Reach Up To 250,000 Qualified Households In The Triangle Each Month

Map & Schedule

Affordable Advertising in the Triangle

Advertising in Raleigh and the triangleCommonly referred to as “The Research Triangle,” the Raleigh, Durham and Chapel Hill area of North Carolina is fertile ground for growing a business. With Valpak behind you, we can plant your brand’s message in as many as 250,000 households across the region (740,000 statewide, including Asheville, Charlotte, Greensboro and Wilmington). Valpak’s shared direct mail strategy for The Blue Envelope® drives down the costs of mailing for every company that advertises inside it. Not only is advertising with Valpak affordable, but you can also target the audience most likely to do business with you.

While we offer a variety of direct mail formats to fit your message and budget, Valpak of The Triangle can also provide digital marketing in Raleigh so it’s easier for your ads to find local consumers and for local consumers to find your business online.

Small Business Advertising in Raleigh

Located in the heart of North Carolina, the Triangle is one of the smartest regions in the country. The area is anchored by three of the top research universities in the U.S.: Duke University in Durham, the University of North Carolina at Chapel Hill and North Carolina State University in Raleigh. To foster collaboration amongst the universities, the Research Triangle Park (RTP) was established in 1959 and is now a thriving home for more than 250 companies of all sizes, from startups to enterprises, and boasts over 50,000 employees.

Reach Your Target Audience in Raleigh

Valpak of the Triangle serves business from a multitude of industries – from auto repair shops in Cary to hair salons in Carpenter and Mexican restaurants in the Blands and presents opportunities to reach local consumers who earn 54% more income and hold 38% more purchasing power.

Through decades of extensive research and data analysis, Valpak can target the households most likely to do business with your company. We also provide tracking tools to measure customer response in an easy performance dashboard so you always know how your advertising spend is performing.

Marketing with Targeted Direct Mail

Direct mail advertising is a cost-effective way to reach thousands of local consumers by delivering your ad directly to their mailboxes. However, direct mail isn’t a one-size-fits-all marketing method and there are several formats to consider based on the goal of your advertising campaign. Our direct mail marketing in Raleigh includes:
Raleigh direct mail marketing

  • Direct mail coupons – Direct mail coupons have been signature product for over 50 years. Effective and affordable, they give consumers a reason to try your business.
  • Direct mail flyers – Larger print format of direct mail coupons, ideal for businesses that need more advertising space for promoting menus and special sales events.
  • Neighborhood-targeted postcard – are limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing.
  • 1-to-1 custom postcards – Enjoy 1-to-1 direct mail marketing based on your schedule and audience preferences.
  • Event postcards  – Automated postcard service that reaches a new audience each month. Audiences focuses include birthday, new mover/homeowner and Medicare aging-in.

Digital Marketing in Raleigh, NC

With 140 office locations, Valpak is recognized as the national leader in direct mail but we also have a breadth of knowledge in digital marketing. With the success of our online ad campaigns, Valpak has earned the Google Premier Partner badge and can expand your reach to new customers with our digital suite of products, including:
digital marketing in the triangle

  • Web development – Share your brand’s unique story with a mobile-friendly website customized to your specifications.
  • Display advertising – Guide local audiences to your business website through digital ads placed on popular websites.
  • Search engine marketing (SEM) – With competitive keyword bidding and ongoing management, your paid ads will attract consumers to your website.
  • Social media advertising – An easy and affordable way to establish brand awareness and loyalty online with targeted ads.

Raleigh Area Small Businesses That We Work With

Valpak works for every type of small to midsize business. Perhaps you own gym in Bethesda or a dental office in Genlee – no matter the industry, Valpak has tailored solutions for reaching new customers and increasing your bottom line.

Local businesses are happy they chose Valpak of the Triangle. Check out our local coupons page to see the Raleigh, NC businesses that advertise with us.

ROI Performance Tracking

Valpak of the Triangle
The proof is in the results. Measure the success of your ad spend with greater accuracy using Valpak performance tracking solutions. Our tools show you how consumers respond to your marketing campaigns. Incoming calls, web traffic and activity on your digital coupon are just a few ways we measure the success of your program.


Source: Claritas data with current year projections, August 2019 (compared to the average Raleigh consumer).

Reach Your Target Audience

Blue Envelope


Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

Postcard Advertising


From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

Digital Marketing


Robust digital marketing solutions, including web design, SEM and social media advertising.

valpak testimonial

“We’ve been using Valpak since I purchased the business almost two years ago now. We track everything here: every call that comes in, every email inquiry that we receive, so we know what advertising works for us, and month in month out, Valpak performs.”


Mailing Areas

Contact your Valpak of the Triangle advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 250,000 qualified households in the Raleigh and surrounding communities for as little as pennies per household.

