Reach Up To 130,000 Qualified Households In Greater Springfield Each Month

Map & Schedule

Direct Mail & Digital Marketing Solutions

marketing and advertising for western MassachusettsWhile people may tune out radio and TV spots, or rarely pick up the newspaper, they look through their mail every day – and that’s where you’ll be with Valpak of Western Massachusetts. Fire up long-term business growth in Springfield, MA with Valpak’s powerhouse of targeted direct mail and digital marketing solutions that introduce you to local neighborhoods. Our team of direct marketing experts will design an attention-grabbing insert to showcase your business.

Valpak is a Google Premier Partner, so you can count on us for your online marketing needs too. Get that online presence you’ve always wanted for your business linked to the site for powerful results with search engines. We can create a business profile page or an entire responsive website for your small business and easily optimize it for search engines with our SEO and SEM services.

Small Business Marketing in Western Massachusetts

The beautiful New England region of Western Massachusetts is home to vibrant college towns and top universities and is quickly becoming a health care epicenter. Residents enjoy small town living and locally grown and farmed food, with larger populated area boasting arts, culture and nightlife. Historic landmarks, colonial homes and mountain trails evoke a sense of country charm. Small businesses enjoy the patronage of locals and tourists alike who come to see museums as well as breweries and eateries in the area.

Connect with up to 130,000 targeted households monthly in Springfield, Chicopee, Westfield, Holyoke, West Springfield and Amherst with Valpak of Western Massachusetts.

Valpak’s Blue Envelope reaches Western Massachusetts households with 17% more income than the local average. Valpak consumers in Springfield spend 12% more on dining, 10% more on auto repair and 18% more on entertainment.1

Direct Mail Services for Springfield, MA

Trust in Valpak, with nearly 140 office locations across the U.S. to connect you with the customers most likely to spend money with your business. Review the product offerings below and then speak with your local marketing representative to build a customized direct mail plan that fits your business and budget:
direct mail marketing in western Massachusetts

  • Direct mail coupons – Mailed in The Blue Envelope®, these mini billboards are Valpak’s most popular and affordable direct mail solution.
  • Direct mail flyers –Capture consumer attention and incite action with this larger-print format. Flyers elevate your message and provide optimal exposure.
  • Direct mail cardstock –Customizable options that drive consumer action with your choice of format and finish.
  • Valpak PlusOneTM – Mailed to the same high-income households as The Blue Envelope®, these limited-inventory postcards make it affordable for small businesses to stand out in the mailbox.
  • Solo postcards –Specialty print formats to use between mailings for a true 1-on-1 marketing experience.

1. Compared to the average Springfield consumer. Claritas data with current year projections, Sept. 2019.

Digital Marketing in Western Massachusetts

Add on digital marketing products to your Valpak direct mail marketing campaign and set your business up for success. Review these solutions and let us fill in the gap of what you may be missing out on:
digital marketing services in western Massachusetts

  • Web development –With responsive web design, your website is optimized so visitors can navigate your webpages easily with shorter loading times.
  • Display advertising –Guides local audiences to your business website through eye-catching digital ads placed on apps, popular websites and social media platforms.
  • Search engine optimization (SEO) –Get found by local consumers and increase traffic to your website via analysis, keyword research and content optimization.
  • Search engine marketing (SEM) –With the help of SEM strategies, Valpak can drive search engine traffic to your page with targeted paid ads.
  • Social media marketing –Work with us to build brand awareness and keep conversations flowing on the most popular social channels.

Western Massachusetts Small Businesses That We Work With

Local businesses are happy they chose to partner with Valpak for direct mail and digital marketing. Check out our local coupons page to see the businesses that advertise with us in Springfield, MA, including the ones you see below:

Valpak of Western Massachusetts’ marketing consultants are ready to meet with you to discuss your business goals. Let’s grow together by building a customized plan for your area and industry. Valpak can bring in new customers and positively impact your bottom line with trackable coupon offers and digital solutions.

“Valpak has allowed us to reach out to the community, and to extend the message of the small business, and to bring people into the doors…Valpak gave me a tracking mechanism that actually helped me see the real results.” – Jonas Buehl, Owner, The Crunchy Grocer

“Valpak has brought in new patients and is an important tool in our advertising package. Valpak’s tracking and reporting allows me to see trends as to where the new patients are coming from. This information is valuable in deciding where my marketing can be improved or what has been effective. I recommend Valpak because I believe that marketing should involve a number of areas and print media is still a valuable sector of it.” – Michael P. Fleitz, President, Dr. Fleitz, DDS

Performance Measurement Tools & ROI

Whether you own a restaurant, retail store, medical office, automotive repair shop or any other type of business, Valpak can target your ads to the right audience. Our ability to target households is matched by our ability to track consumer behavior. Valpak’s performance dashboard and call tracking tools give you accurate measurements of the response to your marketing campaigns for improved ROI and better consumer engagement.

