Reach up to 1,610,000 Los Angeles Households Each Month

Map & Schedule

Billboard Advertising in Los Angeles – Does It Work?

pacific coast highway billboard advertising effectivenessFrom the food to the weather to the job opportunities, living and working in Los Angeles sure has its perks. But traffic is not one of them. As the second most populous city in the U.S. (4 million and counting) with a record-breaking estimated 48.3 million tourists in 2017 alone, Los Angeles hardly puts the “rush” in rush hour traffic. In fact, drivers spend more than 100 hours a year stuck in traffic on the Pacific Coast Highway, I-5, US-101, I-10 and other major roadways in the Greater Los Angeles area. On average, these drivers lose nearly $3,000 a year due to bad roads and traffic – $1,774 on congestion, $921 on vehicle operating costs and $299 on safety.

Many a Los Angeles small business owner has dabbled in billboard advertising in an attempt to reach commuters in the grip of LA gridlock. While billboard advertising certainly generates brand awareness, it rarely does much else. Success is measured on impressions rather than revenue. Do a simple internet search and you’ll see that outdoor advertising in Los Angeles can run anywhere from $3,000 to $15,000 for a 4-week period, depending on size and location. That’s a lot to spend on brand awareness – can you afford it? In addition, you could argue this audience is quite distracted. From January 1 to February 23, 2018, there were 31 accidents and 1 fatality on the PCH in the Los Angeles area. California law bans talking, texting and any other use of handheld mobile phones while driving. While this certainly reduces the number of distracted drivers, it also reduces the effectiveness of a billboard ad. You must now rely on the viewer to recall your phone number, address, even your business name, minutes if not hours after seeing your ad. It’s advertising at its most inefficient.

Local Online Marketing for Los Angeles Businesses

targeted direct mail in LAThere’s a better way to advertise than billboards: digital marketing. For more than 35 years, Valpak of Los Angeles has helped thousands of LA business owners bring in a steady stream of revenue from advertising across the Inland Empire and surrounding LA neighborhoods. While we’re most well-known for our Blue Envelope of coupon ads, we’re a force to be reckoned with in the online ad arena. As a Google Premier Partner, Valpak’s Los Angeles advertising agency leverages its digital marketing solutions to drive online traffic for our happy clients. Compared to the average Los Angeles consumer, the Valpak audience in LA is more upscale and educated, with 26% higher home values, 28% higher household incomes, and spends:

  • 18% more at full-service restaurants
  • 18% more on entertainment admissions
  • 16% more on beauty and salon services
  • 13% more at the doctor for medical treatment
  • 19% more on home improvement
  • 18% more on dental care and procedures
  • 23% more on travel, including lodging
  • 11% more on pet care2

marketing roi for ad campaign trackingWouldn’t you like to meet them? We recommend you also add one or more of our digital marketing solutions to your Valpak print ad to keep in front of consumers 24/7 with a campaign customized for your business goals and budget. This omnichannel approach to marketing makes it easy for customers to take action no matter what channel they’re on or what stage of the shopper journey. In addition to our robust mailing services, the Los Angeles advertising experts at Valpak provide the following online marketing platforms:

  • Business listings on valpak.com and the Valpak mobile app to boost your visibility
  • Web development to create a mobile-friendly website that tells your brand story
  • Search engine marketing to get new leads much faster (bid management included)
  • SEO to optimize your site content and increase traffic with higher search rankings
  • Display ads to stay top of mind with potential customers on popular sites and apps
  • Social media marketing to build/nurture your fan base on Facebook, Twitter and Google+

Contact your Los Angeles advertising media consultant at Valpak to get started.

1. Among households that recall receiving Valpak. 2018 Valpak® Readership Study, Research Now®, May 2018.
2. Compared to the average Los Angeles household. Claritas data with current year projections, September 2018.

