Digital Advertising & Direct Mail in Nashville

Serving Small Businesses in the Greater Nashville Area

Reach Up to 270,000 Qualified Households in Nashville, TN Each Mailing

Map & Schedule

Nashville Advertising & Marketing Services

nashville advertisingFrom the neon lights of Lower Broadway to the storied halls of Vanderbilt University, Nashville is a vibrant city filled with electric – and eclectic – energy. Make sure our local charm and character reflects in your Nashville advertising!

As one of the nation’s fastest growing cities, Nashville provides a plethora of growth opportunities for small business owners. You’ve likely thought long and hard about your advertising plan and the marketing services you need. You realize the benefits of combining digital advertising with traditional methods. The importance of optimized web design, a solid social media presence and hiring a full-service advertising agency to help you navigate the fiercely competitive landscape. But how do you choose the best Nashville agency for your marketing goals and budget?

Agencies in Nashville – How to Choose

We know – there are a lot of advertising and marketing agencies in Nashville, TN. Sifting through online lists of the “10 best Nashville advertising agencies” or “top Nashville advertising agencies” is time-consuming, downright tedious and often fruitless. As you can imagine, Nashville advertising agencies offer different products for varying marketing budgets. Some claim they “do it all,” but you’ll find this is rarely the case… at least at a price a small business can afford. Of the well-respected agencies in Nashville, many focus on branding and digital media, working with national clients with large advertising budgets. When selecting your advertising partner, it’s important to ask the right questions to determine whether they provide exactly what your business needs.

What to Ask When Hiring a Nashville Advertising Agency

  1. What do you know about my business?
  2. How can you target my audience?
  3. What are your core values/culture?
  4. How do you track and measure success?
  5. How often do you communicate results?
  6. Who are some of your local clients?
  7. Can I see samples of your work?
  8. Why are you better than XYZ ad agency?
  9. Who will I be working with?
  10. What are your most successful and unsuccessful campaigns?
  11. What will it cost to retain your services?
  12. When can I expect to see results?
  13. Do you really want my business?

No. 13 may be the most important question of all. Believe it or not, not all marketing and advertising companies want your business. Either they feel you’ll ask too much of them or they’re afraid they can’t meet your expectations.

You’ll know the answer quickly. They won’t sound enthusiastic when they’re answering. They may even hesitate before giving an adequate response.

In other words, they’re much more interested in selling you on a dream. But whose dream is it?

Full-Service Advertising Agency: Valpak

One of the most popular advertising philosophies is that your product is so great that people will flock to your business. It doesn’t matter where you’re located or who your audience is. It’s not our philosophy.

At Valpak, we thoughtfully combine digital and direct mail advertising to ensure your return on investment. We work with you to meet your goals through careful and precise audience targeting. You’ve likely seen our famous Blue Envelope for years. There’s a good chance you even opened one, considering 9 out of 10 of households that receive Valpak do. In Nashville, we mail to up to 270,000 top households in Brentwood, Franklin, Murfreesboro, Hendersonville, Mount Juliet and surrounding communities each month. Households that receive Valpak have higher household incomes, home values and more purchasing power than the U.S. average.

Digital Marketing in Nashville

web design nashville tnYou know Valpak as the nationally recognized leader in direct mail advertising. But, our grasp of digital advertising is just as masterful.

Your Valpak Nashville advertising team passed certification in Google Ads. This means we’ve met rigorous requirements and are recognized by Google for our ability to help customers get noticed and grow their businesses through online advertising campaigns.

You can rest assured your internet marketing is in good hands. You can always expect the highest-quality customer service – and results.

Digital Advertising Services

  • Web design: If you need a website, Valpak can create a beautiful, mobile-responsive one for you! If you already have a website, but it needs some updating, Valpak’s web development team will optimize your content and design. We’ll work with you to make changes as needed.
  • Business listing: An online profile on valpak.com will get you in front of more consumers, which will bring in more calls and sales. Your business will also be listed on our network of partner websites, search engines and directories.
  • Social media advertising: Valpak can help you create a company profile, post engaging content and build your fan base on Facebook and Twitter. You can then use the consumer insights from your social channels to understand your customers’ needs and cater to them.
  • Search engine marketing: Incorporating an SEM campaign into your digital marketing strategy will help move your business to the top of search engine results. Valpak ensures each campaign includes setup, keyword bidding, optimization and ongoing management.
  • Display advertising: You want to stay on consumers’ minds. When you hyper-target your digital advertising in Nashville using display ads, you do just that. These ads will increase brand awareness on popular websites and mobile apps and they’re available in both static and dynamic formats in multiple sizes.

