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Small Business Marketing in Minneapolis-St. Paul

minneapolis st paul advertisingThe Minneapolis-St. Paul-Bloomington area ranks among the best cities for startups and entrepreneurs but our metro area is no stranger to Fortune 500 companies either – General Mills, 3M, Target and UnitedHealth Group are all headquartered here. Yes, economic opportunities abound with a robust talent pool that only increases with the influx of new businesses in the marketplace. This ripe economic landscape presents a unique challenge for Minneapolis and St. Paul small businesses: How do you compete for market share when the competition keeps coming? What unique value proposition does your business provide that sets it apart from the competition and how do you ensure consumers are aware of it?

While marketing and advertising can certainly elevate brand awareness and drive sales, they can’t fix a poorly planned or executed market strategy. With everything that goes into small business ownership, both the personal and financial sacrifices, marketing is often ignored until sales start to dip. A proactive approach to advertising, rather than reactive, will set your business up for success while saving you time and money. Many time-crunched business owners elect to partner with an advertising agency that will manage their marketing, so they can focus on business operations. If you’re feeling overwhelmed by having to do it all and know it all, hiring a Minneapolis-St. Paul marketing agency might be exactly what you need.

Minneapolis Advertising Agencies – How to Choose

Not all advertising agencies are created equal. A fancy logo, interactive portfolio or impressive use of millennial speak doesn’t necessarily equate to marketing success. If you do a quick Google search of “top Minneapolis advertising agencies” or “Saint Paul advertising firm,” you’ll return a mix of paid search ads and agency lists that lack substance. Not the best way to choose where you spend your marketing dollars. Consider asking other local business owners who they use for their marketing instead. Word-of-mouth is one of the most trustworthy sources of information, much more so than online lists and ads.

10 Questions to Ask When Hiring an Advertising Agency

  1. What do you know about my business?
  2. How can you target my audience?
  3. How do you track and measure success?
  4. How often do you communicate results?
  5. Who are some of your local clients?
  6. Can I see samples of your work?
  7. Why are you better than XYZ ad agency?
  8. Who will I be working with?
  9. What will it cost to retain your services?
  10. When can I expect to see results?

While it may seem appealing to hire an agency and “set it and forget it,” a true marketing partner is much more valuable. It’s your business and you should have a say in every advertising decision. Look for a Minneapolis / St. Paul marketing firm with extensive small business experience and a high success rate. Exercise caution with ad agencies that sell you on the dream and don’t explicitly spell out the services they provide or the rates they charge. As with any major business decision, take the time to thoroughly research your options and interview each candidate.

Valpak of Minneapolis-St. Paul is the rare-bird advertising agency that effortlessly combines the clout of a household name with unrivaled local marketing expertise. Our marketing consultants live and work in Minneapolis-St. Paul. We know the area, we know the competition and we know how to help you achieve your marketing goals. Every 3 weeks, 740,000 local households look forward to receiving Valpak’s Blue Envelope of business coupons. These are no ordinary households either. Compared to the average Minneapolis-St. Paul consumer, Valpak’s audience boasts 17% higher home values, 22% higher household incomes and holds 19% more purchasing power.

Direct Mail Advertising in Minneapolis-St. Paul

direct mail in minnesota
Since 1968, Valpak has operated as the national leader in direct mail with more than 140 office locations. And Valpak continues to provide results for its advertisers today. Our Blue Envelope of coupons mails to more than 38 million households throughout the country. 9 out of 10 of those households open the envelope and 82% look at every local business ad inside it. Compare that to results from any other direct mail or digital advertising agency in Minneapolis and you’ll see why Valpak continues to be the trusted marketing partner of local small businesses.

Whether you own a retail shop in Spring Creek, a beauty salon in Eden Prairie or a restaurant in River Falls, WI, businesses in the Minneapolis / St. Paul metro area that advertise with Valpak have a variety of direct mail formats to choose from. Our high-quality direct mail products include:

  • Direct mail coupons: Our most popular and affordable solution, these mini-billboards give consumers a reason to try your business.
  • Circulars/flyers: A larger-print format ideal to promote a menu, product line, seasonal event, holiday sale or multiple locations.
  • Specialty formats: The cost-effective way to reward loyalty and encourage repeat visits – in your choice of finish and format.
  • Valpak neighborhood-targeted postcards: Affordable postcards that mail to the same targeted households as the Valpak envelope (limited inventory per mailing zone).
  • Customizable postcards: Everything, from the mailing list to the direct mail format to the mail date, is customizable with solo mail.



