Advancements in audience targeting by demographics and purchase behaviors make direct mail the top choice for local advertising in Phoenix, AZ. Unlike newspaper advertising, there’s no charging per letter, line or column and demand is at an all-time high. With Valpak of Metro Phoenix, you choose the households you want to reach and how often with an expertly designed direct mail ad that elevates your brand message and brings in new business. There’s a direct mail solution for every marketing need and budget:
Unsure which direct mail advertising style is best for your business? Contact your local media expert at Valpak of Metro Phoenix.
For nearly 40 years, Valpak of Metro Phoenix has helped thousands of businesses advertise better in the Valley of the Sun. And it all starts with our proven “lean” ad design. It’s a clean, modern approach to direct mail design where ads look more like billboards and less like books. Our research shows consumers prefer this type of design over traditional direct mail ads:
The goal of lean design direct mail ads is to only provide the “essential” information the audience needs to make a purchase decision. Our in-house creative team follows the Rule of One when designing print and digital ads:
A well-designed ad paired with a well-planned marketing strategy will deliver the return on investment you require from your local advertising in Phoenix, AZ.
Local businesses that chose to partner with Valpak for digital marketing and direct mail in the Phoenix, AZ area are happy they did. Check out our local coupons page to see the Phoenix businesses that advertise with us, including these companies you see below:
“Valpak has allowed me to focus on those other areas of my business… I would definitely recommend Valpak to other businesses. They’ve increased my customer base, and I take more and more comfort every month in knowing that my marketing dollars are being spent wisely.” – Mark Buchanen, President, Molly Maid
1. 2019 Valpak® Readership Study, Dec. 2019.
Each month, more than a million local households check their mailboxes for the Valpak Blue Envelope of coupons, looking to save on dining, entertainment, auto and home repair around Phoenix. Choose to partner with Valpak of Metro Phoenix to target homeowners in Phoenix proper and cities across the Phoenix Valley with 25% higher home values and 31% higher household incomes.1
Digital marketing is a cost-effective tool to increase sales, leads, phone calls, website traffic and brand awareness/loyalty. Grow your customer database with one or more of the following digital ad solutions for local advertising in Phoenix, AZ:
The opportunities to grow your business online can seem overwhelming… we can help. As a Google Premier Partner, Valpak of Metro Phoenix meets an extensive list of requirements from Google, including passing certification in Google Ads and delivering client growth and revenue.
Getting the best return on investment can be a challenge for small businesses, but with Valpak, you always know where you stand. Our call tracking and performance tracking tools register user engagement and offer unique insight into how a consumer becomes a lead.
Let the knowledgeable and dedicated Valpak of Metro Phoenix team help your business reach its potential. We can get you into hundreds of thousands of homes throughout Maricopa, Pinal, Yavapai and Gila counties twice each month. Connect with us to learn more:
1. Compared to the average Metro Phoenix household. Claritas data with current year projections, April 2020.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“Valpak has allowed me to focus on those other areas of my business… I would definitely recommend Valpak to other businesses. They’ve increased my customer base, and I take more and more comfort every month in knowing that my marketing dollars are being spent wisely.”
MARK BUCHANEN, PRESIDENT, MOLLY MAID
Introduce your business to high-income households in Metro Phoenix and across south-central Arizona: Ahwatukee, Anthem, Arcadia, Arrowhead, Avondale, Biltmore Area, Buckeye, Cave Creek, Central Corridor, Chandler, Estrella Mountain Ranch, Fountain Hills, Gilbert, Glendale, Goodyear, Higley, Litchfield Park, Maricopa, McCormick Ranch, Mesa, Paradise Valley, Peoria, Queen Creek, Red Mountain, Rio Verde, San Tan Valley, Scottsdale, Sun City, Sun Lakes, Surprise, Tempe, Tolleson, Verrado, Waddell.
