Reach up to 150,000 Qualified Households in Madison, Wisconsin Each Month

Map & Schedule

Marketing Consultants in Madison for Small Businesses

 advertising madison wi consultantsAs a local business owner, you understand the critical need for marketing to build brand loyalty, bring in new customers and combat the competition. You also have your pick of advertising agencies in Madison, WI to help you achieve your marketing goals. Sure, some companies offer less-expensive solutions, but it’s important to keep in mind what you’re getting in return.

Valpak of Madison spans from Sauk City to Stoughton, Sun Prairie to Mount Horeb and has served local businesses in the area since 1997. With Valpak, you get the benefits of working with a household name and are not just paying someone to place an ad for you. You’re paying for a personal marketing consultant who lives in the Madison area and will work with you to:

  • Target local households based on geography and purchasing behaviors
  • Mail to high-income homes with more discretionary income to spend
  • Tailor your message to entice past, current and new customers
  • Create an eye-catching ad using our industry-leading lean design
  • Analyze/optimize campaign performance to ensure the best marketing ROI

You only want the best for your business — and we do too. Contact your Madison marketing consultant today to reach up to 150,000 households throughout Sauk, Columbia and Dane counties. If you’d like to expand your mailing area, we reach heads of thousands of consumers every month in cities like Eau Claire, Green Bay and Milwaukee.

Targeted Direct Mail That Fits Your Marketing Budget

direct mail madison wi
For more than 50 years (and with nearly 140 office locations), Valpak has been the leader in direct mail advertising. Each business that advertises in our Blue Envelope benefits from the postage and print cost savings of shared direct mail. Meet with your Valpak marketing consultant in Madison to determine who your core audience is and how best to target them. Our robust targeting capabilities include:

  • Geographic: Target using a mile radius, drive time, carrier route, ZIP code, county or a custom geography
  • Demographic: Reach key demographics by mailing area, including age, income and presence of children
  • Behavior: Find consumers with a higher likelihood of purchasing using proprietary and national survey data
  • Purchase: Identify households estimated to spend more than average on your products or services

Direct mail is the measurable marketing media that captures market share and increases shopper spend. Each Valpak direct mail solution enables Madison business owners to connect authentically with desired audiences to drive sales:

  • Coupons in The Blue Envelope® keep your business top of mind throughout the year.
  • Direct mail flyers provide more space for menus and businesses with multiple locations.
  • Valpak neighborhood-targeted postcards are limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing.
  • 1-to-1 custom postcards reach homes on your schedule and is the most customizable option.
  • Event postcards are an automated postcard service that reaches a new audience each month. Audiences focuses include birthday, new mover/homeowner and Medicare aging-in.

Digital Advertising in Madison and Beyond

valpak of madison teamValpak’s team of social media advertising consultants in Madison can help you build and manage your social media presence to turn fans, followers, likes and retweets into sales. We stay on top of digital trends, consumer spending habits and the newest technologies to ensure your social media campaign stays on-target and continues to provide your business with quality customers who spend money. Services are based on the package and platforms (Facebook, Twitter) you choose.

Your Valpak digital marketing agency in Madison, WI has the means and know-how to take your digital marketing to the next level. Our digital marketing product portfolio includes:

What can Blue do for you? Get in touch with your Valpak of Madison media consultant to build or improve your online presence with powerful digital marketing tools and expertly managed services.

Small Businesses in Madison That We Work With

Local businesses in the Madison area that partner with Valpak for direct mail and digital marketing are seeing their desired results. Check out our local coupons page to see the Madison businesses that advertise with us.

Advertising That Generates Results

Regardless of your business industry or budget, Valpak’s targeted advertising can help you achieve your marketing goals.

  • Automotive advertising: “Valpak’s local focus helps with getting new clients. Other marketing options don’t have a focus on the local community.” – Bill Snow, Rad Air Wickliffe
  • Beauty & salon advertising: “Valpak has been so great, we love it! We get 40-60 coupons back every month. Valpak outperforms the competition.” – Heather Nicholson, VIP Nail Studio
  • Entertainment advertising: “We are a new business and needed foot traffic and to book parties. I love Valpak… It is wonderful – lots of calls, walk-ins and website activity.” – Jill Zumack, Handmade Studio
  • Home service advertising: “We love how the calls keep coming in! In just 4 months, we’ve received over 73 calls… If you want the calls, then advertise with Valpak…very happy customer!” – Paul Dion, owner, Tommy Tree
  • Medical advertising: “Some of my colleagues suggested I try Valpak to reach new patients and now every time the coupon mails, we see new patients… Consistency pays off!” – Jed Kesler, Jed Kesler DDS
  • Restaurant advertising: “Valpak produces the best results for our business. We get the most redemptions from our Valpak ad and it provides greater trackability than our competitors.” – Jason Knight, Long Blue Cat Brewing Company
  • Retail advertising: “I would recommend any retail business use the Valpak program and experience the difference for themselves. It’s the one that produces results!” – Justin Porter, Brown’s Shoe Fit Company

Ready to experience similar success? Contact Valpak of Madison today to schedule a free analysis of your current advertising with a local marketing consultant.

