Reach up to 60,000 Qualified Households in Fayette & Jessamine Counties

Map & Schedule

Direct Response Marketing in Kentucky

marketing and advertising for Lexington KYUsually, it’s the safe bet that nets you the smallest reward. But Valpak of Lexington is a sure bet that stands to net your small or mid-size business huge gains in patronage and customer loyalty. We’ve got the pedigree and track record to prove it. Contact Valpak of Lexington today to learn how we can put our direct mail marketing and digital advertising solutions to work for you, whether you own a beauty salon in Brighton or a bowling alley in Brannon.

Knocking on every door in the greater Lexington area is one way to get the word out about your business, but it isn’t cost effective. Valpak and its iconic Blue Envelope empowers you to take your print message to the neighborhoods most likely to respond to your brand’s products and services. Our shared mailing system saves you money on direct mail marketing, and it’s precise. Valpak of Lexington also provides digital marketing to expand your organization’s web presence through custom websites, a business profile page on valpak.com and more.

Direct Mail in Lexington

Since 1968, Valpak has operated as the national leader in direct mail with nearly 140 office locations. Your local team of Lexington advertising experts can help you reach 60,000 households in Fayette and Jessamine counties with 49% higher income and 42% more purchasing power.1 Call today to find out which products are right for your business, including:
direct mail marketing in Lexington KY

  • Coupons: Single-panel inserts in our famous Blue Envelope
  • Circulars: Perfect for printing menus and flyers
  • Cardstock: Customizable options that drive consumer action
  • Valpak PlusOne™: Affordable postcards with extremely limited inventory
  • Solo direct mail: Specialty print formats to use between mailings

1. Compared to the average Lexington consumer. Claritas data with current year projections, Sept. 2019.

Lexington Digital Marketing Services

While synonymous with direct mail, Valpak’s expertise in digital marketing is equally impressive. If you’re looking to improve your online footprint, we offer a full suite of digital advertising solutions:
digital marketing services Lexington KY

Small Businesses in Lexington That We Work With

Local businesses that choose Valpak for their direct mail and digital marketing are happy they did. Check out our local coupons page to see the Lexington businesses that advertise with us, including these companies you see below:

Miyako SushiFORMERLY ASUKAAsuka tepanyaki grill sushi

Valpak’s marketing consultants are knowledgeable and experienced in helping businesses like yours grow and achieve their sales goals. Don’t just take our word for it; see what our clients have to say:

“With Valpak, if a customer goes through you guys to get their granite and they need something, you have tracking… Valpak has been a tremendous asset to us. I love having it. It’s very convenient.” – Elston Quiles, Manager, Affordable Granite & Cabinetry

“I advertise with Valpak in the spring and summer and I can always depend on getting about 20 calls a month! I love Valpak’s call tracking because it really helps to gauge the success of my advertising campaign. I’ve been a customer for a long time and I’ve always recommended Valpak. It’s a great company!” – Jed Kessler, Owner, Rogers Pool & Patio
Valpak of Lexington

Your Proof of Performance

And about those hard numbers – Valpak’s custom performance tracking dashboard will empower your business to follow every ad dollar out the door and back. Our performance tracking tools monitor how consumers respond to your print ads, BPPs, digital coupons and more. Not ready to dive that deep? We also offer call tracking so you can monitor the calls coming into your business and how they’re being handled by your staff.

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

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valpak testimonial

With Valpak, if a customer goes through you guys to get their granite and they need something, you have tracking… Valpak has been a tremendous asset to us. I love having it. It’s very convenient.

ELSTON QUILES, MANAGER, AFFORDABLE GRANITE & CABINETRY

Mailing Areas

Contact your Valpak of Lexington advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 60,000 qualified households in Lexington and surrounding communities for as little as pennies per household.