|Copy Deadline||Households Reached|
|Jul. Schedule||2020 Mail Dates||Jul. 1 2020||Estimated In-Home Date||Jul. 6 2020||Copy Deadline||Jun. 15 2020||Households Reached||820,000|
|Jul. Schedule||2020 Mail Dates||Jul. 29 2020||Estimated In-Home Date||Aug. 3 2020||Copy Deadline||Jul. 13 2020||Households Reached||820,000|
|Aug. Schedule||2020 Mail Dates||Aug. 27 2020||Estimated In-Home Date||Sep. 1 2020||Copy Deadline||Aug. 11 2020||Households Reached||820,000|
|Sep. Schedule||2020 Mail Dates||Sep. 30 2020||Estimated In-Home Date||Oct. 5 2020||Copy Deadline||Sep. 14 2020||Households Reached||820,000|
|Oct. Schedule||2020 Mail Dates||Oct. 28 2020||Estimated In-Home Date||Nov. 2 2020||Copy Deadline||Oct. 12 2020||Households Reached||820,000|
|Nov. Schedule||2020 Mail Dates||Nov. 25 2020||Estimated In-Home Date||Dec. 1 2020||Copy Deadline||Nov. 9 2020||Households Reached||820,000|
|Copy Deadline||Households Reached|
|Jun. Schedule||2020 Mail Dates||Jun. 10 2020||Estimated In-Home Date||Jun. 15 2020||Copy Deadline||May. 25 2020||Households Reached||760,000|
|Jul. Schedule||2020 Mail Dates||Jul. 15 2020||Estimated In-Home Date||Jul. 20 2020||Copy Deadline||Jun. 29 2020||Households Reached||760,000|
|Aug. Schedule||2020 Mail Dates||Aug. 12 2020||Estimated In-Home Date||Aug. 17 2020||Copy Deadline||Jul. 27 2020||Households Reached||760,000|
|Sep. Schedule||2020 Mail Dates||Sep. 9 2020||Estimated In-Home Date||Sep. 14 2020||Copy Deadline||Aug. 21 2020||Households Reached||760,000|
|Oct. Schedule||2020 Mail Dates||Oct. 14 2020||Estimated In-Home Date||Oct. 19 2020||Copy Deadline||Sep. 28 2020||Households Reached||760,000|
|Nov. Schedule||2020 Mail Dates||Nov. 11 2020||Estimated In-Home Date||Nov. 16 2020||Copy Deadline||Oct. 26 2020||Households Reached||760,000|
|Dec. Schedule||2020 Mail Dates||Dec. 17 2020||Estimated In-Home Date||Dec. 22 2020||Copy Deadline||Dec. 1 2020||Households Reached||760,000|
|Jan. Schedule||2020 Mail Dates||Jan. 13 2021||Estimated In-Home Date||Jan. 19 2021||Copy Deadline||Dec. 28 2020||Households Reached||760,000|
|Feb. Schedule||2020 Mail Dates||Feb. 10 2021||Estimated In-Home Date||Feb. 16 2021||Copy Deadline||Jan. 25 2021||Households Reached||760,000|
|Mar. Schedule||2020 Mail Dates||Mar. 10 2021||Estimated In-Home Date||Mar. 15 2021||Copy Deadline||Feb. 22 2021||Households Reached||760,000|
|Apr. Schedule||2020 Mail Dates||Apr. 14 2021||Estimated In-Home Date||Apr. 19 2021||Copy Deadline||Mar. 29 2021||Households Reached||760,000|
|May. Schedule||2020 Mail Dates||May. 12 2021||Estimated In-Home Date||May. 17 2021||Copy Deadline||Apr. 26 2021||Households Reached||760,000|
|Jun. Schedule||2020 Mail Dates||Jun. 9 2021||Estimated In-Home Date||Jun. 14 2021||Copy Deadline||May. 21 2021||Households Reached||760,000|
|Jul. Schedule||2020 Mail Dates||Jul. 14 2021||Estimated In-Home Date||Jul. 19 2021||Copy Deadline||Jun. 25 2021||Households Reached||760,000|
|Aug. Schedule||2020 Mail Dates||Aug. 11 2021||Estimated In-Home Date||Aug. 16 2021||Copy Deadline||Jul. 26 2021||Households Reached||760,000|
|Sep. Schedule||2020 Mail Dates||Sep. 8 2021||Estimated In-Home Date||Sep. 13 2021||Copy Deadline||Aug. 20 2021||Households Reached||760,000|
|Oct. Schedule||2020 Mail Dates||Oct. 13 2021||Estimated In-Home Date||Oct. 18 2021||Copy Deadline||Sep. 27 2021||Households Reached||760,000|
|Nov. Schedule||2020 Mail Dates||Nov. 10 2021||Estimated In-Home Date||Nov. 15 2021||Copy Deadline||Oct. 25 2021||Households Reached||760,000|
|Dec. Schedule||2020 Mail Dates||Dec. 16 2021||Estimated In-Home Date||Dec. 21 2021||Copy Deadline||Nov. 30 2021||Households Reached||760,000|
The cost to advertise with Valpak in Phoenix starts at 2 to 3 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Phoenix area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Up to 820,000 top households in the first mailing and 760,000 in the second across the entire Phoenix Valley receive Valpak each month. View the map and schedule for the area.
If you’re looking to advertise your business in Phoenix on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Phoenix, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
With an open rate of 92% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and PlusOne™ postcards target consumers in Phoenix with 31% more income and 25% more purchasing power than the local average. To explore additional targeting options and direct mail formats for Phoenix area businesses, visit our customizable postcards page.
Yes! Phoenix businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
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