Full-Service Advertising – Direct Mail & Digital Services

Direct Mail Marketing into Maryland and Chesapeake

VALPAK SUPPORTS LOCAL BUSINESSES WITH FREE MAILING ZONES. LIMITED-TIME OFFER. SOME RESTRICTIONS APPLY.

Map & Schedule

Maryland Advertising Simplified with Direct Mail

maryland advertising annapolis and baltimoreYou focus on ensuring your business stands up to the test of time and Valpak of Maryland (Baltimore / Annapolis advertising) will make sure your business stands out all the time. Our Blue Envelope of direct mail coupons can take your brand’s message into hundreds of thousands of Maryland households, at prices businesses large and small can afford. Paired with our digital marketing solutions, your Valpak advertising campaign will drive growth and help strengthen your brand. That’s because our direct mail services have been proven over decades of successes and today, our solutions combine for some of the best value in Maryland advertising.

Valpak of Maryland is made up of people who live and work in your community. We’ll help your brand’s message cut through the noise and drum up more business, reaching over half a million top households in Annapolis, Baltimore, Rockville and many other communities in the metro area (more than 1 million households statewide). Compared to the U.S. average, these households have 32% more income and 25% higher purchasing power.

Direct Mail & Print Advertising for Annapolis & Baltimore

annapolis MD direct mail
The wisdom of a company that has thrived through decades of change, with a personable and attentive network of nearly 140 office locations that deliver the agility of a startup: That’s the foundation that has helped Valpak take the lead as the most-recognized direct mail company in the shared mail industry. So how can your business leverage Valpak’s visibility and the inroads we’ve already made in millions of households in North America?

Here’s how Valpak direct mail advertising can open more doors in Maryland for your business:

  • Coupons – Simple, elegant and uncluttered: Our standard inserts have been refined, through focus groups and real-world feedback, to deliver the elements consumers tell us motivate them to act on coupon offers.
  • Flyers – Less is so much more on our standard coupons. But when you’ve got much more to say, our flyers are the way to go. They’re a great way to list your foods, services and more.
  • Valpak Neighborhood-Targeted Postcards – Limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing.
  • 1-to-1 custom postcards – Leave the competition behind and arrive solo. Our 1-to-1 custom postcards are perfect for reaching all the addresses on your in-house list or we can create a list based on your ideal audience geography and demographics.

Print advertising remains one of the most-effective and affordable means for delivering your brand’s message to the right people. Nearly 9 in 10 households open the Valpak envelope and 8 out of 10 look at every ad inside!

 

Digital Marketing in Annapolis & Baltimore

web design annapolis marylandThe buyer journey no longer begins exclusively during business hours, thanks to the proliferation of smart things and widespread access to broadband internet service. And with Valpak of Maryland’s full suite of digital marketing solutions, we’ll make sure there are sign posts, highly visible in search engine and webpage ad space, to help keep your business top of mind when consumers look for offerings like yours.

Learn more about our integrated toolkit of solutions for digital marketing in Annapolis, Baltimore and other communities:

  • Search engine marketing – If it was normal to stop and consider a billboard, then roadside ads would compare a lot more favorably to SEM (search engine marketing). Most American consumers start their shopping trips online. We’ll put your marketing dollars behind the right keywords so that your business’s info floats to the forefront and inside the coveted ad space atop search engine results pages.
  • Business listing services – Get your business in front of more consumers with a business listing on valpak.com. We’ll maintain your profile page with the latest best practices so people looking for the products or services you offer will find out how to get them from you.
  • Web design – Need a website? Forgot you even had one? We’ll build a custom website to make sure less traffic bounces from your webpages and more consumers stick around to learn about what you offer. With Valpak of Maryland, you’ll find we offer some of the best web design Annapolis, MD has to offer.
  • Social media advertising – More than a digital swap meet for memes and cat pictures, social media is one of the best avenues for building a following, holding ongoing conversations with your brand’s followers and ultimately strengthening loyalty to your brand. Beyond loyalty, your Valpak social media campaign will generate invaluable shopper insights you can use to build even better connections with consumers.
  • Display advertising – We’ll design engaging digital ads for your business and help them find homes on devises based on location, interest and intent.

Small Businesses in Maryland That We Work With

Local businesses that partner with Valpak for direct mail and digital marketing are seeing their desired results. Check out our local coupons page to see the Annapolis businesses that advertise with us.

Branding: More-Effective Advertising, More Name Recognition

It’s why simple logos can symbolize an individual’s social status. It’s why simple phrases come to mind all along the path to purchase. It’s why many public figures are recognized by their first names, or mononyms. Branding is what builds loyalty among your demographic. And Valpak of Maryland’s print and digital solutions can help build your brand image from the ground up or take your brand recognition to the next level.

Contact Valpak of Maryland today and let’s talk about how cost-effective branding, driving new sales and strengthening customer loyalty is what happens when you work with us.

 

Sources: Claritas data with current year projections (compared to the average U.S. consumer). Valpak® Readership Study.

Reach Your Target Audience

Blue Envelope

BLUE ENVELOPE

Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

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Postcard Advertising

POSTCARD ADVERTISING

From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

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Digital Marketing

DIGITAL MARKETING

Robust digital marketing solutions, including web design, SEM and social media advertising.

