Map & Schedule

Minneapolis-St. Paul Direct Mail Advertising

minneapolis st paul advertisingThe Minneapolis-St. Paul-Bloomington area ranks among the best cities for startups and entrepreneurs, but our metro area is no stranger to Fortune 500 companies either – General Mills, 3M, Target and UnitedHealth Group are all headquartered here. With economic opportunities and a robust talent pool that only increases with the influx of new businesses in the marketplace, this ripe economic landscape presents a unique challenge for Minneapolis and St. Paul small businesses: How do you compete for market share when the competition keeps coming? Taking a proactive approach to advertising, having an iron-clad market strategy in place vs. waiting until sales start to dip before seeking out marketing solutions, will set your business up for success while saving you time and money.

Whether you own a retail shop in Spring Creek, a beauty salon in Eden Prairie or a restaurant in River Falls, WI, Valpak of Minneapolis-St. Paul is a full-service advertising agency that understands the mailing needs of local businesses across industries. You can count on our marketing strategies to deliver excellent ROI with proven direct mail and digital marketing solutions that elevate brand awareness and drive sales. Get the marketing solutions plan that fits your business, including direct mail services, social media marketing, search engine optimization, SEO, PPC, web design (user experience), brand strategy, and more when you partner with Valpak. We are a direct mail and digital marketing agency that has been helping local businesses grow throughout the United States since 1968.

Targeted Direct Mailings to Minneapolis-St. Paul Households

For over 50 years, Valpak has operated as the national leader in direct mail with close to 140 office locations and nearly 490 million Blue Envelopes mailed to households yearly. 9 out of 10 of those households open the envelope, and 8 out of 10 look at every ad inside it. Compare that to results from any other direct mail or digital marketing agency in Minneapolis and you’ll see why Valpak continues to be the trusted marketing services partner of local small businesses.

Valpak of Minneapolis-St. Paul is the rare-bird advertising agency that effortlessly combines the clout of a household name with unrivaled local marketing expertise. Our direct mail and digital strategy experts live and work in Minneapolis-St. Paul. We know the area, we know the competition and we know how to utilize industry best practices and achieve valuable direct mail marketing benchmarks and digital marketing goals. Every month, almost 1 million local households look forward to receiving Valpak’s Blue Envelope of coupons. These are no ordinary households either – compared to the average U.S. consumer, Valpak’s audience boasts 33% higher home values, 33% higher household incomes and holds 26% more purchasing power.

Our high-quality direct mail advertising products include:

Minneapolis Digital Advertising

minneapolis internet marketing and web designWhile Valpak is nationally recognized as a direct mail campaign leader, our grasp of digital advertising is just as masterful. We are a recognized Google Premier Partner, which means we’ve met rigorous requirements and are acknowledged by Google for our ability to help customers get noticed and grow their businesses by developing and maintaining successful online ad campaigns. The benefits of working with a Google Premier Partner include access to Google training and support representatives, where the highest quality of customer service and results are expected, ensuring your digital marketing spend is in good hands.

Our products include:

  • Search engine marketing (SEM) – Helps your site rank higher on search results pages through keyword-targeted paid ads. Valpak will handle every step of your SEM campaign, from setup to optimization.
  • Social media advertising – Social media ads elevate brand awareness and encourage customer engagement online. Valpak will assist in social media planning that will help you reach new customers as an influencer of your product. Our creative agency will collaborate with your team to help build your follower base by providing ad programs that come in two forms: Reach & Offers and Reach & Leads.
  • Website design / web development services – Our team uses graphic design to optimize your current business website so it is more user- and mobile-friendly or can build a brand-new interactive site for your e-commerce needs. We’ll use the most current experiential practices to ensure your website is responsive and consumers can seamlessly navigate your web pages on any device.

Valpak creative services use content creation / asset best practices to bring enhanced display advertising to guide local audiences to your business website through eye-catching digital ads that target mobile devices based on intent, interest and location.

Millions of consumers visit as the trusted source for local savings. One way to get your small business noticed fast is to introduce it to our captive audience of potential customers with a local listing on Valpak’s coupon website. Think Yelp, Bing Places, Google My Business Listing or other business listing sites, your business page on with local SEO, boosts accessibility and helps guide users searching your business details.

Businesses in the Twin Cities We Work With

Local businesses are happy they chose to partner with Valpak for direct mail marketing in Spring Creek, Burnsville, Eden Prairie, Hopkins, Anoka and other St. Paul and Minneapolis, Minnesota neighborhoods, as well as neighboring Wisconsin cities like Hudson, River Falls and New Richmond. Check out our local coupons page to see the Minneapolis businesses that advertise with us.

Hardware Sales Inc. owner Ty McClellan partnered up with Valpak agency services back in 1992, looking for something a little bit different than traditional radio, paper and television. It was a good and affordable fit at the time as Valpak direct mail marketing helped increase their sales from $18 to $45 on average transactions with a coupon being used. A lot of customers come in once a month because they wait for their Valpak Blue Envelope to arrive. Ty has experienced Valpak change with technology, from what used to be just mailers to now being online—everything has changed completely with digital marketing. Looking at the variable data Valpak delivers against their own tracking system, Ty is pleased. It helps them plan for the future in regard to what’s working and not working. They would recommend Valpak’s direct mail and their digital marketing technology services to other businesses that want to track success. Valpak’s full-service marketing solutions are worth their weight in gold.

“We’ve advertised with Valpak for over 20 years. We would advertise around each location as we started up and as we grew, we expanded our Valpak advertising over all 10 locations.” – Tim Laganke Jr., Owner/President, Quick Change Oil

“I recommend Valpak because they have above average coverage & distribution, they are fairly priced and have exceptional customer service!” – Adam Russo, Owner, Budget Blinds

Direct and Digital Marketing Combine for an Increased ROI

Valpak of Minneapolis St PaulValpak of Minneapolis-St. Paul’s marketing consultants utilize proven identifiers of key demographics that help businesses enhance their brand strategies and reach their customer bases through targeted mailers. Our reps have years of experience and are dedicated to helping your business achieve its marketing and sales goals through direct mail and marketing solutions with tools that validate your ROI.

