As an epicenter of commerce, there’s unsurprisingly no shortage of advertising agencies in the Rochester area. But as a small business owner, how do you choose the right Rochester advertising agency? Where should you spend your marketing dollars? What are your advertising goals – do you know? What can you successfully accomplish in-house and where do you need the most help?
Since 1978, Valpak of Rochester has been the choice advertising agency in Rochester. As a local business, we understand the unique nuances of the Rochester marketplace and specialize in providing the one-on-one attention your business deserves when spending your hard-earned marketing dollars. Your Rochester Valpak continues to thoughtfully adapt to the changing advertising environment, as well as today’s collaborative agency model, with an emphasis on multichannel marketing to drive results across platforms. We’re the trusted partner to provide your Rochester business with qualified leads from an engaged audience of local consumers actively looking for your products and services. Our team employs nimble advertising and layers marketing assets to ensure cohesive, successful ad campaigns.
Whether you own an auto repair shop in Canandaigua, a beauty salon in Webster or a medical practice in Fairport, Valpak is the advertising agency you can count on to provide direct mail and digital marketing that produces results.
You can reach up to 190,000 top households throughout the Rochester area monthly. And these aren’t your ordinary households either! Valpak consumers have 32% more income and hold 25% more purchasing power than the U.S. average.
But that’s not all Valpak of Rochester has to offer. In addition to advanced targeting based on demographics and purchasing behaviors and the capability of promoting your business across multiple channels, we also provide:
Since 1968, Valpak has operated as the national leader in direct mail with nearly 140 office locations. Last year alone, over 430 million Blue Envelopes were mailed to more than 39 million households throughout the country. In addition to Rochester, you can advertise to millions of homes across New York in areas such as NYC, Long Island and Buffalo. Our high-quality direct mail products include:
Each month, thousands of Rochester households look forward to the Valpak Blue Envelope of local savings in their mailboxes. What you might not know, is how much experience and success Valpak of Rochester has in launching and maintaining digital marketing campaigns.
Valpak and digital… what? Yes, you read that right. Valpak continues to evolve with the times to ensure your business reaches its best prospects and customers across every channel. Our internet marketing services include:
Valpak of Rochester is qualified to build your New York business’s online presence with the skill set and tools to expertly manage your digital marketing.
Local businesses are happy they chose to partner with Valpak for direct mail in The Flower City. Check out our local coupons page to see the Rochester businesses that advertise with us.
Valpak of Rochester’s marketing consultants have decades of experience helping businesses like yours grow their brand power and customer base through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals.
Dr. Tamara Kroboth has used Valpak to advertise her practice, Cigna Kroboth Orthodontics, for over 15 years. Dr. Kroboth says Valpak has helped her business grow by improving brand recognition and getting her name out into the community. Valpak’s tracking tools enable Dr. Kroboth to know exactly how her ad is performing and says Valpak “has a great return on investment.” In addition to increasing brand awareness and proving a high ROI, Dr. Kroboth cites her marketing rep being local as one of the biggest benefits of partnering with Valpak. She says her rep is “intimately aware of all the different ZIP codes and all the different areas, so he can really advise us as to where to market properly.” Dr. Kroboth recommend Valpak to other businesses who are looking for a full-service ad agency that can provide direct mail and digital marketing services.
“I definitely recommend Valpak to other companies that are looking to do a digital program because they not only help with websites but they can help with reputation management software, which helps us get our customers to refer and create new business. We feel that it’s been a great opportunity for us to be able to utilize a larger company with a local family feel, which is what we were striving for when we chose who we would want to use for our digital program.” – Tom Hodgson, Owner, Color World® Housepainting
“I’ve been advertising with Valpak for probably 5 years. I thought it was a good idea to start advertising with Valpak because they would pinpoint the clientele that I was looking for…From what I’ve seen, there’s no reason for me to stop advertising, I think it’s been great!’ – Rachel Flannagan Frost, Owner/Attorney, Law Office of Rachel Frost
Blindly spending your marketing budget on advertising and crossing your fingers it works is not the best use of your time or resources. You’d be surprised how many local business owners have no idea if or how much revenue their Rochester advertising is generating. This is where Valpak of Rochester can really help. Our media consultants provide a full audit of your current advertising efforts to demonstrate where there’s room for improvement. Based on your advertising goals – brand awareness, new customers, higher average tickets, more website orders – we’ll create a cost-effective marketing plan tailored to your business:
Source: Claritas data with current year projections (compared to the average U.S. consumer).