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valpak testimonial

“We always come to Valpak to deliver our message about our pizza, kabobs, great food and delivery. I highly recommend Valpak to any business owner.”

Hassan Sokhanvar, Owner, Kensington Pizza and Kabob

Mailing Areas

Reach half a million households in Annapolis, Baltimore, Rockville and other cities across Anne Arundel, Charles, Calvert, Montgomery, Prince George’s, Saint Mary’s and Queen Anne’s counties. For specific dates and coverage, contact your Valpak of Maryland / Annapolis advertising representative.

Mailing Schedule

Dec. Schedule2023 Mail DatesDec. 1 2023Estimated In-Home DateDec. 4 2023Copy DeadlineNov. 14 2023Households Reached560,000
Jan. Schedule2023 Mail DatesJan. 6 2024Estimated In-Home DateJan. 9 2024Copy DeadlineDec. 21 2023Households Reached520,000
Feb. Schedule2023 Mail DatesFeb. 3 2024Estimated In-Home DateFeb. 6 2024Copy DeadlineJan. 19 2024Households Reached520,000
Mar. Schedule2023 Mail DatesMar. 4 2024Estimated In-Home DateMar. 7 2024Copy DeadlineFeb. 16 2024Households Reached520,000
Apr. Schedule2023 Mail DatesApr. 6 2024Estimated In-Home DateApr. 9 2024Copy DeadlineMar. 22 2024Households Reached520,000
May. Schedule2023 Mail DatesMay. 4 2024Estimated In-Home DateMay. 7 2024Copy DeadlineApr. 19 2024Households Reached520,000
Jun. Schedule2023 Mail DatesJun. 3 2024Estimated In-Home DateJun. 6 2024Copy DeadlineMay. 16 2024Households Reached520,000
Jul. Schedule2023 Mail DatesJul. 6 2024Estimated In-Home DateJul. 9 2024Copy DeadlineJun. 20 2024Households Reached520,000
Aug. Schedule2023 Mail DatesAug. 3 2024Estimated In-Home DateAug. 6 2024Copy DeadlineJul. 19 2024Households Reached520,000
Sep. Schedule2023 Mail DatesSep. 7 2024Estimated In-Home DateSep. 10 2024Copy DeadlineAug. 22 2024Households Reached520,000
Oct. Schedule2023 Mail DatesOct. 5 2024Estimated In-Home DateOct. 8 2024Copy DeadlineSep. 20 2024Households Reached520,000
Nov. Schedule2023 Mail DatesNov. 2 2024Estimated In-Home DateNov. 5 2024Copy DeadlineOct. 18 2024Households Reached520,000
Nov. Schedule2023 Mail DatesNov. 30 2024Estimated In-Home DateDec. 3 2024Copy DeadlineNov. 13 2024Households Reached520,000

Valpak of Maryland is an independently owned Valpak franchise.

Successful Advertising with Valpak

iPlay America has been advertising with Valpak since 2015. Jessica Schwartz, vice president of sales and marketing, initially thought of Valpak as a traditional, print-only mailer but says she quickly discovered Valpak offers to be a complete, 360-degree approach to local advertising. Jessica has been most impressed with Valpak's tracking capabilities, especially the call tracking, which she uses to not only track campaign response, but also as a training tool for employees. After seeing the results iPlay America has gotten through its Valpak campaign, Jessica says recommending Valpak to other businesses is really a "no brainer."

“We always come to Valpak to deliver our message about our pizza, kabobs, great food and delivery. I highly recommend Valpak to any business owner.” - Hassan Sokhanvar, Owner, Kensington Pizza and Kabob

"We can target these very specific ZIP codes and areas that we miss with other traditional advertising. We can key right in on our customers and prove that where we’ve reached out through the Valpak has actually turned into sales and dollars back into the business. I would recommend Valpak to other businesses and I do on a regular basis because it works. " – Sue Hull, Marketing Coordinator, The Great Frederick Fair

Valpak in Maryland FAQ

How Much Does It Cost to Advertise with Valpak in Maryland?

Our marketing campaigns are customized based on 3 variables: the audience your business wants to reach, how frequently the message is delivered and the type of print and digital services required for an effective return on investment. In most cases, our campaigns range from 3-5 cents per residence, which includes graphic design.

Where Does Valpak Mail in Maryland and How Often?

More than half a million top households in Montgomery, Anne Arundel, Prince Georges, Queen Anne’s, Charles, St Mary’s and Calvert counties receive Valpak each month (over a million statewide, including areas the Baltimore area). View the map and schedule for the Annapolis area.

What Are Some of the Best Advertising Options Available in Maryland?

If you’re looking to advertise your business in Maryland on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Maryland, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Maryland?

Because 9 out of 10 households that receive Valpak open it, giving your business more exposure. Even better? Our Blue Envelope and Neighborhood-Targeted Postcards target consumers with 32% more income than the U.S. average. To explore additional targeting options and direct mail formats for Maryland businesses, visit our postcards page.

Does Valpak in Maryland Work?

Yes! Maryland businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.

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