Reach up to 670,000 Households in Greater Seattle Each Month


Seattle Direct Mail Advertising

 seattle direct mail advertising Consumers are exposed to thousands of digital ads every day, but the truth is, they’re ignoring most of them. Digital ad space has become crowded and businesses that once saw it as an inexpensive and effective channel for reaching audiences are spending more time, and money, to recoup their investment. With 54% of consumers wanting to receive mail from brands they’re interested in, direct mail remains a dominant marketing channel in today’s digital world.

National brands like McDonald’s, Goodyear and Terminix understand the benefits of direct mail marketing and use it as a core component of their advertising strategies. Local businesses along the eastern Pugent Sound coastline can see just-as-impressive results when their print campaigns are executed thoughtfully. Here’s why:

  • It’s Memorable. Your message and brand are more likely to be remembered by consumers who are introduced to your business when they receive your promotion in their mailboxes.
  • It Gets Response. With a response rate of 3.7%, direct mail gets a higher response than email, paid search, online display and social media.
  • It’s Precise. Direct mail can target specific households based on purchase behavior, income or demographic, in the same way digital advertising does.
  • It’s Relevant. 77% of millennials pay attention to direct mail advertising and 52% will switch brands if they have a coupon.

With close to 140 office locations and over half a century of experience in direct mail advertising, Valpak has mastered the art and science behind an effective direct mail campaign. Valpak works by targeting the best local consumers for your business. With our proprietary data, you can mail to local homes based on geographical location, income and purchasing behaviors. Take it a step further with our industry-leading selective targeting and version your offer to customers based on purchase history. Send loyalty offers, dangle retention perks, reach new customers and more. Get local advertising in Seattle, WA with a full suite of mailing services that fit any size business and budget.

  • Direct Mail Coupons
    • Reach new consumers with our tried-and-true direct mail format. These mini-billboards incentivize local consumers to try and also come back to your business. Custom design your own insert or choose from hundreds of proven designs. Through 52 years of historical data, we can recommend the best offer for your business based on the industry and time of year. These direct mail pieces work great for:
  • Flyers & Circulars
    • Local businesses that need more advertising space than our traditional coupon insert should consider adding flyers and circulars to their Seattle direct mail campaign. Consumers can’t help but notice these larger print formats. Use flyers and circulars to promote your seasonal events or showcase your products and services. Our larger print formats are perfect for:
  • Cardstock effective direct mail postcards
    • With your choice of finish and format, cardstock helps you stand out from traditional coupons. Redemption tracking, the easy way to ensure one-time use of coupons and track response by geography, is one of many ways advertisers can further customize this direct mail option. Cardstock mail pieces work well for:
  • Direct Mail Postcards
    • Customizable postcards deliver maximum response for your marketing dollar. By integrating solo postcards into a Blue Envelope program, you can reach new territories, promote time-sensitive events and seasonal offerings with messaging and formats tailored to your brand. Choose the most effective direct mail postcard size, design and offer for your business. These mail pieces are great for:
    • Valpak PlusOne is an affordable alternative to customizable postcards. This limited-inventory solution mails to the same high-income homes as the Valpak envelope and includes everything you need – from audience targeting to postage – at one low rate!

Mailing Lists – How to Design the Right One

 seattle direct mail targeting A mailing list is one of the most important parts of a Seattle direct mail campaign, but not all mailing lists are created equal. When you purchase a mailing list from a third-party vendor, you run the risk of acquiring an outdated or oversaturated list that won’t deliver a high response rate. Protect your marketing investment by working with a full-service direct mail provider, like Valpak of Greater Seattle.

Valpak will work with you to determine the best audience for your campaign. Our team of Seattle direct mail experts will help you target households that are a good fit for your business based on income and purchasing behavior. Valpak of Greater Seattle mails to high-income households with 33% more income and 24% higher purchasing power than the local average.1

Contact Valpak of Greater Seattle for direct mail that’s tailored to your business industry, marketing goals and budget requirements. We’ll show you how advertising in Valpak with a top-performing offer to your core audience at the right frequency can provide marketing success like you’ve never experienced. Because The Blue Envelope® is a shared direct mailer, businesses split the cost of each mailing, making direct mail advertising more affordable for each business.

Mailing Campaigns with the Best Printing Facility

With close to 140 office locations in the United States and Canada, we help thousands of businesses reach their best customers. Every year, 425 million envelopes are mailed from our state-of-the-art production center. From paper, to print, to collation, to delivery— the entire process takes place in our massive 470,000-square-foot printing facility. With our fully automated systems, it’s likely that your customer will be the first person to ever touch your ad inside their Valpak envelope. When you choose Valpak for your direct mail needs, you’re choosing to work with the national leader in direct mail advertising.

