Small to midsize businesses in the Richmond, VA area need an edge over their competitors and Valpak provides direct mail and digital marketing solutions that get the job done. Valpak direct mail marketing enables you to maximize your ad dollars’ reach without bearing the costs alone. Each company that advertises in our iconic Blue Envelope of coupons pays a fraction of the cost to mail their coupons. Choose from single-panel or multipanel coupons, cardstock inserts, circulars and more.
Valpak of Central Virginia can also handle your digital marketing in the Richmond, VA area. Enhance your small business advertising with a mobile-friendly website or business profile page on valpak.com. As a Google Premier Partner, Valpak is qualified by Google in managing and optimizing online advertising campaigns.
Greater Richmond is known as much for its performing arts scene as it is for being the capital of the Commonwealth. But dentists in Mechanicsville, auto repair shops in Montrose and diners in Midlothian contribute billions to the region’s economy. Regardless of company size or industry, Valpak of Central Virginia has advertising solutions for driving sales and attracting new customers. In Richmond, Valpak consumers earn 20% more income, have 10% higher home values and 12% more purchasing power than the local average.1 How does introducing your business to this highly targeted, highly profitable audience sound?
With nearly 140 office locations, Valpak has been recognized as the national leader in direct mail advertising for over 50 years. 16.6 billion total ads were mailed to over 38 million unique addresses just last year. Our high-quality direct mail products include:
1. Compared to the average central Virginia consumer. Claritas data with current year projections, August 2019.
In today’s digitally driven landscape, your business must have a strong online footprint. Valpak provides digital marketing in Richmond, VA for companies looking to improve their current online strategies and businesses just getting started. Our suite of digital products includes:
If you need small business marketing in Richmond, VA, Valpak of Central Virginia is the full-service direct mail and digital marketing agency that delivers on its promises. Check out our local coupons page to view the Richmond area businesses that trust Valpak with their advertising dollars, including the companies you see below.
“Valpak works! People are seeing the Valpak ad and they are either coming in themselves or they are telling others about it. Either way, I win!” – Josh Adams, Owner, Adams Enterprises
“Advertising with Valpak allows me to target households that are within specific areas that reach my potential clients. The Valpak brand is very dominant in the community and my ads consistently provide higher than average ticket sales.” – Tom Toth, Owner/VP, Prescott True Value Hardware
Ally your name with a longtime leader in small business advertising: Valpak. Connect with us and learn more about reaching households you value with direct mail in Richmond and surrounding central Virginia communities.
We’ll help you take the guesswork out of determining your ROI. Track your ad spend with our tools designed specifically for small and mid-sized businesses. Get insights that measure both the quality and quantity of telephone responses and more with our call tracking and performance tracking dashboard solutions.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“More than 50% of customers come from Valpak. Every day, I saw people bring in the coupon and I know that’s worth it and my money is worth it. Being part of Valpak is part of my success. You know, I highly recommend Valpak because Valpak has helped me a lot on the business and that it’s a company that you should trust and it’s easy to work with.”
TINA DAO, OWNER, CLASSY CUTS
Contact your Valpak of Central Virginia advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 320,000 qualified households in the Richmond area for as little as pennies per household.
