Reach up to 320,000 Households in Central Virginia Each Month

Map & Schedule

Advertise Your Richmond Small Business

Advertising in Richmond VASmall to midsize businesses in the Richmond, VA area need an edge over their competitors and Valpak provides direct mail and digital marketing solutions that get the job done. Valpak direct mail marketing enables you to maximize your ad dollars’ reach without bearing the costs alone. Each company that advertises in our iconic Blue Envelope of coupons pays a fraction of the cost to mail their coupons. Choose from single-panel or multipanel couponscardstock insertscirculars and more.

Valpak of Central Virginia can also handle your digital marketing in the Richmond, VA area. Enhance your small business advertising with a mobile-friendly website or business profile page on As a Google Premier Partner, Valpak is qualified by Google in managing and optimizing online advertising campaigns.

Small Business Marketing in Central Virginia

Greater Richmond is known as much for its performing arts scene as it is for being the capital of the Commonwealth. But dentists in Mechanicsville, auto repair shops in Montrose and diners in Midlothian contribute billions to the region’s economy. Regardless of company size or industry, Valpak of Central Virginia has advertising solutions for driving sales and attracting new customers. In Richmond, Valpak consumers earn 20% more income, have 10% higher home values and 12% more purchasing power than the local average. How does introducing your business to this highly targeted, highly profitable audience sound?

Direct Mail in Richmond, VA

With 140 office locations, Valpak has been recognized as the national leader in direct mail advertising for over 50 years. In Richmond, we reach up to 320,000 top households every month. Statewide, our Blue Envelope mails to 1.75 million homes, including the areas of Charlottesville, Falls Church, Roanoke and Virginia Beach. Our high-quality direct mail products include:
direct mail marketing in Richmond VA

  • Direct mail coupons – Our signature product that’s affordable and effective and gives consumers a reason to try your business.
  • Flyers – Perfect for businesses that need more advertising space for promoting menus, special events and sales.
  • Specialty formats – Sturdy and eye-catching with unique bar codes printed on each piece to track responses and ensure one-time use.
  • Valpak neighborhood-targeted postcards – An affordable alternative to traditional postcards with everything you need – from audience targeting to postage – included!
  • Customizable postcards – Stand-alone postcards mailed to hyper-targeted households based on selected demographics, from income to carrier route.

Digital Marketing in Richmond, VA

In today’s digitally driven landscape, your business must have a strong online footprint. Valpak provides digital marketing in Richmond, VA for companies looking to improve their current online strategies and businesses just getting started. Our suite of digital products includes:
digital marketing in Richmond va

  • Website development – Our team can update your current website’s layout so it’s mobile and user friendly or build a completely new site using up-to-date best practices.
  • Display advertising – Build awareness for your brand with banners and digital billboards placed on popular sites that target mobile devices based on interest, intent and location.
  • Search engine marketing (SEM) – Our SEM also moves your site closer to the top of search engine results pages (SERPs) with targeted, paid ads directed at audiences already searching for your product or service.
  • Social media advertising – Reach a guaranteed number of users and optimize campaigns to generate leads or promote offers from two different forms of ad programs.

Richmond Area Businesses That We Help

If you need small business marketing in Richmond, VA, Valpak of Central Virginia is the full-service direct mail and digital marketing agency that delivers on its promises. Check out our local coupons page to view the Richmond area businesses that trust Valpak with their advertising dollars.

“Valpak works! People are seeing the Valpak ad and they are either coming in themselves or they are telling others about it. Either way, I win!” – Josh Adams, Owner, Adams Enterprises

“Advertising with Valpak allows me to target households that are within specific areas that reach my potential clients. The Valpak brand is very dominant in the community and my ads consistently provide higher than average ticket sales.” – Tom Toth, Owner/VP, Prescott True Value Hardware

Small Business Marketing in Richmond, VA That Gets Results

Valpak of central virginia

Ally your name with a longtime leader in small business advertising: Valpak. Connect with us and learn more about reaching households you value with direct mail in Richmond and surrounding central Virginia communities.

We’ll help you take the guesswork out of determining your ROI. Track your ad spend with our tools designed specifically for small and mid-sized businesses. Get insights that measure both the quality and quantity of telephone responses and more with our call tracking and performance tracking dashboard solutions.


Source: Claritas data with current year projections, August 2019 (compared to the average central Virginia consumer).

Reach Your Target Audience

Blue Envelope


Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

Postcard Advertising


From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

Digital Marketing


Robust digital marketing solutions, including web design, SEM and social media advertising.

valpak testimonial

“More than 50% of customers come from Valpak. Every day, I saw people bring in the coupon and I know that’s worth it and my money is worth it. Being part of Valpak is part of my success. You know, I highly recommend Valpak because Valpak has helped me a lot on the business and that it’s a company that you should trust and it’s easy to work with.”


