Direct Mail Services and Online Advertising in Lansing

Here at the hub of Michigan’s commerce, government, education and culture – it might feel difficult to spread awareness about your small or midsize business beyond a few blocks. But with Valpak of Central Michigan behind you, your brand’s voice can pierce through the noise and resonate with new consumers in more neighborhoods. Connect with Valpak today. Let us put our direct mail marketing and online advertising solutions to work for your business.

Why You Need a Direct Mail Campaign

Valpak is known for its Blue Envelope® of coupons, an iconic bundle of savings that reach nearly 40 million unique addresses each month. This model has prospered for over 40 years and our infrastructure has only improved over that time.

When you advertise with us, you’ll benefit from the inroads we’ve already established and our shared mail concept will cost you just a fraction of what you’d pay to mail marketing materials on your own. On top of that, you can choose which of our NTAs (Neighborhood Trade Areas), groups of 10,000 households based on geodemographics, postal carrier routes and income, receives your offers and how often they do – occasionally, quarterly or monthly.

It’s as simple as detailing your offers, target areas and mailing frequency. We’ll create eye-catching ads in the format of your choice: circulars, single-panel coupons, multi-panel coupons, cardstock with unique imprinting and more.

Online Advertising: Do You Have a Presence?

A great deal of commerce happens offline. But these days, the buyer journey begins with an online search. And here at Valpak of Central Michigan, we can expand your business’ web presence so that consumers think of you before deciding what and where they want to buy.

So why partner with Valpak to market your company online? It’s simple:

  • Get a new website with responsive web design
  • Use our Search Engine Optimization services to help consumers find you online
  • Invest in our Search Engine Marketing strategies to find your customers online
  • Utilize Social Media Marketing to build a following around your company
  • Add a Business Profile Page for your company on
  • Improve your online directory score with our local claiming
  • Track the ROI of your print and digital campaigns

Best Way To Advertise Locally

Ready to take your business to the next level? Interested in reaching more consumers in places like WeWitt, Holt and Grand Ledge? Talk to Valpak of Central Michigan today and let us put our Blue Envelope to work for you.


Valpak of Central Michigan is an independently owned Valpak franchise

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