Double Your Exposure: The Valpak Envelope Now Mails Twice a Month!

Map & Schedule

Does Direct Mail Work in Phoenix, AZ?

Advancements in audience targeting by demographics and purchase behaviors make direct mail the top choice for local advertising in Phoenix, AZ. Unlike newspaper advertising, there’s no charging per letter, line or column and demand is at an all-time high. With Valpak of Metro Phoenix, you choose the households you want to reach and how often with an expertly designed direct mail ad that elevates your brand message and brings in new business. There’s a direct mail solution for every marketing need and budget:

  • Coupons in the tried-and-true Blue Envelope (92% open rate!¹)
  • Circulars for more room to promote products and sales events
  • Cardstock to create loyalty cards that reward repeat customers
  • PlusOne to mail postcards at a lower rate – now with double inventory!
  • Solo direct mail to drive home a message with a one-time promotion

Unsure which direct mail advertising style is best for your business? Contact your local media expert at Valpak of Metro Phoenix.

Best Design Ideas for Phoenix Direct Mail Ads

phoenix ad design for direct mailFor nearly 40 years, Valpak of Metro Phoenix has helped thousands of businesses advertise better in the Valley of the Sun. And it all starts with our proven “lean” ad design. It’s a clean, modern approach to direct mail design where ads look more like billboards and less like books. Our research shows consumers prefer this type of design over traditional direct mail ads:

  • 65% find lean design ads more visually appealing, including 70% of women and 73% of millennials
  • 81% believe this design method is more effective in communicating discounts and savings offered
  • 42% think a lean design approach serves to only enhance the Valpak experience for consumers

The goal of lean design direct mail ads is to only provide the “essential” information the audience needs to make a purchase decision. Our in-house creative team follows the Rule of One when designing print and digital ads:

  • 1 headline
  • 1 image
  • 1 offer

A well-designed ad paired with a well-planned marketing strategy will deliver the return on investment you require from your local advertising in Phoenix, AZ.

Businesses in Phoenix We Work With

Local businesses that chose to partner with Valpak for digital marketing and direct mail in the Phoenix, AZ area are happy they did. Check out our local coupons page to see the Phoenix businesses that advertise with us, including these companies you see below:

Fantastic Sams hair salon logo Peoria AZ and Glendale AZWildlife World Zoo & Aquarium Phoenix AZ Yogis Grill Chandler AZ teriyaki and rollVenezia's New York Style Pizza Tempe AZ Gilbert AZ Mesa AZ

“Valpak has allowed me to focus on those other areas of my business… I would definitely recommend Valpak to other businesses. They’ve increased my customer base, and I take more and more comfort every month in knowing that my marketing dollars are being spent wisely.” – Mark Buchanen, President, Molly Maid

1. 2019 Valpak® Readership Study, Dec. 2019.

Marketing Phoenix Businesses with Local Advertising

Each month, more than a million local households check their mailboxes for the Valpak Blue Envelope of coupons, looking to save on dining, entertainment, auto and home repair around Phoenix. Choose to partner with Valpak of Metro Phoenix to target homeowners in Phoenix proper and cities across the Phoenix Valley with 25% higher home values and 31% higher household incomes.1

Advertising in Phoenix, AZ with Digital Marketing

Digital marketing is a cost-effective tool to increase sales, leads, phone calls, website traffic and brand awareness/loyalty. Grow your customer database with one or more of the following digital ad solutions for local advertising in Phoenix, AZ:

  1. Web design
  2. Social media marketing
  3. Review monitoring and response
  4. Business listings
  5. Local directory claiming
  6. Display advertising
  7. Search engine optimization
  8. Pay-per-click (PPC) ads

The opportunities to grow your business online can seem overwhelming… we can help. As a Google Premier Partner, Valpak of Metro Phoenix meets an extensive list of requirements from Google, including passing certification in Google Ads and delivering client growth and revenue.

Monitor Your Return on Investment with Performance Tracking

Valpak of Metro Phoenix Team Photo
Getting the best return on investment can be a challenge for small businesses, but with Valpak, you always know where you stand. Our call tracking and performance tracking tools register user engagement and offer unique insight into how a consumer becomes a lead.

Let the knowledgeable and dedicated Valpak of Metro Phoenix team help your business reach its potential. We can get you into hundreds of thousands of homes throughout Maricopa, Pinal, Yavapai and Gila counties twice each month. Connect with us to learn more:

1. Compared to the average Metro Phoenix household. Claritas data with current year projections, April 2020.

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

LEARN MORE
ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

LEARN MORE
valpak testimonial

“Valpak has allowed me to focus on those other areas of my business… I would definitely recommend Valpak to other businesses. They’ve increased my customer base, and I take more and more comfort every month in knowing that my marketing dollars are being spent wisely.”

MARK BUCHANEN, PRESIDENT, MOLLY MAID

Mailing Areas

Introduce your business to high-income households in Metro Phoenix and across south-central Arizona: Ahwatukee, Anthem, Arcadia, Arrowhead, Avondale, Biltmore Area, Buckeye, Cave Creek, Central Corridor, Chandler, Estrella Mountain Ranch, Fountain Hills, Gilbert, Glendale, Goodyear, Higley, Litchfield Park, Maricopa, McCormick Ranch, Mesa, Paradise Valley, Peoria, Queen Creek, Red Mountain, Rio Verde, San Tan Valley, Scottsdale, Sun City, Sun Lakes, Surprise, Tempe, Tolleson, Verrado, Waddell.

