Reach Up To 130,000 Qualified Households In Greater Springfield Each Month

Map & Schedule

Direct Mail & Digital Marketing Solutions

marketing and advertising for western MassachusettsWhile people may tune out radio and TV spots, or rarely pick up the newspaper, they look through their mail every day – and that’s where you’ll be with Valpak of Western Massachusetts. Fire up long-term business growth in Springfield, MA with Valpak’s powerhouse of targeted direct mail and digital marketing solutions that introduce you to local neighborhoods. Our team of direct marketing experts will design an attention-grabbing insert to showcase your business.

Valpak is a Google Premier Partner, so you can count on us for your online marketing needs too. Get that online presence you’ve always wanted for your business linked to the site for powerful results with search engines. We can create a business profile page or an entire responsive website for your small business and easily optimize it for search engines with our SEO and SEM services.

Small Business Marketing in Western Massachusetts

The beautiful New England region of Western Massachusetts is home to vibrant college towns and top universities and is quickly becoming a health care epicenter. Residents enjoy small town living and locally grown and farmed food, with larger populated area boasting arts, culture and nightlife. Historic landmarks, colonial homes and mountain trails evoke a sense of country charm. Small businesses enjoy the patronage of locals and tourists alike who come to see museums as well as breweries and eateries in the area.

Connect with up to 130,000 targeted households monthly in Springfield, Chicopee, Westfield, Holyoke, West Springfield and Amherst with Valpak of Western Massachusetts. You can also advertise to more than 1 million consumers statewide every month in the Boston, Plymouth and Cape Cod areas.

Valpak’s Blue Envelope reaches Western Massachusetts households with 17% more income and 13% higher purchasing power than the local average. Plus, 93% of households that receive Valpak open it and 82% look at every ad inside so your business will get seen!

Direct Mail Services for Springfield, MA

Trust in Valpak, with nearly 140 office locations across the U.S. to connect you with the customers most likely to spend money with your business. Review the product offerings below and then speak with your local marketing representative to build a customized direct mail plan that fits your business and budget:
direct mail marketing in western Massachusetts

  • Direct mail coupons – Mailed in The Blue Envelope®, these mini billboards are Valpak’s most popular and affordable direct mail solution.
  • Circulars/flyers –Capture consumer attention and incite action with this larger-print format. Flyers elevate your message and provide optimal exposure.
  • Specialty formats –Customizable options that drive consumer action with your choice of format and finish.
  • Valpak neighborhood-targeted postcards – Mailed to the same high-income households as The Blue Envelope®, these limited-inventory postcards make it affordable for small businesses to stand out in the mailbox.
  • Solo postcards –Specialty print formats to use between mailings for a true 1-on-1 marketing experience.


Digital Marketing in Western Massachusetts

Add on digital marketing products to your Valpak direct mail marketing campaign and set your business up for success. Review these solutions and let us fill in the gap of what you may be missing out on:
digital marketing services in western Massachusetts

  • Web development –With responsive web design, your website is optimized so visitors can navigate your webpages easily with shorter loading times.
  • Display advertising –Guides local audiences to your business website through eye-catching digital ads placed on apps, popular websites and social media platforms.
  • Search engine marketing (SEM) –With the help of SEM strategies, Valpak can drive search engine traffic to your page with targeted paid ads.
  • Social media advertising –Work with us to build brand awareness and keep conversations flowing with two ad programs on the most popular social channels.

Western Massachusetts Small Businesses That We Work With

Local businesses are happy they chose to partner with Valpak for direct mail and digital marketing. Check out our local coupons page to see the businesses that advertise with us in Springfield, MA.

Valpak of Western Massachusetts’ marketing consultants are ready to meet with you to discuss your business goals. Let’s grow together by building a customized plan for your area and industry. Valpak can bring in new customers and positively impact your bottom line with trackable coupon offers and digital solutions.

“Valpak has allowed us to reach out to the community, and to extend the message of the small business, and to bring people into the doors…Valpak gave me a tracking mechanism that actually helped me see the real results.” – Jonas Buehl, Owner, The Crunchy Grocer

“Valpak has brought in new patients and is an important tool in our advertising package. Valpak’s tracking and reporting allows me to see trends as to where the new patients are coming from. This information is valuable in deciding where my marketing can be improved or what has been effective. I recommend Valpak because I believe that marketing should involve a number of areas and print media is still a valuable sector of it.” – Michael P. Fleitz, President, Dr. Fleitz, DDS

Performance Measurement Tools & ROI

Whether you own a restaurant, retail store, medical office, automotive repair shop or any other type of business, Valpak can target your ads to the right audience. Our ability to target households is matched by our ability to track consumer behavior. Valpak’s performance dashboard and call tracking tools give you accurate measurements of the response to your marketing campaigns for improved ROI and better consumer engagement.

