Reach Up to 1,720,000 Los Angeles Households Each Month

Map & Schedule

Advertising in Los Angeles – What Works Best for Your Small Business?

pacific coast highway billboard advertising effectivenessAs the second most populous city in the U.S. (4 million and counting) with a record-breaking estimated 48 million tourists annually, Los Angeles is a hotspot for innovative entrepreneurs looking to get a slice of the action. But if you own an auto repair shop in Santa Monica, a beauty salon in Torrance or family-owned restaurant in Oxnard, can you afford big-name ad agencies that cost big-time bucks?

That’s where Valpak digital marketing and direct mail come in. When you advertise your small business with Valpak, you can reach over 1.6 million households from L.A. to Riverside, with 25% more income and 20% higher purchasing power than the local average. Across California, you can mail to 4.4 million consumers monthly, including in the areas of Anaheim, Fresno, Huntington Beach, Oakland, Palm Springs, Sacramento, San Diego, San Luis Obispo, San Mateo and the Silicon Valley.

Advertising Agencies in Los Angeles – How to Choose

There are more than a million advertising agencies in Los Angeles. No, that’s not a typo. You could waste precious time perusing the countless lists of “top advertising agencies” in LA and still be unclear as to which would provide the best customer service, creative and results. Big ad agencies like Something Massive, One Eighteen and Team One focus their efforts on attaining large Los Angeles advertising buys and retaining national clients: think Regal Cinemas, Nike and Lexus. Where would the needs of your business fall among the big fishes? Many large marketing firms even charge for putting together your marketing strategy with additional, higher fees throughout the course of your ad campaign. Do you have the advertising budget for all that? Especially with the lack of localized touch?

5 Negatives of Large Los Angeles Advertising Agencies

  1. Expensive from start to finish with fees for each service
  2. No familiarity with the local marketplace or your business
  3. Hundreds of other clients = constant battle for attention
  4. Unimpressive customer support and lack of real follow-up
  5. Slow turnaround on creative deliverables

It’s time to truly stand out in a city full of stars and make the most of your marketing dollars with Valpak of Los Angeles. Our local team can create a results-producing marketing strategy for your business – for free – with top-of-the-line audience targeting based on geography, demographics and consumer purchasing powers. We design all creative ads in house with a lean approach most favored by consumers and happily provide proof of our success in exceeding our clients’ revenue goals across both direct mail and digital campaigns.

Local Online Marketing for Los Angeles Businesses

omnichannel marketing for customers across devices
For more than 35 years, Valpak of Los Angeles has helped thousands of LA business owners bring in a steady stream of revenue from advertising across the Inland Empire and surrounding LA neighborhoods. While we’re most well-known for our Blue Envelope of coupon ads, we’re a force to be reckoned with in the online ad arena. As a Google Premier Partner, Valpak’s Los Angeles advertising agency leverages its digital marketing solutions to drive online traffic for our happy clients.

We recommend you also add one or more of our digital marketing solutions to your Valpak print ad to keep in front of consumers 24/7 with a campaign customized for your business goals and budget. This omnichannel approach to marketing makes it easy for customers to take action no matter what channel they’re on or what stage of the shopper journey. In addition to our robust mailing services, the Los Angeles advertising experts at Valpak provide the following online marketing platforms:

Contact your Los Angeles advertising media consultant at Valpak to talk about which products will increase your ROI the most.

Los Angeles Mailing Services from Valpak

direct mail in LA

  • Coupons to bring more customers to your business – one- or two-sided, our signature solution.
  • Flyers to promote your menu or seasonal services – two to six panels (up to 16 pages for circulars).
  • Cardstock to stand out and increase customer loyalty – multiple finishes and paper thicknesses.
  • Valpak neighborhood-targeted postcards are an affordable. limited-inventory postcard that mails to the same top households as the Valpak envelope.
  • Solo direct mail to drive response in between Valpak mailings – customizable, specialty print formats.

With nearly 140 office locations, it’s the national recognition of the Valpak brand that sets our direct mail apart from any competitor. Each month, your business has the opportunity to reach anywhere from 30,000 to 1.72 million of the Angelenos who look forward to the Valpak Blue Envelope of coupons arriving in their mailboxes. This way, there’s no wasted coverage from blanketing an audience that lives too far away or doesn’t need what your business offers. Since space is shared in our direct mailer, each local business benefits from the cost savings of shared direct mail.

