REACH UP TO 360,000 QUALIFIED HOUSEHOLDS IN LAS VEGAS AND CLARK COUNTY

MAP & SCHEDULE

Reaching the Las Vegas Population

local sports in vegasAs the Entertainment Capital of the World, Las Vegas attracts millions of tourists each year with world-class resorts, gambling, fine dining, sightseeing and nightlife. Everywhere you look, a casino, restaurant or sports team is spending thousands of dollars on advertising in Las Vegas. But what about local businesses? How can you weed out these tourists to effectively reach residents with your Las Vegas advertising?

With an economy benefiting from the Las Vegas tourism industry, the population of Las Vegas and Clark County continues to rise. The U.S. Census Bureau reports that from 2010 to 2017, the Vegas population increased by 10%. In 2018, Clark County reported a population of 2.25 million in Las Vegas and surrounding cities:

  • Las Vegas population: 648,224
  • Henderson population: 307,928
  • North Las Vegas population: 249,180
  • Mesquite population: 21,338
  • Boulder City population: 16,508

How are you advertising to these residents? Are you sure you’re doing it right?

Does Billboard Advertising in Vegas Work?

No matter which way you turn on the Strip, you’ll see a billboard advertising a casino, show, personal injury lawyer or special event. But what if you want to reach residents with your advertising? Wouldn’t you rather know the audience viewing your Las Vegas advertising actually lives here and is genuinely interested in your products or services? Gambling is best left to the tourists and not for your business. Direct mail, not a billboard, is the sure bet to target owner-occupied, high-income households with your ad spend.

billboard advertising to homes in las vegas74% of U.S. households look through the advertising mail they receive. Choose direct mail advertising in Las Vegas to:

  • Stand out from the billboards
  • Build your brand
  • Reach residents – not tourists!
  • Grow your business quickly
  • Increase your marketing ROI

Not all direct mail produces the same results either. You’ll be hard-pressed to find a direct mailer that outperforms Valpak for advertising in Las Vegas. 9 out of 10 households open the Valpak Blue Envelope and 85% look at every ad inside it.1  

 

Best Las Vegas Advertising Agency

If you’re searching for the agency with the best advertising in Las Vegas, you’ve come to the right place. Valpak of Las Vegas helps thousands of businesses reach qualified households in Las Vegas, North Las Vegas, Henderson, Pahrump, Elko, Mesquite, Boulder City and other cities in Clark County.

Every month, hundreds of thousands of households open their doors to Valpak’s envelope of coupons from businesses advertising in Las Vegas. Businesses that share space in our envelope share mailing costs for affordable, direct mail advertising. Our local team of Las Vegas advertising experts can help you choose the best direct mail format for your type of business and advertising goals:

  • Coupons to advertise your business in The Blue Envelope®
  • Flyers to promote special events, menus or multiple locations
  • Cardstock to reward customers with loyalty cards and programs
  • Solo direct mail to outperform the competition on your schedule

Direct mail works for business advertising. Contact your Valpak of Las Vegas team to start seeing results.

Las Vegas Advertising Rates

advertise to las vegas homesConsumers are more connected than ever before, which means your options to reach them with your advertising message are seemingly endless. So how do you choose the right advertising in Las Vegas? Newspaper ads are inexpensive but deliver so-so return on investment. Billboards are flashy but mass marketing rarely provides the revenue results of targeted advertising. Digital marketing is an awesome tool, especially when used in conjunction and to complement direct mail advertising. Social media marketing introduces your business to a savvy, younger audience but these leads are often more top of the funnel.

In creating your marketing strategy, it’s important to identify the key performance indicators (KPIs) to track with your marketing campaign. Will your Las Vegas advertising generate:

  1. More revenue
  2. More leads
  3. Lower costs per lead
  4. Higher customer lifetime value
  5. Lower customer acquisition costs
  6. Higher lead-to-customer ratio
  7. More phone calls
  8. More visits to your website
  9. More visits to your social channels
  10. A good return on investment?

Get the performance you deserve from your ad spend by advertising in Las Vegas with Valpak of Las Vegas.

Advertising in Las Vegas with Internet Marketing

vegas internet marketingIt would be a sin to not consider internet marketing in your advertising strategy. Potential customers across Clark County often start their search for local goods and services from their smartphones. When crafting your internet marketing strategy, it’s critical to ensure that whatever method of digital advertising in Las Vegas you choose, it’s easy to view and take advantage of on smartphones, laptops and desktops. To complement your direct mail marketing, it’s advantageous to consider adding one or more of these digital marketing solutions:

Don’t spin the wheel with your advertising dollars – take charge. As a Google Premier Partner, Valpak of Las Vegas has the expertise to grow your business online with digital advertising in Las Vegas. With the robust capabilities of our performance tracking, we ensure greater ROI for your Las Vegas advertising spend.