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
Robust digital marketing solutions, including web design, SEM and social media advertising.
“I definitely recommend Valpak to other companies that are looking to do a digital program because they not only help with websites but they can help with reputation management software, which helps us get our customers to refer and create new business. We feel that it’s been a great opportunity for us to be able to utilize a larger company with a local family feel, which is what we were striving for when we chose who we would want to use for our digital program.”
TOM HODGSON, OWNER, COLOR WORLD® HOUSEPAINTING
Does your business need a visibility boost? Contact your Valpak of Rochester advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 190,000 qualified households in Rochester, Canandaigua, Webster, Fairport, Pittsford and surrounding communities for as little as pennies per household.
|Copy Deadline||Households Reached|
|Oct. Schedule||2023 Mail Dates||Oct. 7 2023||Estimated In-Home Date||Oct. 10 2023||Copy Deadline||Sep. 21 2023||Households Reached||190,000|
|Nov. Schedule||2023 Mail Dates||Nov. 4 2023||Estimated In-Home Date||Nov. 7 2023||Copy Deadline||Oct. 19 2023||Households Reached||190,000|
|Dec. Schedule||2023 Mail Dates||Dec. 1 2023||Estimated In-Home Date||Dec. 4 2023||Copy Deadline||Nov. 13 2023||Households Reached||190,000|
|Feb. Schedule||2023 Mail Dates||Feb. 3 2024||Estimated In-Home Date||Feb. 6 2024||Copy Deadline||Jan. 18 2024||Households Reached||190,000|
|Mar. Schedule||2023 Mail Dates||Mar. 2 2024||Estimated In-Home Date||Mar. 5 2024||Copy Deadline||Feb. 15 2024||Households Reached||190,000|
|Apr. Schedule||2023 Mail Dates||Apr. 6 2024||Estimated In-Home Date||Apr. 9 2024||Copy Deadline||Mar. 21 2024||Households Reached||190,000|
|May. Schedule||2023 Mail Dates||May. 4 2024||Estimated In-Home Date||May. 7 2024||Copy Deadline||Apr. 18 2024||Households Reached||190,000|
|Jun. Schedule||2023 Mail Dates||Jun. 1 2024||Estimated In-Home Date||Jun. 4 2024||Copy Deadline||May. 15 2024||Households Reached||190,000|
|Jul. Schedule||2023 Mail Dates||Jul. 6 2024||Estimated In-Home Date||Jul. 9 2024||Copy Deadline||Jun. 19 2024||Households Reached||190,000|
|Aug. Schedule||2023 Mail Dates||Aug. 3 2024||Estimated In-Home Date||Aug. 6 2024||Copy Deadline||Jul. 18 2024||Households Reached||190,000|
|Aug. Schedule||2023 Mail Dates||Aug. 31 2024||Estimated In-Home Date||Sep. 3 2024||Copy Deadline||Aug. 15 2024||Households Reached||190,000|
|Oct. Schedule||2023 Mail Dates||Oct. 5 2024||Estimated In-Home Date||Oct. 8 2024||Copy Deadline||Sep. 19 2024||Households Reached||190,000|
|Nov. Schedule||2023 Mail Dates||Nov. 2 2024||Estimated In-Home Date||Nov. 5 2024||Copy Deadline||Oct. 17 2024||Households Reached||190,000|
|Nov. Schedule||2023 Mail Dates||Nov. 30 2024||Estimated In-Home Date||Dec. 3 2024||Copy Deadline||Nov. 12 2024||Households Reached||190,000|
Valpak of Rochester is an independently owned Valpak franchise.
Valpak costs between 3.7-4.0 cents, to reach 10,000 homes for only $370.00 – $400.00 for print and mailing per household in Rochester. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Rochester area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.
Valpak mails to 190,000 top households in in Rochester, Canandaigua, Webster, Fairport, Pittsford and other local cities and towns every month. View the Rochester area map and schedule. You can also advertise statewide to millions of homes in NYC, Long Island, Buffalo and more metro areas.
The Valpak envelope is in-home between the 12-15 of every month.
Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Rochester. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Rochester area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards target an audience with more income and purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the Rochester area, check out our 1-to-1 custom postcards.
You bet it does! Your Valpak rep in Rochester will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.
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