REACH UP TO 760,000 HOUSEHOLDS IN MORE THAN 40 CITIES & TOWNS

[MAP & SCHEDULE]

Do Classified Ads in Phoenix, AZ Work?

Turn to the classifieds in The Arizona Republic or Phoenix New Times and you’ll see everything from puppies for sale to Phoenix rentals to help wanted ads. While classified ads are inexpensive to run, anywhere from $10 to $55 per ad depending on frequency and publication date, your budget for local advertising in Phoenix, AZ is best spent elsewhere. Daily newspaper circulation decreased 11% for weekdays and 10% for Sundays in 2017 (the lowest since 1945). The health of the newspaper advertising industry continues to decline with an audience that skews older than most media platforms and a service unable to provide the targeted messaging required to reach the specific consumers most likely to frequent your business.

Enter direct mail. Advancements in audience targeting by demographics and purchase behaviors make direct mail the top choice for local advertising in Phoenix, AZ. There’s no charging per letter, line or column. With Valpak of Metro Phoenix, you choose the households you want to reach and how often with an expertly designed direct mail ad that elevates your brand message and brings in new business. There’s a direct mail solution for every marketing need and budget:

Unsure which direct mail advertising style is best for your business? Contact your local media expert at Valpak of Metro Phoenix.

Best Design Ideas for Phoenix Direct Mail Ads

phoenix ad design for direct mailFor nearly 40 years, Valpak of Metro Phoenix has helped thousands of businesses advertise better in the Valley of the Sun. And it all starts with our proven “lean” ad design. It’s a clean, modern approach to direct mail design where ads look more like billboards and less like books. Our research shows consumers prefer this type of design over traditional direct mail ads:

  • 65% find lean design ads more visually appealing, including 70% of women and 73% of millennials
  • 81% believe this design method is more effective in communicating discounts and savings offered
  • 42% think a lean design approach serves to only enhance the Valpak experience for consumers

The goal of lean design direct mail ads is to only provide the “essential” information the audience needs to make a purchase decision. Our in-house creative team follows the Rule of One when designing print and digital ads:

  • 1 headline
  • 1 image
  • 1 offer

A well-designed ad paired with a well-planned marketing strategy will deliver the return on investment you require from your local advertising in Phoenix, AZ.

Marketing Phoenix Businesses with Local Advertising

Since 2010, the population of Phoenix, AZ has increased by more than 12%, edging out Philadelphia as the fifth-largest city in the U.S. The cost of living in Phoenix is extremely affordable when compared to other large cities and state capitals, so it’s no surprise that visitors to the Valley choose to move here. These new residents represent potential new customers for your business.

Each month, hundreds of thousands of local households check their mailboxes for the Valpak Blue Envelope of coupons, looking to save on dining, entertainment, auto and home repair around Phoenix. Choose to partner with Valpak of Metro Phoenix to target homeowners in Phoenix proper and cities across Maricopa County with 22% higher home values and 28% higher household incomes.1

Advertising in Phoenix, AZ with Email Marketing

email marketing in phoenix azEmail marketing is an easy way to keep your current customers up to speed about what’s new and excited for what’s to come. It’s a cost-effective tool to increase sales, leads, phone calls, website traffic and brand awareness/loyalty. Just make sure to comply with CAN-SPAM requirements to avoid unhappy customers and financial penalties:

  • Avoid misleading header information
  • Use accurate subject lines
  • Identify your email as an ad
  • Include your business address
  • Give recipients the option to opt out
  • Promptly remove opt outs from mailings
  • Monitor messages sent on your behalf

Before you plan your email marketing strategy, you must grow your customer database. Consider one or more of the following digital ad solutions for local advertising in Phoenix, AZ:

  1. Web design
  2. Social media marketing
  3. Review monitoring and response
  4. Business listings
  5. Local directory claiming
  6. Display advertising
  7. Search engine optimization
  8. Pay-per-click (PPC) ads

The opportunities to grow your business online can seem overwhelming… we can help. As a Google Premier Partner, Valpak of Metro Phoenix meets an extensive list of requirements from Google, including Google Ads certification and delivering client growth and revenue.

