The Greater Salt Lake area is like many metro regions throughout the U.S.: it boasts a diverse economy, fueled by hardworking citizens. What makes Salt Lake City unique – aside from its stunning vistas – is the balance of businesses that call the Crossroads of the West “home.” Large corporations and small, family-owned companies weave together to form Salt Lake’s quilt of opportunity. From education to tourism and finance to technology – jobs are steady and plentiful.
The fourth-largest Goldman Sachs office in the world is located downtown and startups are flocking to Lehi, earning it the nickname “Silicon Slopes.” A stable environment, coupled with easy access to resources and financing make Utah one of the best places in the country to start a business. Low taxes and an abundance of talented and skilled college graduates provide added incentives for companies to nestle between the Great Salt Lake and the Wasatch Range. The Greater Salt Lake area’s 2.3 million residents are the beneficiaries of this boomtown, evidenced by a high quality of life, highlighted by low unemployment and endless recreational activities.
More than 20,000 businesses operate in the Greater Salt Lake area, making the competition to earn audiences fierce. A company must use omnichannel marketing strategies to get to the finish line or risk falling out of the race completely. That’s where Valpak comes in.
Whether you own a fitness center in Farmington or manage a restaurant in Riverton, your business must stand out from the pack. Small business advertising solutions from Valpak of Salt Lake City can help make that happen.
Get in The Blue Envelope® of coupons and reach up to 290,000 households with 18% more income and 15% higher purchasing power1 in Salt Lake City, West Valley City, Sandy, West Jordan, Lehi, Orem, Provo and surrounding areas. If you’d like to expand your footprint in Utah even further, we mail to 490,000 total households statewide (including Ogden and St. George).
We also provide digital marketing solutions to increase your online footprint. Our dynamic coupon website can be linked directly to your custom business profile page. Valpak is a Google Premier Partner and our local team can help get you found on Google for the keywords that people associate with your business.
Living in the digital age, your business needs to invest in digital marketing to stay top of mind with consumers. However, traditional advertising cannot be abandoned and should complement your digital efforts. A recent neuromarketing study by the Office of the Inspector General found physical ads were more effective than digital ads in leaving a lasting impression with adults ages 18-68. But your company’s physical ads must be direct, powerful and fall into the hands of consumers interested in your product or service.
41% of Americans look forward to checking their mailboxes every day. And it’s not just baby boomers – 36% of adults under the age of 30 look forward to checking mail. Studies show millennials view print marketing favorably. Adults ages 25-34 like receiving it and find direct mail reliable and valuable.
With more than 50 years experience (and 140 office locations), Valpak’s considered the nation leader in direct mail. Our print products work alongside digital marketing strategies to enhance brand awareness and grab targeted audiences’ attention, thus, increasing sales. These products include:
There are dozens of digital marketing agencies in the Greater Salt Lake area but not all of them deliver on their advertised promises. Some agencies are similar to a public relations firm in Salt Lake City, mainly focusing on branding. Others sell boutique-style digital advertising at designer prices. As a small/midsized business owner, you need proven results that fit within your budget. Valpak delivers where others don’t.
Web development – It’s estimated that 80% of online traffic comes from mobile devices, making the responsiveness of your website a priority. Your company’s site must scale across all devices and screen sizes – and Valpak’s web design team can make it happen. Our trusted experts can optimize your current site to be mobile-friendly and increase page load speeds while telling your unique story.
Social media advertising – There are more than 2.3 billion active users on Facebook, giving your company an easy and affordable way to establish brand recognition and build awareness. Valpak has the know-how to properly manage your content strategy by crafting best-practice offers and getting them seen by the right eyes at the right time. We’ll help you reach and connect with untapped audiences and help you understand their behaviors and interests through consumer insight monitoring.
Mobile display advertising – From banner ads to digital billboards, Valpak’s display advertising sets it apart from other Salt Lake City advertising agencies. Our design team will create display ads that grab the attention of hyper-targeted audiences and encourage them through the sales funnel.
Search engine marketing – Search engine marketing (SEM) or pay-per-click (PPC) is another way to get your business in front of the right shoppers by placing your ad closer to the top of search engine results pages (SERPs). Valpak is a Google Premier Partner, giving you the confidence you’re in good hands, working with a digital marketing agency that passed certification in Google Ads.
Business listing – Take your local marketing in Salt Lake City to new heights by extending your reach with a business listing on valpak.com and our network of partner sites and directories. Listing your business online with Valpak gives consumers 24/7 availability to your offers.
When it comes to advertising agencies in Salt Lake City, you have many to choose from for your marketing needs. But Valpak is the full-service direct mail and digital marketing agency in SLC that delivers the best products and results. Check out our local coupons page to view the Salt Lake City businesses that advertise with us, including the ones you see below:
Whether it’s print, digital or both, partnering with your Valpak of Salt Lake City advertising team will get you results. You’ll know how your ads are performing every step of the process through our response tracking and comprehensive reporting. You will understand which offers are influencing consumers, so you know where to increase your investment and where to reduce it.
Valpak has cost-effective options for every facet of your marketing strategy. We work with you to make your brand’s vision come to life and will continue keeping your business top of our mind – and your customers’. Can other Salt Lake City advertising agencies make good on their promises? Valpak can – and will!
