Reach up to 130,000 Qualified Households in Madison, Wisconsin Each Month

Map & Schedule

Marketing Consultants in Madison, WI for Small Businesses

 advertising madison wi consultantsAs a local business owner, you understand the critical need for marketing to build brand loyalty, bring in new customers and combat the competition. You also have your pick of advertising agencies in Madison, WI to help you achieve your marketing goals. Sure, some companies offer less-expensive solutions, but it’s important to keep in mind what you’re getting in return.

Valpak of Madison spans from Sauk City to Stoughton, Sun Prairie to Mount Horeb and has served local businesses in the area since 1997. With Valpak, you get the benefits of working with a household name and are not just paying someone to place an ad for you. You’re paying for a personal marketing consultant who lives in the Madison area and will work with you to:
targeted direct mail marketing madison

  • Target local households based on geography and purchasing behaviors
  • Mail to high-income homes with more discretionary income to spend
  • Tailor your message to entice past, current and new customers
  • Create an eye-catching ad using our industry-leading lean design
  • Analyze/optimize campaign performance to ensure the best marketing ROI

You only want the best for your business, and we do too. Contact your Madison marketing consultant today to reach up to 130,000 households throughout Sauk, Columbia and Dane counties.

Targeted Direct Mail that Fits Your Marketing Budget

For more than 50 years, Valpak has been the leader in cooperative direct mail, with each business that advertises in our Blue Envelope benefitting from the postage and print cost savings of shared direct mail. Meet with your Valpak marketing consultant in Madison to determine who your core audience is and how best to target them. Our robust targeting capabilities include:
direct mail targeting household income

  • Geographic: Target using a mile radius, drive time, carrier route, ZIP code, county or a custom geography
  • Demographic: Reach key demographics by mailing area, including age, income and presence of children
  • Behavior: Find consumers with a higher likelihood of purchasing using PRIZM NE and national survey data
  • Purchase: Identify households estimated to spend more than average on your products or services

Direct mail is the measurable marketing media that captures market share and increases shopper spend. Each Valpak direct mail solution enables Madison business owners to connect authentically with desired audiences to drive sales:

  • Coupons in The Blue Envelope® keep your business top of mind throughout the year
  • Direct mail flyers provide more space for menus and businesses with multiple locations
  • Cardstock stands out from other products with different finishes and ad paper thickness
  • Solo direct mail reaches mailboxes on your schedule and is the most customizable option

Reach out to your marketing consultant at Valpak of Madison to determine the best audience targeting and direct mail format for your business.

Social Media Marketing & Digital Advertising

social media marketing in madison wiValpak’s team of social media marketing consultants in Madison can help you build and manage your social media presence to turn fans, followers, likes and retweets into sales. We stay on top of digital trends, consumer spending habits and the newest technologies to ensure your social media campaign stays on-target and continues to provide your business with quality customers who spend money. Services are based on the package and platforms (Facebook, Twitter) you choose and can include everything from page setup and optimization to content strategy and fan building to business claiming and reporting.

Your Valpak digital marketing agency in Madison, WI is proud to be recognized as a Google Premier Partner with the means and know-how to take your digital marketing to the next level. Our digital marketing product portfolio includes:

  • Business listing services on and our network of websites, directories and apps
  • Web design that enhances the user experience and adheres to Google’s mobile-first indexing
  • Pay-per-click advertising to quickly drive more search engine traffic to your business website
  • Display ads on popular sites and apps to capture consumers at the bottom of the sales funnel
  • SEO that drives organic (nonpaid) traffic to your website via higher search result rankings

What can Blue do for you? Get in touch with your Valpak of Madison media consultant to build or improve your online presence with powerful digital marketing tools and expertly managed services.

Advertising in Madison, WI that Generates Results

Small and medium-sized businesses that advertise with Valpak reach an audience with 26% higher household incomes and 28% higher home values that spends:

  • 15% more on auto maintenance and repair
  • 27% more on beauty and salon services
  • 35% more on entertainment admissions
  • 32% more on home improvement/repair
  • 23% on physician-provided medical care
  • 20% more at full-service restaurants
  • 15% more shopping at retail stores1

Advertising Testimonials from Valpak Clients

Regardless of your business industry or budget, Valpak’s targeted advertising can help you achieve your marketing goals.
digital marketing roi stats madison wi

  • Automotive advertising: “Valpak’s local focus helps with getting new clients. Other marketing options don’t have a focus on the local community.” – Bill Snow, Rad Air Wickliffe
  • Beauty & salon advertising: “Valpak has been so great, we love it! We get 40-60 coupons back every month. Valpak outperforms the competition.” – Heather Nicholson, VIP Nail Studio
  • Entertainment advertising: “We are a new business and needed foot traffic and to book parties. I love Valpak… It is wonderful – lots of calls, walk-ins and website activity.” – Jill Zumack, Handmade Studio
  • Home service advertising: “We love how the calls keep coming in! In just 4 months, we’ve received over 73 calls… If you want the calls, then advertise with Valpak…very happy customer!” – Paul Dion, owner, Tommy Tree
  • Medical advertising: “Some of my colleagues suggested I try Valpak to reach new patients and now every time the coupon mails, we see new patients… Consistency pays off!” – Jed Kesler, Jed Kesler DDS
  • Restaurant advertising: “Valpak produces the best results for our business. We get the most redemptions from our Valpak ad and it provides greater trackability than our competitors.” – Jason Knight, Long Blue Cat Brewing Company
  • Retail advertising: “I would recommend any retail business use the Valpak program and experience the difference for themselves. It’s the one that produces results!” – Justin Porter, Brown’s Shoe Fit Company

Ready to experience similar success? Contact Valpak of Madison today to schedule a free analysis of your current advertising with a local marketing consultant.

