Reach Up to 230,000 Qualified Households in Southwest Florida Each Month

Map & Schedule

Naples Advertising

Fort Myers advertisingIf you’re looking for print advertising in Naples, responsive web design in Fort Myers or digital marketing in Cape Coral, Valpak’s size, scale and flexibility qualifies you to receive volume-pricing savings and quality service from a knowledgeable Southwest Florida marketing team determined to help your business succeed.

Whether you’re in the health & fitness industry or own an auto repair shop, your business can see an increased return from targeted direct mail. Valpak utilizes hyper-targeting capabilities to ensure your ad gets into the hands of consumers looking to spend money with your business. You’ll reach an audience who looks forward to receiving your ad every month: 9 out of 10 households that receive Valpak open the envelope and 8 out of 10 look at every ad inside. Households in Southwest Florida that receive The Blue Envelope® earn more income and have homes valued higher than the local average.

Full-Service Marketing in Southwest Florida That Works

With a tropical climate, growing economy and robust recreational activities, it’s no surprise Southwest Florida is rapidly expanding. Residents enjoy a low cost of living and a high quality of life, prompting constant national acclaim and vigorous population growth.

There are tremendous marketing opportunities in Southwest Florida, but companies must be thorough and thoughtful in the search for an advertising partner. The top results in an online search for “naples advertising” don’t necessarily provide full-service marketing solutions. If an agency claims to be “full service” but only designs print products – it doesn’t have the capabilities to produce them. However, Valpak is a true full-service marketing agency, proficient in digital and print advertising.

Online Advertising in Southwest Florida

advertising in fort myers – print and digital
For 50-plus years, Valpak has been recognized as a national leader in direct mail marketing, but we also provide digital marketing solutions for businesses of all sizes and industries. Valpak’s digital suite covers a wide array of advertising products that are tailored to suit your specific business marketing needs and budget.

Website Development

Having a professional and functional business website is a must in today’s digital environment. Valpak’s web design team will optimize your site’s design to make it responsive across all screen sizes (desktop, laptop, smartphone and tablet) for maximum efficiency. Responsive web design in Naples is a must to draw in consumers, regardless of the device they’re using to find your site.

Display Advertising

Regardless of the size of your business, Valpak will create digital display advertising that is consistent with your brand’s image and targets local audiences. These digital banner ads and billboards will help capture consumers at the bottom of the sales funnel.

Social Media Advertising

There are more than 2.3 billion active Facebook users. Social media advertising provides an easy and inexpensive way to promote your business and engage consumers online with targeted ads. The Valpak team can boost your brand visibility by assisting with building your follower base and monitoring consumer insights, so you understand your audience’s online behaviors and interests.

Search Engine Marketing

Our search engine marketing (SEM), or pay-per-click advertising (PPC), can get your site to the top of search engine results pages (SERPs) quickly with highly targeted ads. Our SEM team will manage your Google Ads campaign, from keyword bidding to optimization.

Business Listing

Having a business profile page on extends your reach to our entire network of sites and directories. Consumers can view your ads, business contact information or social media account profiles, while finding out more about your products and services.

Direct Mail Advertising That Works

direct mail in naplesValpak is proud to be an industry authority in the direct mail space for its targeting capabilities. Valpak has also achieved national recognition for its highly skilled graphic designers who create ads that feature one image and one best-practice offer. This ad model enables consumers to identify value at first look.

Direct Mail Products

  • Coupons – Valpak’s most popular and cost-effective direct marketing product. These eye-catching mini-billboards incentivize consumers to try your business.
  • Flyers – A larger-print format of Valpak’s signature coupon, ideal for businesses that need more advertising real estate for promoting menus, sales and special events.
  • Postcards – Companies that prefer a 1-to-1 marketing approach can benefit from Valpak custom postcards. With this product, you choose when your ad arrives in targeted mailboxes based on specific demographics like age, income, home ownership and family size. We also provide an affordable alternative in neighborhood-targeted postcards, limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing. Finally, our event postcards are an automated postcard service that reaches a new audience each month. Audiences focuses include birthday, new mover/homeowner and Medicare aging-in.

Small Businesses in Southwest Florida That We Work With

Local businesses are happy they chose to partner with Valpak for direct mail in Southwest Florida Check out our local coupons page to see the Naples businesses that advertise with us.

Valpak’s marketing consultants have decades of experience helping businesses like yours grow their brand power and customer base through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals. Don’t just take our word for it. See what our clients have to say about advertising with Valpak:

Schiller Martin, owner of Tequila Sunrise Mexican Grill, uses Valpak’s print and digital solutions and calls this blended approach “the most effective tool of marketing.” Schiller credits Valpak’s professionalism and long-standing reputation in the advertising industry for getting people in the door and keeping him in business. If you want to achieve results by getting the most out of your advertising potential, choose Valpak of Southwest Florida for your digital and direct mail marketing.

