Former Governor Bob McDonnell called Northern Virginia “the economic engine of the state.” Home to 37% of Virginia’s population, the largest data market in the U.S. and thousands of successful businesses – including 10 Fortune 500 and 23 Fortune 1000 companies – it’s hard to disagree with his claim. While it’s vital for a business owner in NoVa to select an advertising agency to achieve sustained viability, the process can be time-consuming and exhausting. You must partner with a Falls Church advertising firm proficient in digital marketing and direct mail advertising that delivers on its ROI promises. Valpak of Virginia is that Falls Church advertising agency.
Valpak uses extensive research and precision data analysis to deliver the highest ROI to clients through its hyper-targeting capabilities. Whether you own an auto repair shop in Ashburn, a lawn care business in Springfield or a hair salon in Woodbridge, Valpak can help you reach up to 830,000 consumers in Northern Virginia, including Loudon, Fairfax, Arlington, Prince William, Fauquier, Fredericksburg, Winchester and Spotsylvania counties (1.75 million households statewide). However, these aren’t ordinary households – Valpak consumers in Northern Virginia have 21% higher incomes and 20% higher purchasing power than the local average.
Valpak is recognized as a national leader in direct mail, but its digital suite of products also produces outstanding return on ad spend for clients. Valpak’s digital marketing products provide a platform for all NoVa businesses – whether you run a small software company or own a health or fitness club franchise.
Social media advertising is an affordable way to build brand awareness for your company while engaging current and potential consumers. Valpak can help your business increase its visibility by building your soical media follower bases and monitoring consumer insights to ensure your social campaigns are hitting the right metrics.
Valpak’s graphic design team can build your business website or optimize your current site so it is user and mobile friendly. Our web development team will ensure your company website loads quickly, is functional and scales across all devices (desktop, laptop, smartphone and tablet).
Digital display advertising heightens your brand’s image while targeting local audiences. Digital display ads capture consumers making informed purchasing decisions and guide them to your website.
Search engine marketing (SEM), or pay-per-click advertising (PPC), catches consumers’ attention with targeted digital ads at the top of search engine results pages (SERPs). Valpak earned the Google Premier Partner badge by developing and maintaining successful online advertising campaigns for businesses and passed certification in Google Ads, giving you confidence your digital campaign is in good hands.
Beyond its extensive targeting capabilities, Valpak became a leader in the direct marketing space by utilizing lean ad design, which implements one image and one best practice offer per ad. This enables consumers to immediately see the value in your offer, which is crucial, considering advertisers must grab attention within the first 5 seconds.
Valpak’s reputation was built on direct mail coupons. For more than 50 years, these miniature billboards have been Valpak’s most affordable and popular product, giving consumers a reason to try your business. Sometimes, businesses need more advertising real estate, which is where Valpak direct mail flyers come in. Flyers are a larger-print format of our signature coupon and ideal for promoting menus and seasonal sales events.
Americans hold memberships in 3.8 billion reward/loyalty programs, but the majority of consumers are less likely to join a program that requires a downloaded app to access benefits. Specialty formats and finishes are the perfect alternative and can include optional redemption tracking for one-time use verification.
Businesses that require a 1-on-1 marketing product can look to customizable postcards and Valpak neighborhood-targeted postcards for a unique and tailored marketing approach. Solo postcards arrives in hyper-targeted homes based on several selected demographics, including age, home ownership, household income, family size and carrier routes. Our neighborhood-targeted postcards are an affordable alternative that mails to the same high-income households as the Valpak envelope (limited inventory available).
Local businesses are happy they chose to partner with Valpak for direct mail in Northern Virginia. Check out our local coupons page to see the Falls Church businesses that advertise with us.
Valpak of Virginia’s marketing consultants have the knowledge and experience to help businesses like yours grow their brand power and customer base through digital marketing and direct mail. Our reps are dedicated to helping your business achieve its sales goals.
“I am currently using [Valpak’s] mailing service (neighborhood-targeted postcards) which offers high quality postcards. With Valpak, we have seen an increase in new patients at a lower acquisition cost than other direct mail products.” – Jason Billingsley, Director of Marketing, Annandale Smiles
“The full Valpak solution with print and digital is head and shoulders above any other local mailers that we were working with. Most of them didn’t have digital at all. With Valpak, from the mobile application to just the traditional online, is just much more user friendly… CiCi’s would absolutely recommend Valpak because of the ease of use, the exposure that it creates and the return on investment that it produces month after month.” – Terry Anderson, Marketing Director, Cici’s Pizza
Adding direct mail to your digital marketing campaign is cost-effective and produces results. Research shows consumers spend 25% more when businesses complement direct mail campaigns with email marketing and 75% of consumers say they’re motivated by a Valpak direct mail piece to visit a business’s website/search online for more info about a business.