1. Claritas data with current year projections, December 2018.

“Initially Valpak was something that I was very skeptical about and I can honestly say that ever since hiring Valpak full-time to handle all of our marketing, our sales have shot through the roof. We’re talking about more than 20% increase in sales, which in this era of the food industry, you can honestly say that’s a huge success. I don’t think you can really contest what Valpak has done for us at this point.” – Dimitri Verteouris, Owner, Nature’s Grill




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“Initially Valpak was something that I was very skeptical about and I can honestly say that ever since hiring Valpak full-time to handle all of our marketing, our sales have shot through the roof. We’re talking about more than 20% increase in sales, which in this era of the food industry, you can honestly say that’s a huge success. I don’t think you can really contest what Valpak has done for us at this point.”

Dimitri Verteouris, Owner, Nature’s Grill

Mailing Areas

Narrow your Madison, Wisconsin advertising down to the neighborhood level and connect to a wider audience online. Valpak of Madison provides both. Call us about reaching thousands of qualified households in Madison, WI as well as Janesville, Beloit, Sun Prairie, Middleton, Baraboo, Verona, the Dells and other Wisconsin communities.

Mailing Schedule

Aug. Schedule2020 Mail DatesAug. 27 2020Estimated In-Home DateAug. 31 2020Copy DeadlineAug. 11 2020Households Reached130,000
Oct. Schedule2020 Mail DatesOct. 1 2020Estimated In-Home DateOct. 5 2020Copy DeadlineSep. 15 2020Households Reached130,000
Oct. Schedule2020 Mail DatesOct. 29 2020Estimated In-Home DateNov. 2 2020Copy DeadlineOct. 13 2020Households Reached130,000
Nov. Schedule2020 Mail DatesNov. 25 2020Estimated In-Home DateNov. 30 2020Copy DeadlineNov. 9 2020Households Reached130,000
Dec. Schedule2020 Mail DatesDec. 31 2020Estimated In-Home DateJan. 4 2021Copy DeadlineDec. 11 2020Households Reached130,000
Jan. Schedule2020 Mail DatesJan. 28 2021Estimated In-Home DateFeb. 1 2021Copy DeadlineJan. 12 2021Households Reached130,000
Feb. Schedule2020 Mail DatesFeb. 25 2021Estimated In-Home DateMar. 1 2021Copy DeadlineFeb. 9 2021Households Reached130,000
Apr. Schedule2020 Mail DatesApr. 1 2021Estimated In-Home DateApr. 5 2021Copy DeadlineMar. 16 2021Households Reached130,000
Apr. Schedule2020 Mail DatesApr. 29 2021Estimated In-Home DateMay. 3 2021Copy DeadlineApr. 13 2021Households Reached130,000
May. Schedule2020 Mail DatesMay. 27 2021Estimated In-Home DateJun. 1 2021Copy DeadlineMay. 11 2021Households Reached130,000
Jul. Schedule2020 Mail DatesJul. 1 2021Estimated In-Home DateJul. 6 2021Copy DeadlineJun. 15 2021Households Reached130,000
Jul. Schedule2020 Mail DatesJul. 29 2021Estimated In-Home DateAug. 2 2021Copy DeadlineJul. 13 2021Households Reached130,000
Aug. Schedule2020 Mail DatesAug. 26 2021Estimated In-Home DateAug. 30 2021Copy DeadlineAug. 10 2021Households Reached130,000
Sep. Schedule2020 Mail DatesSep. 30 2021Estimated In-Home DateOct. 4 2021Copy DeadlineSep. 14 2021Households Reached130,000
Oct. Schedule2020 Mail DatesOct. 28 2021Estimated In-Home DateNov. 1 2021Copy DeadlineOct. 12 2021Households Reached130,000
Nov. Schedule2020 Mail DatesNov. 24 2021Estimated In-Home DateNov. 29 2021Copy DeadlineNov. 8 2021Households Reached130,000

Law Firm Marketing Success Story

When attorney Rachel Flanagan Frost wanted to expand her law practice beyond referrals and word-of-mouth, she partnered with Valpak because it could target the clientele she was looking for at a cost-effective rate. Each month Rachel advertises her law firm in the Valpak envelope, she notices an uptick in phone calls for initial consultations. Of the people who come in for a consult, 80% or so retain her services, which equates to a significate rate of return on her advertising. Due to continued success, Rachel sees no reason to stop advertising with Valpak and recommends other attorneys, especially those with smaller practices, choose Valpak to get their names out there. Contact your local Valpak marketing consultant in Madison, Wisconsin to get new clients and provide lift in your online and mobile search results.

Valpak in Madison FAQ

How Much Does It Cost to Advertise with Valpak in Madison?

Valpak costs as little as 3 to 5 cents per household in Madison. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Madison area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.

Where Does Valpak Mail in Madison and How Often?

Valpak mails to 130,000 top households in Madison, Middleton, Nakoma, Shorewood, Hilldale, Fitchburg, Maple Bluff, Monona, Sun Prairie, Marshall, Verona, Waunakee, Bishops Bay, Cottage Grove, McFarland, Windsor, Oregon and Stoughton 12 times a year. View the Madison area map and schedule.

What Are Some of the Best Advertising Options Available in Madison?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Madison. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Madison area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Madison?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and PlusOne™ postcards also reach an audience in Madison with 26% more income and 28% higher home values than the average local consumer. For even more targeting capabilities and format options for businesses in the Madison area, check out our customizable postcards.

Does Valpak Work in Madison?

You bet it does! Your Valpak rep in Madison will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.