Reach up to 160,000 Qualified Households in West Jersey Each Month

Map & Schedule

Effective, Affordable Direct Mail and Digital Marketing

advertising in west jerseyIf you own a small to midsize business and are looking for a true full-service marketing company in West Jersey, you may feel a bit overwhelmed with all the advertising options. Big-time ad agencies in New York and Philadelphia are expensive and may even feel a bit out of touch with your small business. But are there other options? The good news is – there are! Whether your business is a local diner in Flemington, a medical practice in Hopewell or a roofing company in Mercerville, Valpak of West Jersey has solutions for your direct mail and digital marketing needs.

Choose a format for your marketing materials and we’ll take care of the leg work. Our shared mail concept is a win-win for businesses of all shapes and sizes because:

  • You’re backed by a respected brand
  • Sharing envelopes cuts costs
  • Customers love coupons

With Valpak of West Jersey, you can also grow your brand awareness through digital campaigns. Improve your web presence with a custom-built site and a business profile page on valpak.com. As a Google Ads-certified team, we’ll optimize your website and profile pages with keywords hand-picked to draw views and clicks to your company. Valpak also offers pay-per-click advertising for immediate visibility and social media marketing. We’ll find your target demographic online and make it easy for them to find your digital ads.

Direct Mail from Delaware Park to Allentown, NJ

Valpak of West Jersey is the trusted leader in targeted direct mail for Mercer, Hunterdon and Warren counties. We are a full-service marketing agency reaching hundreds of thousands of consumers with 33% higher incomes and 27% higher purchasing power. You can also advertise to millions of homes across the Garden State in areas like Cherry Hill, Clifton, Freehold, Morristown, Newark and Toms River. In addition, the households we target spend significantly more on consumer products and services. Valpak knows – and can prove this – thanks to more than 50 years of extensive research and data analysis.

With close to nearly 140 office locations, Valpak is recognized as the leader in direct mail marketing. Your local team of Trenton advertising experts can help you choose the best format for your business and budget, including:
Direct mail in west jersey

  • Direct mail coupons – Direct mail coupons have been signature product for over 50 years. Effective and affordable, they give consumers a reason to try your business.
  • Direct mail flyers – Larger print format of direct mail coupons, ideal for businesses that need more advertising space for promoting menus and special sales events.
  • Neighborhood-targeted postcard – are limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing.
  • 1-to-1 custom postcards – Enjoy 1-to-1 direct mail marketing based on your schedule and audience preferences.
  • Event postcards  – Automated postcard service that reaches a new audience each month. Audiences focuses include birthday, new mover/homeowner and Medicare aging-in.

Your Valpak marketing consultant will also help you decide which zip codes you should mail to, from Harmony Township in the north all the way down the Delaware River to the northeast corner of Burlington County in the south.

 

Digital Marketing in the Trenton Area

Optimize your print advertising by incorporating digital marketing into your direct mail campaign. Valpak digital advertising solutions extend the reach of your offer and gets the highest ROI for your marketing spend. Our digital products include:
digital marketing in west jersey

  • Web design – Optimize your website with responsive design so visitors can navigate it easily.
  • Social media advertising – With online banners and digital billboards placed on popular websites and apps, you can hyper-target your best audience.
  • Search engine marketing (SEM) – With competitive keyword bidding and ongoing management, your paid ads will attract consumers to your website.
  • Display advertising – An easy and affordable way to establish brand awareness and loyalty online with targeted ads.

Small Businesses in West Jersey That We Work With

Local businesses in west Jersey that partner with Valpak for their advertising are glad they did – and you could be too! Check out our local coupons page to see the Trenton businesses that advertise with us.

Valpak of West Jersey’s marketing consultants are seasoned professionals who understand the unique marketing, branding and advertising trends for businesses situated along the Delaware River in New Jersey. Our reps will guide you through the type of marketing campaign that makes the most sense for your business.

“The continued exposure works better for my business over direct individual mailings. [Valpak] has kept my brand name in front of loyal customers as well as new people moving into the area. Any local business starting out has an excellent source to get exposure and drive new customers…” — Stephen Simon, JB Bakery

“I get responses! People always come in with coupons! Valpak’s Performance Tracking and Reporting make it easy to gauge the success of the advertising. I recommend it to other businesses because of the results I get.” Theresa Veit-Harmening, Envision Gymnastics

Local Advertising in West Jersey That Gets Results

Monitor your return on investment with the impressive tracking capabilities of our performance tracking dashboard. Precise tracking enables your business to be nimble and your advertising dollars to be spent carefully. Get regular reports on the performance of both your print and digital ad, including the number of calls and clicks your business receives as a result of your ad, and discover what works best and we’ll work together to adjust for the best results.

 

Source: Claritas data with current year projections (compared to the average U.S. consumer).

Reach Your Target Audience

Blue Envelope

BLUE ENVELOPE

Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

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Postcard Advertising

POSTCARD ADVERTISING

From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

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Digital Marketing

DIGITAL MARKETING

Robust digital marketing solutions, including web design and SEM, from a Google Premier Partner.

