3 Ways Valpak® Helps Deliver Restaurant Coupon Redemptions

Updated July 2018 

Delivering your coupons and ensuring higher restaurant coupon redemptions is a specialty at Valpak. We offer three resources to include in your direct mail campaign to help increase your redemptions, drive higher ROI and target the right audience for your business. The three resources include: standard inserts, multipanel inserts and loyalty cards.

1. Standard Inserts

In 2017, Valpak mailed more than 2.3 billion dining, food and beverage ads. One of the most frequently used marketing tools available is the standard insert that measures 8.25″ x 3.5″ to fit inside The Blue Envelope®.

Standard inserts promote lead offers and specific promotions. In addition, including supplementary offers alongside your lead promotions can encourage repeat business, highlight additional products or services you offer and increase coupon redemptions.

Examples of lead and supplementary restaurant offers:

Lead Offers:

  • BOGO: Buy one sandwich, get one free
  • $5 off any purchase of $20 or more
  • 20% off entire check
  • Buy one menu item, get one ½ off

Supplementary Offers:

  • Free fries with purchase of burger & soft drink
  • $2 off any purchase
  • Free appetizer or dessert

With a household response rate of 3.7% – that’s more than email, paid search, online display and social media – and a return on investment exceeding 18%, direct mail remains a must-do for your business.

Valpak offers personalized performance tracking to help you measure the success of your direct mail advertising campaign and in-house custom design services for your ads. We can also use your own designs to reach your target audience and increase conversions.

2. Flyers & Circulars

Our flyers and circulars look and feel different than other inserts, ensuring maximum exposure. Consider using them in between your standard insert mailings to increase customer excitement. Choose from multiple formats, including flyers (2, 3 or 6 panels) and circulars (8, 10 or 12 pages).

Our larger print formats are also a great way to showcase your menu, locations and events. Print them in bulk and keep some in your store or take them with you to a local event.

3. Cardstock and Loyalty Cards

Valpak includes loyalty cards as a marketing tool, which gives you the opportunity to make different kinds of offers like the ever-popular BOGO deals. The cards are printed on high-quality cardstock and include up to two vertical perforations for a tear-off card (punch card) or coupon. You can also choose from various finish and size formats.

Each perforated coupon includes a unique, imprinted code to help track restaurant coupon redemption rates via geographical locale. These unique codes also help to prevent fraud by protecting consumer information and ensuring each coupon is used only once, when applicable. With 74% of consumers choosing a store based on a strong loyalty or discount program, loyalty cards offer incentives for customers to keep coming back.

Get Inside The Blue Envelope Today

Do you want to get more restaurant redemptions and increase your customer conversions? Contact us to learn how a customized direct mail campaign might benefit you and your restaurant business.