Nashville Direct Mail Advertising

With Valpak, for pennies per household, you can target your ad to reach the consumers who are already spending more money on what you sell than the national average. Can any other direct mail agency in Nashville say the same?

To make it even better, Valpak does all the work for you. Every month, your Valpak direct mail campaign includes:

  • Targeting your audience by geography, demographics, behavior and/or purchasing power
  • Market and industry best practice offers based on 50+ years of campaign results
  • Ads created by our in-house design team that utilize direct mail best practices
  • Analysis post-campaign demonstrating marketing ROI that ensures continued success

You can easily track your ad’s performance too.

Direct Mail Advertising Formats

nashville direct mail
Businesses in Nashville that advertise with Valpak have a variety of direct mail formats to choose from. Your Valpak marketing consultant is always on-call to answer any questions or if you need help. Just select the format that works best for you and we’ll do the rest:

  • Direct mail coupons: Our most popular and most affordable solution. Valpak direct mail coupons are mini-billboards that give consumers the incentive to give your business a try. Each ad uses lean design with one offer, one image and one headline, which makes them easy for consumers to scan.
  • Flyers: A larger-print format for businesses that need more space for their ads. These are ideal for promoting multiple locations, a menu, product line, seasonal event or even a holiday sale. You can order extras to hand out to customers in your store.
  • Valpak neighborhood-targeted postcards: Limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing.
  • 1-to-1 custom postcards: From the mailing list to the direct mail format to the mail date, everything is customizable when you choose solo mail. Dial up your 1-to-1 marketing easily and benefit from volume-pricing savings due to Valpak’s size and scale.
  • Event postcards: An automated postcard service that reaches a new audience each month. Audiences focuses include birthday, new mover/homeowner and Medicare aging-in.

When it comes to direct marketing in Nashville, there are a lot of options, but only one clear-cut choice. Check out our local coupons page to see the Nashville companies trust Valpak with their advertising and you should too!

Whether you’re looking for direct mail, digital advertising, social media marketing or web design in Nashville, TN – choose a full-service advertising agency that’s focused on helping you grow your business: Valpak of Nashville.

 

Source: Claritas data with current year projections, (compared to the average U.S. consumer).

Reach Your Target Audience

Blue Envelope

BLUE ENVELOPE

Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

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Postcard Advertising

POSTCARD ADVERTISING

From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

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Digital Marketing

DIGITAL MARKETING

Robust digital marketing solutions, including web design, SEM and social media advertising.

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valpak testimonial

“Valpak was recommended by our franchisor because of affordability and consistent results. As a startup, it generated leads immediately. We track our own results and Valpak generates more leads than other methods, including digital. I would recommend Valpak to other businesses because it is a great complement to digital, plus it delivers leads that digital cannot.”

Tom Coffey, Owner, Groutsmith of Nashville

Mailing Areas

Reach up to 270,000 households every month in the Nashville area, including the city of Nashville, Belle Meade, Spring Hill, Gallatin, Old Hickory and surrounding Tennessee cities. If you’re ready to get started, contact your Valpak Nashville marketing specialist today.

