Local Advertising in Springfield

Fire up long-term business growth with Valpak of Western Massachusetts. We offer a powerhouse of direct marketing, digital and mobile channels that reach the audiences you want to engage.

Opening the Blue Envelope of coupons is a monthly ritual for millions of people around the country. While people may tune out radio and TV spots, or rarely pick up the newspaper, they look through their mail every day – and that is where we are. Locally, we can get you into as many as 130,000 qualified households every month.

You choose the households and the type of insert you want. We’ll help you design a standard or cardstock insert to showcase your business. Or you can choose among specialty pieces such as loyalty cards, multi-panel flyers, circulars, coupon booklets, on-envelope ads and solo direct mail pieces.

The combination of shared direct marketing and geo-targeting adds up to an economical way to advertise.  We work with all types of businesses in western Mass. including professional, general and personal services, home and office, health and medical, automotive, restaurants, shops, entertainment and travel.

Get that online presence you’ve always wanted and link it to the valpak.com couponing site. Our Western Massachusetts team is Google AdWords-certified. Count on us to create a Business Profile Page or an entire website for your small business. We can easily optimize it for search engines and include SEO and SEM services as well as social media advertising.

And don’t ignore mobile search. More and more people use their phones and tablets to look for nearby deals when they are out and about. Fifty percent of them buy within one day. It makes good business sense to get a spot on the Valpak mobile app.

Our ability to target demographic areas is matched by our ability to track consumer behavior.  Our Call Tracking tool measures the quantity and quality of phone calls resulting from your printed piece. Pak-Trak also integrates digital responses. Proof of performance for your ad spend is always at your fingertips.

Reach out to Valpak of Western Massachusetts to reach qualified households in Springfield, Chicopee, Westfield, Holyoke, West Springfield, Amherst and other nearby cities.

Valpak of Western Massachusetts is an independently owned Valpak franchise

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