Every month, 300,000 consumers in the Clifton, NJ area open Valpak’s famous Blue Envelope, hoping to find a coupon for your business. The question is, will they?
Whether your industry is automotive repair, dining, accounting or home improvement, your business can benefit from Valpak’s full-service marketing solutions. While there are a lot of advertising agencies in New Jersey to choose from, Valpak has been the trusted source and leader for Clifton direct mail advertising since 1975. Today, Valpak does so much more, enabling local businesses to cost-effectively reach customers across direct mail and digital marketing platforms with incredibly precise marketing ROI tracking that proves the success of advertising efforts.
A quick Google search of “best advertising agencies in Clifton, NJ” or “North Jersey advertising” will net an overwhelming, somewhat confusing, list of results. Oftentimes, agencies pay for inclusion in these lists and good luck finding one that isn’t selling you their message. What you really need is a marketing partner that works with you to spread your message of value to a targeted audience who will act on it.
There are quite a few agencies in the Clifton, NJ area that believe in combining traditional advertising methods with digital marketing. Most of these focus on a specific advertising niche. For example, Weinrich Advertising and Expect Advertising offer branding services that cater heavily to the tech and medical industries. GWP specializes in video production, while Morris Weber dominates the trade show space. Where does that leave your family diner or electrical contracting business? In need of another option.
Through extensive research and data, Valpak guarantees consumers are likely to see your ad. For years, Valpak has focused on customers’ needs through precise audience targeting. That strategy continues to work, with 92% of households that receive Valpak opening it and 81% looking at every ad inside the envelope.1
Who are these consumers? In Clifton, NJ, the households that receive Valpak spend:
1. 2019 Valpak® Readership Study, Dec. 2019.
2. Compared to the average local consumer. Claritas data with current year projections, January 2019.
With so many newspapers in the North Jersey area, you may have opted for this advertising method in the past. Placing ads in newspapers today doesn’t have the same impact it did 20 years ago. It doesn’t enable you to specifically target your audience like advertising with Valpak does.
Newspaper advertising is also pricey. Depending on the size of the newspaper’s market and circulation, a 1/8 page, black and white ad in a Sunday paper can run up to tens of thousands of dollars. A color ad the same size? You’re looking at spending 50% more.
Not all papers charge that much. Smaller papers with bi-monthly or monthly circulation will charge in the low thousands. But what’s the guarantee consumers will see your ad? More so, what are the chances they’re even interested in what you offer?
Valpak uses hyper-targeting to get your ad seen by the local consumers most likely to buy from your business. And, you’re not sharing real estate with anyone. Valpak’s in-house design department will use lean design and best-practice offers in a beautiful color ad that will grab your audience’s attention and drive them to act.
For just pennies per household, Valpak helps you target your ad to reach consumers more likely to spend money on what you sell than the local average. Can other New Jersey direct mail agencies say the same? Valpak will also do all the work for you. Every month, you can expect your Valpak direct mail campaign to include:
Your Clifton, NJ marketing rep with Valpak is always available to answer any questions and provide help if you need it. Just select the Clifton direct mail format that works best and Valpak will do the rest.
When it comes to full-service advertising agencies in New Jersey, Valpak really does do it all. Whether you’re looking for display advertising, internet marketing or Valpak’s signature direct mail service, you can rest assured that all your needs will be met and your expectations exceeded.
You’ve known for years that Valpak is the nationally recognized leader in direct mail advertising. But we have an expert grasp of digital advertising as well. While other advertising agencies in New Jersey claim to be “full-service,” only Valpak truly backs up the claim.
Our Clifton, NJ advertising team passed certification in Google Ads. This means Google recognizes Valpak’s ability to help businesses get noticed through online advertising campaigns. Working with a Google Premier Partner has many advantages. The biggest benefit is having access to Google training and support representatives dedicated to working with Valpak.
You will always experience the highest-quality customer service – and results.
One of the aspects of marketing that sets Valpak apart from other New Jersey advertising agencies is our display advertising. Using Valpak’s mastery of hyper-targeting, your digital displays will be seen by the customers most likely to buy from your company. Display advertising increases brand awareness – and your bottom line.
“Valpak has great reach for me with doing multiple markets, so I’m able to just execute one purchase with one coupon across 70,000-80,000 people in one shot, and deal with one rep. Obviously, everybody’s after new customers, and that’s what my direct mail campaigns are all about, is throwing out a wide net, getting in front of new people, try to get them in the shop, try to get them to sample tastes, like, and come back.” – John Cesa, Owner, Guys Pizza Co.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“Valpak has great reach for me with doing multiple markets, so I’m able to just execute one purchase with one coupon across 70,000-80,000 people in one shot, and deal with one rep. Obviously, everybody’s after new customers, and that’s what my direct mail campaigns are all about, is throwing out a wide net, getting in front of new people, try to get them in the shop, try to get them to sample tastes, like, and come back.”