Reach Your Target Audience

Blue Envelope


Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

Postcard Advertising


From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

Digital Marketing


Robust digital marketing solutions, including web design, SEM and social media advertising.

valpak testimonial

“Initially Valpak was something that I was very skeptical about and I can honestly say that ever since hiring Valpak full-time to handle all of our marketing, our sales have shot through the roof. We’re talking about more than 20% increase in sales, which in this era of the food industry, you can honestly say that’s a huge success. I don’t think you can really contest what Valpak has done for us at this point.”

Dimitri Verteouris, Owner, Nature’s Grill

Mailing Areas

Narrow your Madison, Wisconsin advertising down to the neighborhood level and connect to a wider audience online. Valpak of Madison provides both. Call us about reaching thousands of qualified households in Madison, WI as well as Janesville, Beloit, Sun Prairie, Middleton, Baraboo, Verona, the Dells and other Wisconsin communities.

Mailing Schedule

Sep. Schedule2022 Mail DatesSep. 29 2022Estimated In-Home DateOct. 3 2022Copy DeadlineSep. 13 2022Households Reached150,000
Oct. Schedule2022 Mail DatesOct. 27 2022Estimated In-Home DateOct. 31 2022Copy DeadlineOct. 11 2022Households Reached150,000
Nov. Schedule2022 Mail DatesNov. 23 2022Estimated In-Home DateNov. 28 2022Copy DeadlineNov. 7 2022Households Reached150,000
Dec. Schedule2022 Mail DatesDec. 29 2022Estimated In-Home DateJan. 3 2023Copy DeadlineDec. 9 2022Households Reached150,000
Jan. Schedule2022 Mail DatesJan. 26 2023Estimated In-Home DateJan. 30 2023Copy DeadlineJan. 10 2023Households Reached150,000
Feb. Schedule2022 Mail DatesFeb. 23 2023Estimated In-Home DateFeb. 27 2023Copy DeadlineFeb. 7 2023Households Reached150,000
Mar. Schedule2022 Mail DatesMar. 29 2023Estimated In-Home DateApr. 1 2023Copy DeadlineMar. 13 2023Households Reached150,000
Apr. Schedule2022 Mail DatesApr. 19 2023Estimated In-Home DateApr. 22 2023Copy DeadlineApr. 3 2023Households Reached150,000
May. Schedule2022 Mail DatesMay. 10 2023Estimated In-Home DateMay. 13 2023Copy DeadlineApr. 24 2023Households Reached150,000
May. Schedule2022 Mail DatesMay. 31 2023Estimated In-Home DateJun. 3 2023Copy DeadlineMay. 12 2023Households Reached150,000
Jun. Schedule2022 Mail DatesJun. 29 2023Estimated In-Home DateJul. 3 2023Copy DeadlineJun. 13 2023Households Reached150,000
Jul. Schedule2022 Mail DatesJul. 27 2023Estimated In-Home DateJul. 31 2023Copy DeadlineJul. 11 2023Households Reached150,000
Aug. Schedule2022 Mail DatesAug. 24 2023Estimated In-Home DateAug. 28 2023Copy DeadlineAug. 8 2023Households Reached150,000
Sep. Schedule2022 Mail DatesSep. 28 2023Estimated In-Home DateOct. 2 2023Copy DeadlineSep. 12 2023Households Reached150,000
Oct. Schedule2022 Mail DatesOct. 26 2023Estimated In-Home DateOct. 30 2023Copy DeadlineOct. 10 2023Households Reached150,000
Nov. Schedule2022 Mail DatesNov. 22 2023Estimated In-Home DateNov. 27 2023Copy DeadlineNov. 6 2023Households Reached150,000
Dec. Schedule2022 Mail DatesDec. 28 2023Estimated In-Home DateJan. 2 2024Copy DeadlineDec. 8 2023Households Reached150,000

Law Firm Marketing Success Story

Amy Hume, marketing director at Pottery World, always knew Valpak was a strong and trusted brand, but she never expected the results of their campaign. Amy credits Valpak for bringing in more than $100,000 in revenue for Pottery World in the first year alone. Amy believes what sets Valpak apart from other Sacramento advertising agencies is the quality of its products. She knows Pottery World's direct mail advertising from Valpak is working because she sees customers use the coupons each month. Pottery World had immediate results and Amy would highly recommend Valpak to any size business, big or small. If you want to grow your business in Soda City, contact Valpak of Greater Columbia to get started.

Valpak in Madison FAQ

How Much Does It Cost to Advertise with Valpak in Madison?

Valpak costs as little as 3 to 5 cents per household in Madison. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Madison area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.

Where Does Valpak Mail in Madison and How Often?

Valpak mails to 150,000 top households in Madison, Middleton, Nakoma, Shorewood, Hilldale, Fitchburg, Maple Bluff, Monona, Sun Prairie, Marshall, Verona, Waunakee, Bishops Bay, Cottage Grove, McFarland, Windsor, Oregon and Stoughton every month. Statewide, we reach hundreds of thousands of consumers including cities like Eau Claire, Green Bay and Milwaukee. View the Madison area map and schedule.

What Are Some of the Best Advertising Options Available in Madison?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Madison. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Madison area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Madison?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards also reach an audience in Madison with 26% more income and 28% higher home values than the average local consumer. For even more targeting capabilities and format options for businesses in the Madison area, check out all our postcard products.

Does Valpak Work in Madison?

You bet it does! Your Valpak rep in Madison will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.