Minneapolis Internet Marketing

minneapolis internet marketing and web designWhile Valpak is nationally recognized as a direct mail leader, our grasp of digital advertising is just as masterful. Your Valpak Minneapolis & St. Paul advertising team has passed certification in Google Ads, which means we’ve met rigorous requirements and are recognized by Google for our ability to help customers get noticed and grow their businesses through online advertising campaigns. The benefits of working with a Google Premier Partner include access to Google training and support representatives. You can rest assured your internet marketing is in good hands and should expect the highest quality of customer service and results. Our products include:

  • Website design: Need a website? Valpak can create a beautiful, mobile-responsive one for you! Need help with your current website? Valpak’s web development team will optimize your content and design and work with you to make any changes as needed.
  • Business listing: Get in front of consumers with an online profile on that brings in more calls and sales. In addition, we’ll list your business on our network of partner websites, search engines and directories.
  • Social media advertising: Build your fan base with targeted ads on Facebook and Instagram. Utilize the consumer insights from your social channels to better understand and cater to your customers’ needs.
  • Search engine marketing: Incorporate an SEM campaign into your digital marketing strategy to move your business to the top of search engine results. Each campaign includes setup, keyword bidding, optimization and ongoing management.
  • Display advertising: Stay top of mind with consumers when you hyper-target your digital advertising using display ads. These ads drum up brand awareness on popular websites and mobile apps and come in both static and dynamic formats in multiple sizes.

Small Businesses in the Minneapolis-St. Paul Metro That We Work With

Local businesses are happy they chose to partner with Valpak for direct mail in Spring Creek, Burnsville, Eden Prairie, Hopkins, Anoka and other St. Paul and Minneapolis, MN neighborhoods, as well as neighboring Wisconsin cities like Hudson, River Falls and New Richmond. Check out our local coupons page to see the Minneapolis businesses that advertise with us.

Molly Maid franchise owner Mark Buchanan started working with Valpak in 2012 and has not been disappointed. Valpak brings in leads that turn into customers and then repeat customers. Mark also uses Valpak digital, which produces just as many leads as Molly Maid’s digital platform, and call tracking, which helps him understand the true return on investment and focus on other areas of his business. He would recommend Valpak to other businesses because it has increased his customer base and he knows his marketing dollars are being spent wisely.“We’ve advertised with Valpak for over 20 years. OK, so we have 10 locations currently and we’ve advertised with Valpak kind of one location at a time. And we would advertise around each location as we started up and as we grew, we expanded our locations and we expanded our Valpak advertising over all 10 locations.” – Tim Laganke Jr., Owner/President, Quick Change Oil

“I recommend Valpak because they have above average coverage & distribution, they are fairly priced and have exceptional customer service!” – Adam Russo, Owner, Budget Blinds

Marketing Campaign Analysis You Can Depend On

Valpak of Minneapolis St Paul
Valpak of Minneapolis-St.Paul’s marketing consultants have experience helping businesses like yours grow their brand power and customer base through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals and they have the tools to prove your ROI.

Track the success of your print and digital marketing campaigns with our proprietary performance dashboard and call tracking solutions. These tools enable you to measure consumer response to your coupon offers dynamically and provides you with an easily accessed dashboard feature for monthly proof of performance.

It’s smart thinking to tie your small business advertising spend to a highly recognized brand like Valpak. We’ll help you reach the qualified households in the Twin Cities and surrounding areas that want to do business with you!


Sources: Claritas data with current year projections, Jan. 2021 (compared to the average Minneapolis/St. Paul consumer). Valpak Readership Study, April 2021.




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

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Mailing Areas

Contact your Valpak of Minneapolis-St. Paul advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 740,000 high-income households in Spring Creek, Burnsville, Eden Prairie, Hopkins, Anoka and other St. Paul and Minneapolis, MN neighborhoods, as well as neighboring Wisconsin cities like Hudson, River Falls and New Richmond. Contact your Valpak of Minneapolis-St. Paul representative to inquire about advertising for as little as pennies per household.

