Reach up to 60,000 Qualified Households in Fayette & Jessamine Counties

Map & Schedule

Direct Response Marketing in Kentucky

marketing and advertising for Lexington KYUsually, it’s the safe bet that nets you the smallest reward. But Valpak of Lexington is a sure bet that stands to net your small or mid-size business huge gains in patronage and customer loyalty. We’ve got the pedigree and track record to prove it.

Contact Valpak of Lexington today to learn how we can put our direct mail marketing and digital advertising solutions to work for you, whether you own a beauty salon in Brighton or a bowling alley in Brannon.

Knocking on every door in the greater Lexington area is one way to get the word out about your business, but it isn’t cost effective. Valpak and its iconic Blue Envelope empowers you to take your print message to the neighborhoods most likely to respond to your brand’s products and services.

Our shared mailing system saves you money on direct mail marketing, and it’s precise. Valpak of Lexington also provides digital marketing to expand your organization’s web presence through custom websites, a business profile page on valpak.com and more.

Direct Mail in Lexington

direct mail marketing in Lexington KY
Since 1968, Valpak has operated as the national leader in direct mail with nearly 140 office locations. Your local team of Lexington advertising experts can help you reach 60,000 households in Fayette and Jessamine counties. Statewide, we mail to hundreds of thousands of consumers monthly, including in the Louisville area. Call today to find out which products are right for your business:

  • Coupons: Single-panel inserts in our famous Blue Envelope
  • Flyers/circulars: Perfect for printing menus and flyers
  • Valpak neighborhood-targeted postcards: Affordable PlusOne postcards with extremely limited inventory that mail to the same high-income households as The Blue Envelope and include email marketing.
  • 1-to-1 custom postcards: Specialty print formats to use between mailings
  • Event postcards: Automated postcard service that reaches a new audience each month. Audiences focuses include birthday, new mover/homeowner and Medicare aging-in.

 

Lexington Digital Marketing Services

digital marketing services Lexington KYWhile synonymous with direct mail, Valpak’s expertise in digital marketing is equally impressive. If you’re looking to improve your online footprint, we offer a full suite of digital advertising solutions:

  • Web design: Connect with consumers on the go with a mobile-friendly website.
  • Business listings on valpak.com to boost your visibility.
  • Social media advertising: Build brand awareness and keep conversations flowing with targeted ads.
  • Search engine marketing (SEM): Drive search engine traffic to your website with paid ad that will get you closer to the top of search engine results pages (SERPs).
  • Mobile display advertising: Acquire and retarget customers with banners and digital billboards placed on popular websites, apps and social media platforms.

Small Businesses in Lexington That We Work With

Local businesses that choose Valpak for their direct mail and digital marketing are happy they did. Check out our local coupons page to see the Lexington businesses that advertise with us.

Valpak’s marketing consultants are knowledgeable and experienced in helping businesses like yours grow and achieve their sales goals. Don’t just take our word for it; see what our clients have to say:

Your Proof of Performance

Valpak of Lexington
And about those hard numbers – Valpak’s custom performance tracking dashboard will empower your business to follow every ad dollar out the door and back. Our performance tracking tools monitor how consumers respond to your print ads, BPPs, digital coupons and more. Not ready to dive that deep? We also offer call tracking so you can monitor the calls coming into your business and how they’re being handled by your staff.

 

Reach Your Target Audience

Blue Envelope

BLUE ENVELOPE

Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

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Postcard Advertising

POSTCARD ADVERTISING

From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

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Digital Marketing

DIGITAL MARKETING

Robust digital marketing solutions, including web design, SEM and social media advertising.

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valpak testimonial

With Valpak, if a customer goes through you guys to get their granite and they need something, you have tracking… Valpak has been a tremendous asset to us. I love having it. It’s very convenient.

ELSTON QUILES, MANAGER, AFFORDABLE GRANITE & CABINETRY

Mailing Areas

Contact your Valpak of Lexington advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 60,000 qualified households in Lexington and surrounding communities for as little as pennies per household.

