It may be called “The Alamo City” but San Antonians know it takes more than a historic landmark to lure 66 new residents to the city each day. In fact, the capital of Mexican-American culture, which was once a small, secluded city is now the fastest-growing and seventh-largest metropolis in the U.S. As the city has changed, advertising in San Antonio has changed with it.
Along the River Walk, next to the tourist-friendly attractions and trendy cafes, the personality of San Antonio comes alive. However, the business climate goes beyond tourism and history. San Antonio is experiencing a major boom while still holding on to its 300-plus year history and character. San Antonio is proud of the commitment to industries that will continue to propel it forward like health care and bioscience, finance and insurance, and technology and new energy. In the next decade, job growth is expected to reach 39.6% in San Antonio, higher than the national projected average of 33.5%.
San Antonio businesses of all sizes must grab the attention of the growing number of consumers and stay top of mind. Whether it’s a large corporation in the Central Business District or a family-owned cantina on the West Side, the only way to be one step ahead of the competition is with a combination of online marketing and direct mail advertising in San Antonio.
If you’re looking for advertising in San Antonio, your vetting process must be thorough. Several marketing agencies in San Antonio claim to be full service and can handle every aspect of small business marketing but fall short of their promise. Among the most popular San Antonio marketing agencies is Tribu, a young, progressive firm that emphasizes branding and digital marketing. While it can design ads for traditional media, it can’t print the products. The San Antonio Current focuses on its readership following with SEO and event marketing but, like most newspapers, doesn’t have hyper-targeting capabilities. Anderson Marketing Group is a source for branding, media buying and digital marketing. It also provides print services like brochures and magazines; however, it leans heavily toward billboards in this space.
Valpak of San Antonio can easily compete with – and often surpass – these firms, providing solutions they can’t. Valpak’s services are tailored to your specific business needs. Whether you’re a neighborhood grocery store or a major player like the San Antonio Stock and Rodeo Show, Valpak customizes each campaign – digital and print – with great precision, keeping your company’s unique needs in mind.
Plus, advertising with Valpak costs as little as pennies per household, which makes it budget-friendly while producing results.
Valpak is widely considered the leader in direct mail advertising, mailing more than 430 million Blue Envelopes to close to 38 million targeted households last year. However, our command of digital marketing is just as formidable. Valpak earned the prestigious distinction of being a Google Premier Partner in 2015 after years of producing continued growth and success for clients on various digital platforms. Today, Valpak hosts nearly 8.5 million daily unique visitors – 61% on mobile devices. When you partner with Valpak for digital marketing, you can follow every campaign with marketing analytics and performance tracking to prove ROI. Valpak is a true full-service advertising agency providing omnichannel solutions other San Antonio marketing firms can’t.
In today’s digital world, your business site must stand out and be easily found. Valpak has solutions that can make it happen. Search engine optimization (SEO) will help move your site to the top of search engine results pages (SERPs). Good SEO is critical for increasing site traffic and visitors, but it’s not easy to implement without the proper expertise. Our team has the knowledge necessary to execute San Antonio SEO services, so your business has optimal success.
While SEO will move your site closer to the top of SERPs, your website must also be mobile-friendly. Valpak’s website development team will ensure consumers find your business whether they’re at home or on the go with responsive web design that scales across all devices. Our design team will create a professional, functional and engaging business website that communicates your company’s message through unique content.
Search engine marketing (SEM), also known as pay-per-pick (PPC) quickly gets your site to the top of SERPs. Your ad acts as an online billboard, reaching up to millions of consumers and motivating them to visit your site. Because of Valpak’s status as a Google Premier Partner, our SEM team has passed certification in Google Ads, putting your PPC ads in good hands. Valpak’s highly skilled experts will handle your campaign’s management from setup to optimization.
Targeted display advertising builds awareness by getting your digital ads in front of the right audience. Our graphic design team can create eye-catching ads – from banners to digital billboards – that will keep your brand at the top of consumers’ minds.
Like targeted display advertising, social media marketing can help you build brand awareness by sharing your message with your audience and strengthening your relationship with consumers. Valpak will help build your follower base on Facebook and Twitter by assisting with the setup and management of your business accounts. Through consumer insight monitoring, you’ll better understand your customers’ online behaviors and interests, which will enable you to devise and manage content strategies.
With a business profile page on valpak.com, you’ll extend your reach to our network of sites and directories. Your business will attract local consumers looking for your product or service with engaging content 24/7.
Digital marketing can be a powerful vehicle for branding, advertising and customer engagement. But it must be done right. Merging digital and print advertising gives you the biggest bang for your marketing buck. Although email has a high ROI, its response rate falls flat. Nothing compares to direct mail’s response rate, which beats all digital platforms by a landslide.
For small businesses, using an omnichannel approach leaves your competition battling a 1-2 punch that’s not easy to contend with. Valpak’s award-winning Smart Envelope is your secret weapon, with advanced hyper-targeting capabilities that will deliver a TKO.
Our extensive research and data analysis give insight into consumer purchase intent, enabling your ad to reach specific households proven to spend money on your industry. This data shows San Antonians who receive Valpak earn nearly 115% more than the local average.
Of the households in San Antonio that receive Valpak:
Research also shows these consumers look forward to seeing your ad in Valpak every month: 92% of households that receive The Blue Envelope® open it and 81% look at every insert inside.2
In San Antonio, consumers who receive Valpak spend:
More than 50 years of direct mail expertise gives Valpak the ability to create ads that produce results. Your Valpak of San Antonio marketing rep will walk you through every step of the direct mail process from ad design to performance tracking. Our in-house team will design your ad using the most effective offers so your audience can immediately see the value in your company’s ad. Valpak’s 470,000-square-foot manufacturing facility features the latest advancements in automated systems for printing, packaging and distribution for maximum efficiency and cost-savings that get passed on to you.
