Reach Up To 290,000 Qualified Salt Lake City Households Each Month

Map & Schedule

Salt Lake City Advertising

salt lake city advertisingThe Greater Salt Lake area is like many metro regions throughout the U.S.: it boasts a diverse economy, fueled by hardworking citizens. What makes Salt Lake City unique – aside from its stunning vistas – is the balance of businesses that call the Crossroads of the West “home.” Large corporations and small, family-owned companies weave together to form Salt Lake’s quilt of opportunity. From education to tourism and finance to technology – jobs are steady and plentiful.

The fourth-largest Goldman Sachs office in the world is located downtown and startups are flocking to Lehi, earning it the nickname “Silicon Slopes.” A stable environment, coupled with easy access to resources and financing make Utah one of the best places in the country to start a business. Low taxes and an abundance of talented and skilled college graduates provide added incentives for companies to nestle between the Great Salt Lake and the Wasatch Range. The Greater Salt Lake area’s 2+ million residents are the beneficiaries of this boomtown, evidenced by a high quality of life, highlighted by low unemployment and endless recreational activities.

More than 20,000 businesses operate in the Greater Salt Lake area, making the competition to earn audiences fierce. A company must use multichannel marketing strategies to get to the finish line or risk falling out of the race completely. That’s where Valpak comes in.

Dial Up Your Local Marketing in Salt Lake City

Whether you own a fitness center in Farmington or manage a restaurant in Riverton, your business must stand out from the pack. Small business advertising solutions from Valpak of Salt Lake City can help make that happen.

Get in The Blue Envelope® of coupons and reach up to 290,000 households with more income and purchasing power in Salt Lake City, West Valley City, Sandy, West Jordan, Lehi, Orem, Provo and surrounding areas. If you’d like to expand your footprint in Utah even further, we mail to nearly half a million households statewide (including Ogden and St. George).

We also provide digital marketing solutions to increase your online footprint. Our dynamic coupon website can be linked directly to your custom business profile page. Valpak is a Google Premier Partner and our local team can help get you found on Google for the keywords that people associate with your business.

Living in the digital age, your business needs to invest in digital marketing to stay top of mind with consumers. However, traditional advertising cannot be abandoned and should complement your digital efforts. A recent neuromarketing study by the Office of the Inspector General found physical ads were more effective than digital ads in leaving a lasting impression with adults ages 18-68. But your company’s physical ads must be direct, powerful and fall into the hands of consumers interested in your product or service.

Direct Mail Marketing in Salt Lake City

direct mail salt lake city utah
41% of Americans look forward to checking their mailboxes every day. And it’s not just baby boomers – 36% of adults under the age of 30 look forward to checking mail. Studies show millennials view print marketing favorably. Adults ages 25-34 like receiving it and find direct mail reliable and valuable.

With more than 50 years experience (and close to 140 office locations), Valpak’s considered the nation leader in direct mail. Our print products work alongside digital marketing strategies to enhance brand awareness and grab targeted audiences’ attention, thus, increasing sales. These products include:

  • Coupons – A cost-effective and powerful solution for small businesses looking to reach targeted audiences. Valpak mails more than 438 million Blue Envelopes annually to consumers most likely to spend money with your business.
  • Flyers – Larger and more customizable than coupons, flyers are ideal for companies that need more advertising space. Flyers and circulars elevate your message and give you optimal exposure, so your business really stands out.
  • Valpak neighborhood-targeted postcards – Limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing.
  • 1-to-1 custom postcards – This product enables you to take your 1-to-1 marketing to the next level. Solo direct mail is 100% customizable so you can target specific households according to your schedule.

Hiring a Digital Marketing Agency in Salt Lake City

web design agency services salt lake city
There are dozens of digital marketing agencies in the Greater Salt Lake area but not all of them deliver on their advertised promises. Some agencies are similar to a public relations firm in Salt Lake City, mainly focusing on branding. Others sell boutique-style digital advertising at designer prices. As a small/midsized business owner, you need proven results that fit within your budget. Valpak delivers where others don’t.

