Billboard Advertising in Sacramento Compared to Direct Mail
With a large, diverse population, how can you be sure you’re reaching the audience that’s best for your business? Billboards are expensive and they don’t offer the personal messaging a targeted marketing campaign can. Why waste your money on advertising to people who aren’t a good fit for your business? Direct mail, not a billboard, enables you to target high-income, owner-occupied households with your advertising dollars.
Direct mail offers up to a 30% higher response rate than digital marketing, so it remains a must-do for your business. Choose direct mail for your Sacramento advertising campaigns to:
- Outperform billboard advertising
- Build your brand awareness
- Target your best audience
- Increase your sales quickly
- Generate a positive marketing ROI
Not all direct mail is equal. It’s doubtful you’ll find a direct mailer that outperforms Valpak for your Sacramento advertising needs. The Valpak Blue Envelope of coupons boasts a 92% open rate and 85% of households look at every ad inside it.1
Get to Know the Sacramento Area for Targeted Campaigns
California’s capital city is the fourth-largest metropolitan area in California and one of most important agricultural hubs in the United States. With over 230 days of sunshine to enjoy each year and stunning scenery of the Southfork American River, the city hosts numerous outdoors events and activities.
As many residents are moving north and settling in Sacramento to escape the rising costs of living in the Bay Area, the population of this historic river city continues to rise. The U.S. Census Bureau reported a 7.9% increase in population over the past several years. With a total population of 1.53 million residents, Sacramento and surrounding cities are a melting pot of cultural diversity. Take a look at these key Sacramento advertising demographics
- Median age: 37
- Median household income: $64,052
- Median property value: $363,300
- Percentage of home ownership: 59%
- Number of cars per household: 2
With numbers like this, it’s important to take a targeted approach to your Sacramento advertising strategy. A targeted direct mail campaign enables you to reach the right customers in Sacramento based on their location, income, age and more.
Your search for the top Sacramento advertising agency stops here. Valpak of Greater Sacramento helps local businesses target their best customers in Auburn, Carmichael, Citrus Heights, Del Web, Fair Oaks, Folsom and other cities throughout El Dorado and Placer counties.
