Targeted Marketing that Works

Valpak direct mail marketing engages consumers on a personal level, and enables you to target your audience specifically. Talk to us about direct mail products that deliver the most value for your advertising dollar.

While direct mail marketing is the heart what we do, it’s not your only option. Valpak also provides digital packages on, website development and search engine marketing (SEM) campaigns to increase your online presence and drive sales.

Rethink Your Small Business Advertising

Direct mail marketing remains an effective way to advertise because, while people may tune out the constant barrage of radio and TV spots, they go to their mailbox daily. Partner with the leader in local direct marketing: Valpak. Our direct mail and digital products help you target households nearest to your business or service area.

Here at Valpak, we operate as a full-service marketing agency. Call today and learn how Valpak helps small businesses open the door to greater return on investment – effectively and affordably.




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“Valpak has helped us increase our average sale. I think we went from about $18 to $45 on our average transaction with a Valpak coupon being used. We get a lot of customers that come in once a month because they wait for their Valpak.”


Video Testimonial: Greenhouse Cafe

Valpak FAQ

How Much Does It Cost to Advertise with Valpak?

The cost to advertise with Valpak starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your local Valpak media consultant will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail and How Often?

Valpak mails to more than 36 million households across the U.S. each month.

What Are Some of the Best Local Advertising Options Available?

If you’re looking to advertise your business locally on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail Locally?

With an open rate of 92% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and PlusOne™ postcards target local consumers with higher incomes and home values. To explore additional targeting options and direct mail formats for businesses, visit our customizable postcards page.

Does Valpak Local Advertising Work?

Yes! Local businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.