Reach Up to 1,680,000 Los Angeles Households Each Month

Map & Schedule

Advertising in Los Angeles – What Works Best for Your Small Business?

pacific coast highway billboard advertising effectivenessAs the second most populous city in the U.S. (4 million and counting) with a record-breaking estimated 48 million tourists annually, Los Angeles is a hotspot for innovative entrepreneurs looking to get a slice of the action. But if you own an auto repair shop in Santa Monica, a beauty salon in Torrance or family-owned restaurant in Oxnard, can you afford big-name ad agencies that cost big-time bucks?

That’s where Valpak digital marketing and direct mail come in. When you advertise your small business with Valpak, you can reach over 1.6 million households from L.A. to Riverside, with 27% more income and 20% higher purchasing power than the local average.¹

Advertising Agencies in Los Angeles – How to Choose

There are more than a million advertising agencies in Los Angeles. No, that’s not a typo. You could waste precious time perusing the countless lists of “top advertising agencies” in LA and still be unclear as to which would provide the best customer service, creative and results. Big ad agencies like Something Massive, One Eighteen and Team One focus their efforts on attaining large Los Angeles advertising buys and retaining national clients: think Regal Cinemas, Nike and Lexus. Where would the needs of your business fall among the big fishes? Many large marketing firms even charge for putting together your marketing strategy with additional, higher fees throughout the course of your ad campaign. Do you have the advertising budget for all that? Especially with the lack of localized touch?

5 Negatives of Large Los Angeles Advertising Agencies

  1. Expensive from start to finish with fees for each service
  2. No familiarity with the local marketplace or your business
  3. Hundreds of other clients = constant battle for attention
  4. Unimpressive customer support and lack of real follow-up
  5. Slothlike turnaround on humdrum creative deliverables

It’s time to truly stand out in a city full of stars and make the most of your marketing dollars with Valpak of Los Angeles. Our local team can create a results-producing marketing strategy for your business – for free – with top-of-the-line audience targeting based on geography, demographics and consumer purchasing powers. We design all creative ads in house with a lean approach most favored by consumers and happily provide proof of our success in exceeding our clients’ revenue goals across both direct mail and digital campaigns.

1. Compared to the average Los Angeles household. Claritas data with current year projections, February 2020.

Local Online Marketing for Los Angeles Businesses

omnichannel marketing for customers across devices
For more than 35 years, Valpak of Los Angeles has helped thousands of LA business owners bring in a steady stream of revenue from advertising across the Inland Empire and surrounding LA neighborhoods. While we’re most well-known for our Blue Envelope of coupon ads, we’re a force to be reckoned with in the online ad arena. As a Google Premier Partner, Valpak’s Los Angeles advertising agency leverages its digital marketing solutions to drive online traffic for our happy clients.

We recommend you also add one or more of our digital marketing solutions to your Valpak print ad to keep in front of consumers 24/7 with a campaign customized for your business goals and budget. This omnichannel approach to marketing makes it easy for customers to take action no matter what channel they’re on or what stage of the shopper journey. In addition to our robust mailing services, the Los Angeles advertising experts at Valpak provide the following online marketing platforms:

  • Business listings on valpak.com to boost your visibility.
  • Web development to create a mobile-friendly website that tells your brand story.
  • Search engine marketing to get new leads much faster (bid management included).
  • SEO to optimize your site content and increase traffic with higher search rankings.
  • Display ads to stay top of mind with potential customers on popular sites and apps.
  • Social media marketing to build/nurture your fan base on Facebook and Twitter.

Contact your Los Angeles advertising media consultant at Valpak to talk about which products will increase your ROI the most.

Los Angeles Mailing Services from Valpak

direct mail in LA

  • Coupons to bring more customers to your business – one- or two-sided, our signature solution.
  • Flyers to promote your menu or seasonal services – two to six panels (up to 16 pages for circulars).
  • Cardstock to stand out and increase customer loyalty – multiple finishes and paper thicknesses.
  • Valpak PlusOne mails with, but not inside, The Blue Envelope® to the same top households at an affordable cost.
  • Solo direct mail to drive response in between Valpak mailings – customizable, specialty print formats.

