Reach up to 60,000 Qualified Households in Fayette & Jessamine Counties

Map & Schedule

Direct Response Marketing in Kentucky

marketing and advertising for Lexington KYUsually, it’s the safe bet that nets you the smallest reward. But Valpak of Lexington is a sure bet that stands to net your small or mid-size business huge gains in patronage and customer loyalty. We’ve got the pedigree and track record to prove it.

Contact Valpak of Lexington today to learn how we can put our direct mail marketing and digital advertising solutions to work for you, whether you own a beauty salon in Brighton or a bowling alley in Brannon.

Knocking on every door in the greater Lexington area is one way to get the word out about your business, but it isn’t cost effective. Valpak and its iconic Blue Envelope empowers you to take your print message to the neighborhoods most likely to respond to your brand’s products and services.

Our shared mailing system saves you money on direct mail marketing, and it’s precise. Valpak of Lexington also provides digital marketing to expand your organization’s web presence through custom websites, a business profile page on valpak.com and more.

Direct Mail in Lexington

direct mail marketing in Lexington KY
Since 1968, Valpak has operated as the national leader in direct mail with nearly 140 office locations. Your local team of Lexington advertising experts can help you reach 60,000 households in Fayette and Jessamine counties with 52% higher income and 39% more purchasing power. Statewide, we mail to 290,000 consumers monthly, including Louisville. Call today to find out which products are right for your business:

 

Lexington Digital Marketing Services

digital marketing services Lexington KYWhile synonymous with direct mail, Valpak’s expertise in digital marketing is equally impressive. If you’re looking to improve your online footprint, we offer a full suite of digital advertising solutions:

  • Web design: Connect with consumers on the go with a mobile-friendly website.
  • Business listings on valpak.com to boost your visibility.
  • Social media advertising: Build brand awareness and keep conversations flowing with your choice of two different ad programs.
  • Search engine marketing (SEM): Drive search engine traffic to your website with paid ad that will get you closer to the top of search engine results pages (SERPs).
  • Mobile display advertising: Acquire and retarget customers with banners and digital billboards placed on popular websites, apps and social media platforms.

Small Businesses in Lexington That We Work With

Local businesses that choose Valpak for their direct mail and digital marketing are happy they did. Check out our local coupons page to see the Lexington businesses that advertise with us.

Valpak’s marketing consultants are knowledgeable and experienced in helping businesses like yours grow and achieve their sales goals. Don’t just take our word for it; see what our clients have to say:

Your Proof of Performance

Valpak of Lexington
And about those hard numbers – Valpak’s custom performance tracking dashboard will empower your business to follow every ad dollar out the door and back. Our performance tracking tools monitor how consumers respond to your print ads, BPPs, digital coupons and more. Not ready to dive that deep? We also offer call tracking so you can monitor the calls coming into your business and how they’re being handled by your staff.

 

Source: Claritas data with current year projections, February 2021 (compared to the average Lexington consumer).

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

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valpak testimonial

With Valpak, if a customer goes through you guys to get their granite and they need something, you have tracking… Valpak has been a tremendous asset to us. I love having it. It’s very convenient.

ELSTON QUILES, MANAGER, AFFORDABLE GRANITE & CABINETRY

Mailing Areas

Contact your Valpak of Lexington advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 60,000 qualified households in Lexington and surrounding communities for as little as pennies per household.