Mailing Schedule

Apr. Schedule2023 Mail DatesApr. 14 2023Estimated In-Home DateApr. 17 2023Copy DeadlineMar. 29 2023Households Reached250,000
May. Schedule2023 Mail DatesMay. 12 2023Estimated In-Home DateMay. 15 2023Copy DeadlineApr. 26 2023Households Reached250,000
Jun. Schedule2023 Mail DatesJun. 9 2023Estimated In-Home DateJun. 12 2023Copy DeadlineMay. 24 2023Households Reached250,000
Jul. Schedule2023 Mail DatesJul. 14 2023Estimated In-Home DateJul. 17 2023Copy DeadlineJun. 28 2023Households Reached250,000
Aug. Schedule2023 Mail DatesAug. 11 2023Estimated In-Home DateAug. 14 2023Copy DeadlineJul. 26 2023Households Reached250,000
Sep. Schedule2023 Mail DatesSep. 8 2023Estimated In-Home DateSep. 11 2023Copy DeadlineAug. 22 2023Households Reached250,000
Oct. Schedule2023 Mail DatesOct. 13 2023Estimated In-Home DateOct. 16 2023Copy DeadlineSep. 27 2023Households Reached250,000
Nov. Schedule2023 Mail DatesNov. 10 2023Estimated In-Home DateNov. 13 2023Copy DeadlineOct. 25 2023Households Reached250,000
Dec. Schedule2023 Mail DatesDec. 4 2023Estimated In-Home DateDec. 7 2023Copy DeadlineNov. 14 2023Households Reached250,000
Jan. Schedule2023 Mail DatesJan. 12 2024Estimated In-Home DateJan. 16 2024Copy DeadlineDec. 27 2023Households Reached250,000
Feb. Schedule2023 Mail DatesFeb. 9 2024Estimated In-Home DateFeb. 12 2024Copy DeadlineJan. 24 2024Households Reached250,000
Mar. Schedule2023 Mail DatesMar. 8 2024Estimated In-Home DateMar. 11 2024Copy DeadlineFeb. 21 2024Households Reached250,000
Apr. Schedule2023 Mail DatesApr. 12 2024Estimated In-Home DateApr. 15 2024Copy DeadlineMar. 27 2024Households Reached250,000
May. Schedule2023 Mail DatesMay. 10 2024Estimated In-Home DateMay. 13 2024Copy DeadlineApr. 24 2024Households Reached250,000
Jun. Schedule2023 Mail DatesJun. 7 2024Estimated In-Home DateJun. 10 2024Copy DeadlineMay. 22 2024Households Reached250,000
Jul. Schedule2023 Mail DatesJul. 12 2024Estimated In-Home DateJul. 15 2024Copy DeadlineJun. 25 2024Households Reached250,000
Aug. Schedule2023 Mail DatesAug. 9 2024Estimated In-Home DateAug. 12 2024Copy DeadlineJul. 24 2024Households Reached250,000
Sep. Schedule2023 Mail DatesSep. 6 2024Estimated In-Home DateSep. 9 2024Copy DeadlineAug. 20 2024Households Reached250,000
Oct. Schedule2023 Mail DatesOct. 11 2024Estimated In-Home DateOct. 15 2024Copy DeadlineSep. 25 2024Households Reached250,000
Nov. Schedule2023 Mail DatesNov. 8 2024Estimated In-Home DateNov. 12 2024Copy DeadlineOct. 23 2024Households Reached250,000
Dec. Schedule2023 Mail DatesDec. 2 2024Estimated In-Home DateDec. 5 2024Copy DeadlineNov. 12 2024Households Reached250,000

Advertising Success with Valpak

Mercedes Benz of Buckhead has been advertising in The Blue Envelope for more than 7 years. Geoffrey Meeker, the parts and service director, says initially, they felt the digital market was too cluttered and wanted a more traditional form of advertising. Since advertising in Valpak, Mercedes Benz of Buckhead has built a stronger brand awareness by getting their name out to targeted households and reminding local consumers they’re a part of the community. Geoffrey says he’s "very, very happy with what Valpak has delivered" and recommends Valpak to businesses regularly.

"We’ve been using Valpak since I purchased the business almost two years ago now. We track everything here: every call that comes in, every email inquiry that we receive, so we know what advertising works for us, and month in month out, Valpak performs." – Toby Asplin, Owner, Handyman Joes

"Valpak allows us to cover our market for all our locations and mails to the customers we want." – Katie Law, Sweet Dreams Mattress & Furniture

More than 35,000 businesses see success advertising with Valpak and yours can too!

Valpak in Raleigh, NC FAQ

How Much Does It Cost to Advertise with Valpak in Raleigh, NC?

The cost to advertise with Valpak in Raleigh, NC starts at 2 to 3 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Raleigh, NC area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Raleigh, NC and How Often?

Up to 250,000 top households in Raleigh, Durham, Chapel Hill, Cary, Apex, Holly Springs, Fuquay, Wake Forest, Morrisville and surrounding communities receive Valpak each month (740,000 statewide). We reach 10,000 single-family households per targeted mailing zone. Targets are based on top area demographics, such as home value and income level.  Making sure your ad reaches customers with the propensity to purchase your products. View the map and schedule for the area.

What Are Some of the Best Advertising Options Available in Raleigh, NC?

If you’re looking to advertise your business in Raleigh, NC on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Raleigh, NC, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Raleigh, NC?

With an open rate of 93% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards target consumers in Raleigh, NC with 54% more income and 38% more purchasing power than the local average. To explore additional targeting options and direct mail formats for Raleigh, NC area businesses, visit our 1-to-1 custom postcard page.

Does Valpak in Raleigh, NC Work?

Yes! Raleigh, NC businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.