Reach Up To 130,000 Qualified Households In Greater Springfield Each Month

Map & Schedule

Direct Mail & Digital Marketing Solutions

While people may tune out radio and TV spots, or rarely pick up the newspaper, they look through their mail every day – and that’s where you’ll be with Valpak of Western Massachusetts. Fire up long-term business growth in Springfield, MA with Valpak of Western Massachusetts. We offer a powerhouse of targeted direct mail and digital marketing solutions that introduce you to local neighborhoods.

Our team of direct marketing experts will design an attention-grabbing insert to showcase your business, whether it’s a restaurant, retail store, medical office, automotive repair shop, or any other business type. When it comes to inserts in the Valpak Envelope, you have the choice of:

Valpak is a Google Premier Partner, so you can count on us for your online marketing needs too. Get that online presence you’ve always wanted for your business linked to the site for powerful results with search engines. We can create a business profile page or an entire responsive website for your small business and easily optimize it for search engines with our SEO and SEM services.

Performance Measurement Tools & ROI

Whether you own a restaurant, retail store, medical office, automotive repair shop or any other type of business, Valpak can target your ads to the right audience. Our ability to target households is matched by our ability to track consumer behavior. Valpak’s performance dashboard and call tracking tools give you accurate measurements of the response to your marketing campaigns for improved ROI and better consumer engagement.

Reach out to Valpak of Western Massachusetts to make your business known to qualified households in Springfield, Chicopee, Westfield, Holyoke, West Springfield, Amherst and other nearby cities.




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“Valpak has allowed us to reach out to the community, and to extend the message of the small business, and to bring people into the doors. They’re willing to spend extra time to measure the results and show me that the money that I spend with them every month, which I see as an investment in bringing people into the doors, has a return. Valpak gave me a tracking mechanism that actually helped me see the real results.”


Mailing Areas

For specific dates and coverage, contact your Valpak of Western Massachusetts representative.

Mailing Schedule

May. Schedule2019 Mail DatesMay. 8 2019Estimated In-Home DateMay. 11 2019Copy DeadlineApr. 22 2019Households Reached130,000
Jun. Schedule2019 Mail DatesJun. 5 2019Estimated In-Home DateJun. 8 2019Copy DeadlineMay. 17 2019Households Reached130,000
Jul. Schedule2019 Mail DatesJul. 10 2019Estimated In-Home DateJul. 13 2019Copy DeadlineJun. 21 2019Households Reached130,000
Aug. Schedule2019 Mail DatesAug. 7 2019Estimated In-Home DateAug. 10 2019Copy DeadlineJul. 22 2019Households Reached130,000
Sep. Schedule2019 Mail DatesSep. 4 2019Estimated In-Home DateSep. 7 2019Copy DeadlineAug. 16 2019Households Reached130,000
Oct. Schedule2019 Mail DatesOct. 9 2019Estimated In-Home DateOct. 12 2019Copy DeadlineSep. 23 2019Households Reached130,000
Nov. Schedule2019 Mail DatesNov. 6 2019Estimated In-Home DateNov. 9 2019Copy DeadlineOct. 21 2019Households Reached130,000
Dec. Schedule2019 Mail DatesDec. 2 2019Estimated In-Home DateDec. 5 2019Copy DeadlineNov. 12 2019Households Reached130,000

Valpak of Western Massachusetts is an independently owned Valpak franchise.

Video Testimonial: Lolly's Hallmark