REACH UP TO 190,000 HOUSEHOLDS IN THE ROCHESTER AREA

MAP & SCHEDULE

ROCHESTER ADVERTISING AGENCY – WHY VALPAK IS THE BETTER CHOICE

As an epicenter of commerce and the birthplace of such international brands as Kodak, Western Union and Bausch + Lomb, there’s unsurprisingly no shortage of advertising agencies in the Rochester area. But as a small business owner, does it really make sense for you to hire a large Rochester advertising agency? Would you marketing dollars be better spent elsewhere? What are your advertising goals – do you know? What can you successfully accomplish in-house and where do you need the most help?

5 Disadvantages of Working with a Large Advertising Agency

  1. Expensive to hire and retain advertising services
  2. Unfamiliar with your brand, product and competitors
  3. Fighting for attention with hundreds of other clients
  4. Lack of customer service and no clear point of contact
  5. Slow turnaround on disappointing creative deliverables

Since 2005, Valpak of Rochester has been the choice alternative to expensive, impersonal advertising agencies in Western New York. As a local small business, we understand the unique nuances of the Rochester marketplace and specialize in providing the one-on-one attention your business deserves when spending your hard-earned marketing dollars. We’re the trusted partner to provide your Rochester business with qualified leads from an engaged customer base of 190,000 local consumers actively looking for your products and services.

5 Advantages of Working with Valpak of Rochester Advertising Agency

  1. Marketing solutions tailored to your needs and budget
  2. Expertise in what drives new business across industries
  3. Personalized service from a dedicated local media guru
  4. Unrivaled performance tracking to prove marketing ROI
  5. Custom graphic design services for creative ads that work

IS TV ADVERTISING RIGHT FOR YOUR ROCHESTER BUSINESS?

rochester tv advertisingWith an impressive 96.5% of homes in the U.S. with a TV set, sales reps for local channels like 13WHAM ABC or News10NBC will try to convince you of the benefits of TV advertising – don’t fall for it. With the high cost of cable and satellite TV, up to 3.5 million consumers cut the cord on paid TV services in 2017, opting for more affordable streaming services like Netflix and Hulu.

Take a step back and think about how you watch television. Do you use a DVR to fast-forward through commercials or use the interruption in programming for a bathroom break? From producing the ad to paying for airtime/prime placement to paying for it all over again (frequency is key!), TV advertising can be a money pit. Prices for a TV ad can range anywhere from a low of $5 per 1,000 viewers for less popular channels in less desirable time slots to up to $2 million for the crème de la crème Super Bowl commercial ad. And what happens if your TV commercial isn’t performing? You don’t have the option to make changes; you either pull the ad or spend even more on a costly reshoot. While television certainly engages viewers, TV advertising fails to activate purchasing. Here’s why Valpak of Rochester advertising – direct mail and digital – is more effective at generating marketing results:

  • Advanced targeting based on demographics and purchasing behaviors
  • Real-time ad performance tracking via a proprietary analytics dashboard
  • High-income audience of Rochester residents with higher home values
  • Promotion across multiple marketing channels – direct mail, digital, mobile
  • Turnkey advertising with everything from targeting to ad design included
  • Name recognition of Valpak and its sought-after Blue Envelope of coupons

HOW AN ADVERTISING PERFORMANCE REVIEW WORKS AND WHY YOU NEED IT

Blindly spending your marketing budget on advertising and crossing your fingers it works is not the best use of your time or resources. You’d be surprised how many local business owners have no idea if or how much revenue their Rochester advertising is generating. This is where Valpak of Rochester can really help. Our media consultants provide a full audit of your current advertising efforts to demonstrate where there’s room for improvement. Based on your advertising goals – brand awareness, new customers, higher average tickets, more website orders – we’ll create a cost-effective marketing plan tailored to your business.

When you choose Valpak of Rochester as your local advertising partner, you gain access to a level of data and analytics few marketers share with their clients. We track the cost per every action in response to your marketing, including:

  • Direct mail coupon redemptions
  • Digital coupon clicks and prints
  • Visits to your online landing page
  • Calls to your call tracking number

These insights are critical in accounting for every dollar you invest in your marketing. You’ll glean an unparalleled understanding into what your customers want and what inspires them to purchase so you can increase your investment where it’s working and reduce it where it isn’t. Even better, we’ll walk you through the dashboard and help you interpret your results with strategic recommendations to optimize your campaign for success.

