Reach Up to 190,000 Qualified Households in the Rochester Area

Map & Schedule

Rochester Advertising Agency - Why Valpak is the Better Choice

advertising in rochester nyAs an epicenter of commerce, there’s unsurprisingly no shortage of advertising agencies in the Rochester area. But as a small business owner, how do you choose the right Rochester advertising agency? Where should you spend your marketing dollars? What are your advertising goals – do you know? What can you successfully accomplish in-house and where do you need the most help?

Since 1978, Valpak of Rochester has been the choice advertising agency in Rochester. As a local business, we understand the unique nuances of the Rochester marketplace and specialize in providing the one-on-one attention your business deserves when spending your hard-earned marketing dollars. Your Rochester Valpak continues to thoughtfully adapt to the changing advertising environment, as well as today’s collaborative agency model, with an emphasis on multichannel marketing to drive results across platforms. We’re the trusted partner to provide your Rochester business with qualified leads from an engaged audience of local consumers actively looking for your products and services. Our team employs nimble advertising and layers marketing assets to ensure cohesive, successful ad campaigns.

Small Business Marketing in Rochester

Whether you own an auto repair shop in Canandaigua, a beauty salon in Webster or a medical practice in Fairport, Valpak is the advertising agency you can count on to provide direct mail and digital marketing that produces results.

You can reach up to 190,000 top households throughout the Rochester area monthly. And these aren’t your ordinary households either! Valpak consumers have 32% more income and hold 25% more purchasing power than the U.S. average.

But that’s not all Valpak of Rochester has to offer. In addition to advanced targeting based on demographics and purchasing behaviors and the capability of promoting your business across multiple channels, we also provide:

  • Real-time ad performance tracking via a proprietary analytics dashboard
  • Turnkey advertising with everything from targeting to ad design included
  • Name recognition of Valpak and its sought-after Blue Envelope of coupons

Direct Mail in Rochester

direct mail in rochester ny
Since 1968, Valpak has operated as the national leader in direct mail with nearly 140 office locations. Last year alone, over 430 million Blue Envelopes were mailed to more than 39 million households throughout the country. In addition to Rochester, you can advertise to millions of homes across New York in areas such as NYC, Long Island and Buffalo. Our high-quality direct mail products include:

  • Coupons – A proven way to boost your customer count, grow your sales and establish your brand.
  • Flyers – A larger-print format that stands out in the envelope, perfect for menus, product lines, special events or sales.
  • Neighborhood-targeted postcards – Limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing.
  • 1-to-1 custom postcards – Postcards to use between mailings for a true 1-on-1 marketing experience.

Rochester Advertising with Internet Marketing

digital marketing rochester ny

Each month, thousands of Rochester households look forward to the Valpak Blue Envelope of local savings in their mailboxes. What you might not know, is how much experience and success Valpak of Rochester has in launching and maintaining digital marketing campaigns.

Valpak and digital… what? Yes, you read that right. Valpak continues to evolve with the times to ensure your business reaches its best prospects and customers across every channel. Our internet marketing services include:

  • Business listing — Extend the reach of you ad with a business profile page on for added exposure
  • Website design — Ensure your site is mobile friendly and responsive to screens of all sizes
  • Search engine marketing — Boost website traffic with paid ads that put you closer to the top of search engine results pages (SERPs)
  • Social media advertising — Build brand awareness with targeted ads on social media
  • Display ads — Place your ad on popular websites and mobile apps

Valpak of Rochester is qualified to build your New York business’s online presence with the skill set and tools to expertly manage your digital marketing.

Small Businesses in Rochester That We Work With

Local businesses are happy they chose to partner with Valpak for direct mail in The Flower City. Check out our local coupons page to see the Rochester businesses that advertise with us.

Valpak of Rochester’s marketing consultants have decades of experience helping businesses like yours grow their brand power and customer base through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals.


Dr. Tamara Kroboth has used Valpak to advertise her practice, Cigna Kroboth Orthodontics, for over 15 years. Dr. Kroboth says Valpak has helped her business grow by improving brand recognition and getting her name out into the community. Valpak’s tracking tools enable Dr. Kroboth to know exactly how her ad is performing and says Valpak “has a great return on investment.” In addition to increasing brand awareness and proving a high ROI, Dr. Kroboth cites her marketing rep being local as one of the biggest benefits of partnering with Valpak. She says her rep is “intimately aware of all the different ZIP codes and all the different areas, so he can really advise us as to where to market properly.” Dr. Kroboth recommend Valpak to other businesses who are looking for a full-service ad agency that can provide direct mail and digital marketing services.

“I definitely recommend Valpak to other companies that are looking to do a digital program because they not only help with websites but they can help with reputation management software, which helps us get our customers to refer and create new business. We feel that it’s been a great opportunity for us to be able to utilize a larger company with a local family feel, which is what we were striving for when we chose who we would want to use for our digital program.” – Tom Hodgson, Owner, Color World® Housepainting

“I’ve been advertising with Valpak for probably 5 years. I thought it was a good idea to start advertising with Valpak because they would pinpoint the clientele that I was looking for…From what I’ve seen, there’s no reason for me to stop advertising, I think it’s been great!’ – Rachel Flannagan Frost, Owner/Attorney, Law Office of Rachel Frost

5 Advantages of Working with Valpak of Rochester Advertising Agency

Blindly spending your marketing budget on advertising and crossing your fingers it works is not the best use of your time or resources. You’d be surprised how many local business owners have no idea if or how much revenue their Rochester advertising is generating. This is where Valpak of Rochester can really help. Our media consultants provide a full audit of your current advertising efforts to demonstrate where there’s room for improvement. Based on your advertising goals – brand awareness, new customers, higher average tickets, more website orders – we’ll create a cost-effective marketing plan tailored to your business:

  1. Marketing solutions tailored to your needs and budget
  2. Expertise in what drives new business across industries
  3. Personalized service from a dedicated local media guru
  4. Unrivaled performance tracking to prove marketing ROI
  5. Custom graphic design services for creative ads that work


Source: Claritas data with current year projections (compared to the average U.S. consumer).

