With a large, diverse population, how can you be sure you’re reaching the audience that’s best for your business? Billboards are expensive and they don’t offer the personal messaging a targeted marketing campaign can. Why waste your money on advertising to people who aren’t a good fit for your business?
Direct mail enables you to target high-income, owner-occupied households with your advertising dollars. Whether you own a fitness center in Folsom, a home improvement company in Rocklin or a beauty salon in Rosemont, choosing direct mail for your advertising campaigns will:
Not all direct mail is equal. It’s doubtful you’ll find a direct mailer that outperforms Valpak for your Sacramento advertising needs. The Valpak Blue Envelope of coupons boasts a 9 out of 10 open rate and 8 out of 10 households look at every ad inside it. These are households with 33% more income and 27% higher purchasing power than the U.S. average.
With numbers like this, it’s important to take a targeted approach to your Sacramento advertising strategy. A targeted direct mail campaign enables you to reach the right customers in Sacramento based on their location, income, age and more.
Your search for the top Sacramento advertising agency stops here. Valpak of Greater Sacramento helps local businesses target their best customers in Auburn, Carmichael, Citrus Heights, Del Web, Fair Oaks, Folsom and other cities throughout El Dorado and Placer counties.
Each month, 200,000 consumers in Greater Sacramento look forward to opening Valpak’s envelope of coupons from local businesses. The shared mailing costs of our envelope make direct mail advertising affordable for businesses of all sizes. Our local team of Sacramento advertising experts can help you choose the best direct mail format for your marketing needs and budget:
You can also mail statewide to over 4.4 million homes in areas like Anaheim, Fresno, Huntington Beach, Los Angeles, Oakland, Palm Springs, San Diego, San Luis Obispo, San Mateo and the Silicon Valley. For best results, add a digital marketing solution to your direct mail campaign. Contact your Valpak of Greater Sacramento team to see how direct mail will work for your business advertising.
With close to 140 office locations, Valpak has been synonymous with direct mail for over 50 years. However, our mastery of digital marketing is equally formidable. If you’re looking to expand your online footprint, Valpak’s suite of digital marketing products will help get the job done, including:
Valpak marketing consultants have the experience and knowledge to help businesses like yours grow their brand power and customer base through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals. Check out our local coupons page to see the Sacramento businesses that advertise with us, including these companies you see below.
You can rely on the dedication and decades of experience by every marketing consultant at Valpak of Greater Sacramento. We are committed to creating custom marketing campaigns that fit the needs and profile of every local business. We will be your marketing partners and watch your business grow together.
“Valpak has been a huge part of my business. It really has. It’s literally the only direct mail that I use. Whenever Valpak coupons hit, I see 25%, 30% increase in business. I actually have to make sure I have the staffing on those days when they hit.” – Jeff Jensen, Owner, Pizza Express
“Valpak offers me a complete media solution. I’m able to advertise to who I want to, when I want to, and where I want to. There are many different types of advertising out there. It’s difficult to decide where we should put our advertising dollars into. So a company that can offer us everything is key. Valpak makes it easy because everything is right in front of me. All the results I want to see are there.” – Mark Smith, Owner, Five Star Auto Care
There are some Sacramento area marketing agencies that don’t provide performance tracking, leaving business owners in the dark or forcing them to figure out advertising ROI on their own. When you partner with Valpak, you will be able to see how each campaign is doing with our performance dashboard, which tracks:
Your Valpak of Greater Sacramento rep will ensure you understand your marketing analytic insights and help you interpret your comprehensive reporting results. From there, they’ll work with you to adjust your marketing strategies to optimize your campaign for success. Contact us today and find out how we can introduce you to the neighborhood!
Sources: Valpak® Readership Study, April 2021. Claritas data with current year projections, February 2020 (compared to the U.S. average).
BLUE ENVELOPE
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
POSTCARD ADVERTISING
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
DIGITAL MARKETING
Robust digital marketing solutions, including web design and SEM, from a Google Premier Partner.
“Valpak has been a huge part of my business. It really has. It’s literally the only direct mail that I use. Whenever Valpak coupons hit, I see 25%, 30% increase in business. I actually have to make sure I have the staffing on those days when they hit.
JEFF JENSEN, OWNER, PIZZA EXPRESS
“Valpak offers me a complete media solution. I’m able to advertise to who I want to, when I want to, and where I want to. There are many different types of advertising out there. It’s difficult to decide where we should put our advertising dollars into. So a company that can offer us everything is key. Valpak makes it easy because everything is right in front of me. All the results I want to see are there.”
MARK SMITH, OWNER, FIVE STAR AUTO CARE
Contact your Valpak of Greater Sacramento advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 200,000 qualified households in in Sacramento, Auburn, Carmichael, Citrus Heights, Del Web, Fair Oaks, Folsom, Rancho Cordova and other cities throughout El Dorado and Placer counties for as little as pennies per household.
