Reach Up to 230,000 Qualified Households in Southwest Florida Each Month

Map & Schedule

Naples Advertising

Fort Myers advertisingIf you’re looking for print advertising in Naples, responsive web design in Fort Myers or digital marketing in Cape Coral, Valpak’s size, scale and flexibility qualifies you to receive volume-pricing savings and quality service from a knowledgeable Southwest Florida marketing team determined to help your business succeed.

Whether you’re in the health & fitness industry or own an auto repair shop, your business can see an increased return from targeted direct mail. Valpak utilizes hyper-targeting capabilities to ensure your ad gets into the hands of consumers looking to spend money with your business. You’ll reach an audience who looks forward to receiving your ad every month: 92% of households that receive Valpak open the envelope and 81% look at every ad inside.1 Households in Southwest Florida that receive The Blue Envelope® earn 18% more income and are 74% owner-occupied with home values 22% higher than the local average.²

Full-Service Marketing in Southwest Florida That Works

With a tropical climate, growing economy and robust recreational activities, it’s no surprise Southwest Florida is rapidly expanding. Residents enjoy a low cost of living and a high quality of life, prompting constant national acclaim and vigorous population growth.

There are tremendous marketing opportunities in Southwest Florida, but companies must be thorough and thoughtful in the search for an advertising partner. The top results in an online search for “naples advertising” don’t necessarily provide full-service marketing solutions. If an agency claims to be “full service” but only designs print products – it doesn’t have the capabilities to produce them. However, Valpak is a true full-service marketing agency, proficient in digital and print advertising.

Online Advertising in Southwest Florida

advertising in fort myers – print and digital
For 50-plus years, Valpak has been recognized as a national leader in direct mail marketing, but we also provide digital marketing solutions for businesses of all sizes and industries. One of the biggest advantages of partnering with Valpak of Southwest Florida is working with a Google Premier Partner. Valpak earned this select status by meeting an extensive list of Google requirements, including passing certification in Google Ads, high ad spend and delivering solid revenue and client growth. As a Google Premier Partner, Valpak stays up to date with the latest products and has access to Google training and support. Valpak holds itself to a higher standard than Google requires, providing exceptional solutions to preserve its clients’ peace of mind.

Valpak’s digital suite covers a wide array of advertising products that are tailored to suit your specific business marketing needs and budget.

Website Development

Having a professional and functional business website is a must in today’s digital environment. Valpak’s web development team will optimize your site’s design to make it responsive across all screen sizes (desktop, laptop, smartphone and tablet) for maximum efficiency. Responsive web design in Naples is a must to draw in consumers, regardless of the device they’re using to find your site.

Search Engine Optimization

It’s not enough to just have a website, potential customers need to be able to find it. The closer your business website is to the top of search engine results pages (SERPs), the easier it is to attract consumers and compete in a crowded space. Valpak’s search engine optimization (SEO) can make this happen by improving your site’s organic performance.

Display Advertising

Regardless of the size of your business, Valpak will create digital display advertising that is consistent with your brand’s image and targets local audiences. These digital banner ads and billboards will help capture consumers at the bottom of the sales funnel.

Social Media Marketing

There are more than 2.3 billion active Facebook users and 326 million users on Twitter. Social media marketing provides an easy and inexpensive way to promote your business and engage consumers online. The Valpak team can boost your brand visibility by assisting with building your follower base and monitoring consumer insights, so you understand your audience’s online behaviors and interests.

Search Engine Marketing

While SEO will move your site to the top of SERPs organically, our search engine marketing (SEM), or pay-per-click advertising (PPC), can get your site there faster with highly targeted ads. Our SEM team will manage your Google Ads campaign, from keyword bidding to optimization.

Business Profile Page

Having a business profile page on valpak.com extends your reach to our entire network of sites and directories. Consumers can view your ads, business contact information or social media account profiles, while finding out more about your products and services.

 

1. 2019 Valpak® Readership Study, Dec. 2019.
2. Compared to the average Southwest Florida consumer. Claritas data with current year projections, May 2020.

Direct Mail Advertising That Works

direct mail in naplesValpak is proud to be an industry authority in the direct mail space for its targeting capabilities. Valpak has also achieved national recognition for its highly skilled graphic designers who create ads that feature one image and one best-practice offer. This ad model enables consumers to identify value at first look.

Direct Mail Products

  • Coupons – Valpak’s most popular and cost-effective direct marketing product. These eye-catching mini-billboards incentivize consumers to try your business.
  • Flyers – A larger-print format of Valpak’s signature coupon, ideal for businesses that need more advertising real estate for promoting menus, sales and special events.
  • Cardstock – According to a recent Harris Poll, 58% of consumers are less likely to join a customer loyalty/reward program that requires a downloaded digital app to record and access benefits. Valpak’s direct mail cardstock is the perfect alternative and can include redemption tracking to verify one-time use.
  • Postcards – Companies that prefer a 1-to-1 marketing approach can benefit from Valpak customizable postcards. With this product, you choose when your ad arrives in targeted mailboxes based on specific demographics like age, income, home ownership and family size. We also provide an affordable alternative in Valpak PlusOne™ – a companion postcard that mails with, but not inside, The Blue Envelope to the same top households.

Small Businesses in Southwest Florida That We Work With

Local businesses are happy they chose to partner with Valpak for direct mail in Southwest Florida Check out our local coupons page to see the Naples businesses that advertise with us, including these companies you see below:

 Nationally accredited by the Association of Zoos & Aquariums since 2001.