Digital Marketing Products

Web development – It’s estimated that 80% of online traffic comes from mobile devices, making the responsiveness of your website a priority. Your company’s site must scale across all devices and screen sizes – and Valpak’s web design team can make it happen. Our trusted experts can optimize your current site to be mobile-friendly and increase page load speeds while telling your unique story.

Social media advertising – Social media advertising is an essential building block to brand awareness and customer connection. Through targeted ads, we’ll help you build your brand awareness and keep conversations flowing.

Mobile display advertising – From banner ads to digital billboards, Valpak’s display advertising sets it apart from other Salt Lake City advertising agencies. Our design team will create display ads that grab the attention of hyper-targeted audiences and encourage them through the sales funnel.

Search engine marketing – Search engine marketing (SEM) or pay-per-click (PPC) is another way to get your business in front of the right shoppers by placing your ad closer to the top of search engine results pages (SERPs). Valpak is a Google Premier Partner, giving you the confidence you’re in good hands, working with a digital marketing agency that passed certification in Google Ads.

Business listing – Take your local marketing in Salt Lake City to new heights by extending your reach with a business listing on valpak.com and our network of partner sites and directories. Listing your business online with Valpak gives consumers 24/7 availability to your offers.

Small Businesses in Salt Lake City That We Work With

When it comes to advertising agencies in Salt Lake City, you have many to choose from for your marketing needs. But Valpak is the full-service direct mail and digital marketing agency in SLC that delivers the best products and results. Check out our local coupons page to view the Salt Lake City businesses that advertise with us.

Salt Lake’s Full-Service Marketing Agency

Whether it’s print, digital or both, partnering with your Valpak of Salt Lake City advertising team will get you results. You’ll know how your ads are performing every step of the process through our response tracking and comprehensive reporting. You will understand which offers are influencing consumers, so you know where to increase your investment and where to reduce it.

Valpak tracks:

  • Print distribution
  • valpak.com business listing traffic
  • Landing page or microsite visits
  • Calls from your offer

Valpak has cost-effective options for every facet of your marketing strategy. We work with you to make your brand’s vision come to life and will continue keeping your business top of our mind – and your customers’. Can other Salt Lake City advertising agencies make good on their promises? Valpak can – and will!

 

Source: Claritas data with current year projections (compared to the average Salt Lake City consumer).

Reach Your Target Audience

Blue Envelope

BLUE ENVELOPE

Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

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Postcard Advertising

POSTCARD ADVERTISING

From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

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Digital Marketing

DIGITAL MARKETING

Robust digital marketing solutions, including web design and SEM, from a Google Premier Partner.

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valpak testimonial

“I’ve been a Valpak client for seven years. Valpak has helped stabilize and grow the business over the weak economy that we’ve had and grow our customer base. Valpak is different than the product line. It is something that the consumer wants because they’re looking for a discounted service, so when they come in and see that mailer, they look for services that they need.”

DOUG HILLMUTH, OWNER, HILLMUTH CERTIFIED AUTOMOTIVE OF GLENWOOD

Mailing Areas

Contact your Valpak of Salt Lake City advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 290,000 qualified households in Salt Lake City, West Valley City, Sandy, West Jordan, Lehi, Orem, Provo and surrounding areas.

