Meet me in St. Louis where the corporate headquarters of Anheuser-Busch, Energizer, Edward Jones, Purina and other powerhouse brands have solidified the Gateway of the West as the gateway to business opportunity. Local advertising agencies and marketing companies such as UPBrand Collaborative, BAM Marketing and Cannonball have their pick of large-scale clients with seemingly unlimited budgetary resources for marketing and advertising. As a St. Louis small business owner, does it make sense for you to partner with a large advertising agency? Moreover, can you afford it? If not, how do you garner attention against such goliath brands?
Don’t waste precious time comparing St. Louis advertising agency lists, such as the “20 Best St. Louis Advertising Agencies” or “St. Louis Largest Agencies” as this mundane exercise won’t help you get the best St. Louis marketing for the best price. Make the smart choice – Valpak of Greater St. Louis – a refreshing change from the expensive, impersonal advertising agencies in Northeast Missouri. Here’s why:
With the cornerstone of the Valpak brand, our signature Blue Envelope, your business can reach up to 300,000 Greater St. Louis households for less with the cost savings of shared direct mail. Compared to the average St. Louis consumer, Valpak targets an audience with 41% more income that spends 15% more on automotive maintenance/repair, 21% more at restaurants and 27% more on home improvement.1 We’ll help you target your St. Louis advertising to reach your core customers with a lean-design ad that generates results. Choose from these printed formats to advertise your products/services:
The best marketing firms can’t emulate the audience targeting capabilities of Valpak direct mail. Contact your Valpak St. Louis advertising consultant for a free audit of your current marketing. We’ll also provide recommendations on where to fill in the gaps to achieve the best return on investment.
1. Compared to the average Greater St. Louis consumer. Claritas data with current year projections, September 2018.
You’ve surely heard a radio ad or two when driving your daily commute. In fact, 93% of adults 18+ listen to radio each week. Radio advertising comes in many forms, from on-air personality endorsements and traffic report sponsorships to live reads and produced spots. Costs for radio ads are just as varied, impacted by when the ad airs, how long it runs and how often you run it. For example, a 15-second radio ad on Z107.7 during morning rush hour would cost more than a longer ad in a less desirable day-part on the same station. Expect to spend hundreds if not thousands per week to achieve your desired return on investment. If you decide to advertise via streaming services like Spotify too, DIY radio campaigns with little or no targeting start at a few hundred dollars while the base price of a turnkey nationwide campaign runs around $25,000.
Compared to TV advertising, radio advertising in St. Louis is relatively cheap. However, there are a few disadvantages. While you are certainly targeting a specific audience with your advertising, this audience is often distracted: working, driving, cleaning, cooking, etc. Let’s say you promote your website or phone number in a radio ad. Would the listener have a pen ready to jot it down or would they have to rely on memory? Unlike a direct mail or digital ad, there’s nothing to refer back to once a radio spot ends. You’re also relying on the listener to connect with you brand via sound alone. Finally, how will you know the response to your radio ad? Would you take the extra step of asking each customer how they heard about you? Wouldn’t you rather use a St. Louis advertising medium with robust reporting capabilities? You should consider the one-two punch of direct mail and digital to increase your sales with measurable results.
For 50 years, Valpak has been known as the leader in direct mail advertising. But just like any other company, we’ve adapted to the changing landscape of marketing and now provide a plethora of digital solutions to alleviate our clients’ pain points and elevate their brand awareness. In conjunction with a still-relevant direct mail piece, we recommend digital marketing to expand the shelf life and success of your marketing endeavors. Our digital advertising solutions include:
Valpak has the unique distinction of being recognized as a Google Premier Partner and your Valpak of Greater St. Louis advertising team is Google AdWords-certified to deliver solid revenue and client growth. Contact your local media experts today to get started.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“Many homes I go into and I see the Valpak coupon sitting right on the table as I walk in, and that is nice to know. We get very good response. I can tell in my schedule when a mailing goes out because I get busier. So it has been successful. That is why we keep with it.”
MIKE SCAPERATO, PARTNER, BIDWELL HOME IMPROVEMENT
Target qualified Missouri households in cities across St. Louis, St. Charles and Jefferson counties. For specific dates and coverage, contact your Valpak of Greater St. Louis representative.
|Copy Deadline||Households Reached|
|Oct. Schedule||2018 Mail Dates||Oct. 6 2018||Estimated In-Home Date||Oct. 9 2018||Copy Deadline||Sep. 21 2018||Households Reached||300,000|
|Nov. Schedule||2018 Mail Dates||Nov. 3 2018||Estimated In-Home Date||Nov. 6 2018||Copy Deadline||Oct. 19 2018||Households Reached||300,000|
|Dec. Schedule||2018 Mail Dates||Dec. 1 2018||Estimated In-Home Date||Dec. 4 2018||Copy Deadline||Nov. 14 2018||Households Reached||300,000|
|Jan. Schedule||2018 Mail Dates||Jan. 5 2019||Estimated In-Home Date||Jan. 8 2019||Copy Deadline||Dec. 20 2018||Households Reached||300,000|
|Feb. Schedule||2018 Mail Dates||Feb. 2 2019||Estimated In-Home Date||Feb. 5 2019||Copy Deadline||Jan. 18 2019||Households Reached||300,000|
|Mar. Schedule||2018 Mail Dates||Mar. 2 2019||Estimated In-Home Date||Mar. 5 2019||Copy Deadline||Feb. 15 2019||Households Reached||300,000|
|Apr. Schedule||2018 Mail Dates||Apr. 6 2019||Estimated In-Home Date||Apr. 9 2019||Copy Deadline||Mar. 22 2019||Households Reached||300,000|
|May. Schedule||2018 Mail Dates||May. 4 2019||Estimated In-Home Date||May. 7 2019||Copy Deadline||Apr. 19 2019||Households Reached||300,000|
|Jun. Schedule||2018 Mail Dates||Jun. 1 2019||Estimated In-Home Date||Jun. 4 2019||Copy Deadline||May. 16 2019||Households Reached||300,000|
|Jul. Schedule||2018 Mail Dates||Jul. 6 2019||Estimated In-Home Date||Jul. 9 2019||Copy Deadline||Jun. 20 2019||Households Reached||300,000|
|Aug. Schedule||2018 Mail Dates||Aug. 3 2019||Estimated In-Home Date||Aug. 6 2019||Copy Deadline||Jul. 19 2019||Households Reached||300,000|
|Aug. Schedule||2018 Mail Dates||Aug. 31 2019||Estimated In-Home Date||Sep. 3 2019||Copy Deadline||Aug. 16 2019||Households Reached||300,000|
|Oct. Schedule||2018 Mail Dates||Oct. 5 2019||Estimated In-Home Date||Oct. 8 2019||Copy Deadline||Sep. 20 2019||Households Reached||300,000|
|Nov. Schedule||2018 Mail Dates||Nov. 2 2019||Estimated In-Home Date||Nov. 5 2019||Copy Deadline||Oct. 18 2019||Households Reached||300,000|
|Nov. Schedule||2018 Mail Dates||Nov. 30 2019||Estimated In-Home Date||Dec. 3 2019||Copy Deadline||Nov. 13 2019||Households Reached||300,000|
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