Lexington Local Advertising & Direct Mail
Usually, it’s the safe bet that nets you the smallest reward. But Valpak of Lexington is a sure bet that stands to net your small or mid-size business huge gains in patronage and customer loyalty. We’ve got the pedigree and track record to prove it. Contact Valpak of Lexington today to learn how we can put our direct mail marketing and digital advertising solutions to work for you.
Direct Response Marketing in Kentucky
Knocking on every door in the Greater Lexington area is one way to get the word out about your business, but it isn’t cost effective. Valpak and its Blue Envelope® of coupons empowers you to take your print message to the neighborhoods most likely to respond to your brand’s products and services. Our shared mailing system saves you money on direct mail marketing, and it’s precise.
We’ve mapped out the entire area into groups of 10,000 households we refer to as NTAs (Neighborhood Trade Areas). Valpak will mail your brand’s message to as many or as few of these NTAs as you’d like, making your dollar go further and improving the likelihood your message makes it to receptive households. And you can mail your targeted NTAs monthly, seasonally or occasionally. You can also try new NTAs or different approaches to fine tune your message and its delivery.
Work with us on an ad campaign and choose the mail format that serves your company best:
Online Marketing Strategies for Small Business
To some it seems like a gamble and to others it seems like chicanery. But for the companies leveraging digital marketing – the increased revenue, the higher frequency of foot traffic, the deeper loyalty and hard numbers reveal how essential it is to build a strong business presence online. As a Google AdWords Premier SMB Partner, Valpak is especially suited to help your business gain or expand its foothold in a world where much shopping starts online – whether the sale is closed on or offline.
Get a custom website built by Valpak, bearing your company’s branding and philosophies. Even if you already have a website, our BPPs (Business Profile Pages) will help expand your organization’s web presence through SEO (Search Engine Optimization) and the authority of having your business’ profile displayed on Valpak.com. We also offer a full suite of SEM (Search Engine Marketing) services that’ll put your brand’s message directly in front of your target audience online.
Small Business Proof of Performance
And about those hard numbers – Valpak’s custom Performance Tracking Dashboard will empower your business to follow every ad dollar out the door and back. Our performance tracking tools will help you monitor how consumers respond to your print ads, BPPs, digital coupons and more. Not ready to dive that deep? We also offer call tracking so you can monitor the calls coming into your business and how they’re being handled by your staff.
Business Advertising Ideas That Work
Reach as many as 60,000 qualified households in Richmond, Georgetown, Nicholasville, Winchester, Berea, Versailles and Paris – along with Fayette County and beyond. Contact Valpak of Lexington today and let us introduce your business to new neighborhoods.
Valpak of Lexington is an independently owned Valpak franchise