Meet me in St. Louis where the corporate headquarters of Anheuser-Busch, Energizer, Edward Jones, Purina and other powerhouse brands have solidified the Gateway of the West as the gateway to business opportunity. Local advertising agencies and marketing companies such as UPBrand Collaborative, BAM Marketing and Cannonball have their pick of large-scale clients with seemingly unlimited budgetary resources for marketing and advertising. As a St. Louis small business owner, does it make sense for you to partner with a large advertising agency? Moreover, can you afford it? If not, how do you garner attention against such goliath brands?
Don’t waste precious time comparing St. Louis advertising agency lists, such as the “20 Best St. Louis Advertising Agencies” or “St. Louis Largest Agencies” as this mundane exercise won’t help you get the best St. Louis marketing for the best price. Make the smart choice – Valpak of Greater St. Louis – a refreshing change from the expensive, impersonal advertising agencies in Northeast Missouri. Here’s why:
With the cornerstone of the Valpak brand, our signature Blue Envelope, your business can reach up to 350,000 Greater St. Louis households for less with the cost savings of shared direct mail. Compared to the average St. Louis consumer, Valpak targets an audience with 41% more income that spends 15% more on automotive maintenance/repair, 21% more at restaurants and 27% more on home improvement.1 We’ll help you target your St. Louis advertising to reach your core customers with a lean-design ad that generates results. Choose from these printed formats to advertise your products/services:
The best marketing firms can’t emulate the audience targeting capabilities of Valpak direct mail. Contact your Valpak St. Louis advertising consultant for a free audit of your current marketing. We’ll also provide recommendations on where to fill in the gaps to achieve the best return on investment.
1. Compared to the average Greater St. Louis consumer. Claritas data with current year projections, September 2018.
You’ve surely heard a radio ad or two when driving your daily commute. In fact, 93% of adults 18+ listen to radio each week. Radio advertising comes in many forms, from on-air personality endorsements and traffic report sponsorships to live reads and produced spots. Costs for radio ads are just as varied, impacted by when the ad airs, how long it runs and how often you run it. For example, a 15-second radio ad on Z107.7 during morning rush hour would cost more than a longer ad in a less desirable day-part on the same station. Expect to spend hundreds if not thousands per week to achieve your desired return on investment. If you decide to advertise via streaming services like Spotify too, DIY radio campaigns with little or no targeting start at a few hundred dollars while the base price of a turnkey nationwide campaign runs around $25,000.
Compared to TV advertising, radio advertising in St. Louis is relatively cheap. However, there are a few disadvantages. While you are certainly targeting a specific audience with your advertising, this audience is often distracted: working, driving, cleaning, cooking, etc. Let’s say you promote your website or phone number in a radio ad. Would the listener have a pen ready to jot it down or would they have to rely on memory? Unlike a direct mail or digital ad, there’s nothing to refer back to once a radio spot ends. You’re also relying on the listener to connect with you brand via sound alone. Finally, how will you know the response to your radio ad? Would you take the extra step of asking each customer how they heard about you? Wouldn’t you rather use a St. Louis advertising medium with robust reporting capabilities? You should consider the one-two punch of direct mail and digital to increase your sales with measurable results.
For more than 50 years, Valpak has been known as the leader in direct mail advertising. But just like any other company, we’ve adapted to the changing landscape of marketing and now provide a plethora of digital solutions to alleviate our clients’ pain points and elevate their brand awareness. In conjunction with a still-relevant direct mail piece, we recommend digital marketing to expand the shelf life and success of your marketing endeavors. Our digital advertising solutions include:
Valpak has the unique distinction of being recognized as a Google Premier Partner and your Valpak of Greater St. Louis advertising team has passed certification in Google Ads, including delivering solid revenue and client growth. Contact your local media experts today to get started.
“Valpak continues to be a staple for our business. Leads generated are serious buyers that produce profitable business month after month. Valpak understands the importance of brand recognition and helps their customers achieve that and more. [Valpak.com] furthers brand awareness and markets to other demographics that may have gone untouched.” – John Redwine, III, Craig & Son Concrete
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“Valpak continues to be a staple for our business. Leads generated are serious buyers that produce profitable business month after month. Valpak understands the importance of brand recognition and helps their customers achieve that and more. [Valpak.com] furthers brand awareness and markets to other demographics that may have gone untouched.
