Ready to take your small or midsize business to the majors? Here in the home of the major league bat, Valpak of Kentucky has been helping businesses of all sizes and industries reach new customers and turn them into loyal fans.
For decades, we’ve helped businesses like yours succeed with our direct mail model, digital marketing solutions and intimate knowledge of the Louisville area. With Valpak behind you, your business can stand out from the competition and hit a home run of your own.
Advertising to local homes can help your small or medium-sized business build brand awareness and reach new customers. Valpak of Kentucky can help you grow and achieve your goals in a measured and targeted way. Whether you run an oil change business in Jeffersonville or own a spa in Valley Station, Valpak small business marketing can help you reach consumers with an average home value 30% higher than surrounding areas.1
Every month, 230,000 consumers in the Louisville area receive Valpak’s famous Blue Envelope. With 81% of consumers nationwide looking at every ad inside and 69% of recipients setting aside 1-4 Valpak coupons for future use, Valpak coupons have the power to reach and impact consumers looking to spend money with your business. Among direct mail services, Valpak is a national leader in the industry – and one of the most iconic and celebrated.
There are a variety of solutions and formats for your direct mail Louisville advertisement. Explore this comprehensive list to see which products suit your business:
The true power of marketing comes from a multichannel approach. By incorporating digital products into your direct mail campaign, you can generate more responses and boost the effectiveness of your brand. Search engines can motivate a consumer to shop for a new vehicle in Fern Creek or locate a fitness center in Okolona. Plus, a mirror offer of your coupon on valpak.com has the power to help consumers find your business online no matter which platform they’re using. Digital marketing in the Louisville area you can count on might be hard to find, but Valpak is the Louisville advertising agency that provides custom solutions tailored to your business. Our digital suite of products include:
1. Compared to the average Kentucky consumer. Claritas data with current year projections, August 2019.
2. 2019 Valpak® Readership Study, April 2019.
For over 25 years, Valpak of Kentucky has been helping businesses like yours succeed and grow. With a plethora of print and digital solutions, we’ll team up with you to reach your sales goals again and again. Our consultants are excited to work with you to build a custom advertising package regardless of your industry.
Local businesses are excited they chose Valpak as their advertising partner. Follow us on Facebook to learn more about us and check out our local coupons page to see the area businesses that trust Valpak with their Louisville advertising, including the ones you see below:
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Valpak’s reach can also be found throughout the U.S. and Canada; there are over 140 office locations servicing local small and medium businesses just like yours! With more than 50 years of experience in the direct mail space, it’s no wonder our clients across the country turn to Valpak for their direct mail and digital marketing needs.
Are you ready to go beyond “exposure” to know exactly how your advertisement performs? Gain analytic insight with performance tracking to help you identify key performance indicators (KPIs) and gauge the success of your campaign. Valpak of Kentucky’s call tracking service offers the response tracking you’re looking for including the days and times of the week you receive the highest call volume. And our performance dashboard gives you easy access to all the information in one place to better inform your decision-making for future campaigns.
DIRECT MAIL
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
DIGITAL MARKETING
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
ROI Marketing
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
Contact your Valpak of Kentucky advertising agency today for a free small business marketing consultation. We’ll walk you through how you can reach as many as 230,000 qualified households in Louisville and surrounding communities for as little as pennies per household.
