Reach up to 770,000 Bay Area Households Each Month

Map & Schedule

Bay Area Advertising Agencies – How to Choose the Best

bay area and oakland advertisingWith the day-to-day challenges of running a successful business in the Bay Area, marketing is often a knee-jerk reaction to poor performance rather than the year-round strategic focus it should be. To most effectively utilize your advertising budget, you need the right partner… but how do you choose? A quick internet search for “advertising agencies San Francisco Bay Area” or “top marketing agencies San Francisco” will render results for agencies and marketing firms that specialize in large brands with big pockets (West Advertising), specific customers segments (SGD: seniors/boomers) or in creating connections that “gut-punch them in the A-ha” (Mortar). What you really need is a local Bay Area and Oakland marketing advocate that understands the competitive landscape of your industry and the needs of your core customers: Valpak of the Bay Area.

Valpak’s Concord-based media consultants provide best-in-class marketing solutions that span the path to purchase – from consideration to evaluation – and respond to shopper demand to help Bay Area business owners realize higher returns on ad spend. We evangelize an omnichannel approach to advertising, combining affordable direct mail with the latest in digital and social marketing to reach consumers throughout the shopper journey. From Oilstop in Rohnert Park to Gorczyca Orthodontics in Antioch, thousands of Bay Area businesses across a wide variety of industries rely on Valpak for its audience targeting capabilities as well as its marketing analytics and ROI tools:

  • Audience targeting by location, demographics, consumer potential indices and purchase power to meet your marketing goals without waste.
  • Performance tracking dashboard captures every consumer action in response to your direct mail ad, including calls, prints, clicks and views.
  • Call tracking to monitor call volume and how your staff responds to phone inquiries. Use the call recordings as a performance management tool.

Bay Area Billboard Advertising – Yay or Nay?

san francisco bay area outdoor advertising on trolleyEvery day, the average Bay Area consumer is exposed to thousands of ads. As a business owner, how do you break through the noise and ad blindness? Outdoor advertising, whether it be billboard ads on the I-580 or transit ads on the sides of Bay Area buses, trolleys and taxis, has gained in popularity with Lamar Advertising and other advertising agencies in the Bay Area touting its mass-reach capabilities. While reach is certainly an essential component of a successful ad campaign, it’s not the end-all be-all. Consider these questions when making your decision:

  • Would a billboard ad or wallscape reach your ideal customer?
  • Why would you pay to reach an audience that may or may not be your audience?
  • How do you reasonably gauge the effectiveness of outdoor advertising?
  • Can you easily measure cost per acquisition or your return on investment?
  • Just think about how you interact with billboard advertising. Does it drive you to take action or simply keep your mind occupied in traffic?

taxi outdoor advertising effectivenessThere’s a better way to advertise in the Bay Area: direct mail and digital marketing. With this one-two punch method, results are tangible and trackable. Valpak of the Bay Area can help you target your best customers from the 770,000 high-income households that receive the local Blue Envelope of coupon ads each month and the thousands more looking for your products and services online. It really is that simple. Take a look at our product offerings and contact your Bay Area/Oakland advertising consultant for a free marketing analysis today:

Direct Mail Formats

  1. Direct mail coupons: Incentivize consumers to do business with you using our best-selling direct mail format. 85% of people who recall receiving Valpak look at every coupon ad within The Blue Envelope®.1
  2. Flyers & circulars: Share more about your business with the extra space of large print formats. Flyers and circulars work for restaurant menus, special events, automotive sales, furniture stores and more.
  3. Cardstock: Stand out with a premium ad in your choice of finish or format. Include a unique code on each piece to prevent misuse and track redemptions to match redeemed offers back to specific addresses.
  4. Solo direct mail: The most flexible of our direct mail offerings, solo enables you to mail on your schedule and via the format of your choice. You can provide a mailing list or we’ll create a custom list for you.

Digital Marketing Services

  1. Business listing: Capitalize on the brand power of Valpak by listing your business on our website (com) and mobile app. Listings include distribution to our network of partner sites for added exposure.
  2. Web design: Make a great first impression with a custom website optimized for mobile-friendliness to ensure better performance with search engines like Google. Consumers will be able to access and view your site on any device with a responsive design to fit any screen size.
  3. Search engine marketing (SEM): Quickly increase traffic to your website with pay-per-click advertising. SEM services include keyword recommendations and bid management from a Google Premier Partner.
  4. Display advertising: Target consumers who have visited your website or your competitors’ sites with display advertising. These eye-catching ads drive brand awareness and include design and ongoing support.
  5. Search engine optimization (SEO): Improve your search rankings by optimizing your website content with the most relevant keywords for your business SEO can help increase organic traffic to your site.
  6. Social media marketing: Build and engage your fan base on popular social media sites like Facebook, Twitter and Google+. We employ a three-step approach for success – branding, content strategy and connections.

