St. Louis Advertising and Marketing

Reach up to 300,000 Households in Northeast Missouri Each Month

You’ve surely heard a radio ad or two when driving your daily commute. In fact, 93% of adults 18+ listen to radio each week. Radio advertising comes in many forms, from on-air personality endorsements and traffic report sponsorships to live reads and produced spots. Costs for radio ads are just as varied, impacted by when the ad airs, how long it runs and how often you run it. For example, a 15-second radio ad on Z107.7 during morning rush hour would cost more than a longer ad in a less desirable day-part on the same station. Expect to spend hundreds if not thousands per week to achieve your desired return on investment. If you decide to advertise via streaming services like Spotify too, DIY radio campaigns with little or no targeting start at a few hundred dollars while the base price of a turnkey nationwide campaign runs around $25,000.

Compared to TV advertising, radio advertising in St. Louis is relatively cheap. However, there are a few disadvantages. While you are certainly targeting a specific audience with your advertising, this audience is often distracted: working, driving, cleaning, cooking, etc. Let’s say you promote your website or phone number in a radio ad. Would the listener have a pen ready to jot it down or would they have to rely on memory? Unlike a direct mail or digital ad, there’s nothing to refer back to once a radio spot ends. You’re also relying on the listener to connect with you brand via sound alone. Finally, how will you know the response to your radio ad? Would you take the extra step of asking each customer how they heard about you? Wouldn’t you rather use a St. Louis advertising medium with robust reporting capabilities? You should consider the one-two punch of direct mail and digital to increase your sales with measurable results.

Digital Marketing for St. Louis Advertising

For 50 years, Valpak has been known as the leader in direct mail advertising. But just like any other company, we’ve adapted to the changing landscape of marketing and now provide a plethora of digital solutions to alleviate our clients’ pain points and elevate their brand awareness. In conjunction with a still-relevant direct mail piece, we recommend digital marketing to expand the shelf life and success of your marketing endeavors. Our digital advertising solutions include:

• Business listing on the Valpak app and valpak.com
• Website development customized to your needs
• Search engine marketing to increase site traffic
• Search engine optimization to increase rankings
• Display advertising to improve website visibility
• Social media marketing to engage your customers

Valpak has the unique distinction of being recognized as a Google Premier Partner and your Valpak of Greater St. Louis advertising team is Google AdWords-certified to deliver solid revenue and client growth. Contact your local media experts today to get started.

“Valpak continues to be a staple for our business. Leads generated are serious buyers that produce profitable business month after month. Valpak understands the importance of brand recognition and helps their customers achieve that and more. [Valpak.com] furthers brand awareness and markets to other demographics that may have gone untouched.

John Redwine, III, Craig & Son Concrete