Reach up to 130,000 Qualified Households in Madison, Wisconsin Each Month

Map & Schedule

Marketing Consultants in Madison, WI for Small Businesses

 advertising madison wi consultantsAs a local business owner, you understand the critical need for marketing to build brand loyalty, bring in new customers and combat the competition. You also have your pick of advertising agencies in Madison, WI to help you achieve your marketing goals. Sure, some companies offer less-expensive solutions, but it’s important to keep in mind what you’re getting in return.

Valpak of Madison spans from Sauk City to Stoughton, Sun Prairie to Mount Horeb and has served local businesses in the area since 1997. With Valpak, you get the benefits of working with a household name and are not just paying someone to place an ad for you. You’re paying for a personal marketing consultant who lives in the Madison area and will work with you to:
targeted direct mail marketing madison

  • Target local households based on geography and purchasing behaviors
  • Mail to high-income homes with more discretionary income to spend
  • Tailor your message to entice past, current and new customers
  • Create an eye-catching ad using our industry-leading lean design
  • Analyze/optimize campaign performance to ensure the best marketing ROI

You only want the best for your business, and we do too. Contact your Madison marketing consultant today to reach up to 130,000 households throughout Sauk, Columbia and Dane counties.

Targeted Direct Mail that Fits Your Marketing Budget

For more than 50 years, Valpak has been the leader in cooperative direct mail, with each business that advertises in our Blue Envelope benefitting from the postage and print cost savings of shared direct mail. Meet with your Valpak marketing consultant in Madison to determine who your core audience is and how best to target them. Our robust targeting capabilities include:
direct mail targeting household income

  • Geographic: Target using a mile radius, drive time, carrier route, ZIP code, county or a custom geography
  • Demographic: Reach key demographics by mailing area, including age, income and presence of children
  • Behavior: Find consumers with a higher likelihood of purchasing using PRIZM NE and national survey data
  • Purchase: Identify households estimated to spend more than average on your products or services

Direct mail is the measurable marketing media that captures market share and increases shopper spend. Each Valpak direct mail solution enables Madison business owners to connect authentically with desired audiences to drive sales:

  • Coupons in The Blue Envelope® keep your business top of mind throughout the year
  • Direct mail flyers provide more space for menus and businesses with multiple locations
  • Cardstock stands out from other products with different finishes and ad paper thickness
  • Solo direct mail reaches mailboxes on your schedule and is the most customizable option

Reach out to your marketing consultant at Valpak of Madison to determine the best audience targeting and direct mail format for your business.

Social Media Marketing & Digital Advertising

social media marketing in madison wiValpak’s team of social media marketing consultants in Madison can help you build and manage your social media presence to turn fans, followers, likes and retweets into sales. We stay on top of digital trends, consumer spending habits and the newest technologies to ensure your social media campaign stays on-target and continues to provide your business with quality customers who spend money. Services are based on the package and platforms (Facebook, Twitter) you choose and can include everything from page setup and optimization to content strategy and fan building to business claiming and reporting.

Your Valpak digital marketing agency in Madison, WI is proud to be recognized as a Google Premier Partner with the means and know-how to take your digital marketing to the next level. Our digital marketing product portfolio includes:

  • Business listing services on and our network of websites, directories and apps
  • Web design that enhances the user experience and adheres to Google’s mobile-first indexing
  • Pay-per-click advertising to quickly drive more search engine traffic to your business website
  • Display ads on popular sites and apps to capture consumers at the bottom of the sales funnel
  • SEO that drives organic (nonpaid) traffic to your website via higher search result rankings

What can Blue do for you? Get in touch with your Valpak of Madison media consultant to build or improve your online presence with powerful digital marketing tools and expertly managed services.

