Reach up to 350,000 Households in Northeast Missouri Each Month

Map & Schedule

St. Louis Ad Agencies – The Pros & Cons

Meet me in St. Louis where the corporate headquarters of Anheuser-Busch, Energizer, Edward Jones, Purina and other powerhouse brands have solidified the Gateway of the West as the gateway to business opportunity. Local advertising agencies and marketing companies such as UPBrand Collaborative, BAM Marketing and Cannonball have their pick of large-scale clients with seemingly unlimited budgetary resources for marketing and advertising. As a St. Louis small business owner, does it make sense for you to partner with a large advertising agency? Moreover, can you afford it? If not, how do you garner attention against such goliath brands?

5 Cons of Large Advertising Agencies

  1. Expensive to hire and retain advertising services
  2. Unfamiliar with your brand, product and competitors
  3. Fighting for attention with hundreds of other clients
  4. Lack of customer service and no clear point of contact
  5. Slow turnaround on disappointing creative deliverables

Don’t waste precious time comparing St. Louis advertising agency lists, such as the “20 Best St. Louis Advertising Agencies” or “St. Louis Largest Agencies” as this mundane exercise won’t help you get the best St. Louis marketing for the best price. Make the smart choice – Valpak of Greater St. Louis – a refreshing change from the expensive, impersonal advertising agencies in Northeast Missouri. Here’s why:

5 Pros of Valpak St. Louis Advertising Agency

  1. One-on-one attention to your business goals/needs
  2. Budget-friendly marketing tools with impressive results
  3. Unmatched local and industry advertising expertise
  4. 24/7 ad performance tracking for marketing ROI
  5. Proven results across channels – direct mail and digital

successful advertising to customers shoppingWith the cornerstone of the Valpak brand, our signature Blue Envelope, your business can reach up to 350,000 Greater St. Louis households for less with the cost savings of shared direct mail. Compared to the average St. Louis consumer, Valpak targets an audience with 41% more income that spends 15% more on automotive maintenance/repair, 21% more at restaurants and 27% more on home improvement.1 We’ll help you target your St. Louis advertising to reach your core customers with a lean-design ad that generates results. Choose from these printed formats to advertise your products/services:

  • Coupons to give consumers a reason to try your business
  • Flyers to promote limited-time offers or a product menu
  • Cardstock to encourage repeat visits and customer loyalty
  • Solo mail to stay top of mind in between Valpak mailings

The best marketing firms can’t emulate the audience targeting capabilities of Valpak direct mail. Contact your Valpak St. Louis advertising consultant for a free audit of your current marketing. We’ll also provide recommendations on where to fill in the gaps to achieve the best return on investment.

1. Compared to the average Greater St. Louis consumer. Claritas data with current year projections, September 2018.

Does Radio Advertising Work in St. Louis?

You’ve surely heard a radio ad or two when driving your daily commute. In fact, 93% of adults 18+ listen to radio each week. Radio advertising comes in many forms, from on-air personality endorsements and traffic report sponsorships to live reads and produced spots. Costs for radio ads are just as varied, impacted by when the ad airs, how long it runs and how often you run it. For example, a 15-second radio ad on Z107.7 during morning rush hour would cost more than a longer ad in a less desirable day-part on the same station. Expect to spend hundreds if not thousands per week to achieve your desired return on investment. If you decide to advertise via streaming services like Spotify too, DIY radio campaigns with little or no targeting start at a few hundred dollars while the base price of a turnkey nationwide campaign runs around $25,000.obsolete radio advertising

Compared to TV advertising, radio advertising in St. Louis is relatively cheap. However, there are a few disadvantages. While you are certainly targeting a specific audience with your advertising, this audience is often distracted: working, driving, cleaning, cooking, etc. Let’s say you promote your website or phone number in a radio ad. Would the listener have a pen ready to jot it down or would they have to rely on memory? Unlike a direct mail or digital ad, there’s nothing to refer back to once a radio spot ends. You’re also relying on the listener to connect with you brand via sound alone. Finally, how will you know the response to your radio ad? Would you take the extra step of asking each customer how they heard about you? Wouldn’t you rather use a St. Louis advertising medium with robust reporting capabilities? You should consider the one-two punch of direct mail and digital to increase your sales with measurable results.

Digital Marketing for St. Louis Advertising

For more than 50 years, Valpak has been known as the leader in direct mail advertising. But just like any other company, we’ve adapted to the changing landscape of marketing and now provide a plethora of digital solutions to alleviate our clients’ pain points and elevate their brand awareness. In conjunction with a still-relevant direct mail piece, we recommend digital marketing to expand the shelf life and success of your marketing endeavors. Our digital advertising solutions include:

Valpak has the unique distinction of being recognized as a Google Premier Partner and your Valpak of Greater St. Louis advertising team is Google Ads certified to deliver solid revenue and client growth. Contact your local media experts today to get started.




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“Valpak continues to be a staple for our business. Leads generated are serious buyers that produce profitable business month after month. Valpak understands the importance of brand recognition and helps their customers achieve that and more. [] furthers brand awareness and markets to other demographics that may have gone untouched.

John Redwine, III, Craig & Son Concrete

Mailing Areas

Target qualified Missouri households in cities across St. Louis, St. Charles and Jefferson counties. For specific dates and coverage, contact your Valpak of Greater St. Louis representative.

Mailing Schedule

May. Schedule2019 Mail DatesMay. 4 2019Estimated In-Home DateMay. 7 2019Copy DeadlineApr. 19 2019Households Reached350,000
Jun. Schedule2019 Mail DatesJun. 1 2019Estimated In-Home DateJun. 4 2019Copy DeadlineMay. 16 2019Households Reached350,000
Jul. Schedule2019 Mail DatesJul. 6 2019Estimated In-Home DateJul. 9 2019Copy DeadlineJun. 20 2019Households Reached350,000
Aug. Schedule2019 Mail DatesAug. 3 2019Estimated In-Home DateAug. 6 2019Copy DeadlineJul. 19 2019Households Reached350,000
Aug. Schedule2019 Mail DatesAug. 31 2019Estimated In-Home DateSep. 3 2019Copy DeadlineAug. 16 2019Households Reached350,000
Oct. Schedule2019 Mail DatesOct. 5 2019Estimated In-Home DateOct. 8 2019Copy DeadlineSep. 20 2019Households Reached350,000
Nov. Schedule2019 Mail DatesNov. 2 2019Estimated In-Home DateNov. 5 2019Copy DeadlineOct. 18 2019Households Reached350,000
Nov. Schedule2019 Mail DatesNov. 30 2019Estimated In-Home DateDec. 3 2019Copy DeadlineNov. 13 2019Households Reached350,000

Thai Restaurant Advertising Results

Jaime Ortega, owner of Prem’s Thai Kitchen, had tried “countless” types of direct mail advertising with little success. He took a chance on Valpak because of its nationwide brand recognition and was incredibly impressed by how quickly his restaurant advertising could generate results. Jaimie credits this success to the quality of the graphic design as well as the aggressive promotion he ran to entice more area residents to try his restaurant. He likens Valpak to branded savings that, unlike other local direct mailers, gives value to its content and the high-income consumers who use it.