Reach Up to 190,000 Qualified Households in the Rochester Area

Map & Schedule

Rochester Advertising Agency - Why Valpak is the Better Choice

As an epicenter of commerce, there’s unsurprisingly no shortage of advertising agencies in the Rochester area. But as a small business owner, how do you choose the right Rochester advertising agency? Where should you spend your marketing dollars? What are your advertising goals – do you know? What can you successfully accomplish in-house and where do you need the most help?

Since 1978, Valpak of Rochester has been the choice advertising agency in Rochester. As a local business, we understand the unique nuances of the Rochester marketplace and specialize in providing the one-on-one attention your business deserves when spending your hard-earned marketing dollars. Your Rochester Valpak continues to thoughtfully adapt to the changing advertising environment, as well as today’s collaborative agency model, with an emphasis on omnichannel marketing to drive results across platforms. We’re the trusted partner to provide your Rochester business with qualified leads from an engaged audience of 1.1 million local consumers actively looking for your products and services. Our team employs nimble advertising and layers marketing assets to ensure cohesive, successful ad campaigns.

5 Advantages of Working with Valpak of Rochester Advertising Agency

  1. Marketing solutions tailored to your needs and budget
  2. Expertise in what drives new business across industries
  3. Personalized service from a dedicated local media guru
  4. Unrivaled performance tracking to prove marketing ROI
  5. Custom graphic design services for creative ads that work

Is TV Advertising Right for Your Rochester Business?

rochester tv advertisingWith an impressive 96.5% of homes in the U.S. with a TV set, many Rochester businesses choose to spend a portion of their advertising budgets on TV ads on cable networks and local channels like 13WHAM ABC or News10NBC. TV advertising certainly has its benefits, including the ability to target your audience by what they watch (show/category) and when they watch it (time slot).

Prices for airing a TV ad can range anywhere from a low of $5 per 1,000 viewers for less popular channels in less desirable time slots to up to $2 million for the crème de la crème Super Bowl commercial ad. As a business owner, it’s also important to weigh the cost of producing your TV ad – from casting and shooting to editing and promoting – with the return on investment for your hard efforts. With many consumers cutting the cord on paid TV services – up to 3.5 million in 2017, you may be afraid to “go all in” with your spend on TV advertising. That’s the right approach, as a cross-media strategy will always deliver the best results.

There’s no question that TV advertising actively engages viewers. TV ads drive traffic to your website and social media channels. It’s important that, when consumers land on your pages, they can complete their desired tasks, whether that be to learn more about your business or to purchase your products. Valpak can tie all your marketing assets together to increase efficiency and introduce your business to even more local consumers with still-powerful direct mail and digital marketing. Here’s why Valpak of Rochester advertising is effective at generating marketing results:

  • Advanced targeting based on demographics and purchasing behaviors
  • Real-time ad performance tracking via a proprietary analytics dashboard
  • High-income audience of Rochester residents with higher home values
  • Promotion across multiple marketing channels – direct mail, digital, mobile
  • Turnkey advertising with everything from targeting to ad design included
  • Name recognition of Valpak and its sought-after Blue Envelope of coupons

How an Advertising Performance Review Works and Why You Need It

Blindly spending your marketing budget on advertising and crossing your fingers it works is not the best use of your time or resources. You’d be surprised how many local business owners have no idea if or how much revenue their Rochester advertising is generating. This is where Valpak of Rochester can really help. Our media consultants provide a full audit of your current advertising efforts to demonstrate where there’s room for improvement. Based on your advertising goals – brand awareness, new customers, higher average tickets, more website orders – we’ll create a cost-effective marketing plan tailored to your business.

When you choose Valpak of Rochester as your local advertising partner, you gain access to a level of data and analytics few marketers share with their clients. We track the cost per every action in response to your marketing, including:

  • Direct mail coupon redemptions
  • Digital coupon clicks and prints
  • Visits to your online landing page
  • Calls to your call tracking number

These insights are critical in accounting for every dollar you invest in your marketing. You’ll glean an unparalleled understanding into what your customers want and what inspires them to purchase so you can increase your investment where it’s working and reduce it where it isn’t. Even better, we’ll walk you through the dashboard and help you interpret your results with strategic recommendations to optimize your campaign for success.

Rocheter Advertising with Internet Marketing

digital marketing rochester nyEach month, thousands of Rochester households look forward to the Valpak Blue Envelope of local savings in their mailboxes. What you might not know, is how much experience and success Valpak of Rochester has in launching and maintaining digital marketing campaigns. Valpak and digital… what? Yes, you read that right. Valpak continues to evolve with the times to ensure your business reaches its best prospects and customers across every channel. Our internet marketing services include:

As a Google Premier Partner, Valpak of Rochester is uniquely qualified to build your New York business’s online presence. We have the skill set and tools to expertly manage your digital marketing with the quality of service you’d come to expect from an advertising partner with Google’s stamp of approval.





From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“I definitely recommend Valpak to other companies that are looking to do a digital program because they not only help with websites but they can help with reputation management software, which helps us get our customers to refer and create new business. We feel that it’s been a great opportunity for us to be able to utilize a larger company with a local family feel, which is what we were striving for when we chose who we would want to use for our digital program.”


Mailing Areas

Does your business need a visibility boost? Partner with Valpak, the recognized name in Rochester advertising, to precisely target your best prospects in Rochester, Canandaigua, Webster, Fairport, Pittsford and other local cities and towns.

Mailing Schedule

May. Schedule2019 Mail DatesMay. 11 2019Estimated In-Home DateMay. 14 2019Copy DeadlineApr. 25 2019Households Reached190,000
Jun. Schedule2019 Mail DatesJun. 8 2019Estimated In-Home DateJun. 11 2019Copy DeadlineMay. 23 2019Households Reached190,000
Jul. Schedule2019 Mail DatesJul. 13 2019Estimated In-Home DateJul. 16 2019Copy DeadlineJun. 26 2019Households Reached190,000
Aug. Schedule2019 Mail DatesAug. 10 2019Estimated In-Home DateAug. 13 2019Copy DeadlineJul. 25 2019Households Reached190,000
Sep. Schedule2019 Mail DatesSep. 7 2019Estimated In-Home DateSep. 10 2019Copy DeadlineAug. 21 2019Households Reached190,000
Oct. Schedule2019 Mail DatesOct. 12 2019Estimated In-Home DateOct. 15 2019Copy DeadlineSep. 26 2019Households Reached190,000
Nov. Schedule2019 Mail DatesNov. 9 2019Estimated In-Home DateNov. 12 2019Copy DeadlineOct. 24 2019Households Reached190,000
Dec. Schedule2019 Mail DatesDec. 5 2019Estimated In-Home DateDec. 9 2019Copy DeadlineNov. 15 2019Households Reached190,000

Valpak of Rochester is an independently owned Valpak franchise.

BrewBurgers Advertising Testimonial

When Michael Bacon, owner/operator of BrewBurgers, first looked into direct mail advertising, Valpak jumped out as a national brand that people recognized. He was still unsure of how the response would be, even if he liked the idea of doing coupon advertising. In the years since, he’s come to find a lot to like about Valpak, including his sales rep, who stops in monthly to check on him and to ensure his ads look right. Each month he mails in Valpak, Michael sees customers come in immediately, like the next day, so he knows it works. He credits the quality of his print piece and Valpak’s demographic targeting with bringing in the people that want to eat at BrewBurgers. Michael would absolutely recommend Valpak to other businesses, especially in the off-season when it’s challenging to bring in new customers.