Reach Up To 500,000 Tampa Bay Households Every Month

Map & Schedule

Tampa Bay Advertising

 Tampa Bay AdvertisingWith more than 3.1 residents calling the Tampa Bay area (Pinellas, Hillsborough and Pasco counties) home, attracting new customers shouldn’t be a problem, right? But for many Tampa Bay business owners, it is a problem – and a big one at that.

Are you struggling to close leads? Are you even getting any leads in the first place?

What you need is a digital marketing agency in Tampa Bay that’s also skilled in print advertising. And, there’s only one name you can trust when it comes to Tampa Bay direct mail services and digital marketing: Valpak.

Every month, 500,000 consumers in the Tampa Bay area receive Valpak’s famous Blue Envelope. It’s steadily grown from founder Terry Loebel’s Clearwater garage in 1968 to the direct mail juggernaut it is today. But Valpak is no longer just a direct mail specialist. Find out why Valpak is the only full-service Tampa Bay advertising agency that holds up to its claims below.

Finding the Best Tampa Advertising Agencies

When you’re looking for a digital advertising agency in Tampa Bay, how do you pick the one that’s best for your small business? Do you go with a company like Schifino Lee that focuses on social media and branding? Maybe Marshall Advertising, which places an emphasis on media buying? Have you considered McKay Advertising for digital ads in Tampa?

 tampa bay newspaper advertising One of the largest Tampa Bay advertising agencies is the Tampa Bay Times. Yes, a newspaper can be an ad agency. Rates for advertising in the TBT vary depending on which part of Tampa Bay you target. For example, a full-run in the main news section will cost you an annual investment of $2,000-$500,000 along with the cost of your ad. A 3″ x 7″ black and white retail ad in the main news section of the daily circulation is an additional $3,080-$4,600, depending on how long you run it. The rates jump to $4,850-$8,530 for Sunday circulation. If you want color, add anywhere from $100-$3,500 on top of that.

You should consider the circulation and targeting of print advertising in the Tampa Bay Times. Daily circulation for the full-run edition is around 202,200, which is 6% of the entire population in Tampa Bay. On Sundays, that number jumps to 332,200 – good for 10% of the populous. How can you be sure your ad is being seen by the right eyes when targeting is only based on what town a reader lives in?

Whether your industry is dentistry, dining, legal services or home improvement, Valpak enables your business to get seen by consumers already interested in your product or service. And, you can rest assured you’ll get results. Valpak uses hyper-targeting to make sure your advertising is always a hit. And it will only cost you pennies per household.

Digital Marketing in Tampa Bay

Since its inception, Valpak has been the go-to for Tampa Bay direct mail services. It’s not only a homegrown ad agency, it’s also a nationally recognized leader in direct mail. While Valpak has an expert grasp of direct mail and print advertising, our digital advertising efforts are equally effective.
 social media advertising tampa and st pete

Digital Advertising Services

  • Web design: There are now close to 2 billion websites online – and your company must be one of them if you want to succeed. If it’s not, Valpak’s web development team can create a mobile-responsive site that uses the best SEO and design practices. Valpak’s team can also update your current site with optimized content and a fresh design. The team will work with you to ensure your site stays up to date with all changes. If you’re considering a new brand logo, Valpak’s designers can handle that too!
  • Business listing: With an online profile on valpak.com, your business can get in front of even more consumers online. We’ll also list your business on Valpak’s network of partner websites, search engines and directories.
  • Search engine optimization: You want to be as close to the top of Google’s search results as possible and Valpak will help get you there. Valpak’s SEO services include technical SEO analysis, keyword research and content optimization to increase traffic. More so, Valpak will ensure when it comes to local SEO in Tampa Bay, your site gets better rankings on Google and other search engines. Local consumers will easily be able to find your business.
  • Social media marketing: Social media is a valuable marketing tool in today’s digital landscape. But it can feel daunting. Valpak will take care of your social media presence for you. We’ll create your company profile, post engaging content your target audience is interested in and build your follower base on Twitter and Facebook. You’ll understand your customers’ needs and how to cater to them through each platform’s consumer insights.
  • Search engine marketing: Incorporating a search engine marketing (SEM) campaign into your digital marketing strategy will also help your business get to the top of SERPs (search engine results pages). Valpak’s team will set up your campaigns, including keyword bidding, optimization and ongoing management.
  • Display advertising: Unlike media buying in newspapers, display ads enable you to hyper-target your audience. This makes your digital marketing in Tampa Bay more effective as your brand can stay on consumers’ minds. These ads will increase your brand awareness on websites and mobile apps and are available in static and dynamic formats in multiple sizes.

Tampa Bay’s True Full-Service Ad Agency: Valpak

 digital ads tampa marketing We’ve talked about Valpak’s mastery of hyper-targeting audiences. This has been our focus for more than 50 years and you’ll be hard-pressed to find another ad agency in Tampa Bay that can match our precision. So, what is it and how can it benefit your business?

Audience targeting is done through research and analysis of a market and its consumers’ spending habits. For instance, Valpak knows that 93% of households that receive The Blue Envelope® open it and 81% look at every ad included.1

Valpak also knows that in Tampa Bay, the households that receive The Blue Envelope® spend:

That precision translates to your digital ads in Tampa Bay as well. In fact, while many of the top ad agencies include social media and branding, most don’t include display ads in their portfolio of products.

