Turn to the classifieds in The Arizona Republic or Phoenix New Times and you’ll see everything from puppies for sale to Phoenix rentals to help wanted ads. While classified ads are inexpensive to run, anywhere from $10 to $55 per ad depending on frequency and publication date, your budget for local advertising in Phoenix, AZ is best spent elsewhere. Daily newspaper circulation decreased 11% for weekdays and 10% for Sundays in 2017 (the lowest since 1945). The health of the newspaper advertising industry continues to decline with an audience that skews older than most media platforms and a service unable to provide the targeted messaging required to reach the specific consumers most likely to frequent your business.
Enter direct mail. Advancements in audience targeting by demographics and purchase behaviors make direct mail the top choice for local advertising in Phoenix, AZ. There’s no charging per letter, line or column. With Valpak of Metro Phoenix, you choose the households you want to reach and how often with an expertly designed direct mail ad that elevates your brand message and brings in new business. There’s a direct mail solution for every marketing need and budget:
Unsure which direct mail advertising style is best for your business? Contact your local media expert at Valpak of Metro Phoenix.
For nearly 40 years, Valpak of Metro Phoenix has helped thousands of businesses advertise better in the Valley of the Sun. And it all starts with our proven “lean” ad design. It’s a clean, modern approach to direct mail design where ads look more like billboards and less like books. Our research shows consumers prefer this type of design over traditional direct mail ads:
The goal of lean design direct mail ads is to only provide the “essential” information the audience needs to make a purchase decision. Our in-house creative team follows the Rule of One when designing print and digital ads:
A well-designed ad paired with a well-planned marketing strategy will deliver the return on investment you require from your local advertising in Phoenix, AZ.
Since 2010, the population of Phoenix, AZ has increased by more than 12%, edging out Philadelphia as the fifth-largest city in the U.S. The cost of living in Phoenix is extremely affordable when compared to other large cities and state capitals, so it’s no surprise that visitors to the Valley choose to move here. These new residents represent potential new customers for your business.
Each month, hundreds of thousands of local households check their mailboxes for the Valpak Blue Envelope of coupons, looking to save on dining, entertainment, auto and home repair around Phoenix. Choose to partner with Valpak of Metro Phoenix to target homeowners in Phoenix proper and cities across Maricopa County with 22% higher home values and 28% higher household incomes.1
Email marketing is an easy way to keep your current customers up to speed about what’s new and excited for what’s to come. It’s a cost-effective tool to increase sales, leads, phone calls, website traffic and brand awareness/loyalty. Just make sure to comply with CAN-SPAM requirements to avoid unhappy customers and financial penalties:
Before you plan your email marketing strategy, you must grow your customer database. Consider one or more of the following digital ad solutions for local advertising in Phoenix, AZ:
The opportunities to grow your business online can seem overwhelming… we can help. As a Google Premier Partner, Valpak of Metro Phoenix meets an extensive list of requirements from Google, including Google Ads certification and delivering client growth and revenue.
1. Compared to the average Metro Phoenix household. Claritas data with current year projections, August 2018.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“Valpak has allowed me to focus on those other areas of my business… I would definitely recommend Valpak to other businesses. They’ve increased my customer base, and I take more and more comfort every month in knowing that my marketing dollars are being spent wisely.”
MARK BUCHANEN, PRESIDENT, MOLLY MAID
Introduce your business to high-income households in Metro Phoenix and across south-central Arizona: Ahwatukee, Anthem, Arcadia, Arrowhead, Avondale, Biltmore Area, Buckeye, Cave Creek, Central Corridor, Chandler, Estrella Mountain Ranch, Fountain Hills, Gilbert, Glendale, Goodyear, Higley, Litchfield Park, Maricopa, McCormick Ranch, Mesa, Paradise Valley, Peoria, Queen Creek, Red Mountain, Rio Verde, San Tan Valley, Scottsdale, Sun City, Sun Lakes, Surprise, Tempe, Tolleson, Verrado, Waddell.
|Copy Deadline||Households Reached|
|Oct. Schedule||2018 Mail Dates||Oct. 17 2018||Estimated In-Home Date||Oct. 22 2018||Copy Deadline||Oct. 1 2018||Households Reached||760,000|
|Nov. Schedule||2018 Mail Dates||Nov. 19 2018||Estimated In-Home Date||Nov. 26 2018||Copy Deadline||Nov. 1 2018||Households Reached||760,000|
|Dec. Schedule||2018 Mail Dates||Dec. 19 2018||Estimated In-Home Date||Dec. 24 2018||Copy Deadline||Dec. 3 2018||Households Reached||760,000|
|Jan. Schedule||2018 Mail Dates||Jan. 16 2019||Estimated In-Home Date||Jan. 22 2019||Copy Deadline||Dec. 31 2018||Households Reached||760,000|
|Feb. Schedule||2018 Mail Dates||Feb. 13 2019||Estimated In-Home Date||Feb. 19 2019||Copy Deadline||Jan. 28 2019||Households Reached||760,000|
|Mar. Schedule||2018 Mail Dates||Mar. 13 2019||Estimated In-Home Date||Mar. 18 2019||Copy Deadline||Feb. 25 2019||Households Reached||760,000|
|Apr. Schedule||2018 Mail Dates||Apr. 17 2019||Estimated In-Home Date||Apr. 22 2019||Copy Deadline||Apr. 1 2019||Households Reached||760,000|
|May. Schedule||2018 Mail Dates||May. 15 2019||Estimated In-Home Date||May. 20 2019||Copy Deadline||Apr. 29 2019||Households Reached||760,000|
|Jun. Schedule||2018 Mail Dates||Jun. 12 2019||Estimated In-Home Date||Jun. 17 2019||Copy Deadline||May. 27 2019||Households Reached||760,000|
|Jul. Schedule||2018 Mail Dates||Jul. 17 2019||Estimated In-Home Date||Jul. 22 2019||Copy Deadline||Jul. 1 2019||Households Reached||760,000|
|Aug. Schedule||2018 Mail Dates||Aug. 14 2019||Estimated In-Home Date||Aug. 19 2019||Copy Deadline||Jul. 29 2019||Households Reached||760,000|
|Sep. Schedule||2018 Mail Dates||Sep. 11 2019||Estimated In-Home Date||Sep. 16 2019||Copy Deadline||Aug. 23 2019||Households Reached||760,000|
|Oct. Schedule||2018 Mail Dates||Oct. 16 2019||Estimated In-Home Date||Oct. 21 2019||Copy Deadline||Sep. 30 2019||Households Reached||760,000|
|Nov. Schedule||2018 Mail Dates||Nov. 13 2019||Estimated In-Home Date||Nov. 18 2019||Copy Deadline||Oct. 28 2019||Households Reached||760,000|
|Dec. Schedule||2018 Mail Dates||Dec. 18 2019||Estimated In-Home Date||Dec. 23 2019||Copy Deadline||Dec. 2 2019||Households Reached||760,000|
Valpak of Metro Phoenix is an independently owned Valpak franchise.
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