Valpak direct mail can open up new neighborhoods for your business. The affordable, flexible print formats in The Blue Envelope® take your brand message further in Kansas City and surrounding areas. Valpak of Greater Kansas City can also create a budget-friendly digital marketing solution to drive results across all platforms. From Olathe, KS to Liberty, MO – Valpak will handle your direct mail and digital marketing like it’s our business.
While many metro areas have diverse business climates, the wide-ranging types and sizes of Greater Kansas City’s industries are the blueprint for American ingenuity. Tech startups in Lenexa, BBQ restaurants in Midtown and thousands of other small businesses throughout the region thrive alongside Fortune 1000 corporations. Whether you run a bowling alley in Overland Park or own a beauty salon in Excelsior Springs, Valpak presents opportunities to reach consumers in Greater Kansas City with 20% higher income and 16% higher purchasing power than the local average. Statewide, Valpak reaches 550,000 top households, including the Wichita area.
With 140 office locations, Valpak is recognized as the national leader in direct mail. Over 430 million Blue Envelopes were mailed to more than 38 million addresses just last year. Of the households that receive Valpak, 82% look at every ad inside the envelope and 72% set aside 1-4 Valpak coupons to use or share. Will yours be one of them?
Since 1968, direct mail coupons have been our most popular and affordable product. Valpak direct mail coupons drive targeted consumers to give your business a try.
Some businesses need more advertising real estate and Valpak direct mail flyers are the solution. Flyers are a larger-print format of our signature coupons that can be used to promote menus, seasonal events and special sales.
Valpak direct mail cardstock give businesses with customer reward programs a cost-effective alternative to developing a rewards app. Unique bar codes can be printed on each cardstock piece to track offer responses and consumer address matchback helps businesses identify the households that redeem their offers.
Valpak solo direct mail is the favorable choice for businesses seeking to elevate 1-to-1 marketing efforts. Businesses can use stand-alone postcards to command audiences’ attention with timely promotions delivered to households based on income, size and location.
If you’re new to solo direct mail, Valpak neighborhood-targeted postcards is an affordable alternative to custom postcards. Mailed to the same high-income households as the Valpak envelope, these turnkey postcards include creative design, artwork, lists, addressing, processing, print and postage for one low rate with limited availability.
Our expertise in digital marketing earned Valpak the Google Premier Partner badge, a distinction given to agencies that develop and maintain successful online ad campaigns. If you’re looking to improve your online footprint, Valpak’s suite of digital marketing products will help get the job done.
It’s imperative every business has a website but a recent survey found 40% of small businesses don’t. If you’re one of them, our web design team will build your site from the ground up using best practices for mobile and user friendliness. Or, our team can optimize your current site so visitors can navigate your webpages easily with shorter loading times.
91.5% of all online traffic comes from the first page of Google search results, making it crucial your business site lands as close to the top of page 1 as possible. Valpak of Greater Kansas City has two ways to help get it there: earned media and paid marketing services.
Valpak’s SEM will get your website closer to the top of search engine results pages (SERPs) with paid, targeted ads. As a Google Ads certified digital marketing agency in Kansas City, Valpak can manage your entire campaign, from setup to reporting.
Display advertising includes banners and digital billboards that target local audiences at the bottom of the sales funnel with ads placed on apps, popular websites and social media platforms. Display ads grab attention by targeting mobile devices based on certain criteria and drive consumers to your website.
Valpak can help you tap into the 2-plus billion active monthly users on Facebook and 126 million daily Twitter users by incorporating social media into your marketing strategy. Valpak can help increase your online visibility and build your followers with ad programs that come in two forms: Reach & Offers and Reach & Leads.
Valpak of Greater Kansas City has decades of experience helping businesses like yours grow their brand power and customer base through direct mail and digital marketing solutions. Our knowledgeable consultants are dedicated to helping your business achieve its sales goals. Check out our local coupons page to see the Kansas City, KS businesses that advertise with us.
No matter the industry, more than 35,000 businesses see success advertising with Valpak.
“Valpak has been amazing in reaching our specific customer base. The marketing doesn’t target customers not in our area that would never use our store. We get the marketing we need… It’s quick, simple, convenient and doesn’t require much on our end. The return is visible and target audience is easy to reach.” – DJ McConville, Manager, The UPS Store
Stay in control of your marketing ROI with Valpak of Greater Kansas City’s performance dashboard and call tracking features. Monitor clicks and calls that result from your printed and digital ads. This affords you better proof of performance and the power to manage your local advertising efforts to maximize your ROI.
Sources: Claritas data with current year projections, Sept. 2021 (compared to the average Greater Kansas City consumer). Valpak® Readership Study, April 2021.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“Valpak has been amazing in reaching our specific customer base. The marketing doesn’t target customers not in our area that would never use our store. We get the marketing we need… It’s quick, simple, convenient and doesn’t require much on our end. The return is visible and target audience is easy to reach.”