Advertising in Madison, WI that Generates Results

Small and medium-sized businesses that advertise with Valpak reach an audience with 26% higher household incomes and 28% higher home values that spends:

  • 15% more on auto maintenance and repair
  • 27% more on beauty and salon services
  • 35% more on entertainment admissions
  • 32% more on home improvement/repair
  • 23% on physician-provided medical care
  • 20% more at full-service restaurants
  • 15% more shopping at retail stores1

Advertising Testimonials from Valpak Clients

Regardless of your business industry or budget, Valpak’s targeted advertising can help you achieve your marketing goals.
digital marketing roi stats madison wi

  • Automotive advertising: “Valpak’s local focus helps with getting new clients. Other marketing options don’t have a focus on the local community.” – Bill Snow, Rad Air Wickliffe
  • Beauty & salon advertising: “Valpak has been so great, we love it! We get 40-60 coupons back every month. Valpak outperforms the competition.” – Heather Nicholson, VIP Nail Studio
  • Entertainment advertising: “We are a new business and needed foot traffic and to book parties. I love Valpak… It is wonderful – lots of calls, walk-ins and website activity.” – Jill Zumack, Handmade Studio
  • Home service advertising: “We love how the calls keep coming in! In just 4 months, we’ve received over 73 calls… If you want the calls, then advertise with Valpak…very happy customer!” – Paul Dion, owner, Tommy Tree
  • Medical advertising: “Some of my colleagues suggested I try Valpak to reach new patients and now every time the coupon mails, we see new patients… Consistency pays off!” – Jed Kesler, Jed Kesler DDS
  • Restaurant advertising: “Valpak produces the best results for our business. We get the most redemptions from our Valpak ad and it provides greater trackability than our competitors.” – Jason Knight, Long Blue Cat Brewing Company
  • Retail advertising: “I would recommend any retail business use the Valpak program and experience the difference for themselves. It’s the one that produces results!” – Justin Porter, Brown’s Shoe Fit Company

Ready to experience similar success? Contact Valpak of Madison today to schedule a free analysis of your current advertising with a local marketing consultant.

1. Claritas data with current year projections, December 2018.




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“Initially Valpak was something that I was very skeptical about and I can honestly say that ever since hiring Valpak full-time to handle all of our marketing, our sales have shot through the roof. We’re talking about more than 20% increase in sales, which in this era of the food industry, you can honestly say that’s a huge success. I don’t think you can really contest what Valpak has done for us at this point.”

Dimitri Verteouris, Owner, Nature’s Grill

Mailing Areas

Narrow your Madison, Wisconsin advertising down to the neighborhood level and connect to a wider audience online. Valpak of Madison provides both. Call us about reaching thousands of qualified households in Madison, WI as well as Janesville, Beloit, Sun Prairie, Middleton, Baraboo, Verona, the Dells and other Wisconsin communities.

Mailing Schedule

May. Schedule2019 Mail DatesMay. 2 2019Estimated In-Home DateMay. 6 2019Copy DeadlineApr. 16 2019Households Reached130,000
May. Schedule2019 Mail DatesMay. 30 2019Estimated In-Home DateJun. 3 2019Copy DeadlineMay. 13 2019Households Reached130,000
Jul. Schedule2019 Mail DatesJul. 5 2019Estimated In-Home DateJul. 8 2019Copy DeadlineJun. 18 2019Households Reached130,000
Aug. Schedule2019 Mail DatesAug. 1 2019Estimated In-Home DateAug. 5 2019Copy DeadlineJul. 16 2019Households Reached130,000
Aug. Schedule2019 Mail DatesAug. 29 2019Estimated In-Home DateSep. 3 2019Copy DeadlineAug. 13 2019Households Reached130,000
Oct. Schedule2019 Mail DatesOct. 3 2019Estimated In-Home DateOct. 7 2019Copy DeadlineSep. 17 2019Households Reached130,000
Oct. Schedule2019 Mail DatesOct. 31 2019Estimated In-Home DateNov. 4 2019Copy DeadlineOct. 15 2019Households Reached130,000
Nov. Schedule2019 Mail DatesNov. 27 2019Estimated In-Home DateDec. 2 2019Copy DeadlineNov. 11 2019Households Reached130,000

Law Firm Marketing Success Story

When attorney Rachel Flanagan Frost wanted to expand her law practice beyond referrals and word-of-mouth, she partnered with Valpak because it could target the clientele she was looking for at a cost-effective rate. Each month Rachel advertises her law firm in the Valpak envelope, she notices an uptick in phone calls for initial consultations. Of the people who come in for a consult, 80% or so retain her services, which equates to a significate rate of return on her advertising. Due to continued success, Rachel sees no reason to stop advertising with Valpak and recommends other attorneys, especially those with smaller practices, choose Valpak to get their names out there. Contact your local Valpak marketing consultant in Madison, Wisconsin to get new clients and provide lift in your online and mobile search results.