John Redwine, III, Craig & Son Concrete
Target qualified Missouri households in cities across St. Louis, St. Charles and Jefferson counties. For specific dates and coverage, contact your Valpak of Greater St. Louis representative.
|Copy Deadline||Households Reached|
|Aug. Schedule||2020 Mail Dates||Aug. 1 2020||Estimated In-Home Date||Aug. 4 2020||Copy Deadline||Jul. 17 2020||Households Reached||400,000|
|Aug. Schedule||2020 Mail Dates||Aug. 29 2020||Estimated In-Home Date||Sep. 1 2020||Copy Deadline||Aug. 14 2020||Households Reached||400,000|
|Oct. Schedule||2020 Mail Dates||Oct. 3 2020||Estimated In-Home Date||Oct. 6 2020||Copy Deadline||Sep. 18 2020||Households Reached||400,000|
|Oct. Schedule||2020 Mail Dates||Oct. 31 2020||Estimated In-Home Date||Nov. 3 2020||Copy Deadline||Oct. 16 2020||Households Reached||400,000|
|Nov. Schedule||2020 Mail Dates||Nov. 28 2020||Estimated In-Home Date||Dec. 1 2020||Copy Deadline||Nov. 11 2020||Households Reached||350,000|
|Jan. Schedule||2020 Mail Dates||Jan. 2 2021||Estimated In-Home Date||Jan. 5 2021||Copy Deadline||Dec. 15 2020||Households Reached||350,000|
|Jan. Schedule||2020 Mail Dates||Jan. 30 2021||Estimated In-Home Date||Feb. 2 2021||Copy Deadline||Jan. 15 2021||Households Reached||350,000|
|Feb. Schedule||2020 Mail Dates||Feb. 27 2021||Estimated In-Home Date||Mar. 2 2021||Copy Deadline||Feb. 12 2021||Households Reached||350,000|
|Apr. Schedule||2020 Mail Dates||Apr. 3 2021||Estimated In-Home Date||Apr. 6 2021||Copy Deadline||Mar. 19 2021||Households Reached||400,000|
|May. Schedule||2020 Mail Dates||May. 1 2021||Estimated In-Home Date||May. 4 2021||Copy Deadline||Apr. 16 2021||Households Reached||400,000|
|May. Schedule||2020 Mail Dates||May. 29 2021||Estimated In-Home Date||Jun. 1 2021||Copy Deadline||May. 14 2021||Households Reached||400,000|
|Jul. Schedule||2020 Mail Dates||Jul. 3 2021||Estimated In-Home Date||Jul. 6 2021||Copy Deadline||Jun. 18 2021||Households Reached||350,000|
|Jul. Schedule||2020 Mail Dates||Jul. 31 2021||Estimated In-Home Date||Aug. 3 2021||Copy Deadline||Jul. 16 2021||Households Reached||350,000|
|Aug. Schedule||2020 Mail Dates||Aug. 28 2021||Estimated In-Home Date||Aug. 31 2021||Copy Deadline||Aug. 13 2021||Households Reached||400,000|
|Oct. Schedule||2020 Mail Dates||Oct. 2 2021||Estimated In-Home Date||Oct. 5 2021||Copy Deadline||Sep. 17 2021||Households Reached||400,000|
|Oct. Schedule||2020 Mail Dates||Oct. 30 2021||Estimated In-Home Date||Nov. 2 2021||Copy Deadline||Oct. 15 2021||Households Reached||400,000|
|Nov. Schedule||2020 Mail Dates||Nov. 27 2021||Estimated In-Home Date||Nov. 30 2021||Copy Deadline||Nov. 10 2021||Households Reached||350,000|
Valpak costs as little as 3 to 5 cents per household in St. Louis. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your St. Louis area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.
Valpak mails to as many as 400,000 top households in cities across St. Louis, St. Charles and Jefferson counties each month. View the Greater St. Louis area map and schedule.
Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in St. Louis. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Greater St. Louis area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and PlusOne™ postcards also reach an audience in St. Louis with 41% more income and higher purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the Greater St. Louis area, check out our customizable postcards.
You bet it does! Your Valpak rep in St. Louis will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.
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