As an epicenter of commerce, there’s unsurprisingly no shortage of advertising agencies in the Rochester area. But as a small business owner, how do you choose the right Rochester advertising agency? Where should you spend your marketing dollars? What are your advertising goals – do you know? What can you successfully accomplish in-house and where do you need the most help?
Since 1978, Valpak of Rochester has been the choice advertising agency in Rochester. As a local business, we understand the unique nuances of the Rochester marketplace and specialize in providing the one-on-one attention your business deserves when spending your hard-earned marketing dollars. Your Rochester Valpak continues to thoughtfully adapt to the changing advertising environment, as well as today’s collaborative agency model, with an emphasis on omnichannel marketing to drive results across platforms. We’re the trusted partner to provide your Rochester business with qualified leads from an engaged audience of 1.1 million local consumers actively looking for your products and services. Our team employs nimble advertising and layers marketing assets to ensure cohesive, successful ad campaigns.
With an impressive 96.5% of homes in the U.S. with a TV set, many Rochester businesses choose to spend a portion of their advertising budgets on TV ads on cable networks and local channels like 13WHAM ABC or News10NBC. TV advertising certainly has its benefits, including the ability to target your audience by what they watch (show/category) and when they watch it (time slot).
Prices for airing a TV ad can range anywhere from a low of $5 per 1,000 viewers for less popular channels in less desirable time slots to up to $2 million for the crème de la crème Super Bowl commercial ad. As a business owner, it’s also important to weigh the cost of producing your TV ad – from casting and shooting to editing and promoting – with the return on investment for your hard efforts. With many consumers cutting the cord on paid TV services – up to 3.5 million in 2017, you may be afraid to “go all in” with your spend on TV advertising. That’s the right approach, as a cross-media strategy will always deliver the best results.
There’s no question that TV advertising actively engages viewers. TV ads drive traffic to your website and social media channels. It’s important that, when consumers land on your pages, they can complete their desired tasks, whether that be to learn more about your business or to purchase your products. Valpak can tie all your marketing assets together to increase efficiency and introduce your business to even more local consumers with still-powerful direct mail and digital marketing. Here’s why Valpak of Rochester advertising is effective at generating marketing results:
Blindly spending your marketing budget on advertising and crossing your fingers it works is not the best use of your time or resources. You’d be surprised how many local business owners have no idea if or how much revenue their Rochester advertising is generating. This is where Valpak of Rochester can really help. Our media consultants provide a full audit of your current advertising efforts to demonstrate where there’s room for improvement. Based on your advertising goals – brand awareness, new customers, higher average tickets, more website orders – we’ll create a cost-effective marketing plan tailored to your business.
When you choose Valpak of Rochester as your local advertising partner, you gain access to a level of data and analytics few marketers share with their clients. We track the cost per every action in response to your marketing, including:
These insights are critical in accounting for every dollar you invest in your marketing. You’ll glean an unparalleled understanding into what your customers want and what inspires them to purchase so you can increase your investment where it’s working and reduce it where it isn’t. Even better, we’ll walk you through the dashboard and help you interpret your results with strategic recommendations to optimize your campaign for success.
Each month, thousands of Rochester households look forward to the Valpak Blue Envelope of local savings in their mailboxes. What you might not know, is how much experience and success Valpak of Rochester has in launching and maintaining digital marketing campaigns. Valpak and digital… what? Yes, you read that right. Valpak continues to evolve with the times to ensure your business reaches its best prospects and customers across every channel. Our internet marketing services include:
As a Google Premier Partner, Valpak of Rochester is uniquely qualified to build your business’s online presence. We have the skill set and tools to expertly manage your digital marketing with the quality of service you’d come to expect from an advertising partner with Google’s stamp of approval.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“I definitely recommend Valpak to other companies that are looking to do a digital program because they not only help with websites but they can help with reputation management software, which helps us get our customers to refer and create new business. We feel that it’s been a great opportunity for us to be able to utilize a larger company with a local family feel, which is what we were striving for when we chose who we would want to use for our digital program.”
TOM HODGSON, OWNER, COLOR WORLD® HOUSEPAINTING
Does your business need a visibility boost? Partner with Valpak, the recognized name in Rochester advertising, to precisely target your best prospects in Rochester, Canandaigua, Webster, Fairport, Pittsford and other local cities and towns.
|Copy Deadline||Households Reached|
|Feb. Schedule||2019 Mail Dates||Feb. 9 2019||Estimated In-Home Date||Feb. 12 2019||Copy Deadline||Jan. 24 2019||Households Reached||190,000|
|Mar. Schedule||2019 Mail Dates||Mar. 9 2019||Estimated In-Home Date||Mar. 12 2019||Copy Deadline||Feb. 21 2019||Households Reached||190,000|
|Apr. Schedule||2019 Mail Dates||Apr. 13 2019||Estimated In-Home Date||Apr. 16 2019||Copy Deadline||Mar. 28 2019||Households Reached||190,000|
|May. Schedule||2019 Mail Dates||May. 11 2019||Estimated In-Home Date||May. 14 2019||Copy Deadline||Apr. 25 2019||Households Reached||190,000|
|Jun. Schedule||2019 Mail Dates||Jun. 8 2019||Estimated In-Home Date||Jun. 11 2019||Copy Deadline||May. 23 2019||Households Reached||190,000|
|Jul. Schedule||2019 Mail Dates||Jul. 13 2019||Estimated In-Home Date||Jul. 16 2019||Copy Deadline||Jun. 26 2019||Households Reached||190,000|
|Aug. Schedule||2019 Mail Dates||Aug. 10 2019||Estimated In-Home Date||Aug. 13 2019||Copy Deadline||Jul. 25 2019||Households Reached||190,000|
|Sep. Schedule||2019 Mail Dates||Sep. 7 2019||Estimated In-Home Date||Sep. 10 2019||Copy Deadline||Aug. 21 2019||Households Reached||190,000|
|Oct. Schedule||2019 Mail Dates||Oct. 12 2019||Estimated In-Home Date||Oct. 15 2019||Copy Deadline||Sep. 26 2019||Households Reached||190,000|
|Nov. Schedule||2019 Mail Dates||Nov. 9 2019||Estimated In-Home Date||Nov. 12 2019||Copy Deadline||Oct. 24 2019||Households Reached||190,000|
|Dec. Schedule||2019 Mail Dates||Dec. 5 2019||Estimated In-Home Date||Dec. 9 2019||Copy Deadline||Nov. 15 2019||Households Reached||190,000|
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