Mailing Schedule

Oct. Schedule2022 Mail DatesOct. 28 2022Estimated In-Home DateOct. 31 2022Copy DeadlineOct. 12 2022Households Reached60,000
Nov. Schedule2022 Mail DatesNov. 26 2022Estimated In-Home DateNov. 29 2022Copy DeadlineNov. 8 2022Households Reached60,000
Dec. Schedule2022 Mail DatesDec. 30 2022Estimated In-Home DateJan. 3 2023Copy DeadlineDec. 12 2022Households Reached60,000
Jan. Schedule2022 Mail DatesJan. 27 2023Estimated In-Home DateJan. 30 2023Copy DeadlineJan. 11 2023Households Reached60,000
Feb. Schedule2022 Mail DatesFeb. 24 2023Estimated In-Home DateFeb. 27 2023Copy DeadlineFeb. 8 2023Households Reached60,000
Mar. Schedule2022 Mail DatesMar. 31 2023Estimated In-Home DateApr. 3 2023Copy DeadlineMar. 15 2023Households Reached60,000
Apr. Schedule2022 Mail DatesApr. 28 2023Estimated In-Home DateMay. 1 2023Copy DeadlineApr. 12 2023Households Reached60,000
May. Schedule2022 Mail DatesMay. 26 2023Estimated In-Home DateMay. 30 2023Copy DeadlineMay. 10 2023Households Reached60,000
Jun. Schedule2022 Mail DatesJun. 30 2023Estimated In-Home DateJul. 3 2023Copy DeadlineJun. 14 2023Households Reached60,000
Jul. Schedule2022 Mail DatesJul. 28 2023Estimated In-Home DateJul. 31 2023Copy DeadlineJul. 12 2023Households Reached60,000
Aug. Schedule2022 Mail DatesAug. 25 2023Estimated In-Home DateAug. 28 2023Copy DeadlineAug. 9 2023Households Reached60,000
Sep. Schedule2022 Mail DatesSep. 29 2023Estimated In-Home DateOct. 2 2023Copy DeadlineSep. 13 2023Households Reached60,000
Oct. Schedule2022 Mail DatesOct. 27 2023Estimated In-Home DateOct. 30 2023Copy DeadlineOct. 11 2023Households Reached60,000
Nov. Schedule2022 Mail DatesNov. 25 2023Estimated In-Home DateNov. 28 2023Copy DeadlineNov. 7 2023Households Reached60,000
Dec. Schedule2022 Mail DatesDec. 29 2023Estimated In-Home DateJan. 2 2024Copy DeadlineDec. 11 2023Households Reached60,000

Valpak of Lexington is an independently owned Valpak franchise.

Valpak Advertising Gets Results

Before Rick Lewis, owner of Gold Rush Jewelers, began advertising with Valpak in the early '90s, he tried several competitors, none of which provided a better return on investment. Gold Jewelers has grown to 5 locations in the North Bay (Santa Rosa, Rohnert Park, Petaluma, Novato and San Rafael) and Rick attributes much of this success to Valpak advertising. He likes that Valpak is easy to work with and flexible to design and offer changes, so he doesn't waste time. Every month, hundreds of new and loyal customers alike visit their local Gold Rush Jewelers to save on jewelry and watch purchases or repairs with Valpak coupons. These results make it a no-brainer for Rick to continue investing his advertising dollars with us. He recommends Valpak advertising as the "first thing someone does" because it's a seamless, affordable marketing solution that works. See for yourself - call Valpak of N. Colorado & S. Wyoming today!

“With Valpak, if a customer goes through you guys to get their granite and they need something, you have tracking… Valpak has been a tremendous asset to us. I love having it. It’s very convenient.” – Elston Quiles, Manager, Affordable Granite & Cabinetry

“I advertise with Valpak in the spring and summer and I can always depend on getting about 20 calls a month! I love Valpak’s call tracking because it really helps to gauge the success of my advertising campaign. I’ve been a customer for a long time and I’ve always recommended Valpak. It’s a great company!” – Jed Kessler, Owner, Rogers Pool & Patio

Valpak in Lexington FAQ

How Much Does It Cost to Advertise with Valpak in Lexington?

Valpak costs as little as 2-3 cents per household, inclusive of all design, printing and mailing costs in Lexington. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Lexington area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.

Where Does Valpak Mail in Lexington and How Often?

Valpak mails to 60,000 top households in southern Fayette and northern Jessamine counties every month (hundreds of thousands of households across Kentucky, including in Louisville). View the Lexington area map and schedule.

How Often Should I Mail?

Frequency is key! Monthly mailings to targeted areas enables your message to reach the right consumers at the right time.

What Are Some of the Best Advertising Options Available in Lexington?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Lexington. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Lexington area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Lexington?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards also reach an audience with 33% higher income and 27% more purchasing power than the average U.S. consumer. For even more targeting capabilities and format options for businesses in the Lexington area, check out all our postcard products.

Does Valpak Work in Lexington?

You bet it does! Your Valpak rep in Lexington will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.