64,959 businesses launched in Minnesota in 2018. That’s 178 new businesses per day or 7 every hour. The Twin Cities contribute heavily to these newly registered businesses, with the Minneapolis-St. Paul-Bloomington area ranked third best city for startups and entrepreneurs, behind only San Francisco, California and Austin, Texas. Our metro area is no stranger to Fortune 500 companies either – General Mills, 3M, Target and UnitedHealth Group are all headquartered here. Yes, economic opportunities abound with a robust talent pool that only increases with the influx of new businesses in the marketplace. This ripe economic landscape presents a unique challenge for Minneapolis and St. Paul small businesses: How do you compete for market share when the competition keeps coming? What unique value proposition does your business provide that sets it apart from the competition and how do you ensure consumers are aware of it?
While marketing and advertising can certainly elevate brand awareness and drive sales, they can’t fix a poorly planned or executed market strategy. With everything that goes into small business ownership, both the personal and financial sacrifices, marketing is often ignored until sales start to dip. A proactive approach to advertising, rather than reactive, will set your business up for success while saving you time and money. Many time-crunched business owners elect to partner with an advertising agency that will manage their marketing, so they can focus on business operations. If you’re feeling overwhelmed by having to do it all and know it all, hiring a Minneapolis / St. Paul, MN marketing agency might be exactly what you need.
Not all advertising agencies are created equal. A fancy logo, interactive portfolio or impressive use of millennial speak doesn’t necessarily equate to marketing success. Think about how you hire employees. Some people look great on paper, even interview well, but you never really know whom you’re dealing with until you’re in the trenches. If you do a quick Google search of “top Minneapolis advertising agencies” or “Saint Paul advertising firm,” you’ll return a mix of paid search ads and agency lists that lack substance. Not the best way to choose where you spend your marketing dollars. Consider asking other local business owners who they use for their marketing instead. Word-of-mouth is one of the most trustworthy sources of information, much more so than online lists and ads.
While it may seem appealing to hire an agency and “set it and forget it,” a true marketing partner is much more valuable. It’s your business and you should have a say in every advertising decision. Look for a Minneapolis / St. Paul marketing firm with extensive small business experience and a high success rate. Exercise caution with ad agencies that sell you on the dream and don’t explicitly spell out the services they provide or the rates they charge. As with any major business decision, take the time to thoroughly research your options and interview each candidate.
Of the many well-respected Minneapolis advertising agencies, most underestimate or simply fail to recognize the value of direct mail advertising, especially when thoughtfully combined with complementary digital marketing campaigns. Several, such as Olson, Preston Kelly and Fallon, cater to international brands with million-dollar advertising budgets (think McDonald’s, Ameriprise Financial and Anheuser-Busch), with office locations across the globe. Others, like Periscope, Martin Williams and Carmichael Lynch, provide marketing services well outside of the needs of small businesses, including virtual reality, crisis management and film production.
Valpak of Minneapolis-St. Paul is the rare-bird advertising agency that effortlessly combines the clout of a household name with unrivaled local marketing expertise. Our marketing consultants live and work in Minneapolis-St. Paul. We know the area, we know the competition and we know how to help you achieve your marketing goals. Each month, 700,000 local households look forward to receiving Valpak’s Blue Envelope of business coupons. These are no ordinary households either. Compared to the average Minneapolis-St. Paul consumer, Valpak’s audience boasts 18% higher home values, 23% higher household incomes and spends:
Wouldn’t you like to meet them? Call your Valpak Minneapolis advertising agency today for a free marketing consultation, including a review of your current advertising efforts and channels as well as recommendations on how to improve your marketing results.