|Copy Deadline||Households Reached|
|Sep. Schedule||2020 Mail Dates||Sep. 12 2020||Estimated In-Home Date||Sep. 15 2020||Copy Deadline||Aug. 27 2020||Households Reached||320,000|
|Oct. Schedule||2020 Mail Dates||Oct. 17 2020||Estimated In-Home Date||Oct. 20 2020||Copy Deadline||Oct. 2 2020||Households Reached||320,000|
|Nov. Schedule||2020 Mail Dates||Nov. 14 2020||Estimated In-Home Date||Nov. 17 2020||Copy Deadline||Oct. 30 2020||Households Reached||320,000|
|Dec. Schedule||2020 Mail Dates||Dec. 17 2020||Estimated In-Home Date||Dec. 28 2020||Copy Deadline||Dec. 2 2020||Households Reached||320,000|
|Jan. Schedule||2020 Mail Dates||Jan. 16 2021||Estimated In-Home Date||Jan. 19 2021||Copy Deadline||Jan. 1 2021||Households Reached||320,000|
|Feb. Schedule||2020 Mail Dates||Feb. 13 2021||Estimated In-Home Date||Feb. 16 2021||Copy Deadline||Jan. 29 2021||Households Reached||320,000|
|Mar. Schedule||2020 Mail Dates||Mar. 13 2021||Estimated In-Home Date||Mar. 16 2021||Copy Deadline||Feb. 26 2021||Households Reached||320,000|
|Apr. Schedule||2020 Mail Dates||Apr. 17 2021||Estimated In-Home Date||Apr. 20 2021||Copy Deadline||Apr. 2 2021||Households Reached||320,000|
|May. Schedule||2020 Mail Dates||May. 22 2021||Estimated In-Home Date||May. 25 2021||Copy Deadline||May. 7 2021||Households Reached||320,000|
|Jun. Schedule||2020 Mail Dates||Jun. 19 2021||Estimated In-Home Date||Jun. 22 2021||Copy Deadline||Jun. 4 2021||Households Reached||320,000|
|Jul. Schedule||2020 Mail Dates||Jul. 17 2021||Estimated In-Home Date||Jul. 20 2021||Copy Deadline||Jul. 2 2021||Households Reached||320,000|
|Aug. Schedule||2020 Mail Dates||Aug. 14 2021||Estimated In-Home Date||Aug. 17 2021||Copy Deadline||Jul. 30 2021||Households Reached||320,000|
|Sep. Schedule||2020 Mail Dates||Sep. 11 2021||Estimated In-Home Date||Sep. 14 2021||Copy Deadline||Aug. 26 2021||Households Reached||320,000|
|Oct. Schedule||2020 Mail Dates||Oct. 16 2021||Estimated In-Home Date||Oct. 19 2021||Copy Deadline||Oct. 1 2021||Households Reached||320,000|
|Nov. Schedule||2020 Mail Dates||Nov. 13 2021||Estimated In-Home Date||Nov. 16 2021||Copy Deadline||Oct. 29 2021||Households Reached||320,000|
|Dec. Schedule||2020 Mail Dates||Dec. 16 2021||Estimated In-Home Date||Dec. 20 2021||Copy Deadline||Dec. 1 2021||Households Reached||320,000|
Valpak of Central Virginia is an independently owned Valpak franchise.
Arlington Auto & Tire has advertised with Valpak for over a decade. Manager Moose Oakley says he’s tried other advertisers but finds Valpak to be "the best" and describes his results as "phenomenal." Valpak’s flexibility enables Arlington Auto & Tire to change offers based on customers’ seasonal needs. He also cites Valpak’s targeting capabilities – both in mailboxes and online – as another benefit. Simply put, Moose recommends Valpak because "it works." Other businesses have similar success stories and yours can too:
"Valpak works! People are seeing the Valpak ad and they are either coming in themselves or they are telling others about it. Either way, I win!" – Josh Adams, Owner, Adams Enterprises
"Advertising with Valpak allows me to target households that are within specific areas that reach my potential clients. The Valpak brand is very dominant in the community and my ads consistently provide higher than average ticket sales." – Tom Toth, Owner/VP, Prescott True Value Hardware
Valpak costs between 2-5 cents per household in Richmond. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Richmond area sales rep will help you determine what investment is best for you and create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.
Valpak of Central Virginia mails to 320,000 households throughout the entire Richmond Metropolitan Area 12 times a year – usually towards the end of each month. We have the market broken down into smaller markets that are 10,000 household each. We call these smaller markets, or mailing zones, “Neighborhood Trading Areas (NTA’s)”. This allows your company to pick the areas of town, based on geography or demographics, that make the most sense for your marketing purposes. View the Richmond area map and schedule.
Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Richmond. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Richmond area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and PlusOne™ postcards also reach an audience in Richmond with 20% more income and 12% more purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the Richmond area, check out our customizable postcards. Valpak of Central Virginia has experienced marketing professionals who are happy to help with design as well as promotional ideas.
You bet it does! Your Valpak rep in Richmond will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.
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