Reach up to 230,000 Qualified Households in the Louisville Area

Map & Schedule

Affordable Ways to Advertise in Kentucky

direct mail advertising in LouisvilleReady to take your small or midsize business to the majors? Here in the home of the major league bat, Valpak of Kentucky has been helping businesses of all sizes and industries reach new customers and turn them into loyal fans.

For decades, we’ve helped businesses like yours succeed with our direct mail model, digital marketing solutions and intimate knowledge of the Louisville area. With Valpak behind you, your business can stand out from the competition and hit a home run of your own.

Small Business Advertising Opportunities in Kentucky

Advertising to local homes can help your small or medium-sized business build brand awareness and reach new customers. Valpak of Kentucky can help you grow and achieve your goals in a measured and targeted way. Whether you run an oil change business in Jeffersonville or own a spa in Valley Station, Valpak small business marketing can help you reach consumers with 33% higher income and 27% higher purchasing than the average U.S. consumer.

Louisville Direct Mail Services

Every month, 230,000 consumers in the Louisville area (close to 300,000 statewide, including Lexington) receive Valpak’s famous Blue Envelope. With 8 out of 10 of consumers nationwide looking at every ad inside and almost three-quarters of recipients setting aside 1-4 Valpak coupons for future use, Valpak coupons have the power to reach and impact consumers looking to spend money with your business. Among direct mail services, Valpak is a national leader in the industry – and one of the most iconic and celebrated.
Louisville direct mail ad

There are a variety of solutions and formats for your direct mail Louisville advertisement. Explore this comprehensive list to see which products suit your business:

  • Direct mail coupons – Mailed in The Blue Envelope®, these mini billboards are Valpak’s most popular and affordable direct mail solution.
  • Flyers and circulars – A larger-print format of the Valpak coupon, flyers and circulars are perfect for menus and special sales events.
  • Valpak neighborhood-targeted postcards – Limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing.
  • 1-to-1 custom postcards – Enjoy customizable direct mail marketing postcards based on your schedule and audience preferences.
  • Event postcards – An automated postcard service that reaches a new audience each month. Audiences focuses include birthday, new mover/homeowner and Medicare aging-in.

Kentucky Digital Marketing Services

digital marketing in louisville
The true power of marketing comes from a multichannel approach. By incorporating digital products into your direct mail campaign, you can generate more responses and boost the effectiveness of your brand. Search engines can motivate a consumer to shop for a new vehicle in Fern Creek or locate a fitness center in Okolona. Plus, a mirror offer of your coupon on has the power to help consumers find your business online no matter which platform they’re using. Digital marketing in the Louisville area you can count on might be hard to find, but Valpak is the Louisville advertising agency that provides custom solutions tailored to your business. Our digital suite of products include:

  • Business listing: Get in front of more consumers when you have an online profile on Your business will also be listed on our network of partner websites, search engines and directories to help bring in more leads and sales.
  • Website design – Work with our talented web development team to create a fresh web presence that’s also mobile-responsive.
  • Mobile display advertising – Hyper-target your best audience with online banners and digital billboards that target devices based on interest, location and intent.
  • Search engine marketing (SEM) – Boost your company’s search results with paid ads near the top of search engine results pages (SERPs).
  • Social media advertising – Go social by growing and connecting with your consumers with targeted ads.


Louisville Area Small Businesses That We Work With

Valpak of Kentucky

For over 25 years, Valpak of Kentucky has been helping businesses like yours succeed and grow. With a plethora of print and digital solutions, we’ll team up with you to reach your sales goals again and again. Our consultants are excited to work with you to build a custom advertising package regardless of your industry.

Local businesses are excited they chose Valpak as their advertising partner. Follow us on Facebook to learn more about us and check out our local coupons page to see the area businesses that trust Valpak with their Louisville advertising.

Our reach can also be found throughout the U.S., with nearly 140 office locations servicing local small and midsize businesses just like yours! With more than 50 years of experience in the direct mail space, it’s no wonder our clients across the country turn to Valpak for their direct mail and digital marketing needs.

Tracking Marketing ROI & Ad Spend

Are you ready to go beyond “exposure” to know exactly how your advertisement performs? Gain analytic insight with performance tracking to help you identify key performance indicators (KPIs) and gauge the success of your campaign. Valpak of Kentucky’s call tracking service offers the response tracking you’re looking for including the days and times of the week you receive the highest call volume. And our performance dashboard gives you easy access to all the information in one place to better inform your decision-making for future campaigns.


Sources: Claritas data with current year projections (compared to the average U.S. consumer). 2. Valpak® Readership Study.

Reach Your Target Audience

Blue Envelope


Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

Postcard Advertising


From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

Digital Marketing


Robust digital marketing solutions, including web design, SEM and social media advertising.

valpak testimonial

“Valpak’s consistent monthly mailings have generated a better return on investment than any other advertising we’ve done.”


Mailing Areas

Contact your Valpak of Kentucky advertising agency today for a free small business marketing consultation. We’ll walk you through how you can reach as many as 230,000 qualified households in Louisville and surrounding communities for as little as pennies per household.

