Each year, thousands of local business across North America use Valpak’s shared mailers, postcards and valpak.com for lead generation and increased sales. Like any direct marketing company, the Valpak team fields calls from prospective clients every day with questions ranging from how much it costs to mail to what they can expect as a return on investment. We’ve heard it all. Here are the top 5 most common misconceptions about advertising with Valpak.
1. Nobody opens / uses the Valpak Blue Envelope.
Valpak is the most recognized direct mailer there is with an average reach of 41 million households per month. 9 out of 10 households that receive Valpak open the Blue Envelope and more than 80% looking at every promo print piece inside it. These local customers are using Valpak coupons too. 7 out of 10 set aside 1-4 coupons from the Valpak envelope to share or use later.
2. Valpak direct mail is too expensive.
Valpak offers fair and more competitive prices than most other direct mail / direct marketing companies. With an ad in our Blue Envelope mailer, you can advertise for as little as 3 to 5 cents per household. This is targeted advertising too. We mail households with higher household incomes, higher home values and more spending power than the local average.
3. Valpak doesn’t do digital advertising.
This one is the worst! Valpak does a ton of digital advertising with incredible success for our clients. We’re even recognized by Google as a Premier Partner for our expertise in SEM / pay-per-click campaigns. In addition to SEM and business listings with coupon codes on valpak.com, the Valpak team provides web design, social media ads and display advertising.
4. Valpak only mails once a month.
While Valpak is headquartered in St. Petersburg, Florida, we have nearly 140 local offices across North America. Depending on where your local business advertises, you have anywhere from 12 to 24 Blue Envelope mailings per year. Our PlusOne postcards mail the same schedule as the Valpak envelope, our automated postcard service mails monthly and our custom postcards mail anytime.
5. Valpak coupons aren’t my brand image.
HGTV, Susan G. Koman, Crayola, Sam’s Club, Valvoline and hundreds of other national brands advertise with Valpak to reach their target audiences via direct mail and digital advertising. From the Blue Envelope to mobile display, we have advertising solutions for every marketing goal / budget (and brand image). Our reporting tools, including call tracking, prove Valpak works too.
We hope you learned something new about Valpak and what we can offer you. If you’re curious to try us out, contact your local Valpak office. Let us help elevate your advertising message with the exposure you need to grow your business!