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

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valpak testimonial

“Valpak helps customers to come into our store, try our food, after tasting their food, they stick with us. As a business owner, I don’t have that much time to spend on finding digital in one place and then print in a different place, so Valpak made that easier for us to bring everything under the same umbrella and it will save my time.”

SAM GOUHARY, OWNER, NY PIZZA AND PASTA

Mailing Areas

Valpak’s Bay Area ad agency makes it easy to advertise when and where you choose with a variety of full-service marketing solutions for every advertising budget. Reach your desired audience in Oakland, Fremont, Hayward, Berkeley, Concord, Vallejo, Walnut Creek and other communities for as little as 3 to 5 cents per household with Valpak.

Mailing Schedule

Nov. Schedule2018 Mail DatesNov. 20 2018Estimated In-Home DateNov. 26 2018Copy DeadlineNov. 5 2018Households Reached770,000
Dec. Schedule2018 Mail DatesDec. 26 2018Estimated In-Home DateDec. 31 2018Copy DeadlineDec. 7 2018Households Reached770,000
Jan. Schedule2018 Mail DatesJan. 22 2019Estimated In-Home DateJan. 28 2019Copy DeadlineJan. 4 2019Households Reached770,000
Feb. Schedule2018 Mail DatesFeb. 19 2019Estimated In-Home DateFeb. 25 2019Copy DeadlineFeb. 4 2019Households Reached770,000
Mar. Schedule2018 Mail DatesMar. 26 2019Estimated In-Home DateApr. 1 2019Copy DeadlineMar. 11 2019Households Reached770,000
Apr. Schedule2018 Mail DatesApr. 23 2019Estimated In-Home DateApr. 29 2019Copy DeadlineApr. 8 2019Households Reached770,000
May. Schedule2018 Mail DatesMay. 21 2019Estimated In-Home DateMay. 28 2019Copy DeadlineMay. 6 2019Households Reached770,000
Jun. Schedule2018 Mail DatesJun. 25 2019Estimated In-Home DateJul. 1 2019Copy DeadlineJun. 10 2019Households Reached770,000
Jul. Schedule2018 Mail DatesJul. 23 2019Estimated In-Home DateJul. 29 2019Copy DeadlineJul. 8 2019Households Reached770,000
Aug. Schedule2018 Mail DatesAug. 20 2019Estimated In-Home DateAug. 26 2019Copy DeadlineAug. 5 2019Households Reached770,000
Sep. Schedule2018 Mail DatesSep. 24 2019Estimated In-Home DateSep. 30 2019Copy DeadlineSep. 9 2019Households Reached770,000
Oct. Schedule2018 Mail DatesOct. 22 2019Estimated In-Home DateOct. 28 2019Copy DeadlineOct. 7 2019Households Reached770,000
Nov. Schedule2018 Mail DatesNov. 19 2019Estimated In-Home DateNov. 25 2019Copy DeadlineNov. 4 2019Households Reached770,000
Dec. Schedule2018 Mail DatesDec. 23 2019Estimated In-Home DateDec. 30 2019Copy DeadlineDec. 6 2019Households Reached770,000

Valpak of Bay Area is an independently owned Valpak franchise.

North Bay Advertising Success Story

Before Rick Lewis, owner of Gold Rush Jewelers, began advertising with Valpak in the early '90s, he tried several competitors, none of which provided a better return on investment. Gold Jewelers has grown to 5 locations in the North Bay (Santa Rosa, Rohnert Park, Petaluma, Novato and San Rafael) and Rick attributes much of this success to Valpak advertising. He likes that Valpak is easy to work with and flexible to design and offer changes, so he doesn’t waste time. With the expense of customer acquisition and retention, Rick tracks the results of any marketing campaign he runs. Every month, hundreds of new and loyal customers alike visit their local Gold Rush Jewelers to save on jewelry and watch purchases or repairs with Valpak coupons. These results make it a no-brainer for Rick to continue investing his advertising dollars with Valpak. He recommends Valpak’s Bay Area advertising as the “first thing someone does” because it’s a seamless, affordable marketing solution that works.