With nearly 140 office locations, it’s the national recognition of the Valpak brand that sets our direct mail apart from any competitor. Each month, your business has the opportunity to reach anywhere from 30,000 to 1.68 million of the Angelenos who look forward to the Valpak Blue Envelope of coupons arriving in their mailboxes. This way, there’s no wasted coverage from blanketing an audience that lives too far away or doesn’t need what your business offers. Since space is shared in our direct mailer, each local business benefits from the cost savings of shared direct mail.

Our agency utilizes the cover of our envelope to promote the $100 Instant Win each month. A separate team at our corporate headquarters secures on-envelope partnerships with well-known brands, which also contributes to our staggering open rate – an impressive 92%. And 81% of those people look at every local ad inside the envelope.2 You can’t get this kind of targeted publicity from other direct mailers, certainly not for as little as pennies per household. Valpak of Los Angeles will help you choose the best mailing areas for your business, when and how often to mail and the direct mail solution most likely to generate results.

5 Benefits of Targeted Marketing & Advertising

  1. Reach the right audience. You’re distributing your message of value to the people most likely to respond.
  2. Get more customers. By targeting your advertising, you’ll attract and convert more high-quality leads.
  3. Spend less money. Why pay more to saturate an entire market when only a segment will garner interest?
  4. Track ad performance. With a unique URL and call tracking number, you can measure success in real time.
  5. Get better results. Target marketing gets the right ad in front of the right audience for no wasted spend.

Businesses in Los Angeles That We Work With

What kind of success could your business see by being more strategic with how, when and to whom you advertise? Contact Valpak of Los Angeles advertising to find out! These local businesses already trust Valpak with their advertising dollars:

 Ventura Car Wash in Sherman Oaks, CA logoEcology Recycling of Santa Fe Springs logoCanyon Car Wash in Canyon Country, CA logoSharky’s Woodfired Mexican Grill logo chatsworth, ca

“Going door to door with [Valpak] coupons has been fantastic. Not only have we seen an increase in sales and an increase in coupon redemptions, but we’re also just starting to see good flow of traffic of people coming into Painted Reptile, just to explore and see the amazing things that we have here in the store.” – Geoff Mantonya, Owner, Painted Reptile

Advertising ROI You Can Count On

By cutting out the middleman, Valpak of Los Angeles helps local business owners invest more and more strategically in their advertising and products. If your goal is more revenue, you’ve come to the right place. If you don’t know what your marketing goals are, we’ll help you find them. With Valpak’s robust performance dashboard, you can track every response a consumer makes to your ad campaign, whether that be digital coupon views/prints, visits to your microsite or calls to your business via a call tracking number. Just sit back, relax and let Valpak’s Los Angeles advertising bring your business new leads. Our marketing solutions are the best in the business because we understand and champion a targeted marketing approach.

2. Among households that receive Valpak. 2019 Valpak® Readership Study, Dec. 2019.

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

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valpak testimonial

“Going door to door with [Valpak] coupons has been fantastic. Not only have we seen an increase in sales and an increase in coupon redemptions, but we’re also just starting to see good flow of traffic of people coming into Painted Reptile, just to explore and see the amazing things that we have here in the store.”

Geoff Mantonya, Owner, Painted Reptile

Mailing Areas

Work with Valpak of Los Angeles to target your advertising to high-income, owner-occupied households in L.A., Beverly Hills, Long Beach, Torrance, Oxnard, Van Nuys, Whittier, Santa Barbara, Santa Monica, Malibu, Riverside and other top neighborhoods.