ROCHESTER ADVERTISING WITH INTERNET MARKETING

digital marketing rochester nyEach month, thousands of Rochester households look forward to the Valpak Blue Envelope of local savings in their mailboxes. What you might not know, is how much experience and success Valpak of Rochester has in launching and maintaining digital marketing campaigns. Valpak and digital… what? Yes, you read that right. Valpak continues to evolve with the times to ensure your business reaches its best prospects and customers across every channel. Our internet marketing services include:

As a Google Premier Partner, Valpak of Rochester is uniquely qualified to build your business’s online presence. We have the skill set and tools to expertly manage your digital marketing with the quality of service you’d come to expect from an advertising partner with Google’s stamp of approval.

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

LEARN MORE
DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

LEARN MORE
ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

LEARN MORE
valpak testimonial

“I definitely recommend Valpak to other companies that are looking to do a digital program because they not only help with websites but they can help with reputation management software, which helps us get our customers to refer and create new business. We feel that it’s been a great opportunity for us to be able to utilize a larger company with a local family feel, which is what we were striving for when we chose who we would want to use for our digital program.”

TOM HODGSON, OWNER, COLOR WORLD® HOUSEPAINTING

MAILING AREAS

Does your business need a visibility boost? Partner with Valpak, the recognized name in Rochester advertising, to precisely target your best prospects in Rochester, Canandaigua, Webster, Fairport, Pittsford and other local cities and towns.

MAILING SCHEDULE

Oct. Schedule2018 Mail DatesOct. 13 2018Estimated In-Home DateOct. 16 2018Copy DeadlineSep. 27 2018Households Reached190,000
Nov. Schedule2018 Mail DatesNov. 10 2018Estimated In-Home DateNov. 13 2018Copy DeadlineOct. 25 2018Households Reached190,000
Dec. Schedule2018 Mail DatesDec. 6 2018Estimated In-Home DateDec. 10 2018Copy DeadlineNov. 20 2018Households Reached190,000
Feb. Schedule2018 Mail DatesFeb. 9 2019Estimated In-Home DateFeb. 12 2019Copy DeadlineJan. 24 2019Households Reached190,000
Mar. Schedule2018 Mail DatesMar. 9 2019Estimated In-Home DateMar. 12 2019Copy DeadlineFeb. 21 2019Households Reached190,000
Apr. Schedule2018 Mail DatesApr. 13 2019Estimated In-Home DateApr. 16 2019Copy DeadlineMar. 28 2019Households Reached190,000
May. Schedule2018 Mail DatesMay. 11 2019Estimated In-Home DateMay. 14 2019Copy DeadlineApr. 25 2019Households Reached190,000
Jun. Schedule2018 Mail DatesJun. 8 2019Estimated In-Home DateJun. 11 2019Copy DeadlineMay. 23 2019Households Reached190,000
Jul. Schedule2018 Mail DatesJul. 13 2019Estimated In-Home DateJul. 16 2019Copy DeadlineJun. 26 2019Households Reached190,000
Aug. Schedule2018 Mail DatesAug. 10 2019Estimated In-Home DateAug. 13 2019Copy DeadlineJul. 25 2019Households Reached190,000
Sep. Schedule2018 Mail DatesSep. 7 2019Estimated In-Home DateSep. 10 2019Copy DeadlineAug. 21 2019Households Reached190,000
Oct. Schedule2018 Mail DatesOct. 12 2019Estimated In-Home DateOct. 15 2019Copy DeadlineSep. 26 2019Households Reached190,000
Nov. Schedule2018 Mail DatesNov. 9 2019Estimated In-Home DateNov. 12 2019Copy DeadlineOct. 24 2019Households Reached190,000
Dec. Schedule2018 Mail DatesDec. 5 2019Estimated In-Home DateDec. 9 2019Copy DeadlineNov. 15 2019Households Reached190,000

Valpak of Rochester is an independently owned Valpak franchise.

CICI’S PIZZA ADVERTISING TESTIMONIAL

CiCi’s started advertising with Valpak in 2013 to increase its advertising presence as well as align with other top companies. Terry Anderson, the marketing director, found everything he needed in Valpak direct mail and digital marketing solutions. He was pleasantly surprised that his local Valpak did digital advertising and did it well, as most other local mailers didn’t. Terry appreciates the national brands that advertise on the outside of each monthly Valpak envelope, driving more customers to open it and look at CiCi’s ads. The pizza chain can tell that Valpak is working by the number of ads that come into its locations as well as the robust tracking and reporting provided. Terry would absolutely recommend Valpak to other businesses for its ease of use and the ROI it produces month after month.