While Pittsburgh ranks in the top 25 U.S. cities for small businesses and is considered the “next best startup city in America,” according to Inc, success in the Steel City is hard earned. Entrepreneurs and seasoned business owners alike must be strategic when advertising in Pittsburgh to generate results. Whether you own a home remodeling company in Zelienople or a nail salon in Wexford, there is one full-service advertising agency that tailors marketing campaigns to businesses of all industries and sizes: Valpak of Western Pennsylvania.
Not all Pittsburgh marketing agencies provide solutions business owners and decision-makers need. Finding a full-service advertising agency proficient in digital and print marketing is challenging and time-consuming. An online search for “advertising in Pittsburgh” will likely yield the top x advertising agencies in Pittsburgh that require further research. The top responses may initially appear helpful, with “X Best Pittsburgh Advertising Agencies” emblazoned across each website’s homepage. But look a bit deeper and you’ll find these particular sites are little more than directories listing advertisers that “pay to play.”
However, targeted direct mail continues to perform for local businesses. Combining digital marketing and direct mail is a cost-effective way to achieve multichannel success.
For more than 50 years, Valpak has been an innovator in direct mail marketing, but its digital suite of products also generates excellent ROI. Valpak of Western Pennsylvania is the local Pittsburgh digital marketing firm businesses can depend on for all their advertising needs. We work tirelessly to provide high return on ad spend with marketing solutions that keep our clients’ businesses top of mind with consumers.
Display advertising elevates a brand’s reputation with impactful banners and digital billboards placed on popular websites, apps and social media platforms. Valpak’s display advertisements target local audiences at the bottom of the sales funnel that show interest in your industry and guide consumers to your website so they can spend money.
Last year, U.S. consumers spent over $517 billion with online merchants – did your business get a slice of the action? Valpak’s web design team can build your business website from the ground up or optimize your current site so it is user friendly and responsive for mobile devices. Potential customers will be able to navigate your webpages quickly and easily with short load times, regardless of the device they’re using.
In today’s digitally driven climate, social media marketing is a must for businesses looking for an affordable and easy solution for building brand awareness and engaging consumers online. Valpak can help increase your business’s visibility and build your follower bases on Facebook (1.2 billion daily active users) and Twitter (126 million daily active users). We’ll also assist in monitoring consumer insights, so you understand your audience’s online interests and behaviors.
For audiences to convert into paying customers, they must be able to find your business website. That’s where Valpak’s search engine optimization (SEO) comes in. SEO moves your site to the top of search engine results pages (SERPs) organically by optimizing its layout, speed, content, design and more. Having quality local SEO in Pittsburgh will help your business stand out online. Your site will appear closer to the top of SERPs, making it easier for consumers to find you and trust your business.
Pay-per-click advertising (PPC), or search engine marketing (SEM) will quickly move your business site to the top of SERPs through paid, targeted ads. Valpak passed certification in Google Ads and proudly earned the distinction of being a Google Premier Partner by developing and maintaining successful online ad campaigns while providing a high return on ad spend for our clients. Valpak of Western Pennsylvania takes a full-service approach to managing your campaign, from keyword bidding to optimization.
With close to 140 office locations last year, Valpak solidified its dominance in direct mail marketing, mailing more than 430 million Blue Envelopes to over 38 million targeted households. Nine out of 10 consumers who received Valpak open it and 81% look at every ad inside.1 Valpak households in western Pennsylvania have 41% more income and 34% higher purchase power than the local average in Pittsburgh, Cranberry Twp., Mars, Sewickley, Allison Park, McCandless, Fox Chapel, Murrysville, Bethel Park, Upper St. Clair, Mt. Lebanon, Bridgeville, Robinson Twp., McMurray, Seven Fields and surrounding communities. Your ad arrives in homes that will see your ad and have the disposable income to spend money with your business.
Since 1968, Valpak has used extensive research and data to achieve its precise targeting capabilities. Audience targeting, combined with relentless design testing and improvements, make Valpak the national leader in the direct marketing space. Valpak’s designers create advertisements using lean ad design (one image and one best-practice offer per ad). This enables consumers to see the value of each offer immediately.
All Valpak’s high-quality direct mail products are printed at our state-of-the-art manufacturing facility. The Valpak Manufacturing Center (VMC) utilizes the latest advancements in automated systems and is considered the “largest, most efficient short-run printing facility in the world” among innovation professionals. Valpak’s printing, packaging and distribution process enables the VMC to print an impressive output of more than 16 billion ad inserts every year.
Valpak marketing consultants have the experience and knowledge to help businesses like yours grow their brand power and customer base through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals. Check out our local coupons page to see the Pittsburgh businesses that advertise with us, including these companies you see below:
You can rely on the dedication and decades of experience by every marketing consultant at Valpak of Western Pennsylvania. We are committed to creating custom marketing campaigns that fit the needs and profile of every local business. We will be your marketing partners and watch your business grow together.
“Valpak has been a great experience for our company over the years! We always generate a lot of good, quality leads, even during our slower months.” – Lauren L’Herbier, Marketing Manager, Air Duct Maintenance, Inc.
