With more than 3.1 residents calling the Tampa Bay area (Pinellas, Hillsborough and Pasco counties) home, attracting new customers shouldn’t be a problem, right? But for many Tampa Bay business owners, it is a problem – and a big one at that.
Are you struggling to close leads? Are you even getting any leads in the first place?
What you need is a digital marketing agency in Tampa Bay that’s also skilled in print advertising. And, there’s only one name you can trust when it comes to Tampa Bay direct mail services and digital marketing: Valpak.
Every month, 500,000 consumers in the Tampa Bay area receive Valpak’s famous Blue Envelope. It’s steadily grown from founder Terry Loebel’s Clearwater garage in 1968 to the direct mail juggernaut it is today. But Valpak is no longer just a direct mail specialist. Find out why Valpak is the only full-service Tampa Bay advertising agency that holds up to its claims below.
When you’re looking for a digital advertising agency in Tampa Bay, how do you pick the one that’s best for your small business? Do you go with a company like Schifino Lee that focuses on social media and branding? Maybe Marshall Advertising, which places an emphasis on media buying? Have you considered McKay Advertising for digital ads in Tampa?
One of the largest Tampa Bay advertising agencies is the Tampa Bay Times. Yes, a newspaper can be an ad agency. Rates for advertising in the TBT vary depending on which part of Tampa Bay you target. For example, a full-run in the main news section will cost you an annual investment of $2,000-$500,000 along with the cost of your ad. A 3″ x 7″ black and white retail ad in the main news section of the daily circulation is an additional $3,080-$4,600, depending on how long you run it. The rates jump to $4,850-$8,530 for Sunday circulation. If you want color, add anywhere from $100-$3,500 on top of that.
You should consider the circulation and targeting of print advertising in the Tampa Bay Times. Daily circulation for the full-run edition is around 202,200, which is 6% of the entire population in Tampa Bay. On Sundays, that number jumps to 332,200 – good for 10% of the populous. How can you be sure your ad is being seen by the right eyes when targeting is only based on what town a reader lives in?
Whether your industry is dentistry, dining, legal services or home improvement, Valpak enables your business to get seen by consumers already interested in your product or service. And, you can rest assured you’ll get results. Valpak uses hyper-targeting to make sure your advertising is always a hit. And it will only cost you 2-3 cents per household.
Since its inception, Valpak has been the go-to for Tampa Bay direct mail services. It’s not only a homegrown ad agency, it’s also a nationally recognized leader in direct mail. While Valpak has an expert grasp of direct mail and print advertising, our digital advertising efforts are equally effective.
We’ve talked about Valpak’s mastery of hyper-targeting audiences. This has been our focus for more than 50 years and you’ll be hard-pressed to find another ad agency in Tampa Bay that can match our precision. So, what is it and how can it benefit your business?
Audience targeting is done through research and analysis of a market and its consumers’ spending habits. For instance, Valpak knows that 92% of households that receive The Blue Envelope® open it and 82% look at every ad included.1
Valpak also knows that in Tampa Bay, the households that receive The Blue Envelope® spend:
That precision translates to your digital ads in Tampa Bay as well. In fact, while many of the top ad agencies include social media and branding, most don’t include display ads in their portfolio of products.
While Valpak is the national leader in direct mail advertising, we also have an in-depth understanding of digital advertising. Your Valpak of Tampa Bay digital advertising team is a Google Premier Partner. This means Valpak has met an extensive list of requirements and is “Google approved.” This comes with many advantages. The first is that your Valpak digital team is Google Ads certified. In simple terms, your AdWords campaigns are in good hands and you’re going to see results. As a Premier Partner, we have our own team of Google representatives who can directly assist with any optimization insights, issues that arise and training.
We don’t take being a Google Premier Partner lightly. Valpak is continuously monitored and evaluated by Google. This ensures you always experience the highest-quality customer service and results.
In today’s high-tech world, digital marketing may seem like all you need. Running a marketing audit will determine what will work best for your brand and find your ideal marketing mix. You’ll likely realize that using both digital and print advertising will help you reach your desired results.
Your Valpak of Tampa Bay marketing rep is only a call away if you have questions or need some help choosing which Valpak product will give you the best results. These products include:
Whether you’re looking for digital marketing in Pasco County, print advertising in St. Petersburg or social media advertising in Tampa, Valpak is ready to prove why it’s one of the top ad agencies and your one-stop shop for all your Tampa Bay advertising needs. Most importantly, our portfolio of products will give you peace of mind that a local team of experts will deliver results and exceed your expectations.
1. 2018 Valpak® Readership Study, Research Now®, December 2018.
2. Compared to the average local consumer. Claritas data with current year projections, February 2019.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
Contact your Valpak Tampa Bay advertising rep today for a free marketing consultation. They’ll walk you through how you can reach as many as 500,000 qualified households in cities across Hillsborough, Pinellas and Pasco counties, including Tampa, Clearwater, Largo, Safety Harbor and St. Petersburg FL.
|Copy Deadline||Households Reached|
|Apr. Schedule||2019 Mail Dates||Apr. 22 2019||Estimated In-Home Date||Apr. 24 2019||Copy Deadline||Apr. 4 2019||Households Reached||500,000|
|May. Schedule||2019 Mail Dates||May. 20 2019||Estimated In-Home Date||May. 22 2019||Copy Deadline||May. 2 2019||Households Reached||500,000|
|Jun. Schedule||2019 Mail Dates||Jun. 17 2019||Estimated In-Home Date||Jun. 19 2019||Copy Deadline||May. 30 2019||Households Reached||500,000|
|Jul. Schedule||2019 Mail Dates||Jul. 22 2019||Estimated In-Home Date||Jul. 24 2019||Copy Deadline||Jul. 4 2019||Households Reached||500,000|
|Aug. Schedule||2019 Mail Dates||Aug. 19 2019||Estimated In-Home Date||Aug. 21 2019||Copy Deadline||Aug. 1 2019||Households Reached||500,000|
|Sep. Schedule||2019 Mail Dates||Sep. 16 2019||Estimated In-Home Date||Sep. 18 2019||Copy Deadline||Aug. 29 2019||Households Reached||500,000|
|Oct. Schedule||2019 Mail Dates||Oct. 21 2019||Estimated In-Home Date||Oct. 23 2019||Copy Deadline||Oct. 3 2019||Households Reached||500,000|
|Nov. Schedule||2019 Mail Dates||Nov. 18 2019||Estimated In-Home Date||Nov. 21 2019||Copy Deadline||Oct. 31 2019||Households Reached||500,000|
|Dec. Schedule||2019 Mail Dates||Dec. 12 2019||Estimated In-Home Date||Dec. 14 2019||Copy Deadline||Nov. 26 2019||Households Reached||500,000|
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