Mailing Schedule

Aug. Schedule2022 Mail DatesAug. 19 2022Estimated In-Home DateAug. 24 2022Copy DeadlineAug. 4 2022Households Reached290,000
Sep. Schedule2022 Mail DatesSep. 23 2022Estimated In-Home DateSep. 28 2022Copy DeadlineSep. 8 2022Households Reached290,000
Oct. Schedule2022 Mail DatesOct. 21 2022Estimated In-Home DateOct. 26 2022Copy DeadlineOct. 6 2022Households Reached290,000
Nov. Schedule2022 Mail DatesNov. 18 2022Estimated In-Home DateNov. 23 2022Copy DeadlineNov. 3 2022Households Reached290,000
Dec. Schedule2022 Mail DatesDec. 22 2022Estimated In-Home DateDec. 28 2022Copy DeadlineDec. 7 2022Households Reached290,000
Jan. Schedule2022 Mail DatesJan. 20 2023Estimated In-Home DateJan. 25 2023Copy DeadlineJan. 4 2023Households Reached290,000
Feb. Schedule2022 Mail DatesFeb. 17 2023Estimated In-Home DateFeb. 22 2023Copy DeadlineFeb. 2 2023Households Reached290,000
Mar. Schedule2022 Mail DatesMar. 24 2023Estimated In-Home DateMar. 29 2023Copy DeadlineMar. 9 2023Households Reached290,000
Apr. Schedule2022 Mail DatesApr. 21 2023Estimated In-Home DateApr. 26 2023Copy DeadlineApr. 6 2023Households Reached290,000
May. Schedule2022 Mail DatesMay. 19 2023Estimated In-Home DateMay. 24 2023Copy DeadlineMay. 4 2023Households Reached290,000
Jun. Schedule2022 Mail DatesJun. 23 2023Estimated In-Home DateJun. 28 2023Copy DeadlineJun. 8 2023Households Reached290,000
Jul. Schedule2022 Mail DatesJul. 21 2023Estimated In-Home DateJul. 26 2023Copy DeadlineJul. 6 2023Households Reached290,000
Aug. Schedule2022 Mail DatesAug. 18 2023Estimated In-Home DateAug. 23 2023Copy DeadlineAug. 3 2023Households Reached290,000
Sep. Schedule2022 Mail DatesSep. 22 2023Estimated In-Home DateSep. 27 2023Copy DeadlineSep. 7 2023Households Reached290,000
Oct. Schedule2022 Mail DatesOct. 20 2023Estimated In-Home DateOct. 25 2023Copy DeadlineOct. 5 2023Households Reached290,000
Nov. Schedule2022 Mail DatesNov. 17 2023Estimated In-Home DateNov. 22 2023Copy DeadlineNov. 2 2023Households Reached290,000
Dec. Schedule2022 Mail DatesDec. 21 2023Estimated In-Home DateDec. 27 2023Copy DeadlineDec. 6 2023Households Reached290,000

Valpak of Salt Lake City is an independently owned Valpak franchise.

How to Build a Successful Advertising Plan

Fantastic Sams began advertising with Valpak in 1998 and was immediately impressed with the customer service provided. The full-service salon was looking for a marketing solution to get its name out to local consumers and found it in Valpak. As the years passed, Fantastic Sams recognized the importance of digital marketing solutions to reach millennials and consumers using their smartphones to search for hair care. The salon continues to see its clientele grow year after year through advertising with Valpak. Fantastic Sams plans to continue with Valpak as its ad agency and recommends Valpak local advertising to its clients and fellow businesses. Your Salt Lake City business can experience similar success advertising with Valpak. Contact us to create a custom marketing campaign that meets your needs and budget today.

“I’ve been a Valpak client for seven years. Valpak has helped stabilize and grow the business over the weak economy that we’ve had and grow our customer base. Valpak is different than the product line. It is something that the consumer wants because they’re looking for a discounted service, so when they come in and see that mailer, they look for services that they need.” - Doug Hillmuth, Owner, Hillmuth Certified Automotive of Glenwood

“With Valpak, we have seen an increase in new patients at a lower acquisition cost than other direct mail products." - Jason Billingsley, Director of Marketing, Annandale Smiles

Valpak in Salt Lake City FAQ

How Much Does It Cost to Advertise with Valpak in Salt Lake City?

The cost to advertise with Valpak in Salt Lake City starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Salt Lake City area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Salt Lake City and How Often?

Up to 290,000 top households in Salt Lake City and surrounding communities receive Valpak each month. Statewide, we mail to nearly half a million homes monthly (including Ogden and St. George). View the map and schedule for the Salt Lake City area.

What Are Some of the Best Advertising Options Available in Salt Lake City?

If you’re looking to advertise your business in Salt Lake City on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Salt Lake City, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Salt Lake City?

With an open rate of 9 out of 10 among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards reach consumers in Salt Lake City with 18% more income than the local average. To explore additional targeting options and direct mail formats for Salt Lake City area businesses, visit our 1-to-1 custom postcards page.

Does Valpak in Salt Lake City Work?

Yes! Salt Lake City businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.