You focus on ensuring your business stands up to the test of time and Valpak of Maryland (Baltimore / Annapolis advertising) will make sure your business stands out all the time. Our Blue Envelope of direct mail coupons can take your brand’s message into hundreds of thousands of Maryland households, at prices businesses large and small can afford. Paired with our digital marketing solutions, your Valpak advertising campaign will drive growth and help strengthen your brand. That’s because our direct mail services have been proven over decades of successes and today, our solutions combine for some of the best value in Maryland advertising.
Valpak of Maryland is made up of people who live and work in your community. We’ll help your brand’s message cut through the noise and drum up more business, reaching up to 670,000 top households in Annapolis, Baltimore, Rockville and many other communities in the metro area (1.16 million households statewide). Compared to the local average, these households have 17% more income and 16% higher purchasing power.¹
The wisdom of a company that has thrived through decades of change, with a personable and attentive network of 140 office locations that deliver the agility of a startup: That’s the foundation that has helped Valpak take the lead as the most-recognized direct mail company in the shared mail industry. So how can your business leverage Valpak’s visibility and the inroads we’ve already made in millions of households in North America?
Here’s how Valpak direct mail advertising can open more doors in Maryland for your business:
Print advertising remains one of the most-effective and affordable means for delivering your brand’s message to the right people. Nearly 9 in 10 households open the Valpak envelope and 81% look at every ad inside.²
The buyer journey no longer begins exclusively during business hours, thanks to the proliferation of smart things and widespread access to broadband internet service. And with Valpak of Maryland’s full suite of digital marketing solutions, we’ll make sure there are sign posts, highly visible in search engine and webpage ad space, to help keep your business top of mind when consumers look for offerings like yours.
Learn more about our integrated toolkit of solutions for digital marketing in Annapolis, Baltimore and other communities:
Local businesses that partner with Valpak for direct mail and digital marketing are seeing their desired results. Check out our local coupons page to see the Hagerstown businesses that advertise with us, including these companies:
It’s why simple logos can symbolize an individual’s social status. It’s why simple phrases come to mind all along the path to purchase. It’s why many public figures are recognized by their first names, or mononyms. Branding is what builds loyalty among your demographic. And Valpak of Maryland’s print and digital solutions can help build your brand image from the ground up or take your brand recognition to the next level.
Contact Valpak of Maryland today and let’s talk about how cost-effective branding, driving new sales and strengthening customer loyalty is what happens when you work with us.
1. Claritas data with current year projections. February 2021 (compared to the average Maryland consumer).
2. Valpak® Readership Study, December 2019.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
Reach up to 670,000 households in Annapolis, Baltimore, Rockville and other cities across Anne Arundel, Charles, Calvert, Montgomery, Prince George’s, Saint Mary’s and Queen Anne’s counties. For specific dates and coverage, contact your Valpak of Maryland / Annapolis advertising representative.
|Copy Deadline||Households Reached|
|Jun. Schedule||2021 Mail Dates||Jun. 5 2021||Estimated In-Home Date||Jun. 8 2021||Copy Deadline||May. 20 2021||Households Reached||670,000|
|Jul. Schedule||2021 Mail Dates||Jul. 10 2021||Estimated In-Home Date||Jul. 13 2021||Copy Deadline||Jun. 24 2021||Households Reached||670,000|
|Aug. Schedule||2021 Mail Dates||Aug. 7 2021||Estimated In-Home Date||Aug. 10 2021||Copy Deadline||Jul. 23 2021||Households Reached||670,000|
|Sep. Schedule||2021 Mail Dates||Sep. 4 2021||Estimated In-Home Date||Sep. 7 2021||Copy Deadline||Aug. 20 2021||Households Reached||670,000|
|Oct. Schedule||2021 Mail Dates||Oct. 9 2021||Estimated In-Home Date||Oct. 12 2021||Copy Deadline||Sep. 24 2021||Households Reached||670,000|