Mail Dates | Estimated In-Home Date | Copy Deadline | Households Reached | |||||
|---|---|---|---|---|---|---|---|---|
| Jun. Schedule | 2022 Mail Dates | Jun. 21 2022 | Estimated In-Home Date | Jun. 27 2022 | Copy Deadline | Jun. 6 2022 | Households Reached | 200,000 |
| Jul. Schedule | 2022 Mail Dates | Jul. 19 2022 | Estimated In-Home Date | Jul. 25 2022 | Copy Deadline | Jul. 4 2022 | Households Reached | 200,000 |
| Aug. Schedule | 2022 Mail Dates | Aug. 16 2022 | Estimated In-Home Date | Aug. 22 2022 | Copy Deadline | Aug. 1 2022 | Households Reached | 200,000 |
| Sep. Schedule | 2022 Mail Dates | Sep. 6 2022 | Estimated In-Home Date | Sep. 12 2022 | Copy Deadline | Aug. 19 2022 | Households Reached | 200,000 |
| Sep. Schedule | 2022 Mail Dates | Sep. 27 2022 | Estimated In-Home Date | Oct. 3 2022 | Copy Deadline | Sep. 12 2022 | Households Reached | 200,000 |
| Oct. Schedule | 2022 Mail Dates | Oct. 18 2022 | Estimated In-Home Date | Oct. 24 2022 | Copy Deadline | Oct. 3 2022 | Households Reached | 200,000 |
| Nov. Schedule | 2022 Mail Dates | Nov. 15 2022 | Estimated In-Home Date | Nov. 21 2022 | Copy Deadline | Oct. 31 2022 | Households Reached | 200,000 |
| Dec. Schedule | 2022 Mail Dates | Dec. 19 2022 | Estimated In-Home Date | Dec. 24 2022 | Copy Deadline | Dec. 2 2022 | Households Reached | 200,000 |
| Jan. Schedule | 2022 Mail Dates | Jan. 17 2023 | Estimated In-Home Date | Jan. 23 2023 | Copy Deadline | Dec. 30 2022 | Households Reached | 200,000 |
| Feb. Schedule | 2022 Mail Dates | Feb. 14 2023 | Estimated In-Home Date | Feb. 21 2023 | Copy Deadline | Jan. 30 2023 | Households Reached | 200,000 |
| Mar. Schedule | 2022 Mail Dates | Mar. 21 2023 | Estimated In-Home Date | Mar. 27 2023 | Copy Deadline | Mar. 6 2023 | Households Reached | 200,000 |
| Apr. Schedule | 2022 Mail Dates | Apr. 18 2023 | Estimated In-Home Date | Apr. 24 2023 | Copy Deadline | Apr. 3 2023 | Households Reached | 200,000 |
| May. Schedule | 2022 Mail Dates | May. 16 2023 | Estimated In-Home Date | May. 22 2023 | Copy Deadline | May. 1 2023 | Households Reached | 200,000 |
| Jun. Schedule | 2022 Mail Dates | Jun. 20 2023 | Estimated In-Home Date | Jun. 26 2023 | Copy Deadline | Jun. 5 2023 | Households Reached | 200,000 |
| Jul. Schedule | 2022 Mail Dates | Jul. 18 2023 | Estimated In-Home Date | Jul. 24 2023 | Copy Deadline | Jul. 3 2023 | Households Reached | 200,000 |
| Aug. Schedule | 2022 Mail Dates | Aug. 15 2023 | Estimated In-Home Date | Aug. 21 2023 | Copy Deadline | Jul. 31 2023 | Households Reached | 200,000 |
| Sep. Schedule | 2022 Mail Dates | Sep. 5 2023 | Estimated In-Home Date | Sep. 11 2023 | Copy Deadline | Aug. 18 2023 | Households Reached | 200,000 |
| Sep. Schedule | 2022 Mail Dates | Sep. 26 2023 | Estimated In-Home Date | Oct. 2 2023 | Copy Deadline | Sep. 11 2023 | Households Reached | 200,000 |
| Oct. Schedule | 2022 Mail Dates | Oct. 17 2023 | Estimated In-Home Date | Oct. 23 2023 | Copy Deadline | Oct. 2 2023 | Households Reached | 200,000 |
| Nov. Schedule | 2022 Mail Dates | Nov. 14 2023 | Estimated In-Home Date | Nov. 20 2023 | Copy Deadline | Oct. 30 2023 | Households Reached | 200,000 |
| Dec. Schedule | 2022 Mail Dates | Dec. 18 2023 | Estimated In-Home Date | Dec. 23 2023 | Copy Deadline | Dec. 1 2023 | Households Reached | 200,000 |
Valpak costs as little as pennies per household in Sacramento. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Sacramento area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.
Valpak mails up to 200,000 top households in Sacramento, Auburn, Carmichael, Citrus Heights, Del Web, Fair Oaks, Folsom, Rancho Cordova and other cities throughout El Dorado and Placer counties 12 times a year. Statewide, we mail to more than 4.4 million households, including cities like Anaheim, Fresno, Huntington Beach, Los Angeles, Oakland, Palm Springs, San Diego, San Luis Obispo, San Mateo, Silicon Valley and surrounding areas. View the Sacramento area map and schedule.
Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Sacramento. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Sacramento area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards target an audience with more income and purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the Sacramento area, check out all our postcard products.
You bet it does! Your Valpak rep in Sacramento will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.
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