There are some Pittsburgh marketing agencies that don’t provide performance tracking, leaving business owners in the dark or forcing them to figure out advertising ROI on their own. When you partner with Valpak of Western Pennsylvania, you will be able to see how each campaign is doing via Valpak’s performance dashboard, which tracks:
Your Valpak rep will ensure you understand your marketing analytic insights and help you interpret your comprehensive reporting results. From there, they’ll work with you to adjust your marketing strategies to optimize your campaign for success. Connect with us on Facebook and find out what we can do to introduce you to the neighborhood!
1. Among households that receive Valpak. 2019 Valpak Readership Study, December 2019.
3. Compared to the average Western Pennsylvania consumer. Claritas data with current year projections, February 2020.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
Contact your Valpak of Western Pennsylvania advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 250,000 qualified households in Pittsburgh, Cranberry Twp., Mars, Sewickley, Allison Park, McCandless, Fox Chapel, Murrysville, Bethel Park, Upper St. Clair, Mt. Lebanon, Bridgeville, Robinson Twp., McMurray, Seven Fields and surrounding western Pennsylvania communities for as little as pennies per household.
|Copy Deadline||Households Reached|
|Jul. Schedule||2020 Mail Dates||Jul. 1 2020||Estimated In-Home Date||Jul. 6 2020||Copy Deadline||Jun. 15 2020||Households Reached||250,000|
|Jul. Schedule||2020 Mail Dates||Jul. 29 2020||Estimated In-Home Date||Aug. 3 2020||Copy Deadline||Jul. 13 2020||Households Reached||250,000|
|Aug. Schedule||2020 Mail Dates||Aug. 26 2020||Estimated In-Home Date||Sep. 1 2020||Copy Deadline||Aug. 10 2020||Households Reached||250,000|
|Sep. Schedule||2020 Mail Dates||Sep. 30 2020||Estimated In-Home Date||Oct. 5 2020||Copy Deadline||Sep. 14 2020||Households Reached||240,000|
|Oct. Schedule||2020 Mail Dates||Oct. 28 2020||Estimated In-Home Date||Nov. 2 2020||Copy Deadline||Oct. 12 2020||Households Reached||230,000|
|Nov. Schedule||2020 Mail Dates||Nov. 25 2020||Estimated In-Home Date||Dec. 1 2020||Copy Deadline||Nov. 9 2020||Households Reached||230,000|
|Dec. Schedule||2020 Mail Dates||Dec. 30 2020||Estimated In-Home Date||Jan. 4 2021||Copy Deadline||Dec. 10 2020||Households Reached||230,000|
|Jan. Schedule||2020 Mail Dates||Jan. 27 2021||Estimated In-Home Date||Jan. 30 2021||Copy Deadline||Jan. 8 2021||Households Reached||230,000|
|Feb. Schedule||2020 Mail Dates||Feb. 24 2021||Estimated In-Home Date||Feb. 27 2021||Copy Deadline||Feb. 8 2021||Households Reached||230,000|
|Mar. Schedule||2020 Mail Dates||Mar. 31 2021||Estimated In-Home Date||Apr. 3 2021||Copy Deadline||Mar. 15 2021||Households Reached||250,000|
|Apr. Schedule||2020 Mail Dates||Apr. 28 2021||Estimated In-Home Date||May. 1 2021||Copy Deadline||Apr. 12 2021||Households Reached||250,000|
|May. Schedule||2020 Mail Dates||May. 26 2021||Estimated In-Home Date||May. 29 2021||Copy Deadline||May. 10 2021||Households Reached||250,000|
|Jun. Schedule||2020 Mail Dates||Jun. 30 2021||Estimated In-Home Date||Jul. 3 2021||Copy Deadline||Jun. 14 2021||Households Reached||250,000|
|Jul. Schedule||2020 Mail Dates||Jul. 28 2021||Estimated In-Home Date||Jul. 31 2021||Copy Deadline||Jul. 12 2021||Households Reached||250,000|
|Aug. Schedule||2020 Mail Dates||Aug. 25 2021||Estimated In-Home Date||Aug. 28 2021||Copy Deadline||Aug. 9 2021||Households Reached||250,000|
|Sep. Schedule||2020 Mail Dates||Sep. 29 2021||Estimated In-Home Date||Oct. 2 2021||Copy Deadline||Sep. 13 2021||Households Reached||240,000|
|Oct. Schedule||2020 Mail Dates||Oct. 27 2021||Estimated In-Home Date||Oct. 30 2021||Copy Deadline||Oct. 11 2021||Households Reached||230,000|
|Nov. Schedule||2020 Mail Dates||Nov. 24 2021||Estimated In-Home Date||Nov. 29 2021||Copy Deadline||Nov. 8 2021||Households Reached||230,000|
Valpak of Western Pennsylvania is an independently owned Valpak franchise.
The cost to advertise with Valpak in Pittsburgh starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Pittsburgh area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Up to 250,000 top households in Pittsburgh and surrounding western Pennsylvania communities receive Valpak each month. View the map and schedule for the area.
If you’re looking to advertise your business in Pittsburgh on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Pittsburgh, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
With an open rate of 92% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and PlusOne™ postcards target consumers in Pittsburgh with 41% more income than the local average. To explore additional targeting options and direct mail formats for Pittsburgh area businesses, visit our customizable postcards page.
Yes! Pittsburgh businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
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