Phoenix Mailing 1

Phoenix Mailing 2

Mailing Schedule

Phoenix Mailing 1

Jul. Schedule2020 Mail DatesJul. 1 2020Estimated In-Home DateJul. 6 2020Copy DeadlineJun. 15 2020Households Reached820,000
Jul. Schedule2020 Mail DatesJul. 29 2020Estimated In-Home DateAug. 3 2020Copy DeadlineJul. 13 2020Households Reached820,000
Aug. Schedule2020 Mail DatesAug. 27 2020Estimated In-Home DateSep. 1 2020Copy DeadlineAug. 11 2020Households Reached820,000
Sep. Schedule2020 Mail DatesSep. 30 2020Estimated In-Home DateOct. 5 2020Copy DeadlineSep. 14 2020Households Reached820,000
Oct. Schedule2020 Mail DatesOct. 28 2020Estimated In-Home DateNov. 2 2020Copy DeadlineOct. 12 2020Households Reached820,000
Nov. Schedule2020 Mail DatesNov. 25 2020Estimated In-Home DateDec. 1 2020Copy DeadlineNov. 9 2020Households Reached820,000

Phoenix Mailing 2

Jun. Schedule2020 Mail DatesJun. 10 2020Estimated In-Home DateJun. 15 2020Copy DeadlineMay. 25 2020Households Reached760,000
Jul. Schedule2020 Mail DatesJul. 15 2020Estimated In-Home DateJul. 20 2020Copy DeadlineJun. 29 2020Households Reached760,000
Aug. Schedule2020 Mail DatesAug. 12 2020Estimated In-Home DateAug. 17 2020Copy DeadlineJul. 27 2020Households Reached760,000
Sep. Schedule2020 Mail DatesSep. 9 2020Estimated In-Home DateSep. 14 2020Copy DeadlineAug. 21 2020Households Reached760,000
Oct. Schedule2020 Mail DatesOct. 14 2020Estimated In-Home DateOct. 19 2020Copy DeadlineSep. 28 2020Households Reached760,000
Nov. Schedule2020 Mail DatesNov. 11 2020Estimated In-Home DateNov. 16 2020Copy DeadlineOct. 26 2020Households Reached760,000
Dec. Schedule2020 Mail DatesDec. 17 2020Estimated In-Home DateDec. 22 2020Copy DeadlineDec. 1 2020Households Reached760,000
Jan. Schedule2020 Mail DatesJan. 13 2021Estimated In-Home DateJan. 19 2021Copy DeadlineDec. 28 2020Households Reached760,000
Feb. Schedule2020 Mail DatesFeb. 10 2021Estimated In-Home DateFeb. 16 2021Copy DeadlineJan. 25 2021Households Reached760,000
Mar. Schedule2020 Mail DatesMar. 10 2021Estimated In-Home DateMar. 15 2021Copy DeadlineFeb. 22 2021Households Reached760,000
Apr. Schedule2020 Mail DatesApr. 14 2021Estimated In-Home DateApr. 19 2021Copy DeadlineMar. 29 2021Households Reached760,000
May. Schedule2020 Mail DatesMay. 12 2021Estimated In-Home DateMay. 17 2021Copy DeadlineApr. 26 2021Households Reached760,000
Jun. Schedule2020 Mail DatesJun. 9 2021Estimated In-Home DateJun. 14 2021Copy DeadlineMay. 21 2021Households Reached760,000
Jul. Schedule2020 Mail DatesJul. 14 2021Estimated In-Home DateJul. 19 2021Copy DeadlineJun. 25 2021Households Reached760,000
Aug. Schedule2020 Mail DatesAug. 11 2021Estimated In-Home DateAug. 16 2021Copy DeadlineJul. 26 2021Households Reached760,000
Sep. Schedule2020 Mail DatesSep. 8 2021Estimated In-Home DateSep. 13 2021Copy DeadlineAug. 20 2021Households Reached760,000
Oct. Schedule2020 Mail DatesOct. 13 2021Estimated In-Home DateOct. 18 2021Copy DeadlineSep. 27 2021Households Reached760,000
Nov. Schedule2020 Mail DatesNov. 10 2021Estimated In-Home DateNov. 15 2021Copy DeadlineOct. 25 2021Households Reached760,000
Dec. Schedule2020 Mail DatesDec. 16 2021Estimated In-Home DateDec. 21 2021Copy DeadlineNov. 30 2021Households Reached760,000

Scottsdale, AZ Advertising Testimonial

 
Fantastic Sams in Scottsdale, AZ began advertising with Valpak in 1998 and was immediately impressed with the customer service provided. The full-service salon was looking for a marketing solution to get its name out to local consumers and found it in Valpak. As the years passed, Fantastic Sams recognized the importance of digital marketing solutions to reach millennials and consumers using their smartphones to search for hair care. The salon continues to see its clientele grow year after year through advertising with Valpak. Fantastic Sams plans to continue with Valpak as its ad agency and recommends Valpak local advertising in AZ to its clients and fellow businesses.

Valpak in Phoenix FAQ

How Much Does It Cost to Advertise with Valpak in Phoenix?

The cost to advertise with Valpak in Phoenix starts at 2 to 3 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Phoenix area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Phoenix and How Often?

Up to 820,000 top households in the first mailing and 760,000 in the second across the entire Phoenix Valley receive Valpak each month. View the map and schedule for the area.

What Are Some of the Best Advertising Options Available in Phoenix?

If you’re looking to advertise your business in Phoenix on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Phoenix, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Phoenix?

With an open rate of 92% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and PlusOne™ postcards target consumers in Phoenix with 31% more income and 25% more purchasing power than the local average. To explore additional targeting options and direct mail formats for Phoenix area businesses, visit our customizable postcards page.

Does Valpak in Phoenix Work?

Yes! Phoenix businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.