The Minneapolis-St. Paul-Bloomington area ranks among the best cities for startups and entrepreneurs but our metro area is no stranger to Fortune 500 companies either – General Mills, 3M, Target and UnitedHealth Group are all headquartered here. Yes, economic opportunities abound with a robust talent pool that only increases with the influx of new businesses in the marketplace. This ripe economic landscape presents a unique challenge for Minneapolis and St. Paul small businesses: How do you compete for market share when the competition keeps coming? What unique value proposition does your business provide that sets it apart from the competition and how do you ensure consumers are aware of it?
While marketing and advertising can certainly elevate brand awareness and drive sales, they can’t fix a poorly planned or executed market strategy. With everything that goes into small business ownership, both the personal and financial sacrifices, marketing is often ignored until sales start to dip. A proactive approach to advertising, rather than reactive, will set your business up for success while saving you time and money. Many time-crunched business owners elect to partner with an advertising agency that will manage their marketing, so they can focus on business operations. If you’re feeling overwhelmed by having to do it all and know it all, hiring a Minneapolis-St. Paul marketing agency might be exactly what you need.
Not all advertising agencies are created equal. A fancy logo, interactive portfolio or impressive use of millennial speak doesn’t necessarily equate to marketing success. If you do a quick Google search of “top Minneapolis advertising agencies” or “Saint Paul advertising firm,” you’ll return a mix of paid search ads and agency lists that lack substance. Not the best way to choose where you spend your marketing dollars. Consider asking other local business owners who they use for their marketing instead. Word-of-mouth is one of the most trustworthy sources of information, much more so than online lists and ads.
While it may seem appealing to hire an agency and “set it and forget it,” a true marketing partner is much more valuable. It’s your business and you should have a say in every advertising decision. Look for a Minneapolis / St. Paul marketing firm with extensive small business experience and a high success rate. Exercise caution with ad agencies that sell you on the dream and don’t explicitly spell out the services they provide or the rates they charge. As with any major business decision, take the time to thoroughly research your options and interview each candidate.
Valpak of Minneapolis-St. Paul is the rare-bird advertising agency that effortlessly combines the clout of a household name with unrivaled local marketing expertise. Our marketing consultants live and work in Minneapolis-St. Paul. We know the area, we know the competition and we know how to help you achieve your marketing goals. Every 3 weeks, 740,000 local households look forward to receiving Valpak’s Blue Envelope of business coupons. These are no ordinary households either. Compared to the average Minneapolis-St. Paul consumer, Valpak’s audience boasts 17% higher home values, 22% higher household incomes and holds 19% more purchasing power.
Since 1968, Valpak has operated as the national leader in direct mail with more than 140 office locations. And Valpak continues to provide results for its advertisers today. Our Blue Envelope of coupons mails to more than 38 million households throughout the country. 9 out of 10 of those households open the envelope and 82% look at every local business ad inside it. Compare that to results from any other direct mail or digital advertising agency in Minneapolis and you’ll see why Valpak continues to be the trusted marketing partner of local small businesses.
Whether you own a retail shop in Spring Creek, a beauty salon in Eden Prairie or a restaurant in River Falls, WI, businesses in the Minneapolis / St. Paul metro area that advertise with Valpak have a variety of direct mail formats to choose from. Our high-quality direct mail products include:
While Valpak is nationally recognized as a direct mail leader, our grasp of digital advertising is just as masterful. Your Valpak Minneapolis & St. Paul advertising team has passed certification in Google Ads, which means we’ve met rigorous requirements and are recognized by Google for our ability to help customers get noticed and grow their businesses through online advertising campaigns. The benefits of working with a Google Premier Partner include access to Google training and support representatives. You can rest assured your internet marketing is in good hands and should expect the highest quality of customer service and results. Our products include:
Local businesses are happy they chose to partner with Valpak for direct mail in Spring Creek, Burnsville, Eden Prairie, Hopkins, Anoka and other St. Paul and Minneapolis, MN neighborhoods, as well as neighboring Wisconsin cities like Hudson, River Falls and New Richmond. Check out our local coupons page to see the Minneapolis businesses that advertise with us.
Molly Maid franchise owner Mark Buchanan started working with Valpak in 2012 and has not been disappointed. Valpak brings in leads that turn into customers and then repeat customers. Mark also uses Valpak digital, which produces just as many leads as Molly Maid’s digital platform, and call tracking, which helps him understand the true return on investment and focus on other areas of his business. He would recommend Valpak to other businesses because it has increased his customer base and he knows his marketing dollars are being spent wisely.“We’ve advertised with Valpak for over 20 years. OK, so we have 10 locations currently and we’ve advertised with Valpak kind of one location at a time. And we would advertise around each location as we started up and as we grew, we expanded our locations and we expanded our Valpak advertising over all 10 locations.” – Tim Laganke Jr., Owner/President, Quick Change Oil
“I recommend Valpak because they have above average coverage & distribution, they are fairly priced and have exceptional customer service!” – Adam Russo, Owner, Budget Blinds
Valpak of Minneapolis-St.Paul’s marketing consultants have experience helping businesses like yours grow their brand power and customer base through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals and they have the tools to prove your ROI.
Track the success of your print and digital marketing campaigns with our proprietary performance dashboard and call tracking solutions. These tools enable you to measure consumer response to your coupon offers dynamically and provides you with an easily accessed dashboard feature for monthly proof of performance.
