Reach up to 130,000 Qualified Households in Madison, Wisconsin Each Month

Map & Schedule

Brand Awareness with Direct Mail

Grow your Madison small business through direct mail advertising with Valpak of Madison in Wisconsin. Advertising in the Valpak Blue Envelope is a smart, cost-effective way to get your brand out there in your neighborhood and generate business from the consumers that matter the most to you. When you focus your outreach with direct mail marketing, you get big-brand exposure at affordable rates.

Valpak of Madison works beautifully for all types of businesses: professional and general services, home and office needs, travel and entertainment, restaurants and shops, health and medical, beauty and wellness and more. In addition to powerful print advertising, Valpak can also help you strengthen your online presence with digital marketing solutions, like a business profile on

No More Guessing About Performance

If you want proof of performance, Valpak of Madison provides superior consumer tracking capabilities. call tracking analyzes the quantity and quality of the phone calls resulting from your printed piece, while our performance dashboard tool provides you with information from a unique URL and phone number.

Narrow your advertising down to the neighborhood level and connect to a wider audience online. Valpak of Madison provides both. Call us about reaching thousands of qualified households in the capital as well as Janesville, Beloit, Sun Prairie, Middleton, Baraboo, Verona, the Dells and other Wisconsin communities.




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“Initially Valpak was something that I was very skeptical about and I can honestly say that ever since hiring Valpak full-time to handle all of our marketing, our sales have shot through the roof. We’re talking about more than 20% increase in sales, which in this era of the food industry, you can honestly say that’s a huge success. I don’t think you can really contest what Valpak has done for us at this point.”


Mailing Areas

For specific dates and coverage, contact your Valpak of Madison representative.

Mailing Schedule

Nov. Schedule2018 Mail DatesNov. 29 2018Estimated In-Home DateDec. 3 2018Copy DeadlineNov. 9 2018Households Reached130,000
Jan. Schedule2018 Mail DatesJan. 3 2019Estimated In-Home DateJan. 7 2019Copy DeadlineDec. 13 2018Households Reached130,000
Jan. Schedule2018 Mail DatesJan. 31 2019Estimated In-Home DateFeb. 4 2019Copy DeadlineJan. 15 2019Households Reached130,000
Feb. Schedule2018 Mail DatesFeb. 28 2019Estimated In-Home DateMar. 4 2019Copy DeadlineFeb. 12 2019Households Reached130,000
Apr. Schedule2018 Mail DatesApr. 4 2019Estimated In-Home DateApr. 8 2019Copy DeadlineMar. 19 2019Households Reached130,000
May. Schedule2018 Mail DatesMay. 2 2019Estimated In-Home DateMay. 6 2019Copy DeadlineApr. 16 2019Households Reached130,000
May. Schedule2018 Mail DatesMay. 30 2019Estimated In-Home DateJun. 3 2019Copy DeadlineMay. 13 2019Households Reached130,000
Jul. Schedule2018 Mail DatesJul. 5 2019Estimated In-Home DateJul. 8 2019Copy DeadlineJun. 18 2019Households Reached130,000
Aug. Schedule2018 Mail DatesAug. 1 2019Estimated In-Home DateAug. 5 2019Copy DeadlineJul. 16 2019Households Reached130,000
Aug. Schedule2018 Mail DatesAug. 29 2019Estimated In-Home DateSep. 3 2019Copy DeadlineAug. 13 2019Households Reached130,000
Oct. Schedule2018 Mail DatesOct. 3 2019Estimated In-Home DateOct. 7 2019Copy DeadlineSep. 17 2019Households Reached130,000
Oct. Schedule2018 Mail DatesOct. 31 2019Estimated In-Home DateNov. 4 2019Copy DeadlineOct. 15 2019Households Reached130,000
Nov. Schedule2018 Mail DatesNov. 27 2019Estimated In-Home DateDec. 2 2019Copy DeadlineNov. 11 2019Households Reached130,000

Video Testimonial: Law Office of Rachel Flanagan Frost