As the Entertainment Capital of the World, Las Vegas attracts millions of tourists each year with world-class resorts, gambling, fine dining, sightseeing and nightlife. Everywhere you look, a casino, restaurant or sports team is spending thousands of dollars on advertising in Las Vegas. But what about local businesses? How can you weed out these tourists to effectively reach residents with your Las Vegas advertising?
With an economy benefiting from the Las Vegas tourism industry, the population of Las Vegas and Clark County continues to rise. The U.S. Census Bureau reports that from 2010 to 2017, the Vegas population increased by 10%. In 2018, Clark County reported a population of 2.25 million in Las Vegas and surrounding cities:
How are you advertising to these residents? Are you sure you’re doing it right?
No matter which way you turn on the Strip, you’ll see a billboard advertising a casino, show, personal injury lawyer or special event. But what if you want to reach residents with your advertising? Wouldn’t you rather know the audience viewing your Las Vegas advertising actually lives here and is genuinely interested in your products or services? Gambling is best left to the tourists and not for your business. Direct mail, not a billboard, is the sure bet to target owner-occupied, high-income households with your ad spend.
Not all direct mail produces the same results either. You’ll be hard-pressed to find a direct mailer that outperforms Valpak for advertising in Las Vegas. 9 out of 10 households open the Valpak Blue Envelope and 82% look at every ad inside it.1
If you’re searching for the agency with the best advertising in Las Vegas, you’ve come to the right place. Valpak of Las Vegas helps thousands of businesses reach qualified households in Las Vegas, North Las Vegas, Henderson, Pahrump, Elko, Mesquite, Boulder City and other cities in Clark County.
Every month, hundreds of thousands of households open their doors to Valpak’s envelope of coupons from businesses advertising in Las Vegas. Businesses that share space in our envelope share mailing costs for affordable, direct mail advertising. Our local team of Las Vegas advertising experts can help you choose the best direct mail format for your type of business and advertising goals:
Direct mail works for business advertising. Contact your Valpak of Las Vegas team to start seeing results.
Consumers are more connected than ever before, which means your options to reach them with your advertising message are seemingly endless. So how do you choose the right advertising in Las Vegas? Newspaper ads are inexpensive but deliver so-so return on investment. Billboards are flashy but mass marketing rarely provides the revenue results of targeted advertising. Digital marketing is an awesome tool, especially when used in conjunction and to complement direct mail advertising. Social media marketing introduces your business to a savvy, younger audience but these leads are often more top of the funnel.
In creating your marketing strategy, it’s important to identify the key performance indicators (KPIs) to track with your marketing campaign. Will your Las Vegas advertising generate:
Get the performance you deserve from your ad spend by advertising in Las Vegas with Valpak of Las Vegas.
It would be a sin to not consider internet marketing in your advertising strategy. Potential customers across Clark County often start their search for local goods and services from their smartphones. When crafting your internet marketing strategy, it’s critical to ensure that whatever method of digital advertising in Las Vegas you choose, it’s easy to view and take advantage of on smartphones, laptops and desktops. To complement your direct mail marketing, it’s advantageous to consider adding one or more of these digital marketing solutions:
Don’t spin the wheel with your advertising dollars – take charge. As a Google Premier Partner, Valpak of Las Vegas has the expertise to grow your business online with digital advertising in Las Vegas. With the robust capabilities of our performance tracking, we ensure greater ROI for your Las Vegas advertising spend.
1. Among households that receive Valpak. 2018 Valpak® Readership Study, Research Now®, December 2018.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
For specific dates and coverage, contact your Valpak of Las Vegas representative.
|Copy Deadline||Households Reached|
|Apr. Schedule||2019 Mail Dates||Apr. 26 2019||Estimated In-Home Date||May. 1 2019||Copy Deadline||Apr. 11 2019||Households Reached||360,000|
|May. Schedule||2019 Mail Dates||May. 24 2019||Estimated In-Home Date||May. 29 2019||Copy Deadline||May. 9 2019||Households Reached||360,000|
|Jun. Schedule||2019 Mail Dates||Jun. 28 2019||Estimated In-Home Date||Jul. 3 2019||Copy Deadline||Jun. 13 2019||Households Reached||360,000|
|Jul. Schedule||2019 Mail Dates||Jul. 26 2019||Estimated In-Home Date||Jul. 31 2019||Copy Deadline||Jul. 11 2019||Households Reached||360,000|
|Aug. Schedule||2019 Mail Dates||Aug. 23 2019||Estimated In-Home Date||Aug. 28 2019||Copy Deadline||Aug. 8 2019||Households Reached||360,000|
|Sep. Schedule||2019 Mail Dates||Sep. 27 2019||Estimated In-Home Date||Oct. 2 2019||Copy Deadline||Sep. 12 2019||Households Reached||360,000|
|Oct. Schedule||2019 Mail Dates||Oct. 25 2019||Estimated In-Home Date||Oct. 30 2019||Copy Deadline||Oct. 10 2019||Households Reached||360,000|
|Nov. Schedule||2019 Mail Dates||Nov. 22 2019||Estimated In-Home Date||Nov. 27 2019||Copy Deadline||Nov. 7 2019||Households Reached||360,000|
|Dec. Schedule||2019 Mail Dates||Dec. 27 2019||Estimated In-Home Date||Jan. 3 2020||Copy Deadline||Dec. 10 2019||Households Reached||360,000|
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