Targeted Advertising in Minnesota

The Twin Cities boast one small business for every 45 residents and are ranked a top area for young entrepreneurs. How can you make your business stand out from the crowd? Call Valpak of Minneapolis-St. Paul. Be part of the Valpak Blue Envelope® of coupons and to enjoy a higher ROI using targeted direct mail and digital marketing solutions.

Use the Blue Envelope to promote your small business and target only the neighborhoods that are valuable to you, like Hudson, Eden Prairie, and Anoka. With the use of NTAs, or Neighborhood Trade Areas, Valpak is able to designate groups of 10,000 households based on geodemographics and postal carrier routes. NTAs help you to target your business to the areas that matter most to you for better ROI.

Coupons Create Revenue in Minneapolis-St. Paul

Seek and find new customers and increase awareness with the Blue Envelope, anticipated monthly by thousands of consumers. With over 85% of Millennials using coupons in 2016 and 7 out of 10 households opening and browsing through the offers they receive in the Blue Envelope, you can’t go wrong with direct mail. You get the benefits of working with a household name, plus the cost advantages of shared direct mail marketing.

The team at Valpak of Minneapolis-St. Paul will help you develop your offer and design your insert on a single or multi-panel coupon, create a loyalty card using cardstock, or promote your business with the Envelope Cover.

Enhanced Campaign Capabilities

Wanna take your Blue Envelope campaign to a higher level? Try Valpak’s Enhanced Capabilities. These services offer the opportunity to test ad variations, target consumers with precise demographics, and match back addresses to consumers who redeemed your coupon. Choose one or all three options:

  • A/B Testing
  • Selective Targeting
  • Address Matchback

Valpak of Minneapolis-St. Paul is a perfect fit for restaurants, auto shops, entertainment and travel businesses, health and medical services, home improvement contractors, general or professional services and many other sectors. It is welcomed by up to 700,000 Twin Cities households in a given month.

Affordable Digital Marketing

Ramp up your online advertising with our effective digital products. Valpak of Minneapolis-St. Paul can create, optimize, and maintain a Business Profile Page on or a mobile friendly website designed for your business. Magnify your digital presence with any of our digital marketing options, including:

Valpak is a Google AdWords Premier SMB Partner, so you can rest assured knowing we use advanced search marketing techniques for consumers to find you more easily online.

Accurate Tracking Analysis

Measure your return on investment more accurately with our consumer response tools. Call Tracking tracks traffic from a special phone number to your printed piece, while Performance Dashboard provides digital integration and an extra layer of reporting. These Valpak tools are among the most effective proof of performance tools available for small and mid-sized businesses to gauge their ad spend.

Valpak of Minneapolis & St. Paul reaches consumers in Minneapolis, St. Paul, Burnsville, Eden Prairie, Hopkins and Anoka, MN, and neighboring Wisconsin cities including Hudson, River Falls and New Richmond. Give us a call today and test our ability to increase foot traffic to your door.


Valpak of Minneapolis & St Paul is an independently owned Valpak franchise

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