Mailing Schedule

Oct. Schedule2021 Mail DatesOct. 1 2021Estimated In-Home DateOct. 4 2021Copy DeadlineSep. 15 2021Households Reached60,000
Oct. Schedule2021 Mail DatesOct. 29 2021Estimated In-Home DateNov. 1 2021Copy DeadlineOct. 13 2021Households Reached60,000
Nov. Schedule2021 Mail DatesNov. 27 2021Estimated In-Home DateNov. 30 2021Copy DeadlineNov. 9 2021Households Reached60,000
Dec. Schedule2021 Mail DatesDec. 30 2021Estimated In-Home DateJan. 3 2022Copy DeadlineDec. 10 2021Households Reached60,000
Jan. Schedule2021 Mail DatesJan. 28 2022Estimated In-Home DateJan. 31 2022Copy DeadlineJan. 12 2022Households Reached60,000
Feb. Schedule2021 Mail DatesFeb. 25 2022Estimated In-Home DateFeb. 28 2022Copy DeadlineFeb. 9 2022Households Reached60,000
Apr. Schedule2021 Mail DatesApr. 1 2022Estimated In-Home DateApr. 4 2022Copy DeadlineMar. 16 2022Households Reached60,000
Apr. Schedule2021 Mail DatesApr. 29 2022Estimated In-Home DateMay. 2 2022Copy DeadlineApr. 13 2022Households Reached60,000
May. Schedule2021 Mail DatesMay. 27 2022Estimated In-Home DateMay. 31 2022Copy DeadlineMay. 11 2022Households Reached60,000
Jul. Schedule2021 Mail DatesJul. 1 2022Estimated In-Home DateJul. 5 2022Copy DeadlineJun. 15 2022Households Reached60,000
Jul. Schedule2021 Mail DatesJul. 29 2022Estimated In-Home DateAug. 1 2022Copy DeadlineJul. 13 2022Households Reached60,000
Aug. Schedule2021 Mail DatesAug. 26 2022Estimated In-Home DateAug. 29 2022Copy DeadlineAug. 10 2022Households Reached60,000
Sep. Schedule2021 Mail DatesSep. 30 2022Estimated In-Home DateOct. 3 2022Copy DeadlineSep. 14 2022Households Reached60,000
Oct. Schedule2021 Mail DatesOct. 28 2022Estimated In-Home DateOct. 31 2022Copy DeadlineOct. 12 2022Households Reached60,000
Nov. Schedule2021 Mail DatesNov. 26 2022Estimated In-Home DateNov. 29 2022Copy DeadlineNov. 8 2022Households Reached60,000
Dec. Schedule2021 Mail DatesDec. 30 2022Estimated In-Home DateJan. 3 2023Copy DeadlineDec. 12 2022Households Reached60,000

Valpak of Lexington is an independently owned Valpak franchise.

Valpak Advertising Gets Results

 

Before Rick Lewis, owner of Gold Rush Jewelers, began advertising with Valpak in the early '90s, he tried several competitors, none of which provided a better return on investment. Gold Jewelers has grown to 5 locations in the North Bay (Santa Rosa, Rohnert Park, Petaluma, Novato and San Rafael) and Rick attributes much of this success to Valpak advertising. He likes that Valpak is easy to work with and flexible to design and offer changes, so he doesn't waste time. Every month, hundreds of new and loyal customers alike visit their local Gold Rush Jewelers to save on jewelry and watch purchases or repairs with Valpak coupons. These results make it a no-brainer for Rick to continue investing his advertising dollars with us. He recommends Valpak advertising as the "first thing someone does" because it's a seamless, affordable marketing solution that works. See for yourself - call Valpak of N. Colorado & S. Wyoming today!

“With Valpak, if a customer goes through you guys to get their granite and they need something, you have tracking… Valpak has been a tremendous asset to us. I love having it. It’s very convenient.” – Elston Quiles, Manager, Affordable Granite & Cabinetry

“I advertise with Valpak in the spring and summer and I can always depend on getting about 20 calls a month! I love Valpak’s call tracking because it really helps to gauge the success of my advertising campaign. I’ve been a customer for a long time and I’ve always recommended Valpak. It’s a great company!” – Jed Kessler, Owner, Rogers Pool & Patio

Valpak in Lexington FAQ

How Much Does It Cost to Advertise with Valpak in Lexington?

Valpak costs as little as 2-3 cents per household, inclusive of all design, printing and mailing costs in Lexington. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Lexington area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.

Where Does Valpak Mail in Lexington and How Often?

Valpak mails 12 times a year to 60,000 top households in southern Fayette and northern Jessamine counties (290,000 households across Kentucky, including in Louisville). View the Lexington area map and schedule.

How Often Should I Mail?

Frequency is key! Monthly mailings to targeted areas enables your message to reach the right consumers at the right time.

What Are Some of the Best Advertising Options Available in Lexington?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Lexington. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Lexington area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Lexington?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards also reach an audience in Lexington with 52% higher income and 39% more purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the Lexington area, check out our customizable postcards.

Does Valpak Work in Lexington?

You bet it does! Your Valpak rep in Lexington will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.