Our agency utilizes the cover of our envelope to promote the $100 Instant Win each month. A separate team at our corporate headquarters secures on-envelope partnerships with well-known brands, which also contributes to our staggering open rate – an impressive 93%. And 82% of those people look at every local ad inside the envelope.2 You can’t get this kind of targeted publicity from other direct mailers, certainly not for as little as pennies per household. Valpak of Los Angeles will help you choose the best mailing areas for your business, when and how often to mail and the direct mail solution most likely to generate results.

5 Benefits of Targeted Marketing & Advertising

  1. Reach the right audience. You’re distributing your message of value to the people most likely to respond.
  2. Get more customers. By targeting your advertising, you’ll attract and convert more high-quality leads.
  3. Spend less money. Why pay more to saturate an entire market when only a segment will garner interest?
  4. Track ad performance. With a unique URL and call tracking number, you can measure success in real time.
  5. Get better results. Target marketing gets the right ad in front of the right audience for no wasted spend.

Businesses in Los Angeles That We Work With

What kind of success could your business see by being more strategic with how, when and to whom you advertise? Contact Valpak of Los Angeles advertising to find out! These local businesses already trust Valpak with their advertising dollars.

Advertising ROI You Can Count On

By cutting out the middleman, Valpak of Los Angeles helps local business owners invest more and more strategically in their advertising and products. If your goal is more revenue, you’ve come to the right place. If you don’t know what your marketing goals are, we’ll help you find them. With Valpak’s robust performance dashboard, you can track every response a consumer makes to your ad campaign, whether that be digital coupon views/prints, visits to your microsite or calls to your business via a call tracking number. Just sit back, relax and let Valpak’s Los Angeles advertising bring your business new leads. Our marketing solutions are the best in the business because we understand and champion a targeted marketing approach.

 

Sources: Claritas data with current year projections, February 2021 (compared to the average Los Angeles household). Valpak® Readership Study, April 2021.

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

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valpak testimonial

“Going door to door with [Valpak] coupons has been fantastic. Not only have we seen an increase in sales and an increase in coupon redemptions, but we’re also just starting to see good flow of traffic of people coming into Painted Reptile, just to explore and see the amazing things that we have here in the store.”

Geoff Mantonya, Owner, Painted Reptile

Mailing Areas

Work with Valpak of Los Angeles to target your advertising to high-income, owner-occupied households in L.A., Beverly Hills, Long Beach, Torrance, Oxnard, Van Nuys, Whittier, Santa Barbara, Santa Monica, Malibu, Riverside and other top neighborhoods.