Reach Your Target Audience

Blue Envelope


Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

Postcard Advertising


From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

Digital Marketing


Robust digital marketing solutions, including web design, SEM and social media advertising.

valpak testimonial

“I definitely recommend Valpak to other companies that are looking to do a digital program because they not only help with websites but they can help with reputation management software, which helps us get our customers to refer and create new business. We feel that it’s been a great opportunity for us to be able to utilize a larger company with a local family feel, which is what we were striving for when we chose who we would want to use for our digital program.”


Mailing Areas

Does your business need a visibility boost? Contact your Valpak of Rochester advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 190,000 qualified households in Rochester, Canandaigua, Webster, Fairport, Pittsford and surrounding communities for as little as pennies per household.

Mailing Schedule

Oct. Schedule2023 Mail DatesOct. 7 2023Estimated In-Home DateOct. 10 2023Copy DeadlineSep. 21 2023Households Reached190,000
Nov. Schedule2023 Mail DatesNov. 4 2023Estimated In-Home DateNov. 7 2023Copy DeadlineOct. 19 2023Households Reached190,000
Dec. Schedule2023 Mail DatesDec. 1 2023Estimated In-Home DateDec. 4 2023Copy DeadlineNov. 13 2023Households Reached190,000
Feb. Schedule2023 Mail DatesFeb. 3 2024Estimated In-Home DateFeb. 6 2024Copy DeadlineJan. 18 2024Households Reached190,000
Mar. Schedule2023 Mail DatesMar. 2 2024Estimated In-Home DateMar. 5 2024Copy DeadlineFeb. 15 2024Households Reached190,000
Apr. Schedule2023 Mail DatesApr. 6 2024Estimated In-Home DateApr. 9 2024Copy DeadlineMar. 21 2024Households Reached190,000
May. Schedule2023 Mail DatesMay. 4 2024Estimated In-Home DateMay. 7 2024Copy DeadlineApr. 18 2024Households Reached190,000
Jun. Schedule2023 Mail DatesJun. 1 2024Estimated In-Home DateJun. 4 2024Copy DeadlineMay. 15 2024Households Reached190,000
Jul. Schedule2023 Mail DatesJul. 6 2024Estimated In-Home DateJul. 9 2024Copy DeadlineJun. 19 2024Households Reached190,000
Aug. Schedule2023 Mail DatesAug. 3 2024Estimated In-Home DateAug. 6 2024Copy DeadlineJul. 18 2024Households Reached190,000
Aug. Schedule2023 Mail DatesAug. 31 2024Estimated In-Home DateSep. 3 2024Copy DeadlineAug. 15 2024Households Reached190,000
Oct. Schedule2023 Mail DatesOct. 5 2024Estimated In-Home DateOct. 8 2024Copy DeadlineSep. 19 2024Households Reached190,000
Nov. Schedule2023 Mail DatesNov. 2 2024Estimated In-Home DateNov. 5 2024Copy DeadlineOct. 17 2024Households Reached190,000
Nov. Schedule2023 Mail DatesNov. 30 2024Estimated In-Home DateDec. 3 2024Copy DeadlineNov. 12 2024Households Reached190,000

Valpak of Rochester is an independently owned Valpak franchise.

Successful Advertising with Valpak

When Michael Bacon, owner/operator of BrewBurgers, first looked into direct mail advertising, Valpak jumped out as a national brand that people recognized. He was still unsure of how the response would be, even if he liked the idea of doing coupon advertising. In the years since, he's come to find a lot to like about Valpak, including his sales rep, who stops in monthly to check on him and to ensure his ads look right. Each month he mails in Valpak, Michael sees customers come in immediately, like the next day, so he knows it works. He credits the quality of his print piece and Valpak's demographic targeting with bringing in the people that want to eat at BrewBurgers. Michael would absolutely recommend Valpak to other businesses, especially in the off-season when it's challenging to bring in new customers.

Valpak in Rochester FAQ

How Much Does It Cost to Advertise with Valpak in Rochester?

Valpak costs between 3.7-4.0 cents, to reach 10,000 homes for only $370.00 – $400.00 for print and mailing per household in Rochester. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Rochester area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.

Where Does Valpak Mail in Rochester and How Often?

Valpak mails to 190,000 top households in in Rochester, Canandaigua, Webster, Fairport, Pittsford and other local cities and towns every month. View the Rochester area map and schedule. You can also advertise statewide to millions of homes in NYC, Long Island, Buffalo and more metro areas.

When does Valpak mail?

The Valpak envelope is in-home between the 12-15 of every month.

What Are Some of the Best Advertising Options Available in Rochester?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Rochester. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Rochester area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Rochester?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards target an audience with more income and purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the Rochester area, check out our 1-to-1 custom postcards.

Does Valpak Work in Rochester?

You bet it does! Your Valpak rep in Rochester will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.