Using Valpak’s data services, trace the success of your marketing campaigns with our proprietary performance dashboard and call tracking solutions. These robust (digital strategy) tools enable you to measure consumer response rates for every direct mail piece/coupon offer dynamically and provide you with an easily accessed dashboard feature for monthly proof of performance.

It’s smart thinking to tie your small business advertising spend to a highly recognized brand like Valpak. We’ll help you reach qualified households in the Twin Cities and surrounding areas that want to do business with you!

Sources: Claritas data with current year projections (compared to the average U.S. consumer). Valpak® Readership Study.

Reach Your Target Audience

Blue Envelope


Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

Postcard Advertising


From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

Digital Marketing


Robust digital marketing solutions, including web design, SEM and social media advertising.

valpak testimonial

Mailing Areas

Contact your Valpak of Minneapolis-St. Paul advertising agency today. We’ll walk you through how you can reach almost 1 million high-income households in Spring Creek, Burnsville, Eden Prairie, Hopkins, Anoka and other St. Paul and Minneapolis, MN neighborhoods, as well as neighboring Wisconsin cities like Hudson, River Falls and New Richmond. A free direct mail, digital marketing consultation with a Valpak of Minneapolis-St. Paul rep is just an email or phone call away – inquire today about advertising for as little as pennies per household.

Mailing Schedule

Nov. Schedule2022 Mail DatesNov. 26 2022Estimated In-Home DateNov. 29 2022Copy DeadlineNov. 9 2022Households Reached760,000
Dec. Schedule2022 Mail DatesDec. 29 2022Estimated In-Home DateJan. 3 2023Copy DeadlineDec. 12 2022Households Reached760,000
Jan. Schedule2022 Mail DatesJan. 26 2023Estimated In-Home DateJan. 30 2023Copy DeadlineJan. 11 2023Households Reached760,000
Feb. Schedule2022 Mail DatesFeb. 23 2023Estimated In-Home DateFeb. 27 2023Copy DeadlineFeb. 8 2023Households Reached760,000
Mar. Schedule2022 Mail DatesMar. 23 2023Estimated In-Home DateMar. 27 2023Copy DeadlineMar. 8 2023Households Reached760,000
Apr. Schedule2022 Mail DatesApr. 13 2023Estimated In-Home DateApr. 17 2023Copy DeadlineMar. 29 2023Households Reached760,000
May. Schedule2022 Mail DatesMay. 4 2023Estimated In-Home DateMay. 8 2023Copy DeadlineApr. 19 2023Households Reached760,000
May. Schedule2022 Mail DatesMay. 25 2023Estimated In-Home DateMay. 30 2023Copy DeadlineMay. 10 2023Households Reached760,000
Jun. Schedule2022 Mail DatesJun. 16 2023Estimated In-Home DateJun. 19 2023Copy DeadlineJun. 1 2023Households Reached760,000
Jul. Schedule2022 Mail DatesJul. 6 2023Estimated In-Home DateJul. 10 2023Copy DeadlineJun. 20 2023Households Reached760,000
Jul. Schedule2022 Mail DatesJul. 27 2023Estimated In-Home DateJul. 31 2023Copy DeadlineJul. 12 2023Households Reached760,000
Aug. Schedule2022 Mail DatesAug. 17 2023Estimated In-Home DateAug. 21 2023Copy DeadlineAug. 2 2023Households Reached760,000
Aug. Schedule2022 Mail DatesAug. 31 2023Estimated In-Home DateSep. 5 2023Copy DeadlineAug. 16 2023Households Reached760,000
Sep. Schedule2022 Mail DatesSep. 21 2023Estimated In-Home DateSep. 25 2023Copy DeadlineSep. 6 2023Households Reached760,000
Oct. Schedule2022 Mail DatesOct. 12 2023Estimated In-Home DateOct. 16 2023Copy DeadlineSep. 27 2023Households Reached760,000
Nov. Schedule2022 Mail DatesNov. 2 2023Estimated In-Home DateNov. 6 2023Copy DeadlineOct. 18 2023Households Reached760,000
Nov. Schedule2022 Mail DatesNov. 25 2023Estimated In-Home DateNov. 28 2023Copy DeadlineNov. 8 2023Households Reached760,000
Dec. Schedule2022 Mail DatesDec. 28 2023Estimated In-Home DateJan. 2 2024Copy DeadlineDec. 11 2023Households Reached760,000

Valpak in Minneapolis FAQ

How Much Does It Cost to Advertise with Valpak in Minneapolis?

The cost to advertise with Valpak in the Twin Cities for direct mail marketing starts at 3 to 5 cents per household (2-3 cents for food-related businesses). This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Minneapolis-St. Paul area will help you identify your target audience segmentation and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Minneapolis and How Often?

Valpak mails up to almost 1 million top households throughout Minneapolis-St. Paul every month. View the Minneapolis area map and schedule.

What Are Some of the Best Advertising Options Available in Minneapolis?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Minneapolis. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Minneapolis area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any direct mail advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Minneapolis?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and PlusOne postcards reach consumers in Minneapolis with 33% more income and home values and 26% more purchasing power than the average U.S. consumer. For even more targeting capabilities and format options for businesses in the Minneapolis area, check out our postcards page!

Does Valpak Work in Minneapolis?

You better believe it! Twin Cities businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. With performance tracking, we can measure the success of each effort, showing you exactly how well your advertising did at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.