Local Marketing for Memphis Businesses
Do you want to expand your small business through effective and affordable advertising? Valpak has been helping businesses grow locally for over 50 years. The nation’s well-known shared direct mail marketing leader offers you a variety of channels to promote your business to the households that matter most to you.
Memphis Small Business Direct Mail
The Blue Envelope® of coupons is welcomed into as many as 120,000 Memphis area households each month – not through blanket mailing, but through targeted direct mail. Valpak can help you select the Memphis metro neighborhoods that hold the most promise of increased business for you in areas including Cordova, TN and Southaven, MS. Valpak uses NTAs (Neighborhood Trade Areas) to define areas consisting of 10,000 households based on geodemographics, postal carrier routes and income levels. You decide which of those NTAs will get the best response for you.
In addition to being able to select the neighborhoods you want to target with your message, you also have the choice of the format for your Blue Envelope insert. Choose from:
You can even choose to promote your small business on the outside of the Blue Envelope with the Envelope Cover option!
Increase Direct Mail Response in Memphis
Get your direct mail campaigns down to a science using enhancement options for the Blue Envelope. With Valpak’s Enhanced Capabilities you can:
- Conduct A/B Testing to discover which offer gets the most action
- Mail to specific households using Selective Targeting and send your offer to your ideal consumer
- Find out who is acting on your offers through Address Matchback
Valpak advertising works for all types of business sectors: restaurants, automotive, shops, general and professional services, home and office, health and medical, beauty and wellness, and others. Talk to the full-service marketing team at Valpak of Memphis and the Mid-South about partnering with the Blue Envelope today.
Better Brand Awareness with Digital Marketing
Direct mail coupons are effective, but they are not the only small business advertising service offered by Valpak of Memphis and the Mid-South. Increase your digital presence by becoming part of Valpak.com. Our marketing team can develop a custom business website for you or establish a Business Profile Page directly on the Valpak consumer site. As a Google AdWords Premier SMB Partner, we provide expertise in search engine marketing, along with search engine optimization and social media marketing. We can also assist you with ensuring that your online business listings are accurate with our local claiming services.
Valpak Works – We Can Prove It
Access the analytics to find out how well your Valpak marketing campaign is performing with our proprietary Performance Dashboard or Call Tracking tools. Monitor consumer response and make adjustments if necessary to improve your ROI. Performance Dashboard and Call Tracking takes proof of performance to the next level.
Contact Valpak of Memphis and the Mid-South today to learn how you can target qualified addresses in cities like Memphis, Jackson, Cordova, Collierville and Germantown, TN; as well as Southaven, Olive Branch and Horn Lake, MS; and West Memphis, AR.
Valpak of Memphis & The Mid South is an independently owned Valpak franchise