Without advertising, you rely solely on word-of-mouth to grow your business. Without an advertising agency, you rely on your own marketing expertise to achieve a positive return on investment. With everything that goes into running your business, do you have the bandwidth to add marketing to your responsibilities?
Choosing an IA advertising agency can be a daunting process. Do a quick internet search for “top advertising agencies Cedar Rapids” and you’ll see multiple directories with lists of local ad agencies. Insider note: Many advertising agencies and marketing firms pay to be on these “top” lists. When considering your options, think about how best to reach your audience (which marketing channels), how you will measure the success of your campaigns (ROI tracking) and, most importantly, how much it will cost you.
Valpak of Mid East Iowa has been the choice full-service advertising agency for IA businesses since 1977. We’re family owned and operated with expertise in direct mail and digital marketing (and we have the ROI tracking to prove it).
You have a plethora of advertising options for your Iowa small business. Some options are more lucrative than others. Make sure to do your homework and choose your advertising (and advertising agency!) wisely.
You may know Valpak as the leader in direct mail. We are certainly that, but so much more. How consumers make purchasing decisions has drastically changed in the past 10 years. The immediacy of information on the web makes it critical for any business to advertise online. Valpak is a Google Premier Partner and your Mid East Iowa team is Google AdWords certified. Unlike an all-digital agency in Cedar Rapids, we recognize the importance of combining digital with direct mail to deliver better results for our clients. In fact, conversions increase by 28% when an advertiser combines direct mail and digital marketing. That’s powerful!
Businesses across the Eastern Iowa corridor and Cedar Valley area use Valpak of Mid East Iowa for all their advertising needs. If you choose to partner with us, you’ll work directly with the Valpak owner on your marketing strategy and campaigns. It’s this owner-to-owner relationship that sets Valpak of Mid East Iowa apart from its competitors. That, and our high-income, high-spending audience.
Households that receive the Valpak Blue Envelope of advertising boast 14% higher household incomes and 10% higher purchasing power than the local average. And, you can mail to as many as 110,000 homes every month in the Cedar Rapids area (260,000 statewide, including Des Moines and Iowa City).
With Valpak, your business only advertises to the local audience most likely to frequent it. If your located in Iowa City, direct mail from Valpak will not go to Cedar Rapids households and vice versa. Valpak of Mid East Iowa enables you to segment our audience based on your location:
Valpak of Mid East Iowa knows how important proof of performance is to small business advertising spend. We help you track your ROI with our performance tracking dashboard, which includes our exclusive reporting and analysis tools. It’s the flexibility, precision and affordability of our mail marketing solutions that make them viable for most business types.
From coupons in The Blue Envelope® to solo direct mail, Valpak proudly prints all its products in the USA. The Valpak Manufacturing Center is the most-integrated and automated short-run printing facility in the world. To date, more than 75% of the envelopes we mail employ “smart” technologies and that number continues to grow. And, 93% of households that receive Valpak open the envelope (82% look at every ad inside!). Our advertisers are capitalizing on these targeting opportunities and seeing returns as high as 3x their initial investment.
Creating an effective coupon is much more than being in the right place at the right time. Research shows that most consumers will only give a coupon three seconds worth of attention to determine whether it fits their needs or wants, so it’s important to utilize simple and clear ad design to make the right first impression. Through an independent consumer research study, we identified what consumers want from coupon advertising.
If you don’t count “design” as one of your skills, don’t worry. Valpak has a design team to create a beautiful, lean design ad for your business.
From all-inclusive web design to search engine marketing, Valpak’s digital marketing solutions help Iowa business owners create loyal relationships with consumers, improve their online profiles and bring in more qualified local customers.
When consumers visit your website, it should be easy for them to do business with you. If your website design needs work, Valpak can help. If you don’t have a website, Valpak can create one for you. Of course, all our website designs are mobile-responsive, which means they’ll scale beautifully across all devices (laptops, desktops, smartphones, tablets).
Social media gives you direct access to your customer base. Valpak can help you set up and manage your business pages on Facebook and Twitter. Our social media experts can also manage your content strategy and schedule postings to quickly build your fan base. We’ll even walk you through the consumer insights from your social channels, so you know even more about your customers and how to better cater to their needs.
Display advertising is a digital marketing tool that boosts web traffic, brand awareness and sales. These display ads, in dynamic and static formats and a variety of sizes, promote your business on popular mobile apps and websites. Each display advertising campaign includes comprehensive audience targeting, creative design and ongoing support.
Local businesses are happy they chose to partner with Valpak for direct mail in Mid East Iowa. Check out our local coupons page to see the Cedar Rapids businesses that advertise with us.
Our team of marketing consultants have a breadth of experience helping businesses grow from the ground up. Valpak of Mid East Iowa’s success is tied with that of your business!
Working with Valpak of Mid East Iowa has many advantages but one of the biggest benefits is having 24/7 access to a performance tracking dashboard. You know exactly how your direct mail and digital marketing campaigns are performing, from print distribution to incoming phone calls. Our marketing consultants will help you interpret the results and implement strategies so you can achieve your desired ROI. Call us today to get started!
