Double Your Exposure: The Valpak Envelope Now Mails Twice a Month!

Map & Schedule

Direct Mail Works in Phoenix, AZ

Advancements in audience targeting by demographics and purchase behaviors make direct mail the top choice for local advertising in Phoenix, AZ. Unlike newspaper advertising, there’s no charging per letter, line or column and demand is at an all-time high. With Valpak of Metro Phoenix, you choose the households you want to reach and how often with an expertly designed direct mail ad that elevates your brand message and brings in new business. There’s a direct mail solution for every marketing need and budget:

  • Coupons in the tried-and-true Blue Envelope (93% open rate!)
  • Flyers for more room to promote products and sales events
  • Neighborhood-targeted postcards to mail postcards at a lower rate – extremely limited inventory! These PlusOne postcards mail to the same high-income households as The Blue Envelope and include email marketing.
  • 1-to-1 custom postcards to drive home a message with a one-time promotion
  • Event postcards reach a new audience each month. This automated postcard service targets audiences on hyper-focused events including birthday, new mover/homeowner and Medicare aging-in.

Unsure which direct mail advertising style is best for your business? Contact your local media expert at Valpak of Metro Phoenix.

Best Design Ideas for Phoenix Direct Mail Ads

phoenix ad design for direct mailFor nearly 40 years, Valpak of Metro Phoenix has helped thousands of businesses advertise better in the Valley of the Sun. And it all starts with our proven “lean” ad design. It’s a clean, modern approach to direct mail design where ads look more like billboards and less like books. Our research shows consumers prefer this type of design over traditional direct mail ads:

  • 65% find lean design ads more visually appealing, including 70% of women and 73% of millennials
  • 81% believe this design method is more effective in communicating discounts and savings offered
  • 42% think a lean design approach serves to only enhance the Valpak experience for consumers

The goal of lean design direct mail ads is to only provide the “essential” information the audience needs to make a purchase decision. Our in-house creative team follows the Rule of One when designing print and digital ads:

  • 1 headline
  • 1 image
  • 1 offer

A well-designed ad paired with a well-planned marketing strategy will deliver the return on investment you require from your local advertising in Phoenix, AZ.

Businesses in Phoenix We Work With

Local businesses that chose to partner with Valpak for digital marketing and direct mail in the Phoenix, AZ area are happy they did. Check out our local coupons page to see the Phoenix businesses that advertise with us.

Marketing Phoenix Businesses with Local Advertising

Each month, 850,000 local households check their mailboxes for the Valpak Blue Envelope of coupons, looking to save on dining, entertainment, auto and home repair around Phoenix. Choose to partner with Valpak of Metro Phoenix to target homeowners in Phoenix proper and cities across the Phoenix Valley. Our audience has 33% higher income and home values and 27% higher purchasing power than the U.S. average!

Advertising in Phoenix, AZ with Digital Marketing

Digital marketing is a cost-effective tool to increase sales, leads, phone calls, website traffic and brand awareness/loyalty. Grow your customer database with one or more of the following digital ad solutions for local advertising in Phoenix, AZ:

  1. Web design
  2. Social media advertising
  3. Business listings
  4. Display advertising
  5. Pay-per-click (PPC) ads

The opportunities to grow your business online can seem overwhelming… we can help. As a Google Premier Partner, Valpak of Metro Phoenix meets an extensive list of requirements from Google, including passing certification in Google Ads and delivering client growth and revenue.

Monitor Your Return on Investment with Performance Tracking

Valpak of Metro Phoenix Team Photo
Getting the best return on investment can be a challenge for small businesses, but with Valpak, you always know where you stand. Our call tracking and performance tracking tools register user engagement and offer unique insight into how a consumer becomes a lead.

Let the knowledgeable and dedicated Valpak of Metro Phoenix team help your business reach its potential. We can get you into hundreds of thousands of homes throughout Maricopa, Pinal, Yavapai and Gila counties twice each month. Connect with us to learn more!

Sources: Valpak® Readership Study. Claritas data with current year projections (compared to the average U.S. consumer).

Reach Your Target Audience

Blue Envelope

BLUE ENVELOPE

Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

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Postcard Advertising

POSTCARD ADVERTISING

From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

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Digital Marketing

DIGITAL MARKETING

Robust digital marketing solutions, including web design and SEM, from a Google Premier Partner.

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valpak testimonial

Mailing Areas

Introduce your business to high-income households in Metro Phoenix and across south-central Arizona: Ahwatukee, Anthem, Arcadia, Arrowhead, Avondale, Biltmore Area, Buckeye, Cave Creek, Central Corridor, Chandler, Estrella Mountain Ranch, Fountain Hills, Gilbert, Glendale, Goodyear, Higley, Litchfield Park, Maricopa, McCormick Ranch, Mesa, Paradise Valley, Peoria, Queen Creek, Red Mountain, Rio Verde, San Tan Valley, Scottsdale, Sun City, Sun Lakes, Surprise, Tempe, Tolleson, Verrado, Waddell.