Mailing Schedule

Sep. Schedule2021 Mail DatesSep. 23 2021Estimated In-Home DateSep. 28 2021Copy DeadlineSep. 8 2021Households Reached1,720,000
Oct. Schedule2021 Mail DatesOct. 21 2021Estimated In-Home DateOct. 26 2021Copy DeadlineOct. 6 2021Households Reached1,720,000
Nov. Schedule2021 Mail DatesNov. 18 2021Estimated In-Home DateNov. 23 2021Copy DeadlineNov. 3 2021Households Reached1,720,000
Dec. Schedule2021 Mail DatesDec. 23 2021Estimated In-Home DateDec. 29 2021Copy DeadlineDec. 8 2021Households Reached1,720,000
Jan. Schedule2021 Mail DatesJan. 20 2022Estimated In-Home DateJan. 25 2022Copy DeadlineJan. 4 2022Households Reached1,720,000
Feb. Schedule2021 Mail DatesFeb. 17 2022Estimated In-Home DateFeb. 22 2022Copy DeadlineFeb. 2 2022Households Reached1,720,000
Mar. Schedule2021 Mail DatesMar. 24 2022Estimated In-Home DateMar. 29 2022Copy DeadlineMar. 9 2022Households Reached1,720,000
Apr. Schedule2021 Mail DatesApr. 21 2022Estimated In-Home DateApr. 26 2022Copy DeadlineApr. 6 2022Households Reached1,720,000
May. Schedule2021 Mail DatesMay. 19 2022Estimated In-Home DateMay. 24 2022Copy DeadlineMay. 4 2022Households Reached1,720,000
Jun. Schedule2021 Mail DatesJun. 23 2022Estimated In-Home DateJun. 28 2022Copy DeadlineJun. 8 2022Households Reached1,720,000
Jul. Schedule2021 Mail DatesJul. 21 2022Estimated In-Home DateJul. 26 2022Copy DeadlineJul. 6 2022Households Reached1,720,000
Aug. Schedule2021 Mail DatesAug. 18 2022Estimated In-Home DateAug. 23 2022Copy DeadlineAug. 3 2022Households Reached1,720,000
Sep. Schedule2021 Mail DatesSep. 21 2022Estimated In-Home DateSep. 26 2022Copy DeadlineSep. 6 2022Households Reached1,720,000
Oct. Schedule2021 Mail DatesOct. 20 2022Estimated In-Home DateOct. 25 2022Copy DeadlineOct. 5 2022Households Reached1,720,000
Nov. Schedule2021 Mail DatesNov. 17 2022Estimated In-Home DateNov. 22 2022Copy DeadlineNov. 2 2022Households Reached1,720,000
Dec. Schedule2021 Mail DatesDec. 22 2022Estimated In-Home DateDec. 28 2022Copy DeadlineDec. 7 2022Households Reached1,720,000

Valpak Advertising Gets Results

 

Mercedes Benz of Buckhead has been advertising in The Blue Envelope for more than 7 years. Geoffrey Meeker, the parts and service director, says initially, they felt the digital market was too cluttered and wanted a more traditional form of advertising. Since advertising in Valpak, Mercedes Benz of Buckhead has built a stronger brand awareness by getting their name out to targeted households and reminding local consumers they’re a part of the community. Geoffrey says he’s "very, very happy with what Valpak has delivered" and recommends Valpak to businesses regularly. Your Los Angeles-area business can see similar results. Call your local Valpak marketing rep today.

“Going door to door with [Valpak] coupons has been fantastic. Not only have we seen an increase in sales and an increase in coupon redemptions, but we’re also just starting to see good flow of traffic of people coming into Painted Reptile, just to explore and see the amazing things that we have here in the store.” - Geoff Mantonya, Owner, Painted Reptile

“As a consumer, I always thought that if you were in Valpak, your business was hurting and you needed to advertise it for some reason. After working here for the time that I have in the capacity that I have, I see the positive impact it has on the business and on the community because there are so many great offers in there. I would recommend Valpak to any business; especially even a new business because I see the positive impact it has on this business.” – Jackie Bouley, PR Manager, All Seasons Table

Valpak in Los Angeles FAQ

How Much Does It Cost to Advertise with Valpak in Los Angeles?

Valpak costs 3-5 cents per household in Los Angeles. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Los Angeles area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.

What Is Included?

Programs include design, print and postage. We offer a wide variety of direct mail post card option to meet nearly every budget. In addition, we offer a full suite of digital solutions from web sites to all facets of solution media.

Where Does Valpak Mail in Los Angeles and How Often?

Valpak mails 12 times a year to 1,720,000 top households in Santa Clarita Valley, Ventura, San Fernando Valley, The West Side, The South Bay and Beach Cities, The Mid Cities, San Gabriel Valley, The Inland Empire, West Riverside, Cresenta Valley, Monrovia and surrounding communities. View the Los Angeles area map and schedule. Statewide, reach up to 4.4 million consumers monthly, including in the areas of Anaheim, Fresno, Huntington Beach, Oakland, Palm Springs, Sacramento, San Diego, San Luis Obispo, San Mateo and the Silicon Valley.

What Are Some of the Best Advertising Options Available in Los Angeles?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Los Angeles. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Los Angeles area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Los Angeles?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards also reach an audience in Los Angeles with 28% more income and 26% higher home values than the average local consumer. For even more targeting capabilities and format options for businesses in the Los Angeles area, check out our customizable postcards.

Does Valpak Work in Los Angeles?

You bet it does! Your Valpak rep in Los Angeles will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.