Usually, it’s the safe bet that nets you the smallest reward. But Valpak of Lexington is a sure bet that stands to net your small or mid-size business huge gains in patronage and customer loyalty. We’ve got the pedigree and track record to prove it.
Contact Valpak of Lexington today to learn how we can put our direct mail marketing and digital advertising solutions to work for you, whether you own a beauty salon in Brighton or a bowling alley in Brannon.
Knocking on every door in the greater Lexington area is one way to get the word out about your business, but it isn’t cost effective. Valpak and its iconic Blue Envelope empowers you to take your print message to the neighborhoods most likely to respond to your brand’s products and services.
Our shared mailing system saves you money on direct mail marketing, and it’s precise. Valpak of Lexington also provides digital marketing to expand your organization’s web presence through custom websites, a business profile page on valpak.com and more.
Since 1968, Valpak has operated as the national leader in direct mail with nearly 140 office locations. Your local team of Lexington advertising experts can help you reach 60,000 households in Fayette and Jessamine counties with 52% higher income and 39% more purchasing power. Statewide, we mail to 290,000 consumers monthly, including Louisville. Call today to find out which products are right for your business:
While synonymous with direct mail, Valpak’s expertise in digital marketing is equally impressive. If you’re looking to improve your online footprint, we offer a full suite of digital advertising solutions:
Local businesses that choose Valpak for their direct mail and digital marketing are happy they did. Check out our local coupons page to see the Lexington businesses that advertise with us.
Valpak’s marketing consultants are knowledgeable and experienced in helping businesses like yours grow and achieve their sales goals. Don’t just take our word for it; see what our clients have to say:
And about those hard numbers – Valpak’s custom performance tracking dashboard will empower your business to follow every ad dollar out the door and back. Our performance tracking tools monitor how consumers respond to your print ads, BPPs, digital coupons and more. Not ready to dive that deep? We also offer call tracking so you can monitor the calls coming into your business and how they’re being handled by your staff.
Source: Claritas data with current year projections, February 2021 (compared to the average Lexington consumer).
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
Contact your Valpak of Lexington advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 60,000 qualified households in Lexington and surrounding communities for as little as pennies per household.
|Copy Deadline||Households Reached|
|Oct. Schedule||2021 Mail Dates||Oct. 1 2021||Estimated In-Home Date||Oct. 4 2021||Copy Deadline||Sep. 15 2021||Households Reached||60,000|
|Oct. Schedule||2021 Mail Dates||Oct. 29 2021||Estimated In-Home Date||Nov. 1 2021||Copy Deadline||Oct. 13 2021||Households Reached||60,000|
|Nov. Schedule||2021 Mail Dates||Nov. 27 2021||Estimated In-Home Date||Nov. 30 2021||Copy Deadline||Nov. 9 2021||Households Reached||60,000|
|Dec. Schedule||2021 Mail Dates||Dec. 30 2021||Estimated In-Home Date||Jan. 3 2022||Copy Deadline||Dec. 10 2021||Households Reached||60,000|
|Jan. Schedule||2021 Mail Dates||Jan. 28 2022||Estimated In-Home Date||Jan. 31 2022||Copy Deadline||Jan. 12 2022||Households Reached||60,000|
|Feb. Schedule||2021 Mail Dates||Feb. 25 2022||Estimated In-Home Date||Feb. 28 2022||Copy Deadline||Feb. 9 2022||Households Reached||60,000|
|Apr. Schedule||2021 Mail Dates||Apr. 1 2022||Estimated In-Home Date||Apr. 4 2022||Copy Deadline||Mar. 16 2022||Households Reached||60,000|
|Apr. Schedule||2021 Mail Dates||Apr. 29 2022||Estimated In-Home Date||May. 2 2022||Copy Deadline||Apr. 13 2022||Households Reached||60,000|
|May. Schedule||2021 Mail Dates||May. 27 2022||Estimated In-Home Date||May. 31 2022||Copy Deadline||May. 11 2022||Households Reached||60,000|
|Jul. Schedule||2021 Mail Dates||Jul. 1 2022||Estimated In-Home Date||Jul. 5 2022||Copy Deadline||Jun. 15 2022||Households Reached||60,000|
|Jul. Schedule||2021 Mail Dates||Jul. 29 2022||Estimated In-Home Date||Aug. 1 2022||Copy Deadline||Jul. 13 2022||Households Reached||60,000|
|Aug. Schedule||2021 Mail Dates||Aug. 26 2022||Estimated In-Home Date||Aug. 29 2022||Copy Deadline||Aug. 10 2022||Households Reached||60,000|
|Sep. Schedule||2021 Mail Dates||Sep. 30 2022||Estimated In-Home Date||Oct. 3 2022||Copy Deadline||Sep. 14 2022||Households Reached||60,000|
|Oct. Schedule||2021 Mail Dates||Oct. 28 2022||Estimated In-Home Date||Oct. 31 2022||Copy Deadline||Oct. 12 2022||Households Reached||60,000|
|Nov. Schedule||2021 Mail Dates||Nov. 26 2022||Estimated In-Home Date||Nov. 29 2022||Copy Deadline||Nov. 8 2022||Households Reached||60,000|
|Dec. Schedule||2021 Mail Dates||Dec. 30 2022||Estimated In-Home Date||Jan. 3 2023||Copy Deadline||Dec. 12 2022||Households Reached||60,000|
Valpak of Lexington is an independently owned Valpak franchise.
Before Rick Lewis, owner of Gold Rush Jewelers, began advertising with Valpak in the early '90s, he tried several competitors, none of which provided a better return on investment. Gold Jewelers has grown to 5 locations in the North Bay (Santa Rosa, Rohnert Park, Petaluma, Novato and San Rafael) and Rick attributes much of this success to Valpak advertising. He likes that Valpak is easy to work with and flexible to design and offer changes, so he doesn't waste time. Every month, hundreds of new and loyal customers alike visit their local Gold Rush Jewelers to save on jewelry and watch purchases or repairs with Valpak coupons. These results make it a no-brainer for Rick to continue investing his advertising dollars with us. He recommends Valpak advertising as the "first thing someone does" because it's a seamless, affordable marketing solution that works. See for yourself - call Valpak of N. Colorado & S. Wyoming today!
“With Valpak, if a customer goes through you guys to get their granite and they need something, you have tracking… Valpak has been a tremendous asset to us. I love having it. It’s very convenient.” – Elston Quiles, Manager, Affordable Granite & Cabinetry
“I advertise with Valpak in the spring and summer and I can always depend on getting about 20 calls a month! I love Valpak’s call tracking because it really helps to gauge the success of my advertising campaign. I’ve been a customer for a long time and I’ve always recommended Valpak. It’s a great company!” – Jed Kessler, Owner, Rogers Pool & Patio
Valpak costs as little as 2-3 cents per household, inclusive of all design, printing and mailing costs in Lexington. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Lexington area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.
Valpak mails 12 times a year to 60,000 top households in southern Fayette and northern Jessamine counties (290,000 households across Kentucky, including in Louisville). View the Lexington area map and schedule.
Frequency is key! Monthly mailings to targeted areas enables your message to reach the right consumers at the right time.
Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Lexington. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Lexington area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards also reach an audience in Lexington with 52% higher income and 39% more purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the Lexington area, check out our customizable postcards.
You bet it does! Your Valpak rep in Lexington will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.
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