The Greater Omaha Nebraska economy is diverse and healthy, complemented by a cost of living significantly lower than much of the U.S. While nonnative Nebraskans may think they know everything about us Cornhuskers, there’s much more than meets the eye to Omaha-Council Bluff.
One of the most storied college football programs in history calls Lincoln home and America’s most famous butcher shop is in Omaha—we’re also known as the “telecommunications capital of the United States.” Our strong economic growth is built on Fortune 500 and 1000 companies, but small and midsize businesses contribute more than their fair share to making Omaha’s unemployment rate one of the lowest in the country. The area is home to over half of Nebraska’s 2 million residents, leaving no shortage of marketing opportunities.
Valpak has built its reputation as one of the most trusted, recognizable and reliable direct mail marketing agencies. Today, 9 out of 10 households that receive Valpak open it and 8 out of 10 look at every ad inside the envelope. One reason for Valpak’s success is its precise audience targeting measures. Valpak uses extensive research and data to ensure consumers are more likely to see your ad. Households that receive Valpak have higher incomes and hold more purchasing power than the U.S. average.
Valpak was founded with the idea that people would spend their hard-earned dollars on businesses in their communities if they knew about them. So, Valpak founder Terry Loebel visited local businesses and presented them with the chance to advertise to nearby households via the mail. Hence, The Blue Envelope® was born. Today, Valpak is recognized as the national leader in direct mail with nearly 140 office locations.
Over the decades, many companies have tried to replicate Valpak’s system, service and success. Businesses that provide direct mail marketing in Omaha promote mailers as “low” as 6 cents per household. At Valpak, our high-quality direct mail products cost less than half of that advertised price.
Valpak’s direct mail marketing solutions for Omaha businesses include:
Our local marketing agency experts have experience working to create strong direct mail campaigns with businesses across a multitude of industries. So, whether you own an auto repair shop in Florence, a healthcare business in Papillion, or a hair salon in Gretna, you can rest assured our consultants will help ensure your ad is reaching the consumers most like to spend money with your business.
We are experts in this too! While Valpak is synonymous with direct mail marketing, our grasp of digital marketing is equally impressive. Other Omaha marketing companies claim to be full-service advertising agencies but don’t allow your company’s voice to be heard. Your message gets lost in their cookie-cutter vision of your company. Valpak’s full-service marketing is designed to help small businesses thrive through your values and philosophy, not ours.
You also have the peace of mind that your digital marketing media planning is in good hands. When you partner with your Valpak of Omaha advertising team and build your marketing strategy, you’re working with a Google Premier Partner. To achieve this status, we’ve met an extensive list of requirements, including passing certification in Google Ads. We are qualified by Google to help increase your online presence because of our ability to help companies flourish through digital advertising campaigns. We have access to Google training and support representatives that can provide analysis, insights and advice if an issue surfaces.
Valpak’s suite of digital products (like social media advertising) improves your online footprint. Mobile display advertising sets Valpak apart from other Omaha advertising agencies. Our precise hyper-targeting enables your digital ads to be seen by local customers looking to spend money on businesses like yours. Target smartphones by location, interest and intent.
Our products include:
Valpak creative services use content creation / asset best practices to bring enhanced display advertising (digital media) to guide local audiences to your business website. And increase conversions through eye-catching digital ads that target mobile devices based on user behavior and physical presence.
Local businesses from Northwest Lincoln to Council Bluffs, Iowa that partner with Valpak for direct mail services and digital marketing are seeing their desired results. Check out our local coupons page to see the Omaha businesses that advertise with us.
Valpak is a full-service advertising agency and our consultants (strategists) have the direct mail and digital marketing experience, knowledge and know-how to help businesses like yours grow their brand footprint and customer base with a robust marketing strategy. Our reps are dedicated to helping your business achieve its sales goals.
The USHL’s Omaha Lancers have advertised with Valpak for more than a decade. Rob Lippolis, director of broadcasting and media relations for two seasons, says Valpak provides great products in the mail and online. With Valpak’s flexibility, the Lancers create different opportunities based on the mailing area and product. Rob credits Valpak’s Omaha advertising capabilities with attracting more fans to the arena from all over Greater Omaha.
“The thing that we like best about Valpak is that we can focus our advertising locally or in an area close to our office. It doesn’t pay for us to advertise to somebody in Belleview or Council Bluffs. We want to reach people that are within a 2 to 5-mile radius of here, and they do a really good job at that.” – Eric Clements, Owner, Omaha Chiropractic & Sports Therapy
If you’re advertising in Omaha, your business can also see increased traffic and sales if you choose Valpak.
So, how do you know if an Omaha advertising agency is full service? First, it should provide digital marketing and print advertising solutions for your business, regardless of your company’s size. It should guide you through every step of the process from your ad’s design to performance tracking. It should give you cost-effective options that target households most likely to do business with you.
Using Valpak’s data services, trace the success of your marketing campaigns with our proprietary performance dashboard and call tracking solutions. These robust marketing services/ tools enable you to measure consumer response rates for every direct mail piece/coupon offer dynamically. It also provides you with an easily accessed dashboard feature for monthly proof of performance.
It’s a strong public relations move to tie your small business advertising spend to a highly recognized brand like Valpak. We’ll help you with lead generation, reaching qualified households in Omaha and surrounding cities that want to do business with you!
Because a good marketing agency should be focused on turning your marketing vision, needs and goals into a reality. Can your current Omaha marketing agency do all that? Valpak can!
Sources: Valpak® Readership Study. Claritas data with current year projections (compared to the average U.S. consumer).
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
Robust digital marketing solutions, including web design, SEM and social media advertising.