Mailing Areas

Contact your Valpak of Central Virginia advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 320,000 qualified households in the Richmond area for as little as pennies per household.

Mailing Schedule

Oct. Schedule2023 Mail DatesOct. 14 2023Estimated In-Home DateOct. 17 2023Copy DeadlineSep. 29 2023Households Reached320,000
Nov. Schedule2023 Mail DatesNov. 22 2023Estimated In-Home DateNov. 27 2023Copy DeadlineNov. 7 2023Households Reached320,000
Dec. Schedule2023 Mail DatesDec. 21 2023Estimated In-Home DateDec. 26 2023Copy DeadlineDec. 6 2023Households Reached320,000
Jan. Schedule2023 Mail DatesJan. 13 2024Estimated In-Home DateJan. 16 2024Copy DeadlineDec. 29 2023Households Reached320,000
Feb. Schedule2023 Mail DatesFeb. 10 2024Estimated In-Home DateFeb. 13 2024Copy DeadlineJan. 26 2024Households Reached320,000
Mar. Schedule2023 Mail DatesMar. 9 2024Estimated In-Home DateMar. 12 2024Copy DeadlineFeb. 23 2024Households Reached320,000
Apr. Schedule2023 Mail DatesApr. 13 2024Estimated In-Home DateApr. 16 2024Copy DeadlineMar. 29 2024Households Reached320,000
May. Schedule2023 Mail DatesMay. 9 2024Estimated In-Home DateMay. 13 2024Copy DeadlineApr. 24 2024Households Reached320,000
Jun. Schedule2023 Mail DatesJun. 15 2024Estimated In-Home DateJun. 18 2024Copy DeadlineMay. 31 2024Households Reached320,000
Jul. Schedule2023 Mail DatesJul. 13 2024Estimated In-Home DateJul. 16 2024Copy DeadlineJun. 28 2024Households Reached320,000
Aug. Schedule2023 Mail DatesAug. 10 2024Estimated In-Home DateAug. 13 2024Copy DeadlineJul. 26 2024Households Reached320,000
Sep. Schedule2023 Mail DatesSep. 14 2024Estimated In-Home DateSep. 17 2024Copy DeadlineAug. 30 2024Households Reached320,000
Oct. Schedule2023 Mail DatesOct. 12 2024Estimated In-Home DateOct. 15 2024Copy DeadlineSep. 27 2024Households Reached320,000
Nov. Schedule2023 Mail DatesNov. 20 2024Estimated In-Home DateNov. 23 2024Copy DeadlineNov. 5 2024Households Reached320,000
Dec. Schedule2023 Mail DatesDec. 19 2024Estimated In-Home DateDec. 23 2024Copy DeadlineDec. 4 2024Households Reached320,000

Valpak of Central Virginia is an independently owned Valpak franchise.

Successful Direct Mail Advertising with Valpak

Even before Dave Sabo bought Jay Dee Cleaners decades ago, the business had already relied on Valpak's direct mail solutions to drive new sales and more customer awareness. Jay Dee had tried other small business advertising channels and firms before - newspaper, radio, etc. - but found it difficult to beat the bang-for-the-buck delivery of Valpak's famous Blue Envelope. Dave shares why his relationship with Valpak is successful - and if it wasn't, Jay Dee Cleaners would have stopped advertising with Valpak a long time ago. Your small business can see similar results. The first step is to call Valpak of Central Virginia.

Valpak in Richmond FAQ

How Much Does It Cost to Advertise with Valpak in Richmond?

Valpak costs between 2-5 cents per household in Richmond. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Richmond area sales rep will help you determine what investment is best for you and create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.

Where Does Valpak Mail in Richmond and How Often?

Valpak of Central Virginia mails to 320,000 households throughout the entire Richmond Metropolitan Area 12 times a year – usually towards the end of each month. We have the market broken down into smaller markets that are 10,000 household each. We call these smaller markets, or mailing zones, “Neighborhood Trading Areas (NTA’s)”. This allows your company to pick the areas of town, based on geography or demographics, that make the most sense for your marketing purposes. View the Richmond area map and schedule.

What Are Some of the Best Advertising Options Available in Richmond?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Richmond. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Richmond area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Richmond?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards also reach an audience in Richmond with 20% more income and 12% more purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the Richmond area, check out our customizable postcards. Valpak of Central Virginia has experienced marketing professionals who are happy to help with design as well as promotional ideas.

Does Valpak Work in Richmond?

You bet it does! Your Valpak rep in Richmond will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.