Mailing Schedule

Aug. Schedule2020 Mail DatesAug. 28 2020Estimated In-Home DateAug. 31 2020Copy DeadlineAug. 12 2020Households Reached60,000
Oct. Schedule2020 Mail DatesOct. 2 2020Estimated In-Home DateOct. 5 2020Copy DeadlineSep. 16 2020Households Reached60,000
Oct. Schedule2020 Mail DatesOct. 30 2020Estimated In-Home DateNov. 2 2020Copy DeadlineOct. 14 2020Households Reached60,000
Nov. Schedule2020 Mail DatesNov. 28 2020Estimated In-Home DateDec. 1 2020Copy DeadlineNov. 10 2020Households Reached60,000
Jan. Schedule2020 Mail DatesJan. 2 2021Estimated In-Home DateJan. 5 2021Copy DeadlineDec. 14 2020Households Reached60,000
Jan. Schedule2020 Mail DatesJan. 29 2021Estimated In-Home DateFeb. 1 2021Copy DeadlineJan. 13 2021Households Reached60,000
Feb. Schedule2020 Mail DatesFeb. 26 2021Estimated In-Home DateMar. 1 2021Copy DeadlineFeb. 10 2021Households Reached60,000
Apr. Schedule2020 Mail DatesApr. 2 2021Estimated In-Home DateApr. 5 2021Copy DeadlineMar. 17 2021Households Reached60,000
Apr. Schedule2020 Mail DatesApr. 30 2021Estimated In-Home DateMay. 3 2021Copy DeadlineApr. 14 2021Households Reached60,000
May. Schedule2020 Mail DatesMay. 28 2021Estimated In-Home DateJun. 1 2021Copy DeadlineMay. 12 2021Households Reached60,000
Jul. Schedule2020 Mail DatesJul. 2 2021Estimated In-Home DateJul. 6 2021Copy DeadlineJun. 16 2021Households Reached60,000
Jul. Schedule2020 Mail DatesJul. 30 2021Estimated In-Home DateAug. 2 2021Copy DeadlineJul. 14 2021Households Reached60,000
Aug. Schedule2020 Mail DatesAug. 27 2021Estimated In-Home DateAug. 30 2021Copy DeadlineAug. 11 2021Households Reached60,000
Oct. Schedule2020 Mail DatesOct. 1 2021Estimated In-Home DateOct. 4 2021Copy DeadlineSep. 15 2021Households Reached60,000
Oct. Schedule2020 Mail DatesOct. 29 2021Estimated In-Home DateNov. 1 2021Copy DeadlineOct. 13 2021Households Reached60,000
Nov. Schedule2020 Mail DatesNov. 27 2021Estimated In-Home DateNov. 30 2021Copy DeadlineNov. 9 2021Households Reached60,000

Valpak of Lexington is an independently owned Valpak franchise.

Video Testimonial: Railcar Modern American Kitchen

 
Jared Clarke, executive chef/owner of Railcar Modern American Kitchen, says Valpak has gotten his restaurant’s name out in the community. Jared advertises in The Blue Envelope every month, rotating different zip codes “to make sure that we’re getting the broadest range of clients in here as possible.” Valpak’s data analytics enable Jared to know exactly where his customer base comes from – something other marketing agencies treat as “privileged information.” Jared adds that his ad spend comes back to him every month when he sees both new and regular clientele coming through his doors every month with the Railcar’s Valpak coupon in hand. Simply put, Jared vows to continue advertising with Valpak because he gets results, “And that’s the biggest thing for me: to make sure I get results.”

Valpak in Lexington FAQ

How Much Does It Cost to Advertise with Valpak in Lexington?

Valpak costs as little as 2-3 cents per household, inclusive of all design, printing and mailing costs in Lexington. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Lexington area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.

Where Does Valpak Mail in Lexington and How Often?

Valpak mails 12 times a year to 60,000 top households in southern Fayette and northern Jessamine counties. View the Lexington area map and schedule.

How Often Should I Mail?

Frequency is key! Monthly mailings to targeted areas enables your message to reach the right consumers at the right time.

What Are Some of the Best Advertising Options Available in Lexington?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Lexington. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Lexington area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Lexington?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and PlusOne™ postcards also reach an audience in Lexington with 49% higher income and 42% more purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the Lexington area, check out our customizable postcards.

Does Valpak Work in Lexington?

You bet it does! Your Valpak rep in Lexington will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.