much more. How consumers make purchasing decisions has drastically changed in the past 10 years. The immediacy of information on the web makes it critical for any business to advertise online. Valpak is a Google Premier Partner and your Mid East Iowa team is Google AdWords certified. Unlike an all-digital agency in Cedar Rapids (J.W. Morton & Associates, Flanker Media, etc.), we recognize the importance of combining digital with direct mail to deliver better results for our clients. 29% of people made an online purchase in the past 6 months because of direct mail. That’s powerful.

Full-Service Advertising

Businesses across the Eastern Iowa corridor and Cedar Valley area use Valpak of Mid East Iowa for all their advertising needs. If you choose to partner with us, you’ll work directly with the Valpak owner on your marketing strategy and campaigns. It’s this owner-to-owner relationship that sets Valpak of Mid East Iowa apart from its competitors. That, and our high-income, high-spending audience.
direct mail targeting iowa

Valpak’s Eastern Iowa Advertising Audience

Households that receive the Valpak Blue Envelope of advertising boast 13% higher household incomes than the local average and spend:

With Valpak, your business only advertises to the local audience most likely to frequent it. If your located in Iowa City, direct mail from Valpak will not go to Cedar Rapids households and vice versa. Valpak of Mid East Iowa enables you to segment our audience based on your location:
cedar rapids advertising iowa

Cedar Rapids Marketing & Advertising

  • Attract new customers in Cedar Rapids, Hiawatha, Marion, Fairfax, Shueyville and Swisher (reach: 50,000)

Iowa City Advertising

  • Target homeowners (not college kids!) in Iowa City, North Liberty, Coralville, Tiffin and Solon (reach: 30,000)

Cedar Falls-Waterloo Advertising

  • Overcome your competition and increase sales in Cedar Falls, Waterloo and Evansdale (reach: 30,000)

Dubuque, Iowa Advertising

  • Drum up interest and give consumers a reason to try your business in Dubuque (reach: 20,000)

Valpak of Mid East Iowa knows how important proof of performance is to small business advertising spend. We help you track your ROI with our performance tracking dashboard, which includes our exclusive reporting and analysis tools. It’s the flexibility, precision and affordability of our mail marketing solutions that make them viable for most business types.


1. Among households that receive Valpak. 2018 Valpak® Readership Study, Research Now®, December. 2018.
2. Compared to the average Eastern Iowa consumer. Claritas data with current year projections, February 2019.

Direct Mail Advertising

From coupons in The Blue Envelope® to solo direct mail, Valpak proudly prints all its products in the USA. The Valpak Manufacturing Center is the most-integrated and automated short-run printing facility in the world. To date, more than 75% of the envelopes we mail employ “smart” technologies and that number continues to grow. Our advertisers are capitalizing on these targeting opportunities and seeing returns as high as 3x their initial investment.
iowa city direct mail

Direct Mail Products

  • Coupon advertising in the Valpak envelope mailed to 110,000 households across Eastern Iowa
  • Flyers and circulars that provide more space to promote multiple locations or seasonal events
  • Direct mail cardstock for loyalty cards with optional redemption tracking to ensure one-time use
  • Solo direct mail with custom formats and mailing dates to take your 1-to-1 marketing to the next level

Coupon Design Best Practices

Creating an effective coupon is much more than being in the right place at the right time. Research shows that most consumers will only give a coupon three seconds worth of attention to determine whether it fits their needs or wants, so it’s important to utilize simple and clear ad design to make the right first impression. Through an independent consumer research study, we identified what consumers want from coupon advertising.
coupon advertising cedar rapids iowa

What Consumers Want
  • Ads that read more like billboards and less like books
  • Clean, modern ad design with engaging photography
  • Only essential information to make a purchase decision
  • A clear marketing headline with a strong call to action

If you don’t count “design” as one of your skills, don’t worry. Valpak has an in-house design team to create a beautiful, lean design ad for your business.

Digital Marketing

From all-inclusive web design to search engine marketing, Valpak’s digital marketing solutions help Iowa business owners create loyal relationships with consumers, improve their online profiles and bring in more qualified local customers.

Digital Marketing Products

social media advertising ia

Web Design

When consumers visit your website, it should be easy for them to do business with you. If your website design needs work, Valpak can help. If you don’t have a website, Valpak can create one for you. Of course, all our website designs are mobile-responsive, which means they’ll scale beautifully across all devices (laptops, desktops, smartphones, tablets).

Social Media Marketing

Social media gives you direct access to your customer base. Valpak can help you set up and manage your business pages on Facebook and Twitter. Our social media experts can also manage your content strategy and schedule postings to quickly build your fan base. We’ll even walk you through the consumer insights from your social channels, so you know even more about your customers and how to better cater to their needs.