Mailing Schedule

Jun. Schedule2020 Mail DatesJun. 25 2020Estimated In-Home DateJun. 30 2020Copy DeadlineJun. 10 2020Households Reached1,680,000
Jul. Schedule2020 Mail DatesJul. 23 2020Estimated In-Home DateJul. 28 2020Copy DeadlineJul. 8 2020Households Reached1,680,000
Aug. Schedule2020 Mail DatesAug. 20 2020Estimated In-Home DateAug. 25 2020Copy DeadlineAug. 5 2020Households Reached1,680,000
Sep. Schedule2020 Mail DatesSep. 24 2020Estimated In-Home DateSep. 29 2020Copy DeadlineSep. 9 2020Households Reached1,680,000
Oct. Schedule2020 Mail DatesOct. 22 2020Estimated In-Home DateOct. 27 2020Copy DeadlineOct. 7 2020Households Reached1,680,000
Nov. Schedule2020 Mail DatesNov. 19 2020Estimated In-Home DateNov. 24 2020Copy DeadlineNov. 4 2020Households Reached1,680,000
Dec. Schedule2020 Mail DatesDec. 23 2020Estimated In-Home DateDec. 29 2020Copy DeadlineDec. 8 2020Households Reached1,680,000
Jan. Schedule2020 Mail DatesJan. 21 2021Estimated In-Home DateJan. 26 2021Copy DeadlineJan. 5 2021Households Reached1,680,000
Feb. Schedule2020 Mail DatesFeb. 18 2021Estimated In-Home DateFeb. 23 2021Copy DeadlineFeb. 3 2021Households Reached1,680,000
Mar. Schedule2020 Mail DatesMar. 25 2021Estimated In-Home DateMar. 30 2021Copy DeadlineMar. 10 2021Households Reached1,680,000
Apr. Schedule2020 Mail DatesApr. 22 2021Estimated In-Home DateApr. 27 2021Copy DeadlineApr. 7 2021Households Reached1,680,000
May. Schedule2020 Mail DatesMay. 20 2021Estimated In-Home DateMay. 25 2021Copy DeadlineMay. 5 2021Households Reached1,680,000
Jun. Schedule2020 Mail DatesJun. 24 2021Estimated In-Home DateJun. 29 2021Copy DeadlineJun. 9 2021Households Reached1,680,000
Jul. Schedule2020 Mail DatesJul. 22 2021Estimated In-Home DateJul. 27 2021Copy DeadlineJul. 7 2021Households Reached1,680,000
Aug. Schedule2020 Mail DatesAug. 19 2021Estimated In-Home DateAug. 24 2021Copy DeadlineAug. 4 2021Households Reached1,680,000
Sep. Schedule2020 Mail DatesSep. 23 2021Estimated In-Home DateSep. 28 2021Copy DeadlineSep. 8 2021Households Reached1,680,000
Oct. Schedule2020 Mail DatesOct. 21 2021Estimated In-Home DateOct. 26 2021Copy DeadlineOct. 6 2021Households Reached1,680,000
Nov. Schedule2020 Mail DatesNov. 18 2021Estimated In-Home DateNov. 23 2021Copy DeadlineNov. 3 2021Households Reached1,680,000
Dec. Schedule2020 Mail DatesDec. 23 2021Estimated In-Home DateDec. 29 2021Copy DeadlineDec. 8 2021Households Reached1,680,000

Northridge, CA Advertising Testimonial

 
Mike Musantry and Gerald Baker, the owners of All American BBQ in Northridge, CA, were looking for advertising that introduced their new barbeque restaurant to consumers in the valley and Los Angeles. With Valpak, they found the type of exposure and the national brand recognition they needed to get new customers into their new restaurant. With a Valpak coupon, the average order value at All American BBQ increased because customers ordered more items with a coupon. Before Valpak, Mike and Gerald had used other Los Angeles advertising agencies for their restaurant advertising but nothing has brought more customers in than Valpak direct mail. Unlike other local advertising companies that prey on new businesses to line their own pockets, Valpak demonstrated a genuine interest in the barbeque restaurant's success. These Northbridge small business owners recommend you try Valpak to see what a difference the right advertising can generate for your business.

Valpak in Los Angeles FAQ

How Much Does It Cost to Advertise with Valpak in Los Angeles?

Valpak costs 3-5 cents per household in Los Angeles. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Los Angeles area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.

What Is Included?

Programs include design, print and postage. We offer a wide variety of direct mail post card option to meet nearly every budget. In addition, we offer a full suite of digital solutions from web sites to all facets of solution media.

Where Does Valpak Mail in Los Angeles and How Often?

Valpak mails 12 times a year to 1,680,000 top households in Santa Clarita Valley, Ventura, San Fernando Valley, The West Side, The South Bay and Beach Cities, The Mid Cities, San Gabriel Valley, The inland Empire and surrounding communities. View the Los Angeles area map and schedule.

What Are Some of the Best Advertising Options Available in Los Angeles?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Los Angeles. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Los Angeles area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Los Angeles?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and PlusOne™ postcards also reach an audience in Los Angeles with 28% more income and 26% higher home values than the average local consumer. For even more targeting capabilities and format options for businesses in the Los Angeles area, check out our customizable postcards.

Does Valpak Work in Los Angeles?

You bet it does! Your Valpak rep in Los Angeles will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.