Commonly referred to as “The Research Triangle,” the Raleigh, Durham and Chapel Hill area of North Carolina is fertile ground for growing a business. With Valpak behind you, we can plant your brand’s message in as many as 250,000 households across the region. Valpak’s shared direct mail strategy for The Blue Envelope® drives down the costs of mailing for every company that advertises inside it. Not only is advertising with Valpak affordable, but you can also target the audience most likely to do business with you.
While we offer a variety of direct mail formats to fit your message and budget, Valpak of The Triangle can also provide digital marketing in Raleigh so it’s easier for your ads to find local consumers and for local consumers to find your business online.
Located in the heart of North Carolina, the Triangle is one of the smartest regions in the country. The area is anchored by three of the top research universities in the U.S.: Duke University in Durham, the University of North Carolina at Chapel Hill and North Carolina State University in Raleigh. To foster collaboration amongst the universities, the Research Triangle Park (RTP) was established in 1959 and is now a thriving home for more than 250 companies of all sizes, from startups to enterprises, and boasts over 50,000 employees.
Valpak of the Triangle serves business from a multitude of industries – from auto repair shops in Cary and dry cleaners in Morrisville to hair salons in Carpenter and Mexican restaurants in the Blands and presents opportunities to reach local consumers who earn 54% more income and hold 38% more purchasing power.1
Through decades of extensive research and data analysis, Valpak can target the households most likely to do business with your company. We also provide tracking tools to measure customer response in an easy performance dashboard so you always know how your advertising spend is performing.
Direct mail advertising is a cost-effective way to reach thousands of local consumers by delivering your ad directly to their mailboxes. However, direct mail isn’t a one-size-fits-all marketing method and there are several formats to consider based on the goal of your advertising campaign. Our direct mail marketing in Raleigh includes:
With 140 office locations, Valpak is recognized as the national leader in direct mail but we also have a breadth of knowledge in digital marketing. With the success of our online ad campaigns, Valpak has earned the Google Premier Partner badge and can expand your reach to new customers with our digital suite of products, including:
Valpak works for every type of small to midsize business. Perhaps you own gym in Bethesda or a dental office in Genlee – no matter the industry, Valpak has tailored solutions for reaching new customers and increasing your bottom line.
Local businesses are happy they chose Valpak of the Triangle. Check out our local coupons page to see the Raleigh, NC businesses that advertise with us, including the ones you see below:
The proof is in the results. Measure the success of your ad spend with greater accuracy using Valpak performance tracking solutions. Our tools show you how consumers respond to your marketing campaigns. Incoming calls, web traffic and activity on your digital coupon are just a few ways we measure the success of your program.
1. Compared to the average Raleigh consumer. Claritas data with current year projections, August 2019.
2. 2019 Valpak® Readership Study, April 2019
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
Contact your Valpak of the Triangle advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 250,000 qualified households in the Raleigh and surrounding communities for as little as pennies per household.