|Nov. Schedule||2021 Mail Dates||Nov. 6 2021||Estimated In-Home Date||Nov. 9 2021||Copy Deadline||Oct. 22 2021||Households Reached||670,000|
|Dec. Schedule||2021 Mail Dates||Dec. 3 2021||Estimated In-Home Date||Dec. 6 2021||Copy Deadline||Nov. 16 2021||Households Reached||670,000|
|Jan. Schedule||2021 Mail Dates||Jan. 8 2022||Estimated In-Home Date||Jan. 11 2022||Copy Deadline||Dec. 23 2021||Households Reached||670,000|
|Feb. Schedule||2021 Mail Dates||Feb. 5 2022||Estimated In-Home Date||Feb. 8 2022||Copy Deadline||Jan. 21 2022||Households Reached||670,000|
|Mar. Schedule||2021 Mail Dates||Mar. 5 2022||Estimated In-Home Date||Mar. 8 2022||Copy Deadline||Feb. 18 2022||Households Reached||670,000|
|Apr. Schedule||2021 Mail Dates||Apr. 9 2022||Estimated In-Home Date||Apr. 12 2022||Copy Deadline||Mar. 25 2022||Households Reached||670,000|
|May. Schedule||2021 Mail Dates||May. 7 2022||Estimated In-Home Date||May. 10 2022||Copy Deadline||Apr. 22 2022||Households Reached||670,000|
|Jun. Schedule||2021 Mail Dates||Jun. 4 2022||Estimated In-Home Date||Jun. 7 2022||Copy Deadline||May. 19 2022||Households Reached||670,000|
|Jul. Schedule||2021 Mail Dates||Jul. 9 2022||Estimated In-Home Date||Jul. 12 2022||Copy Deadline||Jun. 23 2022||Households Reached||670,000|
|Aug. Schedule||2021 Mail Dates||Aug. 6 2022||Estimated In-Home Date||Aug. 9 2022||Copy Deadline||Jul. 22 2022||Households Reached||670,000|
|Sep. Schedule||2021 Mail Dates||Sep. 3 2022||Estimated In-Home Date||Sep. 6 2022||Copy Deadline||Aug. 19 2022||Households Reached||670,000|
|Oct. Schedule||2021 Mail Dates||Oct. 8 2022||Estimated In-Home Date||Oct. 11 2022||Copy Deadline||Sep. 23 2022||Households Reached||670,000|
|Nov. Schedule||2021 Mail Dates||Nov. 5 2022||Estimated In-Home Date||Nov. 8 2022||Copy Deadline||Oct. 21 2022||Households Reached||670,000|
|Dec. Schedule||2021 Mail Dates||Dec. 2 2022||Estimated In-Home Date||Dec. 5 2022||Copy Deadline||Nov. 15 2022||Households Reached||670,000|
Valpak of Maryland is an independently owned Valpak franchise.
iPlay America has been advertising with Valpak since 2015. Jessica Schwartz, vice president of sales and marketing, initially thought of Valpak as a traditional, print-only mailer but says she quickly discovered Valpak offers to be a complete, 360-degree approach to local advertising. Jessica has been most impressed with Valpak's tracking capabilities, especially the call tracking, which she uses to not only track campaign response, but also as a training tool for employees. After seeing the results iPlay America has gotten through its Valpak campaign, Jessica says recommending Valpak to other businesses is really a "no brainer."
“We always come to Valpak to deliver our message about our pizza, kabobs, great food and delivery. I highly recommend Valpak to any business owner.” - Hassan Sokhanvar, Owner, Kensington Pizza and Kabob
"We can target these very specific ZIP codes and areas that we miss with other traditional advertising. We can key right in on our customers and prove that where we’ve reached out through the Valpak has actually turned into sales and dollars back into the business. I would recommend Valpak to other businesses and I do on a regular basis because it works. " – Sue Hull, Marketing Coordinator, The Great Frederick Fair
Our marketing campaigns are customized based on 3 variables: the audience your business wants to reach, how frequently the message is delivered and the type of print and digital services required for an effective return on investment. In most cases, our campaigns range from 3-5 cents per residence, which includes graphic design.
Up to 670,000 top households in Montgomery, Anne Arundel, Prince Georges, Queen Anne’s, Charles, St Mary’s and Calvert counties receive Valpak each month (1.16 million statewide, including areas the Baltimore area). View the map and schedule for the area.
If you’re looking to advertise your business in Maryland on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Maryland, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
With an open rate of 92% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and PlusOne postcards target consumers in Maryland with 17% more income than the local average. To explore additional targeting options and direct mail formats for Maryland businesses, visit our customizable postcards page.
Yes! Maryland businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
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