“Strong redemption rates, extensive reach in the community, consistent results and positive feedback from customers. Bottom line: it works.” – Michael Wynn, President, Sunshine Ace Hardware

Get the Most From Your Ad Spend

Since 1968, Valpak has used precise data and extensive research to produce results for its clients. Its reputation speaks for itself: last year, Valpak mailed more than 430 million Blue Envelopes. Valpak focuses on delivering the highest ROI, creating ads with best-practice offers and lean design where the value of the ad is seen immediately.


Sources: Valpak® Readership Study. Claritas data with current year projections (compared to the average Southwest Florida consumer).

Reach Your Target Audience

Blue Envelope


Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

Postcard Advertising


From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

Digital Marketing


Robust digital marketing solutions, including web design, SEM and social media advertising.

valpak testimonial

“Strong redemption rates, extensive reach in the community, consistent results and positive feedback from customers. Bottom line: it works.”


Mailing Areas

Contact your Valpak of Southwest Florida advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 230,000 qualified households in Naples and surrounding communities for as little as pennies per household. You can also advertise with Valpak to over 2.5 million homes across Florida in areas such as Miami, Orlando and Tampa.

Mailing Schedule

Nov. Schedule2023 Mail DatesNov. 13 2023Estimated In-Home DateNov. 15 2023Copy DeadlineOct. 26 2023Households Reached230,000
Dec. Schedule2023 Mail DatesDec. 7 2023Estimated In-Home DateDec. 9 2023Copy DeadlineNov. 21 2023Households Reached230,000
Jan. Schedule2023 Mail DatesJan. 16 2024Estimated In-Home DateJan. 18 2024Copy DeadlineDec. 28 2023Households Reached230,000
Feb. Schedule2023 Mail DatesFeb. 12 2024Estimated In-Home DateFeb. 14 2024Copy DeadlineJan. 25 2024Households Reached230,000
Mar. Schedule2023 Mail DatesMar. 11 2024Estimated In-Home DateMar. 13 2024Copy DeadlineFeb. 22 2024Households Reached230,000
Apr. Schedule2023 Mail DatesApr. 15 2024Estimated In-Home DateApr. 17 2024Copy DeadlineMar. 28 2024Households Reached230,000
May. Schedule2023 Mail DatesMay. 13 2024Estimated In-Home DateMay. 15 2024Copy DeadlineApr. 25 2024Households Reached230,000
Jun. Schedule2023 Mail DatesJun. 17 2024Estimated In-Home DateJun. 19 2024Copy DeadlineMay. 30 2024Households Reached230,000
Jul. Schedule2023 Mail DatesJul. 15 2024Estimated In-Home DateJul. 17 2024Copy DeadlineJun. 26 2024Households Reached230,000
Aug. Schedule2023 Mail DatesAug. 12 2024Estimated In-Home DateAug. 14 2024Copy DeadlineJul. 25 2024Households Reached230,000
Sep. Schedule2023 Mail DatesSep. 9 2024Estimated In-Home DateSep. 11 2024Copy DeadlineAug. 21 2024Households Reached230,000
Oct. Schedule2023 Mail DatesOct. 14 2024Estimated In-Home DateOct. 16 2024Copy DeadlineSep. 26 2024Households Reached230,000
Nov. Schedule2023 Mail DatesNov. 11 2024Estimated In-Home DateNov. 13 2024Copy DeadlineOct. 24 2024Households Reached230,000
Dec. Schedule2023 Mail DatesDec. 13 2024Estimated In-Home DateDec. 16 2024Copy DeadlineNov. 27 2024Households Reached230,000

Valpak of Southwest Florida is an independently owned Valpak franchise.

Print and Digital Advertising Success

Schiller Martin, owner of Tequila Sunrise Mexican Grill, uses Valpak's print and digital solutions and calls this blended approach "the most effective tool of marketing." Schiller credits Valpak's professionalism and long-standing reputation in the advertising industry for getting people in the door and keeping him in business. If you want to achieve results by getting the most out of your advertising potential, choose Valpak of Southwest Florida for your digital and direct mail marketing.

Valpak in Naples FAQ

How Much Does It Cost to Advertise with Valpak in Naples?

The cost to advertise with Valpak in Naples starts at 3 to 4 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Naples area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Naples and How Often?

Up to 230,000 top households (including new homes) in Naples, Bonita Springs, Estero, Fort Myers Cape Coral and surrounding communities receive Valpak each month. We have the largest circulation in SWFLA and we mail the most homes in Collier and Lee counties. View the map and schedule for the area. You can also mail statewide (over 2.5 million homes) to advertise in Miami, Orlando, Tampa and more metro areas.

What Are Some of the Best Advertising Options Available in Naples?

If you’re looking to advertise your business in Naples on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Naples, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Naples?

With an open rate of 9 out of 10 among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards reach consumers with 32% more income and 25% higher purchasing power than the U.S. average. To explore additional targeting options and direct mail formats for Naples area businesses, visit our postcards page.

Does Valpak in Naples Work?

Yes! Naples businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.