Full-Service Print & Digital Marketing for Salt Lake City

The Greater Salt Lake area is like many metro regions throughout the U.S.: it boasts a diverse economy, fueled by hardworking citizens. What makes Salt Lake City unique – aside from its stunning vistas – is the balance of businesses that call the Crossroads of the West “home.” Large corporations and small, family-owned companies weave together to form Salt Lake’s quilt of opportunity. From education to tourism and finance to technology – jobs are steady and plentiful.

The fourth-largest Goldman Sachs office in the world is located downtown and startups are flocking to Lehi, earning it the nickname “Silicon Slopes.” A stable environment, coupled with easy access to resources and financing make Utah one of the best places in the country to start a business. Low taxes and an abundance of talented and skilled college graduates provide added incentives for companies to nestle between the Great Salt Lake and the Wasatch Range. The Greater Salt Lake area’s 2+ million residents are the beneficiaries of this boomtown, evidenced by a high quality of life, highlighted by low unemployment and endless recreational activities.

More than 20,000 businesses operate in the Greater Salt Lake area, making the competition to earn audiences fierce. A company must use multichannel marketing strategies to get to the finish line or risk falling out of the race completely. That’s where Valpak comes in.

Dial Up Your Local Marketing in Salt Lake City

Whether you own a fitness center in Farmington or manage a restaurant in Riverton, your business must stand out from the pack. Small business advertising solutions from Valpak of Salt Lake City can help make that happen.

Get in The Blue Envelope® of coupons and reach up to 290,000 households with more income and purchasing power in Salt Lake City, West Valley City, Sandy, West Jordan, Lehi, Orem, Provo and surrounding areas. If you’d like to expand your footprint in Utah even further, we mail to nearly half a million households statewide (including Ogden and St. George).

We also provide digital marketing solutions to increase your online footprint. Our dynamic coupon website can be linked directly to your custom business profile page. Valpak can help get you found on Google for the keywords that people associate with your business.

Living in the digital age, your business needs to invest in digital marketing to stay top of mind with consumers. However, traditional advertising cannot be abandoned and should complement your digital efforts. A recent neuromarketing study by the Office of the Inspector General found physical ads were more effective than digital ads in leaving a lasting impression with adults ages 18-68. But your company’s physical ads must be direct, powerful and fall into the hands of consumers interested in your product or service.

Direct Mail Marketing in Salt Lake City

41% of Americans look forward to checking their mailboxes every day. And it’s not just baby boomers – 36% of adults under the age of 30 look forward to checking mail. Studies show millennials view print marketing favorably. Adults ages 25-34 like receiving it and find direct mail reliable and valuable.

With more than 50 years experience (and close to 140 office locations), Valpak’s considered the nation leader in direct mail. Our print products work alongside digital marketing strategies to enhance brand awareness and grab targeted audiences’ attention, thus, increasing sales. These products include:

• Coupons – A cost-effective and powerful solution for small businesses looking to reach targeted audiences. Valpak mails more than 438 million Blue Envelopes annually to consumers most likely to spend money with your business.
• Flyers – Larger and more customizable than coupons, flyers are ideal for companies that need more advertising space. Flyers and circulars elevate your message and give you optimal exposure, so your business really stands out.
• Valpak neighborhood-targeted postcards – Limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing.
• 1-to-1 custom postcards – This product enables you to take your 1-to-1 marketing to the next level. Solo direct mail is 100% customizable so you can target specific households according to your schedule.

Contact your Valpak of Salt Lake City advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 290,000 qualified households in Salt Lake City, West Valley City, Sandy, West Jordan, Lehi, Orem, Provo and surrounding areas.

Valpak of Salt Lake City is an independently owned Valpak franchise.