Consumers are exposed to thousands of digital ads every day, but the truth is, they’re ignoring most of them. Digital ad space has become crowded and businesses that once saw it as an inexpensive and effective channel for reaching audiences are spending more time, and money, to recoup their investment. With 54% of consumers wanting to receive mail from brands they’re interested in,1 direct mail remains a dominant marketing channel in today’s digital world.
National brands like McDonald’s, Goodyear and Terminix understand the benefits of direct mail marketing and use it as a core component of their advertising strategies. Local Seattle businesses can see just-as-impressive results when their print campaigns are executed thoughtfully. Here’s why:
With more than 50 years of experience in direct mail advertising, Valpak has mastered the art and science behind an effective direct mail campaign. Valpak works by targeting the best local consumers for your business. With our proprietary data, you can mail to local homes based on geographical location, income and purchasing behaviors. Take it a step further with our industry-leading selective targeting and version your offer to customers based on purchase history. Send loyalty offers, dangle retention perks, reach new customers and more. Get local advertising in Seattle, WA with a full suite of mailing services that fit any size business and budget.
1. “Direct Mail Marketing Statistics for Small Businesses,” Small Business Trends, Jan. 2017.
2. “Direct Mail Marketing Statistics for Small Business”
3. “Millennials: An Emerging Consumer Powerhouse,” Quad/Graphics, March 2016.
A mailing list is one of the most important parts of a Seattle direct mail campaign, but not all mailing lists are created equal. When you purchase a mailing list from a third-party vendor, you run the risk of acquiring an outdated or oversaturated list that won’t deliver a high response rate. Protect your marketing investment by working with a full-service direct mail provider, like Valpak of Greater Seattle.
Valpak will work with you to determine the best audience for your campaign. Our team of Seattle direct mail experts will help you target households that are a good fit for your business based on income and purchasing behavior. Valpak of Greater Seattle only mails to high-income households with 30% more income than the local average.1
Contact your local Valpak for Seattle direct mail that’s tailored to your business industry, marketing goals and budget requirements. We’ll show you how advertising in Valpak with a top-performing offer to your core audience at the right frequency can provide marketing success like you’ve never experienced. Because The Blue Envelope® is a shared direct mailer, businesses split the cost of each mailing, making direct mail advertising more affordable for each business.
1. Claritas data with current year projections. January 2019.
With more than 150 franchises in the United States and Canada, we help thousands of businesses reach their best customers. Each year, 469 million envelopes are mailed from our state-of-the-art production center. From paper, to print, to collation, to delivery— the entire process takes place in our massive 470,000-square-foot printing facility. With our fully automated systems, it’s likely that your customer will be the first person to ever touch your ad inside their Valpak envelope. When you choose Valpak for your Seattle direct mail needs, you’re choosing to work with the leader in direct mail advertising.
Research has shown, time and time again, that a multichannel advertising approach delivers the best results. That’s why Valpak of Greater Seattle offers an entire suite of digital marketing products along with our mail pieces. From responsive website design to social media marketing, Valpak is equipped to help you reach your goals. Businesses that add a digital component to their direct mail campaigns, consistently receive higher redemption rates and better ROI. Choose from the following for all of your digital marketing needs:
You’ll be hard-pressed to find other Seattle advertising agencies with Valpak’s performance tracking and data capabilities. Our solutions accurately track how local consumers are responding to your campaigns, enabling you to shift your focus if needed. Your local Seattle advertising consultant will work with you every step of the way to ensure you get the best return on investment.
Contact Valpak of Greater Seattle today to get started on your direct mail marketing campaign.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
Reach 610,000 targeted households monthly in Seattle, Bellevue, Everett, Edmonds and Lynnwood with Valpak of Greater Seattle. Shaded areas on the map below denote a Valpak mailing area of 10,000 homes. Recommended minimum buy of 3 mailing zones for best results.
|Copy Deadline||Households Reached|
|Apr. Schedule||2019 Mail Dates||Apr. 24 2019||Estimated In-Home Date||Apr. 30 2019||Copy Deadline||Apr. 9 2019||Households Reached||650,000|
|May. Schedule||2019 Mail Dates||May. 22 2019||Estimated In-Home Date||May. 28 2019||Copy Deadline||May. 7 2019||Households Reached||650,000|
|Jun. Schedule||2019 Mail Dates||Jun. 26 2019||Estimated In-Home Date||Jul. 2 2019||Copy Deadline||Jun. 11 2019||Households Reached||650,000|
|Jul. Schedule||2019 Mail Dates||Jul. 24 2019||Estimated In-Home Date||Jul. 30 2019||Copy Deadline||Jul. 9 2019||Households Reached||650,000|
|Aug. Schedule||2019 Mail Dates||Aug. 21 2019||Estimated In-Home Date||Aug. 27 2019||Copy Deadline||Aug. 6 2019||Households Reached||650,000|
|Sep. Schedule||2019 Mail Dates||Sep. 25 2019||Estimated In-Home Date||Oct. 1 2019||Copy Deadline||Sep. 10 2019||Households Reached||650,000|
|Oct. Schedule||2019 Mail Dates||Oct. 23 2019||Estimated In-Home Date||Oct. 29 2019||Copy Deadline||Oct. 8 2019||Households Reached||650,000|
|Nov. Schedule||2019 Mail Dates||Nov. 19 2019||Estimated In-Home Date||Nov. 25 2019||Copy Deadline||Nov. 4 2019||Households Reached||650,000|
|Dec. Schedule||2019 Mail Dates||Dec. 26 2019||Estimated In-Home Date||Jan. 2 2020||Copy Deadline||Dec. 9 2019||Households Reached||650,000|
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