Sources: Claritas data with current year projections, Sept. 2021 (compared to the average Eastern Iowa consumer). Valpak® Readership Study, April 2021.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
Target your customers and increase sales with Valpak of Mid East Iowa direct mail and digital advertising. Contact us to advertise in Cedar Rapids, Iowa and more Eastern Iowa cities: Iowa City, Cedar Falls-Waterloo, Dubuque.
|Copy Deadline||Households Reached|
|Sep. Schedule||2021 Mail Dates||Sep. 29 2021||Estimated In-Home Date||Oct. 2 2021||Copy Deadline||Sep. 14 2021||Households Reached||110,000|
|Oct. Schedule||2021 Mail Dates||Oct. 27 2021||Estimated In-Home Date||Oct. 30 2021||Copy Deadline||Oct. 12 2021||Households Reached||110,000|
|Nov. Schedule||2021 Mail Dates||Nov. 24 2021||Estimated In-Home Date||Nov. 29 2021||Copy Deadline||Nov. 9 2021||Households Reached||110,000|
|Dec. Schedule||2021 Mail Dates||Dec. 29 2021||Estimated In-Home Date||Jan. 3 2022||Copy Deadline||Dec. 10 2021||Households Reached||110,000|
|Jan. Schedule||2021 Mail Dates||Jan. 26 2022||Estimated In-Home Date||Jan. 29 2022||Copy Deadline||Jan. 11 2022||Households Reached||110,000|
|Feb. Schedule||2021 Mail Dates||Feb. 23 2022||Estimated In-Home Date||Feb. 26 2022||Copy Deadline||Feb. 8 2022||Households Reached||110,000|
|Mar. Schedule||2021 Mail Dates||Mar. 30 2022||Estimated In-Home Date||Apr. 2 2022||Copy Deadline||Mar. 15 2022||Households Reached||110,000|
|Apr. Schedule||2021 Mail Dates||Apr. 27 2022||Estimated In-Home Date||Apr. 30 2022||Copy Deadline||Apr. 12 2022||Households Reached||110,000|
|May. Schedule||2021 Mail Dates||May. 25 2022||Estimated In-Home Date||May. 28 2022||Copy Deadline||May. 10 2022||Households Reached||110,000|
|Jun. Schedule||2021 Mail Dates||Jun. 29 2022||Estimated In-Home Date||Jul. 2 2022||Copy Deadline||Jun. 14 2022||Households Reached||110,000|
|Jul. Schedule||2021 Mail Dates||Jul. 27 2022||Estimated In-Home Date||Jul. 30 2022||Copy Deadline||Jul. 12 2022||Households Reached||110,000|
|Aug. Schedule||2021 Mail Dates||Aug. 24 2022||Estimated In-Home Date||Aug. 27 2022||Copy Deadline||Aug. 9 2022||Households Reached||110,000|
|Sep. Schedule||2021 Mail Dates||Sep. 28 2022||Estimated In-Home Date||Oct. 1 2022||Copy Deadline||Sep. 13 2022||Households Reached||110,000|
|Oct. Schedule||2021 Mail Dates||Oct. 26 2022||Estimated In-Home Date||Oct. 29 2022||Copy Deadline||Oct. 11 2022||Households Reached||110,000|
|Nov. Schedule||2021 Mail Dates||Nov. 23 2022||Estimated In-Home Date||Nov. 28 2022||Copy Deadline||Nov. 8 2022||Households Reached||110,000|
|Dec. Schedule||2021 Mail Dates||Dec. 28 2022||Estimated In-Home Date||Dec. 31 2022||Copy Deadline||Dec. 9 2022||Households Reached||110,000|
Traci Ward, marketing director for Kurtz Brothers, has used Valpak since 2015. She was reluctant to try print advertising again after not having success in the past. However, after one year advertising with Valpak, she saw a huge return and decided to expand her mailing quantity to twice as many homes. One of the biggest benefits Traci sees advertising with Valpak is the ability to track marketing campaigns. Traci appreciates the call tracking feature and uses it to evaluate how employees respond to phone leads. Your business can see similar results if you choose Valpak, the Mid East Iowa advertising agency that provides an unrivaled level of service.
“The first year was so successful, I mean, it had blown up... We had these tickets piled up of coupons people were bringing back. But everybody calmed down, and our accountant says, ‘Hey, we’re up 9%, 10%.’” - Nick Hillman, Activities Director, St. Demetrios Greek Orthodox Church Greek Festival
“I started advertising 10 years ago because Valpak was a well-known name. Valpak has positively changed my business by increasing my car count each month. My perception of Valpak has changed through the years. Valpak is more digital than I first expected. I would recommend Valpak to other businesses.” – David Becker, Operator, Meineke Car Care Center
The cost to advertise with Valpak in Cedar Rapids starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Cedar Rapids area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Up to 110,000 top households in Cedar Rapids and surrounding communities receive Valpak each month. You can also advertise to 260,000 homes across the state in areas like Des Moines and Iowa City. View the map and schedule for the Cedar Rapids area.
If you’re looking to advertise your business in Cedar Rapids on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Cedar Rapids, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
With an open rate of 93% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards reach consumers in Cedar Rapids with 14% more income than the local average. To explore additional targeting options and direct mail formats for Cedar Rapids area businesses, visit our customizable postcards page.
Yes! Cedar Rapids businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
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