1. Claritas data with current year projections, February 2021 (compared to the average Salt Lake City consumer).
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“I’ve been a Valpak client for seven years. Valpak has helped stabilize and grow the business over the weak economy that we’ve had and grow our customer base. Valpak is different than the product line. It is something that the consumer wants because they’re looking for a discounted service, so when they come in and see that mailer, they look for services that they need.”
DOUG HILLMUTH, OWNER, HILLMUTH CERTIFIED AUTOMOTIVE OF GLENWOOD
Contact your Valpak of Salt Lake City advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 290,000 qualified households in Salt Lake City, West Valley City, Sandy, West Jordan, Lehi, Orem, Provo and surrounding areas.
|Copy Deadline||Households Reached|
|Aug. Schedule||2021 Mail Dates||Aug. 20 2021||Estimated In-Home Date||Aug. 25 2021||Copy Deadline||Aug. 5 2021||Households Reached||290,000|
|Sep. Schedule||2021 Mail Dates||Sep. 24 2021||Estimated In-Home Date||Sep. 29 2021||Copy Deadline||Sep. 9 2021||Households Reached||290,000|
|Oct. Schedule||2021 Mail Dates||Oct. 22 2021||Estimated In-Home Date||Oct. 27 2021||Copy Deadline||Oct. 7 2021||Households Reached||290,000|
|Nov. Schedule||2021 Mail Dates||Nov. 19 2021||Estimated In-Home Date||Nov. 24 2021||Copy Deadline||Nov. 4 2021||Households Reached||290,000|
|Dec. Schedule||2021 Mail Dates||Dec. 23 2021||Estimated In-Home Date||Dec. 29 2021||Copy Deadline||Dec. 8 2021||Households Reached||290,000|
|Jan. Schedule||2021 Mail Dates||Jan. 21 2022||Estimated In-Home Date||Jan. 26 2022||Copy Deadline||Jan. 5 2022||Households Reached||290,000|
|Feb. Schedule||2021 Mail Dates||Feb. 18 2022||Estimated In-Home Date||Feb. 23 2022||Copy Deadline||Feb. 3 2022||Households Reached||290,000|
|Mar. Schedule||2021 Mail Dates||Mar. 25 2022||Estimated In-Home Date||Mar. 30 2022||Copy Deadline||Mar. 10 2022||Households Reached||290,000|
|Apr. Schedule||2021 Mail Dates||Apr. 22 2022||Estimated In-Home Date||Apr. 27 2022||Copy Deadline||Apr. 7 2022||Households Reached||290,000|
|May. Schedule||2021 Mail Dates||May. 20 2022||Estimated In-Home Date||May. 25 2022||Copy Deadline||May. 5 2022||Households Reached||290,000|
|Jun. Schedule||2021 Mail Dates||Jun. 24 2022||Estimated In-Home Date||Jun. 29 2022||Copy Deadline||Jun. 9 2022||Households Reached||290,000|
|Jul. Schedule||2021 Mail Dates||Jul. 22 2022||Estimated In-Home Date||Jul. 27 2022||Copy Deadline||Jul. 7 2022||Households Reached||290,000|
|Aug. Schedule||2021 Mail Dates||Aug. 19 2022||Estimated In-Home Date||Aug. 24 2022||Copy Deadline||Aug. 4 2022||Households Reached||290,000|
|Sep. Schedule||2021 Mail Dates||Sep. 23 2022||Estimated In-Home Date||Sep. 28 2022||Copy Deadline||Sep. 8 2022||Households Reached||290,000|
|Oct. Schedule||2021 Mail Dates||Oct. 21 2022||Estimated In-Home Date||Oct. 26 2022||Copy Deadline||Oct. 6 2022||Households Reached||290,000|
|Nov. Schedule||2021 Mail Dates||Nov. 18 2022||Estimated In-Home Date||Nov. 23 2022||Copy Deadline||Nov. 3 2022||Households Reached||290,000|
|Dec. Schedule||2021 Mail Dates||Dec. 22 2022||Estimated In-Home Date||Dec. 28 2022||Copy Deadline||Dec. 7 2022||Households Reached||290,000|
Valpak of Salt Lake City is an independently owned Valpak franchise.
“I’ve been a Valpak client for seven years. Valpak has helped stabilize and grow the business over the weak economy that we’ve had and grow our customer base. Valpak is different than the product line. It is something that the consumer wants because they’re looking for a discounted service, so when they come in and see that mailer, they look for services that they need.” - Doug Hillmuth, Owner, Hillmuth Certified Automotive of Glenwood
“With Valpak, we have seen an increase in new patients at a lower acquisition cost than other direct mail products." - Jason Billingsley, Director of Marketing, Annandale Smiles
The cost to advertise with Valpak in Salt Lake City starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Salt Lake City area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Up to 290,000 top households in Salt Lake City and surrounding communities receive Valpak each month. Statewide, we mail to 490,000 homes monthly (including Ogden and St. George). View the map and schedule for the Salt Lake City area.
If you’re looking to advertise your business in Salt Lake City on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Salt Lake City, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
With an open rate of 93% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and Neighborhood-Targeted Postcards target consumers in Salt Lake City with 18% more income than the local average. To explore additional targeting options and direct mail formats for Salt Lake City area businesses, visit our customizable postcards page.
Yes! Salt Lake City businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
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