Affordable Small Business Advertising in Newark

The vibrancy, diversity, and growth of eastern New Jersey make it a great place to operate a small business, but how do you stand out from the crowd? Valpak can show you how. From its well-known direct mail marketing to its digital marketing expertise, your Garden State East Valpak franchise can get you into the Essex and Union county neighborhoods such as Berkeley Heights, Bloomfield, and Essex Fells.

The Blue Envelope® of coupons has made Valpak a household name for over 50 years and it’s always open for small and mid-sized businesses to jump inside. The Blue Envelope can help you target the neighborhoods that are important to your business by using NTAs (Neighborhood Trade Areas). NTAs  are defined by clusters of 10,000 households within zip code areas based on postal carrier routes, geodemographics and income. We help you select the most valuable NTAs for the highest return on your campaign investment. This effective targeting method saves you money and increases your ROI. All you have to do is decide on your offer and choose your printed insert format:

Valpak of Garden State East is your local marketing expert. We offer business advertising solutions that fit your budget and type of business. Restaurants, home improvement, dental, beauty, wellness, professional services, and many other business types benefit from the Valpak Blue Envelope as well as our digital marketing solutions.

Enhance Your Direct Mail Marketing

Refine your Blue Envelope campaign and try Valpak’s Enhanced Capabilities. These options allow you to test ad variations, target consumers with precise demographics, and identify addresses of consumers who redeemed your coupon for ongoing nurturing. Choose one or all three options:

  • A/B Testing
  • Selective Targeting
  • Address Matchback

Digital Marketing for Small Businesses

In a fast-paced digital commuter world, you need a strong online presence. Over 90% of consumers use the internet to research businesses, products, and services before making a purchase decision. Valpak of Garden State East provides digital marketing solutions that ensure your business gets seen online. We can develop a mobile-friendly business website or keep things simple with a Business Profile Page on Valpak digital packages are customized for your business to get you noticed where it counts.

Our team is Google AdWords certified and Valpak is one of a handful of companies that have earned Google AdWords Premier SMB Partner status. We have been rigorously trained to drive brand awareness through SEO, SEM, local business claiming, and social media marketing.

Proof Your Marketing is Working

Valpak provides the tools that allow you to track your marketing ROI with precision through our Performance Dashboard and Call Tracking features. With Call Tracking, you receive a unique phone number that tracks every contact and response to your printed piece. It lets you know exactly what you’re getting for your advertising spend in northeastern New Jersey. Performance tracking monitors consumer activity related to your digital marketing efforts.

Valpak of Garden State East has been family-owned and operated for over 40 years. Talk to us about reaching up to 230,000 desirable addresses in Essex and Union counties including households in Belleville, Berkeley Heights, Bloomfield, Caldwell, Clark, Cranford, Elizabeth, and Essex Fells.


Valpak of Garden State East is an independently owned Valpak franchise

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