Mail Dates | Estimated In-Home Date | Copy Deadline | Households Reached | |||||
|---|---|---|---|---|---|---|---|---|
| Apr. Schedule | 2020 Mail Dates | Apr. 17 2020 | Estimated In-Home Date | Apr. 20 2020 | Copy Deadline | Apr. 1 2020 | Households Reached | 230,000 |
| May. Schedule | 2020 Mail Dates | May. 15 2020 | Estimated In-Home Date | May. 18 2020 | Copy Deadline | Apr. 29 2020 | Households Reached | 230,000 |
| Jun. Schedule | 2020 Mail Dates | Jun. 5 2020 | Estimated In-Home Date | Jun. 8 2020 | Copy Deadline | May. 20 2020 | Households Reached | 230,000 |
| Jul. Schedule | 2020 Mail Dates | Jul. 3 2020 | Estimated In-Home Date | Jul. 6 2020 | Copy Deadline | Jun. 16 2020 | Households Reached | 230,000 |
| Jul. Schedule | 2020 Mail Dates | Jul. 31 2020 | Estimated In-Home Date | Aug. 3 2020 | Copy Deadline | Jul. 15 2020 | Households Reached | 230,000 |
| Aug. Schedule | 2020 Mail Dates | Aug. 28 2020 | Estimated In-Home Date | Aug. 31 2020 | Copy Deadline | Aug. 12 2020 | Households Reached | 230,000 |
| Oct. Schedule | 2020 Mail Dates | Oct. 2 2020 | Estimated In-Home Date | Oct. 5 2020 | Copy Deadline | Sep. 16 2020 | Households Reached | 230,000 |
| Oct. Schedule | 2020 Mail Dates | Oct. 30 2020 | Estimated In-Home Date | Nov. 2 2020 | Copy Deadline | Oct. 14 2020 | Households Reached | 230,000 |
| Nov. Schedule | 2020 Mail Dates | Nov. 28 2020 | Estimated In-Home Date | Dec. 1 2020 | Copy Deadline | Nov. 10 2020 | Households Reached | 230,000 |
| Jan. Schedule | 2020 Mail Dates | Jan. 2 2021 | Estimated In-Home Date | Jan. 5 2021 | Copy Deadline | Dec. 14 2020 | Households Reached | 230,000 |
| Jan. Schedule | 2020 Mail Dates | Jan. 29 2021 | Estimated In-Home Date | Feb. 1 2021 | Copy Deadline | Jan. 13 2021 | Households Reached | 230,000 |
| Feb. Schedule | 2020 Mail Dates | Feb. 26 2021 | Estimated In-Home Date | Mar. 1 2021 | Copy Deadline | Feb. 10 2021 | Households Reached | 230,000 |
| Apr. Schedule | 2020 Mail Dates | Apr. 2 2021 | Estimated In-Home Date | Apr. 5 2021 | Copy Deadline | Mar. 17 2021 | Households Reached | 230,000 |
| Apr. Schedule | 2020 Mail Dates | Apr. 30 2021 | Estimated In-Home Date | May. 3 2021 | Copy Deadline | Apr. 14 2021 | Households Reached | 230,000 |
| May. Schedule | 2020 Mail Dates | May. 28 2021 | Estimated In-Home Date | Jun. 1 2021 | Copy Deadline | May. 12 2021 | Households Reached | 230,000 |
| Jul. Schedule | 2020 Mail Dates | Jul. 2 2021 | Estimated In-Home Date | Jul. 6 2021 | Copy Deadline | Jun. 16 2021 | Households Reached | 230,000 |
| Jul. Schedule | 2020 Mail Dates | Jul. 30 2021 | Estimated In-Home Date | Aug. 2 2021 | Copy Deadline | Jul. 14 2021 | Households Reached | 230,000 |
| Aug. Schedule | 2020 Mail Dates | Aug. 27 2021 | Estimated In-Home Date | Aug. 30 2021 | Copy Deadline | Aug. 11 2021 | Households Reached | 230,000 |
| Oct. Schedule | 2020 Mail Dates | Oct. 1 2021 | Estimated In-Home Date | Oct. 4 2021 | Copy Deadline | Sep. 15 2021 | Households Reached | 230,000 |
| Oct. Schedule | 2020 Mail Dates | Oct. 29 2021 | Estimated In-Home Date | Nov. 1 2021 | Copy Deadline | Oct. 13 2021 | Households Reached | 230,000 |
| Nov. Schedule | 2020 Mail Dates | Nov. 27 2021 | Estimated In-Home Date | Nov. 30 2021 | Copy Deadline | Nov. 9 2021 | Households Reached | 230,000 |
Valpak of Kentucky is an independently owned Valpak franchise.
Jon Rickert, owner and general manager of Bob’s Burgers & Brew, says, “Valpak seemed to be the right fit for us, so we tried it and it worked. We got a huge response from it; a lot of customers were bringing in Valpak.” Since coupon marketing worked well in their first location, when it came time to advertise their second location, the choice was easy. As a Valpak client for over 12 years, Rickert explains, “It’s our customer’s favorite coupon, it works the best for us and we get the most redemption by a lot on Valpak.” Restaurants like Bob’s Burgers & Brew is just one of many local small businesses to reap the rewards from advertising through direct mail.
“Valpak’s consistent monthly mailings have generated a better return on investment than any other advertising we’ve done.” – Bob Driver, Action Overhead Door, Inc.
“We have experienced that Valpak has been number one in the digital age. It’s helped us reach a completely different client base… the fact that they can go online and just clip the coupon or go on their phone and just click ‘redeem the coupon,’ it allows us to reach new clientele.” - Jennifer Daniel, Fantastic Sams
Valpak is as little as pennies per household in Louisville. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Louisville area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.
Valpak mails to 230,000 top households in Louisville, Southern Indiana and surrounding areas every month. View the Louisville area map and schedule.
Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Louisville. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Louisville area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and PlusOne™ postcards target an audience with more income and purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the Louisville area, check out our customizable postcards.
You bet it does! Your Valpak rep in Louisville will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.
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