Mailing Schedule

Valpak mails the first and third week of every month.

Mail Dates Estimated
In-Home Date
Dec. 16 2021 Dec. 21 2021
Dec. 29 2021 Jan. 4 2022
Jan. 12 2022 Jan. 18 2022
Jan. 26 2022 Jan. 31 2022
Feb. 9 2022 Feb. 14 2022
Feb. 23 2022 Feb. 28 2022
Mar. 9 2022 Mar. 14 2022
Mar. 30 20221 Apr. 4 2022
Apr. 13 2022 Apr. 18 2022
Apr. 27 2022 May 2 2022
May 11 2022 May 16 2022
May 25 2022 May 31 2022
Jun. 8 2022 Jun. 13 2022
Jun. 29 2022 Jul. 5 2022
Jul. 13 2022 Jul. 18 2022
Jul. 27 2022 Aug. 1 2022
Aug. 10 2022 Aug. 15 2022
Aug. 24 2022 Aug. 29 2022
Sep. 7 2022 Sep. 12 2022
Sep. 28 2022 Oct. 3 2022
Oct. 12 2022 Oct. 17 2022
Oct. 26 2022 Oct. 31 2022
Nov. 9 2022 Nov. 14 2022
Nov. 22 2022 Nov. 28 2022
Dec. 15 2022 Dec. 20 2022
Dec. 28 2022 Jan. 3 2023

Scottsdale, AZ Advertising Testimonial

Fantastic Sams in Scottsdale, AZ began advertising with Valpak in 1998 and was immediately impressed with the customer service provided. The full-service salon was looking for a marketing solution to get its name out to local consumers and found it in Valpak. As the years passed, Fantastic Sams recognized the importance of digital marketing solutions to reach millennials and consumers using their smartphones to search for hair care. The salon continues to see its clientele grow year after year through advertising with Valpak. Fantastic Sams plans to continue with Valpak as its ad agency and recommends Valpak local advertising in AZ to its clients and fellow businesses.

“I honestly was a little skeptical going in, but we were able to work out the fine details that I was wanting and it’s just been a perfect match. I couldn’t ask for anything more. Absolutely I would recommend Valpak to other business owners… it’s allowed me the ease and flexibility to promote my business.” – Brad Randall, Native Bloom“Valpak has been good to me with listening to my needs and understanding what I’m looking for… If anyone was to ever ask me for a referral, I would absolutely refer Valpak.” – John Gab, La Ristra Mexican Restaurant

“Even though a lot of the snowbirds leave for the summer, our numbers still went up… I would say even more so than I expected. They’ve gone up because we’ve consistently advertised with Valpak month after month.” – Jim Bertonico, Glow Putt

“I would definitely recommend Valpak to other businesses. They’ve increased my customer base… my marketing dollars are being spent wisely.” – Mark Buchanan, Molly Maid

“I’ve been with other direct mailers before and have had a whole lot of ‘I’ll do this’ and ‘I’ll do that’ but never follow-through… At Valpak, I’ve had reps that are great with customer service.” – Greg Buce, Frontier Cleaners

“The whole team over at Valpak, from the creative team to the sales team, is just great to work with. I would absolutely recommend Valpak to other agencies and clients because they have proven themselves time and time again. It’s the technology they use that sets them apart from their competitors.” – Leo Rondeau, Colling Media & Greulich’s Automotive.

“The tracking and recording that Valpak gives me is critical to our business for lead generation and ROI. I would recommend Valpak for the reporting and helping me reach the mass that I need to grow my business.” – Angie Avers, Aero Federal Credit Union

Valpak in Phoenix FAQ

How Much Does It Cost to Advertise with Valpak in Phoenix?

The cost to advertise with Valpak in Phoenix starts at 2 to 3 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Phoenix area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Phoenix and How Often?

850,000 top households across the entire Phoenix Valley receive Valpak twice each month. View the map and schedule for the area. You can also mail statewide to millions of homes in Sedona, Tucson and more metro areas.

What Are Some of the Best Advertising Options Available in Phoenix?

If you’re looking to advertise your business in Phoenix on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Phoenix, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Phoenix?

Because 9 out of 10 households that receive Valpak open it, Valpak gets increased exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards target consumers in Phoenix with higher incomes and purchasing power than the local average. To explore additional targeting options and direct mail formats for Phoenix area businesses, visit our postcards page.

Does Valpak in Phoenix Work?

Yes! Phoenix businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.