Tampa Bay Advertising
With more than 3.1 residents calling the Tampa Bay area (Pinellas, Hillsborough and Pasco counties) home, attracting new customers shouldn’t be a problem, right? But for many Tampa Bay business owners, it is a problem – and a big one at that.
Are you struggling to close leads? Are you even getting any leads in the first place?
What you need is a digital marketing agency in Tampa Bay that’s also skilled in print advertising. And, there’s only one name you can trust when it comes to Tampa Bay direct mail services and digital marketing: Valpak.
Every month, 500,000 consumers in the Tampa Bay area receive Valpak’s famous Blue Envelope. It’s steadily grown from founder Terry Loebel’s Clearwater garage in 1968 to the direct mail juggernaut it is today. But Valpak is no longer just a direct mail specialist. Find out why Valpak is the only full-service Tampa Bay advertising agency that holds up to its claims below.
Finding the Best Tampa Advertising Agencies
When you’re looking for a digital advertising agency in Tampa Bay, how do you pick the one that’s best for your small business? Do you go with a company like Schifino Lee that focuses on social media and branding? Maybe Marshall Advertising, which places an emphasis on media buying? Have you considered McKay Advertising for digital ads in Tampa?
One of the largest Tampa Bay advertising agencies is the Tampa Bay Times. Yes, a newspaper can be an ad agency. Rates for advertising in the TBT vary depending on which part of Tampa Bay you target. For example, a full-run in the main news section will cost you an annual investment of $2,000-$500,000 along with the cost of your ad. A 3″ x 7″ black and white retail ad in the main news section of the daily circulation is an additional $3,080-$4,600, depending on how long you run it. The rates jump to $4,850-$8,530 for Sunday circulation. If you want color, add anywhere from $100-$3,500 on top of that.
You should consider the circulation and targeting of print advertising in the Tampa Bay Times. Daily circulation for the full-run edition is around 202,200, which is 6% of the entire population in Tampa Bay. On Sundays, that number jumps to 332,200 – good for 10% of the populous. How can you be sure your ad is being seen by the right eyes when targeting is only based on what town a reader lives in?
Whether your industry is dentistry, dining, legal services or home improvement, Valpak enables your business to get seen by consumers already interested in your product or service. And, you can rest assured you’ll get results. Valpak uses hyper-targeting to make sure your advertising is always a hit. And it will only cost you 2-3 cents per household.
Digital Marketing in Tampa Bay
Since its inception, Valpak has been the go-to for Tampa Bay direct mail services. It’s not only a homegrown ad agency, it’s also a nationally recognized leader in direct mail. While Valpak has an expert grasp of direct mail and print advertising, our digital advertising efforts are equally effective.
Digital Advertising Services
- Web design: There are now close to 2 billion websites online – and your company must be one of them if you want to succeed. If it’s not, Valpak’s web development team can create a mobile-responsive site that uses the best SEO and design practices. Valpak’s team can also update your current site with optimized content and a fresh design. The team will work with you to ensure your site stays up to date with all changes. If you’re considering a new brand logo, Valpak’s designers can handle that too!
- Business listing: With an online profile on valpak.com and the Valpak mobile app, your business can get in front of even more consumers online. We’ll also list your business on Valpak’s network of partner websites, search engines, mobile apps and directories.
- Search engine optimization: You want to be as close to the top of Google’s search results as possible and Valpak will help get you there. Valpak’s SEO services include technical SEO analysis, keyword research and content optimization to increase traffic. More so, Valpak will ensure when it comes to local SEO in Tampa Bay, your site gets better rankings on Google and other search engines. Local consumers will easily be able to find your business.
- Social media marketing: Social media is a valuable marketing tool in today’s digital landscape. But it can feel daunting. Valpak will take care of your social media presence for you. We’ll create your company profile, post engaging content your target audience is interested in and build your follower base on Twitter and Facebook. You’ll understand your customers’ needs and how to cater to them through each platform’s consumer insights.
- Search engine marketing: Incorporating a search engine marketing (SEM) campaign into your digital marketing strategy will also help your business get to the top of SERPs (search engine results pages). Valpak’s team will set up your campaigns, including keyword bidding, optimization and ongoing management.
- Display advertising: Unlike media buying in newspapers, display ads enable you to hyper-target your audience. This makes your digital marketing in Tampa Bay more effective as your brand can stay on consumers’ minds. These ads will increase your brand awareness on websites and mobile apps and are available in static and dynamic formats in multiple sizes.
We’ve talked about Valpak’s mastery of hyper-targeting audiences. This has been our focus for more than 50 years and you’ll be hard-pressed to find another ad agency in Tampa Bay that can match our precision. So, what is it and how can it benefit your business?