1. Among households that recall receiving Valpak. 2018 Valpak® Readership Study, Research Now®, May 2018.

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

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valpak testimonial

“We’ve actually tried other competitors from Valpak and I will tell you, Valpak works better than the competitors. We’ve tried it, we’ve marketed it and we’ll have different ones we can tell different areas, and Valpak’s product for whatever reason gets us a much better return. Customer retention is very expensive and getting a new customer is even more expensive. Valpak, for the dollar of what we spend and what we get, is a great investment.”

RICK LEWIS, OWNER, GOLD RUSH JEWELERS

MAILING AREAS

For specific dates and coverage, contact your Valpak of Las Vegas representative.

MAILING SCHEDULE

Sep. Schedule2018 Mail DatesSep. 28 2018Estimated In-Home DateOct. 3 2018Copy DeadlineSep. 13 2018Households Reached360,000
Oct. Schedule2018 Mail DatesOct. 26 2018Estimated In-Home DateOct. 31 2018Copy DeadlineOct. 11 2018Households Reached360,000
Nov. Schedule2018 Mail DatesNov. 24 2018Estimated In-Home DateNov. 29 2018Copy DeadlineNov. 7 2018Households Reached360,000
Dec. Schedule2018 Mail DatesDec. 28 2018Estimated In-Home DateJan. 3 2019Copy DeadlineDec. 11 2018Households Reached360,000
Jan. Schedule2018 Mail DatesJan. 25 2019Estimated In-Home DateJan. 30 2019Copy DeadlineJan. 9 2019Households Reached360,000
Feb. Schedule2018 Mail DatesFeb. 22 2019Estimated In-Home DateFeb. 27 2019Copy DeadlineFeb. 7 2019Households Reached360,000
Mar. Schedule2018 Mail DatesMar. 29 2019Estimated In-Home DateApr. 3 2019Copy DeadlineMar. 14 2019Households Reached360,000
Apr. Schedule2018 Mail DatesApr. 26 2019Estimated In-Home DateMay. 1 2019Copy DeadlineApr. 11 2019Households Reached360,000
May. Schedule2018 Mail DatesMay. 24 2019Estimated In-Home DateMay. 29 2019Copy DeadlineMay. 9 2019Households Reached360,000
Jun. Schedule2018 Mail DatesJun. 28 2019Estimated In-Home DateJul. 3 2019Copy DeadlineJun. 13 2019Households Reached360,000
Jul. Schedule2018 Mail DatesJul. 26 2019Estimated In-Home DateJul. 31 2019Copy DeadlineJul. 11 2019Households Reached360,000
Aug. Schedule2018 Mail DatesAug. 23 2019Estimated In-Home DateAug. 28 2019Copy DeadlineAug. 8 2019Households Reached360,000
Sep. Schedule2018 Mail DatesSep. 27 2019Estimated In-Home DateOct. 2 2019Copy DeadlineSep. 12 2019Households Reached360,000
Oct. Schedule2018 Mail DatesOct. 25 2019Estimated In-Home DateOct. 30 2019Copy DeadlineOct. 10 2019Households Reached360,000
Nov. Schedule2018 Mail DatesNov. 22 2019Estimated In-Home DateNov. 27 2019Copy DeadlineNov. 7 2019Households Reached360,000
Dec. Schedule2018 Mail DatesDec. 27 2019Estimated In-Home DateJan. 2 2020Copy DeadlineDec. 10 2019Households Reached360,000

Valpak of Las Vegas is an independently owned Valpak franchise.

Campus West Liquor Depot Advertising Testimonial

Joe Musa, the owner of Campus West Liquor Depot, has been in business for 34 years and worked with Valpak for the past 12 years. He credits Valpak with reaching the best homes in the best local neighborhoods around his store to bring in new customers – around 200 to 300 new customers a month. Joe tracks the performance of his advertising and appreciates how Valpak has grown with the changing of the times. Campus West Liquor Depot uses Valpak for its digital marketing solutions too. Joe’s local Valpak office even helps him increase brand awareness on his store’s social media accounts. He appreciates the firepower Valpak has to research the most-effective advertising solutions and the consistent new business he gets from advertising with his local Valpak franchise. Partnering with Valpak has been a success and Joe recommends that his business friends and family use Valpak to increase their advertising return on investment.