|Copy Deadline||Households Reached|
|Sep. Schedule||2020 Mail Dates||Sep. 11 2020||Estimated In-Home Date||Sep. 14 2020||Copy Deadline||Aug. 25 2020||Households Reached||250,000|
|Oct. Schedule||2020 Mail Dates||Oct. 16 2020||Estimated In-Home Date||Oct. 19 2020||Copy Deadline||Sep. 30 2020||Households Reached||250,000|
|Nov. Schedule||2020 Mail Dates||Nov. 13 2020||Estimated In-Home Date||Nov. 16 2020||Copy Deadline||Oct. 28 2020||Households Reached||250,000|
|Dec. Schedule||2020 Mail Dates||Dec. 7 2020||Estimated In-Home Date||Dec. 10 2020||Copy Deadline||Nov. 17 2020||Households Reached||250,000|
|Jan. Schedule||2020 Mail Dates||Jan. 15 2021||Estimated In-Home Date||Jan. 19 2021||Copy Deadline||Dec. 30 2020||Households Reached||250,000|
|Feb. Schedule||2020 Mail Dates||Feb. 12 2021||Estimated In-Home Date||Feb. 16 2021||Copy Deadline||Jan. 27 2021||Households Reached||250,000|
|Mar. Schedule||2020 Mail Dates||Mar. 12 2021||Estimated In-Home Date||Mar. 15 2021||Copy Deadline||Feb. 24 2021||Households Reached||250,000|
|Apr. Schedule||2020 Mail Dates||Apr. 16 2021||Estimated In-Home Date||Apr. 19 2021||Copy Deadline||Mar. 31 2021||Households Reached||250,000|
|May. Schedule||2020 Mail Dates||May. 14 2021||Estimated In-Home Date||May. 17 2021||Copy Deadline||Apr. 28 2021||Households Reached||250,000|
|Jun. Schedule||2020 Mail Dates||Jun. 11 2021||Estimated In-Home Date||Jun. 14 2021||Copy Deadline||May. 26 2021||Households Reached||250,000|
|Jul. Schedule||2020 Mail Dates||Jul. 16 2021||Estimated In-Home Date||Jul. 19 2021||Copy Deadline||Jun. 30 2021||Households Reached||250,000|
|Aug. Schedule||2020 Mail Dates||Aug. 13 2021||Estimated In-Home Date||Aug. 16 2021||Copy Deadline||Jul. 28 2021||Households Reached||250,000|
|Sep. Schedule||2020 Mail Dates||Sep. 10 2021||Estimated In-Home Date||Sep. 13 2021||Copy Deadline||Aug. 24 2021||Households Reached||250,000|
|Oct. Schedule||2020 Mail Dates||Oct. 15 2021||Estimated In-Home Date||Oct. 18 2021||Copy Deadline||Sep. 29 2021||Households Reached||250,000|
|Nov. Schedule||2020 Mail Dates||Nov. 12 2021||Estimated In-Home Date||Nov. 15 2021||Copy Deadline||Oct. 27 2021||Households Reached||250,000|
|Dec. Schedule||2020 Mail Dates||Dec. 6 2021||Estimated In-Home Date||Dec. 9 2021||Copy Deadline||Nov. 16 2021||Households Reached||250,000|
Mercedes Benz of Buckhead has been advertising in The Blue Envelope for more than 7 years. Geoffrey Meeker, the parts and service director, says initially, they felt the digital market was too cluttered and wanted a more traditional form of advertising. Since advertising in Valpak, Mercedes Benz of Buckhead has built a stronger brand awareness by getting their name out to targeted households and reminding local consumers they’re a part of the community. Geoffrey says he’s "very, very happy with what Valpak has delivered" and recommends Valpak to businesses regularly.
"We’ve been using Valpak since I purchased the business almost two years ago now. We track everything here: every call that comes in, every email inquiry that we receive, so we know what advertising works for us, and month in month out, Valpak performs." – Toby Asplin, Owner, Handyman Joes
"Valpak allows us to cover our market for all our locations and mails to the customers we want." – Katie Law, Sweet Dreams Mattress & Furniture
More than 35,000 businesses see success advertising with Valpak and yours can too!
The cost to advertise with Valpak in Raleigh, NC starts at 2 to 3 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Raleigh, NC area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Up to 250,000 top households in Raleigh, Durham, Chapel Hill, Cary, Apex, Holly Springs, Fuquay, Wake Forest, Morrisville and surrounding communities receive Valpak each month. We reach 10,000 single-family households per targeted mailing zone. Targets are based on top area demographics, such as home value and income level. Making sure your ad reaches customers with the propensity to purchase your products. View the map and schedule for the area.
If you’re looking to advertise your business in Raleigh, NC on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Raleigh, NC, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
With an open rate of 92% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and PlusOne™ postcards target consumers in Raleigh, NC with 54% more income and 38% more purchasing power than the local average. To explore additional targeting options and direct mail formats for Raleigh, NC area businesses, visit our customizable postcards page.
Yes! Raleigh, NC businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
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