To become one of the top advertising agencies in Wichita, KS, marketing professionals need to know what makes our area a special place to call home. Valpak of Wichita knows why ICT is a city like none other and will guide you through the best options to grow your business and improve your bottom line.
Valpak invites you to effectively promote your small to midsize business through our direct mail advertising and digital marketing solutions. In today’s climate, businesses must adopt a multichannel approach to marketing and Valpak provides all the tools you need to do just that, from targeted direct mail to custom website development. Why use multiple providers for your Wichita advertising when you can rely on Valpak to supply all your strategic marketing needs?
What started out as a 19th century trading post has grown to be Kansas’ largest city and a major business hub for the Midwest. While aviation once dominated the plains of Wichita, manufacturing is now its principle industrial sector. However, prominent aerospace companies utilize many of the area’s manufacturers, which feeds the economy and keeps Wichita’s nickname, the “Air Capital of the World,” going strong. Oil, cattle and grain are also mainstays in ICT’s economic system. For over a century, these valuable resources have propelled Wichita forward as both sources of commerce and consumption.
In recent years, the region’s focus on higher education – namely, Wichita State University and the University of Kansas School of Medicine – has ushered in “new” industries, including health care and technology, which continue to expand. Thanks to several local and state incentive programs, dozens of corporations have opened branches or divisions in the Wichita metro area.
As these industries make up a majority of Wichita’s business landscape – they aren’t the only fabric woven into its quilt of opportunity. More than 30,000 small to midsize businesses support the area – from mom & pop diners in Greenwich to auto repair shops in Schulte.
Knowing the area is only a part of what it takes to provide businesses with ample yet affordable advertising in Wichita. Billboard, newspaper, TV and radio advertisements are the most prominent mediums – but not necessarily the most effective.
Reach, flexibility and cost are also major factors in small business advertising – and direct mail often beats out other advertising channels in these areas.
Billboard advertising is big business in the ICT – after all, close to 400,000 people call the Wichita area home. In fact, the most popular firms among Wichita’s largest advertising agencies are billboard companies. But bigger doesn’t mean better.
While billboard/outdoor advertising is a proven way to grab attention, it lags behind in moving consumers from paying attention to paying a visit to your store. Only 20% of commuters who drive 20-60 minutes each way to work indicated they responded to a billboard or out-of-home (OOH) ad in the past 30 days. But 33% of these commuters responded to a coupon in their mailboxes in the same time frame.1
Billboards can reach thousands of motorists on Wichita’s roadways each day, but direct mail can reach large targeted audiences at a much lower price point.
Traditionally, newspaper advertising is the most recognizable form of print advertising, but newspapers are at a huge disadvantage in the today’s digital world.
With more than 4 billion internet users and 1.7 billion websites worldwide, newspapers started to see a decline in readership about a decade ago. To combat this dilemma, papers started publishing their dailies online and charging a digital subscription fee. However, even with fewer subscribers, the cost of placing ads in newspapers didn’t decline.
With Valpak, 93% of households that receive The Blue Envelope® open it and 81% look at every ad inside.2 The best part? The cost is just pennies per household.
TV ads are – and will always be – expensive. Most small businesses in Wichita don’t have big budgets necessary for paying local network affiliates for a 30, 60 or 90 second ad. The return can be promising, but it takes more than 30 seconds for any effort to come to fruition.
To maximize the chance for a solid ROI in a TV commercial, your ad needs to run enough times that, eventually, it plays in front of enough people in your target demographic. It doesn’t stop there. The content of your TV commercial must then motivate the viewer to do business with you.
The average cost of a local TV spot averages between $200 and $1,500 for a 30-second ad. This does not include upfront production costs. If you’re a small craft brewery in downtown Wichita, is your budget big enough for TV ads?
Traditional radio sells ads in 15, 30 or 60 second spots. The cost of creating a single-voice radio ad is around $1,000-$2,500. This includes creative strategy, copywriting, production, etc. Adding more voices will cost you an additional $150-$200. How much you’ll pay to air your spot varies and the length of your ad plays a factor. Market size, placement times and frequency also come into play.
With radio advertising, you choose the daypart and station you want your ad to run. You target your audience based on the listener demographic of the time slot you’re paying to advertise on. Morning or afternoon drivetime on a station with high ratings? That’ll cost you big bucks with no assurance your ad is getting heard by active listeners:
What if the audience is interested? They’re not pulling over to write down your address or phone number. They’ll have to go off memory – and you can only hope they don’t confuse Nail House with Nail Lounge.
Cost aside, reach is the biggest downside of placing a billboard ad on 135 or buying ads on a local rock station. With the media previously mentioned, it’s a scattershot approach – you don’t really control who sees your message and you can’t pick which streets or neighborhoods receive your ad.