DJ MCCONVILLE, MANAGER, THE UPS STORE
Contact your Valpak of Greater Kansas City advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 500,000 qualified households in Kansas City and surrounding communities for as little as pennies per household.
|Copy Deadline||Households Reached|
|Oct. Schedule||2021 Mail Dates||Oct. 1 2021||Estimated In-Home Date||Oct. 4 2021||Copy Deadline||Sep. 15 2021||Households Reached||500,000|
|Oct. Schedule||2021 Mail Dates||Oct. 29 2021||Estimated In-Home Date||Nov. 1 2021||Copy Deadline||Oct. 13 2021||Households Reached||500,000|
|Nov. Schedule||2021 Mail Dates||Nov. 24 2021||Estimated In-Home Date||Nov. 29 2021||Copy Deadline||Nov. 8 2021||Households Reached||460,000|
|Dec. Schedule||2021 Mail Dates||Dec. 30 2021||Estimated In-Home Date||Jan. 3 2022||Copy Deadline||Dec. 10 2021||Households Reached||460,000|
|Jan. Schedule||2021 Mail Dates||Jan. 28 2022||Estimated In-Home Date||Jan. 31 2022||Copy Deadline||Jan. 12 2022||Households Reached||460,000|
|Feb. Schedule||2021 Mail Dates||Feb. 25 2022||Estimated In-Home Date||Feb. 28 2022||Copy Deadline||Feb. 9 2022||Households Reached||460,000|
|Apr. Schedule||2021 Mail Dates||Apr. 1 2022||Estimated In-Home Date||Apr. 4 2022||Copy Deadline||Mar. 16 2022||Households Reached||500,000|
|Apr. Schedule||2021 Mail Dates||Apr. 28 2022||Estimated In-Home Date||May. 2 2022||Copy Deadline||Apr. 12 2022||Households Reached||500,000|
|May. Schedule||2021 Mail Dates||May. 27 2022||Estimated In-Home Date||May. 31 2022||Copy Deadline||May. 11 2022||Households Reached||500,000|
|Jul. Schedule||2021 Mail Dates||Jul. 1 2022||Estimated In-Home Date||Jul. 5 2022||Copy Deadline||Jun. 15 2022||Households Reached||460,000|
|Jul. Schedule||2021 Mail Dates||Jul. 29 2022||Estimated In-Home Date||Aug. 1 2022||Copy Deadline||Jul. 13 2022||Households Reached||460,000|
|Aug. Schedule||2021 Mail Dates||Aug. 19 2022||Estimated In-Home Date||Aug. 22 2022||Copy Deadline||Aug. 3 2022||Households Reached||500,000|
|Sep. Schedule||2021 Mail Dates||Sep. 9 2022||Estimated In-Home Date||Sep. 12 2022||Copy Deadline||Aug. 23 2022||Households Reached||500,000|
|Sep. Schedule||2021 Mail Dates||Sep. 30 2022||Estimated In-Home Date||Oct. 3 2022||Copy Deadline||Sep. 14 2022||Households Reached||500,000|
|Oct. Schedule||2021 Mail Dates||Oct. 28 2022||Estimated In-Home Date||Oct. 31 2022||Copy Deadline||Oct. 12 2022||Households Reached||460,000|
|Nov. Schedule||2021 Mail Dates||Nov. 26 2022||Estimated In-Home Date||Nov. 29 2022||Copy Deadline||Nov. 8 2022||Households Reached||500,000|
|Dec. Schedule||2021 Mail Dates||Dec. 30 2022||Estimated In-Home Date||Jan. 3 2023||Copy Deadline||Dec. 12 2022||Households Reached||460,000|
Vincent LoSchiavo, owner of Antonio’s Real Italian Pizza has advertised with Valpak for over 15 years. Vincent credits Valpak’s Blue Envelope of coupons as the reason he was able to grow his family business. Vincent says Valpak is “very cost-effective” and showcases local businesses, which helps advertisers become more successful because “people love local.” Vincent “absolutely” recommends Valpak to other businesses because it’s “a very cost-effective way to get your brand into the marketplace, to show people within the community that you have such unique products, and it’s just a great form of advertising.” If you want to see similar results, call Valpak of Greater Kansas City today to get started!
Valpak costs as little as 3 to 5 cents per household in Kansas City. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Kansas City area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.
Valpak mails to as many as 500,000 of the top households in the Greater Kansas City area, including Overland Park, Olathe and Lenexa, KS and Independence, Liberty, Kearney, Excelsior Springs and Grandview, MO 12 times a year (550,000 total statewide, including Wichita). View the Kansas City area map and schedule.
Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Kansas City. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Greater Kansas City area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards also reach an audience in Kansas City with 20% higher income and 16% higher purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the Greater Kansas City area, check out our customizable postcards.
You bet it does! Your Valpak rep in Kansas City will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.
© 2021 All Rights Reserved