With a large, diverse population, how can you be sure you’re reaching the audience that’s best for your business? Billboards are expensive and they don’t offer the personal messaging a targeted marketing campaign can. Why waste your money on advertising to people who aren’t a good fit for your business? Direct mail, not a billboard, enables you to target high-income, owner-occupied households with your advertising dollars.
Direct mail offers up to a 30% higher response rate than digital marketing, so it remains a must-do for your business. Choose direct mail for your Sacramento advertising campaigns to:
Not all direct mail is equal. It’s doubtful you’ll find a direct mailer that outperforms Valpak for your Sacramento advertising needs. The Valpak Blue Envelope of coupons boasts a 92% open rate and 85% of households look at every ad inside it.1
California’s capital city is the fourth-largest metropolitan area in California and one of most important agricultural hubs in the United States. With over 230 days of sunshine to enjoy each year and stunning scenery of the Southfork American River, the city hosts numerous outdoors events and activities.
As many residents are moving north and settling in Sacramento to escape the rising costs of living in the Bay Area, the population of this historic river city continues to rise. The U.S. Census Bureau reported a 7.9% increase in population over the past several years. With a total population of 1.53 million residents, Sacramento and surrounding cities are a melting pot of cultural diversity. Take a look at these key Sacramento advertising demographics
With numbers like this, it’s important to take a targeted approach to your Sacramento advertising strategy. A targeted direct mail campaign enables you to reach the right customers in Sacramento based on their location, income, age and more.
Your search for the top Sacramento advertising agency stops here. Valpak of Greater Sacramento helps local businesses target their best customers in Auburn, Carmichael, Citrus Heights, Del Web, Fair Oaks, Folsom and other cities throughout El Dorado and Placer counties.
Each month, thousands of consumers look forward to opening Valpak’s envelope of coupons from businesses advertising in Greater Sacramento. The shared mailing costs of our envelope make direct mail advertising affordable for businesses of all sizes. Our local team of Sacramento advertising experts can help you choose the best direct mail format for your marketing needs and budget:
For best results, add a digital marketing solution to your direct mail campaign. Contact your Valpak of Greater Sacramento team to see how direct mail will work for your business advertising.
1. Among households that recall receiving Valpak. 2018 Valpak® Readership Study, Research Now®, May 2018.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“Valpak has been a huge part of my business. It really has. It’s literally the only direct mail that I use. Whenever Valpak coupons hit, I see 25%, 30% increase in business. I actually have to make sure I have the staffing on those days when they hit.
JEFF JENSEN, OWNER, PIZZA EXPRESS
“Valpak offers me a complete media solution. I’m able to advertise to who I want to, when I want to, and where I want to. There are many different types of advertising out there. It’s difficult to decide where we should put our advertising dollars into. So a company that can offer us everything is key. Valpak makes it easy because everything is right in front of me. All the results I want to see are there.”
MARK SMITH, OWNER, FIVE STAR AUTO CARE
For specific dates and coverage, contact your Valpak of Greater Sacramento representative.
|Copy Deadline||Households Reached|
|Jan. Schedule||2019 Mail Dates||Jan. 22 2019||Estimated In-Home Date||Jan. 28 2019||Copy Deadline||Jan. 4 2019||Households Reached||170,000|
|Feb. Schedule||2019 Mail Dates||Feb. 19 2019||Estimated In-Home Date||Feb. 25 2019||Copy Deadline||Feb. 4 2019||Households Reached||170,000|
|Mar. Schedule||2019 Mail Dates||Mar. 26 2019||Estimated In-Home Date||Apr. 1 2019||Copy Deadline||Mar. 11 2019||Households Reached||170,000|
|Apr. Schedule||2019 Mail Dates||Apr. 23 2019||Estimated In-Home Date||Apr. 29 2019||Copy Deadline||Apr. 8 2019||Households Reached||170,000|
|May. Schedule||2019 Mail Dates||May. 21 2019||Estimated In-Home Date||May. 28 2019||Copy Deadline||May. 6 2019||Households Reached||170,000|
|Jun. Schedule||2019 Mail Dates||Jun. 25 2019||Estimated In-Home Date||Jul. 1 2019||Copy Deadline||Jun. 10 2019||Households Reached||170,000|
|Jul. Schedule||2019 Mail Dates||Jul. 23 2019||Estimated In-Home Date||Jul. 29 2019||Copy Deadline||Jul. 8 2019||Households Reached||170,000|
|Aug. Schedule||2019 Mail Dates||Aug. 20 2019||Estimated In-Home Date||Aug. 26 2019||Copy Deadline||Aug. 5 2019||Households Reached||170,000|
|Sep. Schedule||2019 Mail Dates||Sep. 24 2019||Estimated In-Home Date||Sep. 30 2019||Copy Deadline||Sep. 9 2019||Households Reached||170,000|
|Oct. Schedule||2019 Mail Dates||Oct. 22 2019||Estimated In-Home Date||Oct. 28 2019||Copy Deadline||Oct. 7 2019||Households Reached||170,000|
|Nov. Schedule||2019 Mail Dates||Nov. 19 2019||Estimated In-Home Date||Nov. 25 2019||Copy Deadline||Nov. 4 2019||Households Reached||170,000|
|Dec. Schedule||2019 Mail Dates||Dec. 23 2019||Estimated In-Home Date||Dec. 30 2019||Copy Deadline||Dec. 6 2019||Households Reached||170,000|
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