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valpak testimonial

“The continued exposure works better for my business over direct individual mailings. [Valpak] has kept my brand name in front of loyal customers as well as new people moving into the area.”
“Any local business starting out has an excellent source to get exposure and drive new customers…” – Stephen Simon, JB Bakery

MAILING AREAS

Contact your Valpak of West Jersey advertising agency today for a free marketing consultation. We’ll walk you through how you can reach hundreds of thousands of qualified households in Trenton, Princeton,  Lawrenceville, Robbinsville, Upper Freehold, Clinton, Hampton and surrounding communities (millions of households statewide) for as little as pennies per household.

MAILING SCHEDULE

Jul. Schedule2022 Mail DatesJul. 8 2022Estimated In-Home DateJul. 11 2022Copy DeadlineJun. 21 2022Households Reached160,000
Aug. Schedule2022 Mail DatesAug. 5 2022Estimated In-Home DateAug. 8 2022Copy DeadlineJul. 20 2022Households Reached160,000
Sep. Schedule2022 Mail DatesSep. 1 2022Estimated In-Home DateSep. 6 2022Copy DeadlineAug. 16 2022Households Reached160,000
Oct. Schedule2022 Mail DatesOct. 7 2022Estimated In-Home DateOct. 11 2022Copy DeadlineSep. 21 2022Households Reached160,000
Nov. Schedule2022 Mail DatesNov. 4 2022Estimated In-Home DateNov. 7 2022Copy DeadlineOct. 19 2022Households Reached160,000
Dec. Schedule2022 Mail DatesDec. 1 2022Estimated In-Home DateDec. 5 2022Copy DeadlineNov. 11 2022Households Reached160,000
Jan. Schedule2022 Mail DatesJan. 6 2023Estimated In-Home DateJan. 9 2023Copy DeadlineDec. 20 2022Households Reached160,000
Feb. Schedule2022 Mail DatesFeb. 3 2023Estimated In-Home DateFeb. 6 2023Copy DeadlineJan. 18 2023Households Reached160,000
Mar. Schedule2022 Mail DatesMar. 3 2023Estimated In-Home DateMar. 6 2023Copy DeadlineFeb. 15 2023Households Reached160,000
Apr. Schedule2022 Mail DatesApr. 7 2023Estimated In-Home DateApr. 10 2023Copy DeadlineMar. 22 2023Households Reached160,000
Apr. Schedule2022 Mail DatesApr. 28 2023Estimated In-Home DateMay. 1 2023Copy DeadlineApr. 12 2023Households Reached160,000
May. Schedule2022 Mail DatesMay. 20 2023Estimated In-Home DateMay. 23 2023Copy DeadlineMay. 4 2023Households Reached160,000
Jun. Schedule2022 Mail DatesJun. 9 2023Estimated In-Home DateJun. 12 2023Copy DeadlineMay. 24 2023Households Reached160,000
Jul. Schedule2022 Mail DatesJul. 7 2023Estimated In-Home DateJul. 10 2023Copy DeadlineJun. 20 2023Households Reached160,000
Aug. Schedule2022 Mail DatesAug. 4 2023Estimated In-Home DateAug. 7 2023Copy DeadlineJul. 19 2023Households Reached160,000
Aug. Schedule2022 Mail DatesAug. 31 2023Estimated In-Home DateSep. 5 2023Copy DeadlineAug. 15 2023Households Reached160,000
Oct. Schedule2022 Mail DatesOct. 6 2023Estimated In-Home DateOct. 10 2023Copy DeadlineSep. 20 2023Households Reached160,000
Nov. Schedule2022 Mail DatesNov. 3 2023Estimated In-Home DateNov. 6 2023Copy DeadlineOct. 18 2023Households Reached160,000
Nov. Schedule2022 Mail DatesNov. 30 2023Estimated In-Home DateDec. 4 2023Copy DeadlineNov. 10 2023Households Reached160,000

Successful Advertising with Valpak

 

Garrow Wellness Center has been advertising with Valpak for more than a decade. Dr. Tony Garrow tried many marketing avenues before giving Valpak a try. He quickly found Valpak provided the results he was looking for and hasn't looked back since: "I highly recommend Valpak for other chiropractors and medical offices… Valpak is just so easy and convenient to use, very affordable and you get very regular customers and foot traffic." Your business can see similar results, regardless of category. Call Valpak of West Jersey to find out how!

Valpak in West Jersey FAQ

How Much Does It Cost to Advertise with Valpak in West Jersey?

The cost to advertise with Valpak in West Jersey starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in West Jersey will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in West Jersey and How Often?

Hundreds of thousands of top households in Mercer, Hunterdon and Warren counties receive Valpak each month (millions of households statewide, including the areas of Cherry Hill, Clifton, Freehold, Morristown, Newark and Toms River). View the map and schedule for the Trenton area.

What Are Some of the Best Advertising Options Available in West Jersey?

If you’re looking to advertise your business in West Jersey on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in West Jersey, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in West Jersey?

With an open rate of 9 out of 10 among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards target consumers in West Jersey with higher incomes than the local average. To explore additional targeting options and direct mail formats for West Jersey area businesses, visit our postcards page.

Does Valpak in West Jersey Work?

Yes! West Jersey businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.