Reach up to 610,000 Households in Greater Seattle Each Month

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Seattle Direct Mail Advertising

 seattle direct mail marketing services Consumers are exposed to thousands of digital ads every day, but the truth is, they’re ignoring most of them. Digital ad space has become crowded and businesses that once saw it as an inexpensive and effective channel for reaching audiences are spending more time, and money, to recoup their investment. With 54% of consumers wanting to receive mail from brands they’re interested in,1 direct mail remains a dominant marketing channel in today’s digital world.

National brands like McDonald’s, Goodyear and Terminix understand the benefits of direct mail marketing and use it as a core component of their advertising strategies. Local Seattle businesses can see just-as-impressive results when their print campaigns are executed thoughtfully. Here’s why:

  • It’s Memorable. Your message and brand are more likely to be remembered by consumers who are introduced to your business when they receive your promotion in their mailboxes.
  • It Gets Response. With a response rate of 3.7%, direct mail gets a higher response than email, paid search, online display and social media.2
  • It’s Precise. Direct mail can target specific households based on purchase behavior, income or demographic, in the same way digital advertising does.
  • It’s Relevant. 77% of millennials pay attention to direct mail advertising and 52% will switch brands if they have a coupon.3

 seattle direct mail advertising With more than 50 years of experience in direct mail advertising, Valpak has mastered the art and science behind an effective direct mail campaign. Valpak works by targeting the best local consumers for your business. With our proprietary data, you can mail to local homes based on geographical location, income and purchasing behaviors. Take it a step further with our industry-leading selective targeting and version your offer to customers based on purchase history. Send loyalty offers, dangle retention perks, reach new customers and more. Get local advertising in Seattle, WA with a full suite of mailing services that fit any size business and budget.

  • Direct Mail Coupons
    • Reach new consumers with our tried-and-true direct mail format. These mini-billboards incentivize local consumers to try and also come back to your business. Custom design your own insert or choose from hundreds of proven designs. Through 50 years of historical data, we can recommend the best offer for your business based on the industry and time of year. These direct mail pieces work great for:
  • Flyers & Circulars
    • Local businesses that need more advertising space than our traditional coupon insert should consider adding flyers and circulars to their Seattle direct mail campaign. Consumers can’t help but notice these larger print formats. Use flyers and circulars to promote your seasonal events or showcase your products and services. Our larger print formats are perfect for:
  • Cardstock effective direct mail postcards
    • With your choice of finish and format, cardstock helps you stand out from traditional coupons. Redemption tracking, the easy way to ensure one-time use of coupons and track response by geography, is one of many ways advertisers can further customize this direct mail option. Cardstock mail pieces work well for:
  • Direct Mail Postcards
    • Targeted solo direct mail delivers maximum response for your marketing dollar. By integrating solo mail into a Blue Envelope program, you can reach new territories, promote time-sensitive events and seasonal offerings with messaging and formats tailored to your brand. Choose the most effective direct mail postcard size, design and offer for your business. These mail pieces are great for:

1. “Direct Mail Marketing Statistics for Small Businesses,” Small Business Trends, Jan. 2017.

2. “Direct Mail Marketing Statistics for Small Business”

3. “Millennials: An Emerging Consumer Powerhouse,” Quad/Graphics, March 2016.

Mailing Lists – How to Design the Right One

 seattle direct mail targeting A mailing list is one of the most important parts of a Seattle direct mail campaign, but not all mailing lists are created equal. When you purchase a mailing list from a third-party vendor, you run the risk of acquiring an outdated or oversaturated list that won’t deliver a high response rate. Protect your marketing investment by working with a full-service direct mail provider, like Valpak of Greater Seattle.

Valpak will work with you to determine the best audience for your campaign. Our team of Seattle direct mail experts will help you target households that are a good fit for your business based on income and purchasing behavior. Valpak of Greater Seattle only mails to high-income households with 30% more income than the local average.1

Contact your local Valpak for Seattle direct mail that’s tailored to your business industry, marketing goals and budget requirements. We’ll show you how advertising in Valpak with a top-performing offer to your core audience at the right frequency can provide marketing success like you’ve never experienced. Because The Blue Envelope® is a shared direct mailer, businesses split the cost of each mailing, making direct mail advertising more affordable for each business.