JOHN CESA, OWNER, GUYS PIZZA CO.
Contact your Valpak of New Jersey advertising agency today for a free marketing consultation. They’ll walk you through how you can reach as many as 300,000 qualified households in Passaic, Patterson, Wayne, Toms River, Morristown, Montclair and Bergen and Morris counties, as well as households in Monsey, Nanuet, New City, Nyack and Suffern, NY.
|Copy Deadline||Households Reached|
|Jun. Schedule||2020 Mail Dates||Jun. 5 2020||Estimated In-Home Date||Jun. 8 2020||Copy Deadline||May. 20 2020||Households Reached||300,000|
|Jul. Schedule||2020 Mail Dates||Jul. 10 2020||Estimated In-Home Date||Jul. 13 2020||Copy Deadline||Jun. 23 2020||Households Reached||300,000|
|Aug. Schedule||2020 Mail Dates||Aug. 7 2020||Estimated In-Home Date||Aug. 10 2020||Copy Deadline||Jul. 22 2020||Households Reached||300,000|
|Sep. Schedule||2020 Mail Dates||Sep. 4 2020||Estimated In-Home Date||Sep. 8 2020||Copy Deadline||Aug. 19 2020||Households Reached||300,000|
|Oct. Schedule||2020 Mail Dates||Oct. 9 2020||Estimated In-Home Date||Oct. 13 2020||Copy Deadline||Sep. 23 2020||Households Reached||300,000|
|Nov. Schedule||2020 Mail Dates||Nov. 6 2020||Estimated In-Home Date||Nov. 9 2020||Copy Deadline||Oct. 21 2020||Households Reached||300,000|
|Dec. Schedule||2020 Mail Dates||Dec. 3 2020||Estimated In-Home Date||Dec. 7 2020||Copy Deadline||Nov. 13 2020||Households Reached||300,000|
|Jan. Schedule||2020 Mail Dates||Jan. 8 2021||Estimated In-Home Date||Jan. 11 2021||Copy Deadline||Dec. 22 2020||Households Reached||300,000|
|Feb. Schedule||2020 Mail Dates||Feb. 5 2021||Estimated In-Home Date||Feb. 8 2021||Copy Deadline||Jan. 20 2021||Households Reached||300,000|
|Mar. Schedule||2020 Mail Dates||Mar. 5 2021||Estimated In-Home Date||Mar. 8 2021||Copy Deadline||Feb. 17 2021||Households Reached||300,000|
|Apr. Schedule||2020 Mail Dates||Apr. 9 2021||Estimated In-Home Date||Apr. 12 2021||Copy Deadline||Mar. 24 2021||Households Reached||300,000|
|May. Schedule||2020 Mail Dates||May. 7 2021||Estimated In-Home Date||May. 10 2021||Copy Deadline||Apr. 21 2021||Households Reached||300,000|
|Jun. Schedule||2020 Mail Dates||Jun. 4 2021||Estimated In-Home Date||Jun. 7 2021||Copy Deadline||May. 18 2021||Households Reached||300,000|
|Jul. Schedule||2020 Mail Dates||Jul. 9 2021||Estimated In-Home Date||Jul. 12 2021||Copy Deadline||Jun. 22 2021||Households Reached||300,000|
|Aug. Schedule||2020 Mail Dates||Aug. 6 2021||Estimated In-Home Date||Aug. 9 2021||Copy Deadline||Jul. 21 2021||Households Reached||300,000|
|Sep. Schedule||2020 Mail Dates||Sep. 3 2021||Estimated In-Home Date||Sep. 7 2021||Copy Deadline||Aug. 18 2021||Households Reached||300,000|
|Oct. Schedule||2020 Mail Dates||Oct. 8 2021||Estimated In-Home Date||Oct. 12 2021||Copy Deadline||Sep. 22 2021||Households Reached||300,000|
|Nov. Schedule||2020 Mail Dates||Nov. 5 2021||Estimated In-Home Date||Nov. 8 2021||Copy Deadline||Oct. 20 2021||Households Reached||300,000|
|Dec. Schedule||2020 Mail Dates||Dec. 2 2021||Estimated In-Home Date||Dec. 6 2021||Copy Deadline||Nov. 12 2021||Households Reached||300,000|
The cost to advertise with Valpak in Clifton starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Clifton area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Up to 300,000 top households in Clifton and surrounding communities receive Valpak each month. View the map and schedule for the area.
If you’re looking to advertise your business in Clifton on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Clifton, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
With an open rate of 92% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and PlusOne™ postcards target consumers in Clifton with higher incomes and home values. To explore additional targeting options and direct mail formats for Clifton area businesses, visit our customizable postcards page.
Yes! Clifton businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
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