1. Compared to the average San Antonio consumer. Claritas data with current year projections, April 2019.
2. 2019 Valpak® Readership Study, Dec. 2019.
“[Valpak] does all the tracking for us, whether it’s bar-coding, couponing, whatever we need they track it so when I get ready to do my after-action reports, I have that information to work with. I’ve realized how far of a reach they have, and how much there is yet to grow with Valpak.” – Susan Otis-Garrett, Direct of Marketing, Fiesta San Antonio Commission
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“[Valpak] does all the tracking for us, whether it’s bar-coding, couponing, whatever we need they track it so when I get ready to do my after-action reports, I have that information to work with. I’ve realized how far of a reach they have, and how much there is yet to grow with Valpak.”
SUSAN OTIS-GARRETT, DIRECT OF MARKETING, FIESTA SAN ANTONIO COMMISSION
Contact your Valpak of San Antonio advertising team today for a free marketing consultation. We’ll walk you through how you can reach as many as 220,000 qualified households in the San Antonio metro area and other nearby Texas cities, including Laredo, New Braunfels, Boerne, Kerrville and Seguin.
|Copy Deadline||Households Reached|
|Jun. Schedule||2020 Mail Dates||Jun. 11 2020||Estimated In-Home Date||Jun. 15 2020||Copy Deadline||May. 26 2020||Households Reached||220,000|
|Jul. Schedule||2020 Mail Dates||Jul. 16 2020||Estimated In-Home Date||Jul. 20 2020||Copy Deadline||Jun. 30 2020||Households Reached||220,000|
|Aug. Schedule||2020 Mail Dates||Aug. 13 2020||Estimated In-Home Date||Aug. 17 2020||Copy Deadline||Jul. 28 2020||Households Reached||220,000|
|Sep. Schedule||2020 Mail Dates||Sep. 10 2020||Estimated In-Home Date||Sep. 14 2020||Copy Deadline||Aug. 24 2020||Households Reached||220,000|
|Oct. Schedule||2020 Mail Dates||Oct. 15 2020||Estimated In-Home Date||Oct. 19 2020||Copy Deadline||Sep. 29 2020||Households Reached||220,000|
|Nov. Schedule||2020 Mail Dates||Nov. 12 2020||Estimated In-Home Date||Nov. 16 2020||Copy Deadline||Oct. 27 2020||Households Reached||220,000|
|Dec. Schedule||2020 Mail Dates||Dec. 7 2020||Estimated In-Home Date||Dec. 10 2020||Copy Deadline||Nov. 17 2020||Households Reached||220,000|
|Jan. Schedule||2020 Mail Dates||Jan. 14 2021||Estimated In-Home Date||Jan. 19 2021||Copy Deadline||Dec. 29 2020||Households Reached||220,000|
|Feb. Schedule||2020 Mail Dates||Feb. 11 2021||Estimated In-Home Date||Feb. 16 2021||Copy Deadline||Jan. 26 2021||Households Reached||220,000|
|Mar. Schedule||2020 Mail Dates||Mar. 11 2021||Estimated In-Home Date||Mar. 15 2021||Copy Deadline||Feb. 23 2021||Households Reached||220,000|
|Apr. Schedule||2020 Mail Dates||Apr. 15 2021||Estimated In-Home Date||Apr. 19 2021||Copy Deadline||Mar. 30 2021||Households Reached||220,000|
|May. Schedule||2020 Mail Dates||May. 13 2021||Estimated In-Home Date||May. 17 2021||Copy Deadline||Apr. 27 2021||Households Reached||220,000|
|Jun. Schedule||2020 Mail Dates||Jun. 10 2021||Estimated In-Home Date||Jun. 14 2021||Copy Deadline||May. 25 2021||Households Reached||220,000|
|Jul. Schedule||2020 Mail Dates||Jul. 15 2021||Estimated In-Home Date||Jul. 19 2021||Copy Deadline||Jun. 29 2021||Households Reached||220,000|
|Aug. Schedule||2020 Mail Dates||Aug. 12 2021||Estimated In-Home Date||Aug. 16 2021||Copy Deadline||Jul. 27 2021||Households Reached||220,000|
|Sep. Schedule||2020 Mail Dates||Sep. 9 2021||Estimated In-Home Date||Sep. 13 2021||Copy Deadline||Aug. 23 2021||Households Reached||220,000|
|Oct. Schedule||2020 Mail Dates||Oct. 14 2021||Estimated In-Home Date||Oct. 18 2021||Copy Deadline||Sep. 28 2021||Households Reached||220,000|
|Nov. Schedule||2020 Mail Dates||Nov. 11 2021||Estimated In-Home Date||Nov. 15 2021||Copy Deadline||Oct. 26 2021||Households Reached||220,000|
|Dec. Schedule||2020 Mail Dates||Dec. 6 2021||Estimated In-Home Date||Dec. 9 2021||Copy Deadline||Nov. 16 2021||Households Reached||220,000|
Valpak of San Antonio is an independently owned Valpak franchise.
The cost to advertise with Valpak in San Antonio starts at as little as 2 cents per household with artwork included. Where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing can vary the price. Your Valpak media consultant in the San Antonio area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Up to 220,000 top households in San Antonio, New Braunfels, Boerne, Helotes, Alamo Ranch and surrounding communities receive Valpak each month. View the map and schedule for the area.
If you’re looking to advertise your business in San Antonio on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in San Antonio, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
With an open rate of 92% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and PlusOne™ postcards target consumers in San Antonio with higher incomes and home values. To explore additional targeting options and direct mail formats (standalone postcards) for San Antonio area businesses, visit our customizable postcards page.
Yes! San Antonio businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
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