Mailing Schedule

Jun. Schedule2023 Mail DatesJun. 30 2023Estimated In-Home DateJul. 3 2023Copy DeadlineJun. 14 2023Households Reached230,000
Jul. Schedule2023 Mail DatesJul. 28 2023Estimated In-Home DateJul. 31 2023Copy DeadlineJul. 12 2023Households Reached230,000
Sep. Schedule2023 Mail DatesSep. 1 2023Estimated In-Home DateSep. 5 2023Copy DeadlineAug. 16 2023Households Reached230,000
Sep. Schedule2023 Mail DatesSep. 29 2023Estimated In-Home DateOct. 2 2023Copy DeadlineSep. 13 2023Households Reached230,000
Oct. Schedule2023 Mail DatesOct. 27 2023Estimated In-Home DateOct. 30 2023Copy DeadlineOct. 11 2023Households Reached230,000
Nov. Schedule2023 Mail DatesNov. 25 2023Estimated In-Home DateNov. 28 2023Copy DeadlineNov. 7 2023Households Reached230,000
Dec. Schedule2023 Mail DatesDec. 28 2023Estimated In-Home DateJan. 2 2024Copy DeadlineDec. 8 2023Households Reached230,000
Jan. Schedule2023 Mail DatesJan. 26 2024Estimated In-Home DateJan. 29 2024Copy DeadlineJan. 10 2024Households Reached230,000
Feb. Schedule2023 Mail DatesFeb. 23 2024Estimated In-Home DateFeb. 26 2024Copy DeadlineFeb. 7 2024Households Reached230,000
Mar. Schedule2023 Mail DatesMar. 29 2024Estimated In-Home DateApr. 1 2024Copy DeadlineMar. 13 2024Households Reached230,000
Apr. Schedule2023 Mail DatesApr. 26 2024Estimated In-Home DateApr. 29 2024Copy DeadlineApr. 10 2024Households Reached230,000
May. Schedule2023 Mail DatesMay. 24 2024Estimated In-Home DateMay. 28 2024Copy DeadlineMay. 8 2024Households Reached230,000
Jun. Schedule2023 Mail DatesJun. 28 2024Estimated In-Home DateJul. 1 2024Copy DeadlineJun. 12 2024Households Reached230,000
Jul. Schedule2023 Mail DatesJul. 26 2024Estimated In-Home DateJul. 29 2024Copy DeadlineJul. 10 2024Households Reached230,000
Aug. Schedule2023 Mail DatesAug. 30 2024Estimated In-Home DateSep. 3 2024Copy DeadlineAug. 14 2024Households Reached230,000
Sep. Schedule2023 Mail DatesSep. 27 2024Estimated In-Home DateSep. 30 2024Copy DeadlineSep. 11 2024Households Reached230,000
Oct. Schedule2023 Mail DatesOct. 25 2024Estimated In-Home DateOct. 28 2024Copy DeadlineOct. 9 2024Households Reached230,000
Nov. Schedule2023 Mail DatesNov. 22 2024Estimated In-Home DateNov. 25 2024Copy DeadlineNov. 6 2024Households Reached230,000
Dec. Schedule2023 Mail DatesDec. 26 2024Estimated In-Home DateDec. 30 2024Copy DeadlineDec. 6 2024Households Reached230,000

Valpak of Kentucky is an independently owned Valpak franchise.

Advertising with Valpak Gets Results

Budget Blinds has been advertising with Valpak since 2011. Owner Krista Guagenti decided to advertise with Valpak after other local franchises recommended Valpak to her as a top ad agency. Krista's business grew over 350% from 2011 to 2015, which she attributes to Valpak and the number of leads brought in through her marketing campaign. Krista would recommend Valpak for all small business advertising.

“Valpak’s consistent monthly mailings have generated a better return on investment than any other advertising we’ve done.” – Bob Driver, Action Overhead Door, Inc.

“We have experienced that Valpak has been number one in the digital age. It’s helped us reach a completely different client base… the fact that they can go online and just clip the coupon or go on their phone and just click ‘redeem the coupon,’ it allows us to reach new clientele.” - Jennifer Daniel, Fantastic Sams

Valpak in Louisville FAQ

How Much Does It Cost to Advertise with Valpak in Louisville?

Valpak is as little as pennies per household in Louisville. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Louisville area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.

Where Does Valpak Mail in Louisville and How Often?

Valpak mails to 230,000 top households in Louisville, Southern Indiana and surrounding areas every month (close to 300,000 across Kentucky, including Lexington). View the Louisville area map and schedule.

What Are Some of the Best Advertising Options Available in Louisville?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Louisville. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Louisville area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Louisville?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards reach an audience with 33% higher income and 27% higher purchasing power than the average U.S. consumer. For even more targeting capabilities and format options for businesses in the Louisville area, check out all our postcard products.

Does Valpak Work in Louisville?

You bet it does! Your Valpak rep in Louisville will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.