If you think marketing is best left to the experts, you’re not alone. From the Brownstein Group to AgileCat, there are hundreds of large Philadelphia ad agencies ready to take your money. But don’t write that check just yet. What you won’t hear in their flashy sales presentations is the true cost to hire and retain their services. That everything, from the initial brand discovery to the post-campaign analytics, comes at a price. That you’ll be competing for attention with national brands with million-dollar budgets and when they finally get to you, you’ll be disappointed in what’s provided.
What you really need is some brotherly love, a trusted media consultant with the local clout and name recognition to cut through the noise. Someone from the neighborhood who remembers your name and works tirelessly to help you achieve your marketing goals. Advertising in Philadelphia doesn’t have to be hard. Valpak of Philadelphia can customize a marketing plan for you that:
Valpak of Philadelphia knows the benefits of print advertising; we built our business on it. But not all print advertising is created equal. Take newspaper ads, for example. When you do newspaper advertising in the Philadelphia Inquirer or Philadelphia Tribune, there are little to no targeting capabilities. This means you’re paying to reach an audience that may or may not be interested in what you provide. Not to mention, newspaper readership is on the decline with an audience that skews older.
With targeted direct mail, you target high-income consumers looking for your products and services. You can easily segment your audience by demographics, geographic area and purchasing behaviors to ensure no wasted spend. Each month, 580,000 households across Greater Philadelphia look forward to Valpak’s Blue Envelope of local savings arriving in their mailboxes. Because space in our local direct mailer is shared, each business advertising in the Philadelphia envelope pays less than a standalone flyer.
Households that receive Valpak direct mail in Philadelphia are 20% more likely to be owner-occupied with 39% higher home values. Our audience spends just as impressively:
What other Philadelphia ad agencies can say that? Contact Valpak of Philadelphia to reach the right customers today.
1. Compared to the average Philadelphia consumer. Claritas data with current year projections, October 2018.
Hop on the SEPTA Market-Frankford Line or take the RiverLink Ferry and you’ll see hundreds of examples of outdoor advertising in Philadelphia. You might even catch a fleeting glance at an ad on the side of a trolley or the top of a taxi cab as you go about your day-to-day. Most of these ads are static (not moving) and small, which makes them even harder to read in the hustle and bustle of Philly traffic. Think about the last Philadelphia bus ad you saw. What do you remember about it? Chances are, you don’t remember the advertiser’s phone number? What about where their business is located? Also, is your target audience everyone in the city (hint: it’s not)?
Facing an adapt-or-die conundrum, many advertising agencies now promote digital billboards as a quick way to impress passersby. The moment you add “digital” in front of “billboard advertising,” the costs of marketing your business on billboards skyrockets. There are so many more cost-effective digital marketing opportunities out there. Opportunities that Valpak of Philadelphia, a Google Premier Partner, can introduce you to:
Not to be outdone, Valpak direct mail provides even more ways to effectively advertise in Philadelphia:
Advertise with Valpak of Philadelphia to measure your ROI with superior accuracy using our exclusive tracking tools. Monitor clicks, views, leads, impressions and more with our performance tracking dashboard and call tracking options. Give us a call today for a free marketing consultation.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“I have been mailing with Valpak since 2003, mailing to 20,000 households each month. We see 50+ redemptions per month with the majority of them having to spend $50 min. per check for food only. I like that Valpak brings in new customers and keeps regulars coming back.”
Dan Wesolowski, Cedar Hollow Inn
Fine-tune your business marketing and achieve a greater return on investment from your advertising in Philadelphia, West Chester, Norristown, Pottstown and Levittown, PA. Valpak of Philadelphia also reaches cities in adjacent states such as Wilmington, Newark and New Castle, DE and Elkton, North East and Rising Sun, MD.
|Copy Deadline||Households Reached|
|Feb. Schedule||2019 Mail Dates||Feb. 7 2019||Estimated In-Home Date||Feb. 11 2019||Copy Deadline||Jan. 22 2019||Households Reached||580,000|
|Mar. Schedule||2019 Mail Dates||Mar. 7 2019||Estimated In-Home Date||Mar. 11 2019||Copy Deadline||Feb. 19 2019||Households Reached||580,000|
|Apr. Schedule||2019 Mail Dates||Apr. 11 2019||Estimated In-Home Date||Apr. 15 2019||Copy Deadline||Mar. 26 2019||Households Reached||580,000|
|May. Schedule||2019 Mail Dates||May. 9 2019||Estimated In-Home Date||May. 13 2019||Copy Deadline||Apr. 23 2019||Households Reached||580,000|
|Jun. Schedule||2019 Mail Dates||Jun. 6 2019||Estimated In-Home Date||Jun. 10 2019||Copy Deadline||May. 21 2019||Households Reached||580,000|
|Jul. Schedule||2019 Mail Dates||Jul. 11 2019||Estimated In-Home Date||Jul. 15 2019||Copy Deadline||Jun. 24 2019||Households Reached||580,000|
|Aug. Schedule||2019 Mail Dates||Aug. 8 2019||Estimated In-Home Date||Aug. 12 2019||Copy Deadline||Jul. 23 2019||Households Reached||580,000|
|Sep. Schedule||2019 Mail Dates||Sep. 5 2019||Estimated In-Home Date||Sep. 9 2019||Copy Deadline||Aug. 19 2019||Households Reached||580,000|
|Oct. Schedule||2019 Mail Dates||Oct. 10 2019||Estimated In-Home Date||Oct. 15 2019||Copy Deadline||Sep. 24 2019||Households Reached||580,000|
|Nov. Schedule||2019 Mail Dates||Nov. 7 2019||Estimated In-Home Date||Nov. 12 2019||Copy Deadline||Oct. 22 2019||Households Reached||580,000|
|Dec. Schedule||2019 Mail Dates||Dec. 3 2019||Estimated In-Home Date||Dec. 6 2019||Copy Deadline||Nov. 13 2019||Households Reached||580,000|
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