1. Compared to the average Metro Phoenix household. Claritas data with current year projections, August 2018.

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

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valpak testimonial

“Valpak has allowed me to focus on those other areas of my business… I would definitely recommend Valpak to other businesses. They’ve increased my customer base, and I take more and more comfort every month in knowing that my marketing dollars are being spent wisely.”

MARK BUCHANEN, PRESIDENT, MOLLY MAID

MAILING AREAS

Introduce your business to high-income households in Metro Phoenix and across south-central Arizona: Ahwatukee, Anthem, Arcadia, Arrowhead, Avondale, Biltmore Area, Buckeye, Cave Creek, Central Corridor, Chandler, Estrella Mountain Ranch, Fountain Hills, Gilbert, Glendale, Goodyear, Higley, Litchfield Park, Maricopa, McCormick Ranch, Mesa, Paradise Valley, Peoria, Queen Creek, Red Mountain, Rio Verde, San Tan Valley, Scottsdale, Sun City, Sun Lakes, Surprise, Tempe, Tolleson, Verrado, Waddell.

MAILING SCHEDULE

Oct. Schedule2018 Mail DatesOct. 17 2018Estimated In-Home DateOct. 22 2018Copy DeadlineOct. 1 2018Households Reached760,000
Nov. Schedule2018 Mail DatesNov. 19 2018Estimated In-Home DateNov. 26 2018Copy DeadlineNov. 1 2018Households Reached760,000
Dec. Schedule2018 Mail DatesDec. 19 2018Estimated In-Home DateDec. 24 2018Copy DeadlineDec. 3 2018Households Reached760,000
Jan. Schedule2018 Mail DatesJan. 16 2019Estimated In-Home DateJan. 22 2019Copy DeadlineDec. 31 2018Households Reached760,000
Feb. Schedule2018 Mail DatesFeb. 13 2019Estimated In-Home DateFeb. 19 2019Copy DeadlineJan. 28 2019Households Reached760,000
Mar. Schedule2018 Mail DatesMar. 13 2019Estimated In-Home DateMar. 18 2019Copy DeadlineFeb. 25 2019Households Reached760,000
Apr. Schedule2018 Mail DatesApr. 17 2019Estimated In-Home DateApr. 22 2019Copy DeadlineApr. 1 2019Households Reached760,000
May. Schedule2018 Mail DatesMay. 15 2019Estimated In-Home DateMay. 20 2019Copy DeadlineApr. 29 2019Households Reached760,000
Jun. Schedule2018 Mail DatesJun. 12 2019Estimated In-Home DateJun. 17 2019Copy DeadlineMay. 27 2019Households Reached760,000
Jul. Schedule2018 Mail DatesJul. 17 2019Estimated In-Home DateJul. 22 2019Copy DeadlineJul. 1 2019Households Reached760,000
Aug. Schedule2018 Mail DatesAug. 14 2019Estimated In-Home DateAug. 19 2019Copy DeadlineJul. 29 2019Households Reached760,000
Sep. Schedule2018 Mail DatesSep. 11 2019Estimated In-Home DateSep. 16 2019Copy DeadlineAug. 23 2019Households Reached760,000
Oct. Schedule2018 Mail DatesOct. 16 2019Estimated In-Home DateOct. 21 2019Copy DeadlineSep. 30 2019Households Reached760,000
Nov. Schedule2018 Mail DatesNov. 13 2019Estimated In-Home DateNov. 18 2019Copy DeadlineOct. 28 2019Households Reached760,000
Dec. Schedule2018 Mail DatesDec. 18 2019Estimated In-Home DateDec. 23 2019Copy DeadlineDec. 2 2019Households Reached760,000

Valpak of Metro Phoenix is an independently owned Valpak franchise.

Scottsdale, AZ Advertising Testimonial

Fantastic Sams in Scottsdale, AZ began advertising with Valpak in 1998 and was immediately impressed with the customer service provided. The full-service salon was looking for a marketing solution to get its name out to local consumers and found it in Valpak. As the years passed, Fantastic Sams recognized the importance of digital marketing solutions to reach millennials and consumers using their smartphones to search for hair care. The salon continues to see its clientele grow year after year through advertising with Valpak. Fantastic Sams plans to continue with Valpak as its ad agency and recommends Valpak local advertising in AZ to its clients and fellow businesses.