Mailing Schedule

Nov. Schedule2021 Mail DatesNov. 4 2021Estimated In-Home DateNov. 8 2021Copy DeadlineOct. 20 2021Households Reached760,000
Nov. Schedule2021 Mail DatesNov. 27 2021Estimated In-Home DateNov. 30 2021Copy DeadlineNov. 10 2021Households Reached760,000
Dec. Schedule2021 Mail DatesDec. 30 2021Estimated In-Home DateJan. 3 2022Copy DeadlineDec. 13 2021Households Reached760,000
Jan. Schedule2021 Mail DatesJan. 27 2022Estimated In-Home DateJan. 31 2022Copy DeadlineJan. 12 2022Households Reached760,000
Feb. Schedule2021 Mail DatesFeb. 24 2022Estimated In-Home DateFeb. 28 2022Copy DeadlineFeb. 9 2022Households Reached760,000
Mar. Schedule2021 Mail DatesMar. 24 2022Estimated In-Home DateMar. 28 2022Copy DeadlineMar. 9 2022Households Reached760,000
Apr. Schedule2021 Mail DatesApr. 14 2022Estimated In-Home DateApr. 18 2022Copy DeadlineMar. 30 2022Households Reached760,000
May. Schedule2021 Mail DatesMay. 5 2022Estimated In-Home DateMay. 9 2022Copy DeadlineApr. 20 2022Households Reached760,000
May. Schedule2021 Mail DatesMay. 26 2022Estimated In-Home DateMay. 31 2022Copy DeadlineMay. 11 2022Households Reached760,000
Jun. Schedule2021 Mail DatesJun. 17 2022Estimated In-Home DateJun. 20 2022Copy DeadlineJun. 2 2022Households Reached760,000
Jul. Schedule2021 Mail DatesJul. 7 2022Estimated In-Home DateJul. 11 2022Copy DeadlineJun. 21 2022Households Reached760,000
Jul. Schedule2021 Mail DatesJul. 28 2022Estimated In-Home DateAug. 1 2022Copy DeadlineJul. 13 2022Households Reached760,000
Aug. Schedule2021 Mail DatesAug. 18 2022Estimated In-Home DateAug. 22 2022Copy DeadlineAug. 3 2022Households Reached760,000
Sep. Schedule2021 Mail DatesSep. 1 2022Estimated In-Home DateSep. 6 2022Copy DeadlineAug. 17 2022Households Reached760,000
Sep. Schedule2021 Mail DatesSep. 22 2022Estimated In-Home DateSep. 26 2022Copy DeadlineSep. 7 2022Households Reached760,000
Oct. Schedule2021 Mail DatesOct. 13 2022Estimated In-Home DateOct. 17 2022Copy DeadlineSep. 28 2022Households Reached760,000
Nov. Schedule2021 Mail DatesNov. 3 2022Estimated In-Home DateNov. 7 2022Copy DeadlineOct. 19 2022Households Reached760,000
Nov. Schedule2021 Mail DatesNov. 26 2022Estimated In-Home DateNov. 29 2022Copy DeadlineNov. 9 2022Households Reached760,000
Dec. Schedule2021 Mail DatesDec. 30 2022Estimated In-Home DateJan. 3 2023Copy DeadlineDec. 13 2022Households Reached760,000

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Valpak in Minneapolis FAQ

How Much Does It Cost to Advertise with Valpak in Minneapolis?

Valpak costs as little as 2-3 cents per household in Minneapolis and St.Paul. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Minneapolis area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business. This includes postcards for as little as 23 cents per household.

Where Does Valpak Mail in Minneapolis and How Often?

Valpak mails to 740,000 top households throughout Minneapolis-St. Paul every 3 weeks. View the Minneapolis area map and schedule.

What Are Some of the Best Advertising Options Available in Minneapolis?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Minneapolis. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Minneapolis area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Minneapolis?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards also reach an audience in Minneapolis with 22% more income and home values 17% higher than the average local consumer. For even more targeting capabilities and format options for businesses in the Minneapolis area, check out our customizable postcards.

Does Valpak Work in Minneapolis?

You bet it does! Your Valpak rep in Minneapolis will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.