Sources: Claritas data with current year projections, July 2021 (compared to the average Falls Church consumer). Valpak® Readership Study, April 2021.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“The full Valpak solution with print and digital is head and shoulders above any other local mailers that we were working with. Most of them didn’t have digital at all. With Valpak, from the mobile application to just the traditional online, is just much more user friendly… CiCi’s would absolutely recommend Valpak because of the ease of use, the exposure that it creates and the return on investment that it produces month after month.”
TERRY ANDERSON, MARKETING DIRECTOR, CICI’S PIZZA
Contact your Valpak of Virginia advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 830,000 qualified households in Falls Church and surrounding communities for as little as pennies per household (up to 1.75 million households statewide).
|Copy Deadline||Households Reached|
|Nov. Schedule||2021 Mail Dates||Nov. 6 2021||Estimated In-Home Date||Nov. 9 2021||Copy Deadline||Oct. 22 2021||Households Reached||830,000|
|Dec. Schedule||2021 Mail Dates||Dec. 3 2021||Estimated In-Home Date||Dec. 6 2021||Copy Deadline||Nov. 16 2021||Households Reached||830,000|
|Jan. Schedule||2021 Mail Dates||Jan. 8 2022||Estimated In-Home Date||Jan. 11 2022||Copy Deadline||Dec. 23 2021||Households Reached||830,000|
|Feb. Schedule||2021 Mail Dates||Feb. 5 2022||Estimated In-Home Date||Feb. 8 2022||Copy Deadline||Jan. 21 2022||Households Reached||830,000|
|Mar. Schedule||2021 Mail Dates||Mar. 5 2022||Estimated In-Home Date||Mar. 8 2022||Copy Deadline||Feb. 18 2022||Households Reached||830,000|
|Apr. Schedule||2021 Mail Dates||Apr. 9 2022||Estimated In-Home Date||Apr. 12 2022||Copy Deadline||Mar. 25 2022||Households Reached||830,000|
|May. Schedule||2021 Mail Dates||May. 7 2022||Estimated In-Home Date||May. 10 2022||Copy Deadline||Apr. 22 2022||Households Reached||830,000|
|Jun. Schedule||2021 Mail Dates||Jun. 4 2022||Estimated In-Home Date||Jun. 7 2022||Copy Deadline||May. 19 2022||Households Reached||830,000|
|Jul. Schedule||2021 Mail Dates||Jul. 9 2022||Estimated In-Home Date||Jul. 12 2022||Copy Deadline||Jun. 23 2022||Households Reached||830,000|
|Aug. Schedule||2021 Mail Dates||Aug. 6 2022||Estimated In-Home Date||Aug. 9 2022||Copy Deadline||Jul. 22 2022||Households Reached||830,000|
|Sep. Schedule||2021 Mail Dates||Sep. 3 2022||Estimated In-Home Date||Sep. 6 2022||Copy Deadline||Aug. 19 2022||Households Reached||830,000|
|Oct. Schedule||2021 Mail Dates||Oct. 8 2022||Estimated In-Home Date||Oct. 11 2022||Copy Deadline||Sep. 23 2022||Households Reached||830,000|
|Nov. Schedule||2021 Mail Dates||Nov. 5 2022||Estimated In-Home Date||Nov. 8 2022||Copy Deadline||Oct. 21 2022||Households Reached||830,000|
|Dec. Schedule||2021 Mail Dates||Dec. 2 2022||Estimated In-Home Date||Dec. 5 2022||Copy Deadline||Nov. 15 2022||Households Reached||830,000|
Valpak of Virginia is an independently owned Valpak franchise.
Hardware Sales has advertised with Valpak since 1992. Owner Ty McClellan says he was looking for advertising that was more attention-grabbing than the traditional mediums. “Valpak seemed like a good fit for us.” He notes that while Valpak is “very affordable,” he still gets top-notch service from his marketing rep. Ty claims his rep comes up with “the best ideas for us and really help us grow and they care.” Valpak helped Ty grow Hardware Sales by increasing sales and bringing in new customers through The Blue Envelope and digital marketing. Ty “certainly would recommend Valpak to another business. Their technology, being able to track the success, is worth its weight in gold.” Your business can see similar results - call Valpak of Virginia to find out how!
Our marketing campaigns are customized based on 3 variables: the audience your business wants to reach, how frequently the message is delivered and the type of print and digital services required for an effective return on investment. In most cases, our campaigns range from 3-5 cents per residence, which includes graphic design.
Up to 830,000 top households in Loudoun, Fairfax, Arlington, Prince William, Fauquier, Winchester, Fredericksburg and Spotsylvania counties receive Valpak each month. View the map and schedule for the area. You can also advertise to 1.75 million consumers statewide, including the metro areas of Charlottesville, Richmond, Roanoke and Virginia Beach.
If you’re looking to advertise your business in Falls Church on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Falls Church, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
With an open rate of 93% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards reach consumers in Falls Church with 21% more income and 20% more purchasing power than the local average. To explore additional targeting options and direct mail formats for Falls Church area businesses, visit our customizable postcards page.
Yes! Falls Church businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
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