Advertising Agencies in Los Angeles – How to Choose

There are more than a million advertising agencies in Los Angeles. No, that’s not a typo. You could waste precious time perusing the countless lists of “top advertising agencies” in LA and still be unclear as to which would provide the best customer service, creative and results. Big ad agencies like Something Massive, One Eighteen and Team One focus their efforts on attaining large Los Angeles advertising buys and retaining national clients: think Regal Cinemas, Nike and Lexus. Where would the needs of your business fall among the big fishes? Many large marketing firms even charge for putting together your marketing strategy with additional, higher fees throughout the course of your ad campaign. Do you have the advertising budget for all that? Especially with the lack of localized touch?

5 Negatives of Large Los Angeles Advertising Agencies

  1. Expensive from start to finish with fees for each service
  2. No familiarity with the local marketplace or your business
  3. Hundreds of other clients = constant battle for attention
  4. Unimpressive customer support and lack of real follow-up
  5. Slothlike turnaround on humdrum creative deliverables

It’s time to truly stand out in a city full of stars and make the most of your marketing dollars with Valpak of Los Angeles. Our local team can create a results-producing marketing strategy for your business – for free – with top-of-the-line audience targeting based on geography, demographics and consumer purchasing powers. We design all creative ads in house with a lean approach most favored by consumers and happily provide proof of our success in exceeding our clients’ revenue goals across both direct mail and digital campaigns.
direct mail in LA

Los Angeles Mailing Services from Valpak

  • Coupons to bring more customers to your business – one- or two-sided, our signature solution
  • Flyers to promote your menu or seasonal services – two to six panels (up to 16 pages for circulars)
  • Cardstock to stand out and increase customer loyalty – multiple finishes and paper thicknesses
  • Solo direct mail to drive response in between Valpak mailings – customizable, specialty print formats

It’s the national recognition of the Valpak brand that sets our direct mail apart from any competitor. Each month, your business has the opportunity to reach anywhere from 30,000 to 1.6 million of the Angelenos who look forward to the Valpak Blue Envelope of coupons arriving in their mailboxes. This way, there’s no wasted coverage from blanketing an audience that lives too far away or doesn’t need what your business offers. Since space is shared in our direct mailer, each local business benefits from the cost savings of shared direct mail. Our agency utilizes the cover of our envelope to promote the $100 Instant Win each month. A separate team at our corporate headquarters secures on-envelope partnerships with well-known brands like L’Oréal, Redbox, Susan G. Komen®, American Express® and iHeartRadio, which also contributes to our staggering open rate – an impressive 92%. And 85% of those people look at every local ad inside the envelope.1 You can’t get this kind of targeted publicity from RedPlum, Money Mailer, Clipper Magazine, RSVP Publications or any other direct mailer, certainly not for as little as 3 to 5 cents a household. Valpak of Los Angeles will help you omnichannel marketing for customers across deviceschoose the best mailing areas for your business, when and how often to mail and the direct mail solution most likely to generate results.

By cutting out the middleman, Valpak of Los Angeles helps local business owners invest more and more strategically in their advertising and products. If your goal is more revenue, you’ve come to the right place. If you don’t know what your marketing goals are, we’ll help you find them. With Valpak’s robust performance dashboard, you can track every response a consumer makes to your ad campaign, whether that be digital coupon views/prints, visits to your microsite or calls to your business via a call tracking number. Just sit back, relax and let Valpak’s Los Angeles advertising bring your business new leads. Our marketing solutions are the best in the business because we understand and champion a targeted marketing approach.

5 Benefits of Targeted Marketing & Advertising

  1. Reach the right audience. You’re distributing your message of value to the people most likely to respond.
  2. Get more customers. By targeting your advertising, you’ll attract and convert more high-quality leads.
  3. Spend less money. Why pay more to saturate an entire market when only a segment will garner interest?
  4. Track ad performance. With a unique URL and call tracking number, you can measure success in real time.
  5. Get better results. Target marketing gets the right ad in front of the right audience for no wasted spend.

What kind of success could your business see by being more strategic with how, when and to whom you advertise? Contact Valpak of Los Angeles advertising to find out!

