Reach up to 230,000 Qualified Households in the Louisville Area

Map & Schedule

Affordable Ways to Advertise in Kentucky

direct mail advertising in LouisvilleReady to take your small or midsize business to the majors? Here in the home of the major league bat, Valpak of Kentucky has been helping businesses of all sizes and industries reach new customers and turn them into loyal fans.

For decades, we’ve helped businesses like yours succeed with our direct mail model, digital marketing solutions and intimate knowledge of the Louisville area. With Valpak behind you, your business can stand out from the competition and hit a home run of your own.

Small Business Advertising Opportunities in Kentucky

Advertising to local homes can help your small or medium-sized business build brand awareness and reach new customers. Valpak of Kentucky can help you grow and achieve your goals in a measured and targeted way. Whether you run an oil change business in Jeffersonville or own a spa in Valley Station, Valpak small business marketing can help you reach consumers with an average home value 30% higher than surrounding areas.1

Louisville Direct Mail Services

Every month, 230,000 consumers in the Louisville area receive Valpak’s famous Blue Envelope. With 81% of consumers nationwide looking at every ad inside and 69% of recipients setting aside 1-4 Valpak coupons for future use, Valpak coupons have the power to reach and impact consumers looking to spend money with your business. Among direct mail services, Valpak is a national leader in the industry – and one of the most iconic and celebrated.
Louisville direct mail ad

There are a variety of solutions and formats for your direct mail Louisville advertisement. Explore this comprehensive list to see which products suit your business:

  • Direct mail coupons – Mailed in The Blue Envelope®, these mini billboards are Valpak’s most popular and affordable direct mail solution.
  • Flyers and circulars – A larger-print format of the Valpak coupon, flyers and circulars are perfect for menus and special sales events.
  • Cardstock – With premium finishes and formats, cardstock is a cost-effective way to stand out in the Blue Envelope.
  • Valpak PlusOne™ – Companion postcard that mails with the Valpak envelope, giving you double exposure at an affordable price.
  • Solo direct mail – Enjoy 1-to-1 direct mail marketing based on your schedule and audience preferences.

Kentucky Digital Marketing Services

digital marketing in louisville
The true power of marketing comes from a multichannel approach. By incorporating digital products into your direct mail campaign, you can generate more responses and boost the effectiveness of your brand. Search engines can motivate a consumer to shop for a new vehicle in Fern Creek or locate a fitness center in Okolona. Plus, a mirror offer of your coupon on has the power to help consumers find your business online no matter which platform they’re using. Digital marketing in the Louisville area you can count on might be hard to find, but Valpak is the Louisville advertising agency that provides custom solutions tailored to your business. Our digital suite of products include:

  • Website design – Work with our talented web development team to create a fresh web presence that’s also mobile-responsive.
  • Display advertising – Hyper-target your best audience with online banners and digital billboards placed on popular websites and apps.
  • Search engine optimization (SEO) – Get found by local consumers and increase traffic to your website via analysis, keyword research and content optimization.
  • Search engine marketing (SEM) – Boost your company’s search results with paid ads near the top of search engine results pages (SERPs).
  • Social media marketing – Go social by growing and connecting with your consumers on social platforms like Facebook and Twitter.

1. Compared to the average Kentucky consumer. Claritas data with current year projections, August 2019.
2. 2019 Valpak® Readership Study, April 2019.

Louisville Area Small Businesses That We Work With

Valpak of Kentucky

For over 25 years, Valpak of Kentucky has been helping businesses like yours succeed and grow. With a plethora of print and digital solutions, we’ll team up with you to reach your sales goals again and again. Our consultants are excited to work with you to build a custom advertising package regardless of your industry.

Local businesses are excited they chose Valpak as their advertising partner. Follow us on Facebook to learn more about us and check out our local coupons page to see the area businesses that trust Valpak with their Louisville advertising, including the ones you see below:

Dough Baby Dough!La Carreta Mexican Restaurant Louisville ky logogarage door repair louisville Action Overhead Door garage door repair in Louisville KY Logolos aztecas mexican restaurant Ole Frijole Louisville, KY

Valpak’s reach can also be found throughout the U.S. and Canada; there are over 140 office locations servicing local small and medium businesses just like yours! With more than 50 years of experience in the direct mail space, it’s no wonder our clients across the country turn to Valpak for their direct mail and digital marketing needs.

Tracking Marketing ROI & Ad Spend

Are you ready to go beyond “exposure” to know exactly how your advertisement performs? Gain analytic insight with performance tracking to help you identify key performance indicators (KPIs) and gauge the success of your campaign. Valpak of Kentucky’s call tracking service offers the response tracking you’re looking for including the days and times of the week you receive the highest call volume. And our performance dashboard gives you easy access to all the information in one place to better inform your decision-making for future campaigns.




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“Valpak’s consistent monthly mailings have generated a better return on investment than any other advertising we’ve done.”


Mailing Areas

Contact your Valpak of Kentucky advertising agency today for a free small business marketing consultation. We’ll walk you through how you can reach as many as 230,000 qualified households in Louisville and surrounding communities for as little as pennies per household.