Valpak’s marketing consultants have decades of experience helping businesses like yours grow their brand power and customer base through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals. Don’t just take our word for it. See what our clients have to say about advertising with Valpak:

“Strong redemption rates, extensive reach in the community, consistent results and positive feedback from customers. Bottom line: it works.” – Michael Wynn, President, Sunshine Ace Hardware

Get the Most From Your Ad Spend

Since 1968, Valpak has used precise data and extensive research to produce results for its clients. Its reputation speaks for itself: last year, Valpak mailed more than 430 million Blue Envelopes. Valpak focuses on delivering the highest ROI, creating ads with best-practice offers and lean design where the value of the ad is seen immediately.

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

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valpak testimonial

“Strong redemption rates, extensive reach in the community, consistent results and positive feedback from customers. Bottom line: it works.”

MICHAEL WYNN, PRESIDENT, SUNSHINE ACE HARDWARE

Mailing Areas

Contact your Valpak of Southwest Florida advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 230,000 qualified households in Naples and surrounding communities for as little as pennies per household.

Mailing Schedule

Jun. Schedule2020 Mail DatesJun. 22 2020Estimated In-Home DateJun. 24 2020Copy DeadlineJun. 4 2020Households Reached230,000
Jul. Schedule2020 Mail DatesJul. 20 2020Estimated In-Home DateJul. 22 2020Copy DeadlineJul. 2 2020Households Reached230,000
Aug. Schedule2020 Mail DatesAug. 17 2020Estimated In-Home DateAug. 19 2020Copy DeadlineJul. 30 2020Households Reached230,000
Sep. Schedule2020 Mail DatesSep. 14 2020Estimated In-Home DateSep. 16 2020Copy DeadlineAug. 26 2020Households Reached230,000
Oct. Schedule2020 Mail DatesOct. 19 2020Estimated In-Home DateOct. 21 2020Copy DeadlineOct. 1 2020Households Reached230,000
Nov. Schedule2020 Mail DatesNov. 16 2020Estimated In-Home DateNov. 18 2020Copy DeadlineOct. 29 2020Households Reached230,000
Dec. Schedule2020 Mail DatesDec. 10 2020Estimated In-Home DateDec. 12 2020Copy DeadlineNov. 24 2020Households Reached230,000
Jan. Schedule2020 Mail DatesJan. 19 2021Estimated In-Home DateJan. 21 2021Copy DeadlineDec. 31 2020Households Reached230,000
Feb. Schedule2020 Mail DatesFeb. 15 2021Estimated In-Home DateFeb. 17 2021Copy DeadlineJan. 28 2021Households Reached230,000
Mar. Schedule2020 Mail DatesMar. 15 2021Estimated In-Home DateMar. 17 2021Copy DeadlineFeb. 25 2021Households Reached230,000
Apr. Schedule2020 Mail DatesApr. 19 2021Estimated In-Home DateApr. 21 2021Copy DeadlineApr. 1 2021Households Reached230,000
May. Schedule2020 Mail DatesMay. 17 2021Estimated In-Home DateMay. 19 2021Copy DeadlineApr. 29 2021Households Reached230,000
Jun. Schedule2020 Mail DatesJun. 14 2021Estimated In-Home DateJun. 16 2021Copy DeadlineMay. 27 2021Households Reached230,000
Jul. Schedule2020 Mail DatesJul. 19 2021Estimated In-Home DateJul. 21 2021Copy DeadlineJul. 1 2021Households Reached230,000
Aug. Schedule2020 Mail DatesAug. 16 2021Estimated In-Home DateAug. 18 2021Copy DeadlineJul. 29 2021Households Reached230,000
Sep. Schedule2020 Mail DatesSep. 13 2021Estimated In-Home DateSep. 15 2021Copy DeadlineAug. 25 2021Households Reached230,000
Oct. Schedule2020 Mail DatesOct. 18 2021Estimated In-Home DateOct. 20 2021Copy DeadlineSep. 30 2021Households Reached230,000
Nov. Schedule2020 Mail DatesNov. 15 2021Estimated In-Home DateNov. 17 2021Copy DeadlineOct. 28 2021Households Reached230,000
Dec. Schedule2020 Mail DatesDec. 9 2021Estimated In-Home DateDec. 11 2021Copy DeadlineNov. 23 2021Households Reached230,000

Valpak of Southwest Florida is an independently owned Valpak franchise.

Print and Digital Advertising Success

 
Schiller Martin, owner of Tequila Sunrise Mexican Grill, uses Valpak's print and digital solutions and calls this blended approach "the most effective tool of marketing." Schiller credits Valpak's professionalism and long-standing reputation in the advertising industry for getting people in the door and keeping him in business. If you want to achieve results by getting the most out of your advertising potential, choose Valpak of Southwest Florida for your digital and direct mail marketing.

Valpak in Naples FAQ

How Much Does It Cost to Advertise with Valpak in Naples?

The cost to advertise with Valpak in Naples starts at 3 to 4 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Naples area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Naples and How Often?

Up to 230,000 top households (including new homes) in Naples,Bonita Springs, Estero, Fort Myers Cape Coral and surrounding communities receive Valpak each month. We have the largest circulation in SWFLA and we mail the most homes in Collier and Lee counties. View the map and schedule for the area.

What Are Some of the Best Advertising Options Available in Naples?

If you’re looking to advertise your business in Naples on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Naples, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Naples?

With an open rate of 92% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and PlusOne™ postcards target consumers in Naples with 80% more income than the local average. To explore additional targeting options and direct mail formats for Naples area businesses, visit our customizable postcards page.

Does Valpak in Naples Work?

Yes! Naples businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.