As an epicenter of commerce and the birthplace of such international brands as Kodak, Western Union and Bausch + Lomb, there’s unsurprisingly no shortage of advertising agencies in the Rochester area. But as a small business owner, does it really make sense for you to hire a large Rochester advertising agency? Would you marketing dollars be better spent elsewhere? What are your advertising goals – do you know? What can you successfully accomplish in-house and where do you need the most help?
Since 2005, Valpak of Rochester has been the choice alternative to expensive, impersonal advertising agencies in Western New York. As a local small business, we understand the unique nuances of the Rochester marketplace and specialize in providing the one-on-one attention your business deserves when spending your hard-earned marketing dollars. We’re the trusted partner to provide your Rochester business with qualified leads from an engaged customer base of 190,000 local consumers actively looking for your products and services.
With an impressive 96.5% of homes in the U.S. with a TV set, sales reps for local channels like 13WHAM ABC or News10NBC will try to convince you of the benefits of TV advertising – don’t fall for it. With the high cost of cable and satellite TV, up to 3.5 million consumers cut the cord on paid TV services in 2017, opting for more affordable streaming services like Netflix and Hulu.
Take a step back and think about how you watch television. Do you use a DVR to fast-forward through commercials or use the interruption in programming for a bathroom break? From producing the ad to paying for airtime/prime placement to paying for it all over again (frequency is key!), TV advertising can be a money pit. Prices for a TV ad can range anywhere from a low of $5 per 1,000 viewers for less popular channels in less desirable time slots to up to $2 million for the crème de la crème Super Bowl commercial ad. And what happens if your TV commercial isn’t performing? You don’t have the option to make changes; you either pull the ad or spend even more on a costly reshoot. While television certainly engages viewers, TV advertising fails to activate purchasing. Here’s why Valpak of Rochester advertising – direct mail and digital – is more effective at generating marketing results:
Blindly spending your marketing budget on advertising and crossing your fingers it works is not the best use of your time or resources. You’d be surprised how many local business owners have no idea if or how much revenue their Rochester advertising is generating. This is where Valpak of Rochester can really help. Our media consultants provide a full audit of your current advertising efforts to demonstrate where there’s room for improvement. Based on your advertising goals – brand awareness, new customers, higher average tickets, more website orders – we’ll create a cost-effective marketing plan tailored to your business.
When you choose Valpak of Rochester as your local advertising partner, you gain access to a level of data and analytics few marketers share with their clients. We track the cost per every action in response to your marketing, including:
These insights are critical in accounting for every dollar you invest in your marketing. You’ll glean an unparalleled understanding into what your customers want and what inspires them to purchase so you can increase your investment where it’s working and reduce it where it isn’t. Even better, we’ll walk you through the dashboard and help you interpret your results with strategic recommendations to optimize your campaign for success.
Each month, thousands of Rochester households look forward to the Valpak Blue Envelope of local savings in their mailboxes. What you might not know, is how much experience and success Valpak of Rochester has in launching and maintaining digital marketing campaigns. Valpak and digital… what? Yes, you read that right. Valpak continues to evolve with the times to ensure your business reaches its best prospects and customers across every channel. Our internet marketing services include:
As a Google Premier Partner, Valpak of Rochester is uniquely qualified to build your business’s online presence. We have the skill set and tools to expertly manage your digital marketing with the quality of service you’d come to expect from an advertising partner with Google’s stamp of approval.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“I definitely recommend Valpak to other companies that are looking to do a digital program because they not only help with websites but they can help with reputation management software, which helps us get our customers to refer and create new business. We feel that it’s been a great opportunity for us to be able to utilize a larger company with a local family feel, which is what we were striving for when we chose who we would want to use for our digital program.”
TOM HODGSON, OWNER, COLOR WORLD® HOUSEPAINTING
Does your business need a visibility boost? Partner with Valpak, the recognized name in Rochester advertising, to precisely target your best prospects in Rochester, Canandaigua, Webster, Fairport, Pittsford and other local cities and towns.
|Copy Deadline||Households Reached|
|Oct. Schedule||2018 Mail Dates||Oct. 13 2018||Estimated In-Home Date||Oct. 16 2018||Copy Deadline||Sep. 27 2018||Households Reached||190,000|
|Nov. Schedule||2018 Mail Dates||Nov. 10 2018||Estimated In-Home Date||Nov. 13 2018||Copy Deadline||Oct. 25 2018||Households Reached||190,000|
|Dec. Schedule||2018 Mail Dates||Dec. 6 2018||Estimated In-Home Date||Dec. 10 2018||Copy Deadline||Nov. 20 2018||Households Reached||190,000|
|Feb. Schedule||2018 Mail Dates||Feb. 9 2019||Estimated In-Home Date||Feb. 12 2019||Copy Deadline||Jan. 24 2019||Households Reached||190,000|
|Mar. Schedule||2018 Mail Dates||Mar. 9 2019||Estimated In-Home Date||Mar. 12 2019||Copy Deadline||Feb. 21 2019||Households Reached||190,000|
|Apr. Schedule||2018 Mail Dates||Apr. 13 2019||Estimated In-Home Date||Apr. 16 2019||Copy Deadline||Mar. 28 2019||Households Reached||190,000|
|May. Schedule||2018 Mail Dates||May. 11 2019||Estimated In-Home Date||May. 14 2019||Copy Deadline||Apr. 25 2019||Households Reached||190,000|
|Jun. Schedule||2018 Mail Dates||Jun. 8 2019||Estimated In-Home Date||Jun. 11 2019||Copy Deadline||May. 23 2019||Households Reached||190,000|
|Jul. Schedule||2018 Mail Dates||Jul. 13 2019||Estimated In-Home Date||Jul. 16 2019||Copy Deadline||Jun. 26 2019||Households Reached||190,000|
|Aug. Schedule||2018 Mail Dates||Aug. 10 2019||Estimated In-Home Date||Aug. 13 2019||Copy Deadline||Jul. 25 2019||Households Reached||190,000|
|Sep. Schedule||2018 Mail Dates||Sep. 7 2019||Estimated In-Home Date||Sep. 10 2019||Copy Deadline||Aug. 21 2019||Households Reached||190,000|
|Oct. Schedule||2018 Mail Dates||Oct. 12 2019||Estimated In-Home Date||Oct. 15 2019||Copy Deadline||Sep. 26 2019||Households Reached||190,000|
|Nov. Schedule||2018 Mail Dates||Nov. 9 2019||Estimated In-Home Date||Nov. 12 2019||Copy Deadline||Oct. 24 2019||Households Reached||190,000|
|Dec. Schedule||2018 Mail Dates||Dec. 5 2019||Estimated In-Home Date||Dec. 9 2019||Copy Deadline||Nov. 15 2019||Households Reached||190,000|
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