1. Claritas data with current year projections. January 2019.

Mailing Campaigns with the Best Printing Facility

With more than 150 franchises in the United States and Canada, we help thousands of businesses reach their best customers. Each year, 469 million envelopes are mailed from our state-of-the-art production center. From paper, to print, to collation, to delivery— the entire process takes place in our massive 470,000-square-foot printing facility. With our fully automated systems, it’s likely that your customer will be the first person to ever touch your ad inside their Valpak envelope. When you choose Valpak for your Seattle direct mail needs, you’re choosing to work with the leader in direct mail advertising.

Digital Marketing Solutions in Seattle

 email marketing digital advertising seattle
Research has shown, time and time again, that a multichannel advertising approach delivers the best results. That’s why Valpak of Greater Seattle offers an entire suite of digital marketing products along with our mail pieces. From responsive website design to social media marketing, Valpak is equipped to help you reach your goals. Businesses that add a digital component to their direct mail campaigns, consistently receive higher redemption rates and better ROI. Choose from the following for all of your digital marketing needs:

You’ll be hard-pressed to find other Seattle advertising agencies with Valpak’s performance tracking and data capabilities. Our solutions accurately track how local consumers are responding to your campaigns, enabling you to shift your focus if needed. Your local Seattle advertising consultant will work with you every step of the way to ensure you get the best return on investment.

Contact Valpak of Greater Seattle today to get started on your direct mail marketing campaign.

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

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valpak testimonial

“We started with Valpak in November of 2014. We mailed to our first 30,000 homes, and I think we got 40,000 coupons back. Don’t tell me how that happens, but it’s been incredible.”

TOM PETERSON, OWNER, ORIGINAL HOUSE OF DONUTS

Mailing Areas

Reach 610,000 targeted households monthly in Seattle, Bellevue, Everett, Edmonds and Lynnwood with Valpak of Greater Seattle. Shaded areas on the map below denote a Valpak mailing area of 10,000 homes. Recommended minimum buy of 3 mailing zones for best results.

Mailing Schedule

Apr. Schedule2019 Mail DatesApr. 24 2019Estimated In-Home DateApr. 30 2019Copy DeadlineApr. 9 2019Households Reached650,000
May. Schedule2019 Mail DatesMay. 22 2019Estimated In-Home DateMay. 28 2019Copy DeadlineMay. 7 2019Households Reached650,000
Jun. Schedule2019 Mail DatesJun. 26 2019Estimated In-Home DateJul. 2 2019Copy DeadlineJun. 11 2019Households Reached650,000
Jul. Schedule2019 Mail DatesJul. 24 2019Estimated In-Home DateJul. 30 2019Copy DeadlineJul. 9 2019Households Reached650,000
Aug. Schedule2019 Mail DatesAug. 21 2019Estimated In-Home DateAug. 27 2019Copy DeadlineAug. 6 2019Households Reached650,000
Sep. Schedule2019 Mail DatesSep. 25 2019Estimated In-Home DateOct. 1 2019Copy DeadlineSep. 10 2019Households Reached650,000
Oct. Schedule2019 Mail DatesOct. 23 2019Estimated In-Home DateOct. 29 2019Copy DeadlineOct. 8 2019Households Reached650,000
Nov. Schedule2019 Mail DatesNov. 19 2019Estimated In-Home DateNov. 25 2019Copy DeadlineNov. 4 2019Households Reached650,000
Dec. Schedule2019 Mail DatesDec. 26 2019Estimated In-Home DateJan. 2 2020Copy DeadlineDec. 9 2019Households Reached650,000

Video Testimonial: Washington State Fair

The Washington State Fair has been advertising with Valpak since 2009. With almost a million-dollar advertising budget, they use both traditional and digital advertising channels. Karen LaFlamme with the Washington State Fair says they have found Valpak to be one of the most effective advertising methods they use when it comes to reaching the exact audience and demographics they market to. She would recommend Valpak of Greater Seattle’s advertising solutions for any event or business who is looking to try direct mail.