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From search engine optimization (local SEO) to social media marketing to email marketing to local search Google ads, plumbers and other businesses in the home services industry have their pick of online marketing strategies to reach potential customers in their service areas. But there’s a reason home services professionals continue to rely on direct mail to reach their target audiences and achieve a positive return on investment: It works!
We’ve put together local service ads from a variety of home services providers (HVAC, roofing, electricians, etc.) to demonstrate best practices that empower local businesses to drive new leads and conversion rates. We love them… and hope you do too!
Standard Heating & Air Conditioning – “The Minneapolis-St. Paul HVAC Experts”
Why We Love It: Strong Offers
Offers on top services are the key driver of your ad’s success, motivating consumers to contact your business (over a competitor’s) and spend money.
Other Reasons It Works
- Postcard format that stands out in the mailbox
- Phone number and website to easily contact
- Top HVAC services for homeowners listed
- Local, family-owned home services business
- Friendly technician in uniform featured
Mosquito Joe of South Shore – Pest Control Services in Long Island, NY
Why We Love It: Dogs AND Kids
For whatever reason, cute and cuddly sells! Home services businesses that incorporate dogs and/or kids in ads are viewed as friendlier by new customers.
Other Reasons It Works
- QR code / phone call tracking measures response
- Compelling offer and call to action for new leads
- Recognizable logo and colors for brand awareness
- Humor to address potential customer pain points
- Descriptive headline listing pest control services
KanMo Roofers – Complete Roofing Solutions in Kansas & Missouri
Why We Love It: Straightforward Imagery
Top services are communicated in the ad copy as well as the imagery. There’s zero confusion as to which services this home services company does best.
Other Reasons It Works
- Free estimate offer (home service company favorite)
- Easy reporting via QR code / unique # for phone calls
- Roofing shoppers are 46% more likely to respond to direct mail
- Licensed and insured with a wide selection of services
- Before-and-after photos demonstrating quality of work
Natural Accents Lighting – The Experts in Low-Voltage Landscape Lighting
Why We Love It: Embracing Seasonality
There’s no industry more impacted by seasonality than home services. This small business’s marketing efforts capitalize on a short-term need during slow season.
Other Reasons It Works
- Limited-time offer + financing options
- Features and benefits for new customers
- Festive headline and holiday imagery
- Diverse small business owners (women /veteran-owned)
- Energy-efficient lighting controlled from phone
Byers Electric Service Team – Highly Trained Residential Electricians
Why We Love It: Attention-Grabbing Headline
You have mere seconds to introduce your business to potential customers and a good headline will quickly identify your primary offering / value.
Other Reasons It Works
- Offer variety to appeal to wider customer base
- Images / copy illustrating types of services provided
- Relevant and easy-to-remember phone number
- Use of bold yellow color to call attention to offers
- Licensed, bonded and insured for prospective customers
Molly Maid of NW Columbus – Go-To Source for Cleaning Services
Why We Love It: Personalized Messaging
Homeowners expect seamless, personalized customer experiences from advertisers. This ad welcomes a new family to the neighborhood by name.
Other Reasons It Works
- Trusted home services company with customer reviews
- Offers for one-time and repeat cleaning services
- Easy to schedule via QR code, phone number or website
- No contracts and guarantee on quality of work
- Free estimate for local customers in the service area
Get Started on Your Home Services Marketing Strategy
Valpak is the home services marketing agency that harnesses audience data to empower home services providers to reach more potential customers beyond word-of-mouth and referrals. Our digital marketing services boost online presence and complement your print marketing efforts:
- Pay-per-click (PPC) local services ads that get you found on Google search
- Web design as well as business listings / business profiles on valpak.com
- Social media advertising with Facebook and Instagram ads by target audience
Check out our blog for local marketing tips and testimonials from home services businesses. Call us today to get started on a comprehensive print and digital marketing plan.