It’s smart thinking to tie your small business advertising spend to a highly recognized brand like Valpak. We’ll help you reach the qualified households in the Twin Cities and surrounding areas that want to do business with you!
Sources: Claritas data with current year projections, Jan. 2021 (compared to the average Minneapolis/St. Paul consumer). Valpak Readership Study, April 2021.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
Contact your Valpak of Minneapolis-St. Paul advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 740,000 high-income households in Spring Creek, Burnsville, Eden Prairie, Hopkins, Anoka and other St. Paul and Minneapolis, MN neighborhoods, as well as neighboring Wisconsin cities like Hudson, River Falls and New Richmond. Contact your Valpak of Minneapolis-St. Paul representative to inquire about advertising for as little as pennies per household.
|Copy Deadline||Households Reached|
|Nov. Schedule||2021 Mail Dates||Nov. 4 2021||Estimated In-Home Date||Nov. 8 2021||Copy Deadline||Oct. 20 2021||Households Reached||760,000|
|Nov. Schedule||2021 Mail Dates||Nov. 27 2021||Estimated In-Home Date||Nov. 30 2021||Copy Deadline||Nov. 10 2021||Households Reached||760,000|
|Dec. Schedule||2021 Mail Dates||Dec. 30 2021||Estimated In-Home Date||Jan. 3 2022||Copy Deadline||Dec. 13 2021||Households Reached||760,000|
|Jan. Schedule||2021 Mail Dates||Jan. 27 2022||Estimated In-Home Date||Jan. 31 2022||Copy Deadline||Jan. 12 2022||Households Reached||760,000|
|Feb. Schedule||2021 Mail Dates||Feb. 24 2022||Estimated In-Home Date||Feb. 28 2022||Copy Deadline||Feb. 9 2022||Households Reached||760,000|
|Mar. Schedule||2021 Mail Dates||Mar. 24 2022||Estimated In-Home Date||Mar. 28 2022||Copy Deadline||Mar. 9 2022||Households Reached||760,000|
|Apr. Schedule||2021 Mail Dates||Apr. 14 2022||Estimated In-Home Date||Apr. 18 2022||Copy Deadline||Mar. 30 2022||Households Reached||760,000|
|May. Schedule||2021 Mail Dates||May. 5 2022||Estimated In-Home Date||May. 9 2022||Copy Deadline||Apr. 20 2022||Households Reached||760,000|
|May. Schedule||2021 Mail Dates||May. 26 2022||Estimated In-Home Date||May. 31 2022||Copy Deadline||May. 11 2022||Households Reached||760,000|
|Jun. Schedule||2021 Mail Dates||Jun. 17 2022||Estimated In-Home Date||Jun. 20 2022||Copy Deadline||Jun. 2 2022||Households Reached||760,000|
|Jul. Schedule||2021 Mail Dates||Jul. 7 2022||Estimated In-Home Date||Jul. 11 2022||Copy Deadline||Jun. 21 2022||Households Reached||760,000|
|Jul. Schedule||2021 Mail Dates||Jul. 28 2022||Estimated In-Home Date||Aug. 1 2022||Copy Deadline||Jul. 13 2022||Households Reached||760,000|
|Aug. Schedule||2021 Mail Dates||Aug. 18 2022||Estimated In-Home Date||Aug. 22 2022||Copy Deadline||Aug. 3 2022||Households Reached||760,000|
|Sep. Schedule||2021 Mail Dates||Sep. 1 2022||Estimated In-Home Date||Sep. 6 2022||Copy Deadline||Aug. 17 2022||Households Reached||760,000|
|Sep. Schedule||2021 Mail Dates||Sep. 22 2022||Estimated In-Home Date||Sep. 26 2022||Copy Deadline||Sep. 7 2022||Households Reached||760,000|
|Oct. Schedule||2021 Mail Dates||Oct. 13 2022||Estimated In-Home Date||Oct. 17 2022||Copy Deadline||Sep. 28 2022||Households Reached||760,000|
|Nov. Schedule||2021 Mail Dates||Nov. 3 2022||Estimated In-Home Date||Nov. 7 2022||Copy Deadline||Oct. 19 2022||Households Reached||760,000|
|Nov. Schedule||2021 Mail Dates||Nov. 26 2022||Estimated In-Home Date||Nov. 29 2022||Copy Deadline||Nov. 9 2022||Households Reached||760,000|
|Dec. Schedule||2021 Mail Dates||Dec. 30 2022||Estimated In-Home Date||Jan. 3 2023||Copy Deadline||Dec. 13 2022||Households Reached||760,000|
Valpak costs as little as 2-3 cents per household in Minneapolis and St.Paul. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Minneapolis area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business. This includes postcards for as little as 23 cents per household.
Valpak mails to 740,000 top households throughout Minneapolis-St. Paul every 3 weeks. View the Minneapolis area map and schedule.
Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Minneapolis. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Minneapolis area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards also reach an audience in Minneapolis with 22% more income and home values 17% higher than the average local consumer. For even more targeting capabilities and format options for businesses in the Minneapolis area, check out our customizable postcards.
You bet it does! Your Valpak rep in Minneapolis will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.
© 2021 All Rights Reserved