1. Claritas data with current year projections, December 2018.
With Valpak, you can target your direct mail advertising to reach your most profitable consumers for as little as 2-3 cents per household. That’s one-tenth the cost of traditional solo direct mail! While print advertising in newspaper classifieds has seen a decline in readership and engagement in recent years, Valpak continues to provide results for its advertisers. Of the households that recall receiving Valpak, 9 out of 10 open the envelope and 85% look at every local business ad inside it.2 Compare that to results from any other direct mail or digital advertising agency in Minneapolis and you’ll see why Valpak continues to be the trusted marketing partner of local small businesses. Each Valpak direct mail campaign is completely turnkey and includes:
Businesses in Minneapolis / St. Paul advertising with Valpak have a variety of direct mail formats to choose from. And if you feel lost or need help, your Valpak marketing consultant is always on-call to answer any questions. Just choose the format that best meets your marketing needs and budget and we’ll do the rest:
While Valpak is nationally recognized as a direct mail leader, our grasp of digital advertising is just as masterful. Your Valpak Minneapolis & St. Paul advertising team is Google AdWords certified, which means we’ve met rigorous requirements and are recognized by Google for our ability to help customers get noticed and grow their businesses through online advertising campaigns. The benefits of working with a Google Premier Partner include direct contact with our own team of Google representatives. You can rest assured your internet marketing is in good hands and should expect the highest quality of customer service and results.
2. 2018 Valpak® Readership Study, Research Now®, May 2018.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“We’ve advertised with Valpak for over 20 years. OK, so we have 10 locations currently and we’ve advertised with Valpak kind of one location at a time. And we would advertise around each location as we started up and as we grew, we expanded our locations and we expanded our Valpak advertising over all 10 locations.”
Tim Laganke Jr., Owner/President, Quick Change Oil Warrensville Heights
Advertise with Valpak direct mail to reach high-income households in Spring Creek, Burnsville, Eden Prairie, Hopkins, Anoka and other St. Paul and Minneapolis, MN neighborhoods, as well as neighboring Wisconsin cities like Hudson, River Falls and New Richmond. For specific dates and coverage, contact your Valpak of Minneapolis-St. Paul representative.
|Copy Deadline||Households Reached|
|Jan. Schedule||2019 Mail Dates||Jan. 31 2019||Estimated In-Home Date||Feb. 4 2019||Copy Deadline||Jan. 16 2019||Households Reached||700,000|
|Feb. Schedule||2019 Mail Dates||Feb. 28 2019||Estimated In-Home Date||Mar. 4 2019||Copy Deadline||Feb. 13 2019||Households Reached||700,000|
|Mar. Schedule||2019 Mail Dates||Mar. 28 2019||Estimated In-Home Date||Apr. 1 2019||Copy Deadline||Mar. 13 2019||Households Reached||700,000|
|Apr. Schedule||2019 Mail Dates||Apr. 27 2019||Estimated In-Home Date||Apr. 30 2019||Copy Deadline||Apr. 12 2019||Households Reached||700,000|
|May. Schedule||2019 Mail Dates||May. 25 2019||Estimated In-Home Date||May. 28 2019||Copy Deadline||May. 10 2019||Households Reached||700,000|
|Jun. Schedule||2019 Mail Dates||Jun. 15 2019||Estimated In-Home Date||Jun. 18 2019||Copy Deadline||May. 31 2019||Households Reached||700,000|
|Jul. Schedule||2019 Mail Dates||Jul. 12 2019||Estimated In-Home Date||Jul. 15 2019||Copy Deadline||Jun. 26 2019||Households Reached||700,000|
|Aug. Schedule||2019 Mail Dates||Aug. 6 2019||Estimated In-Home Date||Aug. 9 2019||Copy Deadline||Jul. 22 2019||Households Reached||700,000|
|Sep. Schedule||2019 Mail Dates||Sep. 5 2019||Estimated In-Home Date||Sep. 9 2019||Copy Deadline||Aug. 20 2019||Households Reached||700,000|
|Oct. Schedule||2019 Mail Dates||Oct. 4 2019||Estimated In-Home Date||Oct. 7 2019||Copy Deadline||Sep. 19 2019||Households Reached||700,000|
|Oct. Schedule||2019 Mail Dates||Oct. 31 2019||Estimated In-Home Date||Nov. 4 2019||Copy Deadline||Oct. 16 2019||Households Reached||700,000|
|Nov. Schedule||2019 Mail Dates||Nov. 27 2019||Estimated In-Home Date||Dec. 2 2019||Copy Deadline||Nov. 12 2019||Households Reached||700,000|
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