Mailing Schedule

Dec. Schedule2023 Mail DatesDec. 15 2023Estimated In-Home DateDec. 18 2023Copy DeadlineNov. 29 2023Households Reached270,000
Jan. Schedule2023 Mail DatesJan. 13 2024Estimated In-Home DateJan. 16 2024Copy DeadlineDec. 28 2023Households Reached270,000
Feb. Schedule2023 Mail DatesFeb. 10 2024Estimated In-Home DateFeb. 13 2024Copy DeadlineJan. 25 2024Households Reached270,000
Mar. Schedule2023 Mail DatesMar. 9 2024Estimated In-Home DateMar. 12 2024Copy DeadlineFeb. 22 2024Households Reached270,000
Apr. Schedule2023 Mail DatesApr. 12 2024Estimated In-Home DateApr. 15 2024Copy DeadlineMar. 27 2024Households Reached280,000
May. Schedule2023 Mail DatesMay. 11 2024Estimated In-Home DateMay. 14 2024Copy DeadlineApr. 25 2024Households Reached280,000
Jun. Schedule2023 Mail DatesJun. 8 2024Estimated In-Home DateJun. 11 2024Copy DeadlineMay. 23 2024Households Reached280,000
Jul. Schedule2023 Mail DatesJul. 13 2024Estimated In-Home DateJul. 16 2024Copy DeadlineJun. 26 2024Households Reached280,000
Aug. Schedule2023 Mail DatesAug. 10 2024Estimated In-Home DateAug. 13 2024Copy DeadlineJul. 25 2024Households Reached280,000
Aug. Schedule2023 Mail DatesAug. 31 2024Estimated In-Home DateSep. 3 2024Copy DeadlineAug. 15 2024Households Reached280,000
Sep. Schedule2023 Mail DatesSep. 21 2024Estimated In-Home DateSep. 24 2024Copy DeadlineSep. 5 2024Households Reached280,000
Oct. Schedule2023 Mail DatesOct. 12 2024Estimated In-Home DateOct. 15 2024Copy DeadlineSep. 26 2024Households Reached280,000
Nov. Schedule2023 Mail DatesNov. 9 2024Estimated In-Home DateNov. 12 2024Copy DeadlineOct. 24 2024Households Reached280,000
Dec. Schedule2023 Mail DatesDec. 13 2024Estimated In-Home DateDec. 16 2024Copy DeadlineNov. 27 2024Households Reached280,000

Successful Advertising With Valpak

Ace and A Heating and Air Conditioning has advertised with Valpak for more than 25 years. Second-generation president, Debbie Owens, says her family wanted to grow their business and turned to Valpak to help make it happen. Over the years, Valpak has continued to grow Ace and A's sales. Debbie says after a mailing goes out, they see "at least a 60 to 70% increase in business." Simply put, she says "Valpak produces results." Debbie recommends Valpak advertising to any business focused on succeeding. If you're looking to grow your business, contact Valpak of Greater Charleston today to get started.

“Valpak was recommended by our franchisor because of affordability and consistent results. As a startup, it generated leads immediately. We track our own results and Valpak generates more leads than other methods, including digital. I would recommend Valpak to other businesses because it is a great complement to digital, plus it delivers leads that digital cannot.” - Tom Coffey, Owner, Groutsmith of Nashville

“We always see Valpak coupons, from the envelope and from the ad on your website. I even have customers come in with our ad on their phone. I would recommend any retail business use the Valpak program and experience the difference for themselves. It’s the one that produces results!” – Justin Porter, Brown’s Shoe Fit Co.

“We at America’s Best Choice have been a Valpak client for 5 years. It’s a great lead source for us. We have more than doubled our business over the last 2 years and we feel Valpak was a big part of that.” – Matt Singleton, President, America’s Best Choice Window

Valpak in Nashville FAQ

How Much Does It Cost to Advertise with Valpak in Nashville?

The cost to advertise with Valpak in Nashville starts at 3 to 4 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Nashville area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Nashville and How Often?

Up to 270,000 top households in Nashville, Bellevue, Donelson, Hermitage, Nolensville, Smyrna and surrounding communities receive Valpak each month (and hundreds of thousands more statewide in cities like Memphis and Chattanooga). View the map and schedule for the area.

What Are Some of the Best Advertising Options Available in Nashville?

If you’re looking to advertise your business in Nashville on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Nashville, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Nashville?

With an open rate of 9 out of 10 among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards target consumers with higher incomes, home values and purchasing power. To explore additional targeting options and direct mail formats for Nashville area businesses, visit our postcards page.

Does Valpak in Nashville Work?

Yes! Nashville businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.

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