With Valpak, your ad reaches mid to upper income households. In Wichita, Valpak consumers earn 57% more income and hold 44% more purchasing power than the local average, spending:
Valpak stands out from other Wichita advertising agencies because of our quality and cost-effective print products. Valpak’s direct mail advertisements are designed in-house, then printed, packaged and distributed from our state-of-the-art manufacturing facility, the Valpak Manufacturing Center (VMC). The VMC is considered among innovation professionals as the “largest, most efficient short-run printing facility in the world,” producing more than 16 billion direct mail ad inserts last year. Our direct mail products include:
Valpak is much more than direct mail. While a direct mail campaign can increase your ROI, adding digital advertising products to your marketing approach can give you an edge over the competition: 34% of consumers made an online purchase in the past 6 months in response to a direct mail ad.1
When you advertise with Valpak, you’ll always know how your campaigns are doing. Valpak provides tools that enable you to track your direct mail and digital marketing ROI with a performance dashboard and call tracking features tailored to your business.
Valpak is a full-service advertising and marketing agency providing strategic marketing solutions for small businesses like yours. Valpak’s digital marketing suite of products will drive traffic to your website, expand your online reach with a business profile page on valpak.com and elevate your brand awareness on social media.
Valpak is recognized as a Google Premiere Partner, a distinction earned for developing and maintaining successful online advertising campaigns for clients. Our digital marketing products include:
Businesses across south-central Kansas trust Valpak with their advertising dollars and you should too! Take a look at some Wichita businesses that advertise with Valpak on our local coupons page, including the companies you see below:
While Valpak provides effective marketing solutions for small businesses in Wichita, our footprint in the industry stretches far and wide. More than 35,000 businesses advertise with Valpak (both print and digital) – will your business be one of them?
Bud’s Plumbing, Heating & Air Conditioning has advertised with Valpak for more than 5 years. Marketing director Kevin Kramer says his business focuses on homeowners, not renters or multifamily homes, so Valpak fits perfectly in his strategy. According to Kevin, Valpak has “data that we couldn’t get on our own and mails directly to the neighborhoods that we’re trying to reach.” He also appreciates working with a true marketing consultant, not just a salesperson, who “knows what they’re doing” and gives Bud’s “great advice.”
If you’re searching for a Wichita advertising agency, you need to trust your ad spend is in good hands. Bud’s isn’t the only business that has success advertising with us. Check out more clients who recommend Valpak:
“Nothing else has worked for us as well as Valpak has! Advertising with Valpak is easy, fast and effective with great ROI.” – Christy Milles, Office Manager, Timothy Ross DDS & Susan Chmiel DDS
“I have seen an increase in customer counts and sales volume. Valpak is where my marketing/ad dollars are going. I am seeing results from the ads I am placing.” – Matthew George, Owner, George’s Pizza
“Our customers look forward to our Valpak ads. We change our offerings and ads with the changes of season. Our brand awareness and tickets have grown greatly with Valpak.” – John Wall, Owner, Checkered Flag Express
“Advertising with Valpak works. I’ve been doing it for 38 years!” – Ken Davis, President, Kenny the Kleener
1. 2019 AudienceSCAN®.
2. 2019 Valpak Readership Study, April 2019.
3. Compared to the average Wichita consumer. Claritas data with current year projections, September 2019.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
Contact your Valpak of Wichita advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 50,000 qualified households in Wichita, Kansas and surrounding communities.
|Copy Deadline||Households Reached|
|Apr. Schedule||2020 Mail Dates||Apr. 16 2020||Estimated In-Home Date||Apr. 20 2020||Copy Deadline||Mar. 31 2020||Households Reached||50,000|
|May. Schedule||2020 Mail Dates||May. 14 2020||Estimated In-Home Date||May. 18 2020||Copy Deadline||Apr. 28 2020||Households Reached||50,000|
|Jun. Schedule||2020 Mail Dates||Jun. 11 2020||Estimated In-Home Date||Jun. 15 2020||Copy Deadline||May. 26 2020||Households Reached||50,000|
|Sep. Schedule||2020 Mail Dates||Sep. 10 2020||Estimated In-Home Date||Sep. 14 2020||Copy Deadline||Aug. 24 2020||Households Reached||50,000|
|Oct. Schedule||2020 Mail Dates||Oct. 15 2020||Estimated In-Home Date||Oct. 19 2020||Copy Deadline||Sep. 29 2020||Households Reached||50,000|
|Nov. Schedule||2020 Mail Dates||Nov. 12 2020||Estimated In-Home Date||Nov. 16 2020||Copy Deadline||Oct. 27 2020||Households Reached||50,000|
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