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Map & Schedule

Northern Virginia Advertising

falls church advertisingFormer Governor Bob McDonnell called Northern Virginia “the economic engine of the state.” Home to 37% of Virginia’s population, the largest data market in the U.S. and thousands of successful businesses – including 10 Fortune 500 and 23 Fortune 1000 companies – it’s hard to disagree with his claim. While it’s vital for a business owner in NoVa to select an advertising agency to achieve sustained viability, the process can be time-consuming and exhausting. You must partner with a Falls Church advertising firm proficient in digital marketing and direct mail advertising that delivers on its ROI promises. Valpak of Virginia is that Falls Church advertising agency.

Small Business Marketing in Falls Church

Valpak uses extensive research and precision data analysis to deliver the highest ROI to clients through its hyper-targeting capabilities. Whether you own an auto repair shop in Ashburn, a lawn care business in Springfield or a hair salon in Woodbridge, Valpak can help you reach up to 830,000 consumers in Northern Virginia, including Loudon, Fairfax, Arlington, Prince William, Fauquier, Fredericksburg, Winchester and Spotsylvania counties (1.75 million households statewide). However, these aren’t ordinary households – Valpak consumers in Northern Virginia have 21% higher incomes and 20% higher purchasing power than the local average.

Digital Marketing in Northern Virginia

Valpak is recognized as a national leader in direct mail, but its digital suite of products also produces outstanding return on ad spend for clients. Valpak’s digital marketing products provide a platform for all NoVa businesses – whether you run a small software company or own a health or fitness club franchise.

virginia social media marketingSocial media advertising is an affordable way to build brand awareness for your company while engaging current and potential consumers. Valpak can help your business increase its visibility by building your soical media follower bases and monitoring consumer insights to ensure your social campaigns are hitting the right metrics.

Valpak’s graphic design team can build your business website or optimize your current site so it is user and mobile friendly. Our web development team will ensure your company website loads quickly, is functional and scales across all devices (desktop, laptop, smartphone and tablet).

Digital display advertising heightens your brand’s image while targeting local audiences. Digital display ads capture consumers making informed purchasing decisions and guide them to your website.

Search engine marketing (SEM), or pay-per-click advertising (PPC), catches consumers’ attention with targeted digital ads at the top of search engine results pages (SERPs). Valpak earned the Google Premier Partner badge by developing and maintaining successful online advertising campaigns for businesses and passed certification in Google Ads, giving you confidence your digital campaign is in good hands.

 

Direct Mail Advertising

Beyond its extensive targeting capabilities, Valpak became a leader in the direct marketing space by utilizing lean ad design, which implements one image and one best practice offer per ad. This enables consumers to immediately see the value in your offer, which is crucial, considering advertisers must grab attention within the first 5 seconds.
direct mail in northern virginia

Valpak’s reputation was built on direct mail coupons. For more than 50 years, these miniature billboards have been Valpak’s most affordable and popular product, giving consumers a reason to try your business. Sometimes, businesses need more advertising real estate, which is where Valpak direct mail flyers come in. Flyers are a larger-print format of our signature coupon and ideal for promoting menus and seasonal sales events.

Americans hold memberships in 3.8 billion reward/loyalty programs, but the majority of consumers are less likely to join a program that requires a downloaded app to access benefits.  Specialty formats and finishes are the perfect alternative and can include optional redemption tracking for one-time use verification.

Businesses that require a 1-on-1 marketing product can look to customizable postcards and Valpak neighborhood-targeted postcards for a unique and tailored marketing approach. Solo postcards arrives in hyper-targeted homes based on several selected demographics, including age, home ownership, household income, family size and carrier routes. Our neighborhood-targeted postcards are an affordable alternative that mails to the same high-income households as the Valpak envelope (limited inventory available).

Small Businesses in Falls Church That We Work With

Local businesses are happy they chose to partner with Valpak for direct mail in Northern Virginia. Check out our local coupons page to see the Falls Church businesses that advertise with us.

Valpak of Virginia’s marketing consultants have the knowledge and experience to help businesses like yours grow their brand power and customer base through digital marketing and direct mail. Our reps are dedicated to helping your business achieve its sales goals.

“I am currently using [Valpak’s] mailing service (neighborhood-targeted postcards) which offers high quality postcards. With Valpak, we have seen an increase in new patients at a lower acquisition cost than other direct mail products.” – Jason Billingsley, Director of Marketing, Annandale Smiles

“The full Valpak solution with print and digital is head and shoulders above any other local mailers that we were working with. Most of them didn’t have digital at all. With Valpak, from the mobile application to just the traditional online, is just much more user friendly… CiCi’s would absolutely recommend Valpak because of the ease of use, the exposure that it creates and the return on investment that it produces month after month.” – Terry Anderson, Marketing Director, Cici’s Pizza

Take a Blended Approach with Your Marketing

Adding direct mail to your digital marketing campaign is cost-effective and produces results. Research shows consumers spend 25% more when businesses complement direct mail campaigns with email marketing and 75% of consumers say they’re motivated by a Valpak direct mail piece to visit a business’s website/search online for more info about a business.

