Marketing Agency for the Raleigh, NC Area

Commonly referred to as “The Research Triangle,” the Raleigh, Durham and Chapel Hill area of North Carolina is fertile ground for growing a business. With Valpak behind you, we can plant your brand’s message in as many as 250,000 households across the region (740,000 statewide, including Asheville, Charlotte, Greensboro and Wilmington). Valpak’s shared direct mail strategy for The Blue Envelope® drives down the costs of mailing for every company that advertises inside it. Not only is advertising with Valpak affordable, but you can also target the audience most likely to do business with you.

While we offer a variety of direct mail formats to fit your message and budget, Valpak of The Triangle can also provide digital marketing in Raleigh so it’s easier for your ads to find local consumers and for local consumers to find your business online.

Small Business Advertising in Raleigh

Located in the heart of North Carolina, the Triangle is one of the smartest regions in the country. The area is anchored by three of the top research universities in the U.S.: Duke University in Durham, the University of North Carolina at Chapel Hill and North Carolina State University in Raleigh. To foster collaboration amongst the universities, the Research Triangle Park (RTP) was established in 1959 and is now a thriving home for more than 250 companies of all sizes, from startups to enterprises, and boasts over 50,000 employees.

Reach Your Target Audience in Raleigh

Valpak of the Triangle serves business from a multitude of industries – from auto repair shops in Cary to hair salons in Carpenter and Mexican restaurants in the Blands and presents opportunities to reach local consumers who earn 54% more income and hold 38% more purchasing power.

Through decades of extensive research and data analysis, Valpak can target the households most likely to do business with your company. We also provide tracking tools to measure customer response in an easy performance dashboard so you always know how your advertising spend is performing.

Marketing with Targeted Direct Mail

Direct mail advertising is a cost-effective way to reach thousands of local consumers by delivering your ad directly to their mailboxes. However, direct mail isn’t a one-size-fits-all marketing method and there are several formats to consider based on the goal of your advertising campaign. Our direct mail marketing in Raleigh includes:

• Direct mail coupons – Direct mail coupons have been signature product for over 50 years. Effective and affordable, they give consumers a reason to try your business.
• Direct mail flyers – Larger print format of direct mail coupons, ideal for businesses that need more advertising space for promoting menus and special sales events.
• Neighborhood-targeted postcard – are limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing.
• 1-to-1 custom postcards – Enjoy 1-to-1 direct mail marketing based on your schedule and audience preferences.
• Event postcards  – Automated postcard service that reaches a new audience each month. Audiences focuses include birthday, new mover/homeowner and Medicare aging-in.

Contact your Valpak of the Triangle advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 250,000 qualified households in the Raleigh and surrounding communities for as little as pennies per household.