Targeted Marketing That Works

customizable postcard

Direct mail marketing remains an effective way to advertise because, while people may tune out the constant barrage of radio and TV spots, they go to their mailboxes daily. Partner with the leader in local direct marketing for more than 50 years: Valpak. Our direct mail and digital products help you target the households nearest to your business or service area, so you grow your brand power and customer base by reaching the right customers in the places they search and shop.

Valpak engages consumers on a personal level and enables you to target your audience specifically. We specialize in direct mail products that deliver the most value for your advertising dollar, like turnkey postcard packages. These customizable postcards are a premium product that puts you 100% in the driver’s seat. Choose who receives your postcard (and when) by selecting from over 300 targeting criteria, including:

  • Household income
  • Home value
  • Purchase intent
  • Occupation
  • Age range

Advertising With Quick Response Technology

QR code solo postcard

Quick Response (QR code) technology is gaining in popularity with the rise of smart device usage and the need for contactless support/service. As a result of this increased usage, researchers estimate QR code coupon redemptions will surge to 5.3 billion over the next few years, so the time to embrace Quick Response technology is now.

QR codes are cost-effective and easy to implement into your advertising campaign. Plus, any smartphone camera can now read them – there’s no need to download a separate app!

Add one to your postcard and link to:

  • Business information
  • Menu of products/services
  • Online ordering
  • Contactless payments
  • And more

Pinpoint Your Audience With Digital Marketing

BPP digital marketing

While synonymous with direct mail, Valpak offers a full suite of digital marketing solutions. As a Google Premier Partner, we’re recognized as a leading agency for developing and maintaining successful online advertising campaigns for businesses. Promote your business with proven creative formats – especially for mobile.

Americans spend more than 5 hours on their phones (checking an average of 58 times) every day. Connect with these consumers with Valpak’s mobile display advertising to:

  • Reach consumers actively looking to purchase your product or service
  • Target mobile devices based on location, interest and intent
  • Grow brand awareness, drive traffic and increase sales
  • Deliver memorable mobile experiences with measurable results

Rethink Your Small Business Advertising

digital marketing products

Here at Valpak, we operate as a full-service marketing agency that helps small businesses open the door to greater returns on investment. And whether it’s phone calls, direct traffic to your dedicated web address or activity on your valpak.com profile, you’ll know exactly how your campaigns are doing with our comprehensive performance tracking tools.

33,000 local businesses trust Valpak with their advertising. National brands and grocery stores also advertise with Valpak and our $100 instant win and monthly sweepstakes provide even more exposure for our advertisers on valpak.com. Last year, valpak.com hosted nearly 7 million daily unique visitors, 58% from mobile platforms.

Ready to reach your target audience? Fill out the form to get started. One of our marketing consultants will help you get in touch with the right consumers at home, work or on the go.

Advertising Success With Valpak

 

Valpak is a successful (and affordable) advertising channel – and the proof is in the pudding. Valpak advertising can help you increase sales and improve your return on investment. But don’t take our word for it; watch what some of our happy clients have to say about their experience with Valpak. Your business can see similar results – contact us today to learn how.

“We mail with Valpak for the detailed demographics and the ability to track reporting and costs…We are getting much better results at a significant savings and the ROI is great!” – Brandon Cooley, Owner, Cooley Smiles

Learn more about us! Connect with Valpak on Facebook, Twitter and LinkedIn and view our career page for current employment opportunities.

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

LEARN MORE
valpak testimonial

“We mail with Valpak for the detailed demographics and the ability to track reporting and costs…We are getting much better results at a significant savings and the ROI is great!”

BRANDON COOLEY, OWNER, COOLEY SMILES

Advertising Success with Valpak

 


Valpak is a successful (and affordable) advertising channel – and the proof is in the pudding. Valpak advertising can help you increase sales and improve your return on investment. But don’t take our word for it; watch what some of our happy clients have to say about their experience with Valpak. Your business can see similar results – contact us today to learn how.



Learn more about us! Connect with Valpak on Facebook, Twitter and LinkedIn and view our career page for current employment opportunities.

Valpak FAQ

How Much Does It Cost to Advertise with Valpak?

The cost to advertise with Valpak starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your local Valpak media consultant will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail and How Often?

Valpak mails to more than 36 million households across the U.S. each month.

What Are Some of the Best Local Advertising Options Available?

If you’re looking to advertise your business locally on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail Locally?

With an open rate of 92% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and PlusOne™ postcards target local consumers with higher incomes and home values. To explore additional targeting options and direct mail formats for businesses, visit our customizable postcards page.

Does Valpak Local Advertising Work?

Yes! Local businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.