Mailing Schedule

Apr. Schedule2020 Mail DatesApr. 17 2020Estimated In-Home DateApr. 20 2020Copy DeadlineApr. 1 2020Households Reached230,000
May. Schedule2020 Mail DatesMay. 15 2020Estimated In-Home DateMay. 18 2020Copy DeadlineApr. 29 2020Households Reached230,000
Jun. Schedule2020 Mail DatesJun. 5 2020Estimated In-Home DateJun. 8 2020Copy DeadlineMay. 20 2020Households Reached230,000
Jul. Schedule2020 Mail DatesJul. 3 2020Estimated In-Home DateJul. 6 2020Copy DeadlineJun. 16 2020Households Reached230,000
Jul. Schedule2020 Mail DatesJul. 31 2020Estimated In-Home DateAug. 3 2020Copy DeadlineJul. 15 2020Households Reached230,000
Aug. Schedule2020 Mail DatesAug. 28 2020Estimated In-Home DateAug. 31 2020Copy DeadlineAug. 12 2020Households Reached230,000
Oct. Schedule2020 Mail DatesOct. 2 2020Estimated In-Home DateOct. 5 2020Copy DeadlineSep. 16 2020Households Reached230,000
Oct. Schedule2020 Mail DatesOct. 30 2020Estimated In-Home DateNov. 2 2020Copy DeadlineOct. 14 2020Households Reached230,000
Nov. Schedule2020 Mail DatesNov. 28 2020Estimated In-Home DateDec. 1 2020Copy DeadlineNov. 10 2020Households Reached230,000
Jan. Schedule2020 Mail DatesJan. 2 2021Estimated In-Home DateJan. 5 2021Copy DeadlineDec. 14 2020Households Reached230,000
Jan. Schedule2020 Mail DatesJan. 29 2021Estimated In-Home DateFeb. 1 2021Copy DeadlineJan. 13 2021Households Reached230,000
Feb. Schedule2020 Mail DatesFeb. 26 2021Estimated In-Home DateMar. 1 2021Copy DeadlineFeb. 10 2021Households Reached230,000
Apr. Schedule2020 Mail DatesApr. 2 2021Estimated In-Home DateApr. 5 2021Copy DeadlineMar. 17 2021Households Reached230,000
Apr. Schedule2020 Mail DatesApr. 30 2021Estimated In-Home DateMay. 3 2021Copy DeadlineApr. 14 2021Households Reached230,000
May. Schedule2020 Mail DatesMay. 28 2021Estimated In-Home DateJun. 1 2021Copy DeadlineMay. 12 2021Households Reached230,000
Jul. Schedule2020 Mail DatesJul. 2 2021Estimated In-Home DateJul. 6 2021Copy DeadlineJun. 16 2021Households Reached230,000
Jul. Schedule2020 Mail DatesJul. 30 2021Estimated In-Home DateAug. 2 2021Copy DeadlineJul. 14 2021Households Reached230,000
Aug. Schedule2020 Mail DatesAug. 27 2021Estimated In-Home DateAug. 30 2021Copy DeadlineAug. 11 2021Households Reached230,000
Oct. Schedule2020 Mail DatesOct. 1 2021Estimated In-Home DateOct. 4 2021Copy DeadlineSep. 15 2021Households Reached230,000
Oct. Schedule2020 Mail DatesOct. 29 2021Estimated In-Home DateNov. 1 2021Copy DeadlineOct. 13 2021Households Reached230,000
Nov. Schedule2020 Mail DatesNov. 27 2021Estimated In-Home DateNov. 30 2021Copy DeadlineNov. 9 2021Households Reached230,000

Valpak of Kentucky is an independently owned Valpak franchise.

Advertising with Valpak Gets Results


Jon Rickert, owner and general manager of Bob’s Burgers & Brew, says, “Valpak seemed to be the right fit for us, so we tried it and it worked. We got a huge response from it; a lot of customers were bringing in Valpak.” Since coupon marketing worked well in their first location, when it came time to advertise their second location, the choice was easy. As a Valpak client for over 12 years, Rickert explains, “It’s our customer’s favorite coupon, it works the best for us and we get the most redemption by a lot on Valpak.” Restaurants like Bob’s Burgers & Brew is just one of many local small businesses to reap the rewards from advertising through direct mail.

“Valpak’s consistent monthly mailings have generated a better return on investment than any other advertising we’ve done.” – Bob Driver, Action Overhead Door, Inc.

“We have experienced that Valpak has been number one in the digital age. It’s helped us reach a completely different client base… the fact that they can go online and just clip the coupon or go on their phone and just click ‘redeem the coupon,’ it allows us to reach new clientele.” - Jennifer Daniel, Fantastic Sams

Valpak in Louisville FAQ

How Much Does It Cost to Advertise with Valpak in Louisville?

Valpak is as little as pennies per household in Louisville. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Louisville area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.

Where Does Valpak Mail in Louisville and How Often?

Valpak mails to 230,000 top households in Louisville, Southern Indiana and surrounding areas every month. View the Louisville area map and schedule.

What Are Some of the Best Advertising Options Available in Louisville?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Louisville. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Louisville area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Louisville?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and PlusOne™ postcards target an audience with more income and purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the Louisville area, check out our customizable postcards.

Does Valpak Work in Louisville?

You bet it does! Your Valpak rep in Louisville will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.