Reach out to Valpak of Western Massachusetts to make your business known to qualified households in Springfield, Chicopee, Westfield, Holyoke, West Springfield, Amherst and other nearby cities.




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“Valpak has allowed us to reach out to the community, and to extend the message of the small business, and to bring people into the doors. They’re willing to spend extra time to measure the results and show me that the money that I spend with them every month, which I see as an investment in bringing people into the doors, has a return. Valpak gave me a tracking mechanism that actually helped me see the real results.”


Mailing Areas

Contact your Valpak of Western Massachusetts advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 130,000 qualified households in Springfield and surrounding communities for as little as pennies per household.

Mailing Schedule

Sep. Schedule2020 Mail DatesSep. 2 2020Estimated In-Home DateSep. 5 2020Copy DeadlineAug. 17 2020Households Reached130,000
Oct. Schedule2020 Mail DatesOct. 7 2020Estimated In-Home DateOct. 10 2020Copy DeadlineSep. 21 2020Households Reached130,000
Nov. Schedule2020 Mail DatesNov. 4 2020Estimated In-Home DateNov. 7 2020Copy DeadlineOct. 19 2020Households Reached130,000
Dec. Schedule2020 Mail DatesDec. 1 2020Estimated In-Home DateDec. 4 2020Copy DeadlineNov. 11 2020Households Reached130,000
Jan. Schedule2020 Mail DatesJan. 6 2021Estimated In-Home DateJan. 9 2021Copy DeadlineDec. 16 2020Households Reached130,000
Feb. Schedule2020 Mail DatesFeb. 3 2021Estimated In-Home DateFeb. 6 2021Copy DeadlineJan. 18 2021Households Reached130,000
Mar. Schedule2020 Mail DatesMar. 3 2021Estimated In-Home DateMar. 6 2021Copy DeadlineFeb. 15 2021Households Reached130,000
Apr. Schedule2020 Mail DatesApr. 7 2021Estimated In-Home DateApr. 10 2021Copy DeadlineMar. 22 2021Households Reached130,000
May. Schedule2020 Mail DatesMay. 5 2021Estimated In-Home DateMay. 8 2021Copy DeadlineApr. 19 2021Households Reached130,000
Jun. Schedule2020 Mail DatesJun. 2 2021Estimated In-Home DateJun. 5 2021Copy DeadlineMay. 14 2021Households Reached130,000
Jul. Schedule2020 Mail DatesJul. 7 2021Estimated In-Home DateJul. 10 2021Copy DeadlineJun. 18 2021Households Reached130,000
Aug. Schedule2020 Mail DatesAug. 4 2021Estimated In-Home DateAug. 7 2021Copy DeadlineJul. 19 2021Households Reached130,000
Sep. Schedule2020 Mail DatesSep. 1 2021Estimated In-Home DateSep. 4 2021Copy DeadlineAug. 16 2021Households Reached130,000
Oct. Schedule2020 Mail DatesOct. 6 2021Estimated In-Home DateOct. 9 2021Copy DeadlineSep. 20 2021Households Reached130,000
Nov. Schedule2020 Mail DatesNov. 3 2021Estimated In-Home DateNov. 6 2021Copy DeadlineOct. 18 2021Households Reached130,000
Nov. Schedule2020 Mail DatesNov. 30 2021Estimated In-Home DateDec. 3 2021Copy DeadlineNov. 10 2021Households Reached130,000

Video Testimonial: Lolly's Hallmark

Cathy Lockhart, manager of Lolly’s Hallmark has been a Valpak client for over 6 years. She initially found Valpak to entice new customers with coupon offers. It brings in the demographic and clientele that she was looking to grow her business. Cathy exclaims, “It’s made our business grow. It truly has made our business grow. Valpak has made the difference for us!”

Valpak in Springfield, MA FAQ

How Much Does It Cost to Advertise with Valpak in Springfield, MA?

The cost to advertise with Valpak in Springfield, MA starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Springfield, MA area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Springfield, MA and How Often?

Up to 130,000 top households in Springfield, MA and surrounding communities receive Valpak each month. View the map and schedule for the area.

What Are Some of the Best Advertising Options Available in Springfield, MA?

If you’re looking to advertise your business in Springfield, MA on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Springfield, MA, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Springfield, MA?

With an open rate of 92% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and PlusOne™ postcards target consumers in Springfield, MA with 17% more income than the local average. To explore additional targeting options and direct mail formats for Springfield, MA area businesses, visit our customizable postcards page.

Does Valpak in Springfield, MA Work?

Yes! Springfield, MA businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.