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

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valpak testimonial

“Going door to door with [Valpak] coupons has been fantastic. Not only have we seen an increase in sales and an increase in coupon redemptions, but we’re also just starting to see good flow of traffic of people coming into Painted Reptile, just to explore and see the amazing things that we have here in the store.”

GEOFF MANTONYA, OWNER, PAINTED REPTILE

Mailing Areas

Work with Valpak of Los Angeles to target your advertising to high-income, owner-occupied households in LA, Beverly Hills, Long Beach, Torrance, Oxnard, Van Nuys, Whittier, Santa Barbara, Santa Monica, Malibu and other top neighborhoods.

Mailing Schedule

Nov. Schedule2018 Mail DatesNov. 21 2018Estimated In-Home DateNov. 27 2018Copy DeadlineNov. 6 2018Households Reached1,610,000
Dec. Schedule2018 Mail DatesDec. 27 2018Estimated In-Home DateJan. 2 2019Copy DeadlineDec. 10 2018Households Reached1,610,000
Jan. Schedule2018 Mail DatesJan. 24 2019Estimated In-Home DateJan. 29 2019Copy DeadlineJan. 8 2019Households Reached1,610,000
Feb. Schedule2018 Mail DatesFeb. 21 2019Estimated In-Home DateFeb. 26 2019Copy DeadlineFeb. 6 2019Households Reached1,610,000
Mar. Schedule2018 Mail DatesMar. 28 2019Estimated In-Home DateApr. 2 2019Copy DeadlineMar. 13 2019Households Reached1,610,000
Apr. Schedule2018 Mail DatesApr. 25 2019Estimated In-Home DateApr. 30 2019Copy DeadlineApr. 10 2019Households Reached1,610,000
May. Schedule2018 Mail DatesMay. 23 2019Estimated In-Home DateMay. 28 2019Copy DeadlineMay. 8 2019Households Reached1,610,000
Jun. Schedule2018 Mail DatesJun. 27 2019Estimated In-Home DateJul. 2 2019Copy DeadlineJun. 12 2019Households Reached1,610,000
Jul. Schedule2018 Mail DatesJul. 25 2019Estimated In-Home DateJul. 30 2019Copy DeadlineJul. 10 2019Households Reached1,610,000
Aug. Schedule2018 Mail DatesAug. 22 2019Estimated In-Home DateAug. 27 2019Copy DeadlineAug. 7 2019Households Reached1,610,000
Sep. Schedule2018 Mail DatesSep. 26 2019Estimated In-Home DateOct. 1 2019Copy DeadlineSep. 11 2019Households Reached1,610,000
Oct. Schedule2018 Mail DatesOct. 24 2019Estimated In-Home DateOct. 29 2019Copy DeadlineOct. 9 2019Households Reached1,610,000
Nov. Schedule2018 Mail DatesNov. 21 2019Estimated In-Home DateNov. 26 2019Copy DeadlineNov. 6 2019Households Reached1,610,000
Dec. Schedule2018 Mail DatesDec. 26 2019Estimated In-Home DateDec. 31 2019Copy DeadlineDec. 9 2019Households Reached1,610,000

Northridge, CA Advertising Testimonial

Mike Musantry and Gerald Baker, the owners of All American BBQ in Northridge, CA, were looking for advertising that introduced their new barbeque restaurant to consumers in the valley and Los Angeles. With Valpak, they found the type of exposure and the national brand recognition they needed to get new customers into their new restaurant. With a Valpak coupon, the average order value at All American BBQ increased because customers ordered more items with a coupon. Before Valpak, Mike and Gerald had used other Los Angeles advertising agencies for their restaurant advertising but nothing has brought more customers in than Valpak direct mail. Unlike other local advertising companies that prey on new businesses to line their own pockets, Valpak demonstrated a genuine interest in the barbeque restaurant’s success. These Northbridge small business owners recommend you try Valpak to see what a difference the right advertising can generate for your business.