Digital Marketing Solutions in Seattle

 email marketing digital advertising seattle
Research has shown, time and time again, that a multichannel advertising approach delivers the best results. That’s why Valpak of Greater Seattle offers an entire suite of digital marketing products along with our mail pieces. From responsive website design to social media marketing, Valpak is equipped to help you reach your goals. Businesses that add a digital component to their direct mail campaigns, consistently receive higher redemption rates and better ROI. Choose from the following for all of your digital marketing needs:

Businesses in Greater Seattle That We Work With

If you need small business advertising along the eastern Pugent Sound coastline, Valpak of Greater Seattle is the full-service direct mail and digital marketing agency that delivers on its promises. Check out our local coupons page to view the Seattle businesses that trust Valpak with their advertising dollars, including the companies you see below:

“We started with Valpak in November of 2014. We mailed to our first 30,000 homes, and I think we got 40,000 coupons back. Don’t tell me how that happens, but it’s been incredible.” – Tom Peterson, Owner, Original House Of Donuts

Tracking Your Advertising ROI

You’ll be hard-pressed to find other Seattle advertising agencies with Valpak’s performance tracking and data capabilities. Our solutions accurately track how local consumers are responding to your campaigns, enabling you to shift your focus if needed. Your local Seattle advertising consultant will work with you every step of the way to ensure you get the best return on investment. Connect with us on Facebook for more insights on how we can introduce you to the neighborhood.

1. Claritas data with current year projections. February 2020.




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“We started with Valpak in November of 2014. We mailed to our first 30,000 homes, and I think we got 40,000 coupons back. Don’t tell me how that happens, but it’s been incredible.”


Mailing Areas

Contact your Valpak of Greater Seattle advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 670,000 qualified households in the Greater Seattle area for as little as pennies per household.

Mailing Schedule

Aug. Schedule2020 Mail DatesAug. 19 2020Estimated In-Home DateAug. 25 2020Copy DeadlineAug. 4 2020Households Reached670,000
Sep. Schedule2020 Mail DatesSep. 23 2020Estimated In-Home DateSep. 29 2020Copy DeadlineSep. 8 2020Households Reached670,000
Oct. Schedule2020 Mail DatesOct. 21 2020Estimated In-Home DateOct. 27 2020Copy DeadlineOct. 6 2020Households Reached670,000
Nov. Schedule2020 Mail DatesNov. 18 2020Estimated In-Home DateNov. 23 2020Copy DeadlineNov. 3 2020Households Reached670,000
Dec. Schedule2020 Mail DatesDec. 23 2020Estimated In-Home DateDec. 30 2020Copy DeadlineDec. 8 2020Households Reached670,000
Jan. Schedule2020 Mail DatesJan. 20 2021Estimated In-Home DateJan. 26 2021Copy DeadlineJan. 4 2021Households Reached670,000
Feb. Schedule2020 Mail DatesFeb. 17 2021Estimated In-Home DateFeb. 23 2021Copy DeadlineFeb. 2 2021Households Reached670,000
Mar. Schedule2020 Mail DatesMar. 24 2021Estimated In-Home DateMar. 30 2021Copy DeadlineMar. 9 2021Households Reached670,000
Apr. Schedule2020 Mail DatesApr. 21 2021Estimated In-Home DateApr. 27 2021Copy DeadlineApr. 6 2021Households Reached670,000
May. Schedule2020 Mail DatesMay. 19 2021Estimated In-Home DateMay. 25 2021Copy DeadlineMay. 4 2021Households Reached670,000
Jun. Schedule2020 Mail DatesJun. 23 2021Estimated In-Home DateJun. 29 2021Copy DeadlineJun. 8 2021Households Reached670,000
Jul. Schedule2020 Mail DatesJul. 21 2021Estimated In-Home DateJul. 27 2021Copy DeadlineJul. 6 2021Households Reached670,000
Aug. Schedule2020 Mail DatesAug. 18 2021Estimated In-Home DateAug. 24 2021Copy DeadlineAug. 3 2021Households Reached670,000
Sep. Schedule2020 Mail DatesSep. 22 2021Estimated In-Home DateSep. 28 2021Copy DeadlineSep. 7 2021Households Reached670,000
Oct. Schedule2020 Mail DatesOct. 20 2021Estimated In-Home DateOct. 26 2021Copy DeadlineOct. 5 2021Households Reached670,000
Nov. Schedule2020 Mail DatesNov. 17 2021Estimated In-Home DateNov. 23 2021Copy DeadlineNov. 2 2021Households Reached670,000
Dec. Schedule2020 Mail DatesDec. 22 2021Estimated In-Home DateDec. 29 2021Copy DeadlineDec. 7 2021Households Reached670,000

Video Testimonial: Grease Monkey

Doug Hall, owner of Grease Monkey Edmonds, has entrusted Valpak with his advertising for more than 20 years. Doug considers the longstanding partnership a marriage. He says Valpak "has been around for a long time as a powerful name in advertising" and is the No. 1 advertising agency for Grease Monkey. Doug adds Valpak is "good, honest advertising" that "works." If you, too, want a strong marketing partner that will give you the biggest bang for your buck, choose Valpak for your advertising needs.

Valpak in Seattle FAQ

How Much Does It Cost to Advertise with Valpak in Seattle?

Valpak costs as little as 3 to 5 cents per household in Seattle. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Seattle area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.

Where Does Valpak Mail in Seattle and How Often?

Valpak mails to 670,000 top households each month in Seattle, Bellevue, Everett, Edmonds, Issaquah Highlands and Lynnwood. View the Seattle area map and schedule.

What Are Some of the Best Advertising Options Available in Seattle?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Seattle. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Seattle area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Seattle?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and PlusOne™ postcards also reach an audience in Seattle with 33% more income than the average local consumer. For even more targeting capabilities and format options for businesses in the Seattle area, check out our customizable postcards.

Does Valpak Work in Seattle?

You bet it does! Your Valpak rep in Seattle will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.