 

Sources: Claritas data with current year projections, July 2021 (compared to the average Falls Church consumer). Valpak® Readership Study, April 2021.

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

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valpak testimonial

“The full Valpak solution with print and digital is head and shoulders above any other local mailers that we were working with. Most of them didn’t have digital at all. With Valpak, from the mobile application to just the traditional online, is just much more user friendly… CiCi’s would absolutely recommend Valpak because of the ease of use, the exposure that it creates and the return on investment that it produces month after month.”

TERRY ANDERSON, MARKETING DIRECTOR, CICI’S PIZZA

Mailing Areas

Contact your Valpak of Virginia advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 830,000 qualified households in Falls Church and surrounding communities for as little as pennies per household (up to 1.75 million households statewide).

Mailing Schedule

Nov. Schedule2021 Mail DatesNov. 6 2021Estimated In-Home DateNov. 9 2021Copy DeadlineOct. 22 2021Households Reached830,000
Dec. Schedule2021 Mail DatesDec. 3 2021Estimated In-Home DateDec. 6 2021Copy DeadlineNov. 16 2021Households Reached830,000
Jan. Schedule2021 Mail DatesJan. 8 2022Estimated In-Home DateJan. 11 2022Copy DeadlineDec. 23 2021Households Reached830,000
Feb. Schedule2021 Mail DatesFeb. 5 2022Estimated In-Home DateFeb. 8 2022Copy DeadlineJan. 21 2022Households Reached830,000
Mar. Schedule2021 Mail DatesMar. 5 2022Estimated In-Home DateMar. 8 2022Copy DeadlineFeb. 18 2022Households Reached830,000
Apr. Schedule2021 Mail DatesApr. 9 2022Estimated In-Home DateApr. 12 2022Copy DeadlineMar. 25 2022Households Reached830,000
May. Schedule2021 Mail DatesMay. 7 2022Estimated In-Home DateMay. 10 2022Copy DeadlineApr. 22 2022Households Reached830,000
Jun. Schedule2021 Mail DatesJun. 4 2022Estimated In-Home DateJun. 7 2022Copy DeadlineMay. 19 2022Households Reached830,000
Jul. Schedule2021 Mail DatesJul. 9 2022Estimated In-Home DateJul. 12 2022Copy DeadlineJun. 23 2022Households Reached830,000
Aug. Schedule2021 Mail DatesAug. 6 2022Estimated In-Home DateAug. 9 2022Copy DeadlineJul. 22 2022Households Reached830,000
Sep. Schedule2021 Mail DatesSep. 3 2022Estimated In-Home DateSep. 6 2022Copy DeadlineAug. 19 2022Households Reached830,000
Oct. Schedule2021 Mail DatesOct. 8 2022Estimated In-Home DateOct. 11 2022Copy DeadlineSep. 23 2022Households Reached830,000
Nov. Schedule2021 Mail DatesNov. 5 2022Estimated In-Home DateNov. 8 2022Copy DeadlineOct. 21 2022Households Reached830,000
Dec. Schedule2021 Mail DatesDec. 2 2022Estimated In-Home DateDec. 5 2022Copy DeadlineNov. 15 2022Households Reached830,000

Valpak of Virginia is an independently owned Valpak franchise.

Full-Service Advertising Success with Valpak

 

Hardware Sales has advertised with Valpak since 1992. Owner Ty McClellan says he was looking for advertising that was more attention-grabbing than the traditional mediums. “Valpak seemed like a good fit for us.” He notes that while Valpak is “very affordable,” he still gets top-notch service from his marketing rep. Ty claims his rep comes up with “the best ideas for us and really help us grow and they care.” Valpak helped Ty grow Hardware Sales by increasing sales and bringing in new customers through The Blue Envelope and digital marketing. Ty “certainly would recommend Valpak to another business. Their technology, being able to track the success, is worth its weight in gold.” Your business can see similar results - call Valpak of Virginia to find out how!

Valpak in Falls Church FAQ

How Much Does It Cost to Advertise with Valpak in Falls Church?

Our marketing campaigns are customized based on 3 variables: the audience your business wants to reach, how frequently the message is delivered and the type of print and digital services required for an effective return on investment. In most cases, our campaigns range from 3-5 cents per residence, which includes graphic design.

Where Does Valpak Mail in Falls Church and How Often?

Up to 830,000 top households in Loudoun, Fairfax, Arlington, Prince William, Fauquier, Winchester, Fredericksburg and Spotsylvania counties receive Valpak each month. View the map and schedule for the area. You can also advertise to 1.75 million consumers statewide, including the metro areas of Charlottesville, Richmond, Roanoke and Virginia Beach.

What Are Some of the Best Advertising Options Available in Falls Church?

If you’re looking to advertise your business in Falls Church on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Falls Church, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Falls Church?

With an open rate of 93% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards reach consumers in Falls Church with 21% more income and 20% more purchasing power than the local average. To explore additional targeting options and direct mail formats for Falls Church area businesses, visit our customizable postcards page.

Does Valpak in Falls Church Work?

Yes! Falls Church businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.