Targeted Display Ads

Display advertising is a digital marketing tool that boosts web traffic, brand awareness and sales. These display ads, in dynamic and static formats and a variety of sizes, promote your business on popular mobile apps and websites. Each display advertising campaign includes comprehensive audience targeting, creative design and ongoing support.
roi marketing cedar rapids ia

Additional Digital Marketing Services

  • List your business online with a profile on, the Valpak mobile app and our partner sites
  • Get your business in front of the right consumers with search engine marketing managed by Valpak
  • Improve your search engine rankings with Valpak’s content optimization and technical SEO analysis

“The first year was so successful, I mean, it had blown up… We had these tickets piled up of coupons people were bringing back. But everybody calmed down, and our accountant says, ‘Hey, we’re up 9%, 10%.’” – Nick Hillman, Activities Director, St. Demetrios Greek Orthodox Church Greek Festival




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“The first year was so successful, I mean, it had blown up… We had these tickets piled up of coupons people were bringing back. But everybody calmed down, and our accountant says, ‘Hey, we’re up 9%, 10%.’”


Mailing Areas

Target your customers and increase sales with Valpak of Mid East Iowa direct mail and digital advertising. Contact us to advertise in Cedar Rapids, Iowa and more Eastern Iowa cities: Iowa City, Cedar Falls-Waterloo, Dubuque.

Mailing Schedule

Aug. Schedule2020 Mail DatesAug. 26 2020Estimated In-Home DateAug. 29 2020Copy DeadlineAug. 11 2020Households Reached110,000
Sep. Schedule2020 Mail DatesSep. 30 2020Estimated In-Home DateOct. 3 2020Copy DeadlineSep. 15 2020Households Reached110,000
Oct. Schedule2020 Mail DatesOct. 28 2020Estimated In-Home DateOct. 31 2020Copy DeadlineOct. 13 2020Households Reached110,000
Nov. Schedule2020 Mail DatesNov. 25 2020Estimated In-Home DateNov. 30 2020Copy DeadlineNov. 10 2020Households Reached110,000
Dec. Schedule2020 Mail DatesDec. 30 2020Estimated In-Home DateJan. 4 2021Copy DeadlineDec. 11 2020Households Reached110,000
Jan. Schedule2020 Mail DatesJan. 27 2021Estimated In-Home DateJan. 30 2021Copy DeadlineJan. 12 2021Households Reached110,000
Feb. Schedule2020 Mail DatesFeb. 24 2021Estimated In-Home DateFeb. 27 2021Copy DeadlineFeb. 9 2021Households Reached110,000
Mar. Schedule2020 Mail DatesMar. 31 2021Estimated In-Home DateApr. 3 2021Copy DeadlineMar. 16 2021Households Reached110,000
Apr. Schedule2020 Mail DatesApr. 28 2021Estimated In-Home DateMay. 1 2021Copy DeadlineApr. 13 2021Households Reached110,000
May. Schedule2020 Mail DatesMay. 26 2021Estimated In-Home DateMay. 29 2021Copy DeadlineMay. 11 2021Households Reached110,000
Jun. Schedule2020 Mail DatesJun. 30 2021Estimated In-Home DateJul. 3 2021Copy DeadlineJun. 15 2021Households Reached110,000
Jul. Schedule2020 Mail DatesJul. 28 2021Estimated In-Home DateJul. 31 2021Copy DeadlineJul. 13 2021Households Reached110,000
Aug. Schedule2020 Mail DatesAug. 25 2021Estimated In-Home DateAug. 28 2021Copy DeadlineAug. 10 2021Households Reached110,000
Sep. Schedule2020 Mail DatesSep. 29 2021Estimated In-Home DateOct. 2 2021Copy DeadlineSep. 14 2021Households Reached110,000
Oct. Schedule2020 Mail DatesOct. 27 2021Estimated In-Home DateOct. 30 2021Copy DeadlineOct. 12 2021Households Reached110,000
Nov. Schedule2020 Mail DatesNov. 24 2021Estimated In-Home DateNov. 29 2021Copy DeadlineNov. 9 2021Households Reached110,000

Dental Marketing Direct Mail Success

Dr. Scott Kupetz, owner of the Center for Implant, Cosmetic and General Dentistry, has advertised with Valpak direct mail for more than 14 years. He credits Valpak for increasing awareness of his dental practice with professional, consistent, customizable print advertising that reaches an upscale customer base. If new patients only came in for routine cleanings and exams, he would advertise elsewhere. Dr. Kupetz tracks each response to his Valpak flyer to ensure his marketing ROI goals are met and he continues to see success with the quantity and quality of new patients at his dental center. Your business can experience similar marketing success with Valpak in Eastern Iowa! Call your local Cedar Rapids advertising consultant to create your marketing strategy today.

Valpak in Cedar Rapids FAQ

How Much Does It Cost to Advertise with Valpak in Cedar Rapids?

The cost to advertise with Valpak in Cedar Rapids starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Cedar Rapids area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Cedar Rapids and How Often?

Up to 110,000 top households in Cedar Rapids and surrounding communities receive Valpak each month. View the map and schedule for the area.

What Are Some of the Best Advertising Options Available in Cedar Rapids?

If you’re looking to advertise your business in Cedar Rapids on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Cedar Rapids, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Cedar Rapids?

With an open rate of 92% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and PlusOne™ postcards target consumers in Cedar Rapids with 13% more income than the local average. To explore additional targeting options and direct mail formats for Cedar Rapids area businesses, visit our customizable postcards page.

Does Valpak in Cedar Rapids Work?

Yes! Cedar Rapids businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.