While people may tune out radio and TV spots, or rarely pick up the newspaper, they look through their mail every day – and that’s where you’ll be with Valpak of Western Massachusetts. Fire up long-term business growth in Springfield, MA with Valpak’s powerhouse of targeted direct mail and digital marketing solutions that introduce you to local neighborhoods. Our team of direct marketing experts will design an attention-grabbing insert to showcase your business.
Valpak is a Google Premier Partner, so you can count on us for your online marketing needs too. Get that online presence you’ve always wanted for your business linked to the valpak.com site for powerful results with search engines. We can create a business profile page or an entire responsive website for your small business and easily optimize it for search engines with our SEO and SEM services.
The beautiful New England region of Western Massachusetts is home to vibrant college towns and top universities and is quickly becoming a health care epicenter. Residents enjoy small town living and locally grown and farmed food, with larger populated area boasting arts, culture and nightlife. Historic landmarks, colonial homes and mountain trails evoke a sense of country charm. Small businesses enjoy the patronage of locals and tourists alike who come to see museums as well as breweries and eateries in the area.
Connect with up to 130,000 targeted households monthly in Springfield, Chicopee, Westfield, Holyoke, West Springfield and Amherst with Valpak of Western Massachusetts.
Valpak’s Blue Envelope reaches Western Massachusetts households with 17% more income than the local average. Valpak consumers in Springfield spend 12% more on dining, 10% more on auto repair and 18% more on entertainment.1
Trust in Valpak, with nearly 140 office locations across the U.S. to connect you with the customers most likely to spend money with your business. Review the product offerings below and then speak with your local marketing representative to build a customized direct mail plan that fits your business and budget:
1. Compared to the average Springfield consumer. Claritas data with current year projections, Sept. 2019.
Add on digital marketing products to your Valpak direct mail marketing campaign and set your business up for success. Review these solutions and let us fill in the gap of what you may be missing out on:
Local businesses are happy they chose to partner with Valpak for direct mail and digital marketing. Check out our local coupons page to see the businesses that advertise with us in Springfield, MA, including the ones you see below:
Valpak of Western Massachusetts’ marketing consultants are ready to meet with you to discuss your business goals. Let’s grow together by building a customized plan for your area and industry. Valpak can bring in new customers and positively impact your bottom line with trackable coupon offers and digital solutions.
“Valpak has allowed us to reach out to the community, and to extend the message of the small business, and to bring people into the doors…Valpak gave me a tracking mechanism that actually helped me see the real results.” – Jonas Buehl, Owner, The Crunchy Grocer
“Valpak has brought in new patients and is an important tool in our advertising package. Valpak’s tracking and reporting allows me to see trends as to where the new patients are coming from. This information is valuable in deciding where my marketing can be improved or what has been effective. I recommend Valpak because I believe that marketing should involve a number of areas and print media is still a valuable sector of it.” – Michael P. Fleitz, President, Dr. Fleitz, DDS
Whether you own a restaurant, retail store, medical office, automotive repair shop or any other type of business, Valpak can target your ads to the right audience. Our ability to target households is matched by our ability to track consumer behavior. Valpak’s performance dashboard and call tracking tools give you accurate measurements of the response to your marketing campaigns for improved ROI and better consumer engagement.
Reach out to Valpak of Western Massachusetts to make your business known to qualified households in Springfield, Chicopee, Westfield, Holyoke, West Springfield, Amherst and other nearby cities.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“Valpak has allowed us to reach out to the community, and to extend the message of the small business, and to bring people into the doors. They’re willing to spend extra time to measure the results and show me that the money that I spend with them every month, which I see as an investment in bringing people into the doors, has a return. Valpak gave me a tracking mechanism that actually helped me see the real results.”
JONAS BUEHL, OWNER, THE CRUNCHY GROCER
Contact your Valpak of Western Massachusetts advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 130,000 qualified households in Springfield and surrounding communities for as little as pennies per household.
|Copy Deadline||Households Reached|
|Sep. Schedule||2020 Mail Dates||Sep. 2 2020||Estimated In-Home Date||Sep. 5 2020||Copy Deadline||Aug. 17 2020||Households Reached||130,000|
|Oct. Schedule||2020 Mail Dates||Oct. 7 2020||Estimated In-Home Date||Oct. 10 2020||Copy Deadline||Sep. 21 2020||Households Reached||130,000|
|Nov. Schedule||2020 Mail Dates||Nov. 4 2020||Estimated In-Home Date||Nov. 7 2020||Copy Deadline||Oct. 19 2020||Households Reached||130,000|
|Dec. Schedule||2020 Mail Dates||Dec. 1 2020||Estimated In-Home Date||Dec. 4 2020||Copy Deadline||Nov. 11 2020||Households Reached||130,000|
|Jan. Schedule||2020 Mail Dates||Jan. 6 2021||Estimated In-Home Date||Jan. 9 2021||Copy Deadline||Dec. 16 2020||Households Reached||130,000|
|Feb. Schedule||2020 Mail Dates||Feb. 3 2021||Estimated In-Home Date||Feb. 6 2021||Copy Deadline||Jan. 18 2021||Households Reached||130,000|
|Mar. Schedule||2020 Mail Dates||Mar. 3 2021||Estimated In-Home Date||Mar. 6 2021||Copy Deadline||Feb. 15 2021||Households Reached||130,000|
|Apr. Schedule||2020 Mail Dates||Apr. 7 2021||Estimated In-Home Date||Apr. 10 2021||Copy Deadline||Mar. 22 2021||Households Reached||130,000|
|May. Schedule||2020 Mail Dates||May. 5 2021||Estimated In-Home Date||May. 8 2021||Copy Deadline||Apr. 19 2021||Households Reached||130,000|
|Jun. Schedule||2020 Mail Dates||Jun. 2 2021||Estimated In-Home Date||Jun. 5 2021||Copy Deadline||May. 14 2021||Households Reached||130,000|
|Jul. Schedule||2020 Mail Dates||Jul. 7 2021||Estimated In-Home Date||Jul. 10 2021||Copy Deadline||Jun. 18 2021||Households Reached||130,000|
|Aug. Schedule||2020 Mail Dates||Aug. 4 2021||Estimated In-Home Date||Aug. 7 2021||Copy Deadline||Jul. 19 2021||Households Reached||130,000|
|Sep. Schedule||2020 Mail Dates||Sep. 1 2021||Estimated In-Home Date||Sep. 4 2021||Copy Deadline||Aug. 16 2021||Households Reached||130,000|
|Oct. Schedule||2020 Mail Dates||Oct. 6 2021||Estimated In-Home Date||Oct. 9 2021||Copy Deadline||Sep. 20 2021||Households Reached||130,000|
|Nov. Schedule||2020 Mail Dates||Nov. 3 2021||Estimated In-Home Date||Nov. 6 2021||Copy Deadline||Oct. 18 2021||Households Reached||130,000|
|Nov. Schedule||2020 Mail Dates||Nov. 30 2021||Estimated In-Home Date||Dec. 3 2021||Copy Deadline||Nov. 10 2021||Households Reached||130,000|
The cost to advertise with Valpak in Springfield, MA starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Springfield, MA area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Up to 130,000 top households in Springfield, MA and surrounding communities receive Valpak each month. View the map and schedule for the area.
If you’re looking to advertise your business in Springfield, MA on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Springfield, MA, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
With an open rate of 92% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and PlusOne™ postcards target consumers in Springfield, MA with 17% more income than the local average. To explore additional targeting options and direct mail formats for Springfield, MA area businesses, visit our customizable postcards page.
Yes! Springfield, MA businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
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