Internet Marketing in Tampa

 digital marketing tampa web design
While Valpak is the national leader in direct mail advertising, we also have an in-depth understanding of digital advertising. Your Valpak of Tampa Bay digital advertising team is a Google Premier Partner. This means Valpak has met an extensive list of requirements and has Google product knowledge. Having the Premier Partner badge comes with many advantages. The first is that your Valpak digital team passed certification in Google Ads. In simple terms, your SEM campaigns are in good hands and you’re going to see results. We also have access to Google training and support representatives who can directly assist with any optimization insights and issues that arise.

We don’t take being a Google Premier Partner lightly. Valpak is continuously monitored and evaluated by Google. This ensures you always experience the highest-quality customer service and results.

Tampa Bay Direct Mail Services

In today’s high-tech world, digital marketing may seem like all you need. Running a marketing audit will determine what will work best for your brand and find your ideal marketing mix. You’ll likely realize that using both digital and print advertising will help you reach your desired results.

Print Advertising Formats

Your Valpak of Tampa Bay marketing rep is only a call away if you have questions or need some help choosing which Valpak product will give you the best results. These products include:

  • Coupons in The Blue Envelope® are Valpak’s most popular and affordable solution since 1968.
  • Flyers are a larger-print format of Valpak’s signature coupon, preferred by businesses that need more real estate.
  • Cardstock is a cost-effective way to reward loyal customers and can include redemption tracking to verify one-time use.
  • Solo direct mail is a completely customized product that makes it easy to engage consumers with 1-to-1 marketing.

Whether you’re looking for digital marketing in Pasco County, print advertising in St. Petersburg or social media advertising in Tampa, Valpak is ready to prove why it’s one of the top ad agencies and your one-stop shop for all your Tampa Bay advertising needs. Most importantly, our portfolio of products will give you peace of mind that a local team of experts will deliver results and exceed your expectations.

 

1. 2019 Valpak® Readership Study, April 2019.
2. Compared to the average local consumer. Claritas data with current year projections, February 2019.

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

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valpak testimonial

Using Valpak to promote my business has been an absolute game changer for our hair salon… We have a lot of coupon redemptions and the average sale on the orders is great. Just last week, we had a $300 sale that came from Valpak.”

KRISTEL NELSEN, OWNER, MODA MILANO SALON

Mailing Areas

Contact your Valpak Tampa Bay advertising rep today for a free marketing consultation. They’ll walk you through how you can reach as many as 500,000 qualified households in cities across Hillsborough, Pinellas and Pasco counties, including Tampa, Clearwater, Largo, Safety Harbor and St. Petersburg FL.

Mailing Schedule

Oct. Schedule2019 Mail DatesOct. 21 2019Estimated In-Home DateOct. 23 2019Copy DeadlineOct. 3 2019Households Reached510,000
Nov. Schedule2019 Mail DatesNov. 18 2019Estimated In-Home DateNov. 21 2019Copy DeadlineOct. 31 2019Households Reached510,000
Dec. Schedule2019 Mail DatesDec. 12 2019Estimated In-Home DateDec. 14 2019Copy DeadlineNov. 26 2019Households Reached510,000
Jan. Schedule2019 Mail DatesJan. 21 2020Estimated In-Home DateJan. 23 2020Copy DeadlineJan. 2 2020Households Reached510,000
Feb. Schedule2019 Mail DatesFeb. 17 2020Estimated In-Home DateFeb. 19 2020Copy DeadlineJan. 30 2020Households Reached510,000
Mar. Schedule2019 Mail DatesMar. 16 2020Estimated In-Home DateMar. 18 2020Copy DeadlineFeb. 27 2020Households Reached510,000
Apr. Schedule2019 Mail DatesApr. 20 2020Estimated In-Home DateApr. 22 2020Copy DeadlineApr. 2 2020Households Reached510,000
May. Schedule2019 Mail DatesMay. 18 2020Estimated In-Home DateMay. 20 2020Copy DeadlineApr. 30 2020Households Reached510,000
Jun. Schedule2019 Mail DatesJun. 15 2020Estimated In-Home DateJun. 17 2020Copy DeadlineMay. 28 2020Households Reached510,000
Jul. Schedule2019 Mail DatesJul. 20 2020Estimated In-Home DateJul. 22 2020Copy DeadlineJul. 2 2020Households Reached510,000
Aug. Schedule2019 Mail DatesAug. 17 2020Estimated In-Home DateAug. 19 2020Copy DeadlineJul. 30 2020Households Reached510,000
Sep. Schedule2019 Mail DatesSep. 14 2020Estimated In-Home DateSep. 16 2020Copy DeadlineAug. 26 2020Households Reached510,000
Oct. Schedule2019 Mail DatesOct. 19 2020Estimated In-Home DateOct. 21 2020Copy DeadlineOct. 1 2020Households Reached510,000
Nov. Schedule2019 Mail DatesNov. 16 2020Estimated In-Home DateNov. 18 2020Copy DeadlineOct. 29 2020Households Reached510,000
Dec. Schedule2019 Mail DatesDec. 10 2020Estimated In-Home DateDec. 12 2020Copy DeadlineNov. 24 2020Households Reached510,000

Digital Marketing & Advertising Success

Dr. Tamara Kroboth has been advertising her practice, Cigna Kroboth Orthodontics, with Valpak for 14 years. She began using Valpak to advertise her orthodontic practice to reach a broader base of customers and quickly realized it helped with brand recognition. Dr. Kroboth says having a local rep along with precision tracking sets Valpak apart from other top ad agencies. Her practice can target higher-income households, so she’s getting the patients she wants in the door. Today, Dr. Kroboth also uses Valpak for digital advertising. She’s been using Google Ads with great success. Because she doesn’t have time in her busy schedule to manage Google Ads, Valpak handles them for her, ensuring all her keywords get covered. Your Tampa Bay business can see the same results.