REACH UP TO 170,000 HOUSEHOLDS ACROSS GREATER SACRAMENTO

MAP & SCHEDULE

Billboard Advertising in Sacramento Compared to Direct Mail

targeted direct mail outperforms billboard advertising in sacramento
With a large, diverse population, how can you be sure you’re reaching the audience that’s best for your business? Billboards are expensive and they don’t offer the personal messaging a targeted marketing campaign can. Why waste your money on advertising to people who aren’t a good fit for your business? Direct mail, not a billboard, enables you to target high-income, owner-occupied households with your advertising dollars.

Direct mail offers up to a 30% higher response rate than digital marketing, so it remains a must-do for your business. Choose direct mail for your Sacramento advertising campaigns to:

  • Outperform billboard advertising
  • Build your brand awareness
  • Target your best audience
  • Increase your sales quickly
  • Generate a positive marketing ROI

Not all direct mail is equal. It’s doubtful you’ll find a direct mailer that outperforms Valpak for your Sacramento advertising needs. The Valpak Blue Envelope of coupons boasts a 92% open rate and 85% of households look at every ad inside it.1

Get to Know the Sacramento Area for Targeted Campaigns

direct mail advertising servicesCalifornia’s capital city is the fourth-largest metropolitan area in California and one of most important agricultural hubs in the United States. With over 230 days of sunshine to enjoy each year and stunning scenery of the Southfork American River, the city hosts numerous outdoors events and activities.

As many residents are moving north and settling in Sacramento to escape the rising costs of living in the Bay Area, the population of this historic river city continues to rise. The U.S. Census Bureau reported a 7.9% increase in population over the past several years. With a total population of 1.53 million residents, Sacramento and surrounding cities are a melting pot of cultural diversity. Take a look at these key Sacramento advertising demographics

  • Median age: 37
  • Median household income: $64,052
  • Median property value: $363,300
  • Percentage of home ownership: 59%
  • Number of cars per household: 2

With numbers like this, it’s important to take a targeted approach to your Sacramento advertising strategy. A targeted direct mail campaign enables you to reach the right customers in Sacramento based on their location, income, age and more.

Top Advertising Agency in Sacramento

responsive web design for mobile sacramento advertisingYour search for the top Sacramento advertising agency stops here. Valpak of Greater Sacramento helps local businesses target their best customers in Auburn, Carmichael, Citrus Heights, Del Web, Fair Oaks, Folsom and other cities throughout El Dorado and Placer counties.

Each month, thousands of consumers look forward to opening Valpak’s envelope of coupons from businesses advertising in Greater Sacramento. The shared mailing costs of our envelope make direct mail advertising affordable for businesses of all sizes. Our local team of Sacramento advertising experts can help you choose the best direct mail format for your marketing needs and budget:

  • Coupons to promote your business in the local Valpak envelope
  • Flyers to distribute at special events or as takeout menus
  • Cardstock to incentivize customers with loyalty rewards/programs
  • Solo direct mail to keep consumer interest piqued year-round

For best results, add a digital marketing solution to your direct mail campaign. Contact your Valpak of Greater Sacramento team to see how direct mail will work for your business advertising.

1. Among households that recall receiving Valpak. 2018 Valpak® Readership Study, Research Now®, May 2018.

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

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valpak testimonial

“Valpak has been a huge part of my business. It really has. It’s literally the only direct mail that I use. Whenever Valpak coupons hit, I see 25%, 30% increase in business. I actually have to make sure I have the staffing on those days when they hit.

JEFF JENSEN, OWNER, PIZZA EXPRESS

 

“Valpak offers me a complete media solution. I’m able to advertise to who I want to, when I want to, and where I want to. There are many different types of advertising out there. It’s difficult to decide where we should put our advertising dollars into. So a company that can offer us everything is key. Valpak makes it easy because everything is right in front of me. All the results I want to see are there.”

MARK SMITH, OWNER, FIVE STAR AUTO CARE

MAILING AREAS

For specific dates and coverage, contact your Valpak of Greater Sacramento representative.

MAILING SCHEDULE

Sep. Schedule2018 Mail DatesSep. 25 2018Estimated In-Home DateOct. 1 2018Copy DeadlineSep. 10 2018Households Reached170,000
Oct. Schedule2018 Mail DatesOct. 23 2018Estimated In-Home DateOct. 29 2018Copy DeadlineOct. 8 2018Households Reached170,000
Nov. Schedule2018 Mail DatesNov. 20 2018Estimated In-Home DateNov. 26 2018Copy DeadlineNov. 5 2018Households Reached170,000
Dec. Schedule2018 Mail DatesDec. 26 2018Estimated In-Home DateDec. 31 2018Copy DeadlineDec. 7 2018Households Reached170,000
Jan. Schedule2018 Mail DatesJan. 22 2019Estimated In-Home DateJan. 28 2019Copy DeadlineJan. 4 2019Households Reached170,000
Feb. Schedule2018 Mail DatesFeb. 19 2019Estimated In-Home DateFeb. 25 2019Copy DeadlineFeb. 4 2019Households Reached170,000
Mar. Schedule2018 Mail DatesMar. 26 2019Estimated In-Home DateApr. 1 2019Copy DeadlineMar. 11 2019Households Reached170,000
Apr. Schedule2018 Mail DatesApr. 23 2019Estimated In-Home DateApr. 29 2019Copy DeadlineApr. 8 2019Households Reached170,000
May. Schedule2018 Mail DatesMay. 21 2019Estimated In-Home DateMay. 28 2019Copy DeadlineMay. 6 2019Households Reached170,000
Jun. Schedule2018 Mail DatesJun. 25 2019Estimated In-Home DateJul. 1 2019Copy DeadlineJun. 10 2019Households Reached170,000
Jul. Schedule2018 Mail DatesJul. 23 2019Estimated In-Home DateJul. 29 2019Copy DeadlineJul. 8 2019Households Reached170,000
Aug. Schedule2018 Mail DatesAug. 20 2019Estimated In-Home DateAug. 26 2019Copy DeadlineAug. 5 2019Households Reached170,000
Sep. Schedule2018 Mail DatesSep. 24 2019Estimated In-Home DateSep. 30 2019Copy DeadlineSep. 9 2019Households Reached170,000
Oct. Schedule2018 Mail DatesOct. 22 2019Estimated In-Home DateOct. 28 2019Copy DeadlineOct. 7 2019Households Reached170,000
Nov. Schedule2018 Mail DatesNov. 19 2019Estimated In-Home DateNov. 25 2019Copy DeadlineNov. 4 2019Households Reached170,000
Dec. Schedule2018 Mail DatesDec. 23 2019Estimated In-Home DateDec. 30 2019Copy DeadlineDec. 6 2019Households Reached170,000

Valpak of Greater Sacramento is an independently owned Valpak franchise.

Sacramento Advertising Testimonial with Direct Mail

Amy Hume, marketing director at Pottery World, always knew Valpak was a strong and trusted brand, but she never expected the results of their campaign. Amy credits Valpak for bringing in more than $100,000 in revenue for Pottery World in the first year alone. Amy believes what sets Valpak apart from other Sacramento advertising agencies is the quality of its products. She knows Pottery World’s direct mail advertising from Valpak is working because she sees customers use the coupons each month. Pottery World had immediate results and Amy would highly recommend Valpak to any size business, big or small.