Reach out to Valpak of Western Massachusetts to make your business known to qualified households in Springfield, Chicopee, Westfield, Holyoke, West Springfield, Amherst and other nearby cities.


Source: Claritas data with current year projections, July 2021 (compared to the average Springfield consumer).




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“Valpak has allowed us to reach out to the community, and to extend the message of the small business, and to bring people into the doors. They’re willing to spend extra time to measure the results and show me that the money that I spend with them every month, which I see as an investment in bringing people into the doors, has a return. Valpak gave me a tracking mechanism that actually helped me see the real results.”


Mailing Areas

Contact your Valpak of Western Massachusetts advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 130,000 qualified households in Springfield and surrounding communities for as little as pennies per household.

Mailing Schedule

Oct. Schedule2021 Mail DatesOct. 6 2021Estimated In-Home DateOct. 9 2021Copy DeadlineSep. 20 2021Households Reached130,000
Nov. Schedule2021 Mail DatesNov. 3 2021Estimated In-Home DateNov. 6 2021Copy DeadlineOct. 18 2021Households Reached130,000
Nov. Schedule2021 Mail DatesNov. 30 2021Estimated In-Home DateDec. 3 2021Copy DeadlineNov. 10 2021Households Reached130,000
Jan. Schedule2021 Mail DatesJan. 5 2022Estimated In-Home DateJan. 8 2022Copy DeadlineDec. 15 2021Households Reached130,000
Feb. Schedule2021 Mail DatesFeb. 2 2022Estimated In-Home DateFeb. 5 2022Copy DeadlineJan. 17 2022Households Reached130,000
Mar. Schedule2021 Mail DatesMar. 2 2022Estimated In-Home DateMar. 5 2022Copy DeadlineFeb. 14 2022Households Reached130,000
Apr. Schedule2021 Mail DatesApr. 6 2022Estimated In-Home DateApr. 9 2022Copy DeadlineMar. 21 2022Households Reached130,000
May. Schedule2021 Mail DatesMay. 4 2022Estimated In-Home DateMay. 7 2022Copy DeadlineApr. 18 2022Households Reached130,000
Jun. Schedule2021 Mail DatesJun. 1 2022Estimated In-Home DateJun. 4 2022Copy DeadlineMay. 13 2022Households Reached130,000
Jul. Schedule2021 Mail DatesJul. 6 2022Estimated In-Home DateJul. 9 2022Copy DeadlineJun. 17 2022Households Reached130,000
Aug. Schedule2021 Mail DatesAug. 3 2022Estimated In-Home DateAug. 6 2022Copy DeadlineJul. 18 2022Households Reached130,000
Aug. Schedule2021 Mail DatesAug. 31 2022Estimated In-Home DateSep. 3 2022Copy DeadlineAug. 15 2022Households Reached130,000
Oct. Schedule2021 Mail DatesOct. 5 2022Estimated In-Home DateOct. 8 2022Copy DeadlineSep. 19 2022Households Reached130,000
Nov. Schedule2021 Mail DatesNov. 1 2022Estimated In-Home DateNov. 4 2022Copy DeadlineOct. 14 2022Households Reached130,000
Nov. Schedule2021 Mail DatesNov. 29 2022Estimated In-Home DateDec. 2 2022Copy DeadlineNov. 9 2022Households Reached130,000

Video Testimonial: Lolly's Hallmark

Cathy Lockhart, manager of Lolly’s Hallmark has been a Valpak client for over 6 years. She initially found Valpak to entice new customers with coupon offers. It brings in the demographic and clientele that she was looking to grow her business. Cathy exclaims, “It’s made our business grow. It truly has made our business grow. Valpak has made the difference for us!”

Valpak in Springfield, MA FAQ

How Much Does It Cost to Advertise with Valpak in Springfield, MA?

The cost to advertise with Valpak in Springfield, MA starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Springfield, MA area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Springfield, MA and How Often?

Up to 130,000 top households in Springfield, MA and surrounding communities receive Valpak each month. You can also advertise to more than 1 million consumers statewide, including Boston, Plymouth and Cape Cod. View the map and schedule for the Springfield area.

What Are Some of the Best Advertising Options Available in Springfield, MA?

If you’re looking to advertise your business in Springfield, MA on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Springfield, MA, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Springfield, MA?

With an open rate of 93% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards reach consumers in Springfield, MA with 17% more income than the local average. To explore additional targeting options and direct mail formats for Springfield, MA area businesses, visit our customizable postcards page.

Does Valpak in Springfield, MA Work?

Yes! Springfield, MA businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.