“The thing that we like best about Valpak is that we can focus our advertising locally or in an area close to our office. It doesn’t pay for us to advertise to somebody in Belleview or Council Bluffs. We want to reach people that are within a 2 to 5-mile radius of here, and they do a really good job at that.”
Eric Clements, Owner, Omaha Chiropractic & Sports Therapy
Contact your Valpak of Omaha advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as a quarter of a million qualified households in Council Bluffs, IA and Lincoln, Belleview, Papillion and Omaha, Nebraska.
|Copy Deadline||Households Reached|
|Jun. Schedule||2023 Mail Dates||Jun. 30 2023||Estimated In-Home Date||Jul. 3 2023||Copy Deadline||Jun. 15 2023||Households Reached||250,000|
|Jul. Schedule||2023 Mail Dates||Jul. 28 2023||Estimated In-Home Date||Jul. 31 2023||Copy Deadline||Jul. 13 2023||Households Reached||250,000|
|Aug. Schedule||2023 Mail Dates||Aug. 25 2023||Estimated In-Home Date||Aug. 28 2023||Copy Deadline||Aug. 10 2023||Households Reached||250,000|
|Sep. Schedule||2023 Mail Dates||Sep. 18 2023||Estimated In-Home Date||Sep. 21 2023||Copy Deadline||Sep. 1 2023||Households Reached||250,000|
|Oct. Schedule||2023 Mail Dates||Oct. 9 2023||Estimated In-Home Date||Oct. 12 2023||Copy Deadline||Sep. 22 2023||Households Reached||250,000|
|Oct. Schedule||2023 Mail Dates||Oct. 30 2023||Estimated In-Home Date||Nov. 2 2023||Copy Deadline||Oct. 13 2023||Households Reached||250,000|
|Nov. Schedule||2023 Mail Dates||Nov. 25 2023||Estimated In-Home Date||Nov. 28 2023||Copy Deadline||Nov. 8 2023||Households Reached||250,000|
|Dec. Schedule||2023 Mail Dates||Dec. 28 2023||Estimated In-Home Date||Jan. 2 2024||Copy Deadline||Dec. 11 2023||Households Reached||250,000|
|Jan. Schedule||2023 Mail Dates||Jan. 26 2024||Estimated In-Home Date||Jan. 29 2024||Copy Deadline||Jan. 11 2024||Households Reached||240,000|
|Feb. Schedule||2023 Mail Dates||Feb. 23 2024||Estimated In-Home Date||Feb. 26 2024||Copy Deadline||Feb. 8 2024||Households Reached||250,000|
|Mar. Schedule||2023 Mail Dates||Mar. 27 2024||Estimated In-Home Date||Mar. 30 2024||Copy Deadline||Mar. 12 2024||Households Reached||250,000|
|Apr. Schedule||2023 Mail Dates||Apr. 17 2024||Estimated In-Home Date||Apr. 20 2024||Copy Deadline||Apr. 2 2024||Households Reached||250,000|
|May. Schedule||2023 Mail Dates||May. 8 2024||Estimated In-Home Date||May. 11 2024||Copy Deadline||Apr. 23 2024||Households Reached||250,000|
|May. Schedule||2023 Mail Dates||May. 29 2024||Estimated In-Home Date||Jun. 1 2024||Copy Deadline||May. 13 2024||Households Reached||250,000|
|Jun. Schedule||2023 Mail Dates||Jun. 28 2024||Estimated In-Home Date||Jul. 1 2024||Copy Deadline||Jun. 13 2024||Households Reached||250,000|
|Jul. Schedule||2023 Mail Dates||Jul. 26 2024||Estimated In-Home Date||Jul. 29 2024||Copy Deadline||Jul. 11 2024||Households Reached||250,000|
|Aug. Schedule||2023 Mail Dates||Aug. 23 2024||Estimated In-Home Date||Aug. 26 2024||Copy Deadline||Aug. 8 2024||Households Reached||250,000|
|Sep. Schedule||2023 Mail Dates||Sep. 16 2024||Estimated In-Home Date||Sep. 19 2024||Copy Deadline||Aug. 30 2024||Households Reached||250,000|
|Oct. Schedule||2023 Mail Dates||Oct. 7 2024||Estimated In-Home Date||Oct. 10 2024||Copy Deadline||Sep. 20 2024||Households Reached||250,000|
|Oct. Schedule||2023 Mail Dates||Oct. 28 2024||Estimated In-Home Date||Oct. 31 2024||Copy Deadline||Oct. 11 2024||Households Reached||250,000|
|Nov. Schedule||2023 Mail Dates||Nov. 22 2024||Estimated In-Home Date||Nov. 25 2024||Copy Deadline||Nov. 7 2024||Households Reached||250,000|
|Dec. Schedule||2023 Mail Dates||Dec. 26 2024||Estimated In-Home Date||Dec. 30 2024||Copy Deadline||Dec. 9 2024||Households Reached||250,000|
The cost to advertise with Valpak in Omaha and Lincoln starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing (pay per click, etc.). Your Valpak media consultant in the Omaha and Lincoln area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Up to a quarter of a million top households in Omaha, Lincoln and surrounding communities receive Valpak each month. View the map and schedule for the area.
If you’re looking to advertise your business in Omaha and Lincoln on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Omaha and Lincoln, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising agency can say that? Even better? Our Blue Envelope and PlusOne postcards reach consumers in Omaha and Lincoln with higher incomes and home values. To explore additional targeting options and direct mail formats for Omaha and Lincoln area businesses, visit our postcards page